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Snort Cookbook: Solutions and Examples for Snort Administrators
by Jacob Babbin Simon Biles Angela OrebaughIf you are a network administrator, you're under a lot of pressure to ensure that mission-critical systems are completely safe from malicious code, buffer overflows, stealth port scans, SMB probes, OS fingerprinting attempts, CGI attacks, and other network intruders. Designing a reliable way to detect intruders before they get in is an essential--but often overwhelming--challenge. Snort, the defacto open source standard of intrusion detection tools, is capable of performing real-time traffic analysis and packet logging on IP network. It can perform protocol analysis, content searching, and matching. Snort can save countless headaches; the new Snort Cookbook will save countless hours of sifting through dubious online advice or wordy tutorials in order to leverage the full power of SNORT.Each recipe in the popular and practical problem-solution-discussion O'Reilly cookbook format contains a clear and thorough description of the problem, a concise but complete discussion of a solution, and real-world examples that illustrate that solution. The Snort Cookbook covers important issues that sys admins and security pros will us everyday, such as:installationoptimizationloggingalertingrules and signaturesdetecting virusescountermeasuresdetecting common attacksadministrationhoneypotslog analysisBut the Snort Cookbook offers far more than quick cut-and-paste solutions to frustrating security issues. Those who learn best in the trenches--and don't have the hours to spare to pore over tutorials or troll online for best-practice snippets of advice--will find that the solutions offered in this ultimate Snort sourcebook not only solve immediate problems quickly, but also showcase the best tips and tricks they need to master be security gurus--and still have a life.
Snow Fight: An Unofficial Terrarian Warrior Novel (Tales of a Terrarian Warrior #2)
by Winter MorganAs Miles’s quest to become Terraria’s greatest hero continues, he finds himself in a new biome where even the slightest attack could be lethal. He befriends a wizard and quickly begins to master the art of magic.But when he picks up an innocent-looking snow globe and accidentally sets the Frost Legion loose, Miles may just have met his match. While sinister snowmen attack and plummeting temperatures threaten to bring Miles’s adventures to an end, he must summon all his strength to fight.As this action-packed series develops, unlikely enemies appear, allies are tested, and Miles’s world is changed forever.
Snow Leopard Server
by Daniel Eran DilgerIn-depth guide to all aspects of handling Apple's newest big catWhether you manage a large enterprise server or your own Macs at home or in a small office, this book has what you need to understand Apple's new Mac OS X Snow Leopard Server inside and out. Crammed with information, this detailed guide presents best practices and insights that have been field-tested by author Daniel Dilger, a professional administrator and Apple developer. You'll soon learn to deploy, administer, and update Apple's powerful new cat.Get to know Mac OS X Snow Leopard Server, Apple's scalable, 64-bit UNIX-based operating system, and the most powerful Mac OS X version yetExplains all aspects, both hardware and softwareShows how to host Web 2.0 applications, crunch tons of data, or centralize the day-to-day activities of a software development teamCovers installation and configuration, account authentication and authorization, using open directory, using print and file services, managing accounts and deployment, and using Apple Remote Desktop, Enterprise solutions, and command line controlExplores open source applications such as iChat Theater, Mail, iCal, Podcast Producer, and moreKeep Mac OS X Snow Leopard Server purring with this practical guide.Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
SnowPro™ Core Certification Companion: Hands-on Preparation and Practice (Certification Study Companion Series)
by Maja FerleThis study companion helps you prepare for the SnowPro Core Certification exam. The author guides your studies so you will not have to tackle the exam by yourself. To help you track your progress, chapters in this book correspond to the exam domains as described on Snowflake’s website. Upon studying the material in this book, you will have solid knowledge that should give you the best shot possible at taking and passing the exam and earning the certification you deserve. Each chapter provides explanations, instructions, guidance, tips, and other information with the level of detail that you need to prepare for the exam. You will not waste your time with unneeded detail and advanced content which is out of scope of the exam. Focus is kept on reviewing the materials and helping you become familiar with the content of the exam that is recommended by Snowflake.This Book Helps YouReview the domains that Snowflake specifically recommends you study in preparation for Exam COF-C02Identify gaps in your knowledge that you can study and fill in to increase your chances of passing Exam COF-C02Level up your knowledge even if not taking the exam, so you know the same material as someone who has taken the examLearn how to set up a Snowflake account and configure access according to recommended security best practicesBe capable of loading structured and unstructured data into Snowflake as well as unloading data from SnowflakeUnderstand how to apply Snowflake data protection features such as cloning, time travel, and fail safeReview Snowflake’s data sharing capabilities, including data marketplace and data exchangeWho This Book Is ForThose who are planning to take the SnowPro Core Certification COF-C02 exam, and anyone who wishes to gain core expertise in implementing and migrating to the Snowflake Data Cloud
Snowflake Access Control: Mastering the Features for Data Privacy and Regulatory Compliance
by Jessica Megan LarsonUnderstand the different access control paradigms available in the Snowflake Data Cloud and learn how to implement access control in support of data privacy and compliance with regulations such as GDPR, APPI, CCPA, and SOX. The information in this book will help you and your organization adhere to privacy requirements that are important to consumers and becoming codified in the law. You will learn to protect your valuable data from those who should not see it while making it accessible to the analysts whom you trust to mine the data and create business value for your organization.Snowflake is increasingly the choice for companies looking to move to a data warehousing solution, and security is an increasing concern due to recent high-profile attacks. This book shows how to use Snowflake's wide range of features that support access control, making it easier to protect data access from the data origination point all the way to the presentation and visualization layer. Reading this book helps you embrace the benefits of securing data and provide valuable support for data analysis while also protecting the rights and privacy of the consumers and customers with whom you do business.What You Will LearnIdentify data that is sensitive and should be restrictedImplement access control in the Snowflake Data CloudChoose the right access control paradigm for your organizationComply with CCPA, GDPR, SOX, APPI, and similar privacy regulationsTake advantage of recognized best practices for role-based access controlPrevent upstream and downstream services from subverting your access controlBenefit from access control features unique to the Snowflake Data CloudWho This Book Is ForData engineers, database administrators, and engineering managers who want to improve their access control model; those whose access control model is not meeting privacy and regulatory requirements; those new to Snowflake who want to benefit from access control features that are unique to the platform; technology leaders in organizations that have just gone public and are now required to conform to SOX reporting requirements
Snowflake Cookbook: Techniques for building modern cloud data warehousing solutions
by Hamid Mahmood Qureshi Hammad SharifDevelop modern solutions with Snowflake's unique architecture and integration capabilities; process bulk and real-time data into a data lake; and leverage time travel, cloning, and data-sharing features to optimize data operationsKey FeaturesBuild and scale modern data solutions using the all-in-one Snowflake platformPerform advanced cloud analytics for implementing big data and data science solutionsMake quicker and better-informed business decisions by uncovering key insights from your dataBook DescriptionSnowflake is a unique cloud-based data warehousing platform built from scratch to perform data management on the cloud. This book introduces you to Snowflake's unique architecture, which places it at the forefront of cloud data warehouses. You'll explore the compute model available with Snowflake, and find out how Snowflake allows extensive scaling through the virtual warehouses. You will then learn how to configure a virtual warehouse for optimizing cost and performance. Moving on, you'll get to grips with the data ecosystem and discover how Snowflake integrates with other technologies for staging and loading data. As you progress through the chapters, you will leverage Snowflake's capabilities to process a series of SQL statements using tasks to build data pipelines and find out how you can create modern data solutions and pipelines designed to provide high performance and scalability. You will also get to grips with creating role hierarchies, adding custom roles, and setting default roles for users before covering advanced topics such as data sharing, cloning, and performance optimization. By the end of this Snowflake book, you will be well-versed in Snowflake's architecture for building modern analytical solutions and understand best practices for solving commonly faced problems using practical recipes.What you will learnGet to grips with data warehousing techniques aligned with Snowflake's cloud architectureBroaden your skills as a data warehouse designer to cover the Snowflake ecosystemTransfer skills from on-premise data warehousing to the Snowflake cloud analytics platformOptimize performance and costs associated with a Snowflake solutionStage data on object stores and load it into SnowflakeSecure data and share it efficiently for accessManage transactions and extend Snowflake using stored proceduresExtend cloud data applications using Spark ConnectorWho this book is forThis book is for data warehouse developers, data analysts, database administrators, and anyone involved in designing, implementing, and optimizing a Snowflake data warehouse. Knowledge of data warehousing and database and cloud concepts will be useful. Basic familiarity with Snowflake is beneficial, but not necessary.
Snowflake Data Engineering
by Maja FerleA practical introduction to data engineering on the powerful Snowflake cloud data platform.Data engineers create the pipelines that ingest raw data, transform it, and funnel it to the analysts and professionals who need it. The Snowflake cloud data platform provides a suite of productivity-focused tools and features that simplify building and maintaining data pipelines. In Snowflake Data Engineering, Snowflake Data Superhero Maja Ferle shows you how to get started. In Snowflake Data Engineering you will learn how to: • Ingest data into Snowflake from both cloud and local file systems • Transform data using functions, stored procedures, and SQL • Orchestrate data pipelines with streams and tasks, and monitor their execution • Use Snowpark to run Python code in your pipelines • Deploy Snowflake objects and code using continuous integration principles • Optimize performance and costs when ingesting data into Snowflake Snowflake Data Engineering reveals how Snowflake makes it easy to work with unstructured data, set up continuous ingestion with Snowpipe, and keep your data safe and secure with best-in-class data governance features. Along the way, you&’ll practice the most important data engineering tasks as you work through relevant hands-on examples. Throughout, author Maja Ferle shares design tips drawn from her years of experience to ensure your pipeline follows the best practices of software engineering, security, and data governance. Foreword by Joe Reis. About the technology Pipelines that ingest and transform raw data are the lifeblood of business analytics, and data engineers rely on Snowflake to help them deliver those pipelines efficiently. Snowflake is a full-service cloud-based platform that handles everything from near-infinite storage, fast elastic compute services, inbuilt AI/ML capabilities like vector search, text-to-SQL, code generation, and more. This book gives you what you need to create effective data pipelines on the Snowflake platform. About the book Snowflake Data Engineering guides you skill-by-skill through accomplishing on-the-job data engineering tasks using Snowflake. You&’ll start by building your first simple pipeline and then expand it by adding increasingly powerful features, including data governance and security, adding CI/CD into your pipelines, and even augmenting data with generative AI. You&’ll be amazed how far you can go in just a few short chapters! What's inside • Ingest data from the cloud, APIs, or Snowflake Marketplace • Orchestrate data pipelines with streams and tasks • Optimize performance and cost About the reader For software developers and data analysts. Readers should know the basics of SQL and the Cloud. About the author Maja Ferle is a Snowflake Subject Matter Expert and a Snowflake Data Superhero who holds the SnowPro Advanced Data Engineer and the SnowPro Advanced Data Analyst certifications. Table of Contents Part 1 1 Data engineering with Snowflake 2 Creating your first data pipeline Part 2 3 Best practices for data staging 4 Transforming data 5 Continuous data ingestion 6 Executing code natively with Snowpark 7 Augmenting data with outputs from large language models 8 Optimizing query performance 9 Controlling costs 10 Data governance and access control Part 3 11 Designing data pipelines 12 Ingesting data incrementally 13 Orchestrating data pipelines 14 Testing for data integrity and completeness 15 Data pipeline continuous integration
Snowflake Essentials: Getting Started with Big Data in the Cloud
by Frank Bell Raj Chirumamilla Bhaskar B. Joshi Bjorn Lindstrom Ruchi Soni Sameer VidekarUnderstand the essentials of the Snowflake Database and the overall Snowflake Data Cloud. This book covers how Snowflake’s architecture is different from prior on-premises and cloud databases. The authors also discuss, from an insider perspective, how Snowflake grew so fast to become the largest software IPO of all time.Snowflake was the first database made specifically to be optimized with a cloud architecture. This book helps you get started using Snowflake by first understanding its architecture and what separates it from other database platforms you may have used. You will learn about setting up users and accounts, and then creating database objects. You will know how to load data into Snowflake and query and analyze that data, including unstructured data such as data in XML and JSON formats. You will also learn about Snowflake’s compute platform and the different data sharing options that are available. What You Will LearnRun analytics in the Snowflake Data CloudCreate users and roles in SnowflakeSet up security in SnowflakeSet up resource monitors in SnowflakeSet up and optimize Snowflake ComputeLoad, unload, and query structured and unstructured data (JSON, XML) within SnowflakeUse Snowflake Data Sharing to share dataSet up a Snowflake Data ExchangeUse the Snowflake Data MarketplaceWho This Book Is ForDatabase professionals or information technology professionals who want to move beyond traditional database technologies by learning Snowflake, a new and massively scalable cloud-based database solution
Snowflake Recipes: A Problem-Solution Approach to Implementing Modern Data Pipelines
by Dillon Dayton John EipeExplore Snowflake’s core concepts and unique features that differentiates it from industry competitors, such as, Azure Synapse and Google BigQuery. This book provides recipes for architecting and developing modern data pipelines on the Snowflake data platform by employing progressive techniques, agile practices, and repeatable strategies. You’ll walk through step-by-step instructions on ready-to-use recipes covering a wide range of the latest development topics. Then build scalable development pipelines and solve specific scenarios common to all modern data platforms, such as, data masking, object tagging, data monetization, and security best practices. Throughout the book you’ll work with code samples for Amazon Web Services, Microsoft Azure, and Google Cloud Platform. There’s also a chapter devoted to solving machine learning problems with Snowflake. Authors Dillon Dayton and John Eipe are both Snowflake SnowPro Core certified, specializing in data and digital services, and understand the challenges of finding the right solution to complex problems. The recipes in this book are based on real world use cases and examples designed to help you provide quality, performant, and secured data to solve business initiatives. What You’ll Learn Handle structured and un- structured data in Snowflake. Apply best practices and different options for data transformation. Understand data application development. Implement data sharing, data governance and security. Who This book Is For Data engineers, scientists and analysts moving into Snowflake, looking to build data apps. This book expects basic knowledge in Cloud (AWS or Azure or GCP), SQL and Python
Snowflake Security: Securing Your Snowflake Data Cloud
by Ben Herzberg Yoav CohenThis book is your complete guide to Snowflake security, covering account security, authentication, data access control, logging and monitoring, and more. It will help you make sure that you are using the security controls in a right way, are on top of access control, and making the most of the security features in Snowflake. Snowflake is the fastest growing cloud data warehouse in the world, and having the right methodology to protect the data is important both to data engineers and security teams. It allows for faster data enablement for organizations, as well as reducing security risks, meeting compliance requirements, and solving data privacy challenges. There are currently tens of thousands of people who are either data engineers/data ops in Snowflake-using organizations, or security people in such organizations. This book provides guidance when you want to apply certain capabilities, such as data masking, row-level security, column-level security, tackling role hierarchy, building monitoring dashboards, etc., to your organizations. What You Will Learn Implement security best practices for SnowflakeSet up user provisioning, MFA, OAuth, and SSOSet up a Snowflake security modelDesign roles architectureUse advanced access control such as row-based security and dynamic maskingAudit and monitor your Snowflake Data Cloud Who This Book Is For Data engineers, data privacy professionals, and security teams either with security knowledge (preferably some data security knowledge) or with data engineering knowledge; in other words, either “Snowflake people” or “data people” who want to get security right, or “security people” who want to make sure that Snowflake gets handled right in terms of security
Snowflake SnowPro Core Certification Study Guide
by Hamid Mahmood QureshiPrepare smarter, faster, and better with the premier study guide for Snowflake SnowPro Core certification Snowflake, a cloud-based data warehousing platform, has steadily gained popularity since its 2014 launch. Snowflake offers several certification exams, of which the SnowPro Core certification is the foundational exam. The SnowPro Core Certification validates an individual's grasp of Snowflake as a cloud data warehouse, its architectural fundamentals, and the ability to design, implement, and maintain secure, scalable Snowflake systems. The Snowflake SnowPro Core Certification Study Guide delivers comprehensive coverage of every relevant exam topic on the Snowflake SnowPro Core Certification test. Prepare efficiently and effectively for the exam with online practice tests and flashcards, a digital glossary, and concise and easy-to-follow instruction from the subject-matter experts at Sybex. You'll gain the necessary knowledge to help you succeed in the exam and will be able to apply the acquired practical skills to real-world Snowflake solutions. This Study Guide includes: Comprehensive understanding of Snowflake's unique shared data, multi-cluster architecture Guidance on loading structured and semi-structured data into Snowflake Utilizing data sharing, cloning, and time travel features Managing performance through clustering keys, scaling compute up, down & across Steps to account management and security configuration including RBAC & MFA All the info you need to obtain a highly valued credential for a rapidly growing new database software solution Access to the Sybex online learning center, with chapter review questions, full-length practice exams, hundreds of electronic flashcards, and a glossary of key termsPerfect for anyone considering a new career in cloud-based data warehouse solutions and related fields, Snowflake SnowPro Core Certification Study Guide is also a must-read for veteran database professionals seeking an understanding of one of the newest and fastest-growing niches in data.
Snowflake SnowPro™ Advanced Architect Certification Companion: Hands-on Preparation and Practice (Certification Study Companion Series)
by Ruchi SoniMaster the intricacies of Snowflake and prepare for the SnowPro Advanced Architect Certification exam with this comprehensive study companion. This book provides robust and effective study tools to help you prepare for the exam and is also designed for those who are interested in learning the advanced features of Snowflake. The practical examples and in-depth background on theory in this book help you unleash the power of Snowflake in building a high-performance system. The best practices demonstrated in the book help you use Snowflake more powerfully and effectively as a data warehousing and analytics platform.Reading this book and reviewing the concepts will help you gain the knowledge you need to take the exam. The book guides you through a study of the different domains covered on the exam: Accounts and Security, Snowflake Architecture, Data Engineering, and Performance Optimization. You’ll also be well positioned to apply your newly acquired practical skills to real-world Snowflake solutions. You will have a deep understanding of Snowflake to help you take full advantage of Snowflake’s architecture to deliver value analytics insight to your business.What You Will LearnGain the knowledge you need to prepare for the examReview in-depth theory on Snowflake to help you build high-performance systemsBroaden your skills as a data warehouse designer to cover the Snowflake ecosystemOptimize performance and costs associated with your use of the Snowflake data platformShare data securely both inside your organization and with external partnersApply your practical skills to real-world Snowflake solutionsWho This Book Is ForAnyone who is planning to take the SnowPro Advanced Architect Certification exam, those who want to move beyond traditional database technologies and build their skills to design and architect solutions using Snowflake services, and veteran database professionals seeking an on-the-job reference to understand one of the newest and fastest-growing technologies in data
Snowflake: Architecting, Designing, and Deploying on the Snowflake Data Cloud
by Joyce Kay AvilaSnowflake's ability to eliminate data silos and run workloads from a single platform creates opportunities to democratize data analytics, allowing users at all levels within an organization to make data-driven decisions. Whether you're an IT professional working in data warehousing or data science, a business analyst or technical manager, or an aspiring data professional wanting to get more hands-on experience with the Snowflake platform, this book is for you.You'll learn how Snowflake users can build modern integrated data applications and develop new revenue streams based on data. Using hands-on SQL examples, you'll also discover how the Snowflake Data Cloud helps you accelerate data science by avoiding replatforming or migrating data unnecessarily.You'll be able to:Efficiently capture, store, and process large amounts of data at an amazing speedIngest and transform real-time data feeds in both structured and semistructured formats and deliver meaningful data insights within minutesUse Snowflake Time Travel and zero-copy cloning to produce a sensible data recovery strategy that balances system resilience with ongoing storage costsSecurely share data and reduce or eliminate data integration costs by accessing ready-to-query datasets available in the Snowflake Marketplace
So Much I Want to Tell You: Letters to My Little Sister
by Anna AkanaFrom Internet sensation Anna Akana comes a candid and poignant collection of essays about love, loss, and chasing adulthood. In 2007, Anna Akana lost her teen sister, Kristina, to suicide. In the months that followed, she realized that the one thing helping her process her grief and begin to heal was comedy. So she began making YouTube videos as a form of creative expression and as a way to connect with others. Ten years later, Anna has more than a million subscribers who watch her smart, honest vlogs on her YouTube channel. Her most popular videos, including “How to Put On Your Face” and “Why Girls Should Ask Guys Out,” are comical and provocative, but they all share a deeper message: Your worth is determined by you and you alone. You must learn to love yourself. In So Much I Want to Tell You, Anna opens up about her own struggles with poor self-esteem and reveals both the highs and lows of coming-of-age. She offers fresh, funny, hard-won advice for young women on everything from self-care to money to sex, and she is refreshingly straightforward about the realities of dating, female friendship, and the hustle required to make your dreams come true. This is Anna’s story, but, as she says, it belongs just as much to Kristina and to every other girl who must learn that growing up can be hard to do. Witty and real, Anna breaks things down in a way only a big sister can.Advance praise for So Much I Want to Tell You“This book is filled with the kind of honesty, vulnerability, and determination that makes Anna such a captivating person. One warning: You’ll want to hug her a lot while reading this.”—Natalie Tran, actress and comedian “As a woman working in entertainment, Anna Akana is accustomed to feeling vulnerable. Which means that she’s used to being brave. This book is a tribute to the duality of bravery and fear as told through Anna’s experiences to date.”—Hannah Hart, New York Times bestselling author of Buffering: Unshared Tales of a Life Fully Loaded “Frank advice on how to live a productive, happy life . . . written in tribute to a ‘fearless, talented, and bold’ sister.”—Kirkus Reviews
So That's How! 2007 Microsoft® Office System: Timesavers, Breakthroughs, & Everyday Genius
by Evan Archilla Tiffany SongvilayTurn your productivity drains into productivity gains! With this practical (and fun) guide, you'll discover the best ways to tackle your daily work with the 2007 Microsoft Office system. The authors have taught thousands of people to get better results with less effort. Now these efficiency experts let you steal from their "tip jar" full of timesaving shortcuts and other brilliant ideas. You'll explore what's new in your favorite Microsoft Office programs--and transform the way you work. Get timesavers, breakthroughs, & everyday genius to: Take control of your inbox, calendar, and everyday information deluge Create stunning documents that leave them asking "How'd you do that?" Make meetings less frustrating and more productive for everyone Change the way you capture, share, and act on digital notes Simplify document sharing--and make collaboration painless Find new ways to boost your mobile productivity PLUS--See "Tips & Tricks" in action on CD. Get 20 videos from the authors' popular training series! A Note Regarding the CD or DVD The print version of this book ships with a CD or DVD. For those customers purchasing one of the digital formats in which this book is available, we are pleased to offer the CD/DVD content as a free download via O'Reilly Media's Digital Distribution services. To download this content, please visit O'Reilly's web site, search for the title of this book to find its catalog page, and click on the link below the cover image (Examples, Companion Content, or Practice Files). Note that while we provide as much of the media content as we are able via free download, we are sometimes limited by licensing restrictions. Please direct any questions or concerns to booktech@oreilly.com.
So You Want to Start a Podcast: Finding Your Voice, Telling Your Story, and Building a Community That Will Listen
by Kristen MeinzerAn inspiring, comprehensive, step-by-step guide to creating a hit show, So You Want to Start a Podcast covers everything from hosting and guest booking to editing and marketing - while offering plenty of encouragement and insider stories along the way. Though they are the fastest-growing form of media, podcasts can actually be tricky to create—and even harder to sustain. Few know the secrets of successfully creating a knockout podcast better than Kristen Meinzer. An award-winning commentator, producer, and former director of nonfiction programming for Slate’s sister company, Panoply, Meinzer has also hosted three successful podcasts, reaching more than ten million listeners. Now, she shares her expertise, providing aspiring podcasters with crucial information and guidance to work smarter, not harder as they start their own audio forum.Meinzer believes that we each have a unique voice that deserves to be heard. But many of us may need some help transforming our ideas into reality. So You Want to Start a Podcast asks the tough but important questions to help budding podcasters define and achieve their goals, including:Why do you want to start a podcast? Think about specifically why you want to start a podcast versus a blog, zine, YouTube channel, Instagram feed, or other media outlet. Find out if a podcast is really the best way to tell your story—and what you really need (and don’t need!) in order to get started.What is your show about? For any advertiser, corporate partner, or press outlet, you need a snappy pitch. How would you describe what you want to do in two to three sentences?Who is your podcast for? Who are you trying to reach? How will your content and tone appeal to those listeners?How is your show going to be structured? Create a step-by-step map planning the show out. Think about length, segments, interviews, advice, news reads, and other aspects of successful podcasts you can adapt for your own.With this motivational how-to guide—the only one on the subject available—you’ll find the smart, bottom-line advice and inspiration you need to produce an entertaining and informative podcast and promote it to an audience that will love it. So You Want to Start a Podcast gives you the tools you need to start a podcast—and the insight to keep it thriving!
So You Want to Work in Crypto: Not Law, Not Medicine, But Crypto
by Alexander Rees-EvansGain the necessary technical skills, tools, and insights to succeed in the crypto working environment. Changing market conditions have created new opportunities and working conditions. This book goes beyond just getting a job, as it shares a myriad of hidden tips on how to thrive within this constantly evolving ecosystem. Through examples and detailed typologies, you’ll work out which crypto job is the best fit for you. You’ll begin by reviewing some fun facts and anecdotes illustrating life in a Web3 environment, with a careful examination of the various roles in crypto, blockchain, and digital assets. You’ll then compare roles in the traditional corporate and financial environments with those in the crypto world from a risk and reward perspective. From there you’ll prepare for crypto job interviews with a focus on what to expect and fine-tuning the necessary expertise to excel. Different types of contracts, the onboarding process, communication tools, the intricacies of video conferences, internal storage, and various crypto-specific operational skills will all be clearly explained as well. So You Want to Work in Crypto provides all the strategies you’ll need to stay ahead of the curve in the ever-changing crypto world. What You'll Learn Examine what job positions exist in Web3 and how to obtain the right one for you. Prepare yourself for the Web3 environment and the type of job you will get. See how to strategically evolve your career in the world of crypto. Who This Book Is For Any individual curious about evolving their career, obtaining their first job, or simply looking to find a new, more fulfilling job in an exciting revolutionary industry.
So geht Digital Marketing: Tools, Tipps und Trends für die Praxis
by Claudia BünteDieses Buch bietet Ihnen einen umfassenden und praxisorientierten Leitfaden, die Welt des digitalen Marketings zu verstehen. Erfahren Sie, wie und mit welchen digitalen Tools Sie heute Consumer Insights gewinnen, analysieren und präsentieren können. Lernen Sie, Datenbanken aufzubauen und zu nutzen. Entwickeln und managen Sie erfolgreich Marken mit digitalen Werkzeugen. Setzen Sie Textgenerierung, Bildgestaltung und Videobearbeitung ein, um Werbung effizient und effektiv zu steuern und Ihre Erfolge messbar machen.Wie wird außerdem die Arbeitswelt der Marketing-ManagerInnen in Zukunft aussehen und welche Rolle spielen dabei die digitale Transformation, neuartige Analyseinstrumente und künstliche Intelligenz? Die Autorin hat für Sie eine umfassende und praxisorientierte Anleitung zusammengestellt, um im digitalen Marketing erfolgreich zu sein. Ein unverzichtbares Handbuch für MarketingexpertInnen, UnternehmerInnen, Studierende und für alle, die ihr Wissen über digitales Marketing erweitern wollen.Der InhaltWas ist Digital Marketing und wie helfen KI- und andere digitale ToolsConsumer Insights: So verstehen Sie KundInnen wirklichMarken- und Marketingstrategie: So definieren Sie, was Sie erreichen wollen und wie Sie das schaffenExekution: So gelingt Ihnen eine effektive und effiziente WerbungPerformance Management: So messen Sie den Erfolg Ihres MarketingsAusblick: So geht es in Zukunft im Marketing weiter und darauf sollten Sie sich einstellenClaudia Bünte konnte Gastbeiträge von folgenden Autoren für das Buch, gewinnen und erläutert deren besonderen Wert wie folgt:Meinert Jacobsen, der die außergewöhnliche Gabe hat, Werbung und Kommunikation mit harten Zahlen zu kombinieren, daraus Firmen zu gründen und zu leiten und seine Erfahrungen an andere so weiterzugeben, dass sie interessant und lesenswert sind. Er ist Leiter des Kompetenz-Centers „Künstliche Intelligenz und Customer Centric“ des DDV (Deutschen Dialogmarketing Verbandes) und aktiv im Vorstand der AIKA (Allianz inhabergeführter Kommunikationsagenturen).Jan Donaj, für seine gute und einfach verständliche Erläuterung zu Online-Marketing – aus der Praxis für die Praxis sozusagen. Jan ist außerdem in meinem wissenschaftlichen Team an der Hochschule zu „KI im Marketing“ und erläutert uns auch hier immer wieder, welche neuen Tools es gibt. Dr. Peter Petermann, Wunderman Thompson Switzerland AG, der seit vielen Jahren leitende Funktionen in der Mediastrategie innehat – und ein hervorragendes Buch („Marke und Gedächtnis“) zur Markenführung geschrieben hat. Darin erklärt er kurzweilig und mit vielen Beispielen, was ein Consumer Insight genau ist und wie man daraus Kampagnen entwickelt. Sascha Stürze, mit dem ich viele Projekte zu Marketing Return on Investment (ROI) für verschiedene KundInnen aufgesetzt und durchgeführt habe. Saschas Fähigkeiten, immer das große Ganze für die KlientInnen im Blick zu behalten, obwohl seine Teams ständig im kleinsten Datendetail arbeiten, ist bemerkenswert. Wer mehr zu ROI und die organisatorischen und methodischen Erfolgsfaktoren von data-driven Marketing lesen will, der findet pragmatische Anregungen in Saschas neustem Buch „Agile Marketing Performance Management“
So werden wir lernen!
by John Erpenbeck Werner SauterWie werden wir in zehn Jahren beruflich - betrieblich lernen? In welcher Weise werden wir dann die vielfältigen neuen Möglichkeiten der Lerntechnologie und des sozialen Lernens im Web nutzen, die sich schon heute andeuten? In den kommenden zehn Jahren werden Computer zu aktiven Lernpartnern, die Kompetenzentwicklungsprozesse ermöglichen und tutoriell begleiten. Dabei sind drei Trends von wesentlicher Bedeutung: * Die Entfaltung semantischer Netze im Rahmen von Kompetenzentwicklungsprozessen, * die zunehmende Einbeziehung des Cloud Computing in betriebliche Lernsysteme, * die Nutzung immer leistungsfähigerer "humanoider" Computer als Tandempartner beim selbstorganisierten Kompetenzaufbau. Die Autoren analysieren diese Entwicklungen. Sie leiten Trends für das Lernen in der Zukunft ab und entwickeln Anwendungsvorschläge für die Kompetenzentwicklung mit dem "Lernpartner Computer". Sie prognostizieren, wie sich Lernräume und Lernkulturen in Unternehmen schrittweise auf diese kommenden Veränderungen hin entwickeln werden und leiten daraus konkrete Handlungsempfehlungen für die Gestaltung der aktuellen Lernsysteme ab.
So, You Want to Be a Coder?: The Ultimate Guide to a Career in Programming, Video Game Creation, Robotics, and More!
by Jane J. BedellLove coding? Make your passion your profession with this comprehensive guide that reveals a whole host of careers working with code.Behind the screen of your phone, tablet, computer, or game console lies a secret language that allows it all to work. Computer code has become as integral to our daily lives as reading and writing, even if you didn't know it! Now it's time to plug in and start creating the same technology you're using every day. Covering everything from navigating the maze of computer languages to writing code for games to cyber security and artificial intelligence, So, You Want to Be a Coder? debugs the secrets behind a career in the diverse and state-of-the-art industry. In addition to tips and interviews from industry professionals, So, You Want to Be a Coder? includes inspiring stories from kids who are working with code right now, plus activities, a glossary, and helpful resources to put you on the path to a fun and rewarding career with computer code today!
SoLoMo - Always-on im Handel
by Gerrit Heinemann Christian W. GaiserDieses Fachbuch zeigt auf, welches Potenzial das mobile Internet für den stationären Handel darstellt. Das Shopping der Zukunft zeichnet sich durch ein begleitendes Zusammenspiel von sozialer Vernetzung, Lokalisierung und mobiler Internetnutzung beim Ladenbesuch aus. Dieser Dreiklang bildet die Basis für die ,,Synergien des SoLoMo", die neue Möglichkeiten der Vermarktungseffizienz - insbesondere für stationäre Händler - erschließen. Die Autoren greifen die sich daraus ergebenden Chancen auf, indem sie den aktuellen Stand der Forschung und Praxis zu dem Thema darstellen und die Basisfaktoren des SoLoMo umfassend klären. Dabei werden die Location-based Services (LBS), denen eine Schlüsselrolle im Handel der Zukunft zukommt, besonders gewichtet und mit einer empirischen Studie in Hinblick auf Nutzung sowie Potenzial erforscht. Neu in der 3. Auflage Die repräsentative Verbraucherbefragung von kaufDA und den beiden Autoren zum Thema ,,Mobiles Internet fördert die Wiederentdeckung des stationären Handels" wurde 2015 im Zeitreihenvergleich gegenüber 2013 und 2014 wiederholt. Sie zeigt den aktuellen Stand der Smartphone-Nutzung 2015. Zahlen, Daten, Fakten und Best Practices wurden aktualisiert. Der Inhalt Always-on und Always-in-Touch - das neue Kaufverhalten Social Commerce als Basisfaktor Nr. 1 des SoLoMo Location-based Services als Basisfaktor Nr. 2 des SoLoMo Mobile Commerce als Basisfaktor Nr. 3 des SoLoMo Empirische Studie von kaufDA - Status und Potenziale von Location-based Services
SoLoMo - Always-on im Handel
by Gerrit HeinemannDas Shopping der Zukunft zeichnet sich durch ein begleitendes Zusammenspiel von sozialer Vernetzung, Lokalisierung und mobiler Internetnutzung beim Ladenbesuch aus. Dieser Dreiklang bildet die Basis für die ,,Synergien des SoLoMo", die ganz neue Möglichkeiten der Vermarktungseffizienz insbesondere für stationäre Händler erlauben. Die sich daraus ergebenden Chancen greift das vorliegende Buch auf, indem es den aktuellen Stand der Forschung und Praxis zu dem Thema darstellt und die Basisfaktoren des SoLoMo umfassend klärt. Dabei werden die Location Based Services (LBS), denen eine Schlüsselrolle im Handel der Zukunft zukommt, besonders gewichtet und mit einer empirischen Studie in Hinblick auf Nutzung sowie Potenzial am Beispiel von kaufDA erforscht. Die Ergebnisse weisen darauf hin, dass die Kunden LBS als attraktiv ansehen und bereit sind, durch sie habitualisiertes Einkaufsverhalten in Frage zu stellen. LBS befinden sich allerdings noch im Anfangsstadium und sind vom Begriff her relativ unbekannt, lassen allerdings große Potenziale erkennen.
SoapUI Cookbook
by Rupert AndersonThis book is aimed at developers and technical testers who are looking for a quick way to take their SoapUI skills and understanding to the next level. Even if you are new to SoapUI but have basic Java skills and a reasonable grasp of RESTFul and Soap web services, then you should have no problem making use of this book.
Sobreviviendo a la IA: La promesa y el peligro de la Inteligencia Artificial
by Calum ChaceEste es el siglo de las dos singularidades: la singularidad económica (desempleo tecnológico) y la singularidad tecnológica (la explosión de la inteligencia). Ambas presentan enormes oportunidades y enormes desafíos. Si las manejamos con éxito, nuestro futuro como especie será más que maravilloso. Si fallamos, podría ser miserable, y quizás breve. El impulsor es la inteligencia artificial (IA), la tecnología más poderosa de la humanidad. El software que resuelve problemas y convierte los datos en valiosa información ya ha revolucionado nuestras vidas, y la revolución se está acelerando. En 2015, la inteligencia artificial ocupaba las primeras planas, y con justa razón. Se está acercando a un punto de inflexión en el que las máquinas pueden realizar mejor que nosotros muchas tareas que antes se consideraban exclusivamente humanas. Los sistemas de aprendizaje profundo están a punto de reconocer imágenes y comprender el lenguaje natural mejor que los humanos. El argumento de este libro es que debemos monitorear los cambios que están ocurriendo y adoptar políticas que fomenten los mejores resultados posibles. La gama de posibles resultados es amplia, desde los terribles hasta los maravillosos, y no están predeterminados. Serán seleccionados en parte por suerte, en parte por su propia lógica interna, pero en parte también por las políticas adoptadas en todos los niveles de la sociedad. La automatización y la superinteligencia son los dos desarrollos que ya podemos prever causarán grandes impactos. La automatización podría conducir a una singularidad económica y la evolución a un tipo de economía completamente diferente. Si nos equivocamos, una élite podría poseer los medios de producción y reprimir al resto de nosotros en un autoritario régimen tecnológico distópico. Si lo hacemos bien, podríamos disfrutar de una economía de abundancia radical, donde nadie tiene que trabajar para ganarse la vida, y todos somos libres para divert
Social - Local - Mobile
by Gerrit Heinemann Christian Gaisern the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the 'SoLoMo synergies' that arise from this paradigm shift in future shopping, which also promises new and effective marketing options for traditional retailers. It also reflects the current status of research and business practice, analyzing the basic factors of SoLoMo in detail. The importance of Location-based Services (LBS) is elaborated and analyzed in an empirical study using a market based case of kaufDA - a leading German online shopping network. The evidence shows that customers see LBS as an attractive tool and are prepared to change their buying behavior. Though LBS is still in its early stages and its professional longevity remains to be seen, it also promises tremendous potential for the future.