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Public Relations Research Annual: Volume 3
by James E. Grunig Larissa A. GrunigPublished in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original studies. It follows the current trend toward more solidly grounded, theoretical research in a field that has only begun to mature. The studies and reviews presented represent the most contemporary thought and investigation brought to bear on this subject. Many relevant topics are discussed, including communication roles, women's issues in the feminization of the field, the concepts of symmetry and game theory, and finally, publics -- dealing with roles, risk takers, and how audiences receive, process, and retain messages on public policy issues.
Public Relations Research Annual: Volume 2
by Larissa A. GrunigThe purpose of this second volume is to challenge and extend the field of research in public relations. Taking a proactive approach to creating a stable, yet not stagnant annual, the editors directly solicited chapters on exciting and intriguing subjects. Assuming some prior knowledge, interests, and commitment of their readers, the editors hope that each chapter's report on original research provides enough context for understanding even if the area of inquiry is new to the readers.Public Relations Research Annual, Volume 2, continues to advance within the discipline beyond anecdotes to practical theories and research. Educators, practitioners, and researchers will find this annual's presentations and critiques useful in creating a systematic framework for their own endeavors.
Public Relations, Society & Culture: Theoretical and Empirical Explorations
by Lee Edwards Caroline E. M. HodgesHistorically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost. Such research is valuable in addressing how public relations can be used more effectively by organisations and institutions, but has tended to neglect the consequences of the practice on the social world in which those organisations operate. This edited collection adds momentum to the emergent interest in the relationship between public relations, society and culture by bringing together a wide range of alternative theoretical and methodological approaches, including anthropology, storytelling, pragmatism and Latin American studies. The chapters draw on insights from a variety of disciplines including sociology, cultural studies, post-colonialism, political economy, ecological studies, feminism and critical race theory. Empirical contributions illustrate theoretical arguments with narratives and interview extracts from practitioners, resulting in an engaging text that will provide inspiration for scholars and students to explore public relations in new ways. Public Relations, Society and Culture makes an essential contribution to a range of scholarly fields and illustrates the relevance of public relations to matters beyond its organisational function. It will be highly useful to students and scholars of public relations as well as cultural studies, ethnicity/‘race’ communication, media studies, development communication, anthropology, and organisational communication. This insightful book will make a significant contribution to debates about the purpose and practice of public relations in the new century.
Public Relations Theory
by Carl H. BotanBeginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.
Public Relations Theory (Routledge Communication Ser.)
by Carl H. Botan Vincent HazletonBeginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.
Public Relations Theory
by Eryn S. Travis Edward J. LordanReflecting the ever-increasing changes in the public relations industry, this new text offers a fresh, up-to-date look at public relations theories as well as theories from related areas that impact public relations. Chapters move from the oldest areas of communication theory through newer models devoted to interpersonal, organizational, and mediated, up to the most current theories devoted to emerging media, including digital and social. Readers will learn how public relations and persuasion theories are at the heart of a practitioner’s day-to-day work, and see how a strong understanding of theories can make them more effective and strategic professionals.
Public Relations Theory
by Eryn S. Travis Edward J. LordanReflecting the ever-increasing changes in the public relations industry, this new text offers a fresh, up-to-date look at public relations theories as well as theories from related areas that impact public relations. Chapters move from the oldest areas of communication theory through newer models devoted to interpersonal, organizational, and mediated, up to the most current theories devoted to emerging media, including digital and social. Readers will learn how public relations and persuasion theories are at the heart of a practitioner’s day-to-day work, and see how a strong understanding of theories can make them more effective and strategic professionals.
Public Relations Theory II (Routledge Communication Series)
by Carl H. Botan Vincent HazletonThe public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the substantial shifts in the intervening years, Public Relations Theory II, while related to the first volume, is more a new work than a revision. Editors Carl H. Botan and Vincent Hazleton have brought together key theorists and scholars in public relations to articulate the current state of public relations theory, chronicling the ongoing evolution of public relations as a field of study. The contributors to this volume represent the key figures in the discipline, and their chapters articulate the significant advances in public relations theory and research.Working from the position that public relations is a theoretically grounded and research based discipline with the potential to bring numerous areas of applied communication together, Botan and Hazleton have developed this volume to open up the public relations field to a broad variety of theories. Organized into two major sections--Foundations, and Tools for Tomorrow--the volume presents four types of chapters: discussions addressing how public relations should be understood and practiced; examinations of theories from other areas applied to public relations; explorations of theories about a specific area of public relations practice; and considerations of public relations theories and research that have not been given sufficient attention in the past or that hold particular promise for the future of public relations. It serves as a thorough overview of the current state of theory in public relations scholarship. Like its predecessor, Public Relations Theory II will be influential in the future development of public relations theory. Taken as a whole, the chapters in this book will help readers develop their own sense of direction for public relations theory. Public Relations Theory II is an essential addition to the library of every public relations scholar, and is appropriate for use in advanced public relations theory coursework as well as for study and reference.
Public Relations und Entscheidung: Zur kommunikativen Form der PR im digitalen Zeitalter (Organisationskommunikation)
by Anke OßwaldAnke Oßwald entwickelt in dem vorliegenden Buch eine entscheidungsorientierte Perspektive auf Public Relations. Aufbauend auf einem systemtheoretischen Kommunikationsverständnis konzipiert sie PR als spezifische Entscheidungspraxis und zeigt, welche weitergehenden Erkenntnismöglichkeiten damit verbunden sind. So lassen sich unter anderem Automatisierungsprozesse deutlich differenzierter darstellen und die Folgen für Öffentlichkeit diskutieren. Neue Impulse ergeben sich auch für die Schnittstelle von PR- und Organisationsstudien sowie für die kommunikationswissenschaftlich ausgerichtete Strategieforschung.
Public Relations Writing: Essential Tools for Effective Storytelling
by Valerie FieldsPublic Relations Writing: Essential Skills for Effective Storytelling is a step-by-step "how-to" guide that helps students develop and hone the skills they need to become strong writers and versatile storytellers within the Public Relations field. Author Valerie Fields uses a practical approach, providing students with tips and checklists for producing high-quality content. Sample templates, writing exercises, and case studies in each chapter give students the opportunity to analyze and craft strategic messages for specific audiences. With a focus on storytelling, social media, and socially-conscious content, this text helps students understand the power of words within the larger context of our ever-changing media landscape.
Public Relations Writing: Essential Tools for Effective Storytelling
by Valerie FieldsPublic Relations Writing: Essential Skills for Effective Storytelling is a step-by-step "how-to" guide that helps students develop and hone the skills they need to become strong writers and versatile storytellers within the Public Relations field. Author Valerie Fields uses a practical approach, providing students with tips and checklists for producing high-quality content. Sample templates, writing exercises, and case studies in each chapter give students the opportunity to analyze and craft strategic messages for specific audiences. With a focus on storytelling, social media, and socially-conscious content, this text helps students understand the power of words within the larger context of our ever-changing media landscape.
Public Relations Writing
by James MahoneyPublic Relations Writing is an undergraduate communication and public relations textbook. It positions writing for public relations in the context of strategic planning, and is based on traditional communication writing principles, including for news and digital media. The book illustrates how writing for all public relations tools reflects the concepts that inform professional planning and practice.This book, based on the author's wide professional practice and tertiary teaching experiences, has been widely used in international undergraduate teaching and learning. This fourth edition continues to treat clear, concise and accurate writing for this profession as integral to all aspects of professional practice and as a skill that is not confined to media release writing. Among the book's strengths are the student exercises, including international cases, which are based on real-world examples, and references to ethical practice. This book provides a holistic approach to learning about writing in this profession. While its focus is on writing, this holistic approach, which includes material on planning a communication strategy, makes it an ideal text for introductory subjects at university as well as for specialist writing units. While it is primarily grounded in Australian practice, the book is written in line with accepted international approaches to public relations writing, including the principles of journalism’s 'news writing', and contains case studies from other countries. This book appeals to audiences in early-year university students studying public relations and marketing communication.It is also suitable for professional practitioners seeking to enhance their writing skills.
Public Relations Writing: Principles in Practice
by Donald F. Treadwell Jill B. TreadwellPublic Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages.
Public Relations Writing Worktext: A Practical Guide for the Profession
by Joseph M. Zappala Anthony W. D’AngeloWith a concise approach that engages students and practitioners, this thoroughly updated fourth edition provides the fundamental knowledge and basic skill preparation required for the professional practice of public relations writing.Building on the strengths of previous editions, this edition focuses more closely on PR writing as a strategic function and on planning and content strategy design. With practical advice from PR professionals, it covers everything from day-to-day business communications and media tools to writing for social media and crisis situations.This fourth edition incorporates a number of changes and updates, including: New chapters on Social Media and Writing for Key Publics and new content on the use of generative AI and its impact on PR writing. Expanded chapters on Writing for Digital Communications and on Publications, Presentations, and Speeches. New guest columns from PR professionals on topics including writing and pitching the media, inclusive writing, speech writing. and measuring writing/content impact. New cases and assignments based on topics, issues, and problems that public relations professionals face today. The text is suitable for undergraduate and graduate students in a public relations writing course preparing for entry-level public relations and communications roles, as well as a useful reference for early-career practitioners.Online resources also accompany the book: teaching materials, test banks, and reference sources. Please visit www.routledge.com/9780367860028.
Public Representations of Immigrants in Museums
by Yannik PorschéThis book offers an interactionist perspective on theories of public representation, knowledge and immigration in museum institutions. Examining how a Franco-German museum exhibition represents immigrants and exposes public stereotypes, the analysis follows the process of the production and reception of the exhibition as it travelled from Paris to Berlin. The author proposes a microsociological contextualisation analysis integrating discourse analysis and ethnography to compare formats of museum work, social interaction in the exhibition and mass media debates. Visitor reception of the different exhibition versions reveals the symbolic nature of interactions in museums, for example concerning conflicting political voices and accusations of censorship. Depending on the institutional context, interactions in the museums are geared towards securing immigrants a place in national collective memory, towards carrying out debate on integration, or providing opportunities for personal encounters and reflection beyond national categorisation. This book will appeal to students and researchers interested in work on the intersection of sociology, cultural studies, and discursive psychology, in methods of discourse analysis and ethnography; and to practitioners working in museums.
Public Scholarship in Communication Studies
by Thomas J. Billard Silvio Waisbord Amy Jordan Rachel Kuo Philip M Napoli Chad Raphael Paula Gardner Holley Wilkin Srividya Ramasubramanian Sue Robinson Yidong Wang Elaine Almeida Aymar Jean Christian Stacey L Connaughton Susan Mancino Daniel Kreiss Shannon C McGregor Danielle K Brown Todd P Newman Becca Beets Larry GrossPrometheus brought the gift of enlightenment to humanity and suffered for his benevolence. This collection takes on scholars’ Promethean view of themselves as selfless bringers of light and instead offers a new vision of public scholarship as service to society. Thomas J Billard and Silvio Waisbord curate essays from a wide range of specialties within the study of communication. Aimed at scholars and students alike, the contributors use approaches from critical meditations to case studies to how-to guides as they explore the possibilities of seeing shared knowledge not as a gift to be granted but as an imperative urging readers to address the problems of the world. Throughout the volume, the works show that a pivot to ideas of scholarship as public service is already underway in corners of communication studies across the country. Visionary and provocative, Public Scholarship in Communication Studies proposes a needed reconsideration of knowledge and a roadmap to its integration with community. Contributors: Elaine Almeida, Becca Beets, Thomas J Billard, Danielle K. Brown, Aymar Jean Christian, Stacey L. Connaughton, Paula Gardner, Larry Gross, Amy Jordan, Daniel Kreiss, Rachel Kuo, Susan Mancino, Shannon C. McGregor, Philip M. Napoli, Todd P. Newman, Srividya Ramasubramanian, Chad Raphael, Sue Robinson, Silvio Waisbord, Yidong Wang, and Holley Wilkin
Public Scholarship in Literary Studies
by Rachel Arteaga Rosemary Erickson JohnsenPublic Scholarship in Literary Studies demonstrates that literary criticism has the potential not only to explain, but to actively change our terms of engagement with current realities. Rachel Arteaga and Rosemary Johnsen bring together accomplished public scholars who make significant contributions to literary scholarship, teaching, and the public good. The volume begins with essays by scholars who write regularly for large public audiences in primarily digital venues, then moves to accounts of research-based teaching and engagement in public contexts, and finally turns to important new models for cross-institutional partnerships and campus-community engagement. Grounded in scholarship and written in an accessible style, Public Scholarship in Literary Studies will appeal to scholars in and outside the academy, students, and those interested in the public humanities. "There are books of literary criticism that attempt to reach crossover audiences but none that take this particular public-humanities-focused-on-literary criticism perspective."—Kathryn Temple, Georgetown University Contributions by Rachel Arteaga, Christine Chaney, Jim Cocola, Daniel Coleman, Christopher Douglas, Gary Handwerk, Cynthia L. Haven, Rosemary Erickson Johnsen, Anu Taranath, Carmaletta M. Williams, and Lorraine York.
Public School Literature, Civic Education and the Politics of Male Adolescence (Studies in Childhood, 1700 to the Present)
by Jenny HoltDuring the nineteenth and early twentieth centuries, British society gradually began to see 'adolescence' as a distinct social entity worthy of concentrated study and debate. Jenny Holt argues that the social construction of the public schoolboy, a figure made ubiquitous by a huge body of fictional, biographical, and journalistic work, had a disproportionate role to play in the development of social perceptions of adolescence and in forming ideas of how young people should be educated to become citizens in an age of increasing democracy. With attention to an admirably wide range of popular books as well as examples from the periodical press, Jenny Holt begins with a discussion of the ideas of late-eighteenth-century social radicals, and ends with the First World War, when the more 'serious' public school literature, which sought to involve juvenile readers in complex social and political issues, declined suddenly in popularity. Along the way, Jenny Holt considers the influence of Victorian Evangelical thought, Social Darwinism, and the early-twentieth-century National Efficiency movement on concepts of adolescence. Whether it is shedding new light on well-known texts by Thomas Hughes and Rudyard Kipling, providing a fascinating discussion of works written by boys themselves, or supplying historical context for the development of the concept of adolescence, this book will engage not only scholars of childhood and children's literature but Victorianists and those interested in the history of educational practice.
Public Sentiments
by Glenn HendlerIn this book, Glenn Hendler explores what he calls the "logic of sympathy" in novels by Walt Whitman, Louisa May Alcott, T. S. Arthur, Martin Delany, Horatio Alger, Fanny Fern, Nathaniel Parker Willis, Henry James, Mark Twain, and William Dean Howells. For these nineteenth-century writers, he argues, sympathetic identification was not strictly an individual, feminizing, and private feeling but the quintessentially public sentiment--a transformative emotion with the power to shape social institutions and political movements.Uniting current scholarship on gender in nineteenth-century American culture with historical and theoretical debates on the definition of the public sphere in the period, Hendler shows how novels taught diverse readers to "feel right," to experience their identities as male or female, black or white, middle or working class, through a sentimental, emotionally based structure of feeling. He links novels with such wide-ranging cultural and political discourses as the temperance movement, feminism, and black nationalism. Public Sentiments demonstrates that, whether published for commercial reasons or for higher moral and aesthetic purposes, the nineteenth-century American novel was conceived of as a public instrument designed to play in a sentimental key.
Public Speaking: An Audience-Centered Approach (Ninth Edition)
by Steven A. Beebe Susan J. BeebeBrings theory and practice together. Its distinctive and popular approach emphasizes the importance of analyzing and considering the audience at every point in the speech-making process. This model of public speaking is the foundation of the text, and it guides students through the step-by-step process of public speaking, focusing their attention on the dynamics of diverse audiences, and narrowing the gap between the classroom and the real world.
Public Speaking: An Audience-Centered Approach (10th Edition)
by Steven A. Beebe Susan J. BeebePublic Speaking: An Audience-Centered Approach outlines a comprehensive process for new public speakers to ensure they continually connect to their listeners. Authors Steven and Susan Beebe emphasize the importance of analyzing and considering the audience at every point in the speech-making process. By focusing student attention on the dynamics of diverse audiences, ethics, and communication apprehension, the text narrows the gap between the classroom and the real world. The Tenth Edition includes new speech examples that model effective public speaking, as well as updated content that helps students better understand contemporary communication opportunities and challenges. Public Speaking: An Audience-Centered Approach, Tenth Edition is also available via Revel(tm), an interactive learning environment that enables students to read, practice, and study in one continuous experience.
Public Speaking: An Audience-Centered Approach (8th Edition)
by Steven A. Beebe Susan J. BeebeThe book brings theory and practice together and guides the reader through the step-by-step process of public speaking, focusing their attention on the dynamics of diverse audiences, and narrowing the gap between practice and the real world.
Public Speaking: An Audience-Centered Approach
by Steven A. Beebe Susan J. BeebeThe unique, audience-centered approach of this top-selling text emphasizes that success in public speaking depends on how listeners interpret the message. Public Speaking: An Audience-Centered Approach brings theory and practice together in an understandable and applicable manner. Its distinctive and popular approach emphasizes the importance of analyzing and considering the audience at every point along the way, with marginal icons highlighting audience-related discussions. This model of public speaking serves as a foundation as the text guides students through the step-by-step process of public speaking, focuses their attention on the importance and dynamics of diverse audiences, and narrows the gap between the classroom and the real world.
Public Speaking (Merit Badge Ser.)
by Boy Scouts of AmericaThis book outlines requirements for pursuing a merit badge in public speaking.
Public Speaking: A Meta-Communicative Approach
by Jerald GoldsteinPublic Speaking: A Meta-Communicative Approach provides an innovative approach to acquiring public speaking skills, stressing both the theoretical underpinnings as well as the practical tools one needs to structure and deliver meaningful, dynamic presentations. It offers alternative ways of looking at public speaking: the significance of passion; a prismatic-way-of-thinking; the pervasiveness of persuasion; the assumption that teaching is taking place in every presentation; the power of meta-messages; and overarching ways to look at the public speaking enterprise. This one-of-a-kind textbook also offers real-world scenarios to equip students for speaking engagements they may face in professional contexts.