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Guía para padres y maestros de niños bilingües

by Colin Baker Alma Flor Ada

This is a practical introduction to bilingualism answering the questions most frequently asked by parents and teachers on raising and educating bilingual children. Both authors draw on their academic expertise and ample field experience to provide straightforward answers, which contemplate multiple types of bilingual families and diverse societal conditions.

A Guide to Biblical Hebrew Syntax

by Bill T. Arnold John H. Choi

This introduces and abridges the syntactical features of the original language of the Hebrew Bible or Old Testament. Scholars have made significant progress in recent decades in understanding Biblical Hebrew syntax. Yet intermediate readers seldom have access to this progress due to the technical jargon and sometimes-obscure locations of the scholarly publications. This Guide is an intermediate-level reference grammar for Biblical Hebrew. As such, it assumes an understanding of elementary phonology and morphology, and defines and illustrates the fundamental syntactical features of Biblical Hebrew that most intermediate-level readers struggle to master. The volume divides Biblical Hebrew syntax, and to a lesser extent morphology, into four parts. The first three cover the individual words (nouns, verbs, and particles) with the goal of helping the reader move from morphological and syntactical observations to meaning and significance. The fourth section moves beyond phase-level phenomena and considers the larger relationships of clauses and sentences.

A Guide to English-Russian and Russian-English Non-literary Translation

by Alexandr Zaytsev

Lying at the intersection of translatology, cognitive science and linguistics, this brief provides a comprehensive framework for studying, investigating and teaching English-Russian/Russian-English non-literary translation. It provides a holistic perspective on the process of non-literary translation, illustrating each of its steps with carefully analyzed real-life examples. Readers will learn how to choose and process multidimensional attention units in original texts by activating different types of knowledge, as well as how to effectively devise target-language matches for them using various translation techniques. It is rounded out with handy and feasible recommendations on the structure and content of an undergraduate course in translation. The abundance of examples makes it suitable not only for use in the classroom, but also for independent study.

A Guide to In-sessional English for Academic Purposes: Paradigms and Practices

by Neil Adam Tibbetts Timothy Chapman

A hands-on guide for practitioners, this book prepares instructors to teach in-sessional English for Academic Purposes (ISEAP) higher education courses. As university cohorts become more diverse, there is demand for in-sessional EAP courses not only to support international students, but also increasingly as a provision for all students. This informative resource explores the varying formats of ISEAP courses and how they are embedded within and alongside students’ degree programmes in the United Kingdom and beyond. In accessible chapters, authors Neil Adam Tibbetts and Timothy Chapman present illuminating findings drawn from interviews conducted with experts in the field and highlight the challenges that students and practitioners face. Avoiding prescriptive recommendations, Tibbetts and Chapman address different models and contexts of ISEAP courses at the university level and offer guidance and tools for practice. Covering key topics such as pedagogies, logistical challenges, and the wider university context, this book not only provides a roadmap to the often ill-defined but essential domain of ISEAP but also provokes questions and ideas for further reflection, guiding the reader towards a deeper understanding of their role and development in context. Engaging and inviting, Tibbetts and Chapman’s helpful text is a necessary resource for teachers to design and lead successful ISEAP courses.

A Guide to Old Literary Yiddish

by Jerold C. Frakes

This book is a comprehensive introductory manual that guides beginners to a functional reading knowledge of late medieval and early modern Yiddish (c.1100-1750). It is the first such manual to exist for that language, whose early literary tradition comprises a range of genres as broad as other contemporary European literary traditions. <p><p>The guide is organized as a series of progressively more complex lessons, focused on key texts of the literary corpus, which are presented in their authentic form as found in manuscripts and early printed books. The lessons seek to accommodate readers ranging from absolute beginners to those who might already know Hebrew, medieval German, or modern Yiddish. The focal texts are the Old Yiddish midrashic heroic lay,'Joseph the Righteous', from the earliest extant manuscript collection of Yiddish literature (1382), the Middle Yiddish romance adventure tale, 'Briyo and Zimro', from a later collection (1585), and a full canto of the Middle Yiddish epic, Pariz and Viene (1594), each with full glosses and a step-by-step introduction to the morphology, syntax, and phonology. Each lesson also includes a brief supplemental text that cumulatively demonstrates the broad cultural range of the corpus. In addition, several appendices of supplementary material round out the volume, including a collection of additional readings, a table of the manuscript hands and printing fonts employed in the volume, and a full end-glossary of all Yiddish words found in the texts.

A Guide to Reading and Writing Japanese

by Janet Ikeda Kenneth Henshall Christopher Seeley Henk De Groot

This is an essential study tool for students seeking to learn Japanese and dramatically improve their kanji and kana. Students have been reading and writing Japanese for centuries, and they build their knowledge most successfully when they rely on a trusted resource. Today's most trusted-and readily available-resource is A Guide to Reading and Writing Japanese. This classic, best-selling learning and reference work, trusted by beginning and intermediate students learning Japanese since 1959, is now being offered as a fourth edition and is thoroughly revised and up-to-date. Having a knowledge of the full set of General Use characters, which this guide includes, will allow reading of any Japanese newspaper with ease and confidence. Key features on this revised edition include: The most recent changes prescribed by the Japanese Ministry of Education. Covers all the 2,136 characters in the 'General Use' / Joyo Kanji set. Detailing coverage of the 1,009 'Essential' Japanese characters arranged by grade for children in the first six years of grade school. The Kanji characters based more on their frequency in everyday language than the complexity of their composition.

A Guide to Supervising Non-native English Writers of Theses and Dissertations: Focusing on the Writing Process

by John Bitchener

Focused on the writing process, A Guide to Supervising Non-native English Writers of Theses and Dissertations presents approaches that can be employed by supervisors to help address the writing issues or difficulties that may emerge during the provisional and confirmation phases of the thesis/dissertation journey. Pre-writing advice and post-writing feedback that can be given to students are explained and illustrated. A growing number of students who are non-native speakers of English are enrolled in Masters and PhD programmes at universities across the world where English is the language of communication. These students often encounter difficulties when writing a thesis or dissertation in English – primarily, understanding the requirements and expectations of the new academic context and the conventions of academic writing. Designed for easy use by supervisors, this concise guide focuses specifically on the relationship between reading for and preparing to write the various part-genres or chapters; the creation of argument; making and evaluating claims, judgements and conclusions; writing coherent and cohesive text; meeting the generic and discipline-specific writing conventions; designing conference abstracts and PowerPoint presentations; and writing journal articles.

Guidelines: A Cross-Cultural Reading/Writing Text (Third Edition)

by Ruth Spack

An advanced reading and writing text designed specifically to strengthen students' academic writing. The cross-cultural readings in Guidelines offer a wide range of thought-provoking subject matter, varying in genre, viewpoint, length, and style. As students respond to the readings and work their way through the writing assignments, they are assisted by strategies laid out in 'Guidelines' boxes and by examples from other student writers. Writing assignments include research writing and essays that synthesize sources, critique arguments, and analyze fiction. A handbook is included as a reference guide in the back of the book. It contains sections on documenting sources, drafting and revising, and correcting grammatical errors. Guidelines, Third edition, is a major revision. The readings have been updated, the chapters are easier to navigate, and the 'Guidelines' now include references to the Internet as a means of research.

Haiku Across Borders: Evocative Voice in Second Language Poetry Writing

by Atsushi Iida

Drawing on a total of 8,308 haiku poems written by 834 English as a foreign language (EFL) university students in Japan, this book explores the value, possibility, and potential of teaching and researching English-language haiku in second and foreign language (SFL) contexts. The book showcases how haiku is used and taught in the SFL classroom and discusses how the task of reading and writing English-language haiku promotes SFL learning. More specifically, it addresses these questions: What are the textual features of English-language haiku produced by EFL students? How do EFL students read and interpret English-language haiku? What knowledge and skills do EFL students gain through the task of reading and writing English-language haiku? What are the perceptions and attitudes of EFL students in relation to the task of reading and writing haiku in the English classroom? How can English-language haiku be used as a research methodology? With empirical evidence from both quantitative and qualitative data, this book moves the field forward by addressing the methodological and pedagogical issues in relation to the use of poetry writing in SFL teaching and learning. The uniqueness of this book lies in its applicability and practicality both in methodological and pedagogical approaches to haiku writing that students, researchers, and teachers in applied linguistics can replicate in diverse teaching contexts.

Hairs / Pelitos

by Sandra Cisneros

In English and Spanish, a child describes how each person in the family has hair that looks and acts different, Papa's like a broom, Kiki's like fur, and Mama's with the smell of warm bread.

Hammer's German Grammar and Usage: Exercises (Routledge Reference Grammars)

by Martin Durrell

Long trusted as the most comprehensive, up-to-date and user-friendly grammar available, Hammer’s German Grammar and Usage provides you with a complete guide to German as it is written and spoken today. In a revised layout to improve ease of consultation, this new edition includes: concise descriptions of the main grammatical phenomena of German and their use completely reorganized tables of grammatical features examples of grammar taken from contemporary German, helping you to understand the underlying grammatical principles more quickly invaluable guidance on pronunciation and word stress discussion of new words from English roots, helping you to communicate in German as Germans do today clarification on current spellings of German with full detail on the most recent revisions to the rules list of useful internet resources for students, teachers and all learners of German Praised for its lucid explanations, this new edition explains and clearly distinguishes formal and informal spoken and written usage. Hammer’s German Grammar offers you a combination of reference grammar and manual of current usage that you will find invaluable, whether a student or a teacher, at intermediate or advanced level.

Handbook for Arabic Language Teaching Professionals in the 21st Century

by Kassem M. Wahba Liz England Zeinab A. Taha

This landmark volume offers an introduction to the field of teaching Arabic as a foreign or second language. Recent growth in student numbers and the demand for new and more diverse Arabic language programs of instruction have created a need that has outpaced the ability of teacher preparation programs to provide sufficient numbers of well-qualified professional teachers at the level of skill required. Arabic language program administrators anticipate that the increases in enrollment will continue into the next decades. More resources and more varied materials are seriously needed in Arabic teacher education and training. The goal of this Handbook is to address that need.The most significant feature of this volume is its pioneer role in approaching the field of Arabic language teaching from many different perspectives. It offers readers the opportunity to consider the role, status, and content of Arabic language teaching in the world today. The Handbook is intended as a resource to be used in building Arabic language and teacher education programs and in guiding future academic research. Thirty-four chapters authored by leaders in the field are organized around nine themes:*Background of Arabic Language Teaching;*Contexts of Arabic Language Teaching;*Communicative Competence in Arabic;*The Learners;*Assessment;*Technology Applications;*Curriculum Development, Design, and Models;*Arabic Language Program Administration and Management; and*Planning for the Future of Arabic Language Learning and Teaching.The Handbook for Arabic Language Teaching Professionals in the 21st Century will benefit and be welcomed by Arabic language teacher educators and trainers, administrators, graduate students, and scholars around the world. It is intended to create dialogue among scholars and professionals in the field and in related fields--dialogue that will contribute to creating new models for curriculum and course design, materials and assessment tools, and ultimately, better instructional effectiveness for all Arabic learners everywhere, in both Arabic-speaking and non-Arabic speaking countries.

Handbook for Arabic Language Teaching Professionals in the 21st Century

by Kassem M. Wahba Zeinab A. Taha Liz England

This landmark volume offers an introduction to the field of teaching Arabic as a foreign or second language. Recent growth in student numbers and the demand for new and more diverse Arabic language programs of instruction have created a need that has outpaced the ability of teacher preparation programs to provide sufficient numbers of well-qualified professional teachers at the level of skill required. Arabic language program administrators anticipate that the increases in enrollment will continue into the next decades. More resources and more varied materials are seriously needed in Arabic teacher education and training. The goal of this Handbook is to address that need.The most significant feature of this volume is its pioneer role in approaching the field of Arabic language teaching from many different perspectives. It offers readers the opportunity to consider the role, status, and content of Arabic language teaching in the world today. The Handbook is intended as a resource to be used in building Arabic language and teacher education programs and in guiding future academic research. Thirty-four chapters authored by leaders in the field are organized around nine themes: Background of Arabic Language Teaching; Contexts of Arabic Language Teaching; Communicative Competence in Arabic; The Learners; Assessment; Technology Applications; Curriculum Development, Design, and Models; Arabic Language Program Administration and Management; and Planning for the Future of Arabic Language Learning and Teaching. The Handbook for Arabic Language Teaching Professionals in the 21st Century will benefit and be welcomed by Arabic language teacher educators and trainers, administrators, graduate students, and scholars around the world. It is intended to create dialogue among scholars and professionals in the field and in related fields--dialogue that will contribute to creating new models for curriculum and course design, materials and assessment tools, and ultimately, better instructional effectiveness for all Arabic learners everywhere, in both Arabic-speaking and non-Arabic speaking countries.

Handbook for Arabic Language Teaching Professionals in the 21st Century, Volume II

by Kassem M. Wahba Liz England Zeinab A. Taha

Drawing on the collective expertise of language scholars and educators in a variety of subdisciplines, the Handbook for Arabic Language Teaching Professionals in the 21st Century, Volume II, provides a comprehensive treatment of teaching and research in Arabic as a second and foreign language worldwide. Keeping a balance among theory, research and practice, the content is organized around 12 themes: Trends and Recent Issues in Teaching and Learning Arabic Social, Political and Educational Contexts of Arabic Language Teaching and Learning Identifying Core Issues in Practice Language Variation, Communicative Competence and Using Frames in Arabic Language Teaching and Learning Arabic Programs: Goals, Design and Curriculum Teaching and Learning Approaches: Content-Based Instruction and Curriculum Arabic Teaching and Learning: Classroom Language Materials and Language Corpora Assessment, Testing and Evaluation Methodology of Teaching Arabic: Skills and Components Teacher Education and Professional Development Technology-Mediated Teaching and Learning Future Directions The field faces new challenges since the publication of Volume I, including increasing and diverse demands, motives and needs for learning Arabic across various contexts of use; a need for accountability and academic research given the growing recognition of the complexity and diverse contexts of teaching Arabic; and an increasing shortage of and need for quality of instruction. Volume II addresses these challenges. It is designed to generate a dialogue—continued from Volume I—among professionals in the field leading to improved practice, and to facilitate interactions, not only among individuals but also among educational institutions within a single country and across different countries.

Handbook of Arabic Literacy

by Elinor Saiegh-Haddad R. Malatesha Joshi

This book provides a synopsis of recently published empirical research into the acquisition of reading and writing in Arabic. Its particular focus is on the interplay between the linguistic and orthographic structure of Arabic and the development of reading and writing/spelling. In addition, the book addresses the socio-cultural, political and educational milieu in which Arabic literacy is embedded. It enables readers to appreciate both the implications of empirical research to literacy enhancement and the challenges and limitations to the applicability of such insights in the Arabic language and literacy context. The book will advance the understanding of the full context of literacy acquisition in Arabic with the very many factors (religious, historical, linguistic etc. ) that interact and will hence contribute to weakening the anglocentricity that dominates discussions of this topic.

The Handbook of Berber Linguistics (Springer Handbooks in Languages and Linguistics)

by Alireza Korangy Karim Bensoukas

This handbook is the largest and most comprehensive publication on Berber linguistics to date, covering the variety of Berber dialects and related linguistics trends. Extensive and diverse at thematic and theoretical levels, with the aim of deepening students and scholars' understanding of the workings of Berber as a linguistic phenomenon, it explores a multitude of angles through which the diachronic and synchronic intricacies of Berber varieties can be examined. It enables a better understanding of the issues in the various components of North African languages, as well as their theoretical and typological significance and implications. The work covers phonology and phonetics, morphology and syntax, semantics and pragmatics, socio-linguistics and dialectology, language teaching and psycholinguistics, lexicology, language contact and comparative linguistics, historical linguistics and etymology. Sub-themes explored include prosody, ideophones (and expressive language in general), morpho-syntactic categories, sociolinguistic variation and several other seminal interdisciplinary explorations. The chapters reflect the diversity of Berber varieties and include up-to-date scholarship by leading Berberists, with varieties including Figuig, Kabyle, Senhaja, Siwa, Standard Moroccan Amazigh, Tamazight, Tarifit, Tashlhit, Touareg, Tunisian Berber, Znaga, as well as Proto-Berber. A large geographical territory is covered, including Algeria, Egypt, Libya, Mali, Mauritania, Morocco, and Tunisia. With contributions from these Berber-speaking countries and their diaspora, there are also chapters from prominent Berber scholars from America, Australia and Europe. To this end, the volume includes perspectives and theories from different schools of linguistics. In including original French contributions and English translations of research from top scholars in the field, the book includes another vital dimension in terms ofthe resources, and sources. As a comprehensive reference, this work is of interest to North Africanists from various disciplines, including anthropologists, linguists, and sociologists, but particularly linguists interested in endangered languages, and those working on the historical and comparative study of the Afroasiatic language phylum.

The Handbook of Chinese Linguistics (Blackwell Handbooks in Linguistics)

by C.-T. James Huang Y.-H. Audrey Li Andrew Simpson

The Handbook of Chinese Linguistics is the first comprehensive introduction to Chinese linguistics from the perspective of modern theoretical and formal linguistics. Containing twenty-five chapters, the book offers a balanced, accessible and thoughtfully organized introduction to some of the most important results of research into Chinese linguistics carried out by theoretical linguists during the last thirty years. Presenting critical overviews of a wide range of major topics, it is the first to meet the great demand for an overview volume on core areas of Chinese linguistics.Authoritative contributions describe and assess the major achievements and controversies of research undertaken in each area, and provide bibliographies for further reading. The contributors refer both to their own work in relevant fields, and objectively present a range of competitor theories and analyses, resulting in a volume that is fully comprehensive in its coverage of theoretical research into Chinese linguistics in recent years. This unique Handbook is suitable both as a primary reader for structured, taught courses on Chinese linguistics at university level, and for individual study by graduates and other professional linguists.

The Handbook of Dual Language Bilingual Education

by Juan A. Freire Cristina Alfaro de Jong, Ester J

This handbook presents a state-of-the-art overview of dual language bilingual education (DLBE) research, programs, pedagogy, and practice. Organized around four sections—theoretical foundations; key issues and trends; school-based practices; and teacher and administrator preparation—the volume comprehensively addresses major and emerging topics in the field. With contributions from expert scholars, the handbook highlights programs that honor the assets of language-minoritized and marginalized students and provides empirically grounded guidance for asset-based instruction. Chapters cover historical and policy considerations, leadership, family relations, professional development, community partnerships, race, class, gender, and more. Synthesizing major issues, discussing central themes and advancing policy and practice, this handbook is a seminal volume and definitive reference text in bilingual/second language education.

The Handbook of English for Specific Purposes (Blackwell Handbooks in Linguistics #120)

by Brian Paltridge Sue Starfield

Featuring a collection of newly commissioned essays, edited by two leading scholars, this Handbook surveys the key research findings in the field of English for Specific Purposes (ESP). • Provides a state-of-the-art overview of the origins and evolution, current research, and future directions in ESP • Features newly-commissioned contributions from a global team of leading scholars • Explores the history of ESP and current areas of research, including speaking, reading, writing, technology, and business, legal, and medical English • Considers perspectives on ESP research such as genre, intercultural rhetoric, multimodality, English as a lingua franca and ethnography

The Handbook of English for Specific Purposes (Blackwell Handbooks in Linguistics)

by Sue Starfield Christoph A. Hafner

A field-defining survey of research in the rapidly growing field of English for Specific Purposes, now in its second edition The Handbook of English for Specific Purposes provides an up-to-date account of the origins, development, current state, and future directions in the study of English as used in its specific contexts, including medical English, business English, and academic English. Featuring research from leading authorities, this comprehensive volume addresses all key aspects of ESP, including speaking, reading, writing, legal English, nursing, assessment, intercultural rhetoric, multimodality, English as a lingua franca, and ethnography. The second edition of the Handbook is fully revised to incorporate new areas of ESP research and reflects changing demands on English Language Learners (ELL), including a new historical overview of the field by Prof. Vijay K. Bhatia and entirely new chapters English medium instruction and ESP research, materials development, teacher development, call center communication, Global Englishes and translanguaging, identity, and the emergence of digital genres. Unmatched in its breadth and depth of coverage, The Handbook of English for Specific Purposes: Features original state-of-the-art reviews relevant to scholars and students working across applied linguistics and education Features contributions by scholars working on ESP in a wide range of international contexts Addresses current and emerging challenges in ESP, with implications for related fields of TESOL and English language education more broadly Includes in-depth reviews of new ESP research findings and suggestions for further scholarship Part of the Wiley Blackwell Handbooks in Linguistics series, The Handbook of English for Specific Purposes, Second Edition, is an essential reference for upper-level undergraduate and graduate students, scholars, researchers, and educators working in TESOL, ELL/ELT, applied linguistics, and language studies.

The Handbook of English Language Education in Nepal: Policies, Programs, and Prospects

by Ram Ashish Giri and Laxman Gnawali

This book takes an interdisciplinary approach to explore wide-ranging topics from applied linguistics, education, sociology, political science, and cultural studies. It presents a comprehensive overview of English language education since its importation to Nepal.This volume covers English language education (ELE) politics and policy, theories and pedagogies, English as a medium of instruction, English teachers’ professional development, multilingualism and linguistic ecology, perspectives on equity, diversity and inclusion, as well as ELT and technology. Comprising scholarly discussions on emerging ELE issues in contemporary Nepal, the chapters explore various aspects of theoretical, and pedagogical considerations of ELE. While delving into the growing future of English in Nepal, it also presents analytical case studies of its controversial present and past practices. It sheds light on its development, shifting paradigms and present state of affairs, as well as the status of English in conjunction with the national language, Nepali and other Indigenous languages.This book will be useful to students, researchers and teachers of education, linguistics, and teacher training institutions. It will be an essential read for those involved in English language education, applied linguistics, EIL/WE/ELF, ESL/TESOL/ELT and TEFL, as well as for teachers, teacher educators, teacher trainees and international aid organisations.

Handbook of Heritage, Community, and Native American Languages in the United States: Research, Policy, and Educational Practice

by Sarah Catherine K. Moore Donna Christian Joy Kreeft Peyton Terrence G. Wiley Na Liu

Co-published by the Center for Applied Linguistics Timely and comprehensive, this state-of-the-art overview of major issues related to heritage, community, and Native American languages in the United States, based on the work of noted authorities, draws from a variety of perspectives—the speakers; use of the languages in the home, community, and wider society; patterns of acquisition, retention, loss, and revitalization of the languages; and specific education efforts devoted to developing stronger connections with and proficiency in them. Contributions on language use, programs and instruction, and policy focus on issues that are applicable to many heritage language contexts. Offering a foundational perspective for serious students of heritage, community, and Native American languages as they are learned in the classroom, transmitted across generations in families, and used in communities, the volume provides background on the history and current status of many languages in the linguistic mosaic of U.S. society and stresses the importance of drawing on these languages as societal, community, and individual resources, while also noting their strategic importance within the context of globalization.

Handbook of Literacy in Akshara Orthography (Literacy Studies #17)

by R. Malatesha Joshi Catherine McBride

This volume examines the unique characteristics of akshara orthography and how they may affect literacy development and problems along with the implications for assessment and instruction. Even though akshara orthography is used by more than a billion people, there is an urgent need for a systematic attempt to bring the features, research findings, and future directions of akshara together in a coherent volume. We hope that this volume will bridge that gap. Akshara is used in several Indic languages, each calling it by a slightly different name, for example 'aksharamu', in Telugu, 'akshara' in Kannada, and 'akshar' in Hindi. It is the Bhrami-derived orthography used across much of the Indian subcontinent. There is a growing body of research on the psycholinguistic underpinnings of learning to read akshara, and the emerging perspective is that akshara, even though classified as alphasyllabaries, abugida, and semi-syllabic writing systems, is neither alphabetic nor syllabic. Rather, akshara orthography is unique and deserves to be a separate classification and needs further investigation relating to literacy acquisition in akshara. The chapters in this volume, written by leading authors in the field, will inform the reader of the current research on akshara in a coherent and systematic way.

The Handbook of Persian Dialects and Dialectology

by Alireza Korangy Behrooz Mahmoodi-Bakhtiari

This innovative, investigative, and expansive handbook covers a multitude of angles through which the intricacies of Persian and its many dialects and accents can be examined and parsed with the view of understanding better the devices and paths through which language, and cultural cognizance, operate in tandem. As the first book in English to engage Persian dialects and dialectology on a broad and comprehensive scale, it develops an understanding of the paths through which maximization of the expressive power of words exists in Persian under the rubric of cultural conceptualizations. An insightful and all-encompassing resource for analyzing and augmenting knowledge of Persian linguistics, this work presents a thorough and all-encompassing interdisciplinary treatment of Persian. It is a vital resource for socio- and cultural linguists, as well as anthropologists and Iranists. It is also an excellent reference for historians researching Persian civilization, culture, literature and art.

A Handbook of Persuasive Tactics: A Practical Language Guide

by Joan Mulholland

Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. This handbook is intended for anyone who is interested in such goal-oriented language. It extracts 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner. Such tactics as analogy, argument presentation, humour and metaphor are included. Each tactic is presented on a separate page with an analysis of its persuasive value. Two indexes - one by persuasive need and the other by tactic - allow readers full flexibility to use the handbook in their own way. This work should be of interest in courses which deal with the management of interaction, pragmatics, discourse analysis and communications.

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