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Social Media for Strategic Communication: Creative Strategies and Research-Based Applications
by Karen FrebergSocial Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends. INSTRUCTORS: Your students save when you bundle Social Media for Strategic Communication, Second Edition with Freberg′s Portfolio Building Activities in Social Media, Second Edition featuring 125 real-world activities across various social media platforms. Order using bundle ISBN 978-1-0718-6142-4.
Social Media for Writers: Marketing Strategies for Building Your Audience and Selling Books
by Tee Morris Pip BallantineMaximize the Potential of Your Online Brand!Over the past decade, social media has transformed from a fad into a necessity for writers. But for the inexperienced author, trying to make sense of--much less master--the available platforms can be a frustrating experience. The variety of social media options alone is dizzying enough: WordPress, Tumblr, Facebook, Twitter, Google+, YouTube, Pinterest, and more.That's where this guide comes in. Whether you're just starting to create an audience or looking to refine your online presence, Social Media for Writers will equip you with the essential tools you'll need to succeed. In this book you'll learn how to:Develop an editorial calendar: schedule consistent, quality content for your blog and work with other authors on guest posts and blog toursCreate an online brand: write content for several different networks, and tie them together to develop an authoritative, trusted voiceUtilize "best practices": learn the ins-and-outs of the online community and how to maximize the potential of each platformBuild a community: make connections and create a fan base to endorse your workYou'll also find appendixes that show you how to set up the major social media platforms and perform basic functions. With all of these strategies, techniques, and applicable information, Social Media for Writers is a comprehensive source for all your social media needs!
Social Media in Disaster Response: How Experience Architects Can Build for Participation (ATTW Series in Technical and Professional Communication)
by Liza PottsSocial Media in Disaster Response focuses on how emerging social web tools provide researchers and practitioners with new opportunities to address disaster communication and information design for participatory cultures. Both groups, however, currently lack research toolkits for tracing participant networks across systems; there is little understanding of how to design not just for individual social web sites, but how to design across multiple systems. Given the volatile political and ecological climate we are currently living in, the practicality of understanding how people communicate during disasters is important both for those researching solutions and for those putting that research into practice. Social Media in Disaster Response addresses this situation by presenting the results of a large-scale sociotechnical usability study on crisis communication in the vernacular related to recent natural and human-made crisis; this is an analysis of the way social web applications are transformed, by participants, into a critical information infrastructure in moments of crisis. This book provides researchers with methods, tools, and examples for researching and analyzing these communication systems while providing practitioners with design methods and information about these participatory communities to assist them in influencing the design and structure of these communication systems.
Social Media in India: Regulatory Needs, Issues and Challenges
by Francis P. Barclay Boobalakrishnan N.Social media is acutely prone to misuse—thanks to its independent and undisciplined nature—necessitating regulation. The book addresses this concern, analysing critical sociopolitical issues related to social media regulation and discussing the latest developments in India. Social Media in India: Regulatory Needs, Issues and Challenges reviews the values of freedom of expression, privacy and regulation, and proposes strategies to balance the triad, aiding policy formation, at a time when the Indian government and significant social media intermediaries are in a standoff over the newly ordained IT rules. This book covers all aspects that need to be examined for the overhaul of the regulatory framework including addiction, awareness, rampant misinformation, political applications and conflicts. Highlighting such social and user-centric challenges to the sustainability of online social networks, the book argues for the need of a robust regulatory framework and advocates an attitude adjustment about privacy and social media in the age of disinformation.
Social Media in Legal Practice (Law, Language and Communication)
by Vijay K. BhatiaThere are multiple aspects of electronically-mediated communication that influence and have strong implications for legal practice. This volume focuses on three major aspects of mediated communication through social media. Part I examines social media and the legal community. It explores how this has influenced professional legal discourse and practice, contributing to the popularity of internet-based legal research, counselling and assistance through online services offering explanations of law, preparing documents, providing evidence, and even encouraging electronically mediated alternative dispute resolution. Part II looks at the use of social media for client empowerment. It examines how it has taken legal practice from a formal and distinct business to one that is publicly informative and accessible. Part III discusses the way forward, exploring the opportunities and challenges. Based on cases from legal practice in diverse jurisdictions, the book highlights key issues as well as implications for legal practitioners on the one hand, and clients on the other. The book will be a valuable reference for international scholars in law and other socio-legal studies, discourse analysis, and practitioners in legal and alternative dispute resolution contexts.
The Social Media Industries (Media Management and Economics Series)
by Alan B. AlbarranThis volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: Business models found among the social media industries and social media as a form of marketing. Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news. Discussions of ethics and privacy as applied to the area of social media. An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35. Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.
The Social Media Journalist Handbook
by Yumi WilsonThe Social Media Journalist Handbook teaches readers how to be a real-world social media journalist, tracing the evolution of the field to its current-day practice. This book establishes social media journalism as the latest and one of the most effective ways to practice journalism in the 21st century. It features insights from top recruiters, editors, and senior producers working in the field, as well exercises that aid readers in developing the practical skills necessary to work successfully with social media. Readers will come away from the book with the knowledge to build strong social media strategies across different budgets, employing evergreen principles that work for different, ever-changing platforms. They’ll learn how to reach and engage with the maximum number of people, as well as find sources, raise one’s profile, conduct research, and produce stories. This book also features additional material online for instructors.
Social Media Marketing for Book Publishers
by Miriam J. Johnson Helen A. SimpsonProviding a concise toolbox for publishing professionals and students of publishing, this book explores the skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry. Taking a hands-on, practical approach, Social Media Marketing for Book Publishers covers topics including researching and identifying actionable insights, developing a strategy, producing content, promotion types, community building, working with influencers, and how to measure success. Pulling from years of industry experience, the authors’ main focus is on adult fiction publishing, but they also address other areas of the industry including children’s, young adult (YA), academic, and non-fiction. The book additionally brings in valuable voices from the wider digital marketing industries, featuring excerpts from interviews with experts across search engine optimisation (SEO), AdWords, social platforms, community management, influencer management, and content strategists. Social Media Marketing for Book Publishers is a key text for any publishing courses covering how to market books, and should find a place on every publishers' bookshelf.
Social Media, Organizational Identity and Public Relations: The Challenge of Authenticity (Routledge New Directions in PR & Communication Research)
by Amy ThurlowPublic relations has been swift to grasp social media, yet its impact on public relations practice remains relatively unexplored. This book focusses on a way of understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in PR management, and further, to make sense of these identities as authentic, legitimate or plausible. Through a diverse group of empirical case studies, this book explores the global perspective on organizational identities which transcend global boundaries via the internet including Volkswagen’s emissions scandal and Monsanto and organized social media protests. It also explores crowdfunding – an emerging form of capitalist development constructed through sensemaking in social media. By looking at the emergence of organization in today’s social media environment, it identifies how the interactive is created on a digitally mediated platform, sharing knowledge and engaging individuals in organizational identity construction. Viewing the social construction of organizational identities through this lens, this innovative book locates how identities are plausible, authentic and legitimate - or not – through their ongoing communication via social media. It will be of great interest to academics teaching and researching in public relations, organisational communication and social media.
Social Media Risk and the Law: A Guide for Global Communicators
by Susan Grantham Mark PearsonSocial media has many advantages for professional communication – but it also carries considerable risks, including legal pitfalls. This book equips students and communication professionals with the knowledge and skills to help minimise the risks that can arise when they post or host on social media. It offers them strategies for taking advantage of the opportunities of social media while also navigating the ethical, legal, and organisational risks that can lead to audience outrage, brand damage, expensive litigation and communication crises. The book uses stakeholder theory and risk analysis tools to anticipate, identify, address and balance these opportunities and risks. It takes a global approach to risk and social media law, drawing on fascinating case studies from key international jurisdictions to explain and illustrate the basic principles. Whether you are a corporate communicator, social media manager, journalist, marketer, blogger or student you will find this book an essential addition to your professional library as the first reference point when social media and legal risks arise.
Social Media Storytelling
by Marie Elisabeth Mueller Devadas RajaramOffering a radical new toolbox for digital storytellers, this key text contains everything today’s media practitioners need to know about conceptualising, editing and producing stories for online platforms and audiences. This book teaches readers practical skills for increasing their reach online, strengthening their personal brand and improving follower counts across the social web, including main platforms such as Twitter, Snapchat, TikTok, Instagram and Facebook. Encouraging a DIY approach, the authors guide readers through various platforms and reveal which are best suited to their users and how to customise stories for different channels. Topics covered include storytelling with smartphones (iOS and Android), storyboarding, framing, sequencing, shooting and editing high-quality content, and evaluating the success of content and campaigns. Contributions from five industry experts expand on privacy, community building and collaboration. The book concludes by looking to the future of social media storytelling, with industry professionals offering predictions for trends to watch out for. Social Media Storytelling is an essential resource for students of mobile and multimedia journalism, digital media and media marketing, as well as for professionals who want to learn how to create compelling content and tell impactful brand stories. The book also features accompanying online exercises.
Social Media Strategy: Tools for Professionals and Organizations
by Phillip G. ClampittSocial Media Strategy: Tools for Professionals and Organizations, by Phillip G. Clampitt, shows professionals and organizations how to use social media more effectively and strategically. With a focus on what makes social media unique among communication platforms, this book offers practical guidance on creating, implementing, and evaluating social media strategies and tactics. Social media is constantly evolving, so Social Media Strategy focuses on enduring strategic principles and uses case studies and exercises throughout to help readers build the fundamental competencies needed by today’s social media managers.
Social Media Strategy: Tools for Professionals and Organizations
by Phillip G. ClampittSocial Media Strategy: Tools for Professionals and Organizations, by Phillip G. Clampitt, shows professionals and organizations how to use social media more effectively and strategically. With a focus on what makes social media unique among communication platforms, this book offers practical guidance on creating, implementing, and evaluating social media strategies and tactics. Social media is constantly evolving, so Social Media Strategy focuses on enduring strategic principles and uses case studies and exercises throughout to help readers build the fundamental competencies needed by today’s social media managers.
Social Media Theory and Communications Practice
by Whitney LehmannFusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals.While most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a much-needed linkage of theory to the practical tactics employed by social media communicators. Concise and conversational chapters break down the basics of both social media theory and practice and are complemented by sidebars written by scholars and industry professionals, chapter summaries and end-of-chapter exercises.This book is ideal for introductory social media courses in communication, public relations and mass communication departments, as well as courses in digital media and public relations.Online resources include social media writing templates, sample posts and content calendar templates. Please visit www.routledge.com/9781032185873.
Social Memory in Late Medieval England: Village Life and Proofs of Age (The New Middle Ages)
by Joel T. RosenthalThis concise and unique volume explores the vital relationship between testimony, memory, and the community in medieval society. Joel T. Rosenthal assembles various categories of testimonies to illuminate how “ordinary” Late Medieval people saw themselves as units of their community, their awareness of the issues surrounding the theater of birth, their interest in the world of and beyond the village, and what aspects of the ubiquitous mother Church were worth recalling. Supported by primary sources and by modern scholarly focus on such issues as social memory, village life, rumor and gossip, and demography, this book provides both a wealth of source material and insightful discussion on how historians can chart the role of memory and community in its shaping of medieval identity and society.
Social Mode of Restoration Comedy (Routledge Revivals)
by Kathleen M. LynchPublished in 1967: This book is a historical account of comedy during the Restoration period in England. It discusses Comedy from Jonson to Shirley, serious drama in the Reign of Charles I and the period of Etherege.
Social Movement Discourse: An Introduction
by Teun A. van DijkThis is both the first systematic introduction to Discourse Studies for students and scholars of social movements and a study of discourses on the European "refugee crisis", by leading theorist, Teun A. van Dijk. Concrete examples of different kinds of discourse are vital for the study of social movements because their activities are not limited to such well-known forms of contention as marches, occupations or strikes, but also daily discursive activities, such as meetings, assemblies, interviews, press conferences, manifestos, pamphlets, banners, graffiti, websites, blogs, social media posts and everyday talk. This book proposes that empirical analyses of these discourses should go beyond the popular but vague notion of "frame" and engage in more detailed and explicit analyses of the text and talk of social movements. This is a much-needed introduction to the most important structures of discourse and a detailed theoretical account of the notion of "solidarity" defining the Refugees Welcome movement.
Social Movement Discourse: An Introduction
by Teun A. van DijkThis is both the first systematic introduction to Discourse Studies for students and scholars of social movements and a study of discourses on the European “refugee crisis”, by leading theorist, Teun A. van Dijk.Concrete examples of different kinds of discourse are vital for the study of social movements because their activities are not limited to such well-known forms of contention as marches, occupations or strikes, but also daily discursive activities, such as meetings, assemblies, interviews, press conferences, manifestos, pamphlets, banners, graffiti, websites, blogs, social media posts and everyday talk.This book proposes that empirical analyses of these discourses should go beyond the popular but vague notion of “frame”and engage in more detailed and explicit analyses of the text and talk of social movements.This is a much-needed introduction to the most important structures of discourse and a detailed theoretical account of the notion of “solidarity” defining the Refugees Welcome movement.
Social Movement Literature: An Introduction
by Stephen SchneiderSocial Movement Literature introduces readers to the study of those cultural texts that have come to define modern social movements. Looking at movements such as the US civil rights movement, gay liberation movement, environmental movement, and contemporary movement such as #metoo and Black Lives Matter, this volume focuses not just on the texts that social movements have produced, but also on those that have inspired and been inspired by those movements. As such, Social Movement Literature seeks to address a number of key questions: how do social movements develop and present not just their goals, but also their broader identities, using texts and other media? How are these movement texts received and further disseminated? Are there common features across movement texts? How and why do some of these texts continue to resonate today? By combining both textual and historical approaches to the analysis of social movements, this volume aims to give readers both an understanding of how social movements emerge and why they remain both political and culturally relevant today.
Social Movements, Cultural Memory and Digital Media: Mobilising Mediated Remembrance (Palgrave Macmillan Memory Studies)
by Emily Keightley Priska Daphi Samuel MerrillThis collected volume is the first to study the interface between contemporary social movements, cultural memory and digital media. Establishing the digital memory work practices of social movements as an important area of research, it reveals how activists use digital media to lay claim to, circulate and curate cultural memories. Interdisciplinary in scope, its contributors address mobilizations of mediated remembrance in the USA, Germany, Sweden, Italy, India, Argentina, the UK and Russia.
The Social Nature of Antibiotic Overprescription in China: Medical Conversations, Doctor–Patient Relationships, and Decision-Making (Routledge Studies in Language, Health and Culture)
by Nan Christine WangOffering a rarely seen glimpse into the realities of one of the biggest global public health crises in modern time, Wang’s book focuses on doctor–patient interactions in China to demonstrate the potential effects of health communication, doctor–patient relationship, and a matrix of social factors on overprescription of antibiotics.Based on a community-based survey, the book describes empirical findings regarding the high prevalence of non-prescribed antibiotics use for common colds among children in China. It covers the potential effects of overprescription on caregivers' attitudes and how physicians make prescribing decisions in medical consultations. Drawing from evidence in medical interaction data, readers are introduced to further empirical findings regarding the communicative behaviors that patient caregivers use to pressure for antibiotic prescriptions in real medical consultations. Following this, Wang reports findings regarding the communicative behaviors that physicians use to make treatment recommendations and caregivers use to launch treatment negotiations, leading to a discussion of the effect of the doctor–patient relationship on antibiotic overprescription. The book culminates in practice recommendations and provides teaching scenarios in which physicians successfully engage the caregivers into conversations to shape their expectations for antibiotic prescriptions in medical consultations.An important resource for scholars and students in health communication, linguistics, medical humanities, and medical sociology. Practitioners who are interested in understanding and improving clinical practices as well as policymakers aiming to combat antibiotic resistance will also find this book useful.
Social Network Analysis in Second Language Research: Theory and Methods (ISSN)
by Kristen Kennedy Terry Robert BayleyThis text is the first holistic research overview and practical methodological guide for social network analysis in second language acquisition, examining how to study learner social networks and how to use network data to predict language learner behavior and identity.Authors Kristen Kennedy Terry and Robert Bayley lay out the history of social network analysis in sociolinguistics, discuss the state of the art in empirical findings in applications to language acquisition, offer how-to guidance and best practices for planning, conducting, and understanding this research, and authoritatively set the agenda for future work.With a variety of helpful features like case studies, suggested research projects, discussion questions, and recommended further reading, this book will be an invaluable resource to students and researchers of second language acquisition, sociolinguistics, education, and beyond.
Social Networking Approach to Japanese Language Teaching: The Intersection of Language and Culture in the Digital Age
by Yasu-Hiko TohsakuSocial Networking Approach to Japanese Language Teaching is a timely guide for Japanese language teachers and anyone interested in language pedagogy. The book outlines an innovative approach to language instruction which goes beyond the communicative approach and encourages a global view of language education and curriculum development through the use of social networking. It showcases diverse examples of how social networking can be harnessed and incorporated into everyday language classes to increase learners’ curiosity and engagement in real cultural and global interactions. While the focus is on Japanese language teaching, the concepts explored can be applied to other languages and teaching contexts. This book will benefit teachers of any language as well as linguists interested in language pedagogy.
Social News: How Born-Digital Outlets Transformed Journalism
by Edward HurcombeThis book is the first to define and describe ‘social news’, a new kind of journalism emerging in response to social media. Drawing on the author’s extensive research into news and social media platforms, Social News critically examines the rise of well-known outlets such as BuzzFeed and Mic in the US, and Junkee and Pedestrian in Australia. Hurcombe argues that these outlets became successful by strategically engaging with social media, producing sociable content personalised for millennials. Such outlets have been criticised for violating the rules of ‘quality’ journalism. However, this book shows how social news has provided a platform for marginalised voices and has been able to engage readers neglected by legacy news. While social media is frequently seen as a threat to the news industry, Social News shows that digital platforms have been driving new forms of journalism: ones that challenge our understanding of what journalism is, can be, and should be.
The Social Novel in England 1830-1850: Routledge Library Editions: Charles Dickens Volume 2 (Routledge Library Editions: Charles Dickens #Vol. 2)
by Louis CazamianThis is the first English translation of Le Roman social en Angleterre by Louis Cazamian, which is widely recognized as the classic survey of Victorian social fiction. Starting from the eighteenth century, Cazamian traces the ways in which rationalism and romanticism intertwined and competed, particularly in relation to radical political philosophy. He shows how industrialization polarized England, setting the industrial bourgeoisie in the van of progress in the first decades of the nineteenth century, until their political and economic triumph stirred up a passionate reaction against them. This reaction propelled novelists such as Charles Dickens who lies at the centre of his discussion. For this translation Martin Fido has provided a substantial foreword, and has revised and completed the bibliographical references and corrected the footnotes to assist the present-day reader.