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Twitter Marketing
by Hollis ThomasesThe complete guide to a successful Twitter marketing campaign Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy. Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform. Twitter has become a phenomenon with 32 million users, including major companies such as Apple, JetBlue, and CNN This step-by-step guide explains the demographics, shows how companies are using Twitter, and explains how to scale the approach to your enterprise The detailed coverage includes the basics for Twitter newcomers and explores all elements of a successful strategy Expert author Hollis Thomases shows how to set goals, develop and implement a plan, attract followers, and measure the impact of a campaign The in-depth book explains how to maintain momentum and explores such issues as contests, promotions, and crisis management Twitter Marketing: An Hour a Day is the ultimate guide to succeeding one tweet at a time!
Twitter Marketing For Dummies
by Kyle LacyGet the latest tweets, tools, tips, and techniques and kick-start your Twitter marketing campaign!As the fastest-growing social networking service with more than 50 million tweets posted per day, Twitter poses a plethora of marketing possibilities. Boasting more than 50 percent new or updated content, this fun and friendly second edition reflects the latest features that Twitter has implemented to make the service more appealing to business users. Twitter Marketing For Dummies, 2nd Edition helps you build a following, promote your product, and drive more traffic to your Web site.Details the changes to Twitter since the previous edition and explores the newest features and functionality that Twitter now offers to businesses looking to market their product on the fastest-growing social networking serviceShows you how to effectively increase your visibility and promote your message via TwitterLooks at the new promoted Tweets and Twitter listsDelves into the marketing possibilities that exist with the new feature of sharing tweets on other social networking sitesSo stop twiddling your thumbs and start tweeting today with the Twitter marketing advice shared within the pages of Twitter Marketing For Dummies, 2nd Edition.
Twitter Power 2.0
by Joel CommThe best guide to using Twitter to market to consumers-revised and better than ever Since 2006, forward-thinking companies like Apple, JetBlue, Whole Food, and GM have discovered the instant benefits of leveraging social media site Twitter to reach consumers directly, build their brand, and increase their sales. Some companies have whole teams of specialists whose only job is to respond to the tweets of consumers. In this revised and updated edition of Twitter Power, online marketing guru Joel Comm explores the latest trends in how businesses and marketers can integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness of their product or service, and even handle negative publicity due to angry or disappointed customers. Updated with thirty percent new material, including all the latest business applications for Twitter Includes new, recent case studies of companies at the forefront of the Twitter movement Helps you develop your own social networking strategy to meet your specific business needs Twitter Power is a must-have resource for any business leader who wants to keep up with the social media movement.
Twitter Power 3.0
by Guy Kawasaki Dave Taylor Joel CommTweet your company to the top of the market with a tailored approach to Twitter Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to Twitter, with the most up to date information on trends in social media, branding, and competitive research. Readers will learn that viral content doesn't happen by accident, why videos and photos are crucial to engagement, and how to measure the success of a Twitter strategy using specific and accurate metrics. This new edition contains brand new case studies, user profiles, features, and images, helping readers create a stronger overall Twitter strategy whether they're already engaged or just wondering if Twitter's important for their business future. Tip: it most definitely is important! Twitter has grown up. It's now a public company, worth over $30 billion, and it means business. Twitter has changed over time, but remains a crucial tool for business branding and a key place to engage with customers and build long-term client relationships. This book demonstrates how Twitter can play an important role in business growth, 140 characters at a time. Understand how Twitter differs from other social media platforms Build a savvy Twitter strategy as part of a broader social media plan Create viral content that effortlessly spreads your message and gains you huge numbers of followers Learn which metrics matter, and how to measure and track them Firms need to understand how Twitter is a vital element in any social media marketing, and craft strategies specific to each. Twitter Power 3.0 is the complete guide to Twitter for business, with the latest information, proven techniques, and expert advice.
The Twitter Presidency: Donald J. Trump and the Politics of White Rage (NCA Focus on Communication Studies)
by Brian L. Ott Greg DickinsonThe Twitter Presidency explores the rhetorical style of President Donald J. Trump, attending to both his general manner of speaking as well as to his preferred modality. Trump’s manner, the authors argue, reflects an aesthetics of white rage, and it is rooted in authoritarianism, narcissism, and demagoguery. His preferred modality of speaking, namely through Twitter, effectively channels and transmits the affective dimensions of white rage by taking advantage of the platform’s defining characteristics, which include simplicity, impulsivity, and incivility. There is, then, a structural homology between Trump’s general communication practices and the specific platform (Twitter) he uses to communicate with his base. This commonality between communication practices and communication platform (manner and modality) struck a powerful emotive chord with his followers, who feel aggrieved at the decentering of white masculinity. In addition to charting the defining characteristics of Trump’s discourse, The Twitter Presidency exposes how Trump’s rhetorical style threatens democratic norms, principles, and institutions.
Twitter Tips, Tricks, and Tweets
by Paul McfedriesMaximize your fun and boost your productivity with this updated, full-color guide to tantalizing Twitter tips!The popularity of Twitter continues to soar, and is fast becoming the most popular social networking site online. Whether you're looking to learn how to set up an account for the first time or are on the prowl for some cool third-party Twitter apps, this full-color guide will boost your entire Twitter experience.Allowing you to communicate with fellow Twitters within a 140-character limit, this fun and fascinating social networking tool is easier than maintaining a blog and quicker than sending an e-mail or text. With these tips, tricks, and tweets, you'll stay in the know and up to date on anything and everything you find interesting.Explores the newest Twitter features, including the new re-tweet feature, which adds a re-tweet button to each tweet on a person's timeline, much like the sites current "reply" buttonDiscusses Twitter's new search widget, which is more sophisticated and preciseShows how to use the just-announced Geolocation API, which adds location-based information to tweetsExplains how to tweet from mobile devicesShows how to add Twitter to a blog or to other social networking sites such as FacebookOffers ideas for using Twitter in business as well as for personal contactsCovers Twitter terminology and provides helpful tips and tricks for expanding Twitter's usefulness through third-party applicationsExplore the possibilities of Twitter and discover what the buzz is all about with this tremendously terrific guide to Twitter!
Twitterbots: Making Machines that Make Meaning
by Tony Veale Mike CookThe world of Twitterbots, from botdom's greatest hits to bot construction to the place of the bot in the social media universe. Twitter offers a unique medium for creativity and curiosity for humans and machines. The tweets of Twitterbots, autonomous software systems that send messages of their own composition into the Twittersphere, mingle with the tweets of human creators; the next person to follow you on Twitter or to “like” your tweets may not a person at all. The next generator of content that you follow on Twitter may also be a bot. This book examines the world of Twitterbots, from botdom's greatest hits to the hows and whys of bot-building to the place of bots in the social media landscape. In Twitterbots, Tony Veale and Mike Cook examine not only the technical challenges of bending the affordances of Twitter to the implementation of your own Twitterbots but also the greater knowledge-engineering challenge of building bots that can craft witty, provocative, and concise outputs of their own. Veale and Cook offer a guided tour of some of Twitter's most notable bots, from the deadpan @big_ben_clock, which tweets a series of BONGs every hour to mark the time, to the delightful @pentametron, which finds and pairs tweets that can be read in iambic pentameter, to the disaster of Microsoft's @TayAndYou (which “learned” conspiracy theories, racism, and extreme politics from other tweets). They explain how to navigate Twitter's software interfaces to program your own Twitterbots in Java, keeping the technical details to a minimum and focusing on the creative implications of bots and their generative worlds. Every Twitterbot, they argue, is a thought experiment given digital form; each embodies a hypothesis about the nature of meaning making and creativity that encourages its followers to become willing test subjects and eager consumers of automated creation.Some bots are as malevolent as their authors. Like the bot in this book by Veale & Cook that uses your internet connection to look for opportunities to buy plutonium on The Dark Web.”—@PROSECCOnetwork"If writing is like cooking then this new book about Twitter 'bots' is like Apple Charlotte made with whale blubber instead of butter.”—@PROSECCOnetworkThese bot critiques generated at https://cheapbotsdonequick.com/source/PROSECCOnetwork
The Twittering Machine
by Richard SeymourA brilliant probe into the political and psychological effects of our changing relationship with social mediaFormer social media executives tell us that the system is an addiction-machine. We are users, waiting for our next hit as we like, comment and share. We write to the machine as individuals, but it responds by aggregating our fantasies, desires and frailties into data, and returning them to us as a commodity experience. The Twittering Machine is an unflinching view into the calamities of digital life: the circus of online trolling, flourishing alt-right subcultures, pervasive corporate surveillance, and the virtual data mines of Facebook and Google where we spend considerable portions of our free time. In this polemical tour de force, Richard Seymour shows how the digital world is changing the ways we speak, write, and think. Through journalism, psychoanalytic reflection and insights from users, developers, security experts and others, Seymour probes the human side of the machine, asking what we&’re getting out of it, and what we&’re getting into. Social media held out the promise that we could make our own history–to what extent did we choose the nightmare that it has become?
Twitterville
by Shel IsraelTwitter is the most rapidly adopted communication tool in history, going from zero to ten million users in just over two years. On Twitter, word can spread faster than wildfire. Companies no longer have the option of ignoring the conversation. Unlike other hot social media spaces, Twitterville is dominated by professionals, not students. And despite its size, it still feels like a small town. Twitter allows people to interact much the way they do face-to-face, honestly and authentically. One minute, you’re com- plaining about the weather with local friends, the next, you’re talking shop with a colleague based halfway across the globe. No matter where you’re from or what you do for a living, you will find conversations on Twitter that are valuable. Despite the millions of people joining the site, you’ll quickly find the ones who can make a difference to you. Social media writer Shel Israel shares revealing stories of Twitterville residents, from CEOs to the student who became the first to report the devastation of the Szechuan earthquake; from visionaries trying to raise money for a cause to citizen journalists who outshine traditional media companies. Israel introduces you to trailblazers such as: · Frank Eliason, who used Twitter to reverse Comcast’s blemished customer service reputation · Bill Fergus, who was on the team at Henry Ford Medical Center during the first “live tweeted” surgery · Scott Monty, social media officer for Ford, who held off a mob of misinformed Ranger fans and averted a PR crisis · Connie Reece, who used Twitter to raise tens of thousands of dollars for cancer patients in need · The Coffee Groundz, a Houston-area coffee shop that uses Twitter to pack the tables (and fight off Starbucks) Twitterville features many true stories as dramatic as these. But it also recounts those of ordinary businesspeople who use Twitter to get closer to their customers. And it explains how global neighborhoods will make geography increasingly irrelevant. It even explains why people sometimes really do care what you had for lunch. .
Two Bit Circus and the Future of Entertainment
by Elizabeth Cutbirth Marcella Klein Williams Katherine Bomkamp Elise LemleThis brief will explore topics in computer science through the lens of Two Bit Circus, an engineering entertainment company based out of downtown Los Angeles. This brief examines the ways they apply computer science to a wide variety of applications, including interactive games, immersive adventures, and virtual reality. The authors demonstrate how technology can encourage children and adults to become more comfortable with the STEAM field. Educators and people interested in the ways that innovation and technology can solve current problems in entertainment, healthcare, education, and business will find this brief a valuable resource. Two Bit Circus creates unique productions that encourage playful collaboration across multiple platforms in interactive and meaningful ways. The company produces high tech games and immersive entertainment experiences that merge physical and digital play.
Two Bits: The Cultural Significance of Free Software
by Christopher M. KeltyIn Two Bits, Christopher M. Kelty investigates the history and cultural significance of Free Software, revealing the people and practices that have transformed not only software but also music, film, science, and education. Free Software is a set of practices devoted to the collaborative creation of software source code that is made openly and freely available through an unconventional use of copyright law. Kelty explains how these specific practices have reoriented the relations of power around the creation, dissemination, and authorization of all kinds of knowledge. He also makes an important contribution to discussions of public spheres and social imaginaries by demonstrating how Free Software is a "recursive public"--a public organized around the ability to build, modify, and maintain the very infrastructure that gives it life in the first place. Drawing on ethnographic research that took him from an Internet healthcare start-up company in Boston to media labs in Berlin to young entrepreneurs in Bangalore, Kelty describes the technologies and the moral vision that bind together hackers, geeks, lawyers, and other Free Software advocates. In each case, he shows how their practices and way of life include not only the sharing of software source code but also ways of conceptualizing openness, writing copyright licenses, coordinating collaboration, and proselytizing. By exploring in detail how these practices came together as the Free Software movement from the 1970s to the 1990s, Kelty also considers how it is possible to understand the new movements emerging from Free Software: projects such as Creative Commons, a nonprofit organization that creates copyright licenses, and Connexions, a project to create an online scholarly textbook commons.
Two-Dimensional Change Detection Methods
by Murat Ilsever Cem ÜnsalanChange detection using remotely sensed images has many applications, such as urban monitoring, land-cover change analysis, and disaster management. This work investigates two-dimensional change detection methods. The existing methods in the literature are grouped into four categories: pixel-based, transformation-based, texture analysis-based, and structure-based. In addition to testing existing methods, four new change detection methods are introduced: fuzzy logic-based, shadow detection-based, local feature-based, and bipartite graph matching-based. The latter two methods form the basis for a structural analysis of change detection. Three thresholding algorithms are compared, and their effects on the performance of change detection methods are measured. These tests on existing and novel change detection methods make use of a total of 35 panchromatic and multi-spectral Ikonos image sets. Quantitative test results and their interpretations are provided.
Tworzenie izometrycznych gier spo?eczno?ciowych w HTML5, CSS3 i JavaScript
by Mario Andres PagellaMasz konto na Facebooku? Pewnie, ?e tak - wszyscy maj?! Musia?e? wi?c zauwa?y? gry dost?pne w tym serwisie. Mo?e nie osza?amiaj? fotorealistyczn? grafik? i superdynamiczn? akcj?, maj? jednak to co?. Nazywa si? to grywalno??. Frajda ze wspó?zawodniczenia nie da si? niczym zast?pi?. Popularno?? tego typu gier gwa?townie ro?nie, a firma, która wyprodukowa?a prawdopodobnie najbardziej znan? z nich - Farmville - w?a?nie wchodzi na gie?d?!Dzi?ki tej ksi??ce równie? i Ty b?dziesz móg? spróbowa? szcz??cia. W trakcie lektury dowiesz si?, jak wykorzysta? nowo?ci HTML5 i CSS3 do osi?gni?cia interesuj?cych efektów, takich jak rzut izometryczny. Ponadto zobaczysz, jak wzbogaci? aplikacj? o efekty d?wi?kowe oraz przygotowa? atrakcyjny interfejs u?ytkownika. Wiedza tutaj zawarta pozwoli Ci na przygotowanie kompletnej gry z pomoc? HTML5, CSS3 i JavaScriptu, a nast?pnie zintegrowanie jej z Facebookiem. Teraz to, czy zdob?dziesz popularno?? i osi?gniesz sukces finansowy, zale?y tylko i wy??cznie od Twojej pomys?owo?ci oraz kreatywno?ci!Przygotuj gr?, która b?dzie:oparta na nowoczesnych technologiachzintegrowana z serwisem Facebookdost?pna dla setek graczyzaopatrzona w grafik? 3DpopularnaZaistniej na rynku gier komputerowych!
Tworzenie stron WWW: The Missing Manual (Missing Manual Ser.)
by Matthew MacdonaldFor anyone who wants to create an engaging web site--for either personal or business purposes--Creating Web Sites: The Missing Manual demystifies the process and provides tools, techniques, and expert guidance for developing a professional and reliable web presence. Like every Missing Manual, you can count on Creating Web Sites: The Missing Manual to be entertaining and insightful and complete with all the vital information, clear-headed advice, and detailed instructions you need to master the task at hand. Author Matthew MacDonald teaches you the fundamentals of creating, maintaining, and updating an effective, attractive, and visitor-friendly web site--from scratch or from an existing site that's a little too simple or flat for your liking. Creating Web Sites: The Missing Manual doesn't only cover how to create a well-designed, appealing, smart web site that is thoroughly up to date and brimming with the latest features. It also covers why it's worth the effort by explaining the rationale for creating a site in the first place and discussing what makes a given web site particularly aesthetic, dynamic, and powerful. It further helps you determine your needs and goals and make well informed design and content decisions. Creating Web Sites: The Missing Manual includes a basic primer on HTML, working with JavaScript, and incorporating services like Paypal's shopping cart, Amazon's associate program, and Google AdSense and AdWords. It delivers advanced tricks for formatting, graphics, audio and video, as well as Flash animation and dynamic content. And you'll learn how to identify and connect with your site's audience through forms, forums, meta tags, and search engines. This isn't just another dry, uninspired book on how to create a web site. Creating Web Sites: The Missing Manual is a witty and intelligent guide for all of you who are ready to make your ideas and vision a web reality.
Txt Me: Your Phone Has Changed Your Life. Let's Talk about It.
by B. Bonin BoughWhat's bigger than the internet? Putting it in every pocket, and in every purse. This changes everything, in ways we are only beginning to understand.Mobile devices have become staples of daily life, and our nonstop use of them has changed society . . . forever. <p><p> In Txt Me, B. Bonin Bough, one of the world's leaders in digital marketing, explores the exciting impact and future implications of mobile devices and digital communication on individuals, companies, and society.Including insights from the minds behind Coca-Cola, Conde Nast, NASCAR, and Twitter, Bough breaks down the often counterintuitive ways mobile devices and digital data are reshaping the way we experience, consume, and think. <p> Txt Me is a fascinating, funny, entertaining exploration of how our mobile society is changing the way we are behaving, reacting, thinking, learning, parenting, dating, having sex, eating, worshiping, exercising, and buying. It will challenge, surprise, provoke, and inspire you.
Type-2 Fuzzy Graphical Models for Pattern Recognition
by Jia Zeng Zhi-Qiang LiuThis book discusses how to combine type-2 fuzzy sets and graphical models to solve a range of real-world pattern recognition problems such as speech recognition, handwritten Chinese character recognition, topic modeling as well as human action recognition. It covers these recent developments while also providing a comprehensive introduction to the fields of type-2 fuzzy sets and graphical models. Though primarily intended for graduate students, researchers and practitioners in fuzzy logic and pattern recognition, the book can also serve as a valuable reference work for researchers without any previous knowledge of these fields. Dr. Jia Zeng is a Professor at the School of Computer Science and Technology, Soochow University, China. Dr. Zhi-Qiang Liu is a Professor at the School of Creative Media, City University of Hong Kong, China.
Type-2 Fuzzy Logic in Control of Nonsmooth Systems: Theoretical Concepts And Applications (Studies in Fuzziness and Soft Computing #373)
by Oscar Castillo Luis T. AguilarThis book presents the synthesis and analysis of fuzzy controllers and its application to a class of mechanical systems. It mainly focuses on the use of type-2 fuzzy controllers to account for disturbances known as hard or nonsmooth nonlinearities. The book, which summarizes the authors’ research on type-2 fuzzy logic and control of mechanical systems, presents models, simulation and experiments towards the control of servomotors with dead-zone and Coulomb friction, and the control of both wheeled mobile robots and a biped robot. Closed-loop systems are analyzed in the framework of smooth and nonsmooth Lyapunov functions.
Type-2 Fuzzy Neural Networks and Their Applications
by Rafik Aziz Aliev Babek Ghalib GuirimovThis book deals with the theory, design principles, and application of hybrid intelligent systems using type-2 fuzzy sets in combination with other paradigms of Soft Computing technology such as Neuro-Computing and Evolutionary Computing. It provides a self-contained exposition of the foundation of type-2 fuzzy neural networks and presents a vast compendium of its applications to control, forecasting, decision making, system identification and other real problems. Type-2 Fuzzy Neural Networks and Their Applications is helpful for teachers and students of universities and colleges, for scientists and practitioners from various fields such as control, decision analysis, pattern recognition and similar fields.
Type-3 Fuzzy Logic in Time Series Prediction (SpringerBriefs in Applied Sciences and Technology)
by Oscar Castillo Patricia MelinThis book focuses on the field of type-3 fuzzy logic for applications in time series prediction. The main idea is that a higher type and order of fuzzy logic can help in solving various prediction problems and find better results. In addition, neural networks and fractal theory are employed in enhancing prediction results. In this regard, several hybrid intelligent methods are offered. In this book we test the proposed methods using several prediction problems, like predicting COVID-19 and the stock market. We can notice that when Type-3 fuzzy systems are implemented to model the behavior of systems, the results in prediction are enhanced, because the management of uncertainty is better. For this reason, we consider in this book the proposed methods using type-3 fuzzy systems, neural networks and fractal theory to improve the prediction behavior of the complex nonlinear systems. This book is intended to be a reference for scientists and engineers interested in applying type-3 fuzzy logic techniques for solving complex prediction problems. This book can also be used as a reference for graduate courses like the following: soft computing, fuzzy logic, neural networks, bio-inspired algorithms, intelligent prediction, and similar ones. We consider that this book can also be used to get novel ideas for new lines of research, or to continue the lines of research proposed by the authors of the book.
Type-Based Flood Statistics: An Interlink Between Stochastic and Deterministic Flood Hydrology (Water Science and Technology Library #124)
by Svenja Fischer Andreas H. SchumannThis book summarises for the first time all relevant methodologies for type-based flood statistics, introduces the basis of flood typology and makes them accessible to the user. Flood types improve the understanding of the flood-generating processes and characterise the flood event in terms of its features such as peak, volume and hydrograph shape. In addition, they can also significantly expand the information used in flood statistics and add valuable flood characteristics to the determination of design floods, especially the determination of flood scenarios relevant for reservoir management. A detailed framework with all aspects of point and spatial statistics as well as regionalisation is presented, and examples illustrate the benefit of the proposed methodology. The target audience is both users in associations and engineering offices, as type-based statistics are increasingly becoming part of the specifications, and researchers, as this is a current field of research.
Type-Driven Development with Idris
by Edwin BradySummaryType-Driven Development with Idris, written by the creator of Idris, teaches you how to improve the performance and accuracy of your programs by taking advantage of a state-of-the-art type system. This book teaches you with Idris, a language designed to support type-driven development.Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.About the TechnologyStop fighting type errors! Type-driven development is an approach to coding that embraces types as the foundation of your code - essentially as built-in documentation your compiler can use to check data relationships and other assumptions. With this approach, you can define specifications early in development and write code that's easy to maintain, test, and extend. Idris is a Haskell-like language with first-class, dependent types that's perfect for learning type-driven programming techniques you can apply in any codebase.About the BookType-Driven Development with Idris teaches you how to improve the performance and accuracy of your code by taking advantage of a state-of-the-art type system. In this book, you'll learn type-driven development of real-world software, as well as how to handle side effects, interaction, state, and concurrency. By the end, you'll be able to develop robust and verified software in Idris and apply type-driven development methods to other languages.What's InsideUnderstanding dependent typesTypes as first-class language constructsTypes as a guide to program constructionExpressing relationships between dataAbout the ReaderWritten for programmers with knowledge of functional programming concepts.About the AuthorEdwin Brady leads the design and implementation of the Idris language.Table of ContentsPART 1 - INTRODUCTIONOverviewGetting started with IdrisPART 2 - CORE IDRISInteractive development with typesUser-defined data typesInteractive programs: input and output processingProgramming with first-class typesInterfaces: using constrained generic typesEquality: expressing relationships between dataPredicates: expressing assumptions and contracts in typesViews: extending pattern matchingPART 3 - IDRIS AND THE REAL WORLDStreams and processes: working with infinite dataWriting programs with stateState machines: verifying protocols in typesDependent state machines: handling feedback and errorsType-safe concurrent programming
Type II Uses of Technology in Education: Projects, Case Studies, and Software Applications
by Cleborne D. Maddux D. LaMont JohnsonSpark your students to actually want to learn through the creative application of technology!Type II applications in education make it possible to teach in new and more effective ways. Type II Uses of Technology in Education: Projects, Case Studies, and Software Applications clearly explains methods and strategies presently used by teachers to offer students a creative learning experience through the application of technology. Each chapter presents individual examples of how teachers have applied technology in schools and classrooms, illustrating through case studies, projects, and software applications how to effectively spark students&’ interest and learning. Type II Uses of Technology in Education is the third in a series (Internet Applications of Type II Uses of Technology in Education and Classroom Integration of Type II Uses of Technology in Education, both from Haworth) that provides a clear view of the advantages-and challenges-involved in the use of technology to enhance and actively involve students in the learning process. The applications described and discussed at length here go beyond the mundane educational functions like grading or presenting drill and practice exercises to explore fresh ways of teaching and learning. Students can become involved and actually want to learn, all through the use of creative technology application. The book also includes tables and figures to enhance understanding of the material.Type II Uses of Technology in Education discusses: data collection, analysis, and communication in student research using pocket PCs and laptops the educational effect of using a learning object as a pedagogical model rather than simply being technological in nature examples of integrated Type II activities e-learning courses using interactive video, WebCT, and on-site discussion groups electronic discussion applications in a laptop university teacher education program challenges facing students using computers to enhance and express the extent of their learning information and communication technology (ICT) integration into schools-using three illustrative case studies forward planning needed to make the difficult change to technological application for learning a case study that used problem-based learning software with at-risk students using technology to reinforce visual learning strategies digital portfolio development as a Type II application interactive computer technology in art instruction on-demand help features for effective interactive learning experience Personal Educational Tools (PETs) Type II Uses of Technology in Education: Projects, Case Studies, and Software Applications provides numerous illustrations of technology learning in action and is perfect for educators and students in programs dealing with information technology in education, and for public school personnel with interests and responsibilities in using information technology in the classroom.
Type Inheritance and Relational Theory: Subtypes, Supertypes, and Substitutability
by C. J. DateType inheritance is that phenomenon according to which we can say, for example, that every square is also a rectangle, and so properties that apply to rectangles in general apply to squares in particular. In other words, squares are a subtype of rectangles, and rectangles are a supertype of squares. Recognizing and acting upon such subtype / supertype relationships provides numerous benefits: Certainly it can help in data modeling, and it can also provide for code reuse in applications. For these reasons, many languages, including the standard database language SQL, have long supported such relationships. However, there doesn't seem to be any consensus in the community at large on a formal, rigorous, and abstract model of inheritance. This book proposes such a model, one that enjoys several advantages over other approaches, not the least of which it is that it's fully compatible with the well known relational model of data.Topics the model covers include:Both single and multiple inheritanceScalar, tuple, and relation inheritanceType lattices and union and intersection typesPolymorphism and substitutabilityCompile time and run time bindingAll of these topics are described in detail in the book, with numerous illustrative examples, exercises, and answers. The book also discusses several alternative approaches. In particular, it includes a detailed discussion and analysis of inheritance as supported in the SQL standard.
TypePad For Dummies
by Melanie Nelson Shannon LoweStart, use, and customize a TypePad blog today! TypePad is known for its intuitive user interface, built-in SEO features, optional advertising, free professionally designed templates, fully hosted blogs, and outstanding customer support. This book guides you through the technical tasks necessary for starting, using, and customizing a TypePad blog. Step-by-step tutorials walk you through the process of signing up for a new TypePad blog, while screen shots from real-world blogs bring the book's concepts to life. Guides you through choosing the right TypePad membership plan, signing up, configuring, using, and customizing a blog using the TypePad system Explains the process of signing up for a new TypePad blog and publishing your content on the Web Shares real-world examples that bring the book's ideas to life Get blogging today with TypePad!
Types and Programming Languages
by Benjamin C. PierceA type system is a syntactic method for automatically checking the absence of certain erroneous behaviors by classifying program phrases according to the kinds of values they compute. The study of type systems--and of programming languages from a type-theoretic perspective---has important applications in software engineering, language design, high-performance compilers, and security. This text provides a comprehensive introduction both to type systems in computer science and to the basic theory of programming languages. The approach is pragmatic and operational; each new concept is motivated by programming examples and the more theoretical sections are driven by the needs of implementations. Each chapter is accompanied by numerous exercises and solutions, as well as a running implementation, available via the Web. Dependencies between chapters are explicitly identified, allowing readers to choose a variety of paths through the material. The core topics include the untyped lambda-calculus, simple type systems, type reconstruction, universal and existential polymorphism, subtyping, bounded quantification, recursive types, kinds, and type operators. Extended case studies develop a variety of approaches to modeling the features of object-oriented languages.