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Behavioral Marketing: Delivering Personalized Experiences at Scale
by Dave WaltersGrow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, this book defines the key principles of behavioral marketing—including customer journey mapping, channel-level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimization—and shows you how to fix highly inefficient processes while implementing your next marketing initiative. Within the pages of this resource are the secrets to improving processes and becoming more 'revenue predictable'—things that benefit businesses in virtually any industry. Additionally, this book provides you with case studies that spotlight the successes and challenges experienced by other marketing pros, and offer up key lessons to assist you in sharing their triumphs and avoiding their pitfalls. Behavioral marketing, a term first coined in 2008, has become increasingly important as digital marketing tactics have becoming increasingly popular. This particular facet of marketing focuses on responding to the actions, clicks, and behaviors of both current and prospective customers—and allows you to use this data to adapt your marketing efforts to customer preferences. The results of this dynamic marketing approach are often a more predictable revenue stream and a more efficient marketing department, both of which any business would welcome! Understand the key principles of behavioral marketing Create a more 'revenue predictable' business environment Examine case studies across multiple industries Discover how to achieve revenue growth and process efficiencies with the right behavioral marketing tactics Behavioral Marketing is a unique resource that brings value and insight to all marketing professionals using digital marketing tactics.
Behavioral Synthesis for Hardware Security
by Srinivas Katkoori Sheikh Ariful IslamThis book presents state-of-the-art research results from leading electronic design automation (EDA) researchers on automated approaches for generating cyber-secure, smart hardware. The authors first provide brief background on high-level synthesis principles and motivate the need for secure design during behavioral synthesis. Then they provide readers with synthesis techniques for six automated security solutions, namely, hardware obfuscation, hardware Trojan detection, IP watermarking, state encoding, side channel attack resistance, and information flow tracking.Provides a single-source reference to behavioral synthesis for hardware security;Describes automatic synthesis techniques for algorithmic obfuscation, using code transformations;Includes behavioral synthesis techniques for intellectual property protection.
Behavioural Types: From Theory to Tools
by António Ravara Simon GayBehavioural type systems in programming languages support the specification and verification of properties of programs beyond the traditional use of type systems to describe data processing. A major example of such a property is correctness of communication in concurrent and distributed systems, motivated by the importance of structured communication in modern software. Behavioural Types: from Theory to Tools presents programming languages and software tools produced by members of COST Action IC1201: Behavioural Types for Reliable Large-Scale Software Systems, a European research network that was funded from October 2012 to October 2016. As a survey of the most recent developments in the application of behavioural type systems, it is a valuable reference for researchers in the field, as well as an introduction to the area for graduate students and software developers.
Behaviourism in Studying Swarms: Logical Models of Sensing and Motoring (Emergence, Complexity And Computation Ser. #33)
by Andrew SchumannThis book presents fundamental theoretical results for designing object-oriented programming languages for controlling swarms. It studies the logics of swarm behaviours. According to behaviourism, all behaviours can be controlled or even managed by stimuli in the environment: attractants (motivational reinforcement) and repellents (motivational punishment). At the same time, there are two main stages in reactions to stimuli: sensing (perceiving signals) and motoring (appropriate direct reactions to signals). This book examines the strict limits of behaviourism from the point of view of symbolic logic and algebraic mathematics: how far can animal behaviours be controlled by the topology of stimuli? On the one hand, we can try to design reversible logic gates in which the number of inputs is the same as the number of outputs. In this case, the behaviouristic stimuli are inputs in swarm computing and appropriate reactions at the motoring stage are its outputs. On the other hand, the problem is that even at the sensing stage each unicellular organism can be regarded as a logic gate in which the number of outputs (means of perceiving signals) greatly exceeds the number of inputs (signals).
Beherrschbarkeit von Cyber Security, Big Data und Cloud Computing: Tagungsband zur dritten EIT ICT Labs-Konferenz zur IT-Sicherheit
by Klaus-Dieter Wolfenstetter Udo BubCloud Computing, Big Data, Cyber Security, Industrie 4. 0 etc. sind vielleicht nur Schlagworte, aber sie sind auch Ausdruck neuer, komplexer Problemstellungen, deren Behandlung und Beherrschung uns vor große Herausforderungen stellt. Deshalb sind wieder einmal, diesmal auf Einladung der EIT ICT Labs in Berlin, renommierte Sicherheitsexperten und Entscheidungsträger zusammen gekommen, um diese Themen zu diskutieren und beleuchten. Durch die Mitte 2013 bekannt gewordenen umfassenden Ausspähungen von Bürgern und Institutionen hat das Konferenzthema Beherrschbarkeit von Cloud und Co. weiter an Aktualität gewonnen.
Behind Closed Doors: Secrets of Great Management (Pragmatic Programmers)
by Johanna Rothman Esther DerbyGreat management is difficult to see as it occurs. It's possible to see the results of great management, but it's not easy to see how managers achieve those results. Great management happens in one-on-one meetings and with other managers---all in private. It's hard to learn management by example when you can't see it.You can learn to be a better manager---even a great manager---with this guide. You'll follow along as Sam, a manager just brought on board, learns the ropes and deals with his new team over the course of his first eight weeks on the job. From scheduling and managing resources to helping team members grow and prosper, you'll be there as Sam makes it happen. You'll find powerful tips covering:Delegating effectivelyUsing feedback and goal-settingDeveloping influenceHandling one-on-one meetingsCoaching and mentoringDeciding what work to do---and what not to do...and more.Full of tips and practical advice on the most important aspects of management, this is one of those books that can make a lasting andimmediate impact on your career.
Behind Deep Blue: Building the Computer That Defeated the World Chess Champion
by Feng-hsiung HsuThe riveting quest to construct the machine that would take on the world’s greatest human chess player—told by the man who built itOn May 11, 1997, millions worldwide heard news of a stunning victory, as a machine defeated the defending world chess champion, Garry Kasparov. Behind Deep Blue tells the inside story of the quest to create the mother of all chess machines and what happened at the two historic Deep Blue vs. Kasparov matches. Feng-hsiung Hsu, the system architect of Deep Blue, reveals how a modest student project started at Carnegie Mellon in 1985 led to the production of a multimillion-dollar supercomputer. Hsu discusses the setbacks, tensions, and rivalries in the race to develop the ultimate chess machine, and the wild controversies that culminated in the final triumph over the world's greatest human player. With a new foreword by Jon Kleinberg and a new preface from the author, Behind Deep Blue offers a remarkable look at one of the most famous advances in artificial intelligence, and the brilliant toolmaker who invented it.
Behind Every Good Decision: How Anyone Can Use Business Analytics to Turn Data into Profitable Insight
by Piyanka Jain Puneet SharmaThere is a misconception in business that the only data that matters is BIG data, and that elaborate tools and data scientists are required to extract any practical information. However, nothing could be further from the truth.If you feel that you can&’t understand how to read, let alone implement, these complex software programs that crunch the data and spit out more data, that will no longer be a problem!Authors and analytics experts Piyanka Jain and Puneet Sharma demystify the process of business analytics and demonstrate how professionals at any level can take the information at their disposal and in only five simple steps--using only Excel as a tool--make the decision necessary to increase revenue, decrease costs, improve product, or whatever else is being asked of them at that time.In Behind Every Good Decision, you will learn how to:Clarify the business questionLay out a hypothesis-driven planPull relevant dataConvert it to insightsMake decisions that make an impactPacked with examples and exercises, this refreshingly accessible book explains the four fundamental analytic techniques that can help solve a surprising 80 percent of all business problems. It doesn&’t take a numbers person to know that is a formula you need!
Behind Their Screens: What Teens Are Facing (and Adults Are Missing)
by Carrie James Emily WeinsteinHow teens navigate a networked world and how adults can support them.What are teens actually doing on their smartphones? Contrary to many adults&’ assumptions, they are not simply &“addicted&” to their screens, oblivious to the afterlife of what they post, or missing out on personal connection. They are just trying to navigate a networked world. In Behind Their Screens, Emily Weinstein and Carrie James, Harvard researchers who are experts on teens and technology, explore the complexities that teens face in their digital lives, and suggest that many adult efforts to help—&“Get off your phone!&” &“Just don&’t sext!&”—fall short. Weinstein and James warn against a single-minded focus by adults on &“screen time.&” Teens worry about dependence on their devices, but disconnecting means being out of the loop socially, with absence perceived as rudeness or even a failure to be there for a struggling friend. Drawing on a multiyear project that surveyed more than 3,500 teens, the authors explain that young people need empathy, not exasperated eye-rolling. Adults should understand the complicated nature of teens&’ online life rather than issue commands, and they should normalize—let teens know that their challenges are shared by others—without minimizing or dismissing. Along the way, Weinstein and James describe different kinds of sexting and explain such phenomena as watermarking nudes, comparison quicksand, digital pacifiers, and collecting receipts. Behind Their Screens offers essential reading for any adult who cares about supporting teens in an online world.
Behind the Screen: Content Moderation in the Shadows of Social Media
by Sarah T. RobertsAn eye-opening look at the invisible workers who protect us from seeing humanity’s worst on today’s commercial internet Social media on the internet can be a nightmarish place. A primary shield against hateful language, violent videos, and online cruelty uploaded by users is not an algorithm. It is people. Mostly invisible by design, more than 100,000 commercial content moderators evaluate posts on mainstream social media platforms: enforcing internal policies, training artificial intelligence systems, and actively screening and removing offensive material—sometimes thousands of items per day. Sarah T. Roberts, an award-winning social media scholar, offers the first extensive ethnographic study of the commercial content moderation industry. Based on interviews with workers from Silicon Valley to the Philippines, at boutique firms and at major social media companies, she contextualizes this hidden industry and examines the emotional toll it takes on its workers. This revealing investigation of the people “behind the screen” offers insights into not only the reality of our commercial internet but the future of globalized labor in the digital age.
Behind the Search Box: Google and the Global Internet Industry (The Geopolitics of Information)
by ShinJoung YeoOnce seen as a harbinger of a new enlightened capitalism, Google has become a model of robber baron rapaciousness thanks to its ruthless monetizing of private data, obsession with monopoly, and pervasive systems of labor discrimination and exploitation. Using the company as a jumping-off point, ShinJoung Yeo explores the political economy of the search engine industry against the backdrop of the relationship between information and capitalism’s developmental processes. Yeo’s critical analysis draws on in-depth discussions of essential issues like how the search engine evolved into a ubiquitous commercial service, it’s place in a global information business that is restructuring the information industry and our very social lives, who exactly designs and uses search technology, what kinds of workers labor behind the scenes, and the influence of geopolitics. An incisive look at a pervasive presence in our lives, Behind the Search Box places the search engine industry’s rise and ongoing success within an original political economy of digital capitalism.
Behind these Doors: Stories of Strength, Suffering and Survival
by Alex SouthA powerful and affecting look at life in prisonThe men I have worked with and the staff I've worked alongside over the last ten years in prison have taught me strength, compassion, courage, and fundamentally, the need to talk, the need to share and the need to tell these stories. These are the stories of lives lived, lost and taken, behind walls so high we can pretend they hide another world entirely. But at what cost?__________Behind These Doors is a provocative, insightful and illuminating interrogation of what it is to live and to work in the UK's most infamous prisons. The individuals Alex introduces us to are, for the most part, living on the margins of society and the impact of the cycles of violence that so often accompany those lives is clear to see. Alex takes us by the hand, behind the gates and through security into prison cells, to the shared kitchens, the prison library, down the corridors and into the 'seg' (segregation unit); we will meet men who will surprise and shock us in equal measure, as well as prison officers who struggle to contain the challenges the job presents.This is a no holds barred depiction of life in prison and its many devastating and astonishing, and sometimes inspiring, consequences. As a woman in this environment, her perspective feels especially urgent.(P) 2023 Hodder & Stoughton Limited
Behind these Doors: Stories of Strength, Suffering and Survival
by Alex South*Out now: a powerful and affecting look at prison and the devastating impact it can have*'A true, compassionate and honest account of what it is to work in our prisons.' Dr Gwen Adshead, Sunday Times bestselling author of The Devil You Know'A vivid, unsentimental insight into a world that needs to be seen . . . a powerful reminder of how far we are from rehabilitating our prisons.' The Observer'This is a beautifully written account about hope and optimism, of humanity, realism, resilience and the complexity of people.' Professor David Wilson__________'The men I have worked with and the staff I've worked alongside over the last ten years in prison have taught me strength, compassion, courage, and fundamentally, the need to talk, the need to share and the need to tell these stories. These are the stories of lives lived, lost and taken, behind walls so high we can pretend they hide another world entirely. But at what cost?Few people leave prison unchanged. It's a place heavy with suffering, a place where you will find dangerous, vulnerable, and forgotten people. But for Alex South, it was a place where she also found hope.In this powerful and moving memoir, Alex attempts to make sense of her experiences in prison by confronting the harsh reality of life on the inside and examining them from different angles. In an overwhelmingly masculine environment, where strength and aggression are routinely on show, Alex's view is particularly important.Capturing the confusion and contradictions of prison, Alex presents a life that is often hidden from the public. Changing our perceptions, Behind These Doors shows the many devastating, but often inspiring, consequences prison can have.__________'I was completely gripped whilst reading it - it's such a powerful memoir and one that shines a light into a world most of the public rarely see.' Nikki Smith, author of The Beach Party
Beim Lahmen lernt man Hinken: Wie Sprichwörter Ihr Unternehmen voranbringen – wenn Sie diese beachten
by Holm LandrockEntdecken Sie in diesem Buch passende Sprichwörter und Redensarten für die UnternehmensführungIn seinem Buch „Beim Lahmen lernt man Hinken“ führt Holm Landrock mit einem Augenzwinkern und einer ganzen Menge bekannter Redensarten durch die Welt der Wirtschaft im Zeitalter der Digitalisierung. Über viele Jahrhunderte hat der Volksmund eine Unmenge von Sprichwörtern geschaffen, welche die Weisheiten der verschiedenen Epochen widerspiegeln. Wer die in diesen Sprichwörtern vermittelten Grundsätze ignoriert, wird privat wie geschäftlich scheitern. Das macht „Beim Lahmen lernt man Hinken“ zu einem amüsanten Sachbuch für alle, die Bildungsfutter und Lesespaß in einem haben möchten.Der Inhalt des Buchs über Redensarten für die Unternehmensführung im ÜberblickDas Buch „Beim Lahmen lernt man Hinken“ gibt Tipps zur Unternehmensführung am Beispiel zahlreicher Sprichwörter wie: • Schuster, bleib bei Deinem Leisten• Der Krug geht solange zum Wasser, bis er bricht• Hochmut kommt vor dem Fall• Ein Erfahrener ist besser als zehn Gelehrte• Der Teufel scheißt immer auf den größten Haufen• Beim Lahmen lernt man Hinken• Und viele weitere bekannte SprichwörterEs richtet sich nicht nur an Manager und Führungskräfte aus allen Branchen, sondern auch an interessierte Laien sowie sprachlich Interessierte aller Berufsgruppen. Darüber hinaus können sich vielleicht sogar Studierende sowie Start-ups praktische Anregungen, Ideen und Tipps für ihre Arbeit einholen.
Being Agile: Your Roadmap to Successful Adoption of Agile
by Mario E. MoreiraBeing Agileis your roadmap to successfully transforming your organization to an Agile culture. Veteran agile coach Mario Moreira teaches new adopters how to implement a robust Agile framework to derive from it the maximum business benefit in terms of customer value, revenue, and employee engagement. Agile is a ubiquitous watchword in the corporate world, but only a minority of companies understand and practice what they pay lip service to. Too many content themselves with half-baked approximations such as Fragile (fragile Agile), ScrumBut (Scrum but not the practices), and Scrum Fall (mini-waterfalls in the sprints). Moreira shows maturing early adopters how to bridge the chasm between going through the motions of doing Agile and genuinelybeing Agile. After a high-level synopsis of Agile's values and principles, methodologies (including Scrum, Kanban, DSDM, Leam, VFQ, and XP), and roles, Moreira plunges into the nitty-gritty of how to apply the ready, implement, coach, and hone (RICH) deployment model to all phases of a project in such a way as to embody and inculcate agile values and principles at the team level and promote agile transformation across your organization's culture. "
Being Digital
by Nicholas NegroponteA Professor of MIT and former director of its Media lab expounds on his philosophy and opinions of the digital world.
Being Digital
by Nicholas NegroponteIn lively, mordantly witty prose, Negroponte decodes the mysteries--and debunks the hype--surrounding bandwidth, multimedia, virtual reality, and the Internet, and explains why such touted innovations as the fax and the CD-ROM are likely to go the way of the BetaMax. "Succinct and readable. . . . If you suffer from digital anxiety . . . here is a book that lays it all out for you."--Newsday.
Being Fluent with Information Technology
by National Research CouncilComputers, communications, digital information, software—the constituents of the information age—are everywhere. Being computer literate, that is technically competent in two or three of today’s software applications, is not enough anymore. Individuals who want to realize the potential value of information technology (IT) in their everyday lives need to be computer fluent—able to use IT effectively today and to adapt to changes tomorrow.Being Fluent with Information Technology sets the standard for what everyone should know about IT in order to use it effectively now and in the future. It explores three kinds of knowledge—intellectual capabilities, foundational concepts, and skills—that are essential for fluency with IT. The book presents detailed descriptions and examples of current skills and timeless concepts and capabilities, which will be useful to individuals who use IT and to the instructors who teach them.
Being Geek: The Software Developer's Career Handbook
by Michael LoppAs a software engineer, you recognize at some point that there's much more to your career than dealing with code. Is it time to become a manager? Tell your boss he’s a jerk? Join that startup? Author Michael Lopp recalls his own make-or-break moments with Silicon Valley giants such as Apple, Netscape, and Symantec in Being Geek -- an insightful and entertaining book that will help you make better career decisions.With more than 40 standalone stories, Lopp walks through a complete job life cycle, starting with the job interview and ending with the realization that it might be time to find another gig. Many books teach you how to interview for a job or how to manage a project successfully, but only this book helps you handle the baffling circumstances you may encounter throughout your career.Decide what you're worth with the chapter on "The Business"Determine the nature of the miracle your CEO wants with "The Impossible"Give effective presentations with "How Not to Throw Up"Handle liars and people with devious agendas with "Managing Werewolves"Realize when you should be looking for a new gig with "The Itch"
Being Online: On Computing, Data, the Internet, and the Cloud
by Jian WangA pioneer of cloud computing and big data offers his vision of the future world taking shape around us. Jian Wang was the founder and architect of Alibaba's cloud and has been the driving force behind its technology innovations. He was also the founder of the City Brain initiative to develop a new digital infrastructure for sustainable cities. Being Online is his meditation on the moment we are in, as the digital era shifts to the internet era, spawning new innovations at a seemingly dizzying pace: cloud computing, 5G, artificial intelligence, big data, wearables, robots, virtual reality, the internet of things, blockchain, and more. For Wang, the invisible hand that connects them is being online. The conjunction of computing, data, and the internet has erased the difference between being online and off. When computing can be done in the cloud, it is on the road to becoming a utility. When data is connected, making it big, its usefulness multiplies exponentially in unforeseeable ways, as does its value. This moment will be as transformative for humanity as Henry Ford's production line. Data is changing the nature of business. Computing is reshaping the economy. The cloud will help us do things we could never do before, at scales that were previously impossible. It will reshape our vision of the world, as electrification once did and, more recently, the transition from analog to digital. While telling the story of Alibaba&’s breakthroughs and the development of his own understanding of the internet, Jian Wang's visionary book lays out the implications of this shift and how to think about being online.
Being Really Virtual: Immersive Natives and the Future of Virtual Reality
by Frank SteinickeThis book focuses on the recent developments of virtual reality (VR) and immersive technologies, what effect they are having on our modern, digitised society and explores how current developments and advancements in this field are leading to a virtual revolution. Using Ivan Sutherland's 'The Ultimate Display' and Moore's law as a springboard, the author discusses both popular scientific and technological accounts of the past, present and possible futures of VR, looking at current research trends, developments, challenges and ethical considerations to the coming age of differing realities. Being Really Virtual is for researchers, designers and developers of VR and immersive technologies and anyone with an interest in the exponential rise of such technologies and how they are changing the very way we perceive, interact and communicate within our digital society.
Being a Researcher: An Informatics Perspective
by Carlo GhezziThis book explores research from the researchers’ perspective: why to engage in research, what methods to follow, how to operate in daily life, what the responsibilities are, how to engage with society, and the ethical issues confronting professionals in their day-to-day research. The book systematically discusses what every student should be told when entering academic or industrial research so that they can avoid going through the painful process of learning by personal experience and lots of errors. Rather than being technical, it is philosophical and sometimes even anecdotal, combining factual information and commonly accepted knowledge on research and its methods, while at the same time clearly distinguishing between objective and factual concepts and data, and subjective considerations. The book is about scientific research in general and as such holds true for any scientific field. However, it is fair to say that the different fields differ in their research cultures and in their eco-systems. The book reflects the author’s experience accumulated over almost 50 years of teaching graduate courses and lecturing in doctoral symposia at Politecnico di Milano, University of Zurich, TU Wien, Peking University, and at various conferences, and of academic research in informatics (also known as computer science). This book is mainly intended for students who are considering research as a possible career option; for in-progress researchers who have entered doctoral programs; and for junior postdoctoral researchers. It will also appeal to senior researchers involved in mentoring students and junior researchers.
Belief Functions: 4th International Conference, BELIEF 2016, Prague, Czech Republic, September 21-23, 2016, Proceedings (Lecture Notes in Computer Science #9861)
by Jiřina Vejnarová Václav KratochvílThis book constitutes the thoroughly refereed proceedings of the 4th International Conference on Belief Functions, BELIEF 2016, held in Prague, Czech Republic, in September 2016. The 25 revised full papers presented in this book were carefully selected and reviewed from 33 submissions. The papers describe recent developments of theoretical issues and applications in various areas such as combination rules; conflict management; generalized information theory; image processing; material sciences; navigation.
Belief Functions: 5th International Conference, BELIEF 2018, Compiègne, France, September 17-21, 2018, Proceedings (Lecture Notes in Computer Science #11069)
by Sébastien Destercke Thierry Denoeux Fabio Cuzzolin Arnaud MartinThis book constitutes the refereed proceedings of the 5th International Conference on Belief Functions, BELIEF 2018, held in Compiègne, France, in September 2018.The 33 revised regular papers presented in this book were carefully selected and reviewed from 73 submissions. The papers were solicited on theoretical aspects (including for example statistical inference, mathematical foundations, continuous belief functions) as well as on applications in various areas including classification, statistics, data fusion, network analysis and intelligent vehicles.
Belief Functions: 6th International Conference, BELIEF 2021, Shanghai, China, October 15–19, 2021, Proceedings (Lecture Notes in Computer Science #12915)
by Frédéric Pichon Thierry Denœux Eric Lefèvre Zhunga LiuThis book constitutes the refereed proceedings of the 6th International Conference on Belief Functions, BELIEF 2021, held in Shanghai, China, in October 2021. The 30 full papers presented in this book were carefully selected and reviewed from 37 submissions. The papers cover a wide range on theoretical aspects on mathematical foundations, statistical inference as well as on applications in various areas including classification, clustering, data fusion, image processing, and much more.