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Becoming A Digital Marketer: Gaining The Hard And Soft Skills For A Tech-Driven Marketing Career
by Gil Gildner Anya GildnerIn the rapidly paced world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending with technology at a rate never before seen. <p><p> It's no longer enough to just be a traditional marketer: in today's tech-driven industry, you've got to be able to build websites, install analytics, run pay-per-click campaigns, join Twitter chats, understand SEO strategy, and experience the underrated power of email marketing. In Part 1, you'll learn the hard skills crucial to a marketing career, like: search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, reporting & analytics, web development, and email marketing. <p> In Part 2, you'll read about the soft skills essential to business, likewriting emails, getting your first entry level position, working as a marketing freelancer, starting your marketing agency, and how to work remotely. <p> Also included are in-depth vignettes and interviews with renowned communicators for insightful alternate views on what makes a successful marketer.Authors Gil & Anya Gildner are the cofounders of Discosloth, a search marketing company that has worked with brands like Volvo, MSF, AirTreks, and have been featured in Inc Magazine, the New York Times, Arkansas Business, the Washington Post, and more. They regularly speak at industry conferences and conduct corporate & academic training seminars.
Becoming Agile: ...in an imperfect world
by Greg Smith Ahmed SidkyMany books discuss Agile from a theoretical or academic perspective. Becoming Agile takes a different approach and focuses on explaining Agile from a case-study perspective. Agile principles are discussed, explained, and then demonstrated in the context of a case study that flows throughout the book. The case study is based on a mixture of the author's real-world experiences.Becoming Agile also focuses on the importance of adapting Agile principles to the realities of your environment. In the early days of Agile, there was a general belief that Agile had to be used in all phases of a project, and that it had to be used in its purest form. Over the last few years, reputable Agile authorities have begun questioning this belief: We're finding that the best deployments of Agile are customized to the realities of a given company.Becoming Agile discusses the cultural realities of deploying Agile and how to deal with the needs of executives, managers, and the development team during migration. The author discusses employee motivation and establishing incentives that reward support of Agile techniques. Purchase of the print book comes with an offer of a free PDF, ePub, and Kindle eBook from Manning. Also available is all code from the book. Praise for Becoming Agile..."This is much more than just a book about Agile. This is a roadmap. A very detailed roadmap that takes you from the initial "is Agile right for me?" stage through completion and delivery of your pilot project and beyond."-Charlie Griefer, Senior Software Engineer, Amcom Technology"...a must read for those of us who have come from years of waterfall and attempts at changes to "traditional" methodologies or processes... clear, concise and has plenty of example scenarios that many individuals and corporations would identify with."-Jamie Phillips, Senior Software Engineer, Picis Inc"This book is quite unique. It is written in a form of a 5-day training course. I am usually not a fan of such a writing style, but I think that Becoming Agile is an exception. It's about a software process and as such requires a lot of case studies, group exercises (or at least what a book format allows), and therefore the training course style is perfect to facilitate learning."-Vladimir Pasman, Cocoacast.com"Becoming Agile in an Imperfect World offers a different and useful look at Agile methods. Reminding us that becoming agile is more of a mindset adjustment than a process change, Sidky and Smith use a case study to share their insights and tools throughout the book, including the unique Sidky Agile Measurement Index (SAMI)."-Sanjiv Augustine, President, LitheSpeed LLC and author of Managing Agile Projects"The authors emphasise that the aim should be to create a customised agile development process that is tailored to the needs of the organisation...Instead of aiming for "agile perfection", one should aim at reaching the right level of agility for one's organisation. Excellent advice!"-Kailash Awati, Eight to Late"The book totally inspired me. A lot of my readings on Agile from back in the day were very theoretical and high level at the same time. But Becoming Agile helps take you to the next level by going beyond the theory and into the nitty gritty practicality of employing the Agile approach. So it was very energizing having the game plan laid out in front of you, as well as the hurdles you'll encounter and how to overcome them."-Tariq Ahmed, author of Flex 3 in Action
Becoming Duchess Goldblatt
by AnonymousOne of the New York Times' 20 Books to Read in 2020 "Unforgettable...Behind her brilliantly witty and uplifting message is a remarkable vulnerability and candor that reminds us that we are not alone in our struggles—and that we can, against all odds, get through them." —Lori Gottlieb, New York Times-bestselling author of Maybe You Should Talk to SomeonePart memoir and part joyful romp through the fields of imagination, the story behind a beloved pseudonymous Twitter account reveals how a writer deep in grief rebuilt a life worth living.Becoming Duchess Goldblatt is two stories: that of the reclusive real-life writer who created a fictional character out of loneliness and thin air, and that of the magical Duchess Goldblatt herself, a bright light in the darkness of social media. Fans around the world are drawn to Her Grace&’s voice, her wit, her life-affirming love for all humanity, and the fun and friendship of the community that&’s sprung up around her. @DuchessGoldblat (81 year-old literary icon, author of An Axe to Grind) brought people together in her name: in bookstores, museums, concerts, and coffee shops, and along the way, brought real friends home—foremost among them, Lyle Lovett. &“The only way to be reliably sure that the hero gets the girl at the end of the story is to be both the hero and the girl yourself.&” — Duchess Goldblatt
Becoming Facebook: The 10 Challenges That Defined the Company that's Disrupting the World
by Mike HoefflingerFacebook’s founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends…and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect.Mike Hoefflinger was one of those Facebook insiders. As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, Hoefflinger had a front-row seat to the company’s growing pains, stumbles, and reinventions.Becoming Facebook tells the coming-of-age story of the now venerable giant. Filled with insights and anecdotes from crises averted and challenges solved, the book tracks the company’s development, uncovering lessons learned on its way to greatness:How Facebook recovered from its “disastrous” IPO How the growth team achieved the impossible Why Facebook’s News Feed ads were the company’s most important business decision ever How Google+ attacked and lost Why—and how—Instagram and WhatsApp were added to the mix What the company does to win the talent wars What makes Zuckerberg, Sandberg, Cox, and other A-teamers tick Which products and technical advancements are on the horizon and why And much moreIntimate, fast-paced, and deeply informative, Becoming Facebook shares the true story of how Zuckerberg joined the ranks of iconic CEOs like Steve Jobs, Larry Page, and Jeff Bezos—as Facebook grows up, overcomes setbacks, and works to connect the world.
Becoming Functional: Steps for Transforming Into a Functional Programmer
by Joshua BackfieldIf you have an imperative (and probably object-oriented) programming background, this hands-on book will guide you through the alien world of functional programming. Author Joshua Backfield begins slowly by showing you how to apply the most useful implementation concepts before taking you further into functional-style concepts and practices.In each chapter, you’ll learn a functional concept and then use it to refactor the fictional XXY company’s imperative-style legacy code, writing and testing the functional code yourself. As you progress through the book, you’ll migrate from Java 7 to Groovy and finally to Scala as the need for better functional language support gradually increases.Learn why today’s finely tuned applications work better with functional codeTransform imperative-style patterns into functional code, following basic stepsGet up to speed with Groovy and Scala through examplesUnderstand how first-class functions are passed and returned from other functionsConvert existing methods into pure functions, and loops into recursive methodsChange mutable variables into immutable variablesGet hands-on experience with statements and nonstrict evaluationsUse functional programming alongside object-oriented design
Becoming KCNA Certified: Build a strong foundation in cloud native and Kubernetes and pass the KCNA exam with ease
by Dmitry GalkinKick-start your learning journey and implement both Kubernetes and cloud-native technologies in real-life scenarios with this essential, practical guide to the KCNA examPurchase of the print or Kindle book includes a free PDF eBookKey FeaturesGain an in-depth understanding of cloud-native computing and Kubernetes conceptsPrepare for the KCNA exam with the help of practical examples and mock examsManage your applications better with Kubernetes container orchestrationBook DescriptionThe job market related to the cloud and cloud-native technologies is both growing and becoming increasingly competitive, making certifications like KCNA a great way to stand out from the crowd and learn about the latest advancements in cloud technologies.Becoming KCNA Certified doesn't just give you the practical skills needed to deploy and connect applications in Kubernetes, but it also prepares you to pass the Kubernetes and Cloud Native Associate (KCNA) exam on your first attempt.The book starts by introducing you to cloud-native computing, containers, and Kubernetes through practical examples, allowing you to test the theory out for yourself. You'll learn how to configure and provide storage for your Kubernetes-managed applications and explore the principles of modern cloud-native architecture and application delivery, giving you a well-rounded view of the subject. Once you've been through the theoretical and practical aspects of the book, you'll get the chance to test what you've learnt with two mock exams, with explanations of the answers, so you'll be well-prepared to appear for the KCNA exam.By the end of this Kubernetes book, you'll have everything you need to pass the KCNA exam and forge a career in Kubernetes and cloud-native computing.What you will learnGet to grips with Cloud Native Computing Foundation (CNCF) and its projectsBuild, configure, and run containers with DockerBootstrap minimal Kubernetes clusters for learningManage and encrypt container traffic with Service MeshDeploy, configure, and update applications on KubernetesControl and connect the applications that run on KubernetesManage storage and provide observability on KubernetesAutomate software development with CI/CD and GitOpsWho this book is forThis book is for DevOps engineers, system administrators, developers, fresh IT graduates, or anyone interested in cloud native architecture, applications, and technologies. Those with relevant work experience looking to upskill themselves in order to manage their applications with Kubernetes in a better way will also find this book helpful. Familiarity with IT fundamentals, networks, and command line interface (CLI) is required, but no prior knowledge of Kubernetes, docker, or cloud services is needed to get started with this book.
Becoming Rhetorical: Analyzing And Composing In A Multimedia World
by Jodie NicotraBecoming rhetorical is a transformation that allows students to identify rhetorical problems and respond to them with arguments, no matter the course or context from which the problems emerge. In BECOMING RHETORICAL, author Jodie Nicotra takes students beyond the view of the rhetorical situation as being composed of communicator, audience, and message, encouraging them also to consider important aspects such as exigence, purpose, and the means of communication. Students learn to analyze and compose in textual, visual, and multimodalities -- from evaluating an op-ed piece, to making a video of a consumer product, to creating an entire public awareness campaign -- thereby becoming confident critical thinkers in a 21st century multimedia world.
Becoming SRE: First Steps Toward Reliability for You and Your Organization
by David N. Blank-EdelmanDo you wish the existing books on site reliability engineering started at the beginning? Do you wish someone would walk you through how to become an SRE, how to think like an SRE, or how to build and grow a successful SRE function in your organization? Becoming SRE addresses all of these needs and more with three interconnected sections: the essential groundwork for understanding SRE and SRE culture, advice for individuals on becoming an SRE, and guidance for organizations on creating and developing a thriving SRE practice. Acting as your personal and personable guide, author David Blank-Edelman takes you through subjects like: SRE mindset, SRE culture, and SRE advocacyWhat you need to get started and hired in SRE and what the job will be like when you get thereWhat you need to bring SRE into an organization and what is required for a good organizational fit so it can thrive thereHow to work with your business folks and management around SREHow SRE can grow and mature in an organization over time Ready to become an SRE or introduce SRE into your organization? This book is here to help.
Becoming Steve Jobs
by Brent Schlender Rick TetzeliThere have been many books--on a large and small scale--about Steve Jobs, one of the most famous CEOs in history. But this book is different from all the others. Becoming Steve Jobs takes on and breaks down the existing myth and stereotypes about Steve Jobs. The conventional, one-dimensional view of Jobs is that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people? Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, and who decided to open up to the authors, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others. In addition, Brent knew Jobs personally for 25 years and draws upon his many interviews with him, on and off the record, in writing the book. He and Rick humanize the man and explain, rather than simply describe, his behavior. Along the way, the book provides rich context about the technology revolution we all have lived through, and the ways in which Jobs changed our world. Schlender and Tetzeli make clear that Jobs's astounding success at Apple was far more complicated than simply picking the right products: he became more patient, he learned to trust his inner circle, and discovered the importance of growing the company incrementally rather than only shooting for dazzling game-changing products. A rich and revealing account that will change the way we view Jobs, Becoming Steve Jobs shows us how one of the most colorful and compelling figures of our times was able to combine his unchanging, relentless passion with a more mature management style to create one of the most valuable and beloved companies on the planet.From the Hardcover edition.
Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader
by Brent Schlender Rick TetzeliThere have been many books--on a large and small scale--about Steve Jobs, one of the most famous CEOs in history. But this book is different from all the others. Becoming Steve Jobs takes on and breaks down the existing myth and stereotypes about Steve Jobs. The conventional, one-dimensional view of Jobs is that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people? Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, and who decided to open up to the authors, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others. In addition, Brent knew Jobs personally for 25 years and draws upon his many interviews with him, on and off the record, in writing the book. He and Rick humanize the man and explain, rather than simply describe, his behavior. Along the way, the book provides rich context about the technology revolution we all have lived through, and the ways in which Jobs changed our world. Schlender and Tetzeli make clear that Jobs's astounding success at Apple was far more complicated than simply picking the right products: he became more patient, he learned to trust his inner circle, and discovered the importance of growing the company incrementally rather than only shooting for dazzling game-changing products. A rich and revealing account that will change the way we view Jobs, Becoming Steve Jobs shows us how one of the most colorful and compelling figures of our times was able to combine his unchanging, relentless passion with a more mature management style to create one of the most valuable and beloved companies on the planet.
Becoming a Better Programmer: A Handbook for People Who Care About Code
by Pete GoodliffeIf you’re passionate about programming and want to get better at it, you’ve come to the right source. Code Craft author Pete Goodliffe presents a collection of useful techniques and approaches to the art and craft of programming that will help boost your career and your well-being.Goodliffe presents sound advice that he’s learned in 15 years of professional programming. The book’s standalone chapters span the range of a software developer’s life—dealing with code, learning the trade, and improving performance—with no language or industry bias. Whether you’re a seasoned developer, a neophyte professional, or a hobbyist, you’ll find valuable tips in five independent categories:Code-level techniques for crafting lines of code, testing, debugging, and coping with complexityPractices, approaches, and attitudes: keep it simple, collaborate well, reuse, and create malleable codeTactics for learning effectively, behaving ethically, finding challenges, and avoiding stagnationPractical ways to complete things: use the right tools, know what “done” looks like, and seek help from colleaguesHabits for working well with others, and pursuing development as a social activity
Becoming a Computational Thinker: Success in the Digital Age
by Paul S WangThis book has a single purpose: to help everyone become computational thinkers. Computational thinking (CT) is thinking informed by the digital age, and a computational thinker is someone who can apply that thinking everywhere and anywhere. Through practical examples and easy-to-grasp terminology, this book is a guide to navigating the digital world and improving one’s efficiency, productivity, and success immediately. Given its pervasiveness, knowledge and experience of computation is a cornerstone of productivity, and improved thinking will lead to advances in every aspect of one’s life. In this way, CT can be thought of as the mutual reinforcement of thinking and knowledge of computation in the digital age. Comprising a rich collection of self-contained articles that can be read separately, and illustrated by pictures, images and article-end crossword puzzles, this book is an engaging and accessible route to ‘Becoming a Computational Thinker’ and achieving ‘Success in the Digital Age’. Aimed at the general reader, this book provides insights that can be applied across the full spectrum of industries and practices, helping readers to not only adapt and function in the digital world but also take advantage of new technologies and even innovate new ways doing things. Additional online resources are available at https://computize.org/CTer/
Becoming a Data Head: How to Think, Speak, and Understand Data Science, Statistics, and Machine Learning
by Jordan Goldmeier Alex J. Gutman"Turn yourself into a Data Head. You'll become a more valuable employee and make your organization more successful." Thomas H. Davenport, Research Fellow, Author of Competing on Analytics, Big Data @ Work, and The AI Advantage You’ve heard the hype around data—now get the facts. In Becoming a Data Head: How to Think, Speak, and Understand Data Science, Statistics, and Machine Learning, award-winning data scientists Alex Gutman and Jordan Goldmeier pull back the curtain on data science and give you the language and tools necessary to talk and think critically about it. You’ll learn how to: Think statistically and understand the role variation plays in your life and decision making Speak intelligently and ask the right questions about the statistics and results you encounter in the workplace Understand what’s really going on with machine learning, text analytics, deep learning, and artificial intelligence Avoid common pitfalls when working with and interpreting data Becoming a Data Head is a complete guide for data science in the workplace: covering everything from the personalities you’ll work with to the math behind the algorithms. The authors have spent years in data trenches and sought to create a fun, approachable, and eminently readable book. Anyone can become a Data Head—an active participant in data science, statistics, and machine learning. Whether you’re a business professional, engineer, executive, or aspiring data scientist, this book is for you.
Becoming a Digital Library (Books In Library And Information Science Ser. #Vol. 63)
by Susan J. BarnesThis excellent reference traces the construction and maintenance of the digital collections and services that have been available day in and day out to users worldwide for more than a decade. It examines applicable guidelines for any library looking to build and manage systems, conduct and evaluate projects, and scout new directions for mainstreaming and hybridizing the building of a digital library. Including contributions from seasoned experts in specializations such as staffing, collection development, and technology project management for digital libraries, Becoming a Digital Library discusses the techniques for finding and training the right people to build a digital library.
Becoming a Leader in Product Development: An Evidence-Based Guide to the Essentials
by Ebenezer C. IkonneIt is becoming increasingly challenging for product development leaders to effectively lead as workplace demands continue to increase. The rate of change in technology, society, and business places immense pressure on leaders to ensure their groups move in the direction of their goals. What might have worked in the past no longer works.Organizational surveys show that firms struggle with leadership. Product development leaders routinely complain of burnout and stress while their teams members complain of workplace dissatisfaction, resulting in organizational underperformance.The lack of evidence-based leadership literature for product development leaders means that many leaders are left to figure things out with little guidance. They do not have a reliable resource that they can refer to when they face leadership challenges and, as a result, struggle during times of crisis and change. This book addresses this challenge by providing a theory-informed set of techniques for product development leaders. Becoming a Leader in Product Development provides an evidence-base set of practices for product development leaders. In doing so, it explores what leadership is and the leader's role in the leadership process, the impact of national culture and organizational culture on the leadership process, and the need for product development leaders to practice adaptive and servant leadership, followership, and self-care. The underlying theories for each topic are reviewed and then brought to life through stories and examples. What You Will LearnSee the difference between authority, persuasion, and influence and how leaders can use these constructs to benefit their organizationsGain the skills for practicing servant and adaptive leadership in your organizationExamine the blind spots of each leadership theoryDiscover the importance of adapting leader behavior to the national culture and organizational culture where you find yourself Who This Book Is For Product development leaders (starting with product development managers) who want to go beyond leadership anecdotes to evidence-based leadership practice. A secondary audience is individuals aspiring to product development leadership positions.
Becoming a Microsoft Dynamics 365 Marketing Functional Consultant: Learn to deliver enterprise marketing solutions and insights to exponentially grow your business
by Malin MartnesLearn to use Microsoft's powerful marketing automation tool, and get comprehensive knowledge with this in-depth guide covering the core capabilities of Dynamics 365 MarketingKey FeaturesTake your first step on the path to becoming a functional consultant with Dynamics 365 MarketingGet knowledge on how to use the systems features and functionality out-of-the-boxTest your knowledge with self-assessment tests to better understand the contentBook DescriptionMarketing is one of the most powerful entities in the modern world with the potential to make or break a business. The mighty Microsoft Dynamics 356 Marketing tool offers a wide range of marketing automation tools, understanding which is an essential skill for a successful marketer. This in-depth guide to the ins and outs of Dynamics 365 Marketing will help you grasp all the information you need to implement and use the system the right way. Starting with the setup and configuration of your Dynamics 365 Marketing instance, you'll explore fundamental concepts, such as leads, accounts, and contacts, and the creation and administration of segments and lists. Once you've grasped these basic concepts, you'll advance to the core of the book. From the email editor to outbound and real-time customer journeys and from the event module to Customer Voice, you'll develop a solid understanding of the fundamental topics crucial for anyone who wants to be a Dynamics 365 Marketing functional consultant. By the end of the book, you'll be ready for Dynamics 365 Marketing end-to-end implementations.What you will learnCreate and manage marketing forms and pagesWrite good emails and use analytics to measure their effectivenessExplore outbound and real-time customer journeysUse Power Pages for real-time marketing eventsCreate surveys to send to your customers with Customer VoiceExploit the Microsoft ecosystem to get the best resultsWho this book is forWhether you are a marketing consultant working on implementations or a marketer using the system, this book will help you learn all about Dynamics 365 Marketing. With the help of detailed explanations and self-assessment tests, you'll explore the system and will get be ready for end-to-end implementation.
Becoming a Rockstar SRE: Electrify your site reliability engineering mindset to build reliable, resilient, and efficient systems
by Jeremy Proffitt Rod AnamiExcel in site reliability engineering by learning from field-driven lessons on observability and reliability in code, architecture, process, systems management, costs, and people to minimize downtime and enhance developers' outputPurchase of the print or Kindle book includes a free eBook in the PDF formatKey FeaturesUnderstand the goals of an SRE in terms of reliability, efficiency, and constant improvementMaster highly resilient architecture in server, serverless, and containerized workloadsLearn the why and when of employing Kubernetes, GitHub, Prometheus, Grafana, Terraform, Python, Argo CD, and GitOpsBook DescriptionSite reliability engineering is all about continuous improvement, finding the balance between business and product demands while working within technological limitations to drive higher revenue. But quantifying and understanding reliability, handling resources, and meeting developer requirements can sometimes be overwhelming. With a focus on reliability from an infrastructure and coding perspective, Becoming a Rockstar SRE brings forth the site reliability engineer (SRE) persona using real-world examples. This book will acquaint you the role of an SRE, followed by the why and how of site reliability engineering. It walks you through the jobs of an SRE, from the automation of CI/CD pipelines and reducing toil to reliability best practices. You'll learn what creates bad code and how to circumvent it with reliable design and patterns. The book also guides you through interacting and negotiating with businesses and vendors on various technical matters and exploring observability, outages, and why and how to craft an excellent runbook. Finally, you'll learn how to elevate your site reliability engineering career, including certifications and interview tips and questions. By the end of this book, you'll be able to identify and measure reliability, reduce downtime, troubleshoot outages, and enhance productivity to become a true rockstar SRE!What you will learnGet insights into the SRE role and its evolution, starting from Google's original visionUnderstand the key terms, such as golden signals, SLO, SLI, MTBF, MTTR, and MTTDOvercome the challenges in adopting site reliability engineeringEmploy reliable architecture and deployments with serverless, containerization, and release strategiesIdentify monitoring targets and determine observability strategyReduce toil and leverage root cause analysis to enhance efficiency and reliabilityRealize how business decisions can impact quality and reliabilityWho this book is forThis book is for IT professionals, including developers looking to advance into an SRE role, system administrators mastering technologies, and executives experiencing repeated downtime in their organizations. Anyone interested in bringing reliability and automation to their organization to drive down customer impact and revenue loss while increasing development throughput will find this book useful. A basic understanding of API and web architecture and some experience with cloud computing and services will assist with understanding the concepts covered.
Becoming a Salesforce Certified Technical Architect: Prepare for the review board by practicing example-led architectural strategies and best practices
by Tameem BahriDesign and build high-performance, secure, and scalable Salesforce solutions to meet business demands and gain practical experience using real-world scenarios by creating engaging end-to-end solution presentationsKey FeaturesLearn common integration, data migration, and security patterns for designing scalable and reliable solutions on the Salesforce Lightning platformBuild an end-to-end delivery framework pipeline for delivering successful projects within specified timelinesGain access to an exclusive book club of skilled Salesforce professionals, to discuss ideas, best practices, and share experiences of designing modern solutions using SalesforceBook DescriptionSalesforce Certified Technical Architect (CTA) is the ultimate certification to validate your knowledge and skills when it comes to designing and building high-performance technical solutions on the Salesforce platform. The CTA certificate is granted after successfully passing the CTA review board exam, which tests your platform expertise and soft skills for communicating your solutions and vision. You'll start with the core concepts that every architect should master, including data lifecycle, integration, and security, and build your aptitude for creating high-level technical solutions. Using real-world examples, you'll explore essential topics such as selecting systems or components for your solutions, designing scalable and secure Salesforce architecture, and planning the development lifecycle and deployments. Finally, you'll work on two full mock scenarios that simulate the review board exam, helping you learn how to identify requirements, create a draft solution, and combine all the elements together to create an engaging story to present in front of the board or to a client in real life. By the end of this Salesforce book, you'll have gained the knowledge and skills required to pass the review board exam and implement architectural best practices and strategies in your day-to-day work.What you will learnExplore data lifecycle management and apply it effectively in the Salesforce ecosystemDesign appropriate enterprise integration interfaces to build your connected solutionUnderstand the essential concepts of identity and access managementDevelop scalable Salesforce data and system architectureDesign the project environment and release strategy for your solutionArticulate the benefits, limitations, and design considerations relating to your solutionDiscover tips, tricks, and strategies to prepare for the Salesforce CTA review board examWho this book is forThis book is for Salesforce architects who want to become certified technical architects by learning how to design secure and scalable technical solutions for their organizations. A solid understanding of the Salesforce platform is required, ideally combined with 3 to 5 years of practical experience as an application architect, system architect, enterprise architect, or solution architect.
Becoming a Software Company: Accelerating Business Success through Software
by Amarinder SidhuThere is a call to action reverberating in company boardrooms, earnings calls, technology conferences, and IT departments: every company should be a software company. The call makes intuitive sense. Software, when done right, creates infinite business leverage. It is not a coincidence that 7 out of 10 largest companies in the world are software companies. But how does a company become a software company? This book will help enterprises transform into a software company.The software-driven future that Marc Andreessen predicted in his now-famous 2011 essay is here but unevenly distributed. While enterprises, and teams within, grasp the software technologies, they lack the context to leverage them — much less understand the fundamental principles that drive the business value from software: What is the real essence of the software-based transformation? If every enterprise is implementing the same technologies, what is the source of differentiation? How do you manage the inherent complexity of software such that it doesn't destroy software's value? How do you build and nurture talent so that it is empowered to create the best solutions for your customers' problems? This book will answer all of that and more.The boundary between enterprise and consumer software is rapidly blurring. IEEE reports that 40% of the cost of a new car comes from software . Elsewhere, software is becoming synonymous with medical devices and therapeutics . FinTech and EdTech trends are primarily about personalization through software at an internet-scale. The struggling enterprises are up against it. They have no choice but to figure out how to ship consumer-grade software. It is an existential problem for them.This book compiles the timeless principles of building good software, yet often disregarded while building and deploying software products for enterprises.What You'll LearnLeverage people to build creative software solutionsManage development complexity so that we keep software focused on user problemsUnderstand software technology as a means of producing valueWho This Book Is ForEnterprise Executive Management, Enterprise IT Management Professionals, Software Practitioners within Enterprise
Becoming a Sustainable Organization: A Project and Portfolio Management Approach (Best Practices in Portfolio, Program, and Project Management)
by Kristina KohlOrganizations find that a performance gap exists between sustainability vision and benefits realization. Effecting transformational change requires incorporating sustainability into organization's culture including policies, processes, and people. Although they are often overlooked, project management professionals and HR professionals are valuable
Becoming a Video Game Artist: From Portfolio Design to Landing the Job
by John PearlThe game industry continues to grow and evolve as the years pass. Despite this growth, the competition in obtaining a career in video games remains as arduous as ever. Becoming a Video Game Artist helps guide readers from their first steps of making a portfolio, to acing the job interview and beyond. John Pearl explores the different art related jobs and their responsibilities. Questions are posed to industry professionals throughout each chapter to help with the reader’s growth and understanding. Becoming a Video Game Artist is the ultimate roadmap in navigating a career in video games by teaching how to make your portfolio shine, what expect once hired, and how to make the best decisions to help flourish your talents and cultivate an exciting career.
Becoming a data-driven Organisation: Unlock the value of data
by Martin TrederData is the foundation of any current and future market transformation during this digital era. Companies are expected to adjust or to disappear. However, following assessments by Gartner and Forrester during the past two years, only a small fraction of all enterprises has adequately addressed the handling of data so far. Yet, more and more business leaders have become aware of the topic. They recognize the increasing relevance of data, and the need to act now. Those leaders will welcome this book as it guides them through the first steps in their journey towards a data-driven organisation.This book brings the topic of Data and its commercial usage to the attention of a broad range of business leaders. It encourages you to get engaged, by explaining in a non-technical way what data comprises, which opportunities wait to get discovered and, most importantly, how to prepare and launch the introduction of a Data Office in a company.
Becoming an Agile Software Architect: Strategies, practices, and patterns to help architects design continually evolving solutions
by Rajesh R VA guide to successfully operating in a lean-agile organization for solutions architects and enterprise architectsKey FeaturesDevelop the right combination of processes and technical excellence to address architectural challengesExplore a range of architectural techniques to modernize legacy systemsDiscover how to design and continuously improve well-architected sustainable softwareBook DescriptionMany organizations have embraced Agile methodologies to transform their ability to rapidly respond to constantly changing customer demands. However, in this melee, many enterprises often neglect to invest in architects by presuming architecture is not an intrinsic element of Agile software development. Since the role of an architect is not pre-defined in Agile, many organizations struggle to position architects, often resulting in friction with other roles or a failure to provide a clear learning path for architects to be productive. This book guides architects and organizations through new Agile ways of incrementally developing the architecture for delivering an uninterrupted, continuous flow of values that meets customer needs. You'll explore various aspects of Agile architecture and how it differs from traditional architecture. The book later covers Agile architects' responsibilities and how architects can add significant value by positioning themselves appropriately in the Agile flow of work. Through examples, you'll also learn concepts such as architectural decision backlog,the last responsible moment, value delivery, architecting for change, DevOps, and evolutionary collaboration. By the end of this Agile book, you'll be able to operate as an architect in Agile development initiatives and successfully architect reliable software systems.What you will learnAcquire clarity on the duties of architects in Agile developmentUnderstand architectural styles such as domain-driven design and microservicesIdentify the pitfalls of traditional architecture and learn how to develop solutionsUnderstand the principles of value and data-driven architectureDiscover DevOps and continuous delivery from an architect's perspectiveAdopt Lean-Agile documentation and governanceDevelop a set of personal and interpersonal qualitiesFind out how to lead the transformation to achieve organization-wide agilityWho this book is forThis agile study guide is for architects currently working on agile development projects or aspiring to work on agile software delivery, irrespective of the methodology they are using. You will also find this book useful if you're a senior developer or a budding architect looking to understand an agile architect's role by embracing agile architecture strategies and a lean-agile mindset. To understand the concepts covered in this book easily, you need to have prior knowledge of basic agile development practices.
Becoming an Enterprise Django Developer: Discover best practices, tooling, and solutions for writing and organizing Django applications in production
by Michael DinderA Python web developer's guide to exploring the Django development lifecycle - beyond the basicsKey FeaturesExpert tips to help you use the right packages, tools, and libraries and understand their scope for your projectGain a thorough understanding of the essential components that comprise a large-scale Python web appLearn best practices for creating a project structure for better performanceBook DescriptionDjango is a powerful framework but choosing the right add-ons that match the scale and scope of your enterprise projects can be tricky. This book will help you explore the multifarious options available for enterprise Django development. Countless organizations are already using Django and more migrating to it, unleashing the power of Python with many different packages and dependencies, including AI technologies. This practical guide will help you understand practices, blueprints, and design decisions to put Django to work the way you want it to. You'll learn various ways in which data can be rendered onto a page and discover the power of Django for large-scale production applications. Starting with the basics of getting an enterprise project up and running, you'll get to grips with maintaining the project throughout its lifecycle while learning what the Django application lifecycle is. By the end of this book, you'll have learned how to build and deploy a Django project to the web and implement various components into the site.What you will learnUse Django to develop enterprise-level apps to help scale your businessUnderstand the steps and tools used to scale up a proof-of-concept project to production without going too deep into specific technologiesExplore core Django components and how to use them in different ways to suit your app's needsFind out how Django allows you to build RESTful APIsExtract, parse, and migrate data from an old database system to a new system with Django and PythonWrite and run a test using the built-in testing tools in DjangoWho this book is forThis book is for Django developers who want to learn the full-stack enterprise app development lifecycle. If you are a Python web developer looking to learn how to maintain a production website and explore Django beyond the basics, this book is for you. The book assumes intermediate-level knowledge of Python programming and the Django framework.
Becoming an Innovative Learning Environment: The Making of a New Zealand Secondary School
by Noeline WrightThis book traces how a new school, physically designed as a modern learning environment, has come into being in New Zealand. A key feature is how it designs its curriculum for future citizens. The book explores how flexible curriculum and assessment options support the provision of a well-balanced, coherent and future-oriented learning programme. It also illustrates how the school is implementing its vision and copes with being different from other schools which understand and embody the New Zealand Curriculum as well as the NCEA qualifications system in more traditional terms. School leaders’, teachers’ and foundation students’ thinking and perspectives about what it’s like to become a new school are highlighted and shed light on what is possible within an evolving education system.