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Consent (for Kids!): Boundaries, Respect, and Being in Charge of YOU
by Rachel Brianp.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Times} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Times; min-height: 14.0px} With clear explanations, fun illustrations, and expertly-presented information, Consent (for Kids!) is an empowering introduction to consent, bodily autonomy, and how to respect yourself and others. Consent is like being ruler of your own country...population: YOU. This is a smart, playful guide to consent and bodily autonomy, packed with bright and energetic illustrations. Readers will learn about boundaries and how to set them; ways to respect themselves and others; what to do if someone makes them feel uncomfortable or unsafe; and much more. Along the way, they'll be encouraged to reflect on (and improve!) their own behavior and to practice consent in their daily lives. Whether you're looking for a consent primer to share with a friend or searching for a way to talk to your child about what it means to be in control of their own body and respect others', look no further! This humorous and insightful book from the co-creator of the viral "Tea Consent" video is the perfect teaching tool, conversation starter, and insightful, empowering resource for educators, kids, and families everywhere.
Consent for Medical Treatment of Trans Youth (Cambridge Bioethics and Law)
by Steph JowettAccess to medical treatment for trans youth occupies a haphazard and dynamic legal landscape. In this comprehensive scholarly analysis of the historical and current legal principles, Steph Jowett examines the medico-legal nexus of regulation of this healthcare in Australia and in England and Wales. This is informed by an in-depth discussion of the medical literature on treatment for trans youth, including clinical guidelines, the outcomes of treatment and outcomes for trans youth who are unable to be treated. With illustrative examples and clear language, Jowett argues that legal barriers to clinical practice should be congruent with and reflect the current state of medical knowledge. Not only does Jowett assess the extent to which key legal decisions have been consistent with medical knowledge in the past, but she offers a nuanced, comparative perspective that will inform reform efforts in the future.
The Consequences of Maternal Morbidity and Maternal Mortality: REPORT OF A WORKSHOP
by Committee on PopulationA report on The Consequences of Maternal Morbidity and Maternal Mortality
Conservación & Preservación de Carnes
by Sarah Sophia Irene SaraviaLa Guía Esencial de Como Conservar y Preservar Carnes con 30 Recetas Deliciosas, Rápidas y Simples. Conservar y Preservar Carnes, Recetas ¿Estas tratando de encontrar las mejores maneras de enfrascar y preservar carne? ¿Estás buscando por una mejor manera de tener carnes deliciosamente envejecidas y perfectamente tiernas? Bien, amaras el libro de cocina Conservación y Preservación de Carnes. Las recetas contenidas te ofrecerán deliciosas comidas y con un sabor maravilloso que tienen un mejor sabor del que tendrían si no la hubieras conservado y preservado. Tu fácilmente puedes incrementar el tiempo de conservación de tu comida. Tus comidas tendrán un sabor delicioso y te darán un mejor sabor del que imaginaste. En este libro aprenderás: Que es conservación y preservación Como puedes preservar tu comida Porque hace que tu comida tenga un mejor sabor Asombrosas recetas para conservar carnes ¡Y mucho, mucho más! Pero no solo eso, también obtendrás los dos ingredientes que son esenciales para explotar el sabor. Así que, deja de hervir la comida y perder enormes cantidades de sabor y compra el mejor libro disponible en Conservación y Preservación. Tú lo amaras, y tú nunca conservaras de la misma manera otra vez Toma tu copia de Recetas de Conservación y Preservación de Carnes, haciendo un clic en el botón de comprar. Posdata: No olvides tomar el maravilloso regalo gratis dentro de este libro, es solo nuestra manera de decir “Gracias por comprar” Un libro de La Serie Esencial de Cocina – Revísanos en Facebook.
Conservas de Ave de Corral - Guía esencial para la elaboración de conservas de ave de corral con 30 deliciosas recetas
by Belén Garrido Sarah SophiaElaboración de conservas de ave de corral La serie de la cocina esencial, libro 50 ¿Elaborar conservas? ¿No es esto algo que hacía mi abuela? Lo es, y este informativo libro de recetas desvela las razones. La elaboración de conservas, que en sus orígenes empezó como una manera de ahorrar dinero y alargar la vida útil de los alimentos, ha adquirido un significado completamente nuevo en nuestros tiempos modernos. En particular, las aves de corral son muy versátiles y están cargadas de nutrientes y sabores potenciales. Aprenda a extraer esas gemas ocultas a base de seguir estas pautas y recetas. Prepare deliciosas y apetecibles conservas y después hágaselas degustar a sus amigos y seres queridos. ¿Un arte perdido? ¡Ya no! Créame, elaborar conservas de ave de corral va mucho más allá de meter unos cuantos muslos de pollo en un tarro de cristal y poner la tapa. Es un arte que requiere unos pasos precisos y seguros para producir los mejores productos alimenticios. Se trata de añadir especias, adobos y otras ideas para potenciar el sabor a la mezcla y disfrutarla meses después. Cualquier combinación sabrosa es posible. Una vez que domine las 30 deliciosas recetas incluidas en este sencillo libro de cocina, sorprenderá a su familia y sus amigos con sus propias mezclas. Es imposible que estas maravillosas recetas le fallen. Es fácil y divertido. En las páginas de este práctico libro de cocina lo abarcamos todo: qué es la elaboración de conservas - cómo funciona, el método en sí y una variedad realista de maravillosas recetas. Aprenda lo que miles de personas ya han descubierto: elaborar conservas de alimentos es gratificante y económico - sorprenda a sus amigos y después dígales dónde ha encontrado esta joya de libro cocina. Si se lo puede comer... lo puede envasar. Esta instructiva guía práctica con recetas es el único recurso que va a necesita
Conservative Reductionism (Routledge Studies in the Philosophy of Science)
by Christian Sachse Michael EsfeldConservative Reductionism sets out a new theory of the relationship between physics and the special sciences within the framework of functionalism. It argues that it is wrong-headed to conceive an opposition between functional and physical properties (or functional and physical descriptions, respectively) and to build an anti-reductionist argument on multiple realization. By contrast, (a) all properties that there are in the world, including the physical ones, are functional properties in the sense of being causal properties, and (b) all true descriptions (laws, theories) that the special sciences propose can in principle be reduced to physical descriptions (laws, theories) by means of functional reduction, despite multiple realization. The book develops arguments for (a) from the metaphysics of properties and the philosophy of physics. These arguments lead to a conservative ontological reductionism. It then develops functional reduction into a fully-fledged, conservative theory reduction by means of introducing functional sub-types that are coextensive with physical types, illustrating that conservative reductionism by means of case studies from biology (notably the relationship between classical and molecular genetics).
Considerations for Viral Disease Eradication: Lessons Learned and Future Strategies
by Forum on Emerging InfectionsSince smallpox eradication, the science of eradication has changed and with it, our definitions of what diseases are possible to eradicate. However, eradication must not beget complacency. As has been learned from past control or eradication attempts with a variety of viral diseases, from yellow fever to influenza, accidental or intentional reintroduction is a real threat -- one that could strike anywhere and for which we need to be fully prepared. The criteria for assessing eradicability of polio, measles, and other viral infections have been debated extensively. With the elimination and eradication of several viral diseases on the horizon, issues surrounding the cessation of immunization activities become exceedingly important. In an effort to better understand the dynamics of disease eradication and post--immunization policies, the Institute of Medicine Forum on Emerging Infections hosted a two-day workshop (February 1--2, 2001) on The Consequences of Viral Disease Eradication. This book explores the principles underlying the biological challenges, medical interventions, the continuing research agenda, and operational considerations for post--immunization strategies for vaccine--preventable viral diseases, and highlights important efforts that may facilitate wise decision making.
The Consolation of Philosophy
by Boethius Richard H. GreenOne of the most popular books in Western Europe from the time it appeared in Latin in 524 until the end of the Renaissance, its subject is achieving happiness amidst suffering. Boethius wrote his work of poetry, prose, and personification while imprisoned for treasonable offenses for which he was eventually executed by edict of the Senate he once served. The book opens with a poem whose first line is "I who once wrote songs with keen delight am now by sorrow driven to take up melancholy measures." Boethius continues with the prescriptions to follow nature, and ends by contemplating the eternal.
The Consolation of Philosophy: Authoritative Text, Contexts, Criticism
by Boethius Douglas C. LangstonThe Consolation of Philosophy occupies a central place in the history of Western thought. Its author, Anicius Manlius Severinus Boethius (ca. 476-526 c. e. ), was a Roman philosopher, scholar, and statesman who wrote The Consolation of Philosophy while in a remote prison awaiting his execution on dubious political charges. The text of this Norton Critical Edition is based on the translation by Richard H. Green. It is accompanied by the editor's preface and full-scale introduction to the work, the translator's preface, and explanatory annotations. Contexts reprints selections from the texts that Boethius drew upon for his own work. These include excerpts from two of Plato's Dialogues (Gorgias and Timaeus), from Aristotle's Nicomachean Ethics, and from Augustine's On Free Choice of the Will. Criticism collects five wide-ranging essays by major scholars of Boethius. Henry Chadwick presents a general introduction to Boethius's life and works. Nelson Pike presents a clear and insightful interpretation of what Boethius means by writing that God is eternal (timeless). The final three essays-by William Bark, Edmund Reiss, and John Marenbon-all depart from traditional readings of The Consolation of Philosophy in significant ways and are sure to stimulate classroom discussion. A Chronology of Boethius's life and work and a Selected Bibliography are also included.
The Consolations of Mortality: Making Sense of Death
by Andrew StarkA penetrating and provocative exploration of human mortality, from Epicurus to Joan Didion For those who don't believe in an afterlife, the wisdom of the ages offers four great consolations for mortality: that death is benign and good; that mortal life provides its own kind of immortality; that true immortality would be awful; and that we experience the kinds of losses in life that we will eventually face in death. Can any of these consolations honestly reconcile us to our inevitable demise? In this timely book, Andrew Stark tests the psychological truth of these consolations and searches our collective literary, philosophical, and cultural traditions for answers to the question of how we, in the twenty-first century, might accept our mortal condition. Ranging from Epicurus and Heidegger to bucket lists, the flaming out of rock stars, and the retiring of sports jerseys, Stark's poignant and learned exploration shows how these consolations, taken together, reveal death as a blessing no matter how much we may love life.
La Conspiración de San Antonio del Desamparo
by Pedro Marangoni Sebastián Rodolfo PeñaParanoia. S. f. Psiq. Psicopatía, de que hay varias formas clínicas, caracterizada por la aparición de ambiciones sospechosas, que se acentúan, evolucionando para delirios persecutorios y de grandeza estructurados sobre una base lógica (Aurelio).Abra esta obra. No se trata de un libro sino de la puerta para el interior de una mente ajena. Entra, razona en conjunto y acompaña los pasos lógicos y convincentes de la víctima. Mira para fuera y ve el mundo perverso y amenazador… “Al escribir el informe el profesor J.C. Nos brinda una gran clase que demuestrs la fragilidad del chip orgánico llamado cerebro, de uso continuo, acumulando los archivos fragmentados de sueños deshechos, odios reprimidos, miedos, decepciones y tristezas sin que sea hecha en el transcurso de su vida útil un mantenimiento efectivo, una limpieza de disco, una desfragmentación, un escaneo con antivirus.”(Prof. Dr. Ernesto F. Wuller)
The Conspiracy Book: A Chronological Journey through Secret Societies and Hidden Histories (Union Square & Co. Chronologies)
by John Michael GreerScholar of the occult and secret histories, John Michael Greer shines a light on 100 mysterious conspiracies and hidden societies throughout history, from Ancient Greece to the modern era. The Freemasons. The Satanic Hell-Fire Club. The Illuminati. This fascinating book delves into 100 mysterious conspiracies across time, ranging from secret societies that planned revolutions to underground groups with sometimes-nefarious agendas. Illustrated with intriguing photos and ephemera, it&’s a must-read for anyone interested in learning more about the hidden forces that have shaped some of the most significant events in history.
The Conspiracy Theory Trivia Book: A Deep Dive into the World’s Most Puzzling Secrets with Trivia Questions, Fascinating Facts and More
by Jamie KingPrepare to test your knowledge, challenge your assumptions and unlock the peculiar secrets around history's greatest mysteries! Whether you're a seasoned conspiracy enthusiast or a curious sceptic, The Conspiracy Theory Trivia Book is your passport to a world where truth and speculation collide.
Conspirituality: How New Age Conspiracy Theories Became a Health Threat
by Derek Beres Matthew Remski Julian WalkerConspirituality takes a deep dive into the troubling phenomenon of influencers who have curdled New Age spirituality and wellness with the politics of paranoia—peddling vaccine misinformation, tales of child trafficking, and wild conspiracy theories. In the early days of the COVID-19 pandemic, a disturbing social media trend emerged: a large number of yoga instructors and alt-health influencers were posting stories about a secretive global cabal bent on controlling the world&’s population with a genocidal vaccine. Instagram feeds that had been serving up green smoothie recipes and Mary Oliver poems became firehoses of Fox News links, memes from 4chan, and prophecies of global transformation. Since May 2020, Derek Beres, Matthew Remski and Julian Walker have used their Conspirituality podcast to expose countless facets of the intersection of alt-health practitioners with far-right conspiracy trolls. Now this expansive and revelatory book unpacks the follies, frauds, cons and cults that dominate the New Age and wellness spheres and betray the trust of people who seek genuine relief in this uncertain age. With analytical rigor and irreverent humor, Conspirituality offers an antidote to our times, helping readers recognize wellness grifts, engage with loved ones who've fallen under the influence, and counter lies and distortions with insight and empathy.
Conspirituality: How New Age Conspiracy Theories Became a Public Health Threat
by Julian Walker Matthew Remski Derek BeresConspirituality takes a deep dive into the troubling phenomenon of influencers who have curdled New Age spirituality and wellness with the politics of paranoia—peddling vaccine misinformation, tales of child trafficking, and wild conspiracy theories.In the early days of the COVID-19 pandemic, a disturbing social media trend emerged: a large number of yoga instructors and alt-health influencers were posting stories about a secretive global cabal bent on controlling the world&’s population with a genocidal vaccine. Instagram feeds that had been serving up green smoothie recipes and Mary Oliver poems became firehoses of Fox News links, memes from 4chan, and prophecies of global transformation.Since May 2020, Derek Beres, Matthew Remski and Julian Walker have used their Conspirituality podcast to expose countless facets of the intersection of alt-health practitioners with far-right conspiracy trolls. Now this expansive and revelatory book unpacks the follies, frauds, cons and cults that dominate the New Age and wellness spheres and betray the trust of people who seek genuine relief in this uncertain age. Each of the three authors has witnessed firsthand the use of fear-based political agendas to manipulate the human desire for spiritual fulfillment. They throw a spotlight on the telltale signs of cult dynamics and expose how influencers have stoked suspicion of public health initiatives. And they show how charlatans and pseudo-doctors encourage their followers to oppose mainstream advice as a form of spiritual quest. With analytical rigor and flashes of irreverent humor, Conspirituality offers an antidote to our times, helping readers recognize wellness grifts, engage with loved ones who've fallen under the influence, and counter lies and distortions with insight and empathy.
Constellations
by Kate GlasheenA debut graphic novel about a queer teen living in the margins who is determined to find their way ahead.Are you supposed to be a boy or a girl?It's a question that follows Claire everywhere. Inescapable on the street, in school, and even at home. A black hole forever trying to pull them in. But as long as they have ride-or-die best friend Greg at their side and a drink in their hand, everything will be okay. Right?Except, Claire can never have just one drink. And when harassment at school reaches a fever pitch, Claire begins a spiral that ends in court-ordered rehab. Feeling completely lost, Claire is soon surrounded by a group of equally messed up, equally hilarious new friends and, with the help of a patient counselor, finds a space to unpack all the bad they've experienced. But as Claire&’s release gets closer so does the question: Can Claire stay sober and true in a world seemingly never made for them?Set in 1980s Troy, New York, Constellations is a portrait of a queer teen living in the margins but determined to find their way ahead. Done in watercolor and ink, debut author-artist Kate Glasheen has created a world where strong lines meet soft color, and raw emotions meet deep thought in this story of hope, humor, and survival. It&’s Claire&’s story and it&’s Claire&’s values that will guide them, like constellations in the night sky, to a better future.
The Constituents of Medicinal Plants: An introduction to the chemistry and therapeutics of herbal medicine
by Andrew PengellyPengelly's user friendly text will encourage educators in medical science to consider using this material in the complementary medicine/nutraceuticals areas May I congratulate Andrew Pengelly for writing this text as it is going to be very popular with undergraduate students as well as more experienced readers.'D. Green, London Metropolitan University, UKThis unique book explains in simple terms the commonly occurring chemical constituents of medicinal plants. The major classes of plant constituents such as phenols, terpenes and polysaccharides, are described both in terms of their chemical structures and their pharmacological activities. Identifying specific chemical compounds provides insights into traditional and clinical use of these herbs, as well as potential for adverse reactions. Features include: * Over 100 diagrams of chemical structures* References to original research studies and clinical trials * References to plants commonly used throughout Europe, North America and Australasia.Written by an experienced herbal practitioner, The Constituents of Medicinal Plants seriously challenges any suggestion that herbal medicine remains untested and unproven, including as it does hundreds of references to original research studies and trials.Designed as an undergraduate text, the first edition of this book became an essential desktop reference for health practitioners, lecturers, researchers, producers and anyone with an interest in how medicinal herbs work. This edition has been extensively revised to incorporate up-to-date research and additional sections, including an expanded introduction to plant molecular structures, and is destined to become a classic in the literature of herbal medicine.
Construction Dispute Research: Conceptualisation, Avoidance and Resolution
by Sai On CheungThere are three specific purposes of Construction Dispute Research. First, this volume aims to summarise studies on construction dispute. Second, apart from the theoretical constructs, where appropriate empirical tests are also included. This approach serves to go beyond the commonly used anecdotal approach for the subject matters. Third, it is the sincere hope of the authors that this book will help shaping research agenda of construction dispute The studies are mostly framed from a management perspective drawing on methods and concepts in contract law, economics, psychology and management science The book has twenty chapters that are arranged in four parts covering conceptualisation, avoidance, negotiation and mediation. Part 1 is devoted for dispute conceptualisation. A building is only as strong as its foundation. Thus it is no better start to study construction dispute by conceptualisation. The theme of Part 2 is dispute avoidance. The conventional wisdom of 'prevention is better than cure' seems can be applied to all problems. As far as construction dispute is concerned, equitable risk allocation and trust are the two most commonly accepted avoidance strategies. Part 3 focuses on negotiation that is the gateway to resolution as almost all disputes are negotiated first before the service of other mechanisms. Negotiation is sometimes described as an art because settlement may not be obtained solely from legal and rational approaches. Part 3 discusses the behavioral dimensions of construction dispute negotiation. Part 4 deals with Mediation- a form of assisted negotiation. Specially, the skill of the mediators in facilitating settlement, the interrelationships among dispute sources, mediator tactics and mediation outcomes are explored The studies presented in Construction Dispute Research collectively demonstrate holistic approach in dispute management. Each chapter can be read as a study on its own. Practitioners will find the book a handy reference in dispute management and resolution. Students would find the book useful in explaining in details the causes of dispute, the processes to resolve them. The research design and empirical approaches are particularly useful to students in construction management, architectural, surveying and civil engineering programs.
The Construction of the Self: a Developmental Perspective
by Susan HarterA scholarly book about the self and development.
Construction Research at NIOSH: Reviews of Research Programs of the National Institute for Occupational Safety and Health
by National Research Council Institute of Medicine of the National AcademiesThe National Institute for Occupational Safety and Health (NIOSH) conducts construction-relevant research activities. From 1996 through 2005, the program focused on four research goals: reducing traumatic injuries and fatalities; reducing exposure to health hazards; reducing major risks associated with musculoskeletal disorders; increasing the understanding of construction industry attributes and factors for improving health and safety outcomes. In this book, the National Research Council evaluates the relevance and impact of the NIOSH Construction Research Program in terms of its research priorities and its connection to improvements in the protection of workers in the workplace. It also assesses the program' s identification and targeting of new research areas, to identify emerging research issues, and to provide advice on ways that the program might be strengthened. The book finds that the efforts of the Construction Research Program have made meaningful contributions to improving construction worker safety and health, and provides overreaching and specific recommendations for continuing progress. While NIOSH cannot set and enforce research-based standards on its own, the program can be expected to help reduce construction workplace fatalities, injuries, and illnesses through its research, its research dissemination, and transfer into practice.
Constructions of Self and Other in Yoga, Travel, and Tourism: A Journey to Elsewhere
by Sonia Sikka Lori G. BeamanThis volume considers the phenomenon of yoga travel as an instance of a broader genre of spiritual travel involving journeys to places elsewhere, which are imagined to offer the possibility of profound personal transformation. These imaginings are tied up in a continued exoticization of the East, but they are not limited to that. Contributors identify various themes such as authenticity, suffering, space, material markers, and the idea of the spiritual, tracing how these ideas manifest in conceptions and fetishizations of elsewhere. To deepen its analysis of this phenomenon, the book incorporates a wide range of disciplines including architecture, sociology, anthropology, philosophy, women s studies, religious studies, and history. While the book s primary focus is yoga and yoga travel, contributors offer up an array of other case studies. Chapters delve into the complex questions of agency and authenticity that accompany the concept of spiritual travel and ideas of elsewhere. "
Constructive Wallowing
by Tina Gilbertson"Constructive wallowing" seems like an oxymoron. Constructive is a good thing, but wallowing is bad.Right?But wait a minute; is it really so terrible to give ourselves a time-out to feel our feelings? Or is it possible that wallowing is an act of loving kindness, right when we need it most?Just about everyone loves the idea of self-compassion -- the notion that maybe in spite of our messy emotions and questionable behavior, we really aren't all that bad. In recent years there's been an explosion of books that encourage readers to stop beating themselves up for being human, which is terrific. Unfortunately, readers who aren't interested in Buddhism or meditation have been left out in the cold. Self-compassion is an everyday habit that everyone can learn, even if they a) aren't particularly spiritual, b) find most books about self-compassion too serious, or else c) have already overdosed on meditation.Constructive Wallowing: How to Beat Bad Feelings by Letting Yourself Have Them is the first book to cut right to the chase, bypassing descriptions of Eastern philosophy and meditation techniques to teach readers exactly how to accept and feel their feelings with self-compassion for greater emotional health and well-being ... while making them laugh from time to time.It seems that the wisdom of "keeping your friends close and your enemies closer" applies to emotions as well as people. It's tempting to turn away from menacing, uncomfortable feelings like anger, grief or regret and treat them like unwanted guests; however, ignoring them just seems to make them stick around. They lurk in the background like punks with switchblades, waiting to pounce as soon as they see an opening.By learning to accept and embrace, rather than suppress, difficult feelings, people can keep their sense of personal power and, better yet, gain greater understanding and ultimately esteem for themselves. Feeling bad can actually lead to feeling better, faster!
A Consultation With the Back Doctor
by Hamilton HallThe latest advice from the original bestselling Back DoctorTwenty-five years ago, Dr. Hamilton Hall wrote the book that changed the way back-pain sufferers deal with their affliction. In The Back Doctor, he advocated activity instead of bed rest. In place of braces and girdles, he suggested that patients follow a program of specific exercise. Most of all, he took the mystery out of back pain.Three out of four Canadian adults, and an increasing number of children, suffer some form of back discomfort. They make up a huge and lucrative market for unscrupulous practitioners. New treatments - new drugs, new devices, and supposedly new, high-tech therapies - are advertised daily. New controversies, such as a recent scare about chiropractic neck manipulation, find their way into newspaper headlines. A Consultation with the Back Doctor is Dr. Hall's response to these and other developments.This is a completely new book. It is written, like its predecessors, in an informal, easy-to-understand question-and-answer format. Readers will come away with a sound understanding of their condition and a practical course of action to make it better.From the Hardcover edition.
Consumer Happiness: Multiple Perspectives (Studies in Rhythm Engineering)
by Tanusree Dutta Manas Kumar MandalThis book helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical understanding of consumer happiness. The relentless search of happiness by humans is sought in different ways. Scientific discussion on happiness for long was considered a forte of Philosophers. Other disciplines seldom delved into this. But today not only science but neuroscience, marketing, and other varied fields have started delving into it and have developed a keen interest. The book has been conceptualized on this line of thinking and thus divided into two parts. The first part is customized towards understanding various perspectives of happiness and the relative importance of knowing the same. The first chapter of this section is on the biological perspective of happiness. The second is titled ‘Behavioural perspective’. The third chapter is an attempt to elucidate the cultural perspective of the concept of happiness. The fourth is on the role of technology in inducing happiness. Fifth and sixth are on theories of happiness and measuring happiness, respectively. Knowledge about the different perspective and theories has a wide range of benefits. It informs us about how the brain works, interprets, and reacts. This theoretical understanding helps us to move beyond the trial and error methods towards a more scientific underpinning of adoption of measures that would generate long-lasting happiness in consumers.The second part of the book is dedicated toward understanding consumer happiness from a neuroscience perspective, i.e. keeping consumer happy. This segment has ten chapters. The first is on differentiating the concept of happiness from satisfaction. The second is on sensory marketing and happiness. The third deals with the store design and shelving of products to generate happiness. Fourth and fifth chapters relate to persuading the consumers. While the fourth chapter is on developing persuasive messages and the fifth is on subliminal messaging sixth chapter is on pricing and seventh on advertising. The eighth chapter highlights the role of emotions and the ninth is on the different factors that induce happiness in consumers. The last chapter is about raising some unanswered questions and food for thought for readers. Together the contents of the book make for a complete understanding of the concept of happiness and how it is shaping the world of marketing. Addressing the ‘what’ and ‘how’ of consumer happiness in the same book makes the book comprehensive.
A Consumer’s Dictionary of Cosmetic Ingredients
by Ruth WinterThe fifth edition of this classic guide, first published in 1978, continues the tradition of being the most up-to-date, complete, and trusted reference for taking the guesswork out of choosing safe and effective cosmetics and toiletries. The more than 6,000 entries include 1,400 newly developed chemicals (along with hundreds more whose names have been changed by the manufacturers since the last edition of this book was published in 1994). Virtually every chemical found in toiletries and cosmetics, from body and face creams to toothpaste, hand lotion, shaving cream, shampoo, soap, perfume, and makeup, is evaluated, including those ingredients marketed as being all natural, for children, and for people of color. The book's alphabetical arrangement makes it easy to look up the ingredients in the products you use. With more substances than ever in products we use every day--and with the continuing deregulation of the cosmetics industry--this book is more indispensable than ever.