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Un día cualquera en 2100
by Michio Kaku¿Nunca te has preguntado cómo será el siglo XXII? ¿Qué pasará cuando la gente corriente despierte el 1 de enero de 2100? Michio Kaku te ofrece un ensayo relatado que te dará unas cuantas pistas sobre lo que será la vida en la Tierra (y fuera de ella) el próximo siglo. «La humanidad es como un ser cuyos brazos se alargan hasta tocar las estrellas, y cuyos pies están atascados en el barro. Por una parte, este siglo verá una nueva era de exploración espacial robótica, porque enviaremos satélites cuya misión será localizar en el espacio planetas gemelos de la Tierra, explorar las lunas de Júpiter, e incluso tomar imágenes del propio big bang. Sin embargo, la exploración del espacio exterior mediante naves tripuladas, que ha cautivado a muchas generaciones de soñadores y visionarios, será causa de algunos disgustos.»
Un día cualquiera en 2100
by Michio Kaku¿Nunca te has preguntado cómo será el siglo XXII? ¿Qué pasará cuando la gente corriente despierte el 1 de enero de 2100? Michio Kaku te ofrece un ensayo relatado que te dará unas cuantas pistas sobre lo que será la vida en la Tierra (y fuera de ella) el próximo siglo. «La humanidad es como un ser cuyos brazos se alargan hasta tocar las estrellas, y cuyos pies están atascados en el barro. Por una parte, este siglo verá una nueva era de exploración espacial robótica, porque enviaremos satélites cuya misión será localizar en el espacio planetas gemelos de la Tierra, explorar las lunas de Júpiter, e incluso tomar imágenes del propio big bang. Sin embargo, la exploración del espacio exterior mediante naves tripuladas, que ha cautivado a muchas generaciones de soñadores y visionarios, será causa de algunos disgustos.»
UnBlock the Blockchain
by Nitin UpadhyayThis book presents a state-of-the-art overview of blockchains, a significant innovation that has already started to redesign business, social and political interactions. The technology is attracting considerable interest among researchers in industry and academia wanting to study and leverage the potential of blockchains to provide a decentralized and distributed public ledger for all the participating parties.Comprehensively discussing the current and future challenges, opportunities, applications, business models and values, the book appeals to diverse stakeholders, scholars, practitioners and business leaders interested in blockchains.
UnBranding: 100 Branding Lessons for the Age of Disruption
by Scott Stratten Alison StrattenUnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible. With all the excitement of our time, comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so quickly. This is the age of disruption – it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market. It's easy to see why brand heads are spinning. Businesses are suffering from 'the next big thing' and we're here to help you find the cure. UnBranding is about focus – it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business – because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is here to remind you that you can't fix rude staff, mediocre products and a poor brand reputation with a fancy new app. We are going to learn from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. It's not about going backwards, it's about moving forward with purpose, getting back to the core of good branding while continuing to innovate and improve without leaving your values behind. Some topics will include: Growing and maintaining your brand voice through the noise How to focus on the right tools for your business, for the right reasons Maintaining trust, consistency and connection through customer service and community The most important question to ask yourself before innovation The importance of personal branding in the digital age How to successful navigate feedback and reviews It's time for a reality check. It's time to solve problems, create connections, and provide value rather than rush strategy just to make headlines. UnBranding gives you the guidance you need to navigate the age of disruption and succeed in business today.
UnMarketing: Everything Has Changed and Nothing is Different
by Scott Stratten Alison StrattenUnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, Start Engaging and began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students.They are now back with this second edition, because Everything has Changed and Nothing is Different, with all the brilliance of the first edition, plus new content and commentary to reflect the rapidly changing landscape we all live, buy, and work in today. For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves? UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you'll create a relationship with your customers, and make yourself the logical choice for their needs. We know you've been told to act like other people, talk like other people, and market like all the people, but it is time for you to unlearn everything and start to UnMarket yourself. UnMarketing includes the latest information on: Idea Creation, Viral Marketing and Video, Marketing to Millennials, Authenticity, Transparency and Immediacy, Ethics and Affiliates, Social Media Platforming, UnPodcasting, Word of Mouth, Customer Service, Consumer Advocacy and Leadership. With examples of what to do, and what not to do, from small business right up to worldwide corporations in areas such as real estate, travel, service, retail, and B2B.
UnPresidented: Politics, pandemics and the race that Trumped all others
by Jon SopelFear and loathing on the 2020 campaign trail...'26 February, White House Briefing RoomThe coronavirus feels like it is changing everything. Suddenly it's not just a public health emergency; it has the potential to upend this whole election...'In UnPresidented: Politics, pandemics and the race that Trumped all others, BBC North America Editor Jon Sopel presents a diary of an election like we've never quite seen before.Experience life as a reporter on the campaign trail, as the election heats up and a global pandemic slowly sweeps in. As American lives are lost at a devastating rate, the presidential race becomes a battle for the very soul of the nation - challenging not just the Trump presidency, but the very institutions of American democracy itself.In this highly personal account of reporting on America in 2020, Jon Sopel takes you behind the scenes of a White House in crisis and an election in turmoil, expertly laying bare the real story of the presidential campaign in a panoramic account of an election and a year like no other.
Una guía de seguridad cibernética: Seguridad en Internet y protección para niños, adolescentes, padres y profesionales
by Dr Scott MitnickUna guía de ciberseguridad, seguridad en Internet y protección para niños, adolescentes, padres y profesionales Para evitar ser hackeado, prevenir riesgos en línea o pérdidas financieras y mantenerse informado, este manual, "Guía de ciberseguridad, seguridad en Internet y protección para niños, adolescentes, padres y profesionales", responderá a sus preguntas sobre cómo proteger su vida digital, evitar el robo de identidad, prevenir los ciberataques y asegurar su privacidad social. También le mostrará lo que debe y no debe hacer en línea, cómo proteger sus cuentas, dispositivos, negocios y sitios web en línea de los ciberdelincuentes, los hackers y los ataques de malware. Con muchos ejemplos, este libro le mostrará cómo asegurar y proteger sus actividades en Internet, tanto si es un principiante como un experto. Aprenda a superar cualquier amenaza económica y digital en línea. Aprenda la diferencia entre los hackers buenos y los malos, cómo utilizar de forma segura los dispositivos móviles mientras navega, cómo estar seguro mientras juega en línea, cómo tratar con extraños en línea, cómo manejar el ciberacoso, los atacantes de ransomware y el robo de identidad, entender la seguridad en Internet, la ciberseguridad, los problemas de contraseñas, los malwares, el phishing de diferentes tipos, la inyección SQL, los ataques de red y de virus, el hacking ético, etc. Este libro bien investigado es un regalo perfecto diseñado y escrito por el Dr. Scott Mitnick. Consiga un ejemplar de este compañero de Internet como regalo para sus amigos, adolescentes, jóvenes y familiares. Es un manual de referencia que le guiará en esta era de Internet que avanza tan rápido.
Unauthorised Access
by Wil AllsoppThe first guide to planning and performing a physical penetration test on your computer's securityMost IT security teams concentrate on keeping networks and systems safe from attacks from the outside-but what if your attacker was on the inside? While nearly all IT teams perform a variety of network and application penetration testing procedures, an audit and test of the physical location has not been as prevalent. IT teams are now increasingly requesting physical penetration tests, but there is little available in terms of training. The goal of the test is to demonstrate any deficiencies in operating procedures concerning physical security.Featuring a Foreword written by world-renowned hacker Kevin D. Mitnick and lead author of The Art of Intrusion and The Art of Deception, this book is the first guide to planning and performing a physical penetration test. Inside, IT security expert Wil Allsopp guides you through the entire process from gathering intelligence, getting inside, dealing with threats, staying hidden (often in plain sight), and getting access to networks and data.Teaches IT security teams how to break into their own facility in order to defend against such attacks, which is often overlooked by IT security teams but is of critical importanceDeals with intelligence gathering, such as getting access building blueprints and satellite imagery, hacking security cameras, planting bugs, and eavesdropping on security channelsIncludes safeguards for consultants paid to probe facilities unbeknown to staffCovers preparing the report and presenting it to managementIn order to defend data, you need to think like a thief-let Unauthorised Access show you how to get inside.
Unauthorized Access: The Crisis in Online Privacy and Security
by Richard Warner Robert SloanGoing beyond current books on privacy and security, this book proposes specific solutions to public policy issues pertaining to online privacy and security. Requiring no technical or legal expertise, it provides a practical framework to address ethical and legal issues. The authors explore the well-established connection between social norms, privacy, security, and technological structure. They also discuss how rapid technological developments have created novel situations that lack relevant norms and present ways to develop these norms for protecting informational privacy and ensuring sufficient information security.
Unbelievably Boring Bart
by James Patterson Duane Swierczynski Xavier BonetThere's more than meets the eye in James Patterson's newest illustrated middle grade novel--a book so fun kids will actually put down their games to read it!Invisible creatures are attacking the school, and 12-year-old Bartholomew Bean is the only one who can stop them! Okay, so maybe Bart is only a hero in the video game app he created. But if he reveals his identity as the genius behind the game, he'll become the most popular kid in school! Or he could secretly use the game to get back at his bullies...Press Button A: RevealPress Button B: RevengeWhich would you choose?
Unbemannte Luftfahrtsysteme: Zivile Drohnen im Spannungsfeld von Wirtschaft, Recht, Sicherheit und gesellschaftlicher Akzeptanz
by Andreas Del Re Norbert Kämper Andreas Schoch Philipp ScheeleDrohnen sind längst von einer vielversprechenden Zukunftstechnologie zu einer etablierten Größe am Himmel geworden. Durch die zunehmenden Möglichkeiten ziviler Nutzung nimmt ihre Präsenz dabei immer noch zu, wodurch Fragen aufgeworfen werden, die schon heute beantwortet werden müssen. Neben den obligatorischen rechtlichen Fragen geht es dabei auch um den gesellschaftlichen Einfluss, den neue Technologie seit je her mit sich bringen. Welche rechtlichen Rahmenbedingungen sind nötig, wenn immer mehr Drohnen sich den Luftraum mit anderen Luftverkehrsteilnehmern teilen? Wie ist es um die Sicherheit, auch IT-Sicherheit bestellt, wenn zunehmend Drohnen über der Bevölkerung schweben? Welche ethischen Herausforderungen bringen unbemannte Systeme mit sich, die zunehmend autonom operieren? All jenen Fragen widmen sich die Autoren dieses Sammelbandes und schaffen so neue Zugänge und Perspektiven auf das Zukunftsthema der Unbemannten Luftfahrtsysteme.
Unblocked: How Blockchains Will Change Your Business (and What to Do About It)
by Alison McCauleyUnderstand the Blockchain Opportunity: No Technical Background Required. Remember thedawn of the internet? The advent of mobile and social media? Yet another digital revolution is nowunderway. Like its predecessors, blockchains are about to transform the way we live, work, and play,while disrupting entrenched industries and shattering conventional business models.Move past the hype and equip yourself to forecast how blockchains will change our world and impactyou and your business. Author Alison McCauley helps non-technical executives to understandhow this technology will trigger change, shift the balance of power, and bring competitiveadvantage to those who know how to leverage them.Unblocked explains:Why ignoring this technology exposes you to competitive disruptionWhat this new technology revolution embraces—no technical background requiredHow to prepare your organization to respond to the coming shift
Unbundling the Enterprise: APIs, Optionality, and the Science of Happy Accidents
by Stephen Fishman Matt McLarty&“Unbundling the Enterprise…blew me away. It is a combination of some of my favorite books: Dr. Carliss Baldwin's Design Rules and Eric Evans's Domain Driven Design with the strategic insights akin to Good to Great and Reengineering the Corporation.&”—Gene Kim, researcher and bestselling author of The Phoenix Project and Wiring the Winning Organization Unbundling the Enterprise provides a blueprint for organizations to remain relevant and maximize growth in the digital economy by embracing the flexibility and optionality enabled by APIs. Drawing on real-world examples of both innovative &“digital pirates&” and legacy &“digital settlers,&” authors Stephen Fishman and Matt McLarty articulate strategies to unbundle business capabilities into reusable digital assets. These building blocks can then be rapidly combined and recombined to capitalize on new opportunities and innovations as they emerge. For business and technology leaders, Unbundling the Enterprise provides an actionable methodology to engineer &“happy accidents&” and sustainable success in turbulent times. Underpinning their strategy are techniques tailored for digital business, like using APIs to create widespread optionality, designing digital business models focused on value exchange, and optimizing outcomes through tight feedback loops. More than copying the superficial traits of digital pioneers, this book reveals the deeper mindset shift required to continually capitalize on unanticipated opportunities enabled by rapid technology innovation.
Unbundling the University Curriculum: MOOCs, Online Program Management and the Knowledge Question (Rethinking Higher Education)
by Kate O'ConnorIn a context in which explicit attention to the curriculum has been sidelined in universities’ strategy, this book makes an argument for why curriculum matters, both in understanding the effects of unbundled online learning and more broadly. It takes up two particular curriculum issues which are amplified in an unbundled context: differences in the formulation of curriculum between disciplines and professional fields, and the extent these are recognised in university strategy; and the push for constructivist pedagogies, and its effects on curriculum construction. Since the onslaught of MOOCs in 2012, unbundled forms of online learning offered via partnerships with external online program management and MOOC providers have grown significantly across the university sector. There has been much debate about the implications of these partnerships but the focus has predominantly been on the engagement of students and their learning. This book takes a different and novel approach, looking instead at the effects on curriculum and knowledge.Drawing on selected case studies, the book reflects on how university leaders and academics engaged with MOOCs and other forms of unbundled online learning in the early 2010s, and the effects of these reforms on curriculum practice. It captures in detail the complex and difficult work involved in university curriculum making in a way rarely seen in discussions of higher education. And it generates new in-sights about some of the critical problems manifest in the ongoing moves to embrace unbundled online learning today.
Uncanny Networks: Dialogues With the Virtual Intelligentsia
by Geert LovinkFor Geert Lovink, interviews are imaginative texts that can help create global, networked discourses not only among different professions but also among different cultures and social groups. Conducting interviews online, over a period of weeks or months, allows the participants to compose documents of depth and breadth, rather than simply snapshots of timely references.
Uncanny Valley: A Memoir
by Anna WienerThe prescient, page-turning account of a journey in Silicon Valley: a defining memoir of our digital age <P><P>In her mid-twenties, at the height of tech industry idealism, Anna Wiener—stuck, broke, and looking for meaning in her work, like any good millennial--left a job in book publishing for the promise of the new digital economy. She moved from New York to San Francisco, where she landed at a big-data startup in the heart of the Silicon Valley bubble: a world of surreal extravagance, dubious success, and fresh-faced entrepreneurs hell-bent on domination, glory, and, of course, progress. <P><P>Anna arrived amidst a massive cultural shift, as the tech industry rapidly transformed into a locus of wealth and power rivaling Wall Street. But amid the company ski vacations and in-office speakeasies, boyish camaraderie and ride-or-die corporate fealty, a new Silicon Valley began to emerge: one in far over its head, one that enriched itself at the expense of the idyllic future it claimed to be building. Part coming-of-age-story, part portrait of an already-bygone era, Anna Wiener’s memoir is a rare first-person glimpse into high-flying, reckless startup culture at a time of unchecked ambition, unregulated surveillance, wild fortune, and accelerating political power. With wit, candor, and heart, Anna deftly charts the tech industry’s shift from self-appointed world savior to democracy-endangering liability, alongside a personal narrative of aspiration, ambivalence, and disillusionment. <P><P>Unsparing and incisive, Uncanny Valley is a cautionary tale, and a revelatory interrogation of a world reckoning with consequences its unwitting designers are only beginning to understand.
Uncertain Archives: Critical Keywords for Big Data
by Annie Ring Nanna Bonde Thylstrup Kristin Veel Catherine D'Ignazio Daniela AgostinhoScholars from a range of disciplines interrogate terms relevant to critical studies of big data, from abuse and aggregate to visualization and vulnerability.This pathbreaking work offers an interdisciplinary perspective on big data, interrogating key terms. Scholars from a range of disciplines interrogate concepts relevant to critical studies of big data--arranged glossary style, from from abuse and aggregate to visualization and vulnerability--both challenging conventional usage of such often-used terms as prediction and objectivity and introducing such unfamiliar ones as overfitting and copynorm. The contributors include both leading researchers, including N. Katherine Hayles, Johanna Drucker and Lisa Gitelman, and such emerging agenda-setting scholars as Safiya Noble, Sarah T. Roberts and Nicole Starosielski.
Uncertain Data Envelopment Analysis
by Meilin WenThis book is intended to present the milestones in the progression of uncertain Data envelopment analysis (DEA). Chapter 1 gives some basic introduction to uncertain theories, including probability theory, credibility theory, uncertainty theory and chance theory. Chapter 2 presents a comprehensive review and discussion of basic DEA models. The stochastic DEA is introduced in Chapter 3, in which the inputs and outputs are assumed to be random variables. To obtain the probability distribution of a random variable, a lot of samples are needed to apply the statistics inference approach. Chapter 4 and 5 provide two uncertain DEA methods to evaluate the DMUs with limited or insufficient statistical data, named fuzzy DEA and uncertain DEA. In order to evaluate the DMUs in which uncertainty and randomness appear simultaneously, the hybrid DEA based on chance theory is presented in Chapter 6.
Uncertain Information and Linear Systems (Studies in Systems, Decision and Control #254)
by Tofigh AllahviranlooThis book identifies the important uncertainties to use in real-world problem modeling. Having information about several types of ambiguities, vagueness, and uncertainties is vital in modeling problems that involve linguistic variables, parameters, and word computing. Today, since most of our real-world problems are related to decision-making at the right time, we need to apply intelligent decision science. Clearly, in order to have an appropriate and flexible mathematical model, every intelligent system requires real data on our environment. Presenting problems that can be represented using mathematical models to create a system of linear equations, this book discusses the latest insights into uncertain information.
Uncertain Optimal Control (Springer Uncertainty Research Ser.)
by Yuanguo ZhuThis book introduces the theory and applications of uncertain optimal control, and establishes two types of models including expected value uncertain optimal control and optimistic value uncertain optimal control. These models, which have continuous-time forms and discrete-time forms, make use of dynamic programming. The uncertain optimal control theory relates to equations of optimality, uncertain bang-bang optimal control, optimal control with switched uncertain system, and optimal control for uncertain system with time-delay. Uncertain optimal control has applications in portfolio selection, engineering, and games. The book is a useful resource for researchers, engineers, and students in the fields of mathematics, cybernetics, operations research, industrial engineering, artificial intelligence, economics, and management science.
Uncertain Renewal Processes (Springer Uncertainty Research)
by Kai YaoThis book explores various renewal processes in the context of probability theory, uncertainty theory and chance theory. It also covers the applications of these renewal processes in maintenance models and insurance risk models. The methods used to derive the limit of the renewal rate, the reward rate, and the availability rate are of particular interest, as they can easily be extended to the derivation of other models. Its comprehensive and systematic treatment of renewal processes, renewal reward processes and the alternating renewal process is one of the book’s major features, making it particularly valuable for readers who are interested in learning about renewal theory. Given its scope, the book will benefit researchers, engineers, and graduate students in the fields of mathematics, information science, operations research, industrial engineering, etc.
Uncertainties and Limitations in Simulating Tropical Cyclones
by Asuka Suzuki-ParkerThe thesis work was in two major parts: development and testing of a new approach to detecting and tracking tropical cyclones in climate models; and application of an extreme value statistical approach to enable assessment of changes in weather extremes from climate models. The tracking algorithm applied a creative phase-space approach to differentiate between modeled tropical cyclones and their mid-latitude cousins. A feature here was the careful attention to sensitivity to choice of selection parameters, which is considerable. The major finding was that the changes over time were relatively insensitive to these details. This new approach will improve and add confidence to future assessments of climate impacts on hurricanes. The extremes approach utilized the Generalized Pareto Distribution (one of the standard approaches to statistics of extremes) applied to present and future hurricane distributions as modeled by a regional climate model, then applied the changes to current observations to extract the changes in the extremes. Since climate models cannot resolve these extremes directly, this provides an excellent method of determining weather extremes in general. This is of considerable societal importance as we are most vulnerable to such extremes and knowledge of their changes enables improved planning and adaptation strategies.
Uncertainty
by M. Granger Morgan Max HenrionThis volume, like its predecessors, reflects the cutting edge of research on the automation of reasoning under uncertainty. A more pragmatic emphasis is evident, for although some papers address fundamental issues, the majority address practical issues. Topics include the relations between alternative formalisms (including possibilistic reasoning), Dempster-Shafer belief functions, non-monotonic reasoning, Bayesian and decision theoretic schemes, and new inference techniques for belief nets. New techniques are applied to important problems in medicine, vision, robotics, and natural language understanding.
Uncertainty Analyses in Environmental Sciences and Hydrogeology: Methods and Applications to Subsurface Contamination (SpringerBriefs in Applied Sciences and Technology)
by Rachid Ababou Juliette Chastanet Jean-Marie Côme Manuel Marcoux Michel QuintardThis book highlights several methods and quantitative implementations of both probabilistic and fuzzy-based approaches to uncertainty quantification and uncertainty propagation through environmental subsurface pollution models with uncertain input parameters. The book focuses on methods as well as applications in hydrogeology, soil hydrology, groundwater contamination, and related areas (e.g., corrosion of nuclear waste canisters). The methods are illustrated for a broad spectrum of models, from non-differential I/O models to complex PDE solvers, including a novel 3D quasi-analytical model of contaminant transport, and a site-specific computer model of dissolved contaminant migration from a DNAPL (Dense Non Aqueous Phase Liquid) pollution source.
Uncertainty Data in Interval-Valued Fuzzy Set Theory: Properties, Algorithms and Applications (Studies in Fuzziness and Soft Computing #367)
by Barbara PękalaThis book offers an introduction to fuzzy sets theory and their operations, with a special focus on aggregation and negation functions. Particular attention is given to interval-valued fuzzy sets and Atanassov’s intuitionistic fuzzy sets and their use in uncertainty models involving imperfect or unknown information. The theory and application of interval-values fuzzy sets to various decision making problems represent the central core of this book, which describes in detail aggregation operators and their use with imprecise data represented as intervals. Interval-valued fuzzy relations, compatibility measures of interval and the transitivity property are thoroughly covered. With its good balance between theoretical considerations and applications of originally developed algorithms to real-world problem, the book offers a timely, inspiring guide to mathematicians and engineers developing new decision making models or implementing/applying existing ones to a wide range of applications involving imprecise or incomplete data.