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PR und Organisationskommunikation im Gesundheitswesen: Interdisziplinäre Perspektiven auf Wertehorizonte und deren Spannungsfelder
by Doreen ReifegersteDas Gesundheitssystem ist geprägt von medizinischen, gemeinwohlorientierten und ökonomischen Interessen. Diese Zielgrößen sind dabei vor dem Hintergrund gesellschaftlicher und systembezogener Wandlungsprozesse wie der Patientenorientierung und Digitalisierung zu bewerten. In der Gesamtschau ergibt dies ein Spannungsfeld konkurrierender und komplementärer Ziele in der internen und externen Kommunikation von Kliniken, Pharmaunternehmen, Krankenversicherungen und einzelner Akteure des Gesundheitswesens. Auf dieses Spannungsfeld geht dieser Band ein und integriert dabei die Perspektiven der PR-und Organisationskommunikation sowie der Gesundheitskommunikation.
Practical Argument: A Text And Anthology
by Laurie G. Kirszner Stephen R. MandellBest-selling authors Laurie Kirszner and Stephen Mandell have brought simplicity to the study of argument with the third edition of Practical Argument. A straightforward, full-color, accessible introduction to argumentative writing, the text employs an exercise-driven, step-by-step approach to get to the heart of what students need to understand both classical and contemporary argument. Practical Argument foregoes the technical terminology that confuses students and explains concepts in understandable, everyday language, with examples that are immediately relevant to students' lives.
Practical Argument: Short Edition
by Laurie G. Kirszner Stephen R. MandellPractical Argument makes argument accessible by avoiding technical jargon and emphasizing how arguments are constructed and written in terms of contemporary issues students recognize and care about.
Practical Argument: A Text and Anthology
by Laurie G. Kirszner Stephen R. MandellPractical Argument‘s expert step-by-step approach helps students become more accomplished argument writers.
Practical Argument with 2020 APA and 2021 MLA Updates: A Text and Anthology
by Laurie G. Kirszner Stephen R. MandellThis ebook has been updated to provide you with the latest guidance on documenting sources in MLA style and follows the guidelines set forth in the MLA Handbook, 9th edition (April 2021).More than ever, successful argumentation is a major part of academic success—and has plenty of real-world application. But students don’t benefit when they are bogged down with technical jargon and abstraction. That’s where Practical Argument comes in. Bestselling authors Laurie Kirszner and Stephen Mandell make argumentative writing accessible with a scaffolded, step-by-step approach to convey what students need to know about argument, in understandable language. The Fourth Edition includes an even more contemporary and diverse array of readings, as well as new coverage of the kinds of visual arguments students are likely to encounter in their everyday lives.
Practical Classics: 50 Reasons to Reread 50 Books You Haven't Touched Since High School
by Kevin SmoklerWhat do the great books of your youth have to say about your life now? Remember reading Catcher in the Rye and The Great Gatsby in high school? How about Slaughterhouse-Five and Pride and Prejudice? Would you read them again now that no one's grading you, just for your own enjoyment? This book helps you decide to do just that. This author will guide you through fifty books commonly assigned in high school English class and show you why you'd probably enjoy rereading the same books as an adult. Smokler's essays on the classics-witty, down-to-earth, appreciative, and insightful-are divided into ten sections, each covering an archetypical stage of life-from youth and first love to family, loss, and the future. The author not only reminds you about the essential features of each great book but gives you a practical, real-world reason why revisiting it in adulthood is not only enjoyable but useful. Can The Adventures of Huckleberry Finn help you cope with aging? What does To Kill a Mockingbird have to say about being a parent? How about Fahrenheit 451 on not getting stuck in a crappy job? Practical Classics gives you an incentive to reread and a reason why.
Practical Corpus Linguistics
by Martin WeisserThis is the first book of its kind to provide a practical and student-friendly guide to corpus linguistics that explains the nature of electronic data and how it can be collected and analyzed. Designed to equip readers with the technical skills necessary to analyze and interpret language data, both written and (orthographically) transcribed Introduces a number of easy-to-use, yet powerful, free analysis resources consisting of standalone programs and web interfaces for use with Windows, Mac OS X, and Linux Each section includes practical exercises, a list of sources and further reading, and illustrated step-by-step introductions to analysis tools Requires only a basic knowledge of computer concepts in order to develop the specific linguistic analysis skills required for understanding/analyzing corpus data
Practical Criticism: A Study of Literary Judgment
by I. A. RichardsLinguist, critic, poet, psychologist, I. A. Richards (1893-1979) was one of the great polymaths of the twentieth century. He is best known, however, as one of the founders of modern literary critical theory. Richards revolutionized criticism by turning away from biographical and historical readings as well as from the aesthetic impressionism. Seeking a more exacting approach, he analyzed literary texts as syntactical structures that could be broken down into smaller interacting verbal units of meaning. Practical Criticism, fi rst published in 1929, is a landmark volume in demonstrating this method.
Practical Criticism V 4: A Study Of Literary Judgment
by I. A RichardsThis is Volume four of ten of the selected works of I.A. Richards from 1919 to 1938. Originally published in 1929, this study looks at literary judgement. The ‘Practical Criticism’ experiment began to take shape in late 1923. A. C. Benson, then Master of Magdalene College, records in his diary for the 13th of October ‘that at dinner Richards had suggested as a good examination for English students to print five extracts of poetry and prose, with no clue as to author and date, and containing one really worthless piece – and ask for comments and opinion’. This volume is the evidence of that experiment.
Practical Cues and Social Spectacle in the Chester Plays
by Matthew SergiAmid the crowded streets of Chester, guild players portraying biblical characters performed on colorful mobile stages hoping to draw the attention of fellow townspeople. In the fifteenth and sixteenth centuries, these Chester plays employed flamboyant live performance to adapt biblical narratives. But the original format of these fascinating performances remains cloudy, as surviving records of these plays are sparse, and the manuscripts were only written down a generation after they stopped. Revealing a vibrant set of social practices encoded in the Chester plays, Matthew Sergi provides a new methodology for reading them and a transformative look at medieval English drama. Carefully combing through the plays, Sergi seeks out cues in the dialogues that reveal information about the original staging, design, and acting. These “practical cues,” as he calls them, have gone largely unnoticed by drama scholars, who have focused on the ideology and historical contexts of these plays, rather than the methods, mechanics, and structures of the actual performances. Drawing on his experience as an actor and director, he combines close readings of these texts with fragments of records, revealing a new way to understand how the Chester plays brought biblical narratives to spectators in the noisy streets. For Sergi, plays that once appeared only as dry religious dramas come to life as raucous participatory spectacles filled with humor, camp, and devotion.
Practical English Handbook, Eleventh Edition
by Floyd C. Watkins William B. Dillingham John HiersThe Practical English Handbook includes concise explanations, abundant examples and models, ample practice opportunity, and help with all stages of the writing process. A coding system breaks down topics and facilitates student use. The MLA and APA documentation guidelines thoroughly reflect the most recent changes.
Practical English Phonetics and Phonology: A Resource Book for Students (Routledge English Language Introductions)
by Paul Carley Inger M. Mees Beverley CollinsRoutledge English Language Introductions cover core areas of language study and are one-stop resources for students. Assuming no prior knowledge, books in the series offer an accessible overview of the subject, with activities, study questions, sample analyses and commentaries.Revised and updated throughout, this fifth edition of Practical English Phonetics and Phonology: treats British and American English side by side throughout the book, which is new to this edition; presents the essentials of the subject and their day-to-day applications in an engaging and accessible manner; covers all the core concepts of phonetics and phonology, such as the phoneme, syllable structure, production of speech, vowel and consonant possibilities, glottal settings, stress, weak forms, rhythm, intonation and the surprises of connected speech; gives descriptions of the sound systems of Spanish, Italian, French, German, Polish and Japanese; includes a glossary of key terms and new exercises, diagrams and updated references; is accompanied by an updated companion website which hosts a collection of samples provided by genuine speakers of 25 accent varieties from Britain, Ireland, the USA, Canada, Australia, New Zealand, South Africa, India, Singapore and West Africa, as well as answer keys and numerous recordings to accompany activities in the book. Written by authors who are experienced teachers and researchers, this bestselling textbook will appeal to all students of English language and linguistics and those training for a certificate in TEFL.
Practical English Phonetics and Phonology: A Resource Book for Students (Routledge English Language Introductions)
by Beverley Collins Inger M. Mees Paul CarleyRoutledge English Language Introductions cover core areas of language study and are one-stop resources for students. Assuming no prior knowledge, books in the series offer an accessible overview of the subject, with activities, study questions, sample analyses, commentaries and key readings – all in the same volume. The innovative and flexible ‘two-dimensional’ structure is built around four sections – Introduction, Development, Exploration and Extension – which offer self-contained stages for study. Revised and updated throughout, this fourth edition of Practical English Phonetics and Phonology: presents the essentials of the subject and their day-to-day applications in an engaging and accessible manner; covers all the core concepts of phonetics and phonology, such as the phoneme, syllable structure, production of speech, vowel and consonant possibilities, glottal settings, stress, rhythm, intonation and the surprises of connected speech; incorporates classic readings from key names in the discipline; outlines the sound systems of six key languages from around the world (Spanish, French, Italian, German, Polish and Japanese); is accompanied by a brand-new companion website which hosts a collection of samples provided by genuine speakers of 25 accent varieties from Britain, Ireland, the USA, Canada, Australia, New Zealand, South Africa, India, Singapore and West Africa, as well as transcriptions, further study questions, answer keys, links to further reading and numerous recordings to accompany activities in the book. This edition has been completely reorganised and new features include: updated descriptions of the sounds of modern English and the adoption of the term General British (GB); considerable expansion of the treatment of intonation, including new recordings; and two new readings by David Crystal and John Wells. Written by authors who are experienced teachers and researchers, this best-selling textbook will appeal to all students of English language and linguistics and those training for a certificate in TEFL.
Practical English Usage
by Michael SwanThis unique reference guide addresses problem points in the language as encountered by learners and their teachers. It gives information and advice that is practical, clear, reliable, and easy to find. Most of the book is about grammar, but it also covers selected points of vocabulary, idioms, style, pronunciation, and spelling.
Practical Ethics for Our Time
by Carl Becker Eiji UehiroA scathing critique of the global consumer culture that's bound to cause controversy among Western readers, Practical Ethics for Our Time argues that Japan's future success as a nation depends upon the ability of its citizens to uphold traditional family values and to fashion new, environmentally sustainable patterns in their daily lives.Mr. Uehiro's argument is not unfamiliar. He posits that Japan's rapid industrialization and Westernization since the Meiji Restoration has created a nation of people with an insatiable appet ite for designer clothing, luxury cars, and high-tech gadgets but with a profound sense of spiritual emptiness. Uehiro suggests that as human be ings move farther and farther away from the process of producing goods themselves,they begin to take their abundance for granted, and thus lose a sense of thankfulness for what they have. This leads to a world in which human interactions become superficial and commodified, and ethics take a back seat to other, more quantifiable concerns. While Japan has gained tremendous international respect for its rapid industrialization since World War II , Uehiro believes that Japan has a greater role to play on the international stage as a model of proper ethical behavior- but only if it can reverse Western-influenced trends.
Practical Form: Abstraction, Technique, and Beauty in Eighteenth-Century Aesthetics (The Lewis Walpole Series in Eighteenth-Century Culture and History)
by Abigail ZitinA groundbreaking study of the development of form in eighteenth-century aesthetics In this original work, Abigail Zitin proposes a new history of the development of form as a concept in and for aesthetics. Her account substitutes women and artisans for the proverbial man of taste, asserting them as central figures in the rise of aesthetics as a field of philosophical inquiry in eighteenth-century Europe. She shows how the idea of formal abstraction so central to conceptions of beauty in this period emerges from the way practitioners think about craft and skill across the domestic, industrial, and so-called high arts. Zitin elegantly maps the complex connections among aesthetics, form, and formalism, drawing out the understated presence of practice in the writings of major eighteenth-century thinkers including Locke, Addison, Burke, and Kant. This new take on an old story ultimately challenges readers to reconsider form and why it matters.
The Practical Grammar Handbook for College Writers
by Marian AndersAppropriate for college composition classes, higher developmental courses, and upper-level high school classes, it provides a step-by-step curriculum that guides students to a thorough understanding of the structure of the English language. It can be used as a teaching textbook or as a reference book. The clear explanations allow students to read and understand the material on their own.
Practical Grammar of Modern Chinese I: Overview and Notional Words (Chinese Linguistics)
by Liu Yuehua Pan Wenyu Gu WeiChinese grammar is characterized by its simple structure, lack of inflections, and wide use of monosyllabic morphemes. With the increased popularity of learning Chinese as a second language, there is a demand for a guide to Chinese grammar that's targeted at second language learners. This four-volume set is one of the earliest and most influential works of Chinese grammar, with a special focus on teaching and learning Chinese as a second language. Drawing on rich teaching experience, the authors analyze a myriad of real-world examples to describe Chinese grammatical phenomena and rules while introducing the general grammar system of Chinese. In addition, the use of notional words in modern Chinese grammar is demonstrated, including nouns, pronouns, numerals, quantifiers, verbs, adjectives, and adverbs. Since the first edition came out in 1983, this set has been revised twice and has remained one of the best sellers in the field. Practitioners and scholars of teaching Chinese as a second language, as well as students with a basic knowledge of Chinese, will find it to be a handy reference.
Practical Grammar of Modern Chinese II: Function Words (Chinese Linguistics)
by Liu Yuehua Pan Wenyu Gu WeiChinese grammar is characterized by its simple structure, lack of inflections, and wide use of monosyllabic morphemes. With the increasing popularity of learning Chinese as a second language, there is a demand for a guide to Chinese grammar that's targeted at second language learners. This four-volume set is one of the earliest and most influential works on Chinese grammar, with a special focus on teaching and learning Chinese as a second language. Utilizing their rich teaching experience, the authors analyze a myriad of authentic examples to describe the Chinese grammatical phenomenon and rules. This volume introduces the functional words in modern Chinese grammar, which include prepositions, conjunctions, auxiliary verbs, onomatopoeia, and interjections. Since the first edition came out in 1983, this set has been revised twice and remained one of the best sellers in this topic. Practitioners and scholars of teaching Chinese as a second language, as well as students with a basic knowledge of Chinese, will find it a handy reference.
Practical Grammar of Modern Chinese III: Sentence Constituents (Chinese Linguistics)
by Liu Yuehua Pan Wenyu Gu WeiChinese grammar is characterized by its simple structure, lack of inflections, and wide use of monosyllabic morphemes. With the increased popularity of learning Chinese as a second language, there is a demand for a guide to Chinese grammar that's targeted at second language learners. This four-volume set is one of the earliest and most influential works of Chinese grammar, with a special focus on teaching and learning Chinese as a second language. Drawing on rich teaching experience, the authors analyze a myriad of real world examples to describe Chinese grammatical phenomena and rules while introducing the general grammar system of Chinese. This volume introduces sentence constituents in modern Chinese grammar, including subjects, objects, attributes, adverbials, complements, double references, and parentheses. Since the first edition came out in 1983, this set has been revised twice and remained one of the best sellers in the field. Practitioners and scholars of teaching Chinese as a second language, as well as students with a basic knowledge of Chinese, will find it to be a handy reference.
Practical Grammar of Modern Chinese IV: Simple Sentence, Compound Sentence, and Discourse (Chinese Linguistics)
by Liu Yuehua Pan Wenyu Gu WeiChinese grammar is characterized by its simple structure, lack of inflections, and wide use of monosyllabic morphemes. With the increased popularity of learning Chinese as a second language, there is a demand for a guide to Chinese grammar that's targeted at second language learners. This four-volume set is one of the earliest and most influential works of Chinese grammar, with a special focus on teaching and learning Chinese as a second language. Drawing on rich teaching experience, the authors analyze a myriad of real-world examples to describe Chinese grammatical phenomena and rules while introducing the general grammar system of Chinese. This volume introduces several simple sentence and compound sentence structures of modern Chinese grammar. In addition, the authors examine discourse and other larger units of sentences in use. Since the first edition came out in 1983, this set has been revised twice and remained one of the best sellers in the field. Practitioners and scholars of teaching Chinese as a second language, as well as students with a basic knowledge of Chinese, will find it to be a handy reference.
Practical Grammar Teaching for the Second Language Classroom (ESL & Applied Linguistics Professional Series)
by Eli HinkelPractical Grammar Teaching for the Second Language Classroom provides a well-rounded foundation for teaching second language (L2) grammar for pre-service, novice, and practicing teachers, as well as for teacher educators who seek to develop their professional knowledge and skills. Written in a highly readable style for an international audience, it presents classroom strategies, techniques, activities, and applications of current and effective innovations to English grammar instruction.The contributors to this volume are well-established and highly regarded experts in L2 pedagogy, and each contributor offers a thorough overview of the principled and research-based instruction currently prevalent in teaching L2 grammar worldwide. The book provides practical guidelines and strategies for focused language instruction, teaching grammar in writing classes, and applications of technology to grammar teaching and learning.This key text is essential for students in undergraduate and graduate MA-TESOL (Master of Arts for Teaching English to Speakers of Other Languages) programs, pre-service and practicing ESL/EFL (English as a second language/English as a foreign language) teachers, teacher educators, and teaching faculty.
A Practical Guide for Translators
by Geoffrey Samuelsson-BrownThis is the fifth revised edition of the best-selling A Practical Guide for Translators. It looks at the profession of translator on the basis of developments over the last few years and encourages both practitioners and buyers of translation services to view translation as a highly-qualified, skilled profession and not just a cost-led word mill. The book is intended principally for those who have little or no practical experience of translation in a commercial environment. It offers comprehensive advice on all aspects relevant to the would-be translator and, whilst intended mainly for those who wish to go freelance, it is also relevant to the staff translator as a guide to organisation of work and time. Advice is given on how to set up as a translator, from the purchase of equipment to the acquisition of clients. The process of translation is discussed from initial enquiry to delivery of the finished product. Hints are given on how to assess requirements, how to charge for work, how to research and use source material, and how to present the finished product. Guidance is given on where to obtain further advice and professional contacts. This revised edition updates practices in the translation profession and considers the impact of web-based translation offerings. Industry and commerce rely heavily on the skills of the human translator and his ability to make intellectual decisions that is, as yet, beyond the capacity of computer-aided translation.
A Practical Guide to Graphics Reporting: Information Graphics for Print, Web & Broadcast
by Jennifer George-PalilonisSince this book first published in 2006, the field of information visualization has changed dramatically. First, information visualization has exploded online and on other digital platforms. Second, information graphics reporting has encompassed nearly every sector of communication and business. Visual reporting skills are not only relevant in traditional news environments, but many other professions as well. This edition seeks to address these changes by providing learners with a cross-platform, cross-industry approach to instruction. It will include a robust, dynamic website complete with regularly updated examples of print, online, and broadcast graphics, as well as useful tutorials and exercises. This book covers everything you need to know about reporting with graphics; information visualization and graphic design from a journalistic perspective. A companion website includes regularly updated examples of print, online, and broadcast graphics, as well as tutorials and exercises. Chapters include relevant case studies and conclude with essays from experts. When appropriate, resource files for exercises (such as Illustrator templates, images, and/or other visual reference material) will also be provided on the companion website. thegraphicsreporter.com
A Practical Guide to Language Assessment: How Do You Know That Your Students Are Learning?
by Ildiko Porter-Szucs Cynthia J. Macknish Suzanne TooheyAn essential resource on effective language assessment, invaluable for a new generation of teachers and education researchers A Practical Guide to Language Assessment helps educators at every level redefine their approach to language assessment. Grounded in extensive research and aligned with the latest advances in language education, this comprehensive guide introduces foundational concepts and explores key principles in test development and item writing. Authored by a team of experienced language teacher educators, this book addresses the potential impacts of poorly designed tools and prepares teachers to make informed, effective assessment decisions. Perfect for developing test blueprints and crafting effective assessment tools, including those for young learners, A Practical Guide to Language Assessment bridges the gap between theory and practice to provide the real-world training educators need to successfully navigate the complexities of modern language assessment. Clear and accessible chapters highlight the critical role of well-designed assessments, emphasize the importance of selecting appropriate tools to accurately measure student proficiency, and discuss recent innovations and emerging needs. With practical examples and a focus on current innovations, including ‘ungrading’ and the use of AI, A Practical Guide to Language Assessment: Explains the foundational concepts of language assessment with practical examples and clear explanations Bridges theoretical principles with practical applications, enabling educators to create effective test blueprints and assessment items and tasks Provides up-to-date coverage of timely topics such as the integration of AI in assessments and the ethical and legal considerations of language testing Features a wealth of in-depth examples of how theoretical concepts can be operationalized in practice A Practical Guide to Language Assessment is an essential read for students in language education, as well as teachers, assessment managers, professional development trainers, and policymakers in language program evaluation.