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Big Coal: The Dirty Secret Behind America's Energy Future
by Jeff GoodellLong dismissed as a relic of a bygone era, coal is back -- with a vengeance. Coal is one of the nation's biggest and most influential industries -- Big Coal provides more than half the electricity consumed by Americans today -- and its dominance is growing, driven by rising oil prices and calls for energy independence. Is coal the solution to America's energy problems?On close examination, the glowing promise of coal quickly turns to ash. Coal mining remains a deadly and environmentally destructive industry. Nearly forty percent of the carbon dioxide released into the atmosphere each year comes from coal-fired power plants. In the last two decades, air pollution from coal plants has killed more than half a million Americans. In this eye-opening call to action, Goodell explains the costs and consequences of America's addiction to coal and discusses how we can kick the habit.
Big Data Analytics in Earth, Atmospheric, and Ocean Sciences (Special Publications)
by Thomas Huang Tiffany C. Vance Christopher LynnesApplying tools for data analysis to the rapidly increasing volume of data about the Earth An ever-increasing volume of Earth data is being gathered. These data are &“big&” not only in size but also in their complexity, different formats, and varied scientific disciplines. As such, big data are disrupting traditional research. New methods and platforms, such as the cloud, are tackling these new challenges. Big Data Analytics in Earth, Atmospheric, and Ocean Sciences explores new tools for the analysis and display of the rapidly increasing volume of data about the Earth. Volume highlights include: An introduction to the breadth of big earth data analytics Architectures developed to support big earth data analytics Different analysis and statistical methods for big earth data Current applications of analytics to Earth science data Challenges to fully implementing big data analytics The American Geophysical Union promotes discovery in Earth and space science for the benefit of humanity. Its publications disseminate scientific knowledge and provide resources for researchers, students, and professionals.
Big Data, Artificial Intelligence, and Data Analytics in Climate Change Research: For Sustainable Development Goals (Advances in Geographical and Environmental Sciences)
by Praveen Kumar Rai Shruti Kanga Suraj Kumar Singh Gaurav Tripathi Achala ShakyaThis book explores the potential of big data, artificial intelligence (AI), and data analytics to address climate change and achieve the Sustainable Development Goals (SDGs). Furthermore, the book covers a wide range of related topics, including climate change data sources, big data analytics techniques, remote sensing, renewable energy, open data, public–private partnerships, ethical and legal issues, and case studies of successful applications. The book also discusses the challenges and opportunities presented by these technologies and provides insights into future research directions.In order to address climate change and achieve the SDGs, it is crucial to understand the complex interplay between climate and environmental factors. The use of big data, AI, and data analytics can play a vital role in this effort by providing the means to collect, process, and analyze vast amounts of environmental data. This book is an essential resource for researchers, policymakers, and practitioners interested in leveraging these technologies to tackle the pressing challenge of climate change and achieve the SDGs.
Big Data, Code and the Discrete City: Shaping Public Realms (Routledge Studies in Urbanism and the City)
by Silvio CartaBig Data, Code and the Discrete City explores how digital technologies are gradually changing the way in which the public space is designed by architects, managed by policymakers and experienced by individuals. Smart city technologies are superseding the traditional human experience that has characterised the making of the public space until today. This book examines how computers see the public space and the effect of algorithms, artificial intelligences and automated processes on the human experience in public spaces. Divided into three parts, the first part of this book examines the notion of discreteness in its origins and applications to computer sciences. The second section presents a dual perspective: it explores the ways in which public spaces are constructed by the computer-driven logic and then translated into control mechanisms, design strategies and software-aided design. This perspective also describes the way in which individuals perceive this new public space, through its digital logic, and discrete mechanisms (from Wi-Fi coverage to self-tracking). Finally, in the third part, this book scrutinises the discrete logic with which computers operate, and how this is permeating into aspects of city life. This book is valuable for anyone interested in urban studies and digital technologies, and more specifically in big data, urban informatics and public space.
Big Data for Remote Sensing: Digital Earth And Smart Earth
by Amira S. Ashour Chintan Bhatt Nilanjan DeyThis book thoroughly covers the remote sensing visualization and analysis techniques based on computational imaging and vision in Earth science. Remote sensing is considered a significant information source for monitoring and mapping natural and man-made land through the development of sensor resolutions that committed different Earth observation platforms. The book includes related topics for the different systems, models, and approaches used in the visualization of remote sensing images. It offers flexible and sophisticated solutions for removing uncertainty from the satellite data. It introduces real time big data analytics to derive intelligence systems in enterprise earth science applications. Furthermore, the book integrates statistical concepts with computer-based geographic information systems (GIS). It focuses on image processing techniques for observing data together with uncertainty information raised by spectral, spatial, and positional accuracy of GPS data. The book addresses several advanced improvement models to guide the engineers in developing different remote sensing visualization and analysis schemes. Highlights on the advanced improvement models of the supervised/unsupervised classification algorithms, support vector machines, artificial neural networks, fuzzy logic, decision-making algorithms, and Time Series Model and Forecasting are addressed. This book guides engineers, designers, and researchers to exploit the intrinsic design remote sensing systems. The book gathers remarkable material from an international experts' panel to guide the readers during the development of earth big data analytics and their challenges.
Big Data in Emergency Management: Exploitation Techniques for Social and Mobile Data
by Rajendra AkerkarThis contributed volume discusses essential topics and the fundamentals for Big Data Emergency Management and primarily focusses on the application of Big Data for Emergency Management. It walks the reader through the state of the art, in different facets of the big disaster data field. This includes many elements that are important for these technologies to have real-world impact. This book brings together different computational techniques from: machine learning, communication network analysis, natural language processing, knowledge graphs, data mining, and information visualization, aiming at methods that are typically used for processing big emergency data. This book also provides authoritative insights and highlights valuable lessons by distinguished authors, who are leaders in this field.Emergencies are severe, large-scale, non-routine events that disrupt the normal functioning of a community or a society, causing widespread and overwhelming losses and impacts. Emergency Management is the process of planning and taking actions to minimize the social and physical impact of emergencies and reduces the community’s vulnerability to the consequences of emergencies. Information exchange before, during and after the disaster periods can greatly reduce the losses caused by the emergency. This allows people to make better use of the available resources, such as relief materials and medical supplies. It also provides a channel through which reports on casualties and losses in each affected area, can be delivered expeditiously. Big Data-Driven Emergency Management refers to applying advanced data collection and analysis technologies to achieve more effective and responsive decision-making during emergencies.Researchers, engineers and computer scientists working in Big Data Emergency Management, who need to deal with large and complex sets of data will want to purchase this book. Advanced-level students interested in data-driven emergency/crisis/disaster management will also want to purchase this book as a study guide.
Big Data Support of Urban Planning and Management: The Experience in China (Advances in Geographic Information Science)
by Zhenjiang Shen Miaoyi LiIn the era of big data, this book explores the new challenges of urban-rural planning and management from a practical perspective based on a multidisciplinary project. Researchers as contributors to this book have accomplished their projects by using big data and relevant data mining technologies for investigating the possibilities of big data, such as that obtained through cell phones, social network systems and smart cards instead of conventional survey data for urban planning support. This book showcases active researchers who share their experiences and ideas on human mobility, accessibility and recognition of places, connectivity of transportation and urban structure in order to provide effective analytic and forecasting tools for smart city planning and design solutions in China.
Big Data’s Big Potential in Developing Economies: Impact on Agriculture, Health and Environmental Security
by Nir KshetriBig data involves the use of sophisticated analytics to make decisions based on large-scale data inputs. It is set to transform agriculture, environmental protection and healthcare in developing countries. This book critically evaluates the developing big data industry and market in these countries and gives an overview of the determinants, performance and impacts. It provides a detailed analysis of technology creation, technology infrastructures and human skills required to utilize big data while discussing novel applications and business models that make use of it to overcome healthcare barriers. The book also offers an analysis of big data's potential to improve environmental monitoring and protection where it is likely to have far-reaching and profound impacts on the agricultural sector. A key question addressed is how gains in agricultural productivity associated with big data will benefit smallholder farmers relative to global multinationals in that sector. The book also probes big data's roles in the creation of markets that can improve the welfare of smallholder farmers. Special consideration is given to big data-led transformation of the financial industry and discusses how the transformation can increase small-holder farmers' access to finance by changing the way lenders assess creditworthiness of potential borrowers. It also takes a look at data privacy and security issues facing smallholder farmers and reviews differences in such issues in industrialized and developing countries. The key ideas, concepts and theories presented are explored, illustrated and contrasted through in-depth case studies of developing world-based big data companies, and deployment and utilization of big data in agriculture, environmental protection and healthcare.
Big Earth Data in Support of the Sustainable Development Goals (Sustainable Development Goals Series)
by Huadong GuoThis open access book showcases the innovative practices of Big Earth Data methods through a collection of global comprehensive case studies to monitor and evaluate indicators for seven SDGs, i.e., zero hunger (SDG 2), clean water and sanitation (SDG 6), affordable and clean energy (SDG 7), sustainable cities and communities (SDG 11), climate action (SDG 13), life below water (SDG 14), life on land (SDG 15), and to analyzes the interactions among multiple SDGs indicators. The emphasis on Big Earth Data is highly relevant within the context of growing global challenges. Disaster risk mitigation, climate change, global food security, resource management, and environmental challenges all are interlinked through earth systems and processes that are independent of human constructs. Therefore these case studies highlight methods and practices of spatial information mining and integrated SDG evaluation, which include evaluating the synergy and trade-off relationships among the SDGs in the context of their correlations; simulating multiple indicators’ interactions in environmental, economic, and social scenarios in the context of their temporal variations; designing integrated evaluations of regional SDGs in the context of experience with the study of multiple indicators. Big Earth Data therefore has the potential to support informed policy and decision support at global, regional, and local scales.
Big Earth Data in Support of the Sustainable Development Goals (Sustainable Development Goals Series)
by Huadong GuoThis open access book showcases the innovative practices of Big Earth Data methods through a collection of comprehensive case studies from China to monitor and evaluate indicators for seven SDGs, i.e., zero hunger (SDG 2), clean water and sanitation (SDG 6), affordable and clean energy (SDG 7), sustainable cities and communities (SDG 11), climate action (SDG 13), life below water (SDG 14), life on land (SDG 15), and to analyze the interactions among multiple SDGs indicators. The emphasis on Big Earth Data is highly relevant within the context of growing global challenges. Disaster risk mitigation, climate change, global food security, resource management, and environmental challenges all are interlinked through earth systems and processes that are independent of human constructs. Therefore, these case studies highlight methods and practices of spatial information mining and integrated SDG evaluation, which include evaluating the synergy and trade-off relationships among the SDGs in the context of their correlations; simulating multiple indicators’ interactions in future environmental, economic and social scenarios in the context of their temporal variations; designing integrated evaluations of regional SDGs in the context of experience with the study of multiple indicators. Big Earth Data therefore has the potential to support informed policy and decision support at global, regional, and local scales.
Big Ecology
by David C. ColemanIn Big Ecology, David C. Coleman documents his historically fruitful ecological collaborations in the early years of studying large ecosystems in the United States. As Coleman explains, the concept of the ecosystem--a local biological community and its interactions with its environment--has given rise to many institutions and research programs, like the National Science Foundation's program for Long Term Ecological Research. Coleman's insider account of this important and fascinating trend toward big science takes us from the paradigm of collaborative interdisciplinary research, starting with the International Geophysical Year (IGY) of 1957, through the International Biological Program (IBP) of the late 1960s and early 1970s, to the Long-Term Ecological Research (LTER) programs of the 1980s.
The Big Fix: Seven Practical Steps to Save Our Planet
by Hal Harvey Justin GillisAn engaging, accessible citizen&’s guide to the seven urgent changes that will really make a difference for our climate—and how we can hold our governments accountable for putting these plans into action.Dozens of kids in Montgomery County, Maryland, agitated until their school board committed to electric school buses. Mothers in Colorado turned up in front of an obscure state panel to fight for clean air. If you think the only thing you can do to combat climate change is to install a smart thermostat or cook plant-based burgers, you&’re thinking too small. That&’s where The Big Fix comes in, offering everyday citizens a guide to the seven essential changes our communities must enact to bring our greenhouse gas emissions down to zero—and sharing stories of people who are making those changes reality. Energy policy advisor Hal Harvey and longtime New York Times reporter Justin Gillis hone in on the seven areas where ambitious but eminently practical changes will have the greatest effect: electricity production, transportation, buildings, industry, urbanization, use of land, and investment in promising new green technologies. In a lively, jargon-free style, the pair illuminate how our political economy really works, revealing who decides everything from what kind of power plants to build to how efficient cars must be before they&’re allowed on the road to how much insulation a new house requires—and how we can insert ourselves into all these decisions to ensure that the most climate-conscious choices are being made. At once pragmatic and inspiring, The Big Fix is an indispensable action plan for citizens looking to drive our country&’s greenhouse gas emissions down to zero—and save our climate.
Big Game of Botswana: The Tragic History of a Once Great Southern African Fauna
by Clive SpinageQuoting contemporary accounts from hunters, missionaries and traders from the early nineteenth century onwards, this book illustrates the ecology of the country as it was emphasizing its rich large mammal fauna, its decline from increasing aridity of the country, it destruction by hunters, by disease, and most importantly, destruction of its vast herds, notably of wildebeest, due to the developing beef export economy and the erection of veterinary cordon fences depriving the large game of migration routes in times of drought. Once possessing one of the greatest animal displacements in Africa, with huge migrations of antelope, this book underlines the reality that the fauna of Botswana today is but a tiny remnant of what was perhaps once one of the the greatest spectacles of big game on earth. It shows how the decline came about -- and the controls exercised by tribal chiefs illustrating the indigenous peoples’ attitudes, and eventual protective measures both tribal and statutory. Whereas the pessimistic predictions of extinction at the end of the nineteenth century have happily not come true, nonetheless, the continued existence of this once great fauna is increasingly threatened by climate change threatening an already fragile balance, and human population increase with its increasing economic demands and changes in land use. The study fills a gap in the literature of African wildlife conservation and is distinctive by drawing upon a rich historical background.
Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World
by Diane MaceachernProtecting our environment is one of the biggest issues facing our planet today. But how do we solve a problem that can seem overwhelming-even hopeless? As Diane MacEachern argues in Big Green Purse, the best way to fight the industries that pollute the planet, thereby changing the marketplace forever, is to mobilize the most powerful consumer force in the world-women. MacEachern's message is simple but revolutionary. If women harness the "power of their purse" and intentionally shift their spending money to commodities that have the greatest environmental benefit, they can create a cleaner, greener world. Spirited and informative, this book: - targets twenty commodities-cars, cosmetics, coffee, food, paper products, appliances, cleansers, and more-where women's dollars can make a dramatic difference; - provides easy-to-follow guidelines and lists so women can choose the greenest option regardless of what they're buying, along with recommended companies they should support; - encourages women to spend wisely by explaining what's worth the premium price some green products cost, what's not, and when they shouldn't spend money at all; and - differentiates between products that are actually "green" and those that are simply marketed as "ecofriendly." Whether readers want to start with small changes or are ready to devote the majority of their budget to green products, MacEachern offers concrete and immediate ways that women can take action and make a difference. Empowering and enlightening, Big Green Purse will become the "green shopping bible" for women everywhere who are asking, "What can I do? "
Big Ideas for Little Environmentalists: Conservation with Jane Goodall (Big Ideas for Little Environmentalists)
by Maureen McQuerryDiscover Jane Goodall's big ideas about conserving habitats and ways even the youngest kids can help, too! Even little children can make a positive impact on the environment. Jane Goodall has dedicated her life to studying chimpanzees, and realized that sometimes people hurt the places where animals have always lived. She began to teach others how we can enjoy nature while also making sure that the homes of animals aren&’t suffering. Kids will come away from this book with questions about what animal habitats they can care for in their own community, and how conservation work makes sure all people and animals have a healthy home. Look for the other books in the Big Ideas for Little Environmentalists series: Restoration with Wangari Maathai, Preservation with Aldo Leopold, and Ecosystems with Rachel Carson.
Big Ideas For Little Environmentalists: Ecosystems with Rachel Carson (Big Ideas for Little Environmentalists)
by Maureen McQuerryDiscover Rachel Carson's big ideas about protecting ecosystems and ways even the youngest kids can help, too! Even little children can make a positive impact on the environment. Rachel Carson was an environmentalist who studied the way the land, plants, and animals interact with each other, beginning when she was a child. She noticed that everything is connected, and all of nature must stay healthy for living things to thrive. When she realized that the chemicals people used outdoors were making plants, animals, and even other people sick, she began teaching others about the ecosystems, and how we must take care of them to keep the Earth balanced. Kids will see, through Rachel&’s curiosity and passion for all creatures, that even seemingly small choices can have big consequences on the world around them. Look for all of the books in the Big Ideas for Little Environmentalists series: Conservation with Jane Goodall, Restoration with Wangari Maathai, and Preservation with Aldo Leopold.
Big Ideas for Little Environmentalists: Preservation with Aldo Leopold (Big Ideas for Little Environmentalists)
by Maureen McQuerryDiscover Aldo Leopold's big ideas about preserving nature and ways even the youngest kids can help, too!Little children can make a big impact on the environment. Aldo Leopold transformed his childhood love for nature into a life dedicated to protecting and preserving the environment. He encouraged the idea of keeping wilderness areas untouched, so that all people could visit areas free of human interference. Kids will come away from this book excited about the nature they have access to and how to help preserve other wilderness areas. Look for all of the books in the Big Ideas for Little Environmentalists series: Conservation with Jane Goodall, Restoration with Wangari Maathai, and Ecosystems with Rachel Carson.
Big Ideas for Little Environmentalists: Restoration with Wangari Maathai (Big Ideas for Little Environmentalists)
by Maureen McQuerryDiscover Wangari Maathai's big ideas about restoring nature and ways even the youngest kids can help, too! Even little children can make a positive impact on the environment. Wangari Maathai grew up in Kenya, and her childhood was spent playing beneath mugumo fig trees. Over time, most of the trees in her area were cleared and she noticed how that made many people and animals suffer. Wangaari realized that trees are important for the health of the land and all who live on it, so she worked to plant millions of trees to make the land healthy again. Kids will begin to see through Wangaari that it is never too late to help restore damaged land back to what it once was, and they can help their community take care of struggling environments. Look for all of the books in the Big Ideas for Little Environmentalists series: Conservation with Jane Goodall, Preservation with Aldo Leopold, and Ecosystems with Rachel Carson.
Big Karst Chambers: Examples, Genesis, Stability (Advances in Karst Science)
by Eric GilliThis book documents and describes 32 natural caves from France and around the globe that have a width larger than 50 m, including data on the largest underground chamber in the world: Sarawak Chamber. Artificial caves are not able to be constructed at these volumes and most of these naturally forming chambers had never been surveyed before with little geological data available. Methodologies for studying these large volume Karst chambers are described and for each site, a survey, a geomorphological sketch, a description and photographic images are provided. The process of the mechanical transportation by underground running water, of an insoluble but erodible rock located below thick limestone roofs via digging, scouring and racking are explained through these example to clarify the genesis of the largest volumes in the world. The purpose of this study was to estimate whether these natural contexts could be transposed to the digging of artificial caverns to accommodate underground nuclear power plants. Indeed, the comparison of the effects of the Lucens nuclear accident with those of Chernobyl and Fukushima shows the whole interest of an underground solution. These examples of natural chambers indisputably show that this is possible.
Big Lonely Doug: The Story of One of Canada’s Last Great Trees
by Harley RustadIn the tradition of John Vaillant’s modern classic The Golden Spruce comes a story of the unlikely survival of one of the largest and oldest trees in Canada.On a cool morning in the winter of 2011, a logger named Dennis Cronin was walking through a stand of old-growth forest near Port Renfrew on Vancouver Island. He came across a massive Douglas fir the height of a twenty-storey building. Instead of allowing the tree to be felled, he tied a ribbon around the trunk, bearing the words “Leave Tree.” The forest was cut but the tree was saved. The solitary Douglas fir, soon known as Big Lonely Doug, controversially became the symbol of environmental activists and their fight to protect the region’s dwindling old-growth forests.Originally featured as a long-form article in The Walrus that garnered a National Magazine Award (Silver), Big Lonely Doug weaves the ecology of old-growth forests, the legend of the West Coast’s big trees, the turbulence of the logging industry, the fight for preservation, the contention surrounding ecotourism, First Nations land and resource rights, and the fraught future of these ancient forests around the story of a logger who saved one of Canada's last great trees.
The Big One: The Cascadia Earthquakes and the Science of Saving Lives (Scientists in the Field Series)
by Elizabeth RuschNo one ever thought the Pacific Northwest was due for an earthquake, let alone a catastrophic one. But geologists are transforming our understanding of the grave dangers the population in the region of Cascadia face—will there be a big one? And what can be done to save lives? America's Pacific Northwest has relatively few earthquakes—only a handful each year that cause even moderately noticeable shaking. But a couple decades ago, scientists discovered a geological feature running along the coast that in other parts of the world regularly triggers massive earthquakes of 8.0 magnitude and higher. Were there once massive earthquakes in this part of the world? Geologists think there were. Now a small group of scientists are studying things that you might not think have anything to do with earthquakes—marsh soil, ocean sediments, landslide debris, and ghost forests—and they have reason to believe that the Pacific Northwest is likely not as idyllic as it was once assumed. The population is likely in grave danger of a massive earthquake at some point. What can be done? The big one can't be stopped, but scientists are working tirelessly to learn as much as they can to prepare.
The Big Ones: How Natural Disasters Have Shaped Us (and What We Can Do About Them)
by Lucy JonesBy the world-renowned seismologist, a riveting history of natural disasters, their impact on our culture, and new ways of thinking about the ones to comeEarthquakes, floods, tsunamis, hurricanes, volcanoes--they stem from the same forces that give our planet life. Earthquakes give us natural springs; volcanoes produce fertile soil. It is only when these forces exceed our ability to withstand them that they become disasters. Together they have shaped our cities and their architecture; elevated leaders and toppled governments; influenced the way we think, feel, fight, unite, and pray. The history of natural disasters is a history of ourselves.In The Big Ones, leading seismologist Dr. Lucy Jones offers a bracing look at some of the world's greatest natural disasters, whose reverberations we continue to feel today. At Pompeii, Jones explores how a volcanic eruption in the first century AD challenged prevailing views of religion. She examines the California floods of 1862 and the limits of human memory. And she probes more recent events--such as the Indian Ocean tsunami of 2004 and the American hurricanes of 2017--to illustrate the potential for globalization to humanize and heal.With population in hazardous regions growing and temperatures around the world rising, the impacts of natural disasters are greater than ever before. The Big Ones is more than just a work of history or science; it is a call to action. Natural hazards are inevitable; human catastrophes are not. With this energizing and exhaustively researched book, Dr. Jones offers a look at our past, readying us to face down the Big Ones in our future.
The Big Picture: On the Origins of Life, Meaning, and the Universe Itself
by Sean CarrollOver the last few hundred years an avalanche of discoveries have changed our world dramatically, having a profound effect on what we think really matters. Now, theoretical physicist Sean Carroll breaks down how the universe works at the quantum, cosmic and human levels, and links them together to reveal how our human values relate to scientific reality.A synthesis of cosmos-sprawling science and the most profound questions about life, death and our place in the universe, The Big Picture is the ultimate guide through the scientific revolution that has taken us from Darwin and Einstein to the origins of life, consciousness and the universe. As Carroll's eloquent quest to explain everything demonstrates, our lives may forever be dwarfed by the immensity of the universe but they can be redeemed by our capacity to comprehend it and give it meaning.
The Big Pivot
by Andrew S. WinstonWe live in a fundamentally changed world. It's time for your approach to strategy to change, too.The evidence is all around us. Extreme weather, driven by climate change, is shattering records all over the planet. Our natural resources are in greater demand than ever before as a billion more people enter the global middle class, wanting more of everything. Radical transparency is opening up company operations and supply chains to public scrutiny.This is not some futuristic scenario or model to debate, but today's reality. We've passed an economic tipping point. A weakening of the foundations of our planetary infrastructure is costing businesses dearly and putting our society at risk. The mega challenges of climate change, scarcity, and radical transparency threaten our ability to run an expanding global economy and are profoundly changing "business as usual." But they also offer unprecedented opportunities: multi-trillion-dollar markets are in play, and the winners of this new game will profit mightily.According to Andrew Winston, bestselling author (Green to Gold) and globally recognized business strategist, the way companies currently operate will not allow them to keep up with the current-and future-rate of change. They need to make the Big Pivot.In this indispensable new book, Winston provides ten crucial strategies for leaders and companies ready to move boldly forward and win in this new reality. With concrete advice and tactics, and new stories from companies like British Telecom, Diageo, Dow, Ford, Nike, Unilever, Walmart, and many others, The Big Pivot will help you, and all of us, create more resilient businesses and a more prosperous world. This book is the blueprint to get you started.
The Big Pivot
by Andrew S. WinstonWe live in a fundamentally changed world. It's time for your approach to strategy to change, too.The evidence is all around us. Extreme weather, driven by climate change, is shattering records all over the planet. Our natural resources are in greater demand than ever before as a billion more people enter the global middle class, wanting more of everything. Radical transparency is opening up company operations and supply chains to public scrutiny.This is not some futuristic scenario or model to debate, but today's reality. We've passed an economic tipping point. A weakening of the foundations of our planetary infrastructure is costing businesses dearly and putting our society at risk. The mega challenges of climate change, scarcity, and radical transparency threaten our ability to run an expanding global economy and are profoundly changing "business as usual." But they also offer unprecedented opportunities: multi-trillion-dollar markets are in play, and the winners of this new game will profit mightily.According to Andrew Winston, bestselling author (Green to Gold) and globally recognized business strategist, the way companies currently operate will not allow them to keep up with the current-and future-rate of change. They need to make the Big Pivot.In this indispensable new book, Winston provides ten crucial strategies for leaders and companies ready to move boldly forward and win in this new reality. With concrete advice and tactics, and new stories from companies like British Telecom, Diageo, Dow, Ford, Nike, Unilever, Walmart, and many others, The Big Pivot will help you, and all of us, create more resilient businesses and a more prosperous world. This book is the blueprint to get you started.