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Strategic Scientific and Medical Writing
by Pieter H. Joubert Silvia M. RogersA document may be based on accurate medical and scientific information, follow guidelines precisely, and be well written in clear and correct language, but may still fail to achieve its objectives. The strategic approach described in this book will help you to turn good medical and scientific writing into successful writing. It describes clearly and concisely how to identify the target audience and the desired outcome, and how to construct key messages for a wide spectrum of documents. Irrespective of your level of expertise and your seniority in the pharmaceutical, regulatory, or academic environment, this book is an essential addition to your supporting library. The authors share with you many years of combined experience in the pharmaceutical and academic environment and in the writing of successful outcome-driven documents.
Strategic Series Author: Plan, Write and Publish a Series to Maximize Readership and Income (Creative Academy Guides for Writers Series)
by Crystal HuntWriting series can be a great way to level up your author career, create a more stable writing income, and create a devoted fanbase. It's also challenging, and can be overwhelming if you're not prepared. Series authors need to consider many things that standalone title authors don't have to worry about. And everything is exponentially more complex once you're tackling more than one book! You might be wondering: What kind of series should I write? Which details do I need to keep track of? How much advance planning should I do? Is publishing strategy different for a series vs standalone titles? How can I get the most bang for my buck in marketing and promotion Experienced series author Crystal Hunt will help you answer all these questions and more with this combination strategy manual and exercises that will get you applying what you've learned to your own series project. Whether you're a seasoned series author, or just starting to explore your options and thinking a series might be a good next step for you, this book can help you write and publish your series smarter from ideas through publication and promotion! This is the third book in the Creative Academy Guides for Writers series. Be sure to check out the rest of the guides for writers in this series.
Strategic Silence: Public Relations and Indirect Communication (Routledge New Directions in PR & Communication Research)
by Roumen DimitrovMainstream public relations overvalues noise, sound and voice in public communication. But how can we explain that while practitioners use silence on a daily basis, academics have widely remained quiet on the subject? Why is silence habitually famed as inherently bad and unethical? Silence is neither separate from nor the opposite of communication. The inclusion of silence on a par with speech and non-verbal means is a vital element of any communication strategy; it opens it up for a new, complex and more reflective understanding of strategic silence as indirect communication. Drawing on a number of disciplines that see in silence what public relations academics have not yet, this book reveals forms of silence to inform public relations solutions in practice and theory. How do we manage silence? How can strategic silence increase the capacity of public relations as a change agent? Using a format of multiple short chapters and practice examples, this is the first book that discusses the concept of strategic silence, and its consequences for PR theory and practice. Applying silence to communication cases and issues in global societies, it will be of interest to scholars and researchers in public relations, strategic communications and communication studies.
Strategic Writing: Multimedia Writing for Public Relations, Advertising and More
by Charles Marsh David W. Guth Bonnie Poovey ShortIn its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.
Strategic Writing: Multimedia Writing for Public Relations, Advertising and More
by Charles Marsh David W. Guth Bonnie Poovey ShortThis practical, multidisciplinary text teaches high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. <p><p>Strategic Writing takes a reader-friendly "recipe" approach to writing in public relations, advertising, sales and marketing, and other business communication contexts, illustrated with examples of each type of document. With concise chapters on topics such as ethical and legal aspects of strategic writing, including diversity and inclusion, this thoroughly updated fifth edition also includes additional document samples and coverage of writing for various social media platforms. Packed with pedagogical resources, Strategic Writing offers instructors a complete, ready-to-use course. <p><p>It is an essential and adaptable textbook for undergraduate courses in public relations, advertising and strategic communication writing, particularly those that take a multidisciplinary and multimedia approach. <p><p>Strategic Writing is ideally suited for online courses. In addition to syllabi for both online and traditional courses, the instructor’s manual includes Tips for Teaching Strategic Writing Online. Those tips include easy guidelines for converting the book’s PowerPoint slides to videos with voiceovers for online lectures. The book’s recipe-with-examples approach enhances student self-instruction, particularly when combined with the companion website’s sample assignments and grading rubrics for every document.
Strategien zum Wortschatzerwerb und Korpus: Ein maschinell generierter Forschungsüberblick
by Muthyala Udaya Chada Ramamuni ReddyDieses Buch untersucht den Bereich der ESL/EFL-Wortschatz- und Korpusstudien aus fünf umfassenden Perspektiven: Erwerb, Strategien, IKT, Korpus und aktuelle Praktiken. Die fünf Abschnitte des Buches sind so gruppiert, dass eine ausgewogene Abdeckung der Beschreibungen, wie Vokabeln erworben werden, und der verschiedenen Strategien, die von Lernenden und Lehrenden eingesetzt werden, um den Wortschatz zu beherrschen, erreicht wird. Einer der Abschnitte befasst sich mit dem Einfluss der Informations- und Kommunikationstechnologien auf das Lernen und neue Lehrmethoden. Der Abschnitt über das Lehren und Lernen von Korpus und Wortschatz enthält Zusammenfassungen darüber, wie Korpora die Sprache der Lernenden sein können und wie sie sich direkt auf den Unterricht auswirken. Der letzte Abschnitt über aktuelle Praktiken und Forschung beleuchtet die von Lehrenden und Forschenden angewandten Praktiken bei der Entwicklung des Themas Wortschatz. Dieses Buch ist eine wertvolle Ressource für Forschende, Lehrende und Sprachmittler*innen, die sich für die Natur des Wortschatzes im ESL/EFL-Lehr- und Lernkontext interessieren.
Strategies for Growing and Enhancing University-Level Japanese Programs
by Fumie KatoStrategies for Growing and Enhancing University-Level Japanese Programs offers foreign language program managers and directors, as well as teachers of less commonly taught languages, the insights and proven practical actions they can take to enhance and grow their language programs. Using the Japanese program at UNC Charlotte as the primary case study, author Fumie Kato provides step-by-step instructions on how she grew the Japanese program there from 133 students per semester in 2002 to 515 students per semester in 2017; from a program with just one full-time professor and one part-time faculty member, to a faculty of seven full-time and three part-time members. While Japanese is the example used in the book, the principles can be applied by anyone managing foreign language/less commonly taught language programs who wishes to expand their program and raise their students’ success rates. The book is therefore of interest to instructors, coordinators and directors of foreign language education programs throughout the world.
Strategies for Knowledge Elicitation: The Experience of the Russian School of Field Linguistics
by Tatiana B. Agranat Leyli R. DodykhudoevaThis volume provides an overview of experimental methods, approaches, and techniques used by field linguists of the Russian school, and highlights the fieldwork experience of Russian scholars working in regions with a range of languages that differ genetically, typologically, and in the degree of their preservation.The collection presents language and sociolinguistic data relating to fieldwork in diverse languages: Uralic, Altaic, Paleo-Siberian, Yeniseian, Indo-European Iranian, Vietic, Kra-Day, and Mayan languages, as well as pidgin.The authors highlight the fieldwork techniques they use, and the principles underlying them.The volume’s multidisciplinary approach covers linguistic, ethnolinguistic, sociolinguistic, educational, and ethnocultural issues. The authors explore problems associated with the study of minority languages and indicate diverse and creative techniques for data elicitation. Close collaboration with speakers lies at the core of their approach. The collection presents strategies for eliciting systems of knowledge from mother-tongue speakers, triggering linguistic self-awareness, and providing semantic and morphosyntactic context for their languages.This publication is intended for academics, and for specialists in the field of linguistics and minority and indigenous languages. It will also benefit students as a guide to field research, as well as language activists, interested in documenting and preserving their mother tongue.
Strategies for Media Reform: International Perspectives
by Robert W. Mcchesney Jonathan A. Obar Des Freedman Cheryl MartensMedia reform plays an increasingly important role in the struggle for social justice. As battles are fought over the future of investigative journalism, media ownership, spectrum management, speech rights, broadband access, network neutrality, the surveillance apparatus, and digital literacy, what effective strategies can be used in the pursuit of effective media reform? Prepared by thirty-three scholars and activists from more than twenty-five countries, Strategies for Media Reform focuses on theorizing media democratization and evaluating specific projects for media reform. This edited collection of articles offers readers the opportunity to reflect on the prospects for and challenges facing campaigns for media reform and gathers significant examples of theory, advocacy, and activism from multinational perspectives.
Strategies for Reading Assessment and Instruction: Helping Every Child Succeed (4th Edition)
by D. Ray Reutzel Robert B. CooterThis best-selling book is a ready-reference for teachers of reading, a highly popular core text for reading diagnosis and assessment courses, and an ideal guide for ongoing professional development workshops. The unique format of the book, with its IF/THEN Strategy Guides that help readers quickly match student needs to research-proven strategies, make it a quick, effective, "point-of-teaching" resource of up to date information, strategies, and suggestions. In Strategies for Reading Assessment and Instruction Readers can quickly turn to current information on evidence-based assessment and instruction and find ways to assess, teach, and organize for effective and comprehensive reading instruction.
Strategies for Reading in the Content Areas
by Roberta L. Sejnost Sharon M. ThieseFormerly a SkyLight publication.Strategies for Reading in the Content Areas-excerpted from Reading and Writing Across Content Areas-describes the reading process and suggests strategies that can be used before, during, and after reading. Teachers will find examples for science, social studies, mathematics, and health. This handy booklet is a great, easy-to-access resource for content area teachers!
Strategies for Second Language Listening: Current Scenarios and Improved Pedagogy
by Denise Santos Suzanne GrahamThis book seeks to help teachers teach listening in a more principled way by presenting what is known from research, exploring teachers' beliefs and practices, examining textbook materials, and offering practical activities for improving second language listening.
Strategies for Successful Writing: A Rhetoric, Research Guide, and Reader (Brief Edition, 9th Edition)
by James A. Reinking Robert von der OstenThe ninth edition of Strategies for Successful Writing: A Rhetoric, Research Guide, and Reader is a comprehensive textbook that offers ample material for a full-year composition course.
Strategies for Successful Writing: A Rhetoric, Research Guide, Reader, and Handbook (Tenth Edition)
by James A. Reinking Robert von der OstenStrategies for Successful Writing keeps instruction brief and to-the-point so that students spend less time reading about writing and more time writing. Instruction delivered through extensive examples helps students see what different strategies look like when applied in real texts.
Strategies for Survival at SIBIKWA 1988 – 2021: Landmarks of South African Theatre History (Routledge Advances in Theatre & Performance Studies)
by Phyllis Klotz Smal NdabaThis book provides an engaging and contextualised insight into a South African township-based arts centre that has survived the vicissitudes of steady militarisation in townships during some of the worst years of apartheid as well as the exhilaration of a new democratic policy while attempting to circumnavigate different policies and funding dispensations. Sibikwa provides arts centres across the world and especially those in decolonising countries with strategies for survival in tumultuous times. This multi-disciplinary book maps and co-ordinates wider historical, political, and social contextual concerns and events with matters specific to a community-based east of Johannesburg and provides an exploration and analysis by experts of authentic theatre-making and performance, dance, indigenous music, arts in education and NGO governance. It has contemporary significance and raises important questions regarding inclusivity and transformation, the function and future of arts centres, community-based applied arts practices, creativity, and international partnerships. This study will be of great interest to students and scholars in theatre and performance, indigenous music, dance, and South African history.
Strategies for Teaching First-Year Composition
by Duane Roen Veronica Pantoja Lauren Yena Susan K. Miller Eric WaggonerThis book presents 93 essays that offer guidance, reassurance, and commentary on the many activities leading up to and surrounding classroom instruction in first-year composition. Essays in the book are written by instructors who teach in community colleges, liberal arts colleges, state university systems, and research institutions.
Strategies For Technical Communication In The Workplace (Third Edition)
by Laura J. Gurak John M. LannonBased on the acclaimed Technical Communication by Lannon and Gurak, Strategies for Technical Communication in the Workplace, Third Edition prepares students for workplace writing through a clear and concise writing style, useful checklists, practical applications, numerous sample documents, and coverage of technology and global issues. <P><P>The third edition addresses changing technology in the workplace with a complete chapter on social media, updated examples, and sample documents. This brief and affordable text is accessible to students of all writing levels.
Strategies for Writers (6th grade) (Next Generation Assessment Edition)
by L. Crawford Rebecca Bowers Sipe"Features a rubrics-based instruction and a writing process with emphasis on prewriting and revising. Grammar is taught in conjunction with writing, so students learn how grammar is best applied to writing." (teacher's edition p.T2).
Strategies for Writing: A Basic Approach
by Ann E. Healy Martha WalusayiA composition textbook illustrated and written with a lot of model essays, an introduction to writing resumes and cover letters, numerous individual and small-group exercises throughout the text to make the reader become a more flexible writer.
Strategies for Writing Successful Essays
by Nell MeriwetherA quick and easy to use guide to writing an essay.
Strategies in Learning and Using a Second Language (Applied Linguistics And Language Study Ser.)
by Andrew D. CohenStrategies in Learning and Using a Second Language examines what it takes to achieve long-term success in languages beyond the first language. Distinguishing language learning from language-use strategies, Andrew D. Cohen disentangles a morass of terminology to help the reader see what language strategies are and how they can enhance performance. Particular areas of research examined in the book include: - links between the use of task-specific strategies and language performance - how multilinguals verbalise their thoughts during language learning and use strategies that learners use in test-taking contexts In this fully revised and substantially rewritten second edition, every chapter has been reworked, with material either updated or replaced. Entirely new material has also been developed based on examples of specific strategies supplied by actual learners, mostly drawn from a website featuring these strategies in the learning of Spanish grammar.Strategies in Learning and Using a Second language will be an invaluable resource for language teachers and researchers, as well as for administrators of second language programmes and for students of applied linguistics.
Strategies of Ambiguity (Routledge Studies in Twentieth-Century Literature)
by Matthias Bauer Angelika ZirkerThere has been a growing awareness that ambiguity is not just a necessary evil of the language system resulting, for instance, from its need for economy, or, by contrast, a blessing that allows writers to involve readers in endless games of assigning meaning to a literary text. The present volume contributes to overcoming this alternative by focusing on strategies of ambiguity (and the strategic avoidance of ambiguity) both at the production and the reception end of communication. The authors examine ways in which speakers and hearers may use ambiguous words, structures, references, and situations to pursue communicative ends. For example, the question is asked what it actually means when a listener strategically perceives ambiguity, which may happen both synchronically (e.g. in conversations) as well as diachronically (e.g. when strategically ambiguating biblical texts in order to make them applicable to moral lessons). Another example is the question whether ambiguity awareness increases the strategic use of ambiguity in prosody. Moreover, the authors not only enquire into effects of ambiguous meanings but also into the strategic use of ambiguity as such, for example, as a response to censorship or as a means of provoking irritation. This volume brings together several contributions from linguistics, literary studies, rhetoric, psychology and theology, and aims at providing a systematic approach to the strategic production and perception of ambiguity in a variety of texts and contexts. The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
Strategies of Ambiguity (Routledge Studies in Twentieth-Century Literature)
by Matthias Bauer Angelika ZirkerThere has been a growing awareness that ambiguity is not just a necessary evil of the language system resulting, for instance, from its need for economy or, by contrast, a blessing that allows writers to involve readers in endless games of assigning meaning to a literary text. The present volume contributes to overcoming this alternative by focusing on strategies of ambiguity (and the strategic avoidance of ambiguity) both at the production and the reception end of communication. The authors examine ways in which speakers and hearers may use ambiguous words, structures, references, and situations to pursue communicative ends. For example, the question is asked what it actually means when a listener strategically perceives ambiguity, which may happen both synchronically (e.g. in conversations) as well as diachronically (e.g. when strategically ambiguating biblical texts in order to make them applicable to moral lessons). Another example is the question of whether ambiguity awareness increases the strategic use of ambiguity in prosody. Moreover, the authors enquire not only into the effects of ambiguous meanings but also into the strategic use of ambiguity as such, for example, as a response to censorship or as a means of provoking irritation. This volume brings together several contributions from linguistics, literary studies, rhetoric, psychology, and theology, and it aims to provide a systematic approach to the strategic production and perception of ambiguity in a variety of texts and contexts.The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
Strategies of Representation in Auto/biography
by Muchativugwa Hove Kgomotso MasemolaStrategies of Representation in Auto/biography investigates how selves are represented and reconstructed in selected auto/biographical readings from African literary discourse. It examines how such representations confirm, validate, interrogate and pervade conversations with issues of identity, nation and history. In addition to providing an overview of the multidimensionality of auto/biography, the book also introduces readers to various ways of reading and analysing auto/biographical writings and develops specific perspectives on the genre and views inherently expressed through the re-imagined, re-membered and re-constructed self that speaks through the pages of autobiographical scripting. The focus on auto/biographical writings from southern Africa, specifically South Africa and Zimbabwe, offers a fresh reading of the work of significant figures in the political, economic and sociological spheres of these nation states. This collection shows that auto/biography may be more than simply the representation of an individual life, and that the socio-cultural memory of a people is a core aspect influencing individual self-representation.
Strategies of Silence: Reflections on the Practice and Pedagogy of Creative Writing (Routledge Studies in Creative Writing)
by Simon Heywood Moy McCroryThis unique book takes silence as its central concept and questions the range of meanings and values which inform the idea as it impinges on the creative process and its content and contexts. The thematic core of silence allows a consideration of silencing and silence as opposite ends of a spectrum: one shutting down, the other enabling and opening up. As a multidisciplinary collection of essays derived from the teaching and implementation of Creative Writing at university level, the contributors consider silence as strategic, both through the need for silence and as something which compels resistance. They explore how writing has employed images and tropes of silence in the past, and used silence and gaps technically. In considering marginalised and forgotten voices, this book shows how writers bring their diverse range of backgrounds and experience to work with and against silence in Creative Writing Studies. The first theoretical work on silence in Creative Writing, this field-shifting book is an essential read for both practitioners and students of Creative Writing at the higher education level.