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The SAGE Handbook of Human–Machine Communication
by Andrea L. Guzman Rhonda McEwen Steve JonesThe SAGE Handbook of Human-Machine Communication has been designed to serve as the touchstone text for researchers and scholars engaging in new research in this fast-developing field. Chapters provide a comprehensive grounding of the history, methods, debates and theories that contribute to the study of human-machine communication. Further to this, the Handbook provides a point of departure for theorizing interactions between people and technologies that are functioning in the role of communicators, and for considering the theoretical and methodological implications of machines performing traditionally ‘human’ roles. This makes the Handbook the first of its kind, and a valuable resource for students and scholars across areas such as communication, media and information studies, and computer science, as well as for practitioners, engineers and researchers interested in the foundational elements of this emerging field. Part 1: Histories and Trajectories Part 2: Approaches and Methods Part 3: Concepts and Contexts Part 4: Technologies and Applications
The Sage Handbook of Online Higher Education
by Safary Wa-Mbaleka Kelvin Thompson Leni CasimiroThe SAGE Handbook of Online Higher Education presents a cutting-edge collection of 50 essays that explores the rapidly evolving landscape of online teaching and learning in higher education. Assembled and contributed by a team of leading experts, the Handbook adopts a uniquely holistic approach to examining the needs of online education. Chapters bring together voices from diverse and international backgrounds to provide insights applicable to a broad range of contexts, and present practical strategies for planning, delivering quality online higher education. The handbook covers a wide range of topics, including online pedagogy, instructional design, student engagement, technological innovation, assessment, leadership, and the developing role of online education in the context of broader societal and cultural shifts. The SAGE Handbook of Online Higher Education is an essential resource for educators, researchers, policymakers, and practitioners who seek to understand and shape the future of higher education in the digital age. Section 1: Fundamentals of Online Education Section 2: Online Education Around the World Section 3: Online Instructional Design Section 4: Online Instructional Delivery Section 5: Instructional Technology for Online Education Section 6: Online Education Administration and Management Section 7: Student Support Services
The Sage Handbook of Online Higher Education
by Safary Wa-Mbaleka Kelvin Thompson Leni CasimiroThe SAGE Handbook of Online Higher Education presents a cutting-edge collection of 50 essays that explores the rapidly evolving landscape of online teaching and learning in higher education. Assembled and contributed by a team of leading experts, the Handbook adopts a uniquely holistic approach to examining the needs of online education. Chapters bring together voices from diverse and international backgrounds to provide insights applicable to a broad range of contexts, and present practical strategies for planning, delivering quality online higher education. The handbook covers a wide range of topics, including online pedagogy, instructional design, student engagement, technological innovation, assessment, leadership, and the developing role of online education in the context of broader societal and cultural shifts. The SAGE Handbook of Online Higher Education is an essential resource for educators, researchers, policymakers, and practitioners who seek to understand and shape the future of higher education in the digital age. Section 1: Fundamentals of Online Education Section 2: Online Education Around the World Section 3: Online Instructional Design Section 4: Online Instructional Delivery Section 5: Instructional Technology for Online Education Section 6: Online Education Administration and Management Section 7: Student Support Services
The SAGE Handbook of Social Media Marketing
by Annmarie Hanlon Tracy L. TutenSocial media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media
The SAGE Handbook of Social Media Marketing
by Annmarie Hanlon Tracy L. TutenSocial media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media
Sage Timeslips For Dummies
by Elaine MarmelLet Sage Timeslips For Dummies show you how to turn your time into moneyIf you run a business that bills for its time, it's time you looked into Sage Timeslips and all it can do for you. This practical and friendly guide will help you get to know the Timeslips interface, set up templates for your business, prepare bills and statements, generate reports, track payments, and manage your billable hours across multiple clients. You'll also get the scoop on utilizing a variety of billing scenarios commonly used by attorneys, consultants, accountants, architects, and other service professionals, including hourly, contingency, flat fee, percentage of completion, interim billing, progress billing, and more. Covers time-tracking basics and billing best practices for your specific business needsDetails how to set up Timeslips, account for hours, customize statements, prepare and send bills, reconcile payments, manage client databases, and keep your data safe and secureExplains how to integrate Sage Timeslips with QuickBooks and Peachtree accounting software as well as Microsoft Office productivity solutions like Outlook and Excel to help better manage and analyze your overall businessFrom sole practitioners running a small business to larger service firms with multiple timekeepers on a project, Sage Timeslips For Dummies is the key to tracking your time and increasing your profitability.
Sailing Routes in the World of Computation: 14th Conference on Computability in Europe, CiE 2018, Kiel, Germany, July 30 – August 3, 2018, Proceedings (Lecture Notes in Computer Science #10936)
by Florin Manea Russell G. Miller Dirk NowotkaThis book constitutes the refereed proceedings of the 14th Conference on Computability in Europe, CiE 2018, held in Kiel, Germany, in July/ August 2017.The 26 revised full papers were carefully reviewed and selected from 55 submissions. In addition, this volume includes 15 invited papers. The conference CiE 2018 has six special sessions, namely: Approximation and optimization, Bioinformatics and bio-inspired computing, computing with imperfect information, continuous computation, history and philosophy of computing (celebrating the 80th birthday of Martin Davis), and SAT-solving.
Sailing Safe in Cyberspace
by Anjali KaushikSailing Safe in Cyberspace is an excellent resource on safe computing. It gives in-depth exposure to the various ways in which security of information might be compromised, how cybercrime markets work and measures that can be taken to ensure safety at individual and organizational levels. Cyber security is not just a technical subject that can be resolved like any other IT-related problem--it is a 'risk' that can be mitigated by creating awareness and getting the right combination of technology and practices based on careful analysis. This book combines insights on cybersecurity from academic research, media reports, vendor reports, practical consultation and research experience. The first section of the book discusses motivation and types of cybercrimes that can take place. The second lists the major types of threats that users might encounter. The third discusses the impact, trend and role of the government in combating cybercrime. The fourth section of the book tells the readers about ways to protect themselves and secure their data/information stored in computers and the cyberspace. It concludes by offering suggestions for building a secure cyber environment.
Sails.js Essentials
by Shaikh ShahidGet up to speed with Sails.js development with this fast-paced tutorial About This Book * Gain expertise in building web apps with Sails.js * Develop apps such as real-time chat app and more in no time * Helps you understand how MVC framework works in Node.js and how to make it work for you Who This Book Is For This book is for web developers who want to build web apps with Sails.js. Proficiency with JavaScript and Node.js is assumed, as well as familiarity with web development concepts. Familiarity with the MEAN (Mongo, Express, Angular, and Node) stack would be an added advantage. What You Will Learn * Find out to quick-start Sails.js and develop production-ready apps * Understand how to apply the MVC model of software development in Node.js using Sails.js * Discover how to write quality code using Sails.js * Integrate third-party APIs and databases such Mongo and MySQL in Sails.js * Get to know the advantages and importance of the MVC framework in software development In Detail Sails.js makes it easy to build custom, enterprise-grade Node.js apps. It is designed to emulate the familiar MVC pattern of frameworks, but with support for the requirements of modern apps: data-driven APIs with a scalable, service-oriented architecture. This book will provide practical examples to get you started with Sails.js and get you develop production-ready apps in no time. We will take you from a Node.js web server and single threading system to a general MVC architecture. You will then learn to develop applications that you might be already familiar with using Sails.js. Finally, we will show you how to create a chat app and a to-do application, and improve code quality using JSHINT and JSCS. Style and approach This practical and easy-to-follow yet comprehensive guide will help you get to grips with the Sails.js framework. Each topic is explained and placed in context, and for the more inquisitive, there are more details of the concepts used.
Sails.js in Action
by Irl Nathan Michael McNeilSummarySails.js in Action is a comprehensive guide to buildingenterprise-capable web applications using Node and Sails. Written by the creators of the Sails.js framework, this book carefully introduces each concept, technique, and tool with real-world examples and crystal clear explanations.Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.About the TechnologySails makes professional web development a breeze. This instantly familiar MVC framework automatically handles the tedious application boilerplate, so you can concentrate on developing features and creating business value. You get powerful tools for rapid API development, task automation, an ORM, and easy integration with any web, mobile, or IoT frontend. And because you're using Node.js, it's JavaScript all the way down.About the BookSails.js in Action is a comprehensive guide on how to build enterprise-capable web applications. Written by the creators of Sails.js, this book introduces each concept and technique with real-world examples and thorough explanations. As you read, you'll learn to build the backend of a typical web application while you explore real-time programming with WebSockets, security fundamentals, and best practices for building Sails/Node.js apps.What's InsideCreating the backend for a web, mobile, or IoT appReal-time programming with WebSocketsUser management, authentication, and password recoveryUsing Sails to autogenerate REST APIsCustom backend development and third-party API integrations About the ReaderReaders should be comfortable with JavaScript and frontend web development. About the AuthorMike McNeil is the creator of Sails.js. Irl Nathan is the producer of sailsCasts, a series focused on using Sails.Table of ContentsGetting startedFirst stepsUsing static assetsUsing the blueprint APICustom backend codeUsing modelsCustom actionsServer-rendered viewsAuthentication and sessionsPolicies and access controlRefactoringEmbedded data and associationsRatings, followers, and searchRealtime with WebSocketsDeployment, testing, and security
Sakai CLE Courseware Management: The Official Guide
by Alan Berg Ian DolphinThis book takes a step-by-step, practical approach and is filled with examples and illustrations. This book is written for a wide audience that includes teachers, system administrators, and first time developers. It also appeals to the Sakai open source community, potential community members, and decision makers working in education.
Sakai Courseware Management: The Official Guide
by Alan Mark Berg Michael KorcuskaThe book takes a step-by-step, practical approach and is filled with examples and illustrations. This book is written for a wide audience that includes teachers, system administrators, and first time developers. It will also appeal to the Sakai open source community, potential community members, and education's decision makers.
Sakai OAE Deployment and Management
by Max WhitneyThe Sakai Open Academic Environment (OAE) provides a unique collaboration system for university campuses: a social network that helps students discuss class materials, pursue research, communicate with faculty, and discover the risks and benefits of sharing personal information--all in a private, rather than public, forum. This example-driven guide will get you up to speed on various methods used to deploy, customize, and manage OAE, whether you're an IT specialist in an educational institution, or an academic or instructional technologist. Learn how to work with OAE's source code to modify key areas such as profiles, courses, permissions, and content. You'll soon adapt this network to support the culture and needs of your campus. Create research projects and online companions for lecture courses Learn about the range of OAE's public and privacy settings Customize OAE's look and feel, including the welcome screen, drop-down menus, and sign-up pages Connect to a local LDAP to work with accounts and authentication Install widgets to extend and customize OAE's core functionality Integrate OAE with a web server and backend database Get a checklist for deploying your custom OAE to production
Sales 101: From Finding Leads and Closing Techniques to Retaining Customers and Growing Your Business, an Essential Primer on How to Sell (Adams 101)
by Wendy ConnickLearn the ins and outs of sales techniques with this comprehensive and accessible guide that is the crash course in how to sell anything.Sometimes, it seems like learning a new skill is impossible. But whether you are interested in pursuing a full-times sales career, want to make extra money with sales as a side hustle, or are just looking to turn your hobby into a business, everyone can benefit from knowing how to sell. With Sales 101 you can start selling now. This clear and comprehensive guide is perfect for those who are just starting out in the sales field. Presented with a casual and an easy-to-understand tone, it gives you the information and training you need to get started. Sales 101 teaches the basic sales philosophies and tactics that have been successful for centuries, along with newer, more up-to-date information about using the internet and social media to find leads and increase your customer base. Whether you need guidance in making a presentation or closing a deal to handling rejection or managing your time, Sales 101 shares the best advice and solutions to prepare you for a career in the sales field.
Sales Enablement: Tools and Techniques for Modern Sales Organization (Business Guides on the Go)
by Dietmar Kilian Peter Mirski Britta LorenzThis book helps in building an optimally designed and customer-oriented sales organization. It places a special emphasis on purchasing decisions and leads to producing a decisive competitive advantage. The focus is on the sales enablement process as a holistic framework concept. It forms the infrastructure that ensures efficient cooperation between all areas of the company. The book explains the alignment of all goals, motivations, thought patterns, actions and campaigns in relation to the needs of the customer. In addition, it shows the most promising methods and approaches and how the practical start of sales enablement can look like. The book is aimed at managers and all who deal with sales strategies.
Sales Presentation Techniques That Really Work
by Stephan SchiffmanSales Guru Stephan Schiffman shows you how to give your presentation the ultimate wow factor.
Salesforce Advanced Administrator Certification Guide: Become a Certified Advanced Salesforce Administrator with this exam guide
by Enrico MurruMaster advanced Salesforce Administration concepts with expert tips, techniques, and mock tests Key Features Learn advanced features to reduce implementation time and enhance your Salesforce administration skills Develop the ability to solve critical issues with a proactive approach and deliver the best solution Explore complex automation with workflows, approvals, process builder, and custom Apex coding Book Description The Salesforce Advanced Administrator certification extends beyond administrator certification, covering advanced platform features and functions such as configuration, automation, security, and customization. Complete with comprehensive coverage of all these topics and exam-oriented questions and mock tests, this Salesforce book will help you earn advanced administrator credentials. You'll start your journey by mastering data access security, monitoring and auditing, and understanding best practices for handling change management and data across organizations. The book then delves into data model management for improving data quality and lets you explore Sales features such as products, schedules, quotes, and forecasting capabilities. As you progress, this book will guide you in working with content management to set up and maintain Salesforce content. You'll also master organizing your files and data using reports and dashboards. Finally, you'll learn how to use a combination of automation tools to solve business problems. By the end of the book, you will have developed the skills required to get your advanced administrator credentials. What you will learn Master data security to monitor your org effectively Explore best practices for handling change management across orgs Extend the capabilities of Salesforce objects using advanced relationships, validation rules, and duplicate management Handle file libraries with Salesforce CRM content Understand ways to deliver the best solutions with Sales and Service Cloud applications Build reports and dashboards to visualize data for better decision making Customize your CRM with process automation features Who this book is for If you've already achieved your Salesforce administrator certification, this book will help you prepare for the Salesforce Advanced Administrator certification. You'll also find this guide useful if you are a Salesforce administrator or developer and want to maximize your administration skills with deeper knowledge of advanced Salesforce declarative features. 1-2 years of experience as a Salesforce administrator or developer is enough to help you to get the most out of the book.
Salesforce Anti-Patterns: Create powerful Salesforce architectures by learning from common mistakes made on the platform
by Lars MalmqvistAvoid implementation failures and technical debt by mitigating anti-patterns in your Salesforce enterprise solutions using expert guidance and proven recommendationsPurchase of the print or Kindle book includes a free eBook PDFKey FeaturesBuild exemplary Salesforce architectures by studying anti-patterns that lead to failing systemsDemonstrate deep architectural principles that you can apply in your Salesforce projectsIdentify common problems in Salesforce architectures and apply better architectural solutionsBook DescriptionSalesforce Anti-Patterns teaches you to spot errors in Salesforce patterns that may seem like a good idea at first but end up costing you dearly. This book will enable Salesforce developers and architects to understand how ingenious Salesforce architectures can be created by studying anti-patterns and solutions to problems that can later lead to serious implementation issues. While there are several books on the market that start with the question, “How do I create great Salesforce architecture?” and proceed to a solution from there, this book instead starts by asking, “What tends to go wrong with Salesforce architectures?” and proceeds to a solution from there.In this book, you'll find out how to identify and mitigate anti-patterns in the technical domains of system architecture, data architecture, and security architecture, along with anti-patterns in the functional domain of solution architecture as well as for integration architecture. You'll also learn about common anti-patterns affecting your Salesforce development process and governance and, finally, how to spot common problems in how architects communicate their solutions.By the end of this Salesforce book, you'll have gained the confidence to architect and communicate solutions on the Salesforce platform while dodging common mistakes.What you will learnCreate a balanced system architecture by identifying common mistakes around on- and off-platform functionality and interfacesAvoid security problems that arise from anti-patterns on the Salesforce platformSpot common data architecture issues and discover intuitive ways to address themAvoid the dual traps of over- and under-customization in your solution architectureExplore common errors made in deployment setups, test strategy, and architecture governanceUnderstand why bad communication patterns are so overlooked in architectureWho this book is forThis book is for Salesforce architects, aspiring architects, developers, consultants, and decision makers who want to start making the right architectural choices or prepare for their journey to CTA. This book helps you gain a professional understanding of Salesforce and its building blocks. It is not code-centric, so you will benefit from both functional and technical experience, but a basic level of platform understanding is required.
Salesforce Architect's Handbook: A Comprehensive End-to-End Solutions Guide
by Dipanker Jyoti James A. HutchersonTake a deep dive into the architectural approach, best practices, and key considerations needed to comprehend, evaluate, and design an efficient, scalable, and sustainable Salesforce-based solution. This book takes a comprehensive look at the seven architectural domains that must be considered when architecting a Salesforce-based solution and equips you to develop the artifacts needed for an end-to-end enterprise architecture blueprint for Salesforce implementation and DevOps.This must-have handbook helps Salesforce professionals implement and manage Salesforce in their organization. You will learn Salesforce architecture: solution architecture, data architecture, security architecture, integration architecture, identity and access management architecture, and strategies that can be used for Salesforce-based mobile applications.In addition to the main architecture concepts, the book also offers industry best practices and the recommended framework for approaching, managing, delivering, and continuously improving a Salesforce solution using its Salesforce Development & Deployment Lifecycle. What You Will LearnGet a detailed overview of the Salesforce multi-tenant, metadata-driven architectural framework and the under-the-hood technology stack that supports SalesforceKnow the seven architecture domains, their intricacies, and the considerations needed within each when designing a Salesforce solutionHave an architectural mindset and the artifacts needed to architect an end-to-end enterprise-level implementation of SalesforceBe familiar with the most common Salesforce products, licenses, AppExchange products, and the key considerations of using out-of-the-box declarative capabilities vs custom programmatic capabilities of SalesforceUnderstand data architecture design considerations that include data modeling in Salesforce, identifying and mitigating large data volume concerns, and the key considerations for data migration and data archiving strategiesUnderstand security architecture considerations related to securing data within Salesforce and the various approaches to allow or restrict sharing and visibility from within SalesforceUnderstand integration architecture considerations that provide an overview of the integration patterns and the integrations solutions that can be used with Salesforce to connect Salesforce with a remote system hosted on-premises, on the cloud, or by third-party solution providersUnderstand identity and access management architectural considerations across the 9 stages of an identity and access management lifecycleBe aware of the strategies available to design mobile solutions with Salesforce and the options available for Salesforce mobile architectureEmploy the principles of the DevOps & Development Lifecycle needed for an ideal state Salesforce implementation Who This Book Is ForProfessionals interested in implementing, optimizing, and architecting Salesforce solutions enterprise-wide; Salesforce implementation (SI) partners needing a detailed playbook for architecting and delivering successful Salesforce solutions; Salesforce admins, developers, and architects looking for a one-stop educational resource to mastering the Salesforce architect domains or those pursuing the Salesforce architecture domain certification exams, including the Salesforce Certified Technical Architect (CTA) board exam
Salesforce B2C Solution Architect's Handbook: Design scalable and cohesive business-to-consumer experiences with Salesforce Customer 360
by Mike KingMaster the skills you need as a Salesforce B2C Solution Architect to design an optimized business-to-consumer (B2C) solution across the Salesforce Customer 360 ecosystem, including B2C Commerce, Service Cloud, and Marketing CloudKey FeaturesCreate a unified view of the customer across Salesforce products and beyondAvoid inefficiencies and costly rework caused by poor architectural designsPrepare for the B2C Solution Architect exam and Salesforce certification with practical scenarios following Salesforce best practicesBook DescriptionA carefully designed Customer 360 solution spanning B2C Commerce, Marketing Cloud, and Service Cloud provides the foundation for a single view of the customer, unique insights, and transformational capabilities. There is currently a huge demand in the marketplace for professionals who understand how to leverage these components together. Salesforce B2C Solution Architect's Handbook will help you understand the integration options and products that help you deliver value for organizations.You'll start by developing a solid understanding of the capabilities of each component in the Customer 360 ecosystem, their data models, and governance. As you progress, you'll explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly rework. The book will also guide you through the options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond. Once you have the core knowledge required to be a successful solution architect, you'll learn about tools, techniques, and certification scenarios in preparation for the B2C Solution Architect exam.By the end of this book, you'll have the skills to design scalable, secure, and future-proof solutions supporting your customers' critical business demands.What you will learnExplore key Customer 360 products and their integration optionsChoose the optimum integration architecture to unify data and experiencesArchitect a single view of the customer to support service, marketing, and commercePlan for critical requirements, design decisions, and implementation sequences to avoid sub-optimal solutionsIntegrate Customer 360 solutions into a single-source-of-truth solution such as a master data modelSupport business needs that require functionality from more than one component by orchestrating data and user flowsWho this book is forThis book is for B2C commerce architects, application architects, integration architects, and system architects familiar with one or more products within the Customer 360 suite who want to master B2C solutions. Enterprise architects, Salesforce architects, and CTO teams at Salesforce customer organizations looking to benefit from a unified solution will also find this book helpful. A general understanding of data integration, APIs, and connected systems, along with knowledge of the fundamentals of business-to-consumer (B2C) customer experiences is necessary to get the most out of this book.
Salesforce B2C Solution Architect's Handbook: Design scalable and cohesive business-to-consumer experiences with Salesforce Customer 360
by Mike KingThe ultimate handbook for new and seasoned Salesforce B2C Solution Architects who want to design seamless B2C solutions across the Salesforce Customer 360 ecosystem – including B2C Commerce, Service Cloud, and Marketing CloudKey FeaturesGive your customers a frictionless experience by creating a unified view of all their interactionsGet your architectural design right the first time and avoid costly reworksPrepare for the B2C Solution Architect exam and Salesforce certification with practical scenarios following Salesforce best practicesBook DescriptionThere’s a huge demand on the market for Salesforce professionals who can create a single view of the customer across the Salesforce Customer 360 platform and leverage data into actionable insights. With Salesforce B2C Solution Architect's Handbook, you’ll gain a deeper understanding of the integration options and products that help you deliver value for organizations. While this book will help you prepare for the B2C Solution Architect exam, its true value lies in setting you up for success afterwards. The first few chapters will help you develop a solid understanding of the capabilities of each component in the Customer 360 ecosystem, their data models, and governance. As you progress, you'll explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly reworks and unnecessary delays. You’ll learn about the available options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond. Once you’ve mastered the core knowledge, you'll also learn about tools, techniques, and certification scenarios in preparation for the B2C Solution Architect exam. By the end of this book, you’ll have the skills to design scalable, secure, and future-proof solutions supporting critical business demands.What you will learnExplore key Customer 360 products and their integration optionsChoose the optimum integration architecture to unify data and experiencesArchitect a single view of the customer to support service, marketing, and commercePlan for critical requirements, design decisions, and implementation sequences to avoid sub-optimal solutionsIntegrate Customer 360 solutions into a single-source-of-truth solution such as a master data modelSupport business needs that require functionality from more than one component by orchestrating data and user flowsWho this book is forThis book is for professionals in high-level job roles that heavily rely on Salesforce proficiency. It’s primarily written for B2C commerce architects, application architects, integration architects, as well as system architects, enterprise architects, Salesforce architects, and CTO teams looking to benefit from a deeper understanding of this platform. Before you get started, you’ll need a solid understanding of data integration, APIs, and connected systems, along with knowledge of the fundamentals of business-to-consumer (B2C) customer experiences.
The Salesforce Business Analyst Handbook: Proven business analysis techniques and processes for a superior user experience and adoption
by Srini MunagavalasaBecome a proficient Salesforce business analyst with the help of expert recommendations, techniques, best practices, and practical advicePurchase of the print or Kindle book includes a free eBook in the PDF format.Key FeaturesLearn the intricacies and nuances of every stage of a project's implementationDiscover real-world examples, tips, and tricks that you can apply to any Salesforce projectOvercome the challenges inherent in user interaction and improve your customer experienceBook DescriptionSalesforce business analysis skills are in high demand, and there are scant resources to satisfy this demand. This practical guide for business analysts contains all the tools, techniques, and processes needed to create business value and improve user adoption.The Salesforce Business Analyst Handbook begins with the most crucial element of any business analysis activity: identifying business requirements. You'll learn how to use tacit business analysis and Salesforce system analysis skills to rank and stack all requirements as well as get buy-in from stakeholders. Once you understand the requirements, you'll work on transforming them into working software via prototyping, mockups, and wireframing. But what good is a product if the customer cannot use it? To help you achieve that, this book will discuss various testing strategies and show you how to tailor testing scenarios that align with business requirements documents. Toward the end, you'll find out how to create easy-to-use training material for your customers and focus on post-production support – one of the most critical phases. Your customers will stay with you if you support them when they need it!By the end of this Salesforce book, you'll be able to successfully navigate every phase of a project and confidently apply your new knowledge in your own Salesforce implementations.What you will learnCreate a roadmap to deliver a set of high-level requirementsPrioritize requirements according to their business valueIdentify opportunities for improvement in process flowsCommunicate your solution design via conference room pilotsConstruct a requirements traceability matrixConduct user acceptance tests and system integration testsDevelop training artifacts so your customers can easily use your systemImplement a post-production support model to retain your customersWho this book is forThis book is for intermediate- to senior-level business analysts with a basic understanding of Salesforce CRM software or any CRM technology who want to learn proven business analysis techniques to set their business up for success.
Salesforce.com Customization Handbook
by Sagar Pareek Rakesh GuptaIf you want to use Salesforce CRM to automate your business requirements, or you have already adopted Salesforce CRM and want to streamline the sales process, this book is for you. Whether you are new to Salesforce or a seasoned expert, you will be able to master the basic functions as well as the advanced features of Salesforce.com. No previous experience in computer coding or programming is required.
Salesforce.com For Dummies
by Matt Kaufman Tom Wong Liz KaoYour fun and easy introduction to Salesforce.com and its latest toolsThe frontrunner in the customer relationship management (CRM) market, Salesforce.com has a rapidly expanding influence over the way companies across the globe interact with their clientele. Salesforce.com For Dummies lends you an edge in building those relationships and managing your company?s sales, marketing, customer service, and support operations. With this accessible guide, you will learn how to organize contacts, schedule business appointments, use forecasting tools to predict upcoming sales, make accurate projects based on past performance, and more.Covers the latest enhancements to Salesforce.com, the world?s most popular customer relationship management software, and explains how to choose the right configuration to suit your business needsWritten by Salesforce.com insiders with years of expertise in CRM servicesDetails how to personalize your system, prospect leads, manage accounts and partners, develop contacts, track products, calculate forecasts, drive demand, utilize service and support, share insights with Chatter, enhance your online marketing, and moreClose deals faster, gain real-time visibility into sales, and collaborate instantly with help from Salesforce.com For Dummies.
Salesforce.com Lightning Process Builder and Visual Workflow
by Jonathan KeelLearn how to build logic into your apps by configuring Salesforce.com Lightning Process Builder and Visual Workflow software tools to meet the needs of your organization without the use of code. You will be able to build workflow diagrams on the Salesforce.com platform and perform complex logic. Individuals who have created workflow diagrams in other applications (e.g., Microsoft Visio) will feel very comfortable using these two tools from Salesforce.If you find yourself in a situation where a standard Salesforce configuration does not meet your needs, you can always rely on a developer to extend the functionality through Visualforce and Apex code. What if you could take back that control and not rely on a developer or consultant? With two new technologies—Process Builder and Visual Workflow—introduced onto the Salesforce.com platform, you can accomplish much of what was normally handled with Apex code.Lightning Process Builder and Visual workflow both allow for advanced logic that standard configuration such as Salesforce.com Workflow cannot do. Salesforce.com Lightning Process Builder and Visual Workflow details how these technologies can be used to:Create a call center application that guides operators through a call with screens that change based on the caller’s responses.Automatically submit approvals to speed up and streamline your business.Update related records for any object being modified, including standard and custom objects.