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Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement
by Julie AthertonSocial media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments.Integrated marketing and PR strategies are a requirement for all businesses but with the explosion of social media and content marketing many organizations still struggle to know which channels to invest in and how to maximize their impact. Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work. It provides a blueprint for planning, delivering and measuring social media's contribution to your business through:- Identifying and targeting audience segments - Maximizing social search - Enhanced reputation management - Managing a diversified influencer portfolio - Selecting the right channels for organic and paid social - Creating a process and structure to improve efficiencies- Using appropriate technology including AIWith explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers and brands including TUI, Greggs, Lego, Ryan Air, National Geographic and others. Social Media Strategy delivers a long-term solution for maximizing social media-led business development.
Social Media Strategy in Policing: From Cultural Intelligence to Community Policing (Security Informatics and Law Enforcement)
by Babak Akhgar Petra Saskia Bayerl George LeventakisThis book addresses conceptual and practical issues pertinent to the creation and realization of social media strategies within law enforcement agencies. The book provides readers with practical methods, frameworks, and structures for understanding social media discourses within the operational remit of police forces and first responders in communities and areas of concern. This title - bridging the gap in social media and policing literature - explores and explains the role social media can play as a communication, investigation, and direct engagement tool. It is authored by a rich mix of global contributors from across the landscape of academia, policing and experts in government policy and private industry. Presents an applied look into social media strategies within law enforcement;Explores the latest developments in social media as it relates to community policing and cultural intelligence; Includes contributions and case studies from global leaders in academia, industry, and government.
Social Media Theory and Communications Practice
by Whitney LehmannFusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals. While most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a much-needed linkage of theory to the practical tactics employed by social media communicators. Concise and conversational chapters break down the basics of both social media theory and practice and are complemented by sidebars written by scholars and industry professionals, chapter summaries and end-of-chapter exercises. This book is ideal for introductory social media courses in communication, public relations and mass communication departments, as well as courses in digital media and public relations. Online resources include social media writing templates, sample posts and content calendar templates. Please visit www.routledge.com/9781032185873.
Social Media Theory and Communications Practice
by Whitney LehmannFusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals.While most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a much-needed linkage of theory to the practical tactics employed by social media communicators. Concise and conversational chapters break down the basics of both social media theory and practice and are complemented by sidebars written by scholars and industry professionals, chapter summaries and end-of-chapter exercises.This book is ideal for introductory social media courses in communication, public relations and mass communication departments, as well as courses in digital media and public relations.Online resources include social media writing templates, sample posts and content calendar templates. Please visit www.routledge.com/9781032185873.
Social Media Tools and Platforms in Learning Environments
by Bebo White Irwin King Philip TsangOnline social media have transformed the face of human interaction in the 21st century. Wikis, blogs, online groups and forums, podcasts, virtual worlds, and social tagging are but a few of the applications enabling innovative behaviors that support acquisition, access, manipulation, retrieval, and visualization of information. It is, therefore, no surprise that educational practitioners and theorists have begun to explore how social media can be harnessed to describe and implement new paradigms for communication, learning, and education. The editors' goal in publishing this book was to identify original research on the application of online social media and related technologies in education as well as emerging applications in Web technologies that could provide and shape future educational platforms. The selected contributions deal with questions such as how social media can truly enrich and enhance learning and teaching experiences in ways not otherwise possible; how learning can be integrated in a distributed and ubiquitous social computing environment; or what theories, paradigms, and models are applicable for the support of social computing in education. Researchers in education or educational software will find interesting and sometimes provocative chapters on paradigms and methodologies, virtual and mobile learning spaces, and assessment and social factors. Practitioners in these fields will benefit from an additional section devoted to case studies and first experience reports.
Social Media Tools in Experiential Internship Learning
by Samuel Kai ChuThis book describes how a support structure can be built to enhance peer-to-peer (and also students-to-lecturers) communication and support. It informs lecturers on how they can decide if they should adopt one or more social media tools to facilitate students’ learning, communication, and support for an internship program. This book introduces a participatory design approach that can help develop a pedagogy that will make good use of social media tools on internship learning. It presents a framework for experiential internship learning, integrating helpful educational practices such as participatory design approach and the use of social media.
Social Media Use in University Studies (Numanities - Arts and Humanities in Progress #13)
by Jolita Sliogeriene Giedre Valunaite OleskevicieneThis book highlights the phenomenon of social media use in university studies based on its participants’ lived experience. It will appeal both to academics and practitioners interested in the human factors in the study environments saturated with technologies of social media. This book reveals multiple, sometimes contradictory dimensions of the phenomenon. The contradictions acquire a binary Janus-faced characteristic of uncertainty and paradox. Social media use in university studies also causes changes in experiencing time, space and relations. Teacher research participants sometimes perceive their time as stress or an additional load, which shows that social media use in university studies demands a new approach to teacher workload and its regulation. There is also the necessity of the sensitive democratic teacher—student pedagogical relationship. This book proves that the pedagogical relationship and human creativity essentially belong to the human living world and are still at the heart of the technological “cyborgian” existence.
Social Media Warfare: Equal Weapons for All
by Michael ErbschloeSocial media applications can be weaponized with very little skill. Social media warfare has become a burden that nation states, government agencies, and corporations need to face. To address the social media warfare threat in a reasonable manner that reduces uncertainty requires dedication and attention over a very long-term. To stay secure, they need to develop the capability to defend against social media warfare attacks. Addressing unconventional warfare strategies and tactics takes time and experience, plus planning and dedication. This book will help managers develop a sound understanding of how social media warfare can impact their nation or their organization.
Social Mentality and Public Opinion in China (China Perspectives)
by Fanbin ZengThis book explores the relationship between social mentality, public opinion, media, and other factors through mixed methods in China, especially since the 21st century.The book deploys qualitative and quantitative research and adopts a multi-disciplinary perspective and diversified research methods. The studies are built on and contribute to the burgeoning literature seeking to anatomize the relationship between social mentality, media, and public opinion from the point of view of sociology and communication. It also aims to explore how media can be used to appease public opinion. As the first systematic study of the interconnection between social mentality and public opinion, this book provides empirical support and a theoretical framework for both areas. It will thus be a great read for students and scholars of communication, sociology, and social psychology, especially for those with a focus on China and new media.
Social Movements and New Technology
by Victoria CartyThe emergence of new information communication technologies--such as the Internet and social media networking sites and platforms--has strongly affected social movement activism. In this compelling and timely book, Victoria Carty examines these movements and their uses of digital technologies within the context of social movement theory and history. With an accessible and unique mix of theory and real-world examples, Social Movements and New Technology takes readers on a tour through MoveOn and Tea Party e-mail campaigns, the hacktavist tactics of Anonymous, global online protests against rapists and rape culture, and the tweets and Facebook pages that accompanied uprisings across the Arab world, Europe, and the United States. In each case study, the reader is invited to examine the movement, organization or protest and their use of digital tools through the lens of social movement theory. Discussion questions at the end of each chapter invite critical thinking and further reflection and debate.
Social Movements and New Technology
by Victoria CartyThe emergence of new information communication technologies-such as the Internet and social media networking sites and platforms-has strongly affected social movement activism. In this compelling and timely book, Victoria Carty examines these movements and their uses of digital technologies within the context of social movement theory and history. With an accessible and unique mix of theory and real-world examples, Social Movements and New Technology takes readers on a tour through MoveOn and Tea Party e-mail campaigns, the hacktavist tactics of Anonymous, global online protests against rapists and rape culture, and the tweets and Facebook pages that accompanied uprisings across the Arab world, Europe, and the United States. In each case study, the reader is invited to examine the movement, organization or protest and their use of digital tools through the lens of social movement theory. Discussion questions at the end of each chapter invite critical thinking and further reflection and debate.
Social Multimedia Signals
by Suman Deb Roy Wenjun ZengThis book provides a comprehensive coverage of the state-of-the-art in understanding media popularity and trends in online social networks through social multimedia signals. With insights from the study of popularity and sharing patterns of online media, trend spread in social media, social network analysis for multimedia and visualizing diffusion of media in online social networks. In particular, the book will address the following important issues: Understanding social network phenomena from a signal processing point of view; The existence and popularity of multimedia as shared and social media, how content or origin of sharing activity can affect its spread and popularity; The network-signal duality principle, i. e. , how the signal tells us key properties of information diffusion in networks; The social signal penetration hypothesis, i. e. , how the popularity of media in one domain can affect the popularity of media in another. The book will help researchers, developers and business (advertising/marketing) individuals to comprehend the potential in exploring social multimedia signals collected from social network data quantitatively from a signal processing perspective.
Social Network Analysis: Interdisciplinary Approaches and Case Studies
by Xiaoming Fu; Jar-Der Luo; Margarete BoosThe book addresses the issue of interdisciplinary understanding of collaboration on the topic of social network studies. Researchers and practitioners from various disciplines including sociology, computer science, socio-psychology, public health, complex systems, and management science have worked largely independently, each with quite different principles, terminologies, theories. and methodologies. The book aims to fill the gap among these disciplines with a number of the latest interdisciplinary collaboration studies.
Social Network Analysis and Law Enforcement: Applications for Intelligence Analysis (Crime Prevention and Security Management)
by Morgan BurcherThis book examines the use of social network analysis (SNA) in operational environments from the perspective of those who actually apply it. A rapidly growing body of literature suggests that SNA can reveal significant insights into the overall structure of criminal networks as well as the position of critical actors within such groups. This book draws on the existing SNA and intelligence literature, as well as qualitative interviews with crime intelligence analysts from two Australian state law enforcement agencies to understand its use by law enforcement agencies and the extent to which it can be used in practice. It includes a discussion of the challenges that analysts face when attempting to apply various network analysis techniques to criminal networks. Overall, it advances SNA as an investigative tool, and provides a significant contribution to the field that will be of interest to both researchers and practitioners interested in social network analysis, intelligence analysis and law enforcement.
Social Network Analysis - Community Detection and Evolution
by Rokia Missaoui Idrissa SarrThis book is devoted to recent progress in social network analysis with a high focus on community detection and evolution. The eleven chapters cover the identification of cohesive groups, core components and key players either in static or dynamic networks of different kinds and levels of heterogeneity. Other important topics in social network analysis such as influential detection and maximization, information propagation, user behavior analysis, as well as network modeling and visualization are also presented. Many studies are validated through real social networks such as Twitter. This edited work will appeal to researchers, practitioners and students interested in the latest developments of social network analysis.
Social Network Analysis for Startups: Finding connections on the social web
by Alexander Kouznetsov Maksim TsvetovatDoes your startup rely on social network analysis? This concise guide provides a statistical framework to help you identify social processes hidden among the tons of data now available. Social network analysis (SNA) is a discipline that predates Facebook and Twitter by 30 years. Through expert SNA researchers, you'll learn concepts and techniques for recognizing patterns in social media, political groups, companies, cultural trends, and interpersonal networks. You'll also learn how to use Python and other open source tools--such as NetworkX, NumPy, and Matplotlib--to gather, analyze, and visualize social data. This book is the perfect marriage between social network theory and practice, and a valuable source of insight and ideas. Discover how internal social networks affect a company's ability to perform Follow terrorists and revolutionaries through the 1998 Khobar Towers bombing, the 9/11 attacks, and the Egyptian uprising Learn how a single special-interest group can control the outcome of a national election Examine relationships between companies through investment networks and shared boards of directors Delve into the anatomy of cultural fads and trends--offline phenomena often mediated by Twitter and Facebook
Social Network Analysis in Action: Basic Methods and Applications (Lecture Notes in Social Networks)
by Song YangThis book offers a balanced view between a basic introduction of Social Network Analysis (SNA) in its methods and application, and advanced topics of data mining techniques and the subsequent SNA analyses. The book stands out as uniquely important contribution to the SNA field because it moves beyond the stage of basic SNA methods. It describes data mining techniques, introducing an online discourse collection platform, ICAS, which is developed by an interdisciplinary team involving Sociologists and Computer Engineer teams with supports of NSF funds.Targeted audiences of this book are students and scholars interested in using SNA techniques to advance their analytics of their respective research areas. This book provides particular utilities to students at the beginner stage of learning SNA basics, and those in their intermediary careers looking to advance their knowledges of what SNA has to offer. The unique features of this book lie in its descriptions of data mining techniques, data processing, and data analytics. The discussions of an online discourse network platform and data processing capabilities present tremendous benefits to those who aspire to mine the massive data of online social networking.
Social Network Based Big Data Analysis and Applications (Lecture Notes In Social Networks Ser.)
by Min-Yuh Day Suheil Khoury Jalal Kawash Mehmet KayaThis book is a timely collection of chapters that present the state of the art within the analysis and application of big data. Working within the broader context of big data, this text focuses on the hot topics of social network modelling and analysis such as online dating recommendations, hiring practices, and subscription-type prediction in mobile phone services. Manuscripts are expanded versions of the best papers presented at the IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining (ASONAM’2016), which was held in August 2016. The papers were among the best featured at the meeting and were then improved and extended substantially. Social Network Based Big Data Analysis and Applications will appeal to students and researchers in the field.
Social Network-Based Recommender Systems
by Daniel SchallThis book introduces novel techniques and algorithms necessary to support the formation of social networks. Concepts such as link prediction, graph patterns, recommendation systems based on user reputation, strategic partner selection, collaborative systems and network formation based on 'social brokers' are presented. Chapters cover a wide range of models and algorithms, including graph models and a personalized PageRank model. Extensive experiments and scenarios using real world datasets from GitHub, Facebook, Twitter, Google Plus and the European Union ICT research collaborations serve to enhance reader understanding of the material with clear applications. Each chapter concludes with an analysis and detailed summary. Social Network-Based Recommender Systems is designed as a reference for professionals and researchers working in social network analysis and companies working on recommender systems. Advanced-level students studying computer science, statistics or mathematics will also find this books useful as a secondary text.
The Social Network Business Plan
by David SilverAll of us know that users of the Web do not read advertisements on the websites we visit, yet the online communities are emerging as the next great media rely solely on this method to produce revenue. In The Social Network Business Plan, social network expert, David Silver presents and explains 18 cutting-edge methods to create revenue for social network websites--none of which are advertising. He also predicts the demise of seemingly successful online communities such as MySpace and Facebook that rely on advertising as non-sustainable modalities. Silver describes and explains that in the future new products and services will be introduced, talked about, rated, reviewed and recommended - or killed - by online communities. One example of the 18 new revenue channels that online communities are adopting is the sale to vendors of anonymized conversations of the community members concerning those vendors' products or services. Another example is online communities who partner with the internet providers to receive payment when a particular online community's information is downloaded usinf that providers service. The other sixteen revenue channels are equally head-turning!Silver is the only angel investor, operating down where the rubber meets the road, who is investing in online communities in their infancy, and writing about which ones will win and which ones will fail.
Social Networking and Education
by Tomayess Issa Pedro Isaias Piet KommersThe present work is intended to assist academics, researchers and proponents of online learning and teaching. Academics will be able to share the findings presented in this book, and the Social Networking and Education Model (SNEM), with their students (i. e. Masters and PhD). It is envisaged that this book will assist researchers and anyone interested in online learning to understand the opportunities and risks associated with the use of Social Networking in the education sector, and assist them to implement SN by means of the new SNEM model. The reader will benefit from our examinations of the risks and opportunities associated with the use of Social Networking in the education sector in various regions around the world: Asia-Pacific, Europe, Mediterranean, America, Middle East and the Caribbean. In addition, a Social Networking and Education Model (SNEM) will be developed to promote and implement Social Networking in the education sector.
Social Networking for Language Education
by Marie-Noëlle Lamy Katerina ZourouSocial networking is now one of the ways in which anyone can set out to learn or improve their language skills. This collection brings together different sets of learning experiences and shows that success depends on the wider environment of the learner, the kind of activity the learner engages in and the type of learning priorities he or she has.
Social Networking for the Older and Wiser: Connect with Family and Friends, Old and New (The\third Age Trust (u3a)/older And Wiser Ser.)
by Sean McManusSocial networks enable anyone with a computer and Internet connection to stay in touch with friends and family across the globe, and rediscover old acquaintances. Social Networking for the Older and Wiser starts with the basics of social networks, before moving onto intermediate topics, all whilst highlighting ways to protect your privacy and keep your details secure. The book is packed with step-by-step instructions on how to use Facebook, Twitter, Friends Reunited, Saga Zone, and other social networks to: Create an account on your chosen social network Reconnect and stay-in-touch with old friends Find others who share your interests and hobbies Share messages and photos Create your own social groups and clubs online So what are you waiting for? Join in on the social networking phenomenon that is sweeping the globe!
Social Networking in Recruitment
by Amanda BeltonBecome a professional social networking expert and give your organization a cost-effective advantage in the hiring market. Social networks have opened up whole new channels of communication between prospective employees and employers. They provide perfect opportunities to build a strong relationship with potential employees that ensures investment in recruitment is targeted towards a successful, cost effective hire. Social networks also allow an organization to build a strong employer brand that reaches the digital natives of the world, enabling the recruiter to achieve a competitive advantage. Author Bio: Amanda Belton is an IT manager specializing in agile and lean software development. In this instructional guide, Amanda will walk you through the practical steps to building a tailored approach to social networking, making the most of the resources already available within your organization.
Social Networks: Modelling and Analysis (Advanced Research in Reliability and System Assurance Engineering)
by Niyati Aggrawal Adarsh AnandThe goal of this book is to provide a reference for applications of mathematical modelling in social media and related network analysis and offer a theoretically sound background with adequate suggestions for better decision-making. Social Networks: Modelling and Analysis provides the essential knowledge of network analysis applicable to real-world data, with examples from today's most popular social networks such as Facebook, Twitter, Instagram, YouTube, etc. The book provides basic notation and terminology used in social media and its network science. It covers the analysis of statistics for social network analysis such as degree distribution, centrality, clustering coefficient, diameter, and path length. The ranking of the pages using rank algorithms such as Page Rank and HITS are also discussed. Written as a reference this book is for engineering and management students, research scientists, as well as academicians involved in complex networks, mathematical sciences, and marketing research.