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You Only Have to Be Right Once

by Randall Lane

The ultimate insider look at the newest titans of tech--and what you can learn from their successIn 2007, twenty-one-year old David Karp launched Tumblr, a simple micro-blogging platform, on a whim. By 2012, it had become one of the top ten online destinations, drawing 170 million visitors. By 2013, Yahoo had acquired Tumblr for over $1 billion. Just like that, a kid who hadn't even earned his high school diploma was worth over a quarter billion dollars. And he's not the only one . . .Silicon Valley's newest billionaires represent a unique and unconventional breed of entrepreneur: young, bold, and taking the world by storm with their extreme speed, insatiable hunger, and progressive leadership. These whiz kids (and, to be fair, a few adults) have the hottest companies in the world. They are all turning just one brilliant insight or hook into money at a rate never before seen in human history--creating companies that, even with no revenue, garner insane valuations.With unique insider access to the world's most influential and wealthy entrepreneurs, Forbes has dug in to find what these super-entrepreneurs say about their own success. This book, introduced, edited, and updated by Forbes editor Randall Lane, is the first comprehensive look at who these instant tech billionaires are and how they achieved their quick wins. With sixteen illuminating pieces, including two never-before published features, we get behind-the-scenes examinations of the founders of Spotify, Airbnb, Tumblr, Twitter, and more, including: Elon Musk: The billionaire founder of Paypal, electric carmaker Tesla, and private space company SpaceX. His extreme ambition is matched by his preternatural engineering mind; no wonder he was the model for Robert Downey Jr.'s portrayal of Iron Man. Evan Spiegel: The twenty-three-year old declined a $3 billion cash offer from Mark Zuckerberg, after making the mountain come to Mohammed (Snapchat's HQ is in Los Angeles) --an unheard of request from a young gun to one of the biggest players in Silicon Valley. The story of Snapchat's origin is even wilder than Facebook's, but Spiegel's ability to parlay infamy and popularity into revenue is still up in the air, even as Snapchat's valuation continues to grow. Alex Karp: An eccentric philosopher with almost no tech background turned a Peter Thiel backed venture, Palantir, into a data-mining champion, with clients like the NSA, the FBI, and the CIA. Amid heated privacy concerns, Karp continues to grow Palantir like crazy, to $196 million in funding and an estimated $1 billion in contracts in 2014.You Only Have to Be Right Once is the definitive collection of everything we can learn from these incredible game changers and what their next moves spell for the future of business.

You Should Test That

by Chris Goward

Learn how to convert website visitors into customersPart science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion ratesExplains how to analyze data, prioritize experiment opportunities, and choose the right testing methodsHelps you learn what to adjust, how to do it, and how to analyze the resultsFeatures hands-on exercises, case studies, and a full-color insert reinforcing key tacticsAuthor has used these techniques to assist Fortune 500 clientsYou Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.

You Started Your Blog: Now What...?

by Gundi Gabrielle

<p>PLEASE NOTE: This book is written for COMPLETE BEGINNERS. <p>Those that have just set up their first blog and are now struggling with the next steps and where to go from here. It was written in response to feedback I received from my first book, which teaches the technical set up to complete beginners. I noticed patterns of what people were struggling with - often just even deciding what topic to focus on - and how blogging works in general. <p>This book will take you by the hand and guide you through the next steps - the solid, basic techniques that every successful blogger started with. There is no magic pill to suddenly attract thousands of followers - although there are a few techniques that can speed things up and we will cover them. Another area that is often underestimated is learning the WRITING STYLE OF BLOGGING, including how to format your posts.T his book goes into detail and provides resources for further training as that is obviously not something you will learn overnight. <p>We will also look at the characteristics of Viral blog posts, but - once again - don't expect a magic pill! Blogging is hard work and becoming a good blogger - a good blog writer - takes training and time, even if you are already experienced in writing. People read blogs differently than books and unless you adjust to that, you will have a hard time attracting an audience - no matter how experienced a writer you are. Finally, we wil go over the basic monetization strategies that are available to bloggers. <p>If you are new to blogging and are willing to put in the necessary work - and do so consistently - this book will give you a good basic start and take out much of the confusion new bloggers face. Of course, blogging also involves the powerful marketing techniques of SEO and Social Media and they are discussed in depth in part 3 and 4 of this series. I have personally found Kindle Publishing to be another great way to grow a blog following quickly - faster than any other technique actually - and so it is included as part 5 of this series. <p>Once again - if you are looking for advanced techniques, this book will not be for you - it is specifically aimed at beginners who have just started their first blog.</p>

You Suck at Cooking: The Absurdly Practical Guide to Sucking Slightly Less at Making Food: A Cookbook

by You Suck at Cooking

Do you crave food all the time? Do you think you might want to eat again in the future? Do you suck at cooking? Inspired by the wildly popular YouTube channel, these 60+ recipes will help you suck slightly less You already know the creator of the YouTube show You Suck at Cooking by his well-manicured hands and mysterious voice, and now you’ll know him for this equally well-manicured and mysterious tome. It contains more than sixty recipes for beginner cooks and noobs alike, in addition to hundreds of paragraphs and sentences, as well as photos and drawings.You’ll learn to cook with unintimidating ingredients in dishes like Broccoli Cheddar Quiche Cupcake Muffin-Type Things, Eddie’s Roasted Red Pepper Dip (while also learning all about Eddie’s sad, sad life), Jalapeño Chicken, and also other stuff. In addition, there are cooking tips that can be applied not only to the very recipes in this book, but also to recipes outside of this book, and to all other areas of your life (with mixed results). In the end, you just might suck slightly less at cooking.* *Results not guaranteed

You Will Get Through This Night

by Daniel Howell

A practical guide to taking control of your mental health for today, tomorrow, and the days after, from the #1 New York Times bestselling author and beloved entertainer. ‘There’s a moment at the end of every day, where the world falls away and you are left alone with your thoughts. A reckoning, when the things you have been pushing to the background, come forward and demand your attention.’ Written by Daniel Howell, in consultation with a qualified psychologist, in an entertaining and personal way from the perspective of someone who has been through it all—this no-nonsense book gives you the tools to understand your mind so you can be in control and really live. Split into three chapters for each stage of the journey: This Night - how to get through your toughest moments and be prepared to face anything. Tomorrow - small steps to change your thoughts and actions with a big impact on your life. The Days After - help to look after yourself in the long term and not just survive, but thrive. You will laugh and learn—but most of all, this book will assure you that even in your darkest times, there is always hope. You will get through this night.

You'll See This Message When It Is Too Late: The Legal and Economic Aftermath of Cybersecurity Breaches (Information Policy)

by Josephine Wolff

What we can learn from the aftermath of cybersecurity breaches and how we can do a better job protecting online data. Cybersecurity incidents make the news with startling regularity. Each breach—the theft of 145.5 million Americans' information from Equifax, for example, or the Russian government's theft of National Security Agency documents, or the Sony Pictures data dump—makes headlines, inspires panic, instigates lawsuits, and is then forgotten. The cycle of alarm and amnesia continues with the next attack, and the one after that. In this book, cybersecurity expert Josephine Wolff argues that we shouldn't forget about these incidents, we should investigate their trajectory, from technology flaws to reparations for harm done to their impact on future security measures. We can learn valuable lessons in the aftermath of cybersecurity breaches. Wolff describes a series of significant cybersecurity incidents between 2005 and 2015, mapping the entire life cycle of each breach in order to identify opportunities for defensive intervention. She outlines three types of motives underlying these attacks—financial gain, espionage, and public humiliation of the victims—that have remained consistent through a decade of cyberattacks, offers examples of each, and analyzes the emergence of different attack patterns. The enormous TJX breach in 2006, for instance, set the pattern for a series of payment card fraud incidents that led to identity fraud and extortion; the Chinese army conducted cyberespionage campaigns directed at U.S.-based companies from 2006 to 2014, sparking debate about the distinction between economic and political espionage; and the 2014 breach of the Ashley Madison website was aimed at reputations rather than bank accounts.

The Young and the Digital: Why the Migration to Social-network Sites, Games, and Anytime, Anywhere Media Means for Our Future

by S. Craig Watkins

S. Craig Watkins skillfully draws from more than 500 surveys and 350 in-depth interviews with young people, parents, and educators to understand how a digital lifestyle is affecting the ways youth learn, play, bond, and communicate. Timely and deeply relevant, the book covers the influence of MySpace and Facebook, the growing appetite for anytime, anywhere media and fast entertainment, how online digital gates reinforce race and class divisions, and how technology is transforming America's classrooms. Watkins also debunks popular myths surrounding cyberpredators, Internet addiction, and social isolation. The result is a fascinating portrait, both celebratory and wary, about the coming of age of the first fully wired generation.

Young Citizens and New Media: Learning for Democratic Participation (Routledge Studies in Social and Political Thought #52)

by Peter Dahlgren

This book integrates four distinct topics: young people, citizenship, new media, and learning processes. When taken together, these four topics merge to define an arena of social and research attention that has become compelling in recent years. The general international concern expressed of declining democratic engagement and the role of citizenship today becomes all the more acute when it turns to younger people. At the same time, there is growing attention being paid to the potential of new media – especially internet and mobile telephony – to play a role in facilitating newer forms of political participation. It is clear that many of the present manifestations of ‘new politics’ in the extra parliamentarian domain, not only make sophisticated use of such media, but are indeed highly dependent on them. With an impressive array of contributors, this book will appeal to those interested in a number of spheres, including media and cultural studies, political science, pedagogy, and sociology.

Young Geographers: Showcasing Research Contributions in Geography (Key Challenges in Geography)

by Gert Ruepert Tijana Ilić

This book shows an updated overview of research about human geography topics like urban growth/urban challenges, transportation, landscape, land cover, geospatial analysis, regional planning/local development, cultural geography, tourism, and so on. Between 2020 and 2022, due to COVID-19 and lockdowns worldwide, there were fewer opportunities for young and upcoming researchers to present their state-of-the-art findings at conferences. In order to highlight exceptional research of young geographers during this time, the idea for this book was created. In collaboration with the EGEA alumni foundation for students and young geographers, 12 authors were selected to showcase their scientific work. In addition to that, most of them present amazing maps and figures as outstanding expression of the need of GIS for geography research.

Young Guns: Obsession, Overwatch, and the Future of Gaming

by Austin Moorhead

Moneyball meets Bringing Down the House in the behind-the-scenes dramatic story of the rise of global pro gaming leaguesWelcome to the high-stakes world of esports where shit-talking teenage gamers, billionaire sports franchise owners, and celebrity entrepreneurs are all competing to understand and conquer the fast-emerging future of entertainment. The burgeoning frontier of professional gaming has moved beyond the niche corners of the internet to become a global phenomenon, upending youth viewership for the major sports leagues and opening a generational rift over the nature of "athletics." Soon, professional video game competitions may well be as ingrained in our culture as Monday Night Football. YOUNG GUNS: Obsession, Overwatch, and the Future of Gaming takes readers behind the scenes of the esports boom and into the lives of the gamers and game changers leading the charge, unfurling a wry, unexpected, and often hilarious narrative about the rise of professional gaming and the business of electronic sports. An avid gamer himself, author Austin Moorhead became fascinated by pro gaming, in particular the Overwatch League (OWL) after sports titans Robert Kraft, Stan Kroenke, and Jeff Wilpon each paid $20 million for a team. At the same time that he began investigating the inner-workings of the league, OWL launched esports into the American mainstream, inking TV deals with ABC and ESPN, selling out NBA stadiums for live competitions, and minting a new version of young pro athletes. Embedding with two top teams in the Overwatch League, the San Francisco Shock and the London Spitfire, as they embark on the inaugural season, Moorhead pulls back the curtain on the grueling practice schedules and spartan lifestyles of the league's most popular players. In addition to the "gamer houses" and competitions in which the pros hone their skills, Moorhead takes readers into the board room of Overwatch-developer Blizzard Entertainment, where entrepreneurs eager to capitalize on youth culture take bets on new esports franchises for tens of millions. The result is a rollicking story about the superstars of the future and the absurd collision of adolescent prodigies and high-stakes industry, an uproarious look at the future of sports and entertainment that is part Bringing Down the House, part Moneyball.

Young People, Social Media and Health (Routledge Studies in Physical Education and Youth Sport)

by Victoria Goodyear Kathleen Armour

The Open Access version of this book, available at http://www.tandfebooks.com/doi/view/10.4324/9781351026987, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license The pervasiveness of social media in young people’s lives is widely acknowledged, yet there is little evidence-based understanding of the impacts of social media on young people’s health and wellbeing. Young People, Social Media and Health draws on novel research to understand, explain, and illustrate young people’s experiences of engagement with health-related social media; as well as the impacts they report on their health, wellbeing, and physical activity. Using empirical case studies, digital representations, and evidence from multi-sector and interdisciplinary stakeholders and academics, this volume identifies the opportunities and risk-related impacts of social media. Offering new theoretical insights and practical guidelines for educators, practitioners, parents/guardians, and policy makers; Young People, Social Media and Health will also appeal to students and researchers interested in fields such as Sociology of Sport, Youth Sports Development, Secondary Physical Education, and Media Effects.

Youngsters Solving Mathematical Problems with Technology

by Susana Carreira Keith Jones Nélia Amado Hélia Jacinto Sandra Nobre

This book contributes to both mathematical problem solving and the communication of mathematics by students, and the role of personal and home technologies in learning beyond school. It does this by reporting on major results and implications of the Problem@Web project that investigated youngsters' mathematical problem solving and, in particular, their use of digital technologies in tackling, and communicating the results of their problem solving, in environments beyond school. The book has two focuses: Mathematical problem solving skills and strategies, forms of representing and expressing mathematical thinking, technological-based solutions; and students´ and teachers´ perspectives on mathematics learning, especially school compared to beyond-school mathematics.

Your AI Survival Guide: Scraped Knees, Bruised Elbows, and Lessons Learned from Real-World AI Deployments

by Sol Rashidi

Practical and proven AI deployment strategies for non-technical business leaders In Your AI Survival Guide: Scraped Knees, Bruised Elbows, and Lessons Learned from Real-World AI Deployments, business executive and technologist Sol Rashidi delivers an insightful and practical discussion of how to deploy artificial intelligence in your company. Having helped IBM launch Watson in 2011, Sol has first-hand knowledge of the ups, downs, and change management intricacies that can help you with a successful deployment beyond all the AI hype. She walks you through various frameworks for how to establish your AI strategy, pick your use cases, prepare your non-technology teams, and overcome the most common obstacles standing in the way of successfully implementing AI in your business, based on her many years of deploying AI projects in businesses, which few can claim. Sol demystifies the topic of artificial intelligence in a way that business leaders and business owners—and those who want to be more business minded—can easily understand. The book also offers: Real-world use cases from ten different industries, including retail, healthcare, energy, insurance, agriculture, and more; ten different functions, including supply chain, manufacturing, procurement, legal, and more; and personal stories, anecdotes, and insights gained from implementations Techniques for facilitating executive-level buy-in for your most ambitious and promising AI strategies Jargon-free and accessible language that simplifies a seemingly complicated topic And practical advice that’s not based on AI hype Perfect for executives, managers, directors, founders, entrepreneurs, practitioners and other non-technical business leaders, Your AI Survival Guide is the ideal guide to help you deploy artificial intelligence in your business and increase your chances of success whether your business goal is top-line growth, increased productivity, or efficiency gains without having to add headcount as the go-to answer.

Your Code as a Crime Scene: Use Forensic Techniques to Arrest Defects, Bottlenecks, and Bad Design in Your Programs

by Adam Tornhill

Jack the Ripper and legacy codebases have more in common than you'd think. Inspired by forensic psychology methods, you'll learn strategies to predict the future of your codebase, assess refactoring direction, and understand how your team influences the design. With its unique blend of forensic psychology and code analysis, this book arms you with the strategies you need, no matter what programming language you use.Software is a living entity that's constantly changing. To understand software systems, we need to know where they came from and how they evolved. By mining commit data and analyzing the history of your code, you can start fixes ahead of time to eliminate broken designs, maintenance issues, and team productivity bottlenecks. In this book, you'll learn forensic psychology techniques to successfully maintain your software. You'll create a geographic profile from your commit data to find hotspots, and apply temporal coupling concepts to uncover hidden relationships between unrelated areas in your code. You'll also measure the effectiveness of your code improvements. You'll learn how to apply these techniques on projects both large and small. For small projects, you'll get new insights into your design and how well the code fits your ideas. For large projects, you'll identify the good and the fragile parts.Large-scale development is also a social activity, and the team's dynamics influence code quality. That's why this book shows you how to uncover social biases when analyzing the evolution of your system. You'll use commit messages as eyewitness accounts to what is really happening in your code. Finally, you'll put it all together by tracking organizational problems in the code and finding out how to fix them. Come join the hunt for better code!What You Need:You need Java 6 and Python 2.7 to run the accompanying analysis tools. You also need Git to follow along with the examples.

Your Code as a Crime Scene, Second Edition

by Adam Tornhill

Jack the Ripper and legacy codebases have more in common than you'd think. Inspired by forensic psychology methods, you can apply strategies to identify problems in your existing code, assess refactoring direction, and understand how your team influences the software architecture. With its unique blend of criminal psychology and code analysis, Your Code as a Crime Scene arms you with the techniques you need to take on any codebase, no matter what programming language you use. Software development might well be the most challenging task humanity ever attempted. As systems scale up, they also become increasingly complex, expensive to maintain, and difficult to reason about. We can always write more tests, try to refactor, and even fire up a debugger to understand complex coding constructs. That's a great starting point, but you can do so much better. Take inspiration from forensic psychology techniques to understand and improve existing code. Visualize codebases via a geographic profile from commit data to find development hotspots, prioritize technical debt, and uncover hidden dependencies. Get data and develop strategies to make the business case for larger refactorings. Detect and fix organizational problems from the vantage point of the software architecture to remove bottlenecks for the teams. The original Your Code as a Crime Scene from 2014 pioneered techniques for understanding the intersection of people and code. This new edition reflects a decade of additional experience from hundreds of projects. Updated techniques, novel case studies, and extensive new material adds to the strengths of this cult classic. Change how you view software development and join the hunt for better code! What You Need: You need to be comfortable reading code. You also need to use Git (or Subversion, Mercurial or similar version-control tool).

Your Computer Is on Fire

by Thomas Mullaney Benjamin Peters Mar Hicks Kavita Philip

Techno-utopianism is dead: Now is the time to pay attention to the inequality, marginalization, and biases woven into our technological systems.This book sounds an alarm: after decades of being lulled into complacency by narratives of technological utopianism and neutrality, people are waking up to the large-scale consequences of Silicon Valley-led technophilia. This book trains a spotlight on the inequality, marginalization, and biases in our technological systems, showing how they are not just minor bugs to be patched, but part and parcel of ideas that assume technology can fix--and control--society.ContributorsJanet Abbate, Ben Allen, Paul N. Edwards, Nathan Ensmenger, Mar Hicks, Halcyon M. Lawrence, Thomas S. Mullaney, Safiya Umoja Noble, Benjamin Peters, Kavita Philip, Sarah T. Roberts, Sreela Sarkar, Corinna Schlombs, Andrea Stanton, Mitali Thakor, Noah Wardrip-Fruin

Your Digital Afterlives

by Eric Charles Steinhart

Digitalism is a philosophical strategy that uses new computational ways of thinking to develop naturalistic but meaningful ways of thinking about bodies, souls, universes, gods, and life after death. Your Digital Afterlives examines four recently developed and digitally inspired theories of life after death.

Your First Week With Bootstrap

by Syed Fazle Rahman Maria Antonietta Perna Ilya Bodrov-Krukowski Ahmed Bouchefra Craig Watson Rhiana Heath Ivaylo Gerchev

Bootstrap stands as one of the most popular, open-source, front-end frameworks on the Web. Since its official release in 2011, it has undergone several changes, and it's now one of the most stable and responsive frameworks available. It's loved by web developers of all levels, as it gives them the capability to build a functional, attractive website design within minutes. A novice developer with just some basic knowledge of HTML and little CSS can easily get started with Bootstrap. In this book we'll take you through Bootstrap basics, introduce you to its major features, and get you building your first Bootstrap sites. It contains: Why I Love Bootstrap, and Why You Should Too by Syed Fazle RahmanUnderstanding Bootstrap: How it Works, and What's New by Syed Fazle RahmanSuper Smart New Features to Win You Over by Maria Antonietta PernaUnderstanding Bootstrap Modals by Syed Fazle Rahman A Deep Dive into the Bootstrap Form Component by Ilya Bodrov-KrukowskiThe Card Component: a Complete Introduction by Ahmed BouchefraHow to Build a Responsive Type Scale with Bootstrap by Craig WatsonA Beginner's Guide to the Latest Bootstrap Utility Classes by Ilya Bodrov-Krukowski3 Tips for Speeding Up Your Bootstrap Website by Maria Antonietta PernaCustomizing Bootstrap jQuery Plugins by Maria Antonietta Perna8 Tips for Improving Bootstrap Accessibility by Rhiana HeathFront-end Frameworks: Custom vs Ready-to-use Solutions by Ivaylo Gerchev This book is for all frontend developers who want to build responsive, mobile-first websites. You'll need to be familiar with HTML and CSS and have a reasonable level of understanding of JavaScript in order to follow the discussion.

Your First Week With Node.js

by James Hibbard Camilo Reyes Michael Wanyoike Mark Brown Manjunath M Jay Raj Florian Rappl

While there have been quite a few attempts to get JavaScript working as a server-side language, Node.js (frequently just called Node) has been the first environment that's gained any traction. It's now used by companies such as Netflix, Uber and Paypal to power their web apps. Node allows for blazingly fast performance; thanks to its event loop model, common tasks like network connection and database I/O can be executed very quickly indeed. From a beginner's point of view, one of Node's obvious advantages is that it uses JavaScript, a ubiquitous language that many developers are comfortable with. If you can write JavaScript for the client-side, writing server-side applications with Node should not be too much of a stretch for you. In this book, we'll offer a beginner's introduction to Node and its related technologies, and get you under way writing your first Node applications. It contains: What Is Node and When Should I Use It? by James Hibbard A Beginner Splurge in Node.js by Camilo Reyes and Michiel MuldersA Beginner's Guide to npm- the Node Package Manager by Michael Wanyoike and Peter DierxForms, File Uploads and Security with Node.js and Express by Mark BrownMEAN Stack: Build an App with Angular 2+ and the Angular CLI by Manjunath MDebugging JavaScript with the Node Debugger by Camilo ReyesUsing MySQL with Node.js and the mysql JavaScript Client by Jay RajHow to Use SSL/TLS with Node.js by Florian Rappl and Almir Bijedic This book is for anyone who wants to start learning server-side development with Node.js. Familiarity with JavaScript is assumed, but we don't assume any previous back-end development experience.

Your First Week With React

by Maria Antonietta Perna Pavels Jelisejevs Michael Wanyoike Chris Laughlin Eric Greene Mark Brown Camilo Reyes

React is a remarkable JavaScript library that' taken the development community by storm. In a nutshell, it's made it easier for developers to build interactive user interfaces for web, mobile and desktop platforms. One of its best features is its freedom from the problematic bugs inherent in MVC frameworks, where inconsistent views is a recurring problem for big projects. Today, thousands of companies worldwide are using React, including big names such as Netflix and AirBnB. React has become immensely popular, such that a number of apps have been ported to React -- including WhatsApp, Instagram and Dropbox. This book is a collection of tutorials, selected from SitePoint's React Hub, that will guide you through your first days with the amazingly flexible library.

Your Google Game Plan for Success

by Joe Teixeira

Get the most out of Google's trifecta of tools and optimize your Web presence! Savvy marketers are always searching for new ways to attract and keep online customers. Google's array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in the digital age. Learn the basics of Google AdWords, Analytics, and Website Optimizer-and then discover how to use this powerful trifecta together to help you track, extract, and analyze data and make necessary changes. Topics include cost-per-click advertising, conversion tracking, how to apply what you're learning, and much more. Brings you up to speed on Google AdWords, Analytics, and Website Optimizer Shows how to use each tool individually-and then together as a powerful trio to track, analyze, and optimize your Web presence Topics include the basics of CPC (cost per click) and how to use Google's Ad Planner, the AdWords Editor, and conversion tracking Covers how to install tracking code in your Web site, what reports are available and how to use them, testing, applying what you learn, and much more Start increasing ROI, online sales, and web site traffic quality with Google tools and the insights and techniques in this expert guide.

Your Life in Numbers: Modeling Society Through Data

by Pablo Jensen

More than 300 years ago, Isaac Newton created a mathematical model of the solar system that predicted the existence of a yet unknown planet: Neptune. Today, driven by the digital revolution, modern scientists are creating complex models of society itself to shed light on topics as far-ranging as epidemic outbreaks and economic growth. But how do these scientists gather and interpret their data? How accurate are their models? Can we trust the numbers? With a rare background in physics, economics and sociology, the author is able to present an insider’s view of the strengths, weaknesses and dangers of transforming our lives into numbers. After reading this book, you’ll understand how different numerical models work and how they are used in practice. The author begins by exploring several simple, easy-to-understand models that form the basis for more complex simulations. What follows is an exploration of the myriad ways that models have come to describe and define our world, from epidemiology and climate change to urban planning and the world chess championship. Highly engaging and nontechnical, this book will appeal to any readers interested in understanding the links between data and society and how our lives are being increasingly captured in numbers.

Your Office: Microsoft® Office 2016

by Amy Kinser Jacobson Kinser Kosharek Moriarity

The Your Office series prepares students to use both technical and soft skills in the real world. Hands-on technical content is woven into realistic business scenarios and focuses on using Microsoft Office® as a decision-making tool. The series features a unique running business scenario that connects all of the cases together and exposes students to using Office to solve problems relating to business areas like finance and accounting, production and operations, sales and marketing. p><p> Each chapter introduces a realistic business case for students to complete via hands-on steps that are easily identified in blue shaded boxes. Each blue box teaches a skill and comes complete with video and interactive support. Chapters are grouped into Business Units, which collectively illustrate a specific set of business concepts to achieve AACSB-related outcomes. Each Business Unit ends with a Capstone section, testing students' ability to apply concepts and skills beyond a single chapter.

Your Office: Getting Started with Project Management Using Microsoft Project 2013

by Amy S. Kinser Kristyn Jacobson

This book provides an overview of key project management topics and skills, using Microsoft Project 2013 to give students hands-on learning.

Your Passport to a Career in Bioinformatics

by Prashanth N Suravajhala

The book is a ready reckoner aimed at the student community aspiring to take up a career in bioinformatics. The book firstly provides a perspective on the domain and addresses the challenges faced by community namely the attempts to understand data produced by genome sequencing projects. It then brings to light High Performance Computing (HPC) as it helps in interpreting and analyzing genome sequences. The book also dwells on how interactions in a systems (organism), the components that interact with each other and the outcome of such interactions. It then calls for a consensus on the tools like rapid and inexpensive DNA sequencing technologies, HAPMAP projects, Dollar One Genome (DOG), to enable a reader understand how bioinformatics transits from research, to vocation and avocation. Further it extols the virtues of in silico for bioinformatical predictions as it helps wet-lab biologists reduce time for experiments. Also it describes the intricacies of bioinformatics and its usefulness to wet-based biologists and other cross-disciplinarians. The book lists out 10 reasons for taking up bioinformatics as a career, and includes insights from global experts on the domain. It also makes a case for a mediocre student getting into bioinformatics with discipline, determination, dynamism and diligence. The book further describes BioinformaTICKS a tool for emerging as a winner in bioinformatics.

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