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Search Engine Optimization (SEO) Secrets
by Danny Dover Erik DaffornTips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants. You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire. Coverage includes: Understanding Search Engine Optimization Relearning How You See the Web Picking the Right SEO Tools Finding SEO Problems Solving SEO Problems SEO Best Practices The SEO Consulting Process Comprehensive Site Audit (Informational Website) Comprehensive Site Audit (E-Commerce Website) Understanding the SEO Industry Search Engine Verticals Optimizing for Alternative Search Engines Setting Up a Testing Platform SEO Resources Attending SEO Conferences
Search Engine Optimization Bible
by Jerri L. LedfordDetailed, practical guide to increasing your Web traffic through better search results Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site's search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web-friendly, write SEO tags for maximum exposure, and more. Search Engine Optimization (SEO) is hot; the online advertising market is expected to grow at 34% CAGR between 2005 and 2010, and nine out of ten companies are estimated to be implementing SEO strategies Find out how to get listed in the major search engines, directories, and indexes, and learn strategies for planning and implementing a successful SEO campaign Take advantage of the case studies of readers who implemented the SEO techniques outlined in the first edition of this book and significantly improved search rankings Discover how to target and reach the customers you really want; optimize your site specifically for Google, MSN, or Yahoo!; demystify the role of links and linking in search; implement social media and mobile search optimization; and analyze your SEO efforts to see what works If you want to make SEO work for you, the new edition of this practical book is what you need to succeed.
Search Engine Optimization For Dummies
by Peter KentIncrease your online ranking with this beginner guide to SEO!Search engine optimization (SEO) is an integral part of getting a site to rank high in the various search engines in order to attract potential customers. With this new edition of a bestseller, you?ll learn the ins and outs and best practices of successful SEO in order to make your website content more search-engine friendly so that it ranks higher among search engines and draws high-volume traffic.Covers search engine basics to help you get started Introduces new coverage on content marketing and reuse, new tracking tools, platform management, and reputation managementDetails ways to build search-engine friendly sites, register your site with directories and indexes, and use analysis tools to track resultsExplains how to use link popularity in order to boost rankingsZeroes in on advertising your site by using pay-per-click optionsSearch Engine Optimization For Dummies, 5th Edition is the fun and friendly place to start learning how to move your site to the top of the rankings.
Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing
by Subhankar DasSearch Engine Optimization and Marketing: A Recipe for Success in Digital Marketing analyzes the web traffic for online promotion that includes search engine optimization and search engine marketing. After careful analysis of the nuances of the semantic web, of search engine optimization (SEO), and its practical set up, readers can put their best foot forward for SEO setup, link-building for SERP establishment, various methods with requisite algorithms, and programming codes with process inferences. The book offers comprehensive coverage of essential topics, including: • The concept of SEM and SEO • The mechanism of crawler program concepts of keywords • Keyword generation tools • Page ranking mechanism and indexing • Concepts of title, meta, alt tags • Concepts of PPC/PPM/CTR • SEO/SEM strategies • Anchor text and setting up • Query-based search While other books are focused on the traditional explanation of digital marketing, theoretical features of SEO and SEM for keyword set up with link-building, this book focuses on the practical applications of the above-mentioned concepts for effective SERP generation. Another unique aspect of this book is its abundance of handy workarounds to set up the techniques for SEO, a topic too often neglected by other works in the field. This book is an invaluable resource for social media analytics researchers and digital marketing students.
Search Engine Optimization for Flash: Best practices for using Flash on the web
by Todd PerkinsSome people believe that because search engines can't index all of the content in SWF files, Flash-based websites and Rich Internet Applications don't show up in web searches. This breakthrough book dispels that myth by demonstrating precisely what you can do to make your site fully searchable no matter how much Flash it contains. You'll learn best practices for using HTML, CSS, and JavaScript to build sites with Flash that will stand tall in search rankings.Search Engine Optimization for Flash shows you how search engines work, what constitutes a search-engine-optimized (SEO) site, and what to watch out for in the way of SEO pitfalls. With this concise book, you will: Know what content is searchable, and why metadata, keywords, and links are so important Learn how to place HTML content in your Flash applications Create an SEO website by connecting Flash to JavaScript and CSS Work effectively with SWFObject by understanding its capabilities and limitations Discover the advantages of using the Adobe Flex framework for SEO The first and most authoritative book on how to optimize Flash content for search engines, Search Engine Optimization for Flash is an invaluable resource if you develop with Flash and want to be sure your audience can easily find your site.
Search Foundations: Toward a Science of Technology-Mediated Experience (History and Foundations of Information Science)
by Sachi Arafat Elham AshooriA call to redirect the intellectual focus of information retrieval and science (IR&S) toward the phenomenon of technology-mediated experience.In this book, Sachi Arafat and Elham Ashoori issue a call to reorient the intellectual focus of information retrieval and science (IR&S) away from search and related processes toward the more general phenomenon of technology-mediated experience. Technology-mediated experience accounts for an increasing proportion of human lived experience; the phenomenon of mediation gets at the heart of the human-machine relationship. Framing IR&S more broadly in this way generalizes its problems and perspectives, dovetailing them with those shared across disciplines dealing with socio-technical phenomena. This reorientation of IR&S requires imagining it as a new kind of science: a science of technology-mediated experience (STME). Arafat and Ashoori not only offer detailed analysis of the foundational concepts underlying IR&S and other technical disciplines but also boldly call for a radical, systematic appropriation of the sciences and humanities to create a better understanding of the human-technology relationship.Arafat and Ashoori discuss the notion of progress in IR&S and consider ideas of progress from the history and philosophy of science. They argue that progress in IR&S requires explicit linking between technical and nontechnical aspects of discourse. They develop a network of basic questions and present a discursive framework for addressing these questions. With this book, Arafat and Ashoori provide both a manifesto for the reimagining of their field and the foundations on which a reframed IR&S would rest.
Search Marketing Strategies
by James ColbornSearch Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition.
Search Marketing: A Strategic Approach to SEO and SEM
by Kelly CutlerIncrease the power of your marketing budget and enhance customer reach with fundamental search marketing efforts, SEO and SEM. This comprehensive guide delves into the dynamic world of both paid and organic search marketing strategies, providing an in-depth understanding of the tactics and techniques that drive successful online visibility and business growth. As the digital marketing landscape continues to evolve, this work gets more technical, time-consuming and costly. Discover how to approach both paid and organic search marketing like a digital strategist by reading this book from digital marketing expert and educator, Kelly Cutler. Search Marketing offers insights into high-level fundamentals and advanced applications. Designed to help marketers and businesses leaders get more from this essential digital marketing tactic, the book dives into what marketers can do today to help their companies take a more controlled, intentional, and strategic approach to SEO and SEM. The book delivers techniques for increasing visibility, driving qualified traffic, measuring the success and functionality of SEO, SEM campaigns and advanced methods for campaign optimization. Readers will walk away knowing how to take a more informed approach to the business they bring from sites like Google and Bing, while gaining the insight necessary to effectively oversee search marketing at a strategic level.
Search Methodologies
by Edmund K. Burke Graham KendallThe first edition of Search Methodologies: Introductory Tutorials in Optimization and Decision Support Techniques was originally put together to offer a basic introduction to the various search and optimization techniques that students might need to use during their research, and this new edition continues this tradition. Search Methodologies has been expanded and brought completely up to date, including new chapters covering scatter search, GRASP, and very large neighborhood search. The chapter authors are drawn from across Computer Science and Operations Research and include some of the world's leading authorities in their field. The book provides useful guidelines for implementing the methods and frameworks described and offers valuable tutorials to students and researchers in the field. "As I embarked on the pleasant journey of reading through the chapters of this book, I became convinced that this is one of the best sources of introductory material on the search methodologies topic to be found. The book's subtitle, "Introductory Tutorials in Optimization and Decision Support Techniques", aptly describes its aim, and the editors and contributors to this volume have achieved this aim with remarkable success. The chapters in this book are exemplary in giving useful guidelines for implementing the methods and frameworks described. " Fred Glover, Leeds School of Business, University of Colorado Boulder, USA "[The book] aims to present a series of well written tutorials by the leading experts in their fields. Moreover, it does this by covering practically the whole possible range of topics in the discipline. It enables students and practitioners to study and appreciate the beauty and the power of some of the computational search techniques that are able to effectively navigate through search spaces that are sometimes inconceivably large. I am convinced that this second edition will build on the success of the first edition and that it will prove to be just as popular. " Jacek Blazewicz, Institute of Computing Science, Poznan University of Technology and Institute of Bioorganic Chemistry, Polish Academy of Sciences
Search Patterns: Design for Discovery
by Peter Morville Jeffery CallenderWhat people are saying about Search Patterns"Search Patterns is a delight to read -- very thoughtful and thought provoking. It's the most comprehensive survey of designing effective search experiences I've seen." --Irene Au, Director of User Experience, Google"I love this book! Thanks to Peter and Jeffery, I now know that search (yes, boring old yucky who cares search) is one of the coolest ways around of looking at the world." --Dan Roam, author, The Back of the Napkin (Portfolio Hardcover)"Search Patterns is a playful guide to the practical concerns of search interface design. It contains a bonanza of screenshots and illustrations that capture the best of today's design practices and presents a fresh perspective on the broader role of search and discovery." --Marti Hearst, Professor, UC Berkeley and author, Search User Interfaces (Cambridge University Press)"It's not often I come across a book that asks profound questions about a fundamental human activity, and then proceeds to answer those questions with practical observations and suggestions. Search Patterns is an expedition into the heart of the web and human cognition, and for me it was a delightful journey that delivered scores of insights." --Dave Gray, Founder and Chairman, XPLANE"Search is swiftly transforming everything we know, yet people don't understand how mavens design search: by stacking breadcrumbs, scenting widgets, and keeping eyeballs on the engine. I urge you to put your eyeballs on this unique and important book." --Bruce Sterling, Writer, Futurist, and Co-Founder, The Electronic Frontier Foundation"As one who searches a lot (and often ends up frustrated), Search Patterns is a revelation." --Nigel Holmes, Designer, Theorist, and Principal, Explanation Graphics"Search Patterns is a fabulous must-have book! Inside, you'll learn the whys and wheres of practically every modern search design trick and technique." --Jared Spool, CEO and Founder, User Interface EngineeringSearch is among the most disruptive innovations of our time. It influences what we buy and where we go. It shapes how we learn and what we believe. In this provocative and inspiring book, you'll explore design patterns that apply across the categories of web, ecommerce, enterprise, desktop, mobile, social, and real-time search and discovery. Filled with colorful illustrations and examples, Search Patterns brings modern information retrieval to life, covering such diverse topics as relevance, faceted navigation, multi-touch, personalization, visualization, multi-sensory search, and augmented reality.By drawing on their own experience-as well as best practices and evidence-based research-the authors not only offer a practical guide to help you build effective search applications, they also challenge you to imagine the future of discovery. You'll find Search Patterns intriguing and invaluable, whether you're a web practitioner, mobile designer, search entrepreneur, or just interested in the topic.Discover a pattern language for search that embraces user psychology and behavior, information architecture, interaction design, and emerging technologyBoost enterprise efficiency and e-commerce salesEnable mobile users to achieve goals, complete tasks, and find what they needDrive design innovation for search interfaces and applications
Search Techniques in Intelligent Classification Systems
by Andrey V. SavchenkoA unified methodology for categorizing various complexobjects is presented in this book. Through probability theory, novelasymptotically minimax criteria suitable for practical applications in imagingand data analysis are examined including the special cases such as theJensen-Shannon divergence and the probabilistic neural network. An optimalapproximate nearest neighbor search algorithm, which allows fasterclassification of databases is featured. Rough set theory, sequential analysisand granular computing are used to improve performance of the hierarchicalclassifiers. Practical examples in face identification (including deep neuralnetworks), isolated commands recognition in voice control system andclassification of visemes captured by the Kinect depth camera are included. This approach creates fast and accurate search procedures by using exactprobability densities of applied dissimilarity measures. Thisbook can be used as a guide for independent study and as supplementary materialfor a technically oriented graduate course in intelligent systems and datamining. Students and researchers interested in the theoretical and practicalaspects of intelligent classification systems will find answers to: - Why conventional implementation of the naive Bayesianapproach does not work well in image classification? - How to deal with insufficient performance of hierarchicalclassification systems? - Is it possible to prevent an exhaustive search of thenearest neighbor in a database?
Search Theory
by V. S. Subrahmanian Leszek Gąsieniec Steve Alpern Roy Lindelauf Robbert FokkinkSearch games and rendezvous problems have received growing attention in computer science within the past few years. Rendezvous problems emerge naturally, for instance, to optimize performance and convergence of mobile robots. This gives a new algorithmic point of view to the theory. Furthermore, modern topics such as the spreading of gossip or disease in social networks have lead to new challenging problems in search and rendezvous. Search Theory: A Game Theoretic Perspective introduces the first integrated approach to Search and Rendezvous from the perspectives of biologists, computer scientists and mathematicians. This contributed volume covers a wide range of topics including rendezvous problems and solutions, rendezvous on graphs, search games on biology, mobility in governed social networks, search and security, and more. Most chapters also include case studies or a survey, in addition to a chapter on the future direction of Search and Rendezvous research. This book targets researchers and practitioners working in computer science, mathematics and biology as a reference book. Advanced level students focused on these fields will also find this book valuable as a secondary text book or reference.
Search User Interfaces
by Marti A. HearstThe truly world-wide reach of the Web has brought with it a new realisation of the enormous importance of usability and user interface design. In the last ten years, much has become understood about what works in search interfaces from a usability perspective, and what does not. Researchers and practitioners have developed a wide range of innovative interface ideas, but only the most broadly acceptable make their way into major web search engines. This book summarizes these developments, presenting the state of the art of search interface design, both in academic research and in deployment in commercial systems. Many books describe the algorithms behind search engines and information retrieval systems, but the unique focus of this book is specifically on the user interface. It will be welcomed by industry professionals who design systems that use search interfaces as well as graduate students and academic researchers who investigate information systems.
Search for Exotic Higgs Boson Decays to Merged Diphotons: A Novel CMS Analysis Using End-to-End Deep Learning (Springer Theses)
by Michael AndrewsThis book describes the first application at CMS of deep learning algorithms trained directly on low-level, “raw” detector data, or so-called end-to-end physics reconstruction. Growing interest in searches for exotic new physics in the CMS collaboration at the Large Hadron Collider at CERN has highlighted the need for a new generation of particle reconstruction algorithms. For many exotic physics searches, sensitivity is constrained not by the ability to extract information from particle-level data but by inefficiencies in the reconstruction of the particle-level quantities themselves. The technique achieves a breakthrough in the reconstruction of highly merged photon pairs that are completely unresolved in the CMS detector. This newfound ability is used to perform the first direct search for exotic Higgs boson decays to a pair of hypothetical light scalar particles H→aa, each subsequently decaying to a pair of highly merged photons a→yy, an analysis once thought impossible to perform. The book concludes with an outlook on potential new exotic searches made accessible by this new reconstruction paradigm.
Search for Invisible Decays of the Higgs Boson Produced via Vector Boson Fusion at the LHC with CMS Run 2 data (Springer Theses)
by Alp AkpinarThis thesis reports the latest measurements on one of the leading dark matter searches conducted by the Compact Muon Solenoid (CMS) experiment at CERN, leading to some of the most stringent constraints on hypothesized interactions between the Higgs boson and dark matter. The thesis also includes further research about the future outlook of the experiment, including exploratory research on the adaptation of deep learning models in future dark matter analyses to improve analysis sensitivity, and the design of a new type of data processing hardware to be used in the next phase of the CMS experiment.
Search for tt̄H Production in the H → bb̅ Decay Channel: Using Deep Learning Techniques with the CMS Experiment (Springer Theses)
by Marcel RiegerIn 1964, a mechanism explaining the origin of particle masses was proposed by Robert Brout, François Englert, and Peter W. Higgs. 48 years later, in 2012, the so-called Higgs boson was discovered in proton-proton collisions recorded by experiments at the LHC. Since then, its ability to interact with quarks remained experimentally unconfirmed. This book presents a search for Higgs bosons produced in association with top quarks tt̄H in data recorded with the CMS detector in 2016. It focuses on Higgs boson decays into bottom quarks H → bb̅ and top quark pair decays involving at least one lepton. In this analysis, a multiclass classification approach using deep learning techniques was applied for the first time. In light of the dominant background contribution from tt̄ production, the developed method proved to achieve superior sensitivity with respect to existing techniques. In combination with searches in different decay channels, the presented work contributed to the first observations of tt̄H production and H → bb̅ decays.
Search-Based Software Engineering
by Márcio Barros Yvan LabicheThis book constitutes the refereed proceedings of the 7th International Symposium on Search-Based Software Engineering, SSBSE 2015, held in Bergamo, Italy, in September 2015. The 12 revised full papers presented together with 2 invited talks, 4 short papers, 2 papers of the graduate track, and 13 challenge track papers were carefully reviewed and selected from 51 submissions. Search Based Software Engineering (SBSE) studies the application of meta-heuristic optimization techniques to various software engineering problems, ranging from requirements engineering to software testing and maintenance.
Search-Based Software Engineering: 10th International Symposium, SSBSE 2018, Montpellier, France, September 8-9, 2018, Proceedings (Lecture Notes in Computer Science #11036)
by Thelma Elita Colanzi Phil McMinnThis book constitutes the refereed proceedings of the 10th International Symposium on Search-Based Software Engineering, SSBSE 2018, held in Montpellier, France, in September 2018. The 12 full papers and 7 short papers presented together with 3 keynotes, 2 tutorials, and 1 anniversary paper were carefully reviewed and selected from 21 submissions. SSBSE welcomes not only applications from throughout the software engineering lifecycle but also a broad range of search methods ranging from exact Operational Research techniques to nature-inspired algorithms and simulated annealing.Chapter "Deploying Search Based Software Engineering with Sapienz at Facebook" is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Search-Based Software Engineering: 11th International Symposium, SSBSE 2019, Tallinn, Estonia, August 31 – September 1, 2019, Proceedings (Lecture Notes in Computer Science #11664)
by Shiva Nejati Gregory GayThis book constitutes the refereed proceedings of the 11th International Symposium on Search-Based Software Engineering, SSBSE 2019, held in Tallinn, Estonia, in August/September 2019. The 9 research papers and 3 short papers presented together with 1 keynote and 1 challenge paper were carefully reviewed and selected from 28 submissions. SSBSE is a research area focused on the formulation of software engineering problems as search problems, and the subsequent use of complex heuristic techniques to attain optimal solutions to such problems. A wealth of engineering challenges - from test generation, to design refactoring, to process organization - can be solved efficiently through the application of automated optimization techniques. SBSE is a growing field - sitting at the crossroads between AI, machine learning, and software engineering - and SBSE techniques have begun to attain human-competitive results.
Search-Based Software Engineering: 12th International Symposium, SSBSE 2020, Bari, Italy, October 7–8, 2020, Proceedings (Lecture Notes in Computer Science #12420)
by Aldeida Aleti Annibale PanichellaThis book constitutes the refereed proceedings of the 12th International Symposium on Search-Based Software Engineering, SSBSE 2020, held in Bari, Italy, in October 2020. The 13 research papers and 5 short papers presented together with 1 keynote were carefully reviewed and selected from 34 submissions. SBSE is a research area focused on the formulation of software engineering problems as search problems, and the subsequent use of complex heuristic techniques to attain optimal solutions to such problems. A wealth of engineering challenges - from test generation, to design refactoring, to process organization - can be solved efficiently through the application of automated optimization techniques. SBSE is a growing field - sitting at the crossroads between AI, machine learning, and software engineering - and SBSE techniques have begun to attain human-competitive results. Due to the Corona pandemic SSBSE 2020 was held as a virtual event.
Search-Based Software Engineering: 13th International Symposium, SSBSE 2021, Bari, Italy, October 11–12, 2021, Proceedings (Lecture Notes in Computer Science #12914)
by Una-May O’Reilly Xavier DevroeyThis book constitutes the proceedings of the 13th International Symposium on Search-Based Software Engineering, SSBSE 2021, which was held in Bari, Italy, during October 11-12, 2021. The 9 full and 2 short papers included in this volume were carefully reviewed and selected from 19 submissions. The papers deal with novel ideas and applications of search-based software engineering, focusing on engineering challenges and the application of automated approaches and optimization techniques from AI and machine learning research.
Search-Based Software Engineering: 14th International Symposium, SSBSE 2022, Singapore, November 17–18, 2022, Proceedings (Lecture Notes in Computer Science #13711)
by Mike Papadakis Silvia Regina VergilioThis book constitutes the proceedings of the 14th International Symposium on Search-Based Software Engineering, SSBSE 2022, which was held in Singapore, in November 2022.The 6 regular papers, the NIER and RENE tracks as well as the Challenge Track that were included in this volume were carefully reviewed and selected from 15 submissions. The papers deal with novel ideas and applications of search-based software engineering, focusing on engineering challenges and the application of automated approaches and optimization techniques from AI and machine learning research.
Search-Based Software Engineering: 15th International Symposium, SSBSE 2023, San Francisco, CA, USA, December 8, 2023, Proceedings (Lecture Notes in Computer Science #14415)
by Tao Yue Paolo Arcaini Erik M. FredericksThis book constitutes the refereed proceedings of the 15th International Symposium on Search-Based Software Engineering, SSBSE 2023, which took place in San Francisco, CA, USA, during December 8, 2023.The 7 full and 7 short papers included in this book were carefully reviewed and selected from 23 submissions. They focus on formulating various optimization problems in software engineering as search problems, addressing them with search techniques, intending to automate complex software engineering tasks.
Search-Based Software Engineering: 16th International Symposium, SSBSE 2024, Porto de Galinhas, Brazil, July 15, 2024, Proceedings (Lecture Notes in Computer Science #14767)
by Foutse Khomh Gunel JahangirovaThis book constitutes the refereed proceedings of the 16th International Symposium on Search-Based Software Engineering, SSBSE 2024, held in Porto de Galinhas, Brazil, during July 2024. The 8 papers included in these proceedings were carefully reviewed and selected from 19 submissions. The papers deal with various aspects and applications of search-based software engineering, focusing on engineering challenges and the application of automated approaches and optimization techniques from AI and machine learning research.
Search: How the Data Explosion Makes Us Smarter
by Stefan WeitzSearch is as old as language. There has always been a need for one to find something in the jumble of human creation. The first web was nothing more than passing verbal histories down the generations so others could find and remember how not to get eaten; the first search used the power of written language to build simple indexes in printed books, leading to the Dewey Decimal system and reverse indices in more modern times. Then digital happened. Besides having profound societal impacts, it also made the act of searching almost impossibly complex for both engines and searchers. Information isn't just words; it is pictures, videos, thoughts tagged with geocode data, routes, physical world data, and, increasingly, the machines themselves reporting their condition and listening to others. Search: How the Data Explosion Makes Us Smarter holds up a mirror to our time to see if search can keep up. Author Stefan Weitz, Director of Search for Bing (Microsoft), explores the idea of access to help readers understand how we are inventing new ways to access data through devices in more places and with more capabilities. We are at the cusp of imbuing our generation with superpowers, but only if we fundamentally rethink what search is, how people can use it, and what we should demand of it.