- Table View
- List View
Social Media for Educators
by Tanya JoostenTap into the power of social media and increase course effectiveness! Faculty will learn to choose the appropriate social media tool for the intended learning outcome, design engaging and innovative activities, and better meet pedagogical needs. In addition, the author offers strategies for assessing and documenting the effectiveness of using these tools in your course. Administrators and student affairs professionals will also find a wealth of information useful for planning faculty development programs and communicating with students.Although the book focuses on higher education, tools and techniques presented here can be easily generalized for K-12 classrooms or organizational learning. The best practices and faculty development tips can be informative for individuals involved in any kind of professional development or network-building.
Social Media for Government
by Gohar F. KhanThis book provides practical know-how on understanding, implementing, and managing main stream social media tools (e. g. , blogs and micro-blogs, social network sites, and content communities) from a public sector perspective. Through social media, government organizations can inform citizens, promote their services, seek public views and feedback, and monitor satisfaction with the services they offer so as to improve their quality. Given the exponential growth of social media in contemporary society, it has become an essential tool for communication, content sharing, and collaboration. This growth and these tools also present an unparalleled opportunity to implement a transparent, open, and collaborative government. However, many government organization, particularly those in the developing world, are still somewhat reluctant to leverage social media, as it requires significant policy and governance changes, as well as specific know-how, skills and resources to plan, implement and manage social media tools. As a result, governments around the world ignore or mishandle the opportunities and threats presented by social media. To help policy makers and governments implement a social media driven government, this book provides guidance in developing an effective social media policy and strategy. It also addresses issues such as those related to security and privacy.
Social Media for Government Services
by Surya Nepal Cécile Paris Dimitrios GeorgakopoulosThis book highlightsstate-of-the-art research, development and implementation efforts concerningsocial media in government services, bringing together researchers andpractitioners in a number of case studies. It elucidates a number ofsignificant challenges associated with social media specific to governmentservices, such as: benefits and methods of assessing; usability andsuitability of tools, technologies and platforms; governance policies andframeworks; opportunities for new services; integrating social media with organisationalbusiness processes; and specific case studies. The book also highlights therange of uses and applications of social media in the government domain, atboth local and federal levels. As such, it offers a valuable resource for abroad readership including academic researchers,practitioners in the IT industry, developers, and government policy- anddecision-makers.
Social Media for Lawyers: The Next Frontier
by Nicole Black Carolyn ElefantAttorneys Elefant and Black provide a variety of ways for lawyers to take advantage of social media in their practice. General topics include: an overview of social media in the legal profession, why it is gaining traction with lawyers, types of social media platforms, choosing and implementing social media tools, networking and relationship building, branding and search engine optimization, getting started, best practices, and ethical and legal issues. Annotation ©2010 Book News, Inc. , Portland, OR (booknews. com)
Social Media for Leaders : Your team can steer the boat but you need chart the course
by Stefanie BabkaThis book provides you with a concise and accurate overview of the key business challenges, opportunities and risks related to social media. Regardless of the type and size of company or department you manage, whether you offer industrial goods, consumer goods or services - social media is a factor you should monitor and manage. Stefanie Babka helps you ask yourself and your employees the right questions, find answers and thus face the internal challenges. Because social media is a management task. For example, the following questions are highlighted: Are you aware of the risks of uncoordinated and improper use of social media by your employees in their private or professional lives? Have you taken everything into account in terms of data protection law, or do you already have one foot in jail as a manager? Are you spending too much money on social media campaigns? Do you have the right social media strategy? Is it aligned with your company's goals? Are you in control or does social media anarchy reign in your company? What opportunities and risks do internal social media applications bring for collaboration in teams or organizational units? How can social media be used as a strategic management tool? Social media concerns every company. Whether you like it or not. For the 2nd edition, all contents have been revised and the chapter "As a manager on the social web" has been expanded to include, among other things, the topic of virtual management and leading virtual teams.
Social Media for WordPress: Build Communities, Engage Members and Promote Your Site
by Michael KuhlmannFast paced, quick to read, impossible to put down, this book is a complete plan for social engagement on the web. You've heard plenty of social media success stories. You know your WordPress site inside and out, but you want help. Stop right now and pick up a copy of this book.
Social Media für Führungskräfte: Behalten Sie das Steuer in der Hand
by Stefanie BabkaDieses Buch bietet Ihnen einen knappen und präzisen Überblick zu den wichtigsten unternehmerischen Herausforderungen sowie Chancen und Risiken in Bezug auf Social Media. Unabhängig davon, welche Art und Größe von Unternehmen oder Abteilung Sie leiten, ob Sie Industriegüter, Konsumgüter oder Dienstleistungen anbieten – Social Media ist ein Faktor, den Sie beobachten und steuern sollten. Stefanie Babka hilft Ihnen dabei, sich und Ihren Mitarbeitern die richtigen Fragen zu stellen, Antworten zu finden und sich so den internen Herausforderungen zu stellen. Denn Social Media ist eine Führungsaufgabe.Dabei werden zum Beispiel folgende Fragestellungen beleuchtet: Sind Sie sich der Risiken von unkoordiniertem und unsachgemäßem Umgang mit Social Media durch Ihre Mitarbeiter im privaten oder beruflichen Umfeld bewusst? Haben Sie datenschutzrechtlich alles beachtet, oder stehen Sie als Führungskraft bereits mit einem Fuß im Gefängnis? Geben Sie zu viel Geld für Social-Media-Kampagnen aus? Haben Sie die richtige Social-Media-Strategie? Orientiert sich diese an den Unternehmenszielen? Haben Sie das Ruder in der Hand oder herrscht in Ihrem Unternehmen Social-Media-Anarchie? Welche Chancen und Risiken bringen interne Social-Media-Anwendungen für die Zusammenarbeit in Teams oder Organisationseinheiten? Wie kann Social Media als strategisches Führungsinstrument genutzt werden? Social Media geht jedes Unternehmen an. Ob Sie wollen oder nicht.Für die 2. Auflage wurden alle Inhalte überarbeitet und das Kapitel „Als Führungskraft im Social Web“ wurde unter anderem um das Thema virtuelles Management und Führung von virtuellen Teams erweitert.
Social Media für Introvertierte: Erfolgreich sichtbar als leiser Unternehmer
by Tanja BernsauDieses Buch richtet sich an introvertierte Selbstständige, Solopreneure und Unternehmer und zeigt auf, wie sie Social Media auf die eigene, leise Art für Vertrieb und Marketing zu ihrem Vorteil nutzen können. Denn: Introvertierte Menschen haben zahlreiche verborgene Stärken, die ihnen besonders im Verkauf zugute kommen können. Diese gilt es zu entfalten!Die Autorin, selbst ein „leiser“ Mensch, räumt mit Mythen und Vorurteilen auf, präsentiert eine Vielzahl von praktischen Orientierungshilfen und Strategien für eine wirksame Positionierung auf Social Media. Am Beispiel der für Unternehmer wichtigsten Plattform LinkedIn zeigt sie auf, wie u. a. Social Selling, Social Listening, Content Marketing oder Personal Branding funktionieren – und mit welchen Kniffen sich introvertierte Menschen selbst aus dem Schneckenhaus locken.
Social Media im Tourismusmarketing: Wie Urlaubsanbieter in sozialen Medien Sichtbarkeit und Direktbuchungen steigern
by André GebelDieses Buch erklärt, wie Hotels, Regionen, Airlines und weitere touristische Anbieter mithilfe von Social Media höhere Sichtbarkeit, mehr Empfehlungen, mehr Direktbuchungen und somit mehr Gewinn erzielen können. Durch die Angebotstransparenz im Internet wird der Feriengast zum vermeintlich besten Angebot geführt, was sinkende Margen und steigende Abhängigkeit für die Reisebranche zur Folge hat. Zwar galt Social Media schon früher als Erfolgsrezept für die margenschwache Tourismusindustrie, doch vereinzelte Facebook-Posts und ein vernachlässigter Instagram-Account geben noch kein eigenständiges Profil ab – und bewegen keinen potenziellen Urlauber zur Direktbuchung.Anhand von anschaulichen Praxisbeispielen zeigt der Autor in diesem Buch, wie Tourismusanbieter Social Media professionell und strukturiert für Direktbuchungen nutzen können, welche Rolle Mitarbeiter und Influencer spielen, was die einzelnen Kanäle genau leisten und wie man mit außergewöhnlichem Storytelling Auslastungen jenseits der 90-Prozent-Marke erreicht. Ein Buch für alle Player der Reisebranche, die ihr Profil schärfen, ihre Margen vergrößern und neue Marketingkanäle entdecken wollen, um auch künftig wettbewerbsfähig zu bleiben.
Social Media im Unternehmen – Ruhm oder Ruin: Erfahrungslandkarte einer Expedition in die Social Media-Welt
by Christine Rogge and Ralf KarabaszDer Grundsatz „Wissen ist Macht“, auf den sich Generationen von Führungskräften noch stützen konnten, ist spätestens mit dem Durchbruch der sozialen Medien passé. Informationen verbreiten sich heute im Unternehmen in Windeseile und auf immer neuen Wegen. Auch haben Mitarbeiter ganz neue Zugangswege zu Informationen. Soziale Medien erschließen ihnen zugleich die Möglichkeit, sich positiv oder negativ über das Unternehmen, seine Strategien und Führung zu äußern.Mit dem Einzug der sozialen Medien steht daher die gesamte Kommunikationskultur von Organisationen auf dem Prüfstand, wenn beispielsweise das Handeln der Führung transparenter wird und unmittelbar durch die Mitarbeiter diskutiert und bewertet werden kann. Führungskräfte sind deshalb gut beraten, sich aktiv den Herausforderungen durch das wachsende Potenzial der sozialen Medien zu stellen.Damit Unternehmen und Verwaltungen durch die Dynamik der technischen Neuerungen nicht zu Getriebenen der Entwicklungen werden, gilt es, die Auswirkungen genau zu betrachten. Erfahrungen müssen ausgetauscht werden, um Probleme frühzeitig zu erkennen und entsprechende Reaktionen erarbeiten zu können. Dazu werden in diesem Buch Beispiele aus der Praxis aufgezeigt und sowohl aus der Sicht von Führungskräften als auch von "geführten Mitarbeitern" kommentiert.
Social Media in Academia: Networked Scholars
by George VeletsianosSocial media and online social networks are expected to transform academia and the scholarly process. However, intense emotions permeate scholars’ online practices and an increasing number of academics are finding themselves in trouble in networked spaces. In reality, the evidence describing scholars’ experiences in online social networks and social media is fragmented. As a result, the ways that social media are used and experienced by scholars are not well understood. Social Media in Academia examines the day-to-day realities of social media and online networks for scholarship and illuminates the opportunities, tensions, conflicts, and inequities that exist in these spaces. The book concludes with suggestions for institutions, individual scholars, and doctoral students regarding online participation, social media, networked practice, and public scholarship.
Social Media in Employee Selection and Recruitment
by Richard N Landers Gordon B SchmidtThis timely resource offers fresh research on companies'use of social media platforms--from Twitter and Facebook to LinkedIn and othercareer sites--to find and hire personnel. Its balanced approach explains why andhow social media are commonly used in both employee recruitment and selection, exploringrelevant theoretical constructs and practical considerations about theirappropriateness and validity. Contributors clarify a confusing cyberscape withrecommendations and best practices, legal and ethical issues, pitfalls andproblems, and possibilities for standardization. And the book's insights onemerging and anticipated developments will keep the reader abreast of the fieldas it evolves. Included in the coverage: · Social media as a personnel selectionand hiring resource: Reservations and recommendations. · Game-thinking within social media torecruit and select job candidates. · Social media, big data, and employmentdecisions. · The use of social media by BRIC nationsduring the selection process. · Legal concerns when considering socialmedia data in selection. · Online exclusion: Biases that may arisewhen using social media in talent acquisition. · Is John Smith really John Smith?Misrepresentations and misattributions of candidates using social media andsocial networking sites. Social Media in Employee Selection and Recruitment is a bedrock reference forindustrial/organizational psychology and human resources academics currently orplanning to conduct research in this area, as well as for academic libraries. Practitionersconsidering consulting social media as part of human resource planning orselection system design will find it a straight-talking guide to stayingcompetitive.
Social Media in Health Care: A Guide to Creating Your Professional Digital Presence
by Mona Shattell Melissa Batchelor Rebecca DarmocA practical, essential guide to social media for health care professionals, Social Media in Health Care equips readers with the skills to build their online brand, share their professional knowledge with a wider audience, and become a trusted source of information and thought leader in their field.Authors Mona Shattell, Melissa Batchelor, and Rebecca Darmoc explain the principles behind building a respected digital presence and developing meaningful online connections, while providing practical tips for navigating the five major social media platforms: Twitter, LinkedIn, Facebook, Instagram, and YouTube. Everyone from health care students to the most seasoned professionals will benefit from the 3C’s Framework outlined in the book: Consume, Contribute, and Create.Social Media in Health Care can be read cover to cover or used as quick reference guide. Topics include: Exercises for novice, intermediate, and advanced users Best practices for consuming, sharing, and creating content Tips for readers to build their social media presence and professional brand Recommendations for using digital platforms to expand professional networks Patient privacy concerns and how to avoid ethical pitfalls Social media can start conversations and serve as an open line of communication between peers, the public, and patients. Social Media in Health Care guides members of the medical community in how to use social media to help educate the public and specific patient communities about health care and health policy, make connections with industry leaders and peers, and enhance their professional reputation.
Social Media in Politics
by Bogdan Pătruţ Monica PătruţThis volume sets out to analyse the relation between social media and politics by investigating the power of the internet and more specifically social media, in the political and social discourse. The volume collects original research on the use of social media in political campaigns, electoral marketing, riots and social revolutions, presenting a range of case studies from across the world as well as theoretical and methodological contributions. Examples that explore the use of social media in electoral campaigns include, for instance, studies on the use of Face book in the 2012 US presidential campaign and in the 2011 Turkish general elections. The final section of the book debates the usage of Twitter and other Web 2. 0 tools in mobilizing people for riots and revolutions, presenting and analysing recent events in Istanbul and Egypt, among others.
Social Media in Society
by Jonathon Hutchinson Fiona Suwana Cameron McTernanThis book is about the role that social media plays in the lives of individuals, societies, economies and polities. It therefore takes in a wide view of the emergent and changing impacts of social media platforms, and social media practices. As a consequence, it examines social media use through various intellectual and scholarly traditions --psychology, sociology, cultural studies, economics, and (national and global) politics – but it is primarily situated in the field of media and communications studies. As such, it frames its analysis of social media impacts using media studies concepts and terminology, and places media texts, forms, industries and agents (producers, audiences and other users) at the centre of each thematic chapter.
Social Media in Sport: Evidence-Based Perspectives (Routledge Research in Sport Business and Management)
by Gashaw Abeza and Jimmy SandersonThis book takes a close look at social media in sport and considers its significance for sport business and for the wider relationship between sport and society. Presenting new research, case studies and data, it examines the way people use social media, the changing art of managing social media platforms, and the theory and concepts that inform research on this important topic. Featuring the work of leading sport researchers from around the world, the book presents evidence-based analysis of contemporary topics including fan engagement, athlete activism, branding and sponsorship strategies, sportswashing, public relations and crisis communication. It presents case studies from sports and events such as the Olympic Games, the WNBA, professional football leagues, and Peloton, and across social media platforms including TikTok, Twitter and Instagram. This is essential reading for anybody with an interest in sport media, sport business, the sociology of sport, digital business, or new media studies.
Social Media in the Fashion Industry: Fundamentals, Strategy and Research Methods (Routledge Studies in the Fashion Industry)
by Nadzeya Sabatini Patricia SanMiguel Tekila Harley Nobile Cristina Sánchez-BlancoThis book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context.Through a variety of academic and professional sources and by sharing the results of their own research, the authors present research methodologies, including netnography, visual, sentiment and argumentation analysis, for developing rigorous studies to gain social media insights that can be useful for decision-making and value creation. The book also discusses future trends regarding social media management in the fashion domain via interviews with senior fashion experts.This cutting-edge book that combines theory and practice will appeal to undergraduate and master students across a broad range of fields including fashion studies, marketing, digital marketing and communication and to young professionals who are starting to work in social media. In addition, this book is also developed for young researchers and PhD students employing social media analysis in their studies.
Social Media on the Road
by Oskar JuhlinIn the future, everyday life in traffic will be intricately meshed with city life. Today motorways, cities and streets are places where we spend a considerable amount of time, and where a large number of everyday encounters between people occur. Any road user's journey coincides with hundreds or even thousands of others. This book unpacks the details of the practical achievements involved in socially engaging with people at high speed. Although, generally speaking, these encounters are brief and interaction is slight, the recent emergence of mobile technologies offers opportunities to support drivers and passengers beyond just helping them to reach their destination. New social media could enhance interaction in traffic making life on the road more interesting and meaningful. Such innovative applications could include car stereos that share music amongst drivers; digital games that interact with the landscape passing outside the car windows, or with passengers in surrounding cars; message systems that allow drivers to help each other; and web applications that allow motorcyclists to socialize on the road. Social Media on the Road - The Future of Car Based Computing provides a bridge between research in transport planning and traffic technology, and new media areas such as Computer Human Interaction and Computer Supported Cooperative Work. Those studying and researching in the areas of human computer interaction in mobile use contexts, and those interested in developing new forms of mobile applications and services will find this book an excellent resource. Oskar Juhlin is Associate Professor and Director of the Mobile Life VinnExcellence Centre at Stockholm University and Interactive Institute. 'This book represents a pioneering and key research work that examines the future of transportation being merged with communication and interactive media. It also provides a glimpse of the future potential of mixed reality entertainment for children and family on the move. It is essential for scientists, designers, and engineers working on mobile social media, as well as for business people looking for new potential urban transport media services.' Professor Adrian D. Cheok, Graduate School of Media Design, Keio University.
Social Media, Criminal Law and Legality (Routledge Research in the Law of Emerging Technologies)
by Laura Higson-BlissUtilising Lon Fuller’s conception of legality, this book argues that current legal provisions often used to control online abuse aided by social media do not conform to the basic principles of legality in the criminal law, in turn, threatening freedom of expression.How we regulate inappropriate behaviour online, often referred to as online abuse, particularly online abuse aided by social media, is a contemporary concern for governments across the globe. Tragedies, such as the death of a celebrity following a campaign of online abuse, often hit the headlines, followed by the same echo: there should be a law against this. Yet, in England and Wales, numerous laws exist to control, prosecute, and convict individuals who use the likes of social media to harass, intimidate, and abuse others online. So why is the law failing to keep pace with modern technology? This monograph critically examines this fundamental question, from the perspective of legality. Applying criminal law to three growing areas of concern, it covers: (1) racist speech, (2) cyberharassment/cyberstalking, and (3) the sending of abusive messages online. It then turns to examine the latest attempts by UK officials to tackle these issues through the implementation of the Online Safety Act 2023 and France’s, Germany’s, and India’s attempts to regulate social media.The book will be of interest to researchers in the field of criminal law and cyber law, as well as online abuse, harassment, and discrimination.
Social Media, Crisis Communication, and Emergency Management: Leveraging Web 2.0 Technologies
by Connie M. WhiteAlthough recent global disasters have clearly demonstrated the power of social media to communicate critical information in real-time, its true potential has yet to be unleashed. Social Media, Crisis Communication, and Emergency Management: Leveraging Web 2.0 Technologies teaches emergency management professionals how to use social media to improve
Social Media, Politics and the State: Protests, Revolutions, Riots, Crime and Policing in the Age of Facebook, Twitter and YouTube (Routledge Research in Information Technology and Society #16)
by Christian Fuchs Daniel TrottierThis book is the essential guide for understanding how state power and politics are contested and exercised on social media. It brings together contributions by social media scholars who explore the connection of social media with revolutions, uprising, protests, power and counter-power, hacktivism, the state, policing and surveillance. It shows how collective action and state power are related and conflict as two dialectical sides of social media power, and how power and counter-power are distributed in this dialectic. Theoretically focused and empirically rigorous research considers the two-sided contradictory nature of power in relation to social media and politics. Chapters cover social media in the context of phenomena such as contemporary revolutions in Egypt and other countries, populism 2.0, anti-austerity protests, the fascist movement in Greece's crisis, Anonymous and police surveillance.
Social Media, Social Genres: Making Sense of the Ordinary (Routledge Studies in New Media and Cyberculture)
by Stine LomborgInternet-based applications such as blogs, social network sites, online chat forums, text messages, microblogs, and location-based communication services used from computers and smart phones represent central resources for organizing daily life and making sense of ourselves and the social worlds we inhabit. This interdisciplinary book explores the meanings of social media as a communicative condition for users in their daily lives; first, through a theoretical framework approaching social media as communicative genres and second, through empirical case studies of personal blogs, Twitter, and Facebook as key instances of the category of "social media," which is still taking shape. Lomborg combines micro-analyses of the communicative functionalities of social media and their place in ordinary people’s wider patterns of media usage and everyday practices.
Social Media: Dominating Strategies For Social Media Marketing with Twitter, Facebook, YouTube and Instagram
by Michael RichardsEvery business owner or marketing executive now agrees to the fact that their business has to adapt to social media or end up losing touch with its customers. In this book we dissect and provide you with the best proven strategies that will help you take over all aspects of Social Media.
Social Media: Enduring Principles
by Ashlee HumphreysIntegrating the role of media in society with foundational research and theory, Social Media aims to open a well-structured, well-grounded conversation about media transition and its effects. Offering a comprehensive overview of topics, it covers not only cultural issues like online identityand community, but also tackles more analytical topics like social media measurement, network analysis, and social media economics at an introductory level.
Social Media: Marketing Strategies For Rapid Growth Using: Facebook, Twitter, Instagram, Linkedin, Pinterest And Youtube
by John WilliamsHow can 'Social Media: Marketing Strategies for Rapid Growth Using: Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube' help you achieve this? <P><P> <P>Learn how to grow an engaged and supportive following on Facebook, Twitter, Instagram, Pinterest, YouTube and LinkedIn. <P>Tell your story and get your brands message across in a way that consumers enjoy and even look forward too. <P>Develop the skills needed to turn media consumers into paying customers <P>Learn the key demographics of each social media platform and how to use this to your advantage <P>Learn how to target your marketing to very specific groups of people for increased engagement and conversion <P>Learn how to improve your bottom line with more efficient marketing and cheaper customer acquisition <P>Take your business or brand to the Stratosphere! <P>Ideal for businesses of all sizes, brands and even personal pages <P>It's time to take your social media channels to new heights. It's time to grow your business the right way. Get relevant and dominate your platforms in 2016!