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Business Analytical Capabilities and Artificial Intelligence-enabled Analytics: Applications and Challenges in the Digital Era, Volume 2 (Studies in Computational Intelligence #1152)
by Abdalmuttaleb M. A. Musleh Al-Sartawi Arafat Salih Aydiner Mohammad KananThis book explores and discusses how businesses transit from big data and business analytics to artificial intelligence (AI), by examining advanced technologies and embracing challenges such as ethical issues, governance, security, privacy, and interoperability of capabilities. This book covers a range of topics including the application of cyber accounting and strategic objectives, financial inclusion, big data analytics in telecommunication sector, digital marketing strategies and sports brand loyalty, robotic processes automation in banks, and the applications of AI for decision-making in human resources, healthcare, banking, and many more. The book provides a comprehensive reference for scholars, students, managers, entrepreneurs, and policymakers by examining frameworks and business practice implications through its discussions which embrace a wide variety of unique topics on business analytics, AI, and how it can be applied together to address the challenges of the digital era.
Business Analytics: An Introduction
by Jay LiebowitzTogether, Big Data, high-performance computing, and complex environments create unprecedented opportunities for organizations to generate game-changing insights that are based on hard data. Business Analytics: An Introduction explains how to use business analytics to sort through an ever-increasing amount of data and improve the decision-making cap
Business Analytics: Solving Business Problems With R
by Arul Mishra Himanshu MishraBusinesses typically encounter problems first and then seek out analytical methods to help in decision making. Business Analytics: Solving Business Problems with R by Arul Mishra and Himanshu Mishra offers practical, data-driven solutions for today′s dynamic business environment. This text helps students see the real-world potential of analytical methods to help meet their business challenges by demonstrating the application of crucial methods. These methods are cutting edge, including neural nets, natural language processing, and boosted decision trees. Applications throughout the book, including pricing models, social sentiment analysis, and branding show students how to use these analytical methods in real business settings, including Frito-Lay, Netflix, and Zappos. Step-by-step R code with commentary gives readers the tools to adapt each method to their business settings. The book offers comprehensive coverage across diverse business domains, including finance, marketing, human resources, operations, and accounting. Finally, an entire chapter explores equity and fairness in analytical methods, as well as the techniques that can be used to mitigate biases and enhance equity in the results. Included with this title: LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site.
Business Analytics: Solving Business Problems With R
by Arul Mishra Himanshu MishraBusinesses typically encounter problems first and then seek out analytical methods to help in decision making. Business Analytics: Solving Business Problems with R by Arul Mishra and Himanshu Mishra offers practical, data-driven solutions for today′s dynamic business environment. This text helps students see the real-world potential of analytical methods to help meet their business challenges by demonstrating the application of crucial methods. These methods are cutting edge, including neural nets, natural language processing, and boosted decision trees. Applications throughout the book, including pricing models, social sentiment analysis, and branding show students how to use these analytical methods in real business settings, including Frito-Lay, Netflix, and Zappos. Step-by-step R code with commentary gives readers the tools to adapt each method to their business settings. The book offers comprehensive coverage across diverse business domains, including finance, marketing, human resources, operations, and accounting. Finally, an entire chapter explores equity and fairness in analytical methods, as well as the techniques that can be used to mitigate biases and enhance equity in the results. Included with this title: LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site.
Business Analytics: Data Science for Business Problems
by Walter R. PaczkowskiThis book focuses on three core knowledge requirements for effective and thorough data analysis for solving business problems. These are a foundational understanding of: 1. statistical, econometric, and machine learning techniques; 2. data handling capabilities; 3. at least one programming language. Practical in orientation, the volume offers illustrative case studies throughout and examples using Python in the context of Jupyter notebooks. Covered topics include demand measurement and forecasting, predictive modeling, pricing analytics, customer satisfaction assessment, market and advertising research, and new product development and research. This volume will be useful to business data analysts, data scientists, and market research professionals, as well as aspiring practitioners in business data analytics. It can also be used in colleges and universities offering courses and certifications in business data analytics, data science, and market research.
Business Analytics and Decision Making in Practice: Proceedings of the International Conference on Business Analytics in Practice (ICBAP 2024), Sharjah, UAE (Lecture Notes in Operations Research)
by Ali Emrouznejad Panagiotis D. Zervopoulos Ilhan Ozturk Dima Jamali John RiceThis book presents selected proceedings of the International Conference on Business Analytics in Practice (ICBAP2024), which was held on January 8–11, 2024, at the University of Sharjah, UAE. The book presents advanced modeling and examples to explore the practical applications of business analytics across various industries and domains. In addition, it dives deep into the world of data-driven decision-making, showcasing real-world case studies and best practices to illustrate how organizations can harness the power of analytics to optimize their decision-making processes. From descriptive analytics to predictive modeling and prescriptive analytics, readers will gain valuable insights into the different techniques and methodologies employed in business analytics.
Business Analytics for Decision Making
by Steven Orla Kimbrough Hoong Chuin LauBusiness Analytics for Decision Making, the first complete text suitable for use in introductory Business Analytics courses, establishes a national syllabus for an emerging first course at an MBA or upper undergraduate level. This timely text is mainly about model analytics, particularly analytics for constrained optimization. It uses implementations that allow students to explore models and data for the sake of discovery, understanding, and decision making.Business analytics is about using data and models to solve various kinds of decision problems. There are three aspects for those who want to make the most of their analytics: encoding, solution design, and post-solution analysis. This textbook addresses all three. Emphasizing the use of constrained optimization models for decision making, the book concentrates on post-solution analysis of models. The text focuses on computationally challenging problems that commonly arise in business environments. Unique among business analytics texts, it emphasizes using heuristics for solving difficult optimization problems important in business practice by making best use of methods from Computer Science and Operations Research. Furthermore, case studies and examples illustrate the real-world applications of these methods. The authors supply examples in Excel®, GAMS, MATLAB®, and OPL. The metaheuristics code is also made available at the book's website in a documented library of Python modules, along with data and material for homework exercises. From the beginning, the authors emphasize analytics and de-emphasize representation and encoding so students will have plenty to sink their teeth into regardless of their computer programming experience.
Business Analytics Using R - A Practical Approach: A Practical Approach
by Umesh R. Hodeghatta Umesh NayakLearn the fundamental aspects of the business statistics, data mining, and machine learning techniques required to understand the huge amount of data generated by your organization. This book explains practical business analytics through examples, covers the steps involved in using it correctly, and shows you the context in which a particular technique does not make sense. Further, Practical Business Analytics using R helps you understand specific issues faced by organizations and how the solutions to these issues can be facilitated by business analytics. This book will discuss and explore the following through examples and case studies: An introduction to R: data management and R functions The architecture, framework, and life cycle of a business analytics project Descriptive analytics using R: descriptive statistics and data cleaning Data mining: classification, association rules, and clustering Predictive analytics: simple regression, multiple regression, and logistic regression This book includes case studies on important business analytic techniques, such as classification, association, clustering, and regression. The R language is the statistical tool used to demonstrate the concepts throughout the book. What You Will Learn * Write R programs to handle data * Build analytical models and draw useful inferences from them * Discover the basic concepts of data mining and machine learning * Carry out predictive modeling * Define a business issue as an analytical problem Who This Book Is For Beginners who want to understand and learn the fundamentals of analytics using R. Students, managers, executives, strategy and planning professionals, software professionals, and BI/DW professionals.
Business Analytics with R and Python (AI for Risks)
by David L. Olson Desheng Dash Wu Cuicui Luo Majid NabaviThis book provides an overview of data mining methods in the field of business. Business management faces challenges in serving customers in better ways, in identifying risks, and analyzing the impact of decisions. Of the three types of analytic tools, descriptive analytics focuses on what has happened and predictive analytics extends statistical and/or artificial intelligence to provide forecasting capability. Chapter 1 provides an overview of business management problems. Chapter 2 describes how analytics and knowledge management have been used to better cope with these problems. Chapter 3 describes initial data visualization tools. Chapter 4 describes association rules and software support. Chapter 5 describes cluster analysis with software demonstration. Chapter 6 discusses time series analysis with software demonstration. Chapter 7 describes predictive classification data mining tools. Applications of the context of management are presented in Chapter 8. Chapter 9 covers prescriptive modeling in business and applications of artificial intelligence.
Business and Consumer Analytics: New Ideas
by Pablo Moscato Natalie Jane de VriesThis two-volume handbook presents a collection of novel methodologies with applications and illustrative examples in the areas of data-driven computational social sciences. Throughout this handbook, the focus is kept specifically on business and consumer-oriented applications with interesting sections ranging from clustering and network analysis, meta-analytics, memetic algorithms, machine learning, recommender systems methodologies, parallel pattern mining and data mining to specific applications in market segmentation, travel, fashion or entertainment analytics. A must-read for anyone in data-analytics, marketing, behavior modelling and computational social science, interested in the latest applications of new computer science methodologies.The chapters are contributed by leading experts in the associated fields.The chapters cover technical aspects at different levels, some of which are introductory and could be used for teaching. Some chapters aim at building a common understanding of the methodologies and recent application areas including the introduction of new theoretical results in the complexity of core problems. Business and marketing professionals may use the book to familiarize themselves with some important foundations of data science. The work is a good starting point to establish an open dialogue of communication between professionals and researchers from different fields.Together, the two volumes present a number of different new directions in Business and Customer Analytics with an emphasis in personalization of services, the development of new mathematical models and new algorithms, heuristics and metaheuristics applied to the challenging problems in the field. Sections of the book have introductory material to more specific and advanced themes in some of the chapters, allowing the volumes to be used as an advanced textbook. Clustering, Proximity Graphs, Pattern Mining, Frequent Itemset Mining, Feature Engineering, Network and Community Detection, Network-based Recommending Systems and Visualization, are some of the topics in the first volume. Techniques on Memetic Algorithms and their applications to Business Analytics and Data Science are surveyed in the second volume; applications in Team Orienteering, Competitive Facility-location, and Visualization of Products and Consumers are also discussed. The second volume also includes an introduction to Meta-Analytics, and to the application areas of Fashion and Travel Analytics. Overall, the two-volume set helps to describe some fundamentals, acts as a bridge between different disciplines, and presents important results in a rapidly moving field combining powerful optimization techniques allied to new mathematical models critical for personalization of services. Academics and professionals working in the area of business anyalytics, data science, operations research and marketing will find this handbook valuable as a reference. Students studying these fields will find this handbook useful and helpful as a secondary textbook.
Business and Scientific Workflows: A Web Service-Oriented Approach (IEEE Press Series on Systems Science and Engineering #5)
by Wei Tan MengChu ZhouFocuses on how to use web service computing and service-based workflow technologies to develop timely, effective workflows for both business and scientific fields Utilizing web computing and Service-Oriented Architecture (SOA), Business and Scientific Workflows: A Web Service–Oriented Approach focuses on how to design, analyze, and deploy web service–based workflows for both business and scientific applications in many areas of healthcare and biomedicine. It also discusses and presents the recent research and development results. This informative reference features application scenarios that include healthcare and biomedical applications, such as personalized healthcare processing, DNA sequence data processing, and electrocardiogram wave analysis, and presents: Updated research and development results on the composition technologies of web services for ever-sophisticated service requirements from various users and communities Fundamental methods such as Petri nets and social network analysis to advance the theory and applications of workflow design and web service composition Practical and real applications of the developed theory and methods for such platforms as personalized healthcare and Biomedical Informatics Grids The authors' efforts on advancing service composition methods for both business and scientific software systems, with theoretical and empirical contributions With workflow-driven service composition and reuse being a hot topic in both academia and industry, this book is ideal for researchers, engineers, scientists, professionals, and students who work on service computing, software engineering, business and scientific workflow management, the internet, and management information systems (MIS).
Business and Social Media in the Middle East: Strategies, Best Practices and Perspectives
by Nehme Azoury Lindos DaouThis book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Social media has changed the rules of doing business, but the exact impacts vary across regions. In the context of Middle Eastern societies, social media is seen as a way for individuals and communities to communicate with each other and is generally not viewed as a means for brands to interact with individuals. Examining how the use of social media in the Middle East is shaped by the region’s culture, authors discuss the factors that businesses need to consider when creating digital marketing strategies targeted there. Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area. It will provide researchers and practitioners with a deeper understanding of conducting business in the Middle East through the effective and efficient use of social media.
Business Architecture Strategy and Platform-Based Ecosystems
by Young Won ParkThis book provides a framework and real case analyses concerning business architecture strategy and platform-based ecosystems. Firstly, the book introduces a framework of business architecture strategy and suggests an engineering process that employs a business architecture analysis system in which the various business best-practices information technology (IT) tools are integrated into an interface. More specifically, this architecture analysis provides the means to realize two essential features: a strategy that allows global firms to sense changing market needs, and a tool that combines mechanical engineering with electronics and software IT tools. Secondly, the book discusses platform-based ecosystems. Crucial issues for today's firms are associated with value creation through their platform and ecosystem framework. With a major emphasis on modular product architecture, US firms have focused heavily on platform development in modular industries. Their base is operation system (OS) software, so that IT firms in general focus on software capabilities--and digital control in particular. In contrast, the advantage for Japanese firms is not digital but analog control. Without any drastic changes in their industry practices, Japanese firms are likely to sustain their analog platform advantage. The book subsequently puts forward a holistic view through the connection of business architecture strategy and platform-based ecosystems. The theoretical framework and case illustrations are especially useful to firms involved in a variety of industries that must respond to the turbulent environmental changes of the digital era. Most of the cases target not only Japanese firms but also many other global firms. Readers are systematically shown how to balance technological competence and customer competence by using the framework of business architecture strategy and platform-based ecosystems.
Business Aspects of Web Services
by Benjamin Blau Christof Weinhardt Wibke Michalk Lilia Filipova-Neumann Thomas Meinl Tobias ConteDriven by maturing Web service technologies and the wide acceptance of the service-oriented architecture paradigm, the software industry's traditional business models and strategies have begun to change: software vendors are turning into service providers. In addition, in the Web service market, a multitude of small and highly specialized providers offer modular services of almost any kind and economic value is created through the interplay of various distributed service providers that jointly contribute to form individualized and integrated solutions. This trend can be optimally catalyzed by universally accessible service orchestration platforms - service value networks (SVNs) - which are the underlying organizational form of the coordination mechanisms presented in this book. Here, the authors focus on providing comprehensive business-oriented insights into today's trends and challenges that stem from the transition to a service-led economy. They investigate current and future Web service business models and provide a framework for Web service value networks. Pricing mechanism basics are introduced and applied to the specific area of SVNs. Strategies for platform providers are analyzed from the viewpoint of a single provider, and so are pricing mechanisms in service value networks which are optimal from a network perspective. The extended concept of pricing Web service derivatives is also illustrated. The presentation concludes with a vision of how Web service markets in the future could be structured and what further developments can be expected to happen. This book will be of interest to researchers in business development and practitioners such as managers of SMEs in the service sector, as well as computer scientists familiar with Web technologies. The book's comprehensive content provides readers with a thorough understanding of the organizational, economic and technical implications of dealing with Web services as the nucleus of modern business models, which can be applied to Web services in general and Web service value networks specifically..
Business Case Analysis with R: Simulation Tutorials To Support Complex Business Decisions
by Robert D. Brown IIIThis tutorial teaches you how to use the statistical programming language R to develop a business case simulation and analysis. It presents a methodology for conducting business case analysis that minimizes decision delay by focusing stakeholders on what matters most and suggests pathways for minimizing the risk in strategic and capital allocation decisions. Business case analysis, often conducted in spreadsheets, exposes decision makers to additional risks that arise just from the use of the spreadsheet environment. R has become one of the most widely used tools for reproducible quantitative analysis, and analysts fluent in this language are in high demand. The R language, traditionally used for statistical analysis, provides a more explicit, flexible, and extensible environment than spreadsheets for conducting business case analysis. The main tutorial follows the case in which a chemical manufacturing company considers constructing a chemical reactor and production facility to bring a new compound to market. There are numerous uncertainties and risks involved, including the possibility that a competitor brings a similar product online. The company must determine the value of making the decision to move forward and where they might prioritize their attention to make a more informed and robust decision. While the example used is a chemical company, the analysis structure it presents can be applied to just about any business decision, from IT projects to new product development to commercial real estate. The supporting tutorials include the perspective of the founder of a professional service firm who wants to grow his business and a member of a strategic planning group in a biomedical device company who wants to know how much to budget in order to refine the quality of information about critical uncertainties that might affect the value of a chosen product development pathway. What You’ll LearnSet up a business case abstraction in an influence diagram to communicate the essence of the problem to other stakeholdersModel the inherent uncertainties in the problem with Monte Carlo simulation using the R languageCommunicate the results graphicallyDraw appropriate insights from the resultsDevelop creative decision strategies for thorough opportunity cost analysisCalculate the value of information on critical uncertainties between competing decision strategies to set the budget for deeper data analysisConstruct appropriate information to satisfy the parameters for the Monte Carlo simulation when little or no empirical data are available Who This Book Is For Financial analysts, data practitioners, and risk/business professionals; also appropriate for graduate level finance, business, or data science students
Business Computer Information Systems I (Texas Edition)
by Prentice HallBusiness Computer information Systems I presents the basic concepts and skills of Microsoft Office XP (Microsoft Word, Microsoft Excel, Microsoft Access, Microsoft PowerPoint and Microsoft Outlook and also introduces fundamental computer concepts.
Business Computer Information Systems II (Texas Edition)
by Pearson EducationBusiness Computer Information Systems II presents advanced concepts and skills of Microsoft Office XP (Microsoft Word, Microsoft Excel, Microsoft Access, and Microsoft Outlook®). Through a learn-by-doing approach, students are challenged to master Microsoft Office within a business context. Additional features throughout the book also provide insight into how software can be used in other academic areas and in the business world.
Business Continuity Planning: Protecting Your Organization's Life (Best Practices)
by Ken DoughtyOnce considered a luxury, a business continuity plan has become a necessity. Many companies are required to have one by law. Others have implemented them to protect themselves from liability, and some have adopted them after a disaster or after a near miss. Whatever your reason, the right continuity plan is essential to your organization. Business
Business Continuity Planning: A Project Management Approach
by Ralph L. Kliem Gregg D. RichieIf a major event such as a terrorist attack, 7.2 earthquake, tsunami, or hacker attack were to disrupt business operations, would your organization be prepared to respond to the financial, political, and social impacts? In order for your company to be resilient, it must be ready to respond and recover quickly from the impact of such events. Busines
Business Continuity und IT-Notfallmanagement: Grundlagen, Methoden und Konzepte (Edition <kes>)
by Heinrich Kersten Gerhard KlettDas Buch behandelt die Themen Business Continuity und IT-Notfallmanagement ganzheitlich - ausgehend von den Gesch#65533;ftsprozessen einer Organisation, #65533;ber die ggf. vorhandene IT-Unterst#65533;tzung bis hin zur Absicherung ben#65533;tigter personeller, organisatorischer und technischer Ressourcen. Die Autoren stellen das Managementsystem nach den einschl#65533;gigen Standards ISO 22301, 27001/27031, BSI 100-4 dar und vertiefen insbesondere die wichtigen Schritte der Risikoanalyse und der Business Impact Analyse. Zudem werden pr#65533;ventive, detektierende und reaktive Ma#65533;nahmen aus allen Bereichen erl#65533;utert. Praxisrelevante Fallbeispiele unterst#65533;tzen den Leser bei der Einrichtung von Business Continuity Management (BCM) und IT-Notfallmanagement in der eigenen Organisation. Synergieeffekte zwischen BCM und Informationssicherheit werden dabei besonders hervorgehoben.
Business Data Analytics: First International Conference, ICBDA 2022, Dehradun, India, October 7–8, 2022, Proceedings (Communications in Computer and Information Science #1742)
by Rajesh Singh Valentina Emilia Balas Arpan Kumar Kar Anita Gehlot Shahab ShamshirbandThis book constitutes the proceedings of the First International Conference on Business Data Analytics (ICBDA 2022) held in Dehradun, India, in October 7–8, 2022. The purpose of conference is to bring the diverse community of data scientist, machine learning, analytics, and data specialist from all over the world to share their original piece research. The 6 full papers included in this proceedings were selected among 107 submissions in a single-blind review process. The theme of conference includes three sub categories: Predictive Modelling and Data Analytics, Decision Analytics and Support System and Business data Analytics.
Business Data Analytics: Second International Conference, ICBDA 2023, Dehradun, India, December 7–8, 2023, Proceedings (Communications in Computer and Information Science #2358)
by Rajesh Singh Anita GehlotThis book constitutes the proceedings of the Second International Conference on Business Data Analytics , ICBDA 2023 held in Dehradun, India, in December 7–8, 2023. The 28 full papers presented together were carefully reviewed and selected from 130 submissions. They focus on all aspects of businesses to familiarize and operate strategic firms and talent supervision skills, diabetes data analysis, predictive analysis with a focus on future trend forecasting, approximation theory, control theory, and signal processing, AI-powered drones use computer vision to recognize, classify, and track objects, etc.
Business Data Communications and Networking, 8th edition
by Jerry Fitzgerald Alan DennisThe goal of this book is to combine the fundemental concepts of data communications and networking with practical applications and is, in the first instance, a university textbook. Secondly, this books is intended for the professional who works in data communications and networking. The book contains many detailed descriptions of the technical aspects of communications. Technical Focus boxes highlight key issues provide additional details. Mini case studies at the end of each chapter provide the opportunity to apply these technical and management concepts.
Business Data Ethics: Emerging Models for Governing AI and Advanced Analytics (SpringerBriefs in Law)
by Dennis Hirsch Timothy Bartley Aravind Chandrasekaran Davon Norris Srinivasan Parthasarathy Piers Norris TurnerThis open access book explains how leading business organizations attempt to achieve the responsible and ethical use of artificial intelligence (AI) and other advanced information technologies. These technologies can produce tremendous insights and benefits. But they can also invade privacy, perpetuate bias, and otherwise injure people and society. To use these technologies successfully, organizations need to implement them responsibly and ethically. The question is: how to do this? Data ethics management, and this book, provide some answers. The authors interviewed and surveyed data ethics managers at leading companies. They asked why these experts see data ethics as important and how they seek to achieve it. This book conveys the results of that research on a concise, accessible way. Much of the existing writing on data and AI ethics focuses either on macro-level ethical principles, or on micro-level product design and tooling. The interviews showed that companies need a third component: data ethics management. This third element consists of the management structures, processes, training and substantive benchmarks that companies use to operationalize their high-level ethical principles and to guide and hold accountable their developers. Data ethics management is the connective tissue makes ethical principles real. It is the focus of this book. This book should be of use to organizations that wish to improve their own data ethics management efforts, legislators and policymakers who hope to build on existing management practices, scholars who study beyond compliance business behavior, and members of the public who want to understand better the threats that AI poses and how to reduce them.
Business Database Technology (2nd Edition): Theories and Design Process of Relational Databases, SQL, Introduction to OLAP, Overview of NoSQL Databases
by Shouhong Wang WangBusiness Database Technology provides essential knowledge of database technology for four-year college/university business students who study information technology and data resource management. Students will learn basic data structure tec