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UI Design for iOS App Development: Using SwiftUI
by Bear CahillDesign is a challenge for most developers. Without a background or training in user interface skills, it’s hard to navigate what choices make the best sense for the end user. This book shows you how to migrate from Storyboards to SwiftUI to design dynamic and engaging UIs for iOS apps. SwiftUI is new in iOS 13 but you may want to support past versions as well. To satisfy this, you'll start by reviewing nib/xib files and Storyboards and then move into SwiftUI and explore how to design apps in both UI toolkits. Gaining a firm base in technologies old and new will allow you to future proof your UI during this period of transition. Developers generally want to stay in code, but UI development tends to be a visual effort. This book takes a very structured and code-like approach to UI design to take the fear away. You’ll grasp Storyboards and Auto-Layout/Constraints, while also learning to move past them with the easier options in SwiftUI. A clear understanding of both technologies is key to keeping your most functional coding and also making things look right. With UI Design for iOS App Development, you’ll learn SwiftUI easily and get back into your code quickly.What You'll LearnBuild iOS app UIs both in current and new paradigmsWork with Storyboards and Auto-Layout/ConstraintsDesign UIs in a coder friendly wayWho This Book Is ForiOS developers building a strong foundation in UI design to fill in the gaps from their training. For veteran developers, it’s vital to be able to match your coding skills with equal UI/UX abilities.
UI Testing with Puppeteer: Implement end-to-end testing and browser automation using JavaScript and Node.js
by Dario KondratiukWrite fail-safe automation tests, device emulation, and browser automation using Puppeteer's Google-powered APIKey FeaturesGet up and running with Puppeteer and discover best practices for automation testingAutomate your modern web applications using Jest and Mocha with PuppeteerGenerate screenshots using Puppeteer and find out how they can be used for UI regression testsBook DescriptionPuppeteer is an open source web automation library created by Google to perform tasks such as end-to-end testing, performance monitoring, and task automation with ease. Using real-world use cases, this book will take you on a pragmatic journey, helping you to learn Puppeteer and implement best practices to take your automation code to the next level! Starting with an introduction to headless browsers, this book will take you through the foundations of browser automation, showing you how far you can get using Puppeteer to automate Google Chrome and Mozilla Firefox. You'll then learn the basics of end-to-end testing and understand how to create reliable tests. You'll also get to grips with finding elements using CSS selectors and XPath expressions. As you progress through the chapters, the focus shifts to more advanced browser automation topics such as executing JavaScript code inside the browser. You'll learn various use cases of Puppeteer, such as mobile devices or network speed testing, gauging your site's performance, and using Puppeteer as a web scraping tool. By the end of this UI testing book, you'll have learned how to make the most of Puppeteer's API and be able to apply it in your real-world projects.What you will learnUnderstand browser automation fundamentalsExplore end-to-end testing with Puppeteer and its best practicesApply CSS Selectors and XPath expressions to web automationDiscover how you can leverage the power of web automation as a developerEmulate different use cases of Puppeteer such as network speed tests and geolocationGet to grips with techniques and best practices for web scraping and web content generationWho this book is forThe book is for testing professionals, QA engineers, and test automation enthusiasts who want to perform end-to-end testing using Google's developer tools. Web developers who want to learn how to use Puppeteer for generating content, scraping websites, and evaluating website performance will find this book useful. Although knowledge of Node.js isn't necessary, basic JavaScript knowledge will assist with understanding the concepts covered.
UiPath Administration and Support Guide: Learn industry-standard practices for UiPath program support and administration activities
by Arun Kumar AsokanPractical explanations that go beyond UiPath official documentation to guide new UiPath support professionals to excel in their workplaceKey FeaturesGet a deep understanding of practical aspects of the UiPath support and administration roleExplore real-world UiPath support and administration use casesDetails best practices and tips for UiPath support and administration professionalsBook DescriptionUiPath administration, support, maintenance, monitoring, and deployment activities are mandatory and more challenging than developing bots. This is a major issue for many firms that are looking to scale their RPA programs.This book will help in training new UiPath users/resources involved in administration and support tasks to address existing skill gaps in RPA market. The book starts with an introduction to the UiPath Platform. You'll learn how to set up UiPath Platform administration, support, monitoring, reporting, deployment, and maintenance. After that, you'll cover advanced topics, such as, using the orchestrator API for support operations, security, and risk management. In addition to this, best practices for each of the topics will be covered.By the end of this book, you will have the knowledge you need to work on the support and monitoring of UiPath programs of any size.What you will learnExplore the core UiPath Platform design and architectureUnderstand UiPath Platform support and administration conceptsGet to grips with real-world use cases of UiPath support, DevOps, and monitoringUnderstand UiPath maintenance and reportingDiscover best practices to enable UiPath operations scalingUnderstand the future trends in UiPath platform and support activitiesWho this book is forThis book is for UiPath support professionals looking to gain a 360-degree perspective of how to perform UiPath support and administration activities and understand different components such as orchestrators, robots, support frameworks, and models. RPA developers will be able to learn UiPath support and administration to add value to their current developer role. RPA CoE leaders who want to set up or improve their UiPath support organization will also benefit from this UiPath book.
UiPath Associate Certification Guide: The go-to guide to passing the Associate certification exam with the help of mock tests and quizzes
by Niyaz Ahmed Lahiru Fernando Rajaneesh BalakrishnanA practical syllabus-based UiPath Associate certification guide to confidently passing your UiPath RPA Associate certification examination, covering real-world business cases, mock tests, and moreKey FeaturesGet certified successfully with this detailed syllabus-oriented examination guideWork with real-world business cases that will help you grasp RPA topics better using practical examplesPractice with quizzes and mock exam papers with answers to prepare for the exam confidentlyBook DescriptionUiPath is the most popular vendor in the Robotic Process Automation (RPA) industry. If you're an RPA enthusiast or citizen developer who wants to succeed in the industry, achieving this certification can help you get accredited and ready for real-world challenges using UiPath.UiPath Associate Certification Guide offers complete, up-to-date coverage of the UiPath RPA Associate certification exam to help you pass on the first attempt and get certified. The book is written in a clear, succinct way with self-assessment questions, quizzes with answers at the end of each chapter, exam tips, and mock exams with detailed answers and explanations. You'll start by getting to grips with the basic concepts of UiPath RPA, and then progress to an in-depth discussion of all the concepts required for Associate certification. Finally, you'll develop UiPath skills by gaining the required knowledge and implement these skills using sample business cases.By the end of this UiPath book, you'll have covered everything you need to pass the exam, gained the knowledge you need to work on real-world case studies, and learned how to apply the various concepts to build enterprise-level use cases.What you will learnGet to grips with the basic concepts of UiPath RPAEquip yourself with every resource required to pass the Associate exam on the first attemptGain the ability to apply what you've learned using real-world use casesWork on different use cases and test your knowledge by taking quizzesGet a feel for the real exam with practice questions and mock examsUnderstand the concepts used in building enterprise-level use casesWho this book is forThis RPA book is for those in technical and semi-technical roles such as citizen RPA developers, junior RPA developers, RPA developers, solution architects, business analysts, system administrators, college or university students and graduates, and UiPath and partner employees in pre-sales, services, support, and so on. If you are looking to get certified and meet the industry standard with the largest RPA vendor, then this book is for you.
Ultima and Worldbuilding in the Computer Role-Playing Game
by Carly A. Kocurek Matthew PayneUltima and World-Building in the Computer Role-Playing Game is the first scholarly book to focus exclusively on the long-running Ultima series of computer role-playing games (RPG) and to assess its lasting impact on the RPG genre and video game industry. Through archival and popular media sources, examinations of fan communities, and the game itself, this book historicizes the games and their authors. By attending to the salient moments and sites of game creation throughout the series’ storied past, authors Carly A. Kocurek and Matthew Thomas Payne detail the creative choices and structural forces that brought Ultima’s celebrated brand of role-playing to fruition. This book first considers the contributions of series founder and lead designer, Richard Garriott, examining how his fame and notoriety as a pioneering computer game auteur shaped Ultima’s reception and paved the way for the evolution of the series. Next, the authors retrace the steps that Garriott took in fusing analog, tabletop role-playing with his self-taught lessons in computer programming. Close textual analyses of Ultima I outline how its gameplay elements offered a foundational framework for subsequent innovations in design and storytelling. Moving beyond the game itself, the authors assess how marketing materials and physical collectibles amplified its immersive hold and how the series’ legions of fans have preserved the series. Game designers, long-time gamers, and fans will enjoy digging into the games’ production history and mechanics while media studies and game scholars will find Ultima and World-Building in the Computer Role-Playing Game a useful extension of inquiry into authorship, media history, and the role of fantasy in computer game design.
The Ultimate Day Trader: How to Achieve Consistent Day Trading Profits in Stocks, Forex, and Commodities
by Jacob BernsteinDay trading is difficult. The path is fraught with risk. But a pot of gold awaits those who learn their lessons well. After four decades in the markets as a trader, analyst, author, educator, and system developer, Jacob Bernstein sets down a comprehensive guide to the art of day trading.You will learn:New day trading methodsOrder entry strategiesHow to avoid costly errors when using electronic trading platformsDetailed strategies to maximize profitsWith this book, readers will have the complete guide they need to profit from this risky but exciting field. Trading profits are just a day away.
The Ultimate Final Fantasy XIV Cookbook: The Essential Culinarian Guide to Hydaelyn (Gaming)
by Victoria RosenthalTravel through the exciting culinary world of FINAL FANTASY XIV.Journey through the rich culinary landscape of FINAL FANTASY XIV. Featuring favorite flavors from across Hydaelyn and Norvrandt and easy-to-follow instructions, this tome provides numerous tips on how to make the most of your ingredients. Start your day with Farmer&’s Breakfast, a very famous and simple-yet-delightful dish; savor the Knight&’s Bread of Coerthas; dive into La Noscea&’s Rolanberry Cheesecake, and many more. · Exclusive Foreword written by game director, Naoki Yoshida. · Perfect for cooks of every skill level. With step-by-step directions and beautiful photos, learn to make iconic in-game foods, bringing the lush culinary landscape of FINAL FANTASY XIV to life. · Over 70 Recipes for every occasion. From quick snacks you can enjoy while exploring Eorzea to decadent desserts and meals fit for royalty, this book contains recipes for both simple and celebratory fare. · Inspiring Photography. Gorgeous photos of finished recipes help ensure success! · A stunning addition to your collection. This exquisitely detailed hardcover book is the perfect acquisition for your kitchen library—a must have for every FINAL FANTASY fan.
The Ultimate Guide to Building a Google Cloud Foundation: A one-on-one tutorial with one of Google's top trainers
by Patrick HaggertyFollow Google's own ten-step plan to construct a secure, reliable, and extensible foundation for all your Google Cloud base infrastructural needsKey FeaturesBuild your foundation in Google Cloud with this clearly laid out, step-by-step guideGet expert advice from one of Google's top trainersLearn to build flexibility and security into your Google Cloud presence from the ground upBook DescriptionFrom data ingestion and storage, through data processing and data analytics, to application hosting and even machine learning, whatever your IT infrastructural need, there's a good chance that Google Cloud has a service that can help. But instant, self-serve access to a virtually limitless pool of IT resources has its drawbacks. More and more organizations are running into cost overruns, security problems, and simple "why is this not working?" headaches. This book has been written by one of Google's top trainers as a tutorial on how to create your infrastructural foundation in Google Cloud the right way. By following Google's ten-step checklist and Google's security blueprint, you will learn how to set up your initial identity provider and create an organization. Further on, you will configure your users and groups, enable administrative access, and set up billing. Next, you will create a resource hierarchy, configure and control access, and enable a cloud network. Later chapters will guide you through configuring monitoring and logging, adding additional security measures, and enabling a support plan with Google. By the end of this book, you will have an understanding of what it takes to leverage Terraform for properly building a Google Cloud foundational layer that engenders security, flexibility, and extensibility from the ground up.What you will learnCreate an organizational resource hierarchy in Google CloudConfigure user access, permissions, and key Google Cloud Platform (GCP) security groupsConstruct well thought out, scalable, and secure virtual networksStay informed about the latest logging and monitoring best practicesLeverage Terraform infrastructure as code automation to eliminate toilLimit access with IAM policy bindings and organizational policiesImplement Google's secure foundation blueprintWho this book is forThis book is for anyone looking to implement a secure foundational layer in Google Cloud, including cloud engineers, DevOps engineers, cloud security practitioners, developers, infrastructural management personnel, and other technical leads. A basic understanding of what the cloud is and how it works, as well as a strong desire to build out Google Cloud infrastructure the right way will help you make the most of this book. Knowledge of working in the terminal window from the command line will be beneficial.
Ultimate Guide to Facebook Advertising
by Perry Marshall Thomas Meloche Keith KranceGET BRAND NEW CUSTOMERS FROM FACEBOOK TODAYPerry Marshall, author of the #1 selling book on Google AdWords, joined by Facebook Advertising specialists Keith Krance and Thomas Meloche, lift the curtain to the more than a billion potential customers on Facebook. You'll discover how to pinpoint your most profitable audiences-then, how to reach them, convert them, and keep them as your fan, friend, and customer for life.Introducing game-changing strategies, valuable tools and reports, Marshall and team breakdown the magic of Facebook Paid Advertising, including mobile and local. You'll see how to gain dramatically on your investment-in clicks, customers, and profits.Discover how to: Create a campaign and find new customers in minutes Get local customers to visit your store or event Profile your audience using Facebook Graph Search and Ad Manager The perfect bidding strategy for your objectives and budget Hyper-target your audience with segment-specific ads Track and follow leads and customers Achieve measurable profits while you inform and entertain your fans Avoid ad fatigue with the perfect Newsfeed Ad Merge direct response with content marketing to ignite everything
The Ultimate Guide to Functions in Power Query: Turn Raw Data into Actionable Insights
by Omid MotamedisedehThis book is a complete guide to using functions in Power Query and is designed to help users of all skill levels learn and master its various functions. The Ultimate Guide to Functions in Power Query begins with an introduction to Power Query and an overview of the different types of functions available, along with detailed explanations of how to use each of them. You’ll see how to leverage power functions to process and transform large datasets from various sources and learn advanced techniques such as creating custom functions and using conditional statements. The book also covers best practices for using functions, including tips on how to optimize query performance and troubleshoot common errors. Using practical example applications, Author Omid Motamedisedeh demonstrates how to optimize your data processing workflows, saving time and boosting productivity. By the end of the book, readers will have a deep understanding of Power Query functions and be able to apply their knowledge to a wide range of data analysis tasks. What You Will Learn Master the fundamentals of Power Query, including how to load and transform data from various sourcesUnderstand all the functions available in Power Query, including text, date/time, logical, numeric, and moreUse functions to transform data and perform complex calculationsEmploy advanced techniques such as custom functions, conditional statements, and working with parametersOptimize query performance, handle errors, and use the M language effectivelyUse real-world examples and exercises to hone your skills and gain practical experience with the tool Who This Book Is For Anyone who wants to learn how to use functions in Power Query to transform and analyze data. This includes data analysts, business analysts, Excel users, and data scientists. Readers should have a basic understanding of Excel and data analysis concepts, but may be new to Power Query and functions.
Ultimate Guide to Google AdWords
by Perry Marshall Bryan ToddDouble Your Web Traffic - Overnight!Google gets searched more than 1 billion times every day-creating an unbelievable opportunity to get your business in front of thousands every minute...IF you know what you're doing. Google AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't. Learn how to build an aggressive , streamlined campaign proven to increase your search engine visibility, consistently capture clicks and increase sales. No other guide is as comprehensive, or current in it's coverage of today's fastest, most powerful advertising medium. Pay only for leads, signups or sales rather than just clicks Connect Google ads to social media Use Google's Conversion Optimizer function to it's fullest Best practices for using Google's Display Network Know the latest information on "relevance" and how to keep Quality Scores high Build a powerful, streamlined campaign from scratch Develop high quality keyword lists Write killer advertising and website copy that gets clicks Get your ads in front of the best audience possible Keep your ads showing up with high quality scores Triple your traffic with Google's Display Network Earn high rankings in Google's organic search results Slash your bid prices Gain more conversions and sales Avoid costly mistakes made by all Google advertisers Determine what's working with Google's conversion tracking
Ultimate Guide to Google AdWords
by Perry Marshall Bryan Todd Mike RhodesGoogle processes nearly 6 billion searches every day-making it a powerful advertising medium your business can't afford to ignore. Google AdWords experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't.This latest edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google's Product Listing Ads, as well as an introduction to Google's Universal Analytics.You'll learn how to:Master Enhanced Campaigns, Google Shopping Campaigns, and Google Analytics Implement flexible bid strategies that keep you on budget Triple traffic with Google's Display Network Profit using local advertising Corner the second largest search engine with YouTube ads Avoid costly mistakes made by most Google advertisers Chisel your way into tough markets Write killer advertising and website copy that gets clicks Determine what is and isn't working with Google's AdWords
The Ultimate Guide to Informed Wearable Technology: A hands-on approach for creating wearables from prototype to purpose using Arduino systems
by Christine FarionMaster wearable technology with this book including colored images and over 50 activities using Arduino and ESP32, build useful, stylish, and smart wearable devices, and create interactive circuits that react to us and our environmentKey FeaturesLearn wearable technology and build electronic circuits with fun activities using Arduino systemsGet an in-depth understanding of e-textiles and ESP32 microcontrollers to create interactive wearablesApply a design innovation approach and best practices to address real-world issuesBook DescriptionWearable circuits add interaction and purpose to clothing and other wearable devices that are currently widely used in medical, social, safety, entertainment, and sports fields. To develop useful and impressive prototypes and wearables, you'll need to be skilled in designing electronic circuits and working with wearable technologies.This book takes you on an interesting journey through wearable technology, starting from electronic circuits, materials, and e-textile toolkits to using Arduino, which includes a variety of sensors, outputs, actuators, and microcontrollers such as Gemma M0 and ESP32. As you progress, you'll be carefully guided through creating an advanced IoT project. You'll learn by doing and create wearables with the help of practical examples and exercises. Later chapters will show you how to develop a hyper-body wearable and solder and sew circuits. Finally, you'll discover how to build a culture-driven wearable to track data and provide feedback using a Design Innovation approach.After reading this book, you'll be able to design interactive prototypes and sew, solder, and program your own Arduino-based wearable devices with a purpose.What you will learnConstruct sewable electronic circuits with conductive thread and materialsDiscover the features of LilyPad, Gemma, Circuit Playground, and other boardsUse various components for listening, moving, sensing actions, and visualizing outputsControl ESP32 development boards for IoT explorationUnderstand why and how to prototype to create interactive wearablesGet skilled in sewing and soldering sensors to Arduino-based circuitsDesign and build a hyper-body wearable that senses and reactsMaster a Design Innovation approach for creating wearables with a purposeWho this book is forThis book is for electronics engineers, embedded system engineers and designers, and R&D engineers, who are beginners in the wearable technology domain as well as makers and hobbyists who have an interest in creative computing. It will also be useful for teachers, students, and researchers, who are learning interaction design, physical computing, technology, fashion, or arts. Having a basic understanding of Arduino-based systems will help in easily comprehending the contents of the book.
Ultimate Guide To Instagram For Business
by Kim Walsh-PhillipsAre you ready to tap into Instagram's booming network of 600 million viable customers? With theUltimate Guide to Instagram for Business, social media marketing expert Kim Walsh-Phillips gives you the tools you need to get your due return on investment out of Instagram. From cross-platform branding and marketing advice to practical blueprints for funneling followers, this guide unlocks the secrets successful entrepreneurs use to drive sales directly from Instagram, become experts in their field, and grow their business.
Ultimate Guide to Link Building
by Garrett French Eric WardThe web today is comprised of trillions of links: links between websites, links within social media venues like Facebook and Twitter, and even links in email inboxes. Who links to a site and how they link to it is one of the most important factors that search engines rely on when ranking results. But how do marketers control this? Link building expert Eric Ward provides the answers.Sharing little-known techniques for link building via social media platforms, blogs, partnerships, public relations, articles, and more, Ward teaches marketers which link-building techniques will maximize the quality links that point to their site, allowing them to charm both search engines and customers and which methods to avoid.This one-of-a-kind guide details a variety of link building tools, tactics, and techniques illustrated by case studies, expert interviews, and resources. Ward leaves no opportunity unexplored, and no link-building questions unanswered.
Ultimate Guide to LinkedIn for Business
by Ted ProdromouLinkedIn, which began in the living room of co-founder Reid Hoffman in 2002, is now the world's largest professional network on the Internet with 150 million users. In 2011 alone there were 4.5 million professionally oriented searches on LinkedIn. This vast resource is not only the number one way reconnect with former colleagues and employers and get job leads, it has become the fastest-growing, most powerful source for businesses to target the right potential customers, partners, and employees.The Ultimate Guide to LinkedIn for Business, by longtime Internet authority Ted Prodromou, offers a wealth of zero or low-cost methods for maximizing this dynamic resource. It's easy to get started on LinkedIn, but fully mastering its intricacies and knowing how to get the most effective connections that lead to greater exposure, increased marketshare, and breakout sales can be tricky and time-consuming. Whereas most people think of LinkedIn as merely a way to get "job leads," those who follow Ted's instruction develop a strategic approach to engaging people and multiplying the links that can open up business in revolutionary, unexpected ways-including globally.
Ultimate Guide to LinkedIn for Business
by Ted Prodromou Perry Marshall James MalinchakThis popular title delivers an in-depth guide to targeting, reaching, and gaining ideal customers using the latest updates on LinkedIn. LinkedIn expert Ted Prodromou offers a wealth of no- or low-cost methods for maximizing this dynamic resource. Following his lead, readers learn to link with the most effective connections for greater exposure.Updates in this edition include: staying up-to-date with LinkedIn Contacts, Pulse, and Publisher programs; expansion of premium accounts to help optimize business profiles, stand out in search results, and track impact; t how to implement new features like Showcase and Company Updates pages for extended presence in newsfeeds and with followers; smarter LinkedIn Search that saves time and money with customized, comprehensive results. Other important topics covered include: techniques and tips to easily navigate LinkedIn's interface; timesaving tips on finding and matching data from businesses and people; expert guidance on super-charging a business or individual profile; insider advice on getting found through LinkedIn and maximizing search; professional instruction on promoting a LinkedIn profile. The latest information is illustrated with current snapshots, fresh examples, and case studies, along with new techniques to easily maneuver LinkedIn's interface.
Ultimate Guide to Optimizing Your Website
by Jon RognerudWritten for beginners, author Jon Rognerud offers every tip, trick, and secret from keyword research and competitive analysis, to marketing and messaging, content development, link building, and conversions and tracking of search engine positions. Local search, social media, and blogging are new to this edition, and show examples on how to optimize these important new development areas. Updated content includes social media search content that reflects strategies and market information to helps business owners easily add this companion to SEO work, blog optimization steps with best SEO tactics for creating search engine friendly sites, and the top ten hottest WordPress plugins for top traffic boost. A local SEO section shows readers how to avoid the most common mistakes on optimizaing for local search and the updated section on Google analytics shows how to track top keywords and pages. An updated link building section provides new white hat SEO link building tactics to provide better long term rankings and traffic building, and an expanded resource section includes updated screen-shots of SEO applied. Step-by-step examples are written with an "at the kitchen table" type dialogue for accessibility and an advanced strategy section takes readers to the next level.
Ultimate Guide to Pay-Per-Click Advertising
by Richard StokesMillions compete for exposure on Google, Yahoo!, and Bing, but 99% of them fail to get results. As the founder of leading digital intelligence firm, AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what's going wrong and provide solutions to fix it.Since the publication of the first edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones - not just desktops. Mobile search now accounts for 15% of searches in the US (up from ~0% in 2009). Second, Google is no longer the only game in town. Bing now accounts for 30% of all US searches and is growing in importance worldwide. Finally, "Search Extensions" have become a powerful new technique that search advertisers can use to gain an edge on the competition. With them, advertisers can collect phone numbers and email addresses with their ads, limit their ads to certain times of day, deliver coupons to nearby customers, and even provide handy "call me" buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more, providing information exclusive to this guide and of priceless value to its more advanced search audience.With insider insight from Stokes and using proven strategies from today's search advertising elite, paid search advertisers discover how to drive significantly more traffic to their site, dramatically increase click-through rates, steal impressions from competitors, boost their conversions, and increase their sales by unbelievable amounts.
Ultimate Guide to Pinterest for Business
by Karen LelandWith 4,000 percent growth in just six months, 17 million users, and a record for more referral traffic than YouTube, Google+, and LinkedIn combined, Pinterest delivers an unbelievable opportunity for marketers . . . if they know how to effectively use it. Karen Leland acquaints business owners with the newest social media kid on the block. She covers: the ins and outs of signing up and getting started; building boards that get noticed, drive traffic, and convert fans into customers; creating a Pinterest community through power connections, contests, social media outreach, and smart pinning strategies; strategies for becoming a power Pinterest user and creating an enthusiastic following; best practices for pins that promote, including image optimization, consistent branding, social media integration, and high-value content; and Pinterest etiquette. Business owners learn to expand their business and brand's success - one pin at a time.
Ultimate Guide to Search Engine Optimization
by Jon RognerudWritten for beginners, Rognerud offers every tip, trick and secret from keyword research, competitive analysis, marketing and messaging, content development, link building, conversions and tracking of search engine positions. Local search, social media and blogging are new to this edition, and show examples and steps on how to optimize these important, new development areas. Members only website offers free videos, step-by-step examples and updates and tools to help track your competition. Social media search content is updated to reflect strategies and market information Blog optimization steps are included with best SEO tactics for creating search engine friendly sites Includes top 10 hottest WordPress plugins you must use for top traffic boost Local SEO section shows you how to avoid the most common mistakes on optimizing for local search. local search. The updated section on Google analytics shows how to track top keywords and pages. Find out where visitors are leaving your site and if they are coming back and give readers the tools to fix an existing site that may have traffic but doesn't convert it into sales. Offers an updated link building section with new white hat SEO link building tactics to provide better long term rankings and traffic building.
Ultimate Guide to Twitter for Business
by Ted ProdromouWho should you follow? How many people should you follow? How often should you tweet?Most people don't get Twitter. Longtime internet guru Ted Prodromou shows you how to become someone who does. Set to prove that 140 characters or less and a hashtag can dramatically grow your brand and your business, Prodromou takes you step by step into the Twitterverse and shows you how to tweet your way to the top of your industry.
Ultimate Guide to YouTube for Business
by Jason R. RichFrom video production to promotion, author Jason R. Rich details how to use the power of YouTube to promote business brands, products, or services, ultimately attracting new customers. Unfamiliar entrepreneurs receive a full tutorial on pre-production and production essentials, from developing video ideas that attract attention to overcoming lighting and sound challenges. Amateur producers receive a full list of equipment needed, and they gain tips from well-known YouTube users on how to produce quality spots without breaking the bank. After covering the basics, Rich - joined by YouTube-savvy entrepreneurs - reveals how small business owners can drive viewers to contact their business. Rich also shows entrepreneurs how they can make money, while promoting themselves.
The Ultimate History of Video Games, Volume 2: Nintendo, Sony, Microsoft, and the Billion-Dollar Battle to Shape Modern Gaming (Ultimate History of Video Games #2)
by Steven L. KentThe definitive behind-the-scenes history of video games&’ explosion into the twenty-first century and the war for industry power&“A zippy read through a truly deep research job. You won&’t want to put this one down.&”—Eddie Adlum, publisher, RePlay MagazineAs video games evolve, only the fittest companies survive. Making a blockbuster once cost millions of dollars; now it can cost hundreds of millions, but with a $160 billion market worldwide, the biggest players are willing to bet the bank.Steven L. Kent has been playing video games since Pong and writing about the industry since the Nintendo Entertainment System. In volume 1 of The Ultimate History of Video Games, he chronicled the industry&’s first thirty years. In volume 2, he narrates gaming&’s entrance into the twenty-first century, as Nintendo, Sega, Sony, and Microsoft battle to capture the global market.The home console boom of the &’90s turned hobby companies like Nintendo and Sega into Hollywood-studio-sized business titans. But by the end of the decade, they would face new, more powerful competitors. In boardrooms on both sides of the Pacific, engineers and executives began, with enormous budgets and total secrecy, to plan the next evolution of home consoles. The PlayStation 2, Nintendo GameCube, and Sega Dreamcast all made radically different bets on what gamers would want. And then, to the shock of the world, Bill Gates announced the development of the one console to beat them all—even if Microsoft had to burn a few billion dollars to do it. In this book, you will learn about• the cutthroat environment at Microsoft as rival teams created console systems• the day the head of Sega of America told the creator of Sonic the Hedgehog to &“f**k off&”• how &“lateral thinking with withered technology&” put Nintendo back on top• and much more!Gripping and comprehensive, The Ultimate History of Video Games: Volume 2 explores the origins of modern consoles and of the franchises—from Grand Theft Auto and Halo to Call of Duty and Guitar Hero—that would define gaming in the new millennium.
The Ultimate Kali Linux Book: Perform advanced penetration testing using Nmap, Metasploit, Aircrack-ng, and Empire, 2nd Edition
by Glen D. SinghExplore the latest ethical hacking tools and techniques to perform penetration testing from scratchPurchase of the print or Kindle book includes a free eBook in the PDF formatKey FeaturesLearn to compromise enterprise networks with Kali LinuxGain comprehensive insights into security concepts using advanced real-life hacker techniquesUse Kali Linux in the same way ethical hackers and penetration testers do to gain control of your environmentBook DescriptionKali Linux is the most popular and advanced penetration testing Linux distribution within the cybersecurity industry. Using Kali Linux, a cybersecurity professional will be able to discover and exploit various vulnerabilities and perform advanced penetration testing on both enterprise wired and wireless networks. This book is a comprehensive guide for those who are new to Kali Linux and penetration testing that will have you up to speed in no time. Using real-world scenarios, you'll understand how to set up a lab and explore core penetration testing concepts. Throughout this book, you'll focus on information gathering and even discover different vulnerability assessment tools bundled in Kali Linux. You'll learn to discover target systems on a network, identify security flaws on devices, exploit security weaknesses and gain access to networks, set up Command and Control (C2) operations, and perform web application penetration testing. In this updated second edition, you'll be able to compromise Active Directory and exploit enterprise networks. Finally, this book covers best practices for performing complex web penetration testing techniques in a highly secured environment. By the end of this Kali Linux book, you'll have gained the skills to perform advanced penetration testing on enterprise networks using Kali Linux.What you will learnExplore the fundamentals of ethical hackingUnderstand how to install and configure Kali LinuxPerform asset and network discovery techniquesFocus on how to perform vulnerability assessmentsExploit the trust in Active Directory domain servicesPerform advanced exploitation with Command and Control (C2) techniquesImplement advanced wireless hacking techniquesBecome well-versed with exploiting vulnerable web applicationsWho this book is forThis pentesting book is for students, trainers, cybersecurity professionals, cyber enthusiasts, network security professionals, ethical hackers, penetration testers, and security engineers. If you do not have any prior knowledge and are looking to become an expert in penetration testing using the Kali Linux operating system (OS), then this book is for you.