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Singular Spectrum Analysis with R (Use R!)
by Anatoly Zhigljavsky Nina Golyandina Anton KorobeynikovThis comprehensive and richly illustrated volume provides up-to-date material on Singular Spectrum Analysis (SSA). SSA is a well-known methodology for the analysis and forecasting of time series. Since quite recently, SSA is also being used to analyze digital images and other objects that are not necessarily of planar or rectangular form and may contain gaps. SSA is multi-purpose and naturally combines both model-free and parametric techniques, which makes it a very special and attractive methodology for solving a wide range of problems arising in diverse areas, most notably those associated with time series and digital images. An effective, comfortable and accessible implementation of SSA is provided by the R-package Rssa, which is available from CRAN and reviewed in this book. Written by prominent statisticians who have extensive experience with SSA, the book (a) presents the up-to-date SSA methodology, including multidimensional extensions, in language accessible to a large circle of users, (b) combines different versions of SSA into a single tool, (c) shows the diverse tasks that SSA can be used for, (d) formally describes the main SSA methods and algorithms, and (e) provides tutorials on the Rssa package and the use of SSA. The book offers a valuable resource for a very wide readership, including professional statisticians, specialists in signal and image processing, as well as specialists in numerous applied disciplines interested in using statistical methods for time series analysis, forecasting, signal and image processing. The book is written on a level accessible to a broad audience and includes a wealth of examples; hence it can also be used as a textbook for undergraduate and postgraduate courses on time series analysis and signal processing.
Singularity Hypotheses
by James H Moor Amnon H. Eden Johnny H Soraker Eric SteinhartSingularity Hypotheses: A Scientific and Philosophical Assessment offers authoritative, jargon-free essays and critical commentaries on accelerating technological progress and the notion of technological singularity. It focuses on conjectures about the intelligence explosion, transhumanism, and whole brain emulation. Recent years have seen a plethora of forecasts about the profound, disruptive impact that is likely to result from further progress in these areas. Many commentators however doubt the scientific rigor of these forecasts, rejecting them as speculative and unfounded. We therefore invited prominent computer scientists, physicists, philosophers, biologists, economists and other thinkers to assess the singularity hypotheses. Their contributions go beyond speculation, providing deep insights into the main issues and a balanced picture of the debate.
Siri & Me: A Modern Love Story
by David MilgrimDave's never met anyone like Siri. She's helpful, smart, and easier to talk to than any girl he's ever known. She really gets him...Siri & Me is a love story for our times. A must read for all of us in a codependent relationship with our gadgets. An instant classic in a world of instant everything.
Siri For Dummies
by Marc SaltzmanFind out what Siri's got up her sleeve with this fun and friendly guide!Who couldn't use a little extra help these days? Answers, information, reminders, and all sorts of additional help are only a verbal query away with Siri, the artificial intelligence personal assistant. Siri made her debut with the iPhone 4 and is now updated for iOS 6 as well as the third-generation iPad and she is ready to assist! This easy-to-understand guide walks you through the vast array of capabilities that Siri boasts, from creating texts and e-mails from dictation to getting directions to finding a restaurant in the area. You'll discover how to check the weather, get sports scores and schedules, look up a movie review, get Facebook and Twitter updates, make dinner reservations, and much more. Explains how to finesse the perfectly worded questions for Siri in order to get the most helpful and accurate answersDetails how to have Siri make phone calls for you, look up information in a dictionary or on the web, or get musicWalks you through using Siri to get stock quotes or enter numbers into a calculator and get an answerShows you how to use Siri to set reminders and alarms, take notes, get turn-by-turn driving directions, and moreJust like Siri, the straightforward-but-fun Siri For Dummies is here to help you!
Sistema de Cine en Casa: Cómo Construir y Configurar el Último Sistema de Cine en Casa
by John JohnsonSistema de Cine en Casa: Cómo Construir y Configurar el Último Sistema de Cine en Casa por John Johnson Cómo construir y configurar el sistema de cine en casa definitivo Sistema de cine en casa: cómo construir y configurar el sistema de cine en casa definitivo ¿Está buscando configurar y diseñar un sistema de cine en casa? Si respondió que sí, entonces esta guía es para usted. Esta guía le llevará paso a paso, sobre cómo crear el sistema de cine en casa definitivo. - Seleccionando la pantalla correcta. - Los altavoces. - Electrónica. - Componentes. - Habitaciones, acústica y diseño. - Sistemas de control remoto. + Y MUCHO MÁS! Si quieres configurar el sistema de cine en casa definitivo, esta guía es para ti. --> Desplácese a la parte superior de la página y haga clic en añadir al carrito para comprar instantáneamente Descargo de responsabilidad: Este autor y/o propietario(s) de los derechos no hace ninguna reclamación, promesa o garantía en relación con la exactitud, integridad o adecuación del contenido de este libro, y expresamente renuncia a la responsabilidad por errores y omisiones en el contenido del mismo. Este producto es sólo para uso de referencia. Por favor, consulte a un profesional antes de tomar medidas sobre cualquiera de los contenidos que se encuentran dentro.
Sistema de Home Theater: Como Projetar e Instalar um Sistema Completo de Home Theater
by John JohnsonVocê deseja projetar e instalar um sistema de home theater? Se você respondeu sim, este guia é para você Este guia o guiará passo a passo sobre como criar o melhor sistema de home theater - Escolhendo a tela certa. - Caixas de som. - Eletrônicos. - Salas, acústica e design. - Sistemas de controle remoto + MUITO MAIS! Se você deseja projetar e instalar o melhor sistema de home theater, este guia é para você. ->Role até o topo da página e clique em adicionar ao carrinho para comprar instantaneamente
Sistrsic92 (Meg)
by Cheryl DellasegaMeg blogs about her perfect big sister, who has a big problem with food. As she tries to attract a boyfriend and deal with her beautiful but troubled half-sister, artistically talented high school sophomore Meg records her thoughts and feelings in a blog--accessible only to her three closest friends.
Site Automation: Automated/Robotic On-Site Factories (Cambridge handbooks in construction robotics vol. )
by Thomas Bock Thomas LinnerThe Cambridge Handbooks on Construction Robotics series focuses on the implementation of automation and robot technology to renew the construction industry and to arrest its declining productivity. The series is intended to give professionals, researchers, lecturers, and students basic conceptual and technical skills and implementation strategies to manage, research, or teach the implementation of advanced automation and robot-technology-based processes and technologies in construction. Currently, the implementation of modern developments in product structures (modularity and design for manufacturing), organizational strategies (just in time, just in sequence, and pulling production) and informational aspects (compute-aided design/manufacturing or computer-integrated manufacturing) are lagging because of the lack of modern integrated machine technology in construction. The Cambridge Handbooks on Construction Robotics books discuss progress in robot systems theory and demonstrate their integration using real systematic applications and projections for off-site as well as on-site building production. Logistics, Site Automation, and Robotics extends the new technology of robotics in building-component manufacturing and construction introduced in earlier volumes to on-site structured environments and on-site automated factories. This volume explores 30 different worldwide systems within a careful analytical framework in which the best conceptual features are extracted in order to help professionals and researchers develop new applications. The analytical approach splits the systems studies into a technical portion and a portion that focuses on parameters related to productivity, efficiency, and economic performance. A benefit of automated on-site factories is the integration of several stand-alone, single-task construction robots into structured on-site environments with networked machine systems to show improvements in on-site organization, integration, and material flow. Focuses on machine technology. A new interpretation of architecture and construction: from building 'construction' to building 'production'. Follows a cross disciplinary approach that relates traditional architectural and construction knowledge with the latest knowledge from manufacturing, automation and robot technology.
Site Reliability Engineering: How Google Runs Production Systems
by Chris Jones Niall Richard Murphy Betsy Beyer Jennifer PetoffThe overwhelming majority of a software systemâ??s lifespan is spent in use, not in design or implementation. So, why does conventional wisdom insist that software engineers focus primarily on the design and development of large-scale computing systems?In this collection of essays and articles, key members of Googleâ??s Site Reliability Team explain how and why their commitment to the entire lifecycle has enabled the company to successfully build, deploy, monitor, and maintain some of the largest software systems in the world. Youâ??ll learn the principles and practices that enable Google engineers to make systems more scalable, reliable, and efficientâ??lessons directly applicable to your organization.This book is divided into four sections:Introductionâ??Learn what site reliability engineering is and why it differs from conventional IT industry practicesPrinciplesâ??Examine the patterns, behaviors, and areas of concern that influence the work of a site reliability engineer (SRE)Practicesâ??Understand the theory and practice of an SREâ??s day-to-day work: building and operating large distributed computing systemsManagementâ??Explore Google's best practices for training, communication, and meetings that your organization can use
Sitecore Cookbook for Developers
by Yogesh PatelOver 70 incredibly effective and practical recipes to get you up and running with Sitecore development About This Book * Build enterprise-level rich websites quickly and deliver the best possible content management to your website * Get maximum usage of functionalities like different user interfaces, workflow, publishing, search, analytics, etc and learn different rendering techniques using presentation components for data bindings, events, handlers, schedulers, media, etc. * Add a surprising amount of functionality just by customizing the Sitecore architecture through the best practices contained in this book Who This Book Is For If you are a Sitecore developer or a programmer who wants to expand your Sitecore development skills, this book is ideal for you. You will need working knowledge of ASP.NET WebForms or MVC, as well as HTML, and a basic knowledge of Sitecore installation. What You Will Learn * Create, access, and personalize your website content using different Sitecore presentation components * Learn how to extend the presentation components to fulfill some real-life requiremnts such as improving the site's performance, generating Rss feeds and so on * Work with multiple websites on a single Sitecore instance and create multilingual websites * Customize the Sitecore interfaces as per your business requirements to provide easier and error-free user interface to content authors to save time and improve accuracy * Customize the Sitecore backend architecture as per your business needs * Automate tasks and achieve scalability by altering the development and configuration settings * Integrate external systems with Sitecore to import or export content and secure user interactions * Integrate the advanced features of analytics and personalization, to get the best possible customer experience and generate its reports In Detail This book will get you started on building rich websites, and customizing user interfaces by creating content management applications quickly. It will give you an insight into web designs and how to customize the Sitecore architecture as per your website's requirements using best practices. Packed with over 70 recipes to help you achieve and solve real-world common tasks, requirements, and the problems of content management, content delivery, and publishing instance environments. It also presents recipes on Sitecore's backend processes of customizing pipelines, creating custom event handler and media handler, setting hooks to interpret foreign language URL and more. Other topics covered include creating a workflow action, publishing sublayouts and media files, securing your environment by customizing user profiles and access rights, boosting search capabilities, optimising performance, scalability and high-availability of Sitecore instances and much more. By the end of this book, you will have be able to add virtually limitless features to your websites by developing and deploying Sitecore efficiently. Style and approach This easy-to-follow guide is full of hands-on recipes on real-world development tasks to improve your existing Sitecore system. Each topic is presented with its benefits and detailed steps to achieve it through well-explained code and images.
Sites of Translation: What Multilinguals Can Teach Us about Digital Writing and Rhetoric (Sweetland Digital Rhetoric Collaborative)
by Laura GonzalesWinner of the 2016 Sweetland Digital Rhetoric Collaborative Book Prize Sites of Translation illustrates the intricate rhetorical work that multilingual communicators engage in as they translate information for their communities. Blending ethnographic and empirical methods from multiple disciplines, Laura Gonzales provides methodological examples of how linguistic diversity can be studied in practice, both in and outside the classroom, and provides insights into the rhetorical labor that is often unacknowledged and made invisible in multilingual communication. Sites of Translation is relevant to researchers and teachers of writing as well as technology designers interested in creating systems, pedagogies, and platforms that will be more accessible and useful to multilingual audiences. Gonzales presents multilingual communication as intellectual labor that should be further valued in both academic and professional spaces, and supported by multilingual technologies and pedagogies that center the expertise of linguistically diverse communicators.
Situated Dialog in Speech-Based Human-Computer Interaction
by Alexander Rudnicky Antoine Raux Ian Lane Teruhisa MisuThis book provides a survey of the state-of-the-art in the practical implementation of Spoken Dialog Systems for applications in everyday settings. It includes contributions on key topics in situated dialog interaction from a number of leading researchers and offers a broad spectrum of perspectives on research and development in the area. In particular, it presents applications in robotics, knowledge access and communication and covers the following topics: dialog for interacting with robots; language understanding and generation; dialog architectures and modeling; core technologies; and the analysis of human discourse and interaction. The contributions are adapted and expanded contributions from the 2014 International Workshop on Spoken Dialog Systems (IWSDS 2014), where researchers and developers from industry and academia alike met to discuss and compare their implementation experiences, analyses and empirical findings.
Situated Listening: Attending to the Unheard (Sound Design)
by Morten Søndergaard Stephanie Loveless Tullis Rennie Freya ZinovieffGrounded in a conviction that how we listen matters deeply in the context of ongoing social, political, and ecological crises, Situated Listening: Attending to the Unheard sets forth a collection of methodologies and creative proposals for listening, advancing the framework of situated listening as both a theoretical concept and a methodological practice that investigates relationships between the listening body and the politics of place, space, and culture.Drawing from an array of scholarship that engages sound studies broadly, this 15-chapter book is written entirely collaboratively and from a multidisciplinary perspective. Each section includes scores for situated listening, which take the form of diagrams, instructions, exercises, images, and meditations. The scores offer alternate modes of sharing the central ideas of the associated chapters, inviting the reader to shift from theory into practice. This book contributes to decolonial, feminist, anti-racist, and anti-capitalist scholarship in the field of sound studies, by centering listening as a relational practice.This book brings together a roster of accomplished, international contributors, making it essential supplementary reading for advanced undergraduates and researchers in sound studies. It will be of interest to faculty and students in the fields of Sound Studies, Music, Feminist Science and Technology Studies, Urban Design, and Sound Art.
Situated Self-guided Learning: 4th International Workshop, IWSSL 2024, Oxford, UK, September 12–13, 2024, Proceedings (Lecture Notes in Computer Science #15457)
by Paul Robertson Olivier GeorgeonThis book constitutes the refereed proceedings of the 4th International Workshop on Situated Self-Guided Learning, IWSSL 2024, held in Oxford, UK, during September 12–13, 2024. The 6 papers presented in this book were carefully reviewed and selected from 7 submissions. The workshop was invitation only, which guaranteed high caliber attendees.
Situation Assessment in Aviation: Bayesian Network and Fuzzy Logic-based Approaches
by Jitendra R. Raol Sudesh K. Kashyap Lakshmi ShrinivasanSituation Assessment in Aviation focuses on new aspects of soft computing technologies for the evaluation and assessment of situations in aviation scenarios. It considers technologies emerging from multisensory data fusion (MSDF), Bayesian networks (BN), and fuzzy logic (FL) to assist pilots in their decision-making.Studying MSDF, BN, and FL from the perspective of their applications to the problem of situation assessment, the book discusses the development of certain soft technologies that can be further used for devising more sophisticated technologies for a pilot's decision-making when performing certain tasks: airplane monitoring, pair formation, attack, and threat. It explains the concepts of situation awareness, data fusion, decision fusion, Bayesian networks, fuzzy logic type 1, and interval type 2 fuzzy logic. The book also presents a hybrid technique by using BN and FL and a unique approach to the problem of situation assessment, beyond visual range and air-to-air combat, by utilizing building blocks of artificial intelligence (AI) for the future development of more advanced automated systems, especially using commercial software.The book is intended for aerospace R&D engineers, systems engineers, aeronautical engineers, and aviation training professionals. It will also be useful for aerospace and electrical engineering students taking courses in Air Traffic Management, Aviation Management, Aviation Operations, and Aviation Safety Systems.
Situation Recognition Using EventShop
by Ramesh Jain Vivek K. SinghThis book presents a framework for converting multitudes of data streams available today including weather patterns, stock prices, social media, traffic information, and disease incidents into actionable insights based on situation recognition. It computationally defines the notion of situations as an abstraction of millions of data points into actionable insights, describes a computational framework to model and evaluate such situations and presents an open-source web-based system called EventShop to implement them without necessitating programming expertise. The book is useful for both practitioners and researchers working in the field of situation-aware computing. It acts as a primer for data-enthusiasts and information professionals interested in harnessing the value of heterogeneous big data for building diverse situation-based applications. It also can be used as a reference text by researchers working in areas as varied as database design, multimodel concept recognition, and middle-ware and ubiquitous computing to design and develop frameworks that allow users to create their own situation recognition frameworks.
Situational Game Design
by Brian UptonSituational Design lays out a new methodology for designing and critiquing videogames. While most game design books focus on games as formal systems, Situational Design concentrates squarely on player experience. It looks at how playfulness is not a property of a game considered in isolation, but rather the result of the intersection of a game with an appropriate player. Starting from simple concepts, the book advances step-by-step to build up a set of practical tools for designing player-centric playful situations. While these tools provide a fresh perspective on familiar design challenges as well as those overlooked by more transactional design paradigms. Key Features Introduces a new methodology of game design that concentrates on moment-to-moment player experience Provides practical design heuristics for designing playful situations in all types of games Offers groundbreaking techniques for designing non-interactive play spaces Teaches designers how to create games that function as performances Provides a roadmap for the evolution of games as an art form.
Situational Method Engineering
by Pär J. Ågerfalk Brian Henderson-Sellers Jolita Ralyté Matti RossiWhile previously available methodologies for software - like those published in the early days of object technology - claimed to be appropriate for every conceivable project, situational method engineering (SME) acknowledges that most projects typically have individual characteristics and situations. Thus, finding the most effective methodology for a particular project needs specific tailoring to that situation. Such a tailored software development methodology needs to take into account all the bits and pieces needed for an organization to develop software, including the software process, the input and output work products, the people involved, the languages used to describe requirements, design, code, and eventually also measures of success or failure. The authors have structured the book into three parts. Part I deals with all the basic concepts, terminology and overall ideas underpinning situational method engineering. As a summary of this part, they present a formal meta-model that enables readers to create their own quality methods and supporting tools. In Part II, they explain how to implement SME in practice, i. e. , how to find method components and put them together and how to evaluate the resulting method. For illustration, they also include several industry case studies of customized or constructed processes, highlighting the impact that high-quality engineered methods can have on the success of an industrial software development. Finally, Part III summarizes some of the more recent and forward-looking ideas. This book presents the first summary of the state of the art for SME. For academics, it provides a comprehensive conceptual framework and discusses new research areas. For lecturers, thanks to its step-by-step explanations from basics to the customization and quality assessment of constructed methods, it serves as a solid basis for comprehensive courses on the topic. For industry methodologists, it offers a reference guide on features and technologies to consider when developing in-house software development methods or customising and adopting off-the-shelf ones.
Situational Privacy and Self-Disclosure: Communication Processes in Online Environments
by Philipp K. MasurUsing both a theoretical argumentation and an empirical investigation, this book rationalizes the view that in order to understand people’s privacy perceptions and behaviors, a situational perspective needs to be adopted.To this end, the book is divided into three parts. Part I advances the theory of situational privacy and self-disclosure by discussing impacts of new information and communication technologies on traditional theories of privacy and self-disclosure. Based on five basic suppositions, it describes three major processes of the theory: pre-situational privacy regulations processes, situational privacy perception and self-disclosure processes, and post-situational evaluation processes. Next, Part II presents the application of the theory to smartphone-based communication. It first analyses how people choose certain communication environments on their smartphones, how they manipulate them, and how these external factors affect self-disclosure within these environments. It then details a multi-method study conducted to test the derived assumptions and discusses the obtained results. Part III reflects on the overall implications of the theory, summarizes the major findings and lastly considers possible extensions and perspectives on future research.Intended mainly for researchers in privacy and communication studies, the book offers privacy scholars a systematic review of both classic and contemporary theories of privacy and self-disclosure. At the same time, communication scholars benefit from an additional methodological discussion of the mobile experience sampling method, which provides an invaluable approach to measuring situational communication processes.
Situational Project Management: The Dynamics of Success and Failure (Best Practices in Portfolio, Program, and Project Management)
by Oliver F. LehmannMost project managers would agree that every project is unique. But not all project managers would agree that the best way to manage a unique project is unique. Many still cling to the old practice of having a methodology that is applied to all projects. "One size fits all" is still in common use, and this approach has proven to lead to project failure. Flexibility, situational intelligence, and creativity are essential to deliver project success. The need to recognize and master ever-changing requirements and environmental conditions is a tough challenge for professional project managers. The same practices that led to success yesterday may cause failure today. Selecting favorable responses to a given situation is often the most critical factor of the dynamics of success and failure. This book is designed to help project professionals assess a situation, predict the appropriate approach, methodology and achieving styles, and then apply them in a situational fashion. To guide project managers in selecting the appropriate responses, Situational Project Management (SitPM) shows how to assess a given project, determine its unique characteristics, and select the appropriate methods to complete the project. With this book, projects managers can use SitPM to develop profiles of their projects on the basis of the projects’ physical characteristics, the project teams’ behavioral characteristics, the enterprise environment, and the market environments receiving project deliverables. These profiles help project managers to determine the appropriate project life cycle approach and leadership style. The book also explores various ways to engage stakeholders on the basis of a project’s SitPM profile. The book’s author, Oliver F. Lehmann, has developed a set of templates to apply SitPM in practice. It can be downloaded from www.oliverlehmann.com/SitPM/Templates.zip.
Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom
by Porter ErismanAn insightful, practical guide to e-commerce in emerging markets--and how to profit from their explosive boom.From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce’s growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants.Six Billion Shoppers takes readers on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend.
Six Sigma Software Development
by Christine B. TayntorEven though Six Sigma programs have successfully been implemented in practice, many IT departments remain skeptical of the process or are unaware of how the tools can be used to improve system development. Removing the mystique surrounding this technique, Six Sigma Software Development, Second Edition demonstrates how Six Sigma tools and concepts c
Six Sigma for Continuous Improvement in Cybersecurity: A Guide for Students and Professionals (Synthesis Lectures on Engineering, Science, and Technology)
by Emre TokgozThis textbook is designed to teach students and practitioners how to integrate Six Sigma techniques with cybersecurity applications, specifically in training current and future cybersecurity professionals. It utilizes the DMAIC process (Define, Measure, Analyze, Improve, and Control) to strengthen cybersecurity defenses against cyber-attacks while reducing costs and waste. Recognizing that Six Sigma training requires a solid understanding of statistics and technology for effective data analysis, the book covers relevant statistical concepts along with essential Six Sigma, Lean, quality, and technology principles. These are crucial for readers to understand, adopt, and implement continuous improvement strategies in the workplace, ultimately making them a part of their cybersecurity project management culture. This book is suitable for undergraduate courses, depending on the curriculum's specific statistics and technology requirements. It can also serve as a Six Sigma certificate training resource for professionals in the field.
Sixth International Conference on Intelligent Computing and Applications: Proceedings of ICICA 2020 (Advances in Intelligent Systems and Computing #1369)
by Bijaya Ketan Panigrahi Swagatam Das Subhransu Sekhar DashThis book presents the peer-reviewed proceedings of the Sixth International Conference on Intelligent Computing and Applications (ICICA 2020), held at Government College of Engineering, Keonjhar, Odisha, India, during December 22–24, 2020. The book includes the latest research on advanced computational methodologies such as neural networks, fuzzy systems, evolutionary algorithms, hybrid intelligent systems, uncertain reasoning techniques, and other machine learning methods and their applications to decision-making and problem-solving in mobile and wireless communication networks.
Skalierung von KI im Marketing und die neue Rolle des CMO (Science meets Practice)
by Marko Sarstedt Bernhard WeckeDie Einführung und insbesondere die Skalierung von KI erfordert sowohl im Marketing als auch im Gesamtunternehmen einen grundlegenden Veränderungsprozess. Damit dieser gelingen kann, müssen der organisatorische Rahmen und in der Folge die Ablauf- und Aufbauorganisation angepasst werden. Zudem muss der CMO einen pragmatischen Weg finden, erste Erfahrungen beim Einsatz von KI zu gewinnen und mit Hilfe der daraus abgeleiteten Erkenntnisse, den Transformationsprozess im Gesamtunternehmen zu unterstützen. In diesem Band der Reihe "Science meets Practice" werden die wesentlichen Handlungsfelder für einen CMO wie die Gestaltung der KI-Narrative, des KI-Organismus sowie der KI-Kompetenzen erläutert.Video per App: einfach die SN More Media App kostenfrei herunterladen, einen Link mit dem Play-Button scannen und sofort das Video auf Smartphone oder Tablet ausspielen.Der InhaltBeschreibung der neuen Rahmenbedingungen des Marketings, bedingt durch Markt, Wettbewerb und TechnologieEinführung in das Konzept der KIDiskussion von Barrieren und Erfolgsfaktoren bei der Adaption von KIBeschreibung eines Gestaltungsrahmens für die Neuausrichtung der Ablauf- und Aufbauorganisation im Marketing in einer KI-geprägten UmweltKonkrete Handlungsempfehlungen für die Einführung von KI in Ihrer Marketingorganisation Videos mit Experteninterviews