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SAS Stored Processes: A Practical Guide to Developing Web Applications
by Philip MasonCustomize the SAS Stored Process web application to create amazing tools for end users. This book shows you how to use stored processes—SAS programs stored on a server and executed as required by requesting applications.Never before have there been so many ways to turn data into information and build applications with SAS. This book teaches you how to use the web technologies that you frequently see used on impressive websites. By using SAS Stored Processes, you will be able to build applications that exploit CSS, JavaScript, and HTML libraries and enable you to build powerful and impressive web applications using SAS as the backend.While this approach is not common with SAS users, some have had amazing results. People who have SAS skills usually do not have web development skills, and those with web development skills usually do not have SAS skills. Some people have both skills but are unaware of how to connect them with the SAS Stored Process web application. This book shows you how to leverage your skills for success.What You Will LearnKnow the benefits of stored processesWrite your own tools in SASMake a stored process generate its own HTML menuPass data between stored processesUse stored processes to generate pure JavaScriptUtilize data generated by SASConvert a SAS program into a stored processWho This Book Is ForSAS programmers looking to improve their existing programming skills to develop web applications, and programming managers who want to make better use of the SAS software they already license
SAS for Finance: Forecasting and data analysis techniques with real-world examples to build powerful financial models
by Harish GulatiLeverage the analytical power of SAS to perform financial analysis efficientlyKey FeaturesLeverage the power of SAS to analyze financial data with easeFind hidden patterns in your data, predict future trends, and optimize risk managementLearn why leading banks and financial institutions rely on SAS for financial analysisBook DescriptionSAS is a groundbreaking tool for advanced predictive and statistical analytics used by top banks and financial corporations to establish insights from their financial data.SAS for Finance offers you the opportunity to leverage the power of SAS analytics in redefining your data. Packed with real-world examples from leading financial institutions, the author discusses statistical models using time series data to resolve business issues.This book shows you how to exploit the capabilities of this high-powered package to create clean, accurate financial models. You can easily assess the pros and cons of models to suit your unique business needs.By the end of this book, you will be able to leverage the true power of SAS to design and develop accurate analytical models to gain deeper insights into your financial data.What you will learnUnderstand time series data and its relevance in the financial industryBuild a time series forecasting model in SAS using advanced modeling theoriesDevelop models in SAS and infer using regression and Markov chainsForecast inflation by building an econometric model in SAS for your financial planningManage customer loyalty by creating a survival model in SAS using various groupingsUnderstand similarity analysis and clustering in SAS using time series dataWho this book is forFinancial data analysts and data scientists who want to use SAS to process and analyze financial data and find hidden patterns and trends from it will find this book useful. Prior exposure to SAS will be helpful but is not mandatory. Some basic understanding of the financial concepts is required.
SAS for R Users: A Book for Data Scientists
by Ajay OhriBRIDGES THE GAP BETWEEN SAS AND R, ALLOWING USERS TRAINED IN ONE LANGUAGE TO EASILY LEARN THE OTHER SAS and R are widely-used, very different software environments. Prized for its statistical and graphical tools, R is an open-source programming language that is popular with statisticians and data miners who develop statistical software and analyze data. SAS (Statistical Analysis System) is the leading corporate software in analytics thanks to its faster data handling and smaller learning curve. SAS for R Users enables entry-level data scientists to take advantage of the best aspects of both tools by providing a cross-functional framework for users who already know R but may need to work with SAS. Those with knowledge of both R and SAS are of far greater value to employers, particularly in corporate settings. Using a clear, step-by-step approach, this book presents an analytics workflow that mirrors that of the everyday data scientist. This up-to-date guide is compatible with the latest R packages as well as SAS University Edition. Useful for anyone seeking employment in data science, this book: Instructs both practitioners and students fluent in one language seeking to learn the other Provides command-by-command translations of R to SAS and SAS to R Offers examples and applications in both R and SAS Presents step-by-step guidance on workflows, color illustrations, sample code, chapter quizzes, and more Includes sections on advanced methods and applications Designed for professionals, researchers, and students, SAS for R Users is a valuable resource for those with some knowledge of coding and basic statistics who wish to enter the realm of data science and business analytics. AJAY OHRI is the founder of analytics startup Decisionstats.com. His research interests include spreading open source analytics, analyzing social media manipulation with mechanism design, simpler interfaces to cloud computing, investigating climate change, and knowledge flows. He currently advises startups in analytics off shoring, analytics services, and analytics. He is the author of Python for R Users: A Data Science Approach (Wiley), R for Business Analytics, and R for Cloud Computing.
SAS® Coding Primer and Reference Guide
by Connie TangAlthough the web and online SAS® communities can provide volumes of information for programmers, these resources are often overwhelming and lack a simple path to guide coding SAS. This reference, however, does provide such a path from a data user’s standpoint vs. seeing things as a code writer. Written by an experienced SAS programmer, this book lets SAS coders easily find explanations and clarification to typical programming problems. This book presents practical real-world data analysis steps encountered by analysts in the field. These steps include the following: Getting to know raw data Understanding variables Getting data into SAS Creating new data variables Performing data manipulations, including sorting, ranking, grouping, subtotal, total, and percentage Statistical testing under a broad range of logical and conditional settings Data visualization Throughout this book, statements and codes are accompanied by thorough annotation. Line-by-line explanations ensure that all terms are clearly explained. Code examples and sample codes have broad usages. All the examples are related to highway transportation where the use of big data is exploding and presenting new challenges and opportunities for growth. Clear and precise practical introductory material on statistics is integrated into the relevant SAS procedures to bolster users’ confidence in applying such methods to their own work. Comprehensive and foundational coverage, systematic introduction of programming topics, thoroughly annotated code examples, and real-world code samples combine to make SAS® Coding Primer and Reference Guide an indispensable reference for beginners and experienced programmers.
SAX2
by David BrownellThis concise book gives you information you need to effectively use the Simple API for XML (SAX2), the dominant API for efficient XML processing with Java. With SAX2, developers have access to information in XML documents as they are read without imposing major memory constraints or a large code footprint. SAX2 gives you the detail and examples required to use SAX2 to its full potential.
SC-FDMA for Mobile Communications
by Fathi E. Abd El-Samie Faisal S. Al-kamali Azzam Y. Al-nahari Moawad I. DessoukySC-FDMA for Mobile Communications examines Single-Carrier Frequency Division Multiple Access (SC-FDMA). Explaining this rapidly evolving system for mobile communications, it describes its advantages and limitations and outlines possible solutions for addressing its current limitations.The book explores the emerging trend of cooperative communicatio
SCADA Security: Machine Learning Concepts for Intrusion Detection and Prevention (Wiley Series on Parallel and Distributed Computing)
by Xun Yi Zahir Tari Abdulmohsen Almalawi Adil FahadExamines the design and use of Intrusion Detection Systems (IDS) to secure Supervisory Control and Data Acquisition (SCADA) systems Cyber-attacks on SCADA systems—the control system architecture that uses computers, networked data communications, and graphical user interfaces for high-level process supervisory management—can lead to costly financial consequences or even result in loss of life. Minimizing potential risks and responding to malicious actions requires innovative approaches for monitoring SCADA systems and protecting them from targeted attacks. SCADA Security: Machine Learning Concepts for Intrusion Detection and Prevention is designed to help security and networking professionals develop and deploy accurate and effective Intrusion Detection Systems (IDS) for SCADA systems that leverage autonomous machine learning. Providing expert insights, practical advice, and up-to-date coverage of developments in SCADA security, this authoritative guide presents a new approach for efficient unsupervised IDS driven by SCADA-specific data. Organized into eight in-depth chapters, the text first discusses how traditional IT attacks can also be possible against SCADA, and describes essential SCADA concepts, systems, architectures, and main components. Following chapters introduce various SCADA security frameworks and approaches, including evaluating security with virtualization-based SCADAVT, using SDAD to extract proximity-based detection, finding a global and efficient anomaly threshold with GATUD, and more. This important book: Provides diverse perspectives on establishing an efficient IDS approach that can be implemented in SCADA systems Describes the relationship between main components and three generations of SCADA systems Explains the classification of a SCADA IDS based on its architecture and implementation Surveys the current literature in the field and suggests possible directions for future research SCADA Security: Machine Learning Concepts for Intrusion Detection and Prevention is a must-read for all SCADA security and networking researchers, engineers, system architects, developers, managers, lecturers, and other SCADA security industry practitioners.
SCHMERZEN FORMEN: Agentielles Design in der Schmerzerfassung
by Johannes Maria BreuerWie stark sind die Schmerzen auf einer Skala von 1 bis 10? Sind sie pochend, stechend, pulsierend? Adäquate Schmerzerfassung stellt schon immer eine Herausforderung dar. Oftmals sind die Kategorien aktueller Instrumente allzu vereinfachend. Umfassendere, multidimensionale Assessments sind wiederum aufwendig und können für die Patient*innen eine Überforderung darstellen. Daher wird die Entwicklung einer intuitiven visuellen Form der Schmerzerfassung empfohlen. Sie berücksichtigt die Wechselwirkung zwischen Schmerzerleben und Schmerzrepräsentation in der Agentialität des Designs. Das Ergebnis ist ein digitales System, das durch die Modellierung multipler grafischer Parameter Schmerzen fluide, körperbezogen und mehrdimensional erfasst. Das System ermöglicht eine präzisere Verfolgung des Therapieverlaufs, kann die Körperwahrnehmung der Patient*innen verbessern und liefert Daten für eine patientenzentrierte und datengetriebene Medizin.
SDL 2015: Model-Driven Engineering for Smart Cities
by Rick Reed Joachim Fischer Markus Scheidgen Ina SchieferdeckerThis book constitutes the proceedings of the 17th International System Design Language Forum, SDL 2015, held in Berlin, Germany, in October 2015. The 15 full papers and 4 short papers presented in this volume were carefully reviewed and selected from 26 submissions. They are organized in topical sections named: smart cities and distributed systems; specification and description language; domain specific languages; goal modeling; use-case modeling; and model-based testing.
SDL 2017: Model-Driven Engineering for Future Internet
by Tibor Csöndes Gábor Kovács György RéthyThis book constitutes the proceedings of the 18th International System Design Language Forum, SDL 2017, held in Budapest, Hungary, in October 2017. The 10 full papers presented in this volume were carefully reviewed and selected from 17 submissions. The selected papers cover a wide spectrum of topics related to system design languages ranging from the system design language usage to UML and GRL models; model-driven engineering of database queries; network service design and regression testing; and modeling for Internet of Things (IoT) data processing.
SDL Game Development
by Shaun MitchellWritten as a practical and engaging tutorial, SDL Game Development guides you through developing your own framework and the creation of two engaging games.If you know C++ and you're looking to make great games from the ground up, then this book is perfect for you.
SDL Trados Studio – A Practical Guide
by Andy WalkerThis book breaks down the fundamental topics of SDL Trados Studio into clear, task-oriented steps that will help you apply them to your translation work speedily and efficiently. This book is designed for translators who are new and have some knowledge of SDL Trados Studio. This book will get you acquainted with its features quickly and enhance your knowledge to get the best out of this tool. Previous knowledge of SDL Trados would be useful but not required but working knowledge of translating tools is assumed
SDN and NFV Security: Security Analysis of Software-Defined Networking and Network Function Virtualization (Lecture Notes in Networks and Systems #30)
by Rahamatullah KhondokerThis book provides security analyses of several Software Defined Networking (SDN) and Network Functions Virtualization (NFV) applications using Microsoft's threat modeling framework STRIDE. Before deploying new technologies in the production environment, their security aspects must be considered. Software Defined Networking (SDN) and Network Functions Virtualization (NFV) are two new technologies used to increase e. g. the manageability, security and flexibility of enterprise/production/cloud IT environments. Also featuring a wealth of diagrams to help illustrate the concepts discussed, the book is ideally suited as a guide for all IT security professionals, engineers, and researchers who need IT security recommendations on deploying SDN and NFV technologies.
SDN-Supported Edge-Cloud Interplay for Next Generation Internet of Things (Chapman & Hall/CRC Internet of Things)
by Anand Nayyar Sambit Kumar Mishra Arun Solanki Kshira Sagar Sahoo Bibhudatta SahooSDN-Supported Edge-Cloud Interplay for Next Generation Internet of Things is an invaluable resource coveringa wide range of research directions in the field of edge-cloud computing, SDN, and IoT. The integration of SDN in edge-cloud interplay is a promising framework for enhancing the QoS for complex IoT-driven applications. The interplay between cloud and edge solves some of the major challenges that arise in traditional IoT architecture. This book is a starting point for those involved in this research domain and explores a range of significant issues including network congestion, traffic management, latency, QoS, scalability, security, and controller placement problems. Features: The book covers emerging trends, issues and solutions in the direction of Edge-cloud interplay. It highlights the research advances in on SDN, edge, and IoT architecture for smart cities, and software-defined internet of vehicles. It includes detailed discussion has made of performance evaluations of SDN controllers, scalable software-defined edge computing, and AI for edge computing. Applications areas include machine learning and deep learning in SDN-supported edge-cloud systems. Different use cases covered include smart health care, smart city, internet of drones, etc. This book is designed for scientific communities including graduate students, academicians, and industry professionals who are interested in exploring technologies related to the internet of things such as cloud, SDN, edge, internet of drones, etc.
SDN: An Authoritative Review of Network Programmability Technologies
by Thomas D. Nadeau Ken GrayExplore the emerging definitions, protocols, and standards for SDN—software-defined, software-driven, programmable networks—with this comprehensive guide. Two senior network engineers show you what’s required for building networks that use software for bi-directional communication between applications and the underlying network infrastructure.This vendor-agnostic book also presents several SDN use cases, including bandwidth scheduling and manipulation, input traffic and triggered actions, as well as some interesting use cases around big data, data center overlays, and network-function virtualization. Discover how enterprises and service providers alike are pursuing SDN as it continues to evolve.Explore the current state of the OpenFlow model and centralized network controlDelve into distributed and central control, including data plane generationExamine the structure and capabilities of commercial and open source controllersSurvey the available technologies for network programmabilityTrace the modern data center from desktop-centric to highly distributed modelsDiscover new ways to connect instances of network-function virtualization and service chainingGet detailed information on constructing and maintaining an SDN network topologyExamine an idealized SDN framework for controllers, applications, and ecosystems
SEL From a Distance: Tools and Processes for Anytime, Anywhere
by John E. Hannigan Jessica Djabrayan HanniganMake social and emotional learning a way of being—all day, every day, and in any setting The pandemic and subsequent switch to distance learning combined with recent instances of racial injustice has put a spotlight on the cracks in the practice of social and emotional learning (SEL). More than ever before, schools are shifting their focus and prioritizing SEL competencies—around the nation and the world. The call for compassion has never been greater. To easily and effortlessly build SEL into virtual, blended, or in-person environments, behavior experts Jessica Djabrayan Hannigan and John Hannigan have drawn together a collection of tools and processes for SEL that can be applied in any learning environment. In SEL from a Distance, you’ll learn: The five SEL competencies and dozens of easy to use processes for building skills in each How to identify challenging behaviors and prioritize, define mastery, and teach the SEL skills necessary to address them Tips for identifying, teaching, modeling, and reinforcing SEL skills in a virtual setting Strategies for applying SEL to the needs of your unique learning environment Let this practical, easy-to-use toolkit guide you through embedding these critical SEL competencies into your virtual classrooms and make SEL a way of being for you and your students—anytime, anywhere. Endorsements from the People Who Matter Most: "My teacher told our entire class, ‘if you need someone to talk to, I am here for you.’ This was powerful to hear. I have never had a teacher say that to an entire class before." —Ani, 12th grade, Missouri "My teacher helps us use SEL strategies to relax our brains when we are feeling stressed." —Harmon, 4th grade, California
SEL From a Distance: Tools and Processes for Anytime, Anywhere
by John E. Hannigan Jessica Djabrayan HanniganMake social and emotional learning a way of being—all day, every day, and in any setting The pandemic and subsequent switch to distance learning combined with recent instances of racial injustice has put a spotlight on the cracks in the practice of social and emotional learning (SEL). More than ever before, schools are shifting their focus and prioritizing SEL competencies—around the nation and the world. The call for compassion has never been greater. To easily and effortlessly build SEL into virtual, blended, or in-person environments, behavior experts Jessica Djabrayan Hannigan and John Hannigan have drawn together a collection of tools and processes for SEL that can be applied in any learning environment. In SEL from a Distance, you’ll learn: The five SEL competencies and dozens of easy to use processes for building skills in each How to identify challenging behaviors and prioritize, define mastery, and teach the SEL skills necessary to address them Tips for identifying, teaching, modeling, and reinforcing SEL skills in a virtual setting Strategies for applying SEL to the needs of your unique learning environment Let this practical, easy-to-use toolkit guide you through embedding these critical SEL competencies into your virtual classrooms and make SEL a way of being for you and your students—anytime, anywhere. Endorsements from the People Who Matter Most: "My teacher told our entire class, ‘if you need someone to talk to, I am here for you.’ This was powerful to hear. I have never had a teacher say that to an entire class before." —Ani, 12th grade, Missouri "My teacher helps us use SEL strategies to relax our brains when we are feeling stressed." —Harmon, 4th grade, California
SEL at a Distance: Supporting Students Online (Social and Emotional Learning Solutions #0)
by Stephanie L. MooreHow to foster social and emotional learning, even when teaching remotely. The onset of the COVID-19 pandemic posed multiple dilemmas for educators; the most immediate one, when schools closed their physical doors, was how to switch nimbly from classroom instruction to emergency remote teaching. But educators also face a related, ongoing challenge: how to meet the social and emotional needs of their learners when separated by distance, whether in the middle of a traumatic event or on an unremarkable day of schooling. In this essential volume of the SEL Solutions Series, online learning expert Stephanie Louise Moore shows how teachers can seamlessly integrate effective SEL practices into their online instruction, beginning with the all-important creation of a social learning community. Strategies and resources are provided throughout to help with every step, including: understanding the individual needs of diverse distanced learners; developing students’ navigational and focusing skills in the digital learning environment; increasing the level of interaction in online lessons; building in flexibility and choice; and assessing learning in a remote context.
SELECT Series: Microsoft Word 2002, Brief Volume
by Yvonne JohnsonThe Select Series: Steps for Success, Projects for Perspective. The Select family of texts boasts a lively look and feel that takes a step-by-step approach to teaching Word 2002 tasks. Not only does the student step through the tasks, but the emphasis on projects in this series gives the student practical knowledge of Word 2002. Microsoft Certified to the EXPERT level, these texts contain the depth of coverage your students need.
SELinux
by Bill MccartyThe intensive search for a more secure operating system has often left everyday, production computers far behind their experimental, research cousins. Now SELinux (Security Enhanced Linux) dramatically changes this. This best-known and most respected security-related extension to Linux embodies the key advances of the security field. Better yet, SELinux is available in widespread and popular distributions of the Linux operating system--including for Debian, Fedora, Gentoo, Red Hat Enterprise Linux, and SUSE--all of it free and open source. SELinux emerged from research by the National Security Agency and implements classic strong-security measures such as role-based access controls, mandatory access controls, and fine-grained transitions and privilege escalation following the principle of least privilege. It compensates for the inevitable buffer overflows and other weaknesses in applications by isolating them and preventing flaws in one application from spreading to others. The scenarios that cause the most cyber-damage these days--when someone gets a toe-hold on a computer through a vulnerability in a local networked application, such as a Web server, and parlays that toe-hold into pervasive control over the computer system--are prevented on a properly administered SELinux system. The key, of course, lies in the words "properly administered." A system administrator for SELinux needs a wide range of knowledge, such as the principles behind the system, how to assign different privileges to different groups of users, how to change policies to accommodate new software, and how to log and track what is going on. And this is where SELinux is invaluable. Author Bill McCarty, a security consultant who has briefed numerous government agencies, incorporates his intensive research into SELinux into this small but information-packed book. Topics include: A readable and concrete explanation of SELinux concepts and the SELinux security model Installation instructions for numerous distributions Basic system and user administration A detailed dissection of the SELinux policy language Examples and guidelines for altering and adding policies With SELinux , a high-security computer is within reach of any system administrator. If you want an effective means of securing your Linux system--and who doesn't?--this book provides the means.
SELinux Cookbook
by Sven VermeulenIf you are a Linux system administrator or a Linux-based service administrator and want to fine-tune SELinux to implement a supported, mature, and proven access control system, then this book is for you. Basic experience with SELinux enabled distributions is expected.
SELinux System Administration
by Sven VermeulenA step-by-step guide to learn how to set up security on Linux servers by taking SELinux policies into your own hands.Linux administrators will enjoy the various SELinux features that this book covers and the approach used to guide the admin into understanding how SELinux works. The book assumes that you have basic knowledge in Linux administration, especially Linux permission and user management.
SELinux System Administration - Second Edition
by Sven VermeulenWard off traditional security permissions and effectively secure your Linux systems with SELinux About This Book • Leverage SELinux to improve the secure state of your Linux system • A clear approach to adopting SELinux within your organization • Essential skills and techniques to help further your system administration career Who This Book Is For This book is for Linux administrators who want to control the secure state of their systems. It's packed with the latest information on SELinux operations and administrative procedures so you'll be able to further harden your system through mandatory access control (MAC) – a security strategy that has been shaping Linux security for years. What You Will Learn • Analyze SELinux events and selectively enable or disable SELinux enforcement • Manage Linux users and associate them with the right role and permission set • Secure network communications through SELinux access controls • Tune the full service flexibility by dynamically assigning resource labels • Handle SELinux access patterns enforced through the system • Query the SELinux policy in depth In Detail Do you have the crucial job of protecting your private and company systems from malicious attacks and undefined application behavior? Are you looking to secure your Linux systems with improved access controls? Look no further, intrepid administrator! This book will show you how to enhance your system's secure state across Linux distributions, helping you keep application vulnerabilities at bay. This book covers the core SELinux concepts and shows you how to leverage SELinux to improve the protection measures of a Linux system. You will learn the SELinux fundamentals and all of SELinux's configuration handles including conditional policies, constraints, policy types, and audit capabilities. These topics are paired with genuine examples of situations and issues you may come across as an administrator. In addition, you will learn how to further harden the virtualization offering of both libvirt (sVirt) and Docker through SELinux. By the end of the book you will know how SELinux works and how you can tune it to meet your needs. Style and approach This book offers a complete overview of SELinux administration and how it integrates with other components on a Linux system. It covers the majority of SELinux features with a mix of real life scenarios, descriptions, and examples. This book contains everything an administrator needs to customize SELinux.
SELinux System Administration: Implement mandatory access control to secure applications, users, and information flows on Linux, 3rd Edition
by Sven VermeulenEnhance Linux security, application platforms, and virtualization solutions with SELinux to work within your boundaries, your rules, and your policiesKey FeaturesLearn what SELinux is, and how it acts as a mandatory access control system on LinuxApply and tune SELinux enforcement to users, applications, platforms, and virtualization solutionsUse real-life examples and custom policies to strengthen the security posture of your systemsBook DescriptionLinux is a dominant player in many organizations and in the cloud. Securing the Linux environment is extremely important for any organization, and Security-Enhanced Linux (SELinux) acts as an additional layer to Linux system security.SELinux System Administration covers basic SELinux concepts and shows you how to enhance Linux system protection measures. You will get to grips with SELinux and understand how it is integrated. As you progress, you'll get hands-on experience of tuning and configuring SELinux and integrating it into day-to-day administration tasks such as user management, network management, and application maintenance. Platforms such as Kubernetes, system services like systemd, and virtualization solutions like libvirt and Xen, all of which offer SELinux-specific controls, will be explained effectively so that you understand how to apply and configure SELinux within these applications. If applications do not exert the expected behavior, you'll learn how to fine-tune policies to securely host these applications. In case no policies exist, the book will guide you through developing custom policies on your own.By the end of this Linux book, you'll be able to harden any Linux system using SELinux to suit your needs and fine-tune existing policies and develop custom ones to protect any app and service running on your Linux systems.What you will learnUnderstand what SELinux is and how it is integrated into LinuxTune Linux security using policies and their configurable settingsManage Linux users with least-privilege roles and access controlsUse SELinux controls in system services and virtualization solutionsAnalyze SELinux behavior through log events and policy analysis toolsProtect systems against unexpected and malicious behaviorEnhance existing policies or develop custom onesWho this book is forThis Linux sysadmin book is for Linux administrators who want to control the secure state of their systems using SELinux, and for security professionals who have experience in maintaining a Linux system and want to know about SELinux. Experience in maintaining Linux systems, covering user management, software installation and maintenance, Linux security controls, and network configuration is required to get the most out of this book.
SEO And Search Marketing In A Week: Search Engine Optimization And Search Engine Marketing Made Easy In Seven Simple Steps
by Nick SmithSEO and Search Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you really need to know in just seven short chapters. From stripping away the mystique from SEO and SEM, to uncovering the meaning of jargon and acronyms such as pay-per-click advertising (PPC), backlinking, social signals and algorithms, you'll discover how to structure your website to deliver what the search engines are looking for and to promote it to the world.This book distils the most practical search engine optimization (SEO) and search engine marketing (SEM) insights into easy-to-digest bite-sized chunks, giving you a basic knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, SEO And Search Marketing In A Week is your fastest route to success:- Sunday: An introduction to search engines and SEO- Monday: Keyword research- Tuesday: On-page optimization- Wednesday: Off-page optimization- Thursday: Getting other traffic sources to your website- Friday: Pay-per-click traffic: making it work for you- Saturday: Monitoring and managing your progressABOUT THE SERIESIn A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.