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User Science and Engineering: 5th International Conference, i-USEr 2018, Puchong, Malaysia, August 28–30, 2018, Proceedings (Communications in Computer and Information Science #886)
by Natrah Abdullah Wan Adilah Wan Adnan Marcus FothThis book constitutes the refereed proceedings of the 5th International Conference on User Science and Engineering, i-USEr 2018, held in Puchong, Malaysia, in August 2018. The 32 papers accepted for i-USEr 2018 were selected from 72 submissions with a thorough double-blind review process. The selected papers illustrate how HCI is inclusive and omnipresent within the domains of informatics, Internet of Things, Quality of Life, and others. They are organized in the following topical sections: design, UX and usability; HCI and underserved; technology and adoption; human centered computing; HCI and IT infrastructure; and HCI and analytics.
User Stories Applied: For Agile Software Development
by Mike CohnThis guide describes user stories and explains how they can be used to articulate customer programming needs. It highlights both successful and unsuccessful implementations of the concept, and discusses its application for planning, managing, and testing software development projects. Cohn is a programmer and software project manager. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
User Story Mapping: Discover the Whole Story, Build the Right Product
by Jeff Patton Peter EconomyUser story mapping is a valuable tool for software development, once you understand why and how to use it. This insightful book examines how this often misunderstood technique can help your team stay focused on users and their needs without getting lost in the enthusiasm for individual product features.Author Jeff Patton shows you how changeable story maps enable your team to hold better conversations about the project throughout the development process. Your team will learn to come away with a shared understanding of what you’re attempting to build and why.Get a high-level view of story mapping, with an exercise to learn key concepts quicklyUnderstand how stories really work, and how they come to life in Agile and Lean projectsDive into a story’s lifecycle, starting with opportunities and moving deeper into discoveryPrepare your stories, pay attention while they’re built, and learn from those you convert to working software
User Tested: How the World's Top Companies Use Human Insight to Create Great Experiences
by Janelle Estes Andy MacMillanAn insightful discussion and practical guide on how to put customers back into the center of your business model With so many digital experiences touching our lives—and businesses—it’s understandable to feel like you’re drowning in data. There’s a dashboard or chart for just about everything, but data alone can’t help you understand and empathize with your customers. No amount of it will take you inside their heads, help you see the world through their eyes, or let you experience what it’s really like to be your customer. Only human insight from real people can do that. User Tested gives both individual contributors and executives an approachable, pragmatic playbook for stepping beyond standard business metrics and infusing real human insight into every business decision, design, and experience. In this book, you’ll: Learn how businesses became obsessed with data—but disconnected from their customers—and why that’s not sustainable Get the basics about how to capture human insight through user testing, including how to find the right people, ask the right questions, and make sense of and act on all the insights you uncover Dive into a detailed playbook that shares real-world examples of how you can collect and scale human insight across the teams in your organization—from marketing to product, and beyond Learn how to evangelize the power of human insight throughout your organization, so every department can create a culture of customer empathy and share a firsthand understanding of customer needs Find out how companies like Microsoft, AAA Club Alliance, HelloFresh, and Notre Dame’s IDEA Center solidly connect with and elicit meaningful feedback from customers in friendlier, faster, and more direct ways Perfect for any industry, User Tested: How the World's Top Companies Use Human Insight to Create Great Experiences was co-authored by the chief insights officer and the CEO of UserTesting—a SaaS company fundamentally changing the way both B2B and consumer brands find out what real people think and feel. The book reflects the authors’ commitment to helping you position the customer squarely in the center of your business model by weaving their true voices throughout your company’s decision making.
User Training for Busy Programmers
by William RiceThis book is concise and pithy, focusing on action rather than theory. While many books explore the subject of adult learning, User Training for Busy Programmers shows the reader how to apply a proven method in a systematic way enabling busy programmers to produce excellent results without adding too much to their workload. William's approach is to start in the middle and work your way outward. He based this approach on an article he wrote about how to develop user documentation. "I wrote this when I realized that my method for creating user documentation and training under tight deadlines was nothing like what I learned in school. I really expected heavy criticism from other writers and trainers when I published this article, but apparently my heresy was well-received. It's one of the most-linked-to and highest-rated articles on my website. By the time I saw the need for a book that enables non-trainers to develop software training courses, I had thoroughly developed the middle-out approach." Do you need to write a successful software training course? Are you unsure of how to start? Would you like a step-by-step project plan to guide you in the development of your software class? This book gets right to the point with clear, concise directions for developing an end-user software course.
User Unfriendly: Consumer Struggles with Personal Technologies, from Clocks and Sewing Machines to Cars and Computers
by Joseph J. CornWe’ve all been there. Seduced by the sleek designs and smart capabilities of the newest gadgets, we end up stumped by their complicated set-up instructions and exasperating error messages. In this fascinating history, Joseph J. Corn maps two centuries of consumer frustration and struggle with personal technologies.Aggravation with the new machines people adopt and live with is as old as the industrial revolution. Clocks, sewing machines, cameras, lawn mowers, bicycles, electric lights, cars, and computers: all can empower and exhilarate, but they can also exact a form of servitude. Adopters puzzle over which type and model to buy and then how to operate the device, diagnose its troubles, and meet its insatiable appetite for accessories, replacement parts, or upgrades. It intrigues Corn that we put up with the frustrations our technology thrusts upon us, battling with the unfamiliar and climbing the steep learning curves. It is this ongoing struggle, more than the uses to which we ultimately put our machines, that animates this thought-provoking study.Having extensively researched owner’s manuals, computer user-group newsletters, and how-to literature, Corn brings a fresh, consumer-oriented approach to the history of technology. User Unfriendly will be valuable to historians of technology, students of American culture, and anyone interested in our modern dependence on machines and gadgets.
A User's Guide to Business Analytics
by Ayanendranath Basu Srabashi BasuA User's Guide to Business Analytics provides a comprehensive discussion of statistical methods useful to the business analyst. Methods are developed from a fairly basic level to accommodate readers who have limited training in the theory of statistics. A substantial number of case studies and numerical illustrations using the R-software package are provided for the benefit of motivated beginners who want to get a head start in analytics as well as for experts on the job who will benefit by using this text as a reference book. The book is comprised of 12 chapters. The first chapter focuses on business analytics, along with its emergence and application, and sets up a context for the whole book. The next three chapters introduce R and provide a comprehensive discussion on descriptive analytics, including numerical data summarization and visual analytics. Chapters five through seven discuss set theory, definitions and counting rules, probability, random variables, and probability distributions, with a number of business scenario examples. These chapters lay down the foundation for predictive analytics and model building. Chapter eight deals with statistical inference and discusses the most common testing procedures. Chapters nine through twelve deal entirely with predictive analytics. The chapter on regression is quite extensive, dealing with model development and model complexity from a user’s perspective. A short chapter on tree-based methods puts forth the main application areas succinctly. The chapter on data mining is a good introduction to the most common machine learning algorithms. The last chapter highlights the role of different time series models in analytics. In all the chapters, the authors showcase a number of examples and case studies and provide guidelines to users in the analytics field.
A User's Guide to Network Analysis in R (Use R!)
by Douglas LukePresenting a comprehensive resource for the mastery of network analysis in R, the goal of Network Analysis with R is to introduce modern network analysis techniques in R to social, physical, and health scientists. The mathematical foundations of network analysis are emphasized in an accessible way and readers are guided through the basic steps of network studies: network conceptualization, data collection and management, network description, visualization, and building and testing statistical models of networks. As with all of the books in the Use R! series, each chapter contains extensive R code and detailed visualizations of datasets. Appendices will describe the R network packages and the datasets used in the book. An R package developed specifically for the book, available to readers on GitHub, contains relevant code and real-world network datasets as well.
The User's Journey: Storymapping Products That People Love
by Donna Lichaw Eva Lotta-LammLike a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a "story first" approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.
Uses of Technology in Primary and Secondary Mathematics Education: Tools, Topics And Trends (ICME-13 Monographs)
by Paul Drijvers Lynda Ball Hans-Stefan Siller Silke Ladel Michal Tabach Colleen ValeThis book provides international perspectives on the use of digital technologies in primary, lower secondary and upper secondary school mathematics. It gathers contributions by the members of three topic study groups from the 13th International Congress on Mathematical Education and covers a range of themes that will appeal to researchers and practitioners alike. The chapters include studies on technologies such as virtual manipulatives, apps, custom-built assessment tools, dynamic geometry, computer algebra systems and communication tools. Chiefly focusing on teaching and learning mathematics, the book also includes two chapters that address the evidence for technologies’ effects on school mathematics. The diverse technologies considered provide a broad overview of the potential that digital solutions hold in connection with teaching and learning. The chapters provide both a snapshot of the status quo of technologies in school mathematics, and outline how they might impact school mathematics ten to twenty years from now.
Uses of Technology in Upper Secondary Mathematics Education
by Stephen Hegedus Colette Laborde Corey Brady Sara Dalton Hans-Stefan Siller Michal Tabach Jana Trgalova Luis Moreno-ArmellaThis survey addresses the use of technology in upper secondary mathematics education from four points of view: theoretical analysis of epistemological and cognitive aspects of activity in new technology mediated learning environments, the changes brought by technology in the interactions between environment, students and teachers, the interrelations between mathematical activities and technology, skills and competencies that must be developed in teacher education. Research shows that the use of some technologies may deeply change the solving processes and contribute to impact the learning processes. The questions are which technologies to choose for which purposes, and how to integrate them, so as to maximize all students' agency. In particular the role of the teacher in classrooms and the content of teacher education programs are critical for taking full advantage of technology in teaching practice.
Using and Administering Linux: Zero to SysAdmin: Getting Started
by David BothLearn to be a Linux sysadmin and an expert user of the Linux operating system, even with no previous Linux experience. This second edition of the popular and highly rated Linux self-study training course has been fully updated to Fedora Linux 37 with expanded and revised content and figures as well new chapters on the BTRFS file system, using Zram for swap, NetworkManager, automation with Ansible, and systemd.Like the previous version, this edition has been reviewed for technical accuracy by a highly respected Linux expert and will prepare you to manage complex systems with ease and equip you for a new career. It has also been reviewed by a student who took this course to ensure its readability and flow for those with little or no previous experience with Linux.In this first volume of the training course series, you will learn about operating systems in general and Linux in particular, and explore the Linux philosophy for SysAdmins in preparation for the rest of the course. This book provides you with the tools necessary for mastering user management; installing, updating, and deleting software; and using command line tools to do performance tuning and basic problem determination.You'll begin by creating a virtual network and installing an instance of Fedora – a popular and powerful Linux distribution – on a VirtualBox VM that can be used for all of the experiments on an existing Windows or Linux computer. You’ll then move on to the basics of using the Xfce GUI desktop and the many tools Linux provides for working on the command line including virtual consoles, various terminal emulators, Bash, and other shells.Explore data streams and the Linux tools used to manipulate them, and learn about the Vim text editor, which is indispensable to advanced Linux users and system administrators and be introduced to some other text editors. You’ll also see how to install software updates and new software, learn additional terminal emulators, and some advanced shell skills. Examine the sequence of events that take place as the computer boots and Linux starts up, configure your shell to personalize it in ways that can seriously enhance your command line efficiency, and delve into files and filesystems.What You Will LearnInstall Fedora Linux and basic configuration of the Xfce desktopAccess the root user ID, and the care that must be taken when working as rootUse Bash and other shells in the Linux virtual consoles and terminal emulatorsCreate and modify system configuration files with Use the Vim text editorExplore administrative tools available to root that enable you to manage users, filesystems, processes, and basic network communicationsConfigure the boot and startup sequencesWho This Book Is For Anyone who wants to learn Linux as an advanced user and system administrator at the command line while using the GUI desktop to leverage productivity.
Using and Administering Linux: Zero to SysAdmin: Network Services
by David BothIn Using and Administering Linux: Volume 3 you’ll work with multiple VMs on a single physical host to create a network in which to sharpen your sysadmin skills. Chapters have been fully updated to Fedora Linux 38 with expanded content and figures as well brand new material on the BTRFS file system, using Zram for swap, NetworkManager, automation with Ansible, as well as systemd.Focusing on network and other advanced services, this second edition of the final series volume builds upon the skills you have learned so far in volumes 1&2 and will depend upon the virtual network and VMs created there. Start by reviewing the administration of Linux servers and install and configure various Linux server services such as DHCP, DNS, NTP, and SSH server that will be used to provide advanced network services. You’ll then learn to install and configure servers such as BIND for name services, DHCP for network host configuration, and SSH for secure logins to remote hosts. Other topics covered include public/private keypairs to further enhance security, SendMail and IMAP and antispam protection for email, using Apache and WordPress to create and manage web sites, NFS, SAMBA, and Chrony. This volume also covers SELinux and its use in making your systems even more secure., You will learn to build RPMs to be used to distribute automation scripts. All of these services are installed on a single server host over the course of the book and by the time you are finished you will have a single server that provides these services for your network. What You Will LearnInstall, configure, and manage several Linux server services such as email with spam management and single and multiple web sitesWork with NTP time synchronization, DHCP, SSH, and file sharing with Unix/Linux and Windows clientsCreate RPMs for distribution of scripts and administrative programs.Understand and work with enhanced security. Who This Book Is ForThose who are already Linux power users – SysAdmins who can administer Linux workstation hosts that are not servers – who want to learn to administer the services provided by Linux servers such as web, time, name, email, SSH, and more.
Using and Administering Linux: Zero to SysAdmin: Advanced Topics
by David BothLearn to be a Linux sysadmin and an expert user of the Linux operating system, even with no previous Linux experience. This second edition of the popular and highly rated Linux self-study training course has been fully updated to Fedora Linux 37 with expanded and revised content and figures as well new chapters on the BTRFS file system, using Zram for swap, NetworkManager, automation with Ansible, and systemd.Like the previous version, this edition has been reviewed for technical accuracy by a highly respected Linux expert and will prepare you to manage complex systems with ease and equip you for a new career. It has also been reviewed by a student who took this course to ensure its readability and flow for those with little or no previous experience with Linux. This second volume builds upon what you learned in the first and depends upon the virtual network and virtual machine created there.You’ll see how to manage and monitor running processes, discover the power of the special filesystems, monitor and tune the kernel while it is running – without a reboot. You’ll then turn to regular expressions and the power that using them for pattern matching can bring to the command line, and learn to manage printers and printing from the command line and unlock the secrets of the hardware on which your Linux operating system is running.Experiment with command line programming and how to automate various administrative tasks, networking, and the many services that are required in a Linux system. Use the logs and journals to look for clues to problems and confirmation that things are working correctly, and learn to enhance the security of your Linux systems and how to perform easy local and remote backups. What You Will LearnUnderstand Logical Volume Management, using file managers, and special filesystemsExploit everything is a filePerform command line programming and basic automationConfigure printers and manage other hardwareManage system services with systemd, user management, security, and local and remote backups using simple and freely available tools Who This Book Is For Anyone who wants to continue to learn Linux in depth as an advanced user and system administrator at the command line while using the GUI desktop to leverage productivity.
Using and Administering Linux: Zero to SysAdmin: Getting Started
by David BothBecome a Linux sysadmin and expert user of Linux, even with no previous Linux experience and learn to manage complex systems with ease. Volume 1 of this three volume training course introduces operating systems in general and Linux in particular. It briefly explores the The Linux Philosophy for SysAdmins in preparation for the rest of the course. This book provides you with the tools necessary for mastering user management; installing, updating, and deleting software; and using command line tools to do performance tuning and basic problem determination. You'll begin by creating a virtual network and installing an instance of Fedora – a popular and powerful Linux distribution – on a VirtualBox VM that can be used for all of the experiments on an existing Windows or Linux computer. You’ll then move on to the basics of using the Xfce GUI desktop and the many tools Linux provides for working on the command line including virtual consoles, various terminal emulators, BASH, and other shells. Explore data streams and the Linux tools used to manipulate them, and learn about the Vim text editor, which is indispensable to advanced Linux users and system administrators, and be introduced to some other text editors. You’ll also see how to install software updates and new software, learn additional terminal emulators, and some advanced shell skills. Examine the sequence of events that take place as the computer boots and Linux starts up, configure your shell to personalize it in ways that can seriously enhance your command line efficiency, and delve into all things file and filesystems. What You Will LearnInstall Fedora Linux and basic configuration of the Xfce desktopAccess the root user ID, and the care that must be taken when working as rootUse Bash and other shells in the Linux virtual consoles and terminal emulatorsCreate and modify system configuration files with Use the Vim text editorExplore administrative tools available to root that enable you to manage users, filesystems, processes, and basic network communicationsConfigure the boot and startup sequencesWho This Book Is For Anyone who wants to learn Linux as an advanced user and system administrator at the command line while using the GUI desktop to leverage productivity.
Using and Administering Linux: Zero to SysAdmin: Advanced Topics
by David BothExperience an in-depth exploration of logical volume management and the use of file managers to manipulate files and directories and the critical concept that, in Linux, everything is a file and some fun and interesting uses of the fact that everything is a file.This book builds upon the skills you learned in Volume 1 of this course and it depends upon the virtual network and virtual machine created there. More experienced Linux users can begin with this volume and download the assigned script that will set up the VM for the start of Volume 2. Instructions with the script will provide specifications for configuration of the virtual network and the virtual machine. Refer to the volume overviews in the book's introduction to select the volume of this course most appropriate for your current skill level. You’ll see how to manage and monitor running processes, discover the power of the special filesystems, monitor and tune the kernel while it is running – without a reboot. You’ll then turn to regular expressions and the power that using them for pattern matching can bring to the command line, and learn to manage printers and printing from the command line and unlock the secrets of the hardware on which your Linux operating system is running. Experiment with command line programming and how to automate various administrative tasks, networking, and the many services that are required in a Linux system. Use the logs and journals to look for clues to problems and confirmation that things are working correctly, and learn to enhance the security of your Linux systems and how to perform easy local and remote backups. What You Will Learn Understand Logical Volume Management, using file managers, and special filesystemsExploit everything in a filePerform command line programming and basic automationConfigure printers and manage other hardwareManage system services with systemd, user management, security, and local and remote backups using simple and freely available tools Who This Book Is For Anyone who wants to continue to learn Linux in depth as an advanced user and system administrator at the command line while using the GUI desktop to leverage productivity.
Using and Administering Linux: Zero to SysAdmin: Network Services
by David BothManage complex systems with ease and equip yourself for a new career. This book builds upon the skills you learned in Volumes 1 and 2 of this course and it depends upon the virtual network and virtual machine you created there. However, more experienced Linux users can begin with this volume and download an assigned script that will set up the VM for the start of Volume 3. Instructions with the script will provide specifications for configuration of the virtual network and the virtual machine. Refer to the volume overviews in the book's introduction to select the volume of this course most appropriate for your current skill level.Start by reviewing the administration of Linux servers and install and configure various Linux server services such as DHCP, DNS, NTP, and SSH server that will be used to provide advanced network services. You’ll then learn to install and configure servers such as BIND for name services, DHCP for network host configuration, and SSH for secure logins to remote hosts. Other topics covered include public/private keypairs to further enhance security, SendMail and IMAP and antispam protection for email, using Apache and WordPress to create and manage web sites, NFS, SAMBA, and Chrony. This volume also covers SELinux, and building RPMs to distribute automation scripts. All of these services are installed on a single server host over the course of the book and by the time you are finished you will have a single server that provides these services for your network. What You Will LearnInstall, configure, and manage several Linux server services such as email with spam management and single and multiple web sitesWork with NTP time synchronization, DHCP, SSH, and file sharing with Unix/Linux and Windows clientsCreate RPMs for distribution of scripts and administrative programs.Understand and work with enhanced security. Who This Book Is ForThose who are already Linux power users – SysAdmins who can administer Linux workstation hosts that are not servers – who want to learn to administer the services provided by Linux servers such as web, time, name, email, SSH, and more.
Using Apps for Learning Across the Curriculum: A Literacy-Based Framework and Guide
by David O'Brien Richard BeachHow can apps be used to foster learning with literacy across the curriculum? This book offers both a theoretical framework for considering app affordances and practical ways to use apps to build students’ disciplinary literacies and to foster a wide range of literacy practices. Using Apps for Learning Across the Curriculum presents a wide range of different apps and also assesses their value features methods for and apps related to planning instruction and assessing student learning identifies favorite apps whose affordances are most likely to foster certain disciplinary literacies includes resources and apps for professional development provides examples of student learning in the classroom A website (www.usingipads.pbworks.com) with resources for teaching and further reading for each chapter, a link to a blog for continuing conversations about topics in the book (appsforlearningliteracies.com), and more enhance the usefulness of the book.
Using Artificial Intelligence (AI) to Minimize Errors in Business Enterprise Management
by Helmut BeckerThis book explores how artificial intelligence (AI) can revolutionize error culture and error management to enhance business efficiency and resilience. Anchored in established frameworks like ISO 31000 and COSO ERM, it demonstrates how principles from High Reliability Organizations (HROs) can be adapted to diverse industries. Through comprehensive research, including a unique 56-criteria checklist, it offers actionable strategies for identifying and mitigating risk management weaknesses. By leveraging AI's predictive and real-time capabilities, the book empowers leaders to adopt proactive approaches to organizational safety and sustainability while addressing ethical considerations and practical challenges.
Using Artificial Intelligence to Solve Transportation Problems (Studies in Systems, Decision and Control #563)
by Aleksander SładkowskiThis book focuses on the role of Artificial Intelligence in solving transportation problems and presents papers from around the world on AI in transportation. Currently, the development of computer technology and software has led to what can be said to be the beginning of a fundamentally new stage in science and technology. This new level is called “Artificial Intelligence (AI).” AI can be used in any area of human activity. One of the broadest uses of AI comes from transportation, broadly understood. Obviously, it is impossible to present all the possibilities of AI in the field of design, production and operation of transport in one book. But the authors of this monothematic monograph tried to describe achievements in their areas. In particular, the use of AI allows you to save energy and fuel when using vehicles, improve the preparation and implementation of transport processes, simplify warehouse operations, analyze and modernize existing transport infrastructure. These and other aspects of the use of AI in the transport industry are discussed in the monograph by specialists from Greece, China, Poland and other countries. This book can be recommended for study by scientists and professionals. It can also be selected by teachers as additional material when preparing relevant courses. Moreover, it can also be recommended for any readers seriously interested in the transportation industry.
Using Artificial Neural Networks for Timeseries Smoothing and Forecasting: Case Studies in Economics (Studies in Computational Intelligence #979)
by Jaromír VrbkaThe aim of this publication is to identify and apply suitable methods for analysing and predicting the time series of gold prices, together with acquainting the reader with the history and characteristics of the methods and with the time series issues in general. Both statistical and econometric methods, and especially artificial intelligence methods, are used in the case studies. The publication presents both traditional and innovative methods on the theoretical level, always accompanied by a case study, i.e. their specific use in practice. Furthermore, a comprehensive comparative analysis of the individual methods is provided. The book is intended for readers from the ranks of academic staff, students of universities of economics, but also the scientists and practitioners dealing with the time series prediction. From the point of view of practical application, it could provide useful information for speculators and traders on financial markets, especially the commodity markets.
Using Asyncio in Python: Understanding Python's Asynchronous Programming Features
by Caleb HattinghIf you’re among the Python developers put off by asyncio’s complexity, it’s time to take another look. Asyncio is complicated because it aims to solve problems in concurrent network programming for both framework and end-user developers. The features you need to consider are a small subset of the whole asyncio API, but picking out the right features is the tricky part. That’s where this practical book comes in.Veteran Python developer Caleb Hattingh helps you gain a basic understanding of asyncio’s building blocks—enough to get started writing simple event-based programs. You’ll learn why asyncio offers a safer alternative to preemptive multitasking (threading) and how this API provides a simpleway to support thousands of simultaneous socket connections.Get a critical comparison of asyncio and threading for concurrent network programmingTake an asyncio walk-through, including a quickstart guidefor hitting the ground looping with event-based programmingLearn the difference between asyncio features for end-user developers and those for framework developersUnderstand asyncio’s new async/await language syntax, including coroutines and task and future APIsGet detailed case studies (with code) of some popular asyncio-compatible third-party libraries
Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
by Nancy HarhutIncrease engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behavior and instinctive responses. Using Behavioral Science in Marketing shows how to apply behavioral science principles in key areas of marketing, including marketing communications, email, direct mail and ad campaigns, social media marketing and sales funnel conversion strategies. Highly practical and accessible, it includes case studies and examples from AT&T, Apple, Spotify and The Wall Street Journal showing how these approaches have been used in practice. Using Behavioral Science in Marketing also reveals how to increase consumer involvement and engagement, convey exclusivity and desirability, and prompt customer action and loyalty with scientifically proven principles such as autonomy bias, storytelling, and the Von Restorff effect. Featuring common mistakes to avoid and key takeaways at the end of each chapter, it's also accompanied by downloadable checklists and an interactive template to use in practice. In a highly competitive space, where even an incremental advantage can result in significant uplifts, this is a crucial resource to create stand out and successful marketing-especially for marketers in highly regulated or highly competitive environments.
Using Blended Learning
by Khe Foon Hew Wing Sum CheungThis book discusses evidence-based practices related to the use of blended learning in both K-12 and higher education settings. Specifically, this book features evidence-based practices in relation to the following five learning goals: (a) Fostering students' attitude change toward country, (b) Helping students' solve ill-structured design task problems, (c) Improving students' critical thinking in assessing sources of information, (d) Improving students' narrative and argumentative writing abilities and (e) Enhancing students' knowledge retention and understanding. To achieve this aim, the authors draw upon their own research studies as well as some other relevant studies to reveal the pedagogical approaches, the specific instructional/learning activities, the technologies utilized and the overall framework for developing blended learning experiences.
Using Chef with Microsoft Azure
by Stuart PrestonThis book is your hands-on guide to infrastructure provisioning and configuration management in the cloud using Chef's open source, cross-platform toolset. With over 10,000 customers joining the Microsoft Azure cloud platform each week and steadily increasing usage, the need for automation approaches has never been greater. This book provides both practical examples and a much needed strategic overview of how these two technologies can be combined. Using Chef with Microsoft Azure takes you through the process of writing 'recipes' in Chef to describe your infrastructure as code, and simplify your configuration management processes. You'll also meet the Chef tools that can be used to provision complete environments within Microsoft Azure. There are now a wide variety of tools and approaches that can be taken to provision resources such as virtual machines within Microsoft Azure. This book demonstrates them, discusses the benefits and weaknesses of each approach, and shows how a continuous provisioning pipeline can be established as part of a reliable, repeatable, and robust provisioning process. Each chapter has practical exercises that highlight the capabilities of both Chef and Microsoft Azure from an automation perspective and can be executed on Windows, Mac, or Linux platforms. In this book, you'll learn: The purpose and principles behind automated provisioning Microsoft Azure concepts and management options How to deploy Chef Azure Virtual Machine Extensions using PowerShell, Azure command-line tools, and Chef Provisioning Chef Provisioning techniques, including provisioning PaaS resources such as KeyVault How to integrate quality tooling into the Chef development lifecycle, including Test Kitchen and InSpec with Azure compute resources How to set up a pipeline for continuous provisioning with Chef and Azure What you'll learn The purpose and principles behind automated provisioning, and why Chef could be the right tool for you Microsoft Azure concepts and management options How to install a Chef 12 server from the Azure Marketplace How to provision machines, using both Knife Azure and Chef Provisioning, including examples using Ubuntu and Windows How to deploy Chef Azure Virtual Machine Extensions using PowerShell, Knife Azure, and Chef Provisioning Advanced Chef Provisioning techniques, including provisioning many machines in batch mode, provisioning PaaS resources, and provisioning a multi-tier application How to integrate quality tooling into the Chef development lifecycle, including ChefSpec, Test Kitchen, and more Considerations when using Chef in a real-world environment How to set up a pipeline for continuous provisioning with Chef and Azure Who this book is for This book is for infrastructure platform and operations engineers and DevOps specialists/practitioners working with infrastructure and platform provisioning on Microsoft's public cloud, Azure. An understanding of programming in any language would be beneficial, but not necessary as the examples are designed to be easily readable by anyone with general IT experience. While it is expected most users picking up this book will be on the Windows platform, a good proportion of compute workload on the Azure platform is Linux based. As a result the book includes examples that are relevant to both Windows and Linux platforms.