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Seeding Innovation: The Path to Profit and Purpose in the 21st Century
by Robyn O'BrienBuild and grow a company ready for the next generation of consumers In Seeding Innovation: The Path to Profit and Purpose in the 21st Century, veteran entrepreneur, award winning author, global strategist, speaker, and Rice University Innovation and Entrepreneurship professor, Robyn O’Brien, delivers an insightful and data driven roadmap to authenticity and smart leadership in the face of accelerating technological, environmental, and social change. In the book, you’ll discover how to build resilience, authenticity, market share and purpose into your business plan and move beyond box-ticking, virtue signaling and one-dimensional metrics, in a way that strengthens your business model, enhances your bottom line, attracts investors, fortifies employee retention, and more.With her characteristic candor and attention to data and deep experience on the frontlines of industry change, Robyn explains how you can transform concepts like paradigm blindness, scarcity, imposter syndrome, rejection, and fear to build durable, lasting, and profitable businesses that integrate social and environmental principles, with courage and integrity to drive long term shareholder and stakeholder value.You’ll also discover how to: Develop a purpose-driven product line that holds strong appeal for new generations of consumers and avoids the ruthless practices associated with PR nightmares and externalized costs Build an iconic company that focuses on integrating meaningful change to inspire customers, investors, and employees and that eschews meaningless press releases and virtue signaling Overcome imposter syndrome and naysayers using the S.T.O.P. Protocol ™ Develop supportive scaffolding and a resilient mindset in order to leverage courage and gain market share Build boards (not echo chambers), why equity and governance matters, and how diversity is good for your bottom line Integrate authentic marketing and storytelling into your brand strategy to drive revenue and capture market share Avoid the dangers of silos, fundraising traps and toxic capital and build a model with value-aligned, informed investors. Spot greenwashing, gender washing, and carbon washing, and more importantly, how to avoid them within your own organization and drive change Address headlines around ESG and DEI metrics in order to meet the needs of asset managers and investors, build successful teams and integrate goals that are central to outperformance and higher returns Gen Z and the modern consumer are looking for companies with authenticity—they want transparency and purpose from brands that are future proofing for the planet they’re inheriting. With this changing consumer focus and mindset emerges an urgent need for emotionally intelligent leadership. Along with profitability, 21st century leaders must focus on environmental stewardship, equity and justice, employee retention, recruiting, collaboration, and emerging other key aspects of modern business.
Seeds: A Natural History
by Carolyn FryFrom the magnificence of a towering redwood to the simple elegance of a tiny dandelion, seed-bearing plants abound on planet Earth. The sheer diversity of plants thriving today is largely thanks to the evolution of the seed, as this made plants resilient to environmental changes by enabling them to await optimum conditions for growth before springing to life. In a time of declining biodiversity, studying seeds is now helping scientists preserve this plant diversity for future generations. With Seeds, Carolyn Fry offers a celebration of these vital but unassuming packages of life. She begins with a sweeping tour through human history, designed to help us understand why we should appreciate and respect these floral parcels. Wheat, corn, and rice, she reminds us, supply the foundations of meals eaten by people around the world. Countless medicines, oils, clothing materials, and building supplies are available only because of the versatility and variety of seed-bearing plants. Fry then provides a comprehensive history of the evolution of seeds, explaining the myriad ways that they have adapted, survived, and thrived across the globe. Delving deeper into the science of seeds, she reveals the fascinating processes of dormancy, reproduction, germination, and dispersal, and showcases the estimable work conservationists are doing today to gather and bank seeds in order to prevent species from going extinct. Enriched by a stunning array of full-color images, Seeds offers a comprehensive exploration of some of the most enduring and essential players in the natural world.
Seeds
by Robert S GallagherThe 3rd edition of Seeds: The Ecology of Regeneration in Plant Communities highlights the many advances in the field of seed ecology and its relationship to plant community dynamics that have taken place in recent years. The new edition also features chapters on seed development and morphology, seed chemical ecology, implications of climate change on regeneration by seed, and the functional role of seed banks in agricultural and natural ecosystems. The book is aimed at advanced level students and researchers in the fields of seed science, seed ecology and plant ecology.
Seeds: The Ecology of Regeneration in Plant Communities
by Robert S. GallagherThis 3rd edition highlights many advances in the field of seed ecology and its relationship to plant community dynamics over recent years. It features chapters on seed development and morphology, seed chemical ecology, implications of climate change on regeneration, and the functional role of seed banks in agricultural and natural ecosystems.
Seeds for Diversity and Inclusion: Agroecology and Endogenous Development
by Yoshiaki Nishikawa Michel PimbertThis open access book will contribute to a more nuanced debate around seed system resilience that goes beyond the dominant dichotomous conceptualization of seed governance often characterized as traditional vs modern, subsistence vs commercial, or local vs global. While reflecting on the expanding oligopoly in the current seed system, the authors argue that such classifications limit our ability to critically reflect on and acknowledge the diverse approaches through which seed governance is practiced around the world, at various scales, creating a mosaic of dynamic complementarities and autonomies. The authors also highlight the importance of this much needed dialogue through case studies of seed governance approaches and practices found in and around Japan.
Seeds of Hope
by Jane Goodall Gail HudsonRenowned naturalist and bestselling author Jane Goodall examines the critical role that trees and plants play in our world. In her wise and elegant new book, Jane Goodall blends her experience in nature with her enthusiasm for botany to give readers a deeper understanding of the world around us.Long before her work with chimpanzees, Goodall's passion for the natural world sprouted in the backyard of her childhood home in England, where she climbed her beech tree and made elderberry wine with her grandmother. The garden her family began then, she continues to enjoy today. SEEDS OF HOPE takes us from England to Goodall's home-away-from-home in Africa, deep inside the Gombe forest, where she and the chimpanzees are enchanted by the fig and plum trees they encounter. She introduces us to botanists around the world, as well as places where hope for plants can be found, such as The Millennium Seed Bank, where one billion seeds are preserved. She shows us the secret world of plants with all their mysteries and potential for healing our bodies as well as Planet Earth.Looking at the world as an adventurer, scientist, and devotee of sustainable foods and gardening-and setting forth simple goals we can all take to protect the plants around us-Jane Goodall delivers an enlightening story of the wonders we can find in our own backyards.
Seeds of Hope: Wisdom and Wonder from the World of Plants
by Jane Goodall Michael Pollan Gail HudsonRenowned naturalist and bestselling author Jane Goodall examines the critical role that trees and plants play in our world. In her wise and elegant new book, Jane Goodall blends her experience in nature with her enthusiasm for botany to give readers a deeper understanding of the world around us.Long before her work with chimpanzees, Goodall's passion for the natural world sprouted in the backyard of her childhood home in England, where she climbed her beech tree and made elderberry wine with her grandmother. The garden her family began then, she continues to enjoy today. SEEDS OF HOPE takes us from England to Goodall's home-away-from-home in Africa, deep inside the Gombe forest, where she and the chimpanzees are enchanted by the fig and plum trees they encounter. She introduces us to botanists around the world, as well as places where hope for plants can be found, such as The Millennium Seed Bank, where one billion seeds are preserved. She shows us the secret world of plants with all their mysteries and potential for healing our bodies as well as Planet Earth.Looking at the world as an adventurer, scientist, and devotee of sustainable foods and gardening-and setting forth simple goals we can all take to protect the plants around us-Jane Goodall delivers an enlightening story of the wonders we can find in our own backyards.
Seeds of Power: Environmental Injustice and Genetically Modified Soybeans in Argentina
by Amalia LeguizamónIn 1996 Argentina adopted genetically modified (GM) soybeans as a central part of its national development strategy. Today, Argentina is the third largest global grower and exporter of GM crops. Its soybeans—which have been modified to tolerate being sprayed with herbicides—now cover half of the country's arable land and represent a third of its total exports. While soy has brought about modernization and economic growth, it has also created tremendous social and ecological harm: rural displacement, concentration of landownership, food insecurity, deforestation, violence, and the negative health effects of toxic agrochemical exposure. In Seeds of Power Amalia Leguizamón explores why Argentines largely support GM soy despite the widespread damage it creates. She reveals how agribusiness, the state, and their allies in the media and sciences deploy narratives of economic redistribution, scientific expertise, and national identity as a way to elicit compliance among the country’s most vulnerable rural residents. In this way, Leguizamón demonstrates that GM soy operates as a tool of power to obtain consent, to legitimate injustice, and to quell potential dissent in the face of environmental and social violence.
Seeds of Resistance: The Fight to Save Our Food Supply
by David Talbot Mark SchapiroSun. Soil. Water. Seed. These are the primordial ingredients for the most essential activity of all on earth: growing food. All of these elements are being changed dramatically under the pressures of corporate consolidation of the food chain, which has been accelerating just as climate change is profoundly altering the conditions for growing food. In the midst of this global crisis, the fate of our food has slipped into a handful of the world’s largest companies. Food Chained will bring home what this corporate stranglehold is doing to our daily diet, from the explosion of genetically modified foods to the rapid disappearance of plant varieties to the elimination of independent farmers who have long been the bedrock of our food supply.Food Chained will touch many nerves for readers, including concerns about climate change, chronic drought in essential farm states like California, the persistence of the junk food culture, the proliferation of GMOs, and the alarming domination of the seed market and our very life cycle by global giants like Monsanto.But not all is bleak when it comes to the future of our food supply. Food Chained will also present hopeful stories about farmers, consumer groups, and government agencies around the world that are resisting the tightening corporate squeeze on our food chain.
Seeds of Restoration Success: Wild Lands and Plant Diversity in the U.S. (Springer Earth System Sciences)
by Nancy Shaw Kayri Havens Sara F. Oldfield Peggy OlwellThis book provides a general overview of the natural landscapes and vegetation types of the U.S., the key plant species that help define them, the pressures faced by natural ecosystems and the imperative for conservation and restoration. It addresses the policies that have been introduced to manage healthy ecosystems and the practical progress that is being made in restoration. A particular focus is on the production of diverse native plant materials currently required by the National Seed Strategy. Case studies demonstrate how native plant materials are essential to support the conservation of healthy ecosystems with their biodiversity and functions as well as supporting a productive and sustainable agricultural sector and healthy ecosystems for all. The authors are closely connected with major national and international networks of botanic gardens, ecologists and conservation scientists at Board level and through other professional links. Condensing a wide range of current information into a concise format, this book fills a need by experts and informed amateurs interested in the natural environment, including gardeners, botanic garden and protected area visitors, government agencies, the private sector native seed industry, and NGOs.
Seedtime: On the History, Husbandry, Politics and Promise of Seeds
by Scott ChaskeyScott Chaskey—working farmer, poet, and spiritual father of the community farming movement—considers "the web of biodiversity and resilience at the heart of our cultural inheritance" by masterfully weaving history, politics, botany, literature, mythology, and memoir into a beautiful and instructive book.It's hard to think of a subject more fundamental to the sustenance of the human race than seeds. Having coevolved with the Earth's plants, insects, and animals, seeds are entwined with the core myths of ancient cultures and the development of human consciousness. Their story remains vitally important today, as the corporations that manufacture GMOs threaten our food security and the future of seed-cultivated agriculture.The stakes, for those concerned with preserving biodiversity and ecological integrity, are high. Balancing a wide view of politics and history, Chaskey alights from life on the farm he has cultivated for 25 years to conjure Gregor Mendel's breeding experiments that yielded our modern understanding of genetics; he also introduces us to several "bioneers," such as the geobotanist Nikolay Vavilov and agriculturalist Cary Fowler, who are preserving global biodiversity through seeds. Integrating scholarship with accessible storytelling, Seedtime is a celebration as well as a call to action urging us to renew our role as citizens of nature, in ecologist Aldo Leopold's phrase, not as conquerors of it.
Seeing Green: The Use and Abuse of American Environmental Images
by Finis DunawayAmerican environmentalism is defined by its icons: the "Crying Indian,” who shed a tear in response to litter and pollution; the cooling towers of Three Mile Island, site of a notorious nuclear accident; the sorrowful spectacle of oil-soaked wildlife following the ExxonValdez spill; and, more recently, Al Gore delivering his global warming slide show in An Inconvenient Truth. These images, and others like them, have helped make environmental consciousness central to American public culture. Yet most historical accounts ignore the crucial role images have played in the making of popular environmentalism, let alone the ways that they have obscured other environmental truths. Finis Dunaway closes that gap with Seeing Green. Considering a wide array of images--including pictures in popular magazines, television news, advertisements, cartoons, films, and political posters--he shows how popular environmentalism has been entwined with mass media spectacles of crisis. Beginning with radioactive fallout and pesticides during the 1960s and ending with global warming today, he focuses on key moments in which media images provoked environmental anxiety but also prescribed limited forms of action. Moreover, he shows how the media have blamed individual consumers for environmental degradation and thus deflected attention from corporate and government responsibility. Ultimately, Dunaway argues, iconic images have impeded efforts to realize--or even imagine--sustainable visions of the future. Generously illustrated, this innovative book will appeal to anyone interested in the history of environmentalism or in the power of the media to shape our politics and public life.
seeing into the earth: Noninvasive Characterization of the Shallow Subsurface for Environmental and Engineering Applications
by Board on Earth Sciences ResourcesJust below our feet is an environment that supports our infrastructure, yields water, provides for agriculture, and receives our waste. Our capacity to describe, or characterize, this environment is crucial to the solution of many resource, environmental, and engineering problems. And just as medical imaging technologies have reduced the need for exploratory surgeries, a variety of technologies hold the promise for rapid, relatively inexpensive noninvasive characterization of the Earth's subsurface.Seeing into the Earth examines why noninvasive characterization is important and how improved methods can be developed and disseminated. Looking at the issues from both the commercial and public perspectives, the volume makes recommendations for linking characterization and cost savings, closing the gap between the state of science and the state of the practice, and helping practitioners make the best use of the best methods. The book provides background on: The role of noninvasive subsurface characterization in contaminant cleanup, resource management, civil engineering, and other areas. The physical, chemical, biological, and geological properties that are characterized. Methods of characterization and prospects for technological improvement.Certain to be important for earth scientists and engineers alike, this book is also accessible to interested lay readers.
Seeing Our Planet Whole: A Cultural and Ethical View of Earth Observation
by Harry EyresThis book shows how our new-found ability to observe the Earth from "the necessary distance" has wide and profound cultural and ethical implications. First of all, it is the outcome of speculations and investigations of human beings in relation to their home planet carried out over millennia. In particular, it reveals a split between the ancient idea of the Earth as nurturing mother and the more recent conception of the Earth as a neutral resource able to be infinitely exploited by humankind. The 1968 Earthrise photograph, showing the beauty and fragility of the Earth, helped spark a worldwide environmental movement; now the comprehensive coverage of global change provided by satellites has the potential to convince us beyond reasonable doubt of the huge alterations being wrought upon the Earth and its climate system as a result of human actions, and of the need to act more responsibly.
Seeing Smart Cities Through a Multi-Dimensional Lens: Perspectives, Relationships, and Patterns for Success
by H. Patricia McKennaThis book provides an interdisciplinary lens for exploring, assessing, and coming to new understandings of smart cities and regions, focusing on the six dimensions of sensing, awareness, learning, openness, innovation, and disruption. Using a hybrid case study and correlational approach, people from diverse sectors in a variety of small to medium to large-sized cities in multiple countries (e.g., Canada, United States, Ireland, Greece, Israel, etc.) provide experience-based perspectives on smart cities together with assessments for elements pertaining to each of the six dimensions.The analysis of findings in this work surfaces a rich and interwoven tapestry of patterns from the qualitative data highlighting for example, the importance of emotion/affect, privacy, trust, and data visualizations in influencing and informing the directions of smart cities and regions going forward. Correlational analysis of quantitative data reveals the presence and strength of emerging relationships among elements assessed, shedding light on factors that may serve as starting points for understanding what is contributing to potentials for improving success in smart cities and regions.
Seeing the Better City: How to Explore, Observe, and Improve Urban Space
by Charles R. WolfeIn order to understand and improve cities today, personal observation remains as important as ever. While big data, digital mapping, and simulated cityscapes are valuable tools for understanding urban space, using them without on-the-ground, human impressions risks creating places that do not reflect authentic local context. Seeing the Better City brings our attention back to the real world right in front of us, focusing it once more on the sights, sounds, and experiences of place in order to craft policies, plans, and regulations to shape better urban environments.Through clear prose and vibrant photographs, Charles Wolfe shows those who experience cities how they might catalog the influences of urban form, neighborhood dynamics, public transportation, and myriad other basic city elements that impact their daily lives. He then shares insights into how they can use those observations to contribute to better planning and design decisions. Wolfe calls this the "urban diary” approach, and highlights how the perspective of the observer is key to understanding the dynamics of urban space. He concludes by offering contemporary examples and guidance on how to use carefully recorded and organized observations as a tool to create change in urban planning conversations and practice.From city-dwellers to elected officials involved in local planning and design issues, this book is an invaluable tool for constructive, creative discourse about improving urban space.
Seeing Things Whole: The Essential John Wesley Powell (Pioneers of Conservation)
by John Wesley Powell William DebuysJohn Wesley Powell was an American original. He was the last of the nation's great continental explorers and the first of a new breed of public servant: part scientist, part social reformer, part institution builder. His work and life reveal an enduringly valuable way of thinking about land, water, and society as parts of an interconnected whole; he was America's first great bioregional thinker.Seeing Things Whole presents John Wesley Powell in the full diversity of his achievements and interests, bringing together in a single volume writings ranging from his gripping account of exploring the Colorado River through the Grand Canyon to his views on the evolution of civilization, along with the seminal writings in which he sets forth his ideas on western settlement and the allocation and management of western resources.The centerpiece of Seeing Things Whole is a series of selections from the famous 1878 Report on the Lands of the Arid Region and related magazine articles in which Powell further develops the themes of the report. John Wesley Powell's bioregional vision remains a model for governance that many westerners see as a viable solution to the resource management conflicts that continue to plague the region.Throughout the collection, award-winning writer and historian William deBuys brilliantly sets the historical context for Powell's work. Section introductions and extensive descriptive notes take the reader through the evolution of John Wesley Powell's interests and ideas from his critique of Social Darwinism and landmark categorization of Indian languages to the climactic yet ultimately futile battles he fought to win adoption of his land-use proposals.Seeing Things Whole presents the essence of the extraordinary legacy that John Wesley Powell has left to the American people, and to people everywhere who strive to reconcile the demands of society with the imperatives of the land.
Seek & Find National Parks: Crater Lake, Yosemite, Zion, Yellowstone, Banff, Thousand Islands, Acadia, Great Smoky Mountains, Virgin Islands (Seek & Find)
by Jorrien PetersonLearn about the plants and animals in nine national parks with fun facts, engaging questions, and intricate illustrations.Explore your world top to bottom with Seek & Find National Parks to learn what makes each park totally unique. See if you can spot the recurring shapes hidden throughout the illustrations, such as bighorn sheep, American black bears, and giant sequoias. Seek and find these animals and plants, and many more in their national park homes. A helpful glossary provides details for further discovery. National parks featured include: Acadia (Maine), Banff (Alberta), Crater Lake (Oregon), the Great Smoky Mountains (Tennessee/North Carolina), Thousand Islands (Ontario), US Virgin Islands, Yellowstone (Wyoming/Montana/Idaho), Yosemite (California), and Zion (Utah).
Seek Higher Ground: The Natural Solution to Our Urgent Flooding Crisis
by Tim PalmerPairing in-depth journalism with historical perspectives, this book makes a compelling case for a natural solution to the growing problem of flooding. With Seek Higher Ground, environmental writer and former land-use planner Tim Palmer explores the legacy of flooding in America, taking a fresh look at the emerging climatic, economic, and ecological realities of our rivers and communities. Global warming is forecast to sharply intensify flooding, and this book urges that we reduce future damage in the most effective, efficient, and equitable ways possible. Through historical narrative, rigorous reporting, and decades of vivid personal experience, Palmer details how our society’s approach to flood control has been infamously inadequate and chronically counterproductive. He builds a powerful argument for both the protection of floodplain open space and for programs that help people voluntarily relocate their homes away from high-water hazards. Only by recognizing the indomitable forces of nature—and adapting to them—can we thrive in the challenging climate to come.
Seeökosysteme
by Walter Geller Michael HupferDas Standardwerk zur Ökologie von Seen erklärt und dokumentiert anhand von umfangreichen Datenmaterial den Stand des Wissens und ist ein zuverlässiger Begleiter für Ausbildung und Beruf.
The Seine River Basin (The Handbook of Environmental Chemistry #90)
by Nicolas Flipo Pierre Labadie Laurence LestelThis open access book reviews the water-agro-food and socio-eco-system of the Seine River basin (76,000 km2), and offers a historical perspective on the river’s long-term contamination. The Seine basin is inhabited by circa 17 million people and is impacted by intensive agricultural practices and industrial activities. These pressures have gradually affected its hydrological, chemical and ecological functioning, leading to a maximum chemical degradation between the 1960s and the 1990s. Over the last three decades, while major water-quality improvements have been observed, new issues (e.g. endocrine disruptors, microplastics) have also emerged. The state of the Seine River network, from the headwaters to estuary, is increasingly controlled by the balance between pressures and social responses. This socio-ecosystem provides a unique example of the functioning of a territory under heavy anthropogenic pressure during the Anthropocene era. The achievements made were possible due to the long-term PIREN Seine research program, established in 1989 and today part of the French socio-ecological research network “Zones Ateliers”, itself part of the international Long-term Socio-economic and Ecological Research Network (LTSER). Written by experts in the field, the book provides an introduction to the water budget and the territorial metabolism of the Seine basin, and studies the trajectories and impact of various pollutants in the Seine River. It offers insights into the ecological functioning, the integration of agricultural practices, the analysis of aquatic organic matter, and the evolution of fish assemblages in the Seine basin, and also presents research perspectives and approaches to improve the water quality of the Seine River. Given its scope, it will appeal to environmental managers, scientists and policymakers interested in the long-term contamination of the Seine River.
Seismic Ambient Noise
by Nori Nakata Lucia Gualtieri Andreas FichtnerThe seismic ambient field allows us to study interactions between the atmosphere, the oceans and the solid Earth. The theoretical understanding of seismic ambient noise has improved substantially in the last decades, and the number of its applications has increased dramatically. With chapters written by eminent scientists from the field, this book covers a range of topics including ambient noise observations, generation models of their physical origins, numerical modelling and processing methods. The later chapters focus on applications in imaging and monitoring the internal structure of the Earth, including interferometry for time-dependant imaging and tomography. This volume thus provides a comprehensive overview of this cutting-edge discipline for graduate students studying geophysics and for scientists working in seismology and other imaging sciences.
Seismic Amplitude: An Interpreter's Handbook
by Rob Simm Mike BaconSeismic amplitudes yield key information on lithology and fluid fill, enabling interpretation of reservoir quality and likelihood of hydrocarbon presence. The modern seismic interpreter must be able to deploy a range of sophisticated geophysical techniques, such as seismic inversion, AVO (amplitude variation with offset), and rock physics modelling, as well as integrating information from other geophysical techniques and well data. This accessible, authoritative book provides a complete framework for seismic amplitude interpretation and analysis in a practical manner that allows easy application - independent of any commercial software products. Deriving from the authors' extensive industry expertise and experience of delivering practical courses on the subject, it guides the interpreter through each step, introducing techniques with practical observations and helping to evaluate interpretation confidence. Seismic Amplitude is an invaluable day-to-day tool for graduate students and industry professionals in geology, geophysics, petrophysics, reservoir engineering, and all subsurface disciplines making regular use of seismic data.
The Seismic Analysis Code
by George Helffrich James Wookey Ian BastowThe Seismic Analysis Code (SAC) is one of the most widely used analysis packages for regional and teleseismic seismic data. For the first time, this book provides users at introductory and advanced levels with a complete guide to SAC. It leads new users of SAC through the steps of learning basic commands, describes the SAC processing philosophy, and presents its macro language in full, supported throughout with example inputs and outputs from SAC. For more experienced practitioners, the book describes SAC's many hidden features, including advanced graphics aspects, its file structure, how to write independent programs to access and create files, and much more. Tutorial exercises engage users with newly acquired skills, providing data and code to implement the standard methods of teleseismic shear-wave splitting and receiver function analysis. Methodical and authoritative, this is a key resource for researchers and graduate students in global seismology, earthquake seismology and geophysics.