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The Ad Makers: How the Best TV Commercials are Produced
by Tom von NewthThe Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial.Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire.Gathered from the disciplines of cinematography, directing, producing and editing, the filmmakers tell the stories behind the making of some of the world's top commercials. Each chapter includes an overview of best practice and a host of images-stills from the spots themselves and concept visuals.Exploring the creative process from conception to post-production, The Ad-Makers also covers developments within the industry precipitated by the digital age and the new challenges placed on ad-making by the explosion of social media.With special focus on the shooting and production elements of making a television advert, this book is ideal for all filmmakers who want to build a career in advertising, or, as is increasingly common, feature films.- The stories behind some of the best-known TV commercials, as told by the people who made them- Top producers, designers, storyboarders, directors, editors and visual effects creatives reveal the secrets of the television advertising industry
The Ad-Makers: How the Best TV Commercials are Produced (Creative Professional Ser.)
by Tom von Logue NewthThe Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing, and editing, the filmmakers tell the stories behind the making of some of the world’s top commercials. Each chapter includes an overview of best practice and a host of images—stills from the spots themselves and concept visuals. Exploring the creative process from conception to post-production, The Ad-Makers also covers developments within the industry precipitated by the digital age and the new challenges placed on ad-making by the explosion of social media. With special focus on the shooting and production elements of making a television advert, this book is ideal for all filmmakers who want to build a career in advertising or even feature films. • The stories behind some of the best-known TV commercials, as told by the people who made them • Top producers, designers, storyboarders, directors, editors, and visual effects creatives reveal the secrets of the television advertising industry
Adam Sandler
by Bill CrawfordFrom the comedy clubs of New York to his big break on "Saturday Night Live" to block-buster films like "Big Daddy" and "Little Nicky" Adam Sandler has left America howling in their seats and peeing in their pants. Sandler has emerged as the decade's most unstoppable comedic-and the ladies love him! But how many people know the story behind this lovable comedic prodigy's ascent to fame? Bill Crawford takes you back to Sandler's childhood in a small New Hampshire Town, where his stand-up routines were always hits with his classmates but not necessarily the teachers! When Adam left his small town to take on the big city at New York University, it wasn't always easy, Sandler performed as a street musician crooning Springsteen songs to commuters, but he was destined to succeed. From his long friendship with then college classmate Tim Herlihy, who went on to co-write all Sandler's movies, to being discovered by Dennis Miller and eventually becoming America's funnyman, Bill Crawford looks behind the headlines and tabloid tales to shed new light on this decade's comedic darling.
The Adaptable Degree: How Education in Theatre Supports the Economy of The Future (ISSN)
by Melanie Dreyer-LudeThis book utilized a mixed-methods research study of the career experiences of theatre graduates in the U.S. to provide data on employment patterns and job satisfaction.With a population of over 1,000 participants, this study examined where graduates were working, how their careers had changed over time, which skills acquired with their theatre degree were being used in current employment, and whether they believed their course of study was worth the financial investment, given their current circumstances. Evidence from this study revealed that a theatre degree provided many of the skills the employment market is currently seeking and that theatre graduates were gainfully employed in multiple sectors of the economy.This important data-based, field-specific information will aid chairs, deans, provosts, politicians, students and parents in deicision-making at a time when arts and humanities departments across the country are under the threat of elimination.
Adaptable TV: Rewiring The Text (Palgrave Studies In Adaptation And Visual Culture Series)
by Yvonne GriggsThis book focuses on the significantly under-explored relationship between televisual culture and adaptation studies in what is now commonly regarded as the ‘Golden Age’ of contemporary TV drama. Adaptable TV: Rewiring the Text does not simply concentrate on traditional types of adaptation, such as reboots, remakes and sequels, but broadens the scope of enquiry to examine a diverse range of experimental adaptive types that are emerging within an ever-changing TV landscape. With a particular focus on the serial narrative form, and with case studies that include Penny Dreadful, Fargo, The Night Of and Orange is the New Black, this study is essential reading for anyone who is interested in the complex interplay between television studies and adaptation studies.
Adaptation and Beyond: Hybrid Transtextualities (Routledge Interdisciplinary Perspectives on Literature)
by Eva C. Karpinski Ewa Kębłowska-ŁawniczakThis interdisciplinary collection focuses on recent adaptations, both experimental and popular, that put hybridity, transtextuality, and transmediality at play. It reframes adaptation in terms of the transmedia concept of "world-building," which accurately captures the complexity and multidirectionality of contemporary scattered and ubiquitous practices of adaptation. The Editors argue that the process of moving stories or their elements across different media platforms and repurposing them for new uses results in the production of hybrid transtextualities. The book demonstrate how hybrid textualities augment narrative and literary forms as goals of their world-building, finding unexpected sites of cross-pollination, expansion, and appropriation in spoken-word and dance performance, (auto)biographical comics, advertising, Chinese Kun opera, and popular song lyrics. This yoking of hybridity and transmediality yields not only diversified and often commercialized aesthetic forms but also enables the emergence a unique cultural space in-between, a mezzaterra capable of addressing current political issues and mobilizing broader audiences
Adaptation and Illustration: New Cartographies (Palgrave Studies in Adaptation and Visual Culture)
by Shannon Wells-Lassagne Sophie AymesThis collection examines the relationship between illustration and adaptation from an intermedial and transcultural perspective. It aims to foster a dialogue between two fields that co-exist without necessarily acknowledging advances in each other’s domains, providing an argument for defining illustration as a form of adaptation, as well as an intermedial practice that redefines what we mean by adaptation. The volume embraces both a specific and an extended definition of illustration that accounts for its inclusion among the web of adaptive practices that developed with the rise of new media and intermediality. The contributors explore how crossovers may contribute to reappraise their objects, and rely on a transmedial and interdisciplinary corpus exploring the boundaries between illustration and other media such as texts, graphic novels, comics, theatre, film and mobile applications. Arguably adaptation, like intermediality, is an umbrella term that covers a variety of practices and products, and both of them have been shaped by intense debates over their boundaries and internal definitions. Illustration belongs to each of these areas, and this volume proposes insight into how illustration not only relates to adaptation and intermediality but how each field is redefined, enriched and also challenged by such interactions.
Adaptation and the New Art Film: Remaking the Classics in the Twilight of Cinema (Palgrave Studies in Adaptation and Visual Culture)
by William H. MooneySince the 1990s, the expropriation of canonical works of cinema has been a fundamental dimension of art-film exploration. Rainer Werner Fassbinder provides an early model of open adaptation of film classics, followed ever more boldly by the Coen Brothers, Chantal Akerman, Alex Carax, Todd Haynes, Florian Henckel von Donnersmarck, Baz Luhrmann, and Olivier Assayas. This book devotes chapters to each of these directors to examine how their films redeploy landmark precursors such as City Lights (1931), Citizen Kane (1941), Rome Open City (1945), All About Eve (1950), and Vertigo (1958) in order to probe our psychological, philosophical, and historical situations in a postmodern société du spectacle. In broadly diverse ways, each of these directors complicates received notions of the past and its representation, while probing the transformative media evolution and dislocation of the present, in film art and in society.
Adaptation Before Cinema: Literary and Visual Convergence from Antiquity through the Nineteenth Century (Palgrave Studies in Adaptation and Visual Culture)
by Lissette Lopez Szwydky Glenn JellenikAdaptation Before Cinema highlights a range of pre-cinematic media forms, including theater, novelization, painting and illustration, transmedia art, children’s media, and other literary and visual culture. The book expands the primary scholarly audience of adaptation studies from film and media scholars to literary scholars and cultural critics working across a range of historical periods, genres, forms, and media. In doing so, it underscores the creative diversity of cultural adaptation practiced before cinema came to dominate the critical conversation on adaptation. Collectively, the chapters construct critical bridges between literary history and contemporary media studies, foregrounding diverse practices of adaptation and providing a platform for innovative critical approaches to adaptation, appropriation, or transmedia storytelling popular from the Middle Ages through the invention of cinema. At the same time, they illustrate how these forms of adaptation not only influenced the cinematic adaptation industry of the twentieth century but also continue to inform adaptation practices in the twenty-first century transmedia landscape. Written by scholars with expertise in historical, literary, and cultural scholarship ranging from the medieval period through the nineteenth century, the chapters use discourses developed in contemporary adaptation studies to shed new lights on their respective historical fields, authors, and art forms.
Adaptation Considered as a Collaborative Art: Process and Practice (Adaptation in Theatre and Performance)
by Bernadette Cronin Rachel MagShamhráin Nikolai PreuschoffThis book examines the processes of adaptation across a number of intriguing case studies and media. Turning its attention from the 'what' to the 'how' of adaptation, it serves to re-situate the discourse of adaptation studies, moving away from the hypotheses that used to haunt it, such as fidelity, to questions of how texts, authors and other creative practitioners (always understood as a plurality) engage in dialogue with one another across cultures, media, languages, genders and time itself. With fifteen chapters across fields including fine art and theory, drama and theatre, and television, this interdisciplinary volume considers adaptation across the creative and performance arts, with a single focus on the collaborative.
Adaptation for Animation: Transforming Literature Frame by Frame
by Hannes RallTalented animation artists often neglect successful storytelling in favor of strong visuals, but now you can have both with this complete guide to adaptation for animation. Veteran independent filmmaker Hannes Rall teaches you how to draw and adapt inspiration from copyright-free materials like fairy tales, myths, and classic literature, making it easier than ever to create your own compelling narrative. Particular focus is given to making the adequate narrative and visual choices when transferring a text from page to screen: How to create a successful adaptation. With sections on subjects like transcultural adaptations, visual poetry and production design, this book is just the right mix of practical advice, lavish illustrations, and industry case studies to give you everything you need to start adapting your story today. Key features: Learn to apply concepts of adapting classic and modern literature for animation in different techniques Exclusive interviews with animation legends Giannalberto Bendazzi, John Canemaker, Ishu Patel and Georges Schwizgebel Lavishly illustrated with 325 color images (mostly never published before) that give thrilling insights into the visual development of award-winning animated adaptations
The Adaptation Industry: The Cultural Economy of Contemporary Literary Adaptation (Routledge Research in Cultural and Media Studies)
by Simone MurrayAdaptation constitutes the driving force of contemporary culture, with stories adapted across an array of media formats. However, adaptation studies has been concerned almost exclusively with textual analysis, in particular with compare-and-contrast studies of individual novel and film pairings. This has left almost completely unexamined crucial questions of how adaptations come to be made, what are the industries with the greatest stake in making them, and who the decision-makers are in the adaptation process. The Adaptation Industry re-imagines adaptation not as an abstract process, but as a material industry. It presents the adaptation industry as a cultural economy of six interlocking institutions, stakeholders and decision-makers all engaged in the actual business of adapting texts: authors; agents; publishers; book prize committees; scriptwriters; and screen producers and distributors. Through trading in intellectual property rights to cultural works, these six nodal points in the adaptation network are tightly interlinked, with success for one party potentially auguring for success in other spheres. But marked rivalries between these institutional forces also exist, with competition characterizing every aspect of the adaptation process. This book constructs an overdue sociology of contemporary literary adaptation, never losing sight of the material and institutional dimensions of this powerful process.
Adaptation, Intermediality and the British Celebrity Biopic
by Márta Minier Maddalena PennacchiaBeginning with the premise that the biopic is a form of adaptation and an example of intermediality, this collection examines the multiplicity of 'source texts' and the convergence of different media in this genre, alongside the concurrent issues of fidelity and authenticity that accompany this form. The contributors focus on big and small screen biopics of British celebrities from the late twentieth and twenty-first centuries, attending to their myth-making and myth-breaking potential. Related topics are the contemporary British biopic's participation in the production and consumption of celebrated lives, and the biopic's generic fluidity and hybridity as evidenced in its relationship to such forms as the bio-docudrama. Offering case studies of film biographies of literary and cultural icons, including Elizabeth I, Elizabeth II, Diana Princess of Wales, John Lennon, Shakespeare, Jane Austen, Beau Brummel, Carrington and Beatrix Potter, the essays address how British identity and heritage are interrogated in the (re)telling and showing of these lives, and how the reimagining of famous lives for the screen is influenced by recent processes of manufacturing celebrity.
Adaptations: 35 Great Stories That Have Inspired Great Films
by Stephanie HarrisonAn Eclectic Collection of Fiction That Inspired Film Memento, All About Eve, Rear Window, Rashomon, and 2001: A Space Odyssey are all well-known and much-loved movies, but what is perhaps a lesser-known fact is that all of them began their lives as short stories. Adaptations gathers together 35 pieces that have been the basis for films, many from giants of American literature (Hemingway, Fitzgerald) and many that have not been in print for decades (the stories that inspired Bringing Up Baby, Meet John Doe, and All About Eve). Categorized by genre, and featuring movies by master directors such as Steven Spielberg, Stanley Kubrick, Robert Altman, Frank Capra, and John Ford, as well as relative newcomers such as Chris Eyre and Christopher Nolan, Adaptations offers insight into the process of turning a short story into a screenplay, one that, when successful, doesn't take drastic liberties with the text upon which it is based, but doesn't mirror its source material too closely either. The stories and movies featured in Adaptations include: *Philip K. Dick's "The Minority Report," which became the 2002 blockbuster directed by Steven Spielberg and starring Tom Cruise *"The Harvey Pekar Name Story" by reclusive graphic artist Harvey Pekar, whose life was the inspiration for American Splendor, winner of the 2003 Sundance Grand Jury Prize *Hagar Wilde's "Bringing Up Baby," the basis of the classic film Bringing Up Baby, anthologized here for the first time ever *"The Swimmer" by John Cheever, an example of a highly regarded story that many feared might prove unadaptable *The predecessor to the beloved holiday classic A Christmas Story, "Red Ryder Nails the Hammond Kid" by Jean Shepherd Whether you're a fiction reader or a film buff, Adaptations is your behind-the-scenes look at the sometimes difficult, sometimes brilliantly successful process from the printed page to the big screen.
Adapting Chekhov: The Text and its Mutations (Routledge Advances in Theatre & Performance Studies #23)
by J. Douglas Clayton Yana MeerzonThis book considers the hundred years of re-writes of Anton Chekhov’s work, presenting a wide geographical landscape of Chekhovian influences in drama. The volume examines the elusive quality of Chekhov’s dramatic universe as an intricate mechanism, an engine in which his enigmatic characters exist as the dramatic and psychological ciphers we have been de-coding for a century, and continue to do so. Examining the practice and the theory of dramatic adaptation both as intermedial transformation (from page to stage) and as intramedial mutation, from page to page, the book presents adaptation as the emerging genre of drama, theatre, and film. This trend marks the performative and social practices of the new millennium, highlighting our epoch’s need to engage with the history of dramatic forms and their evolution. The collection demonstrates that adaptation as the practice of transformation and as a re-thinking of habitual dramatic norms and genre definitions leads to the rejuvenation of existing dramatic and performative standards, pioneering the creation of new traditions and expectations. As the major mode of the storytelling imagination, adaptation can build upon and drive the audience’s horizons of expectations in theatre aesthetics. Hence, this volume investigates the original and transformative knowledge that the story of Chekhov’s drama in mutations offers to scholars of drama and performance, to students of modern literatures and cultures, and to theatre practitioners worldwide.
Adapting Gender: Mexican Feminisms from Literature to Film (SUNY series in Latin American Cinema)
by Ilana Dann LunaAdapting Gender offers a cogent introduction to Mexico's film industry, the history of women's filmmaking in Mexico, a new approach to adaptation as a potential feminist strategy, and a cultural history of generational changes in Mexico. Ilana Dann Luna examines how adapted films have the potential to subvert not only the intentions of the source text, but how they can also interrupt the hegemony of gender stereotypes in a broader socio-political context. Luna follows the industrial shifts that began with Salinas de Gortari's presidency, which made the long 1990s the precise moment in which subversive filmmakers, particularly women, were able to participate more fully in the industry and portrayed the lived experiences of women and non-gender-conforming men. The analysis focuses on Busi Cortés's El secreto de Romelia (1988), an adaptation of Rosario Castellanos's short novel El viudo Román (1964); Sabina Berman and Isabelle Tardán's Entre Pancho Villa y una mujer desnuda (1996), an adaptation of Berman's own play, Entre Villa y una mujer desnuda (1992); Guita Schyfter's Novia que te vea (1993), an adaptation of Rosa Nissán's eponymous novel (1992); and Jaime Humberto Hermosillo's De noche vienes, Esmeralda (1997), an adaptation of Elena Poniatowska's short story "De noche vienes" (1979). These adapted texts established a significant alternative to monolithic notions of national (gendered) identity, while critiquing, updating, and even queering, notions of feminism in the Mexican context.
Adapting Margaret Atwood: The Handmaid's Tale and Beyond (Palgrave Studies in Adaptation and Visual Culture)
by Shannon Wells-Lassagne Fiona McMahonThis book engages with Margaret Atwood’s work and its adaptations. Atwood has long been appreciated for her ardent defence of Canadian authors and her genre-bending fiction, essays, and poetry. However, a lesser-studied aspect of her work is Atwood’s role both as adaptor and as source for adaptation in media as varied as opera, television, film, or comic books. Recent critically acclaimed television adaptations of the novels The Handmaid’s Tale (Hulu) and Alias Grace (Amazon) have rightfully focused attention on these works, but Atwood’s fiction has long been a source of inspiration for artists of various media, a seeming corollary to Atwood’s own tendency to explore the possibilities of previously undervalued media (graphic novels), genres (science-fiction), and narratives (testimonial and historical modes). This collection hopes to expand on other studies of Atwood’s work or on their adaptations to focus on the interplay between the two, providing an interdisciplinary approach that highlights the protean nature of the author and of adaptation.
Adapting Spanish Classics for the New Millennium: The Nineteenth-Century Novel Remediated (Palgrave Studies in Adaptation and Visual Culture)
by Linda M. WillemThe twenty-first-century's turn away from fidelity-based adaptations toward more innovative approaches has allowed adapters from Spain, Argentina, and the United States to draw upon Spain's rich body of nineteenth-century classics to address contemporary concerns about gender, sexuality, race, class, disability, celebrity, immigration, identity, social justice, and domestic violence. This book provides a snapshot of visual adaptations in the first two decades of the new millennium, examining how novelistic material from the past has been remediated for today's viewers through film, television, theater, opera, and the graphic novel. Its theoretical approach refines the binary view of adapters as either honoring or opposing their source texts by positing three types of adaptation strategies: salvaging (which preserves old stories by giving them renewed life for modern audiences), utilizing (which draws upon a pre-existing text for an alternative purpose, building upon the story and creating a shift in emphasis without devaluing the source material), and appropriation (which involves a critique of the source text, often with an attempt to dismantle its authority). Special attention is given to how adapters address audiences that are familiar with the source novels, and those that are not. This examination of the vibrant afterlife of classic literature will be of interest to scholars and educators in the fields of adaptation, media, Spanish literature, cultural studies, performance, and the graphic arts.
Adapting Television and Literature (Palgrave Studies in Adaptation and Visual Culture)
by Blythe Worthy Paul SheehanAdapting Television and Literature is an incisive collection of essays that explores the growing sub-category of television adaptations of literature and poetics. Each chapter questions inflexible notions of film / literature and adaptation / intertext, focusing judiciously on emergent or overlooked media and literary forms. These lines of enquiry embrace texts both within and beyond ‘adaptation proper’, to reveal the complex relationships between literary works, television adaptations, and related dialogues of textual interconnectivity. Adapting Television and Literature proposes, in particular, a ‘re-seeing’ of four genres pivotal to television and its history: caustic comedy, which claims for itself more freedoms than other forms of scripted television; auteurist outlaw drama, an offbeat, niche genre that aligns a fixation on lawbreakers with issues of creative control; young adult reinventions that vitalise this popular, yet under-examined area of television studies; and transcultural exchanges, which highlight adaptations beyond the white, Anglo-American programming that dominates ‘peak TV’. Through these genres, Adapting Television and Literature examines the creative resources of adaptation, plotting future paths for enquiries into television, literature and transmedial storytelling.
Adapting Television Drama: Theory and Industry (Palgrave Studies in Adaptation and Visual Culture)
by Christopher HoggThis book explores adaptation in its various forms in contemporary television drama. It considers the mechanics of adaptation as an ever-more prevalent form of production, most notably in the reworking of literary sources for television. It also explores the broader process through which the television industry as a whole is currently making necessary adaptations in how it tells stories, especially in relation to important concerns of equality, diversity and inclusion. Offering and analysing 16 original interviews with leading British television producers, writers, directors, production designers, casting directors and actors, and with a particular focus on female and/or minority-ethnic industry perspectives, the book examines some of the key professional and creative approaches behind television adaptations today. The book connects these industry insights to the existing conceptual and critical frameworks of television studies and adaptation studies, illuminating the unique characteristics of television adaptation as a material mode of production, and revealing television itself as an inherently adaptive artform.
Addicted To You: One Night of Passion Book 1 (One Night of Passion)
by Beth KeryFrom the New York Times ebook bestselling author of the Because You Are Mine series and The Affair, for fans for Sylvia Day, J. Kenner and Maya Banks. This is the first in Beth Kery's One Night of Passion series about a group of connected characters who each begin their romance with a night of impulsive, steamy sex...Irish film director Rill Pierce fled to the tiny, backwoods town of Vulture's Canyon, seeking sanctuary and solitude after a devastating tragedy. Once, his raw sex appeal and sultry Irish accent made women across the globe swoon. Now, he's barely recognisable... But Katie Hughes, his best friend's sister, is not the type of woman to give up on a man like Rill. She blazes into Vulture's Canyon determined to save him from himself. Instead, she finds herself unleashing years of pent-up passion. In a storm of hunger and need, Katie and Rill forget themselves and the world. But will Rill's insatiable attraction to Katie heal his pain - or will it just feed the darkness within him?***This was previously published under the author's pseudonym Bethany Kane***Lose yourself in One Night of Passion: Addicted To You, Bound To You, Captured By You, Exposed To You, Only For You.
The Address of the Eye: A Phenomenology of Film Experience
by Vivian SobchackCinema is a sensuous object, but in our presence it becomes also a sensing, sensual, sense-making subject. Thus argues Vivian Sobchack as she challenges basic assumptions of current film theory that reduce film to an object of vision and the spectator to a victim of a deterministic cinematic apparatus. Maintaining that these premises ignore the material and cultural-historical situations of both the spectator and the film, the author makes the radical proposal that the cinematic experience depends on two "viewers" viewing: the spectator and the film, each existing as both subject and object of vision. Drawing on existential and semiotic phenomenology, and particularly on the work of Merleau-Ponty, Sobchack shows how the film experience provides empirical insight into the reversible, dialectical, and signifying nature of that embodied vision we each live daily as both "mine" and "another's." In this attempt to account for cinematic intelligibility and signification, the author explores the possibility of human choice and expressive freedom within the bounds of history and culture.
Adela's Mariachi Band
by Denise VegaAdela loves everything about her family's mariachi band--except that she isn't in it! Shining a spotlight on Mexican music, full of instruments and dancing, Adela&’s Mariachi Band is sure to be a hit!Adela wants nothing more than to be a part of her family's mariachi band, but when she tries the different instruments, everything comes out wrong. La trompeta fizzles, la vihuela squeaks, and trying to dance makes Adela fall on her face. From watching her family, Adela knows that practice makes perfect, but can she find a way to be part of the band in the meantime?A new go-to read-aloud favorite that comes complete with funny instrument sounds, a rythmic text, and Spanish vocabulary. Strike up the band!
Adele: The Biography
by Chas Newkey-BurdenAdele's soulful voice, catchy hits, and vulnerable personality have won her critical acclaim and widespread popularity. She has topped the charts in 18 countries and swept the top awards at the 2012 Grammys--but who is she? How has her tempestuous life that influenced her heartbreaking tracks? How did she overcome the challenges that threatened to derail her career? InAdele, veteran celebrity biographer Chas Newkey-Burden traces her story from her childhood in London, where she began singing at the age of four. During her teenage years she wrote her own music and attended the BRIT school, alongside the likes of Leona Lewis. After posting demos on her MySpace webpage, she earned a record deal and quickly captured hearts. Adele remains an unlikely icon. Her looks are unusual in a formulaic world of celebrity image, she suffers badly with pre-stage nerves, and she once canceled a crucial promotional trip to the U. S. because she felt too down to travel. This is a full, unflinching portrait of a genuine talent and inspiring, uncompromising woman--the curvy girl next door who conquered the world.