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Understanding American Icons: An Introduction to Semiotics
by Arthur Asa BergerThis brief, student-friendly introduction to the study of semiotics uses examples from 25 iconic locations in the United States. From Coney Island to Las Vegas, the World Trade Center to the Grand Canyon, Berger shows how semiotics offers a different lens in understanding locations taken for granted in American culture. He recasts Disneyland according to Freud, channels the Mall of America through Baudrilliard, and sees Mount Rushmore through the lens of Gramsci. A seasoned author of student texts, Berger offers an entertaining, non-threatening way to teach theory to undergraduates and that will fit ideally in classes on cultural studies, American studies, social theory, and tourism.
Understanding and Composing Multimodal Projects with 2021 MLA Update: A Hacker Handbooks Supplement
by Diana Hacker Nancy SommersThis ebook has been updated to provide you with the latest guidance on documenting sources in MLA style and follows the guidelines set forth in the MLA Handbook, 9th edition (April 2021).
Understanding and Teaching English Spelling: A Strategic Guide (ESL & Applied Linguistics Professional Series)
by Adam BrownConcise and engaging, this text provides pre-service and practicing English language teachers with the knowledge they need to successfully teach the spelling of English. Offering context and explanation for the English spelling system as well as uniquely addressing specific problems in learning the spelling of English words, this book empowers readers with strategies for coping with these problems. Divided into six accessible sections, Brown covers the history of English spelling, the influence of technology on spelling, the role of punctuation, the features of present-day English spelling, teaching strategies for coping with difficult spelling, and the future of spelling and literacy. The short, digestible chapters include practical learning objectives and end-of-chapter exercises to help teachers understand and explain English spelling concepts.
Understanding and Teaching Primary English: Theory Into Practice
by James Clements Mathew TobinInspiring and supporting you to become an insightful, creative and professional teacher of primary English. Teaching children English is an opportunity to give them skills that will enrich their entire lives and is a crucial part of their intellectual development. Covering all major aspects of primary English and following the foundations set in the early years, this book takes you through your teacher training and into your early career in the classroom. Each topic explores what we know from theory and the latest research, and then demonstrates how you can use this understanding in practice. Drawing on the authors’ own knowledge and experiences in the classroom, the book is full of practical advice and strategies to support your own teaching, while also helping you develop your subject knowledge. Key topics include: · Reading and writing in the early years · Curriculum design and planning · Promotive reading for pleasure and teachers as readers · Teaching writing and its role as a form of communication · Vocabulary development and word knowledge · Assessment for formative and summative purposes · Oracy and spoken language development
Understanding and Teaching Primary English: Theory Into Practice
by James Clements Mathew TobinInspiring and supporting you to become an insightful, creative and professional teacher of primary English. Teaching children English is an opportunity to give them skills that will enrich their entire lives and is a crucial part of their intellectual development. Covering all major aspects of primary English and following the foundations set in the early years, this book takes you through your teacher training and into your early career in the classroom. Each topic explores what we know from theory and the latest research, and then demonstrates how you can use this understanding in practice. Drawing on the authors’ own knowledge and experiences in the classroom, the book is full of practical advice and strategies to support your own teaching, while also helping you develop your subject knowledge. Key topics include: · Reading and writing in the early years · Curriculum design and planning · Promotive reading for pleasure and teachers as readers · Teaching writing and its role as a form of communication · Vocabulary development and word knowledge · Assessment for formative and summative purposes · Oracy and spoken language development
Understanding and Teaching Reading: An Interactive Model
by Emerald DechantIn the words of Aldous Huxley, "Every man who knows how to read has it in his power to magnify himself, to multiply the ways in which he exists, to make his life full, significant and interesting." Few people question the value of reading; in fact, most extol its virtues. As our culture becomes more complex, reading plays an increasingly greater role in satisfying personal needs and in promoting social awareness and growth. In the last 20 years, the teaching of this invaluable skill has focused so intensely on comprehension and prediction from context that it has lost sight of the significance of automaticity and fluency in the word-identification process. Reading is a synthesis of word recognition and comprehension; thus, this text is about these basic processes and their integration. A common plea from teachers today is that research and psychology be translated into teaching behavior. Therefore, the aim of this book is twofold: one, to identify, report, organize, and discuss those bits of data, research and theory that are most relevant to the teacher's understanding of the reading process; and two, to help educators to interpret and apply theory and research data to everyday classroom teaching, as well as to the problems encountered frequently in developmental and remedial teaching.
Understanding and Translating Chinese Martial Arts (New Frontiers in Translation Studies)
by Dan Jiao Defeng Li Lingwei Meng Yuhong PengThe present book features some introductory discussions on martial arts for the international audience and highlights in brief the complexities of translating the genre into English, often from a comparative literature perspective. Martial arts, also known as Kungfu or Wushu, refer to different families of Chinese fighting styles over many centuries. Martial arts fiction, or Wuxia literature, is a unique genre that depicts adventures of martial artists in ancient China. Understanding martial arts and the Chinese culture and philosophy behind them creates an intriguing experience, particularly, for non-Chinese readers; translating the literature into English poses unparalleled challenges for translators not only because of the culture embedded in it but also the fascinating martial arts moves and captivating names of many characters therein.
Understanding and Using English Grammar, Third Edition Workbook-Volume B
by Betty Schrampfer AzarA classic developmental skills text for intermediate to advanced students of English, "Understanding and Using English Grammar" is a comprehensive reference grammar as well as a stimulating and teachable classroom text.
Understanding and Using Reading Assessment, K-12
by Peter AfflerbachWell established as a teaching resource and course text, this guide to the "whats," "how-tos," and "whys" of reading assessment is now in a thoroughly revised fourth edition. Peter Afflerbach succinctly introduces major types of assessments, including formative and summative performance assessments, teacher questioning, and high-stakes testing. He provides an innovative framework (the CURRV model) for evaluating the suitability of assessments and combining them effectively to meet all students' needs. Emphasis is given to assessing core reading skills and strategies as well as noncognitive and social–emotional aspects of reading development. Helpful features include detailed examples of assessment done well, within-chapter "Enhance Your Understanding" questions and activities, and 25 reproducible and downloadable checklists and forms. New to This Edition *Explains assessment in a science-of-reading context. *Increased focus on equity issues, plus updated theory and research throughout. *Chapter on assessing early reading. *Chapter on assessing digital and critical reading.
Understanding Arguments: An Introduction To Informal Logic
by Walter Sinnott-Armstrong Robert J. FogelinCENGAGE ADVANTAGE BOOKS: UNDERSTANDING ARGUMENTS, CONCISE EDITION, 1E uses everyday life experiences to teach the basics of informal logic. By taking out the non-essential instruction, this edition hones in on the "argument construction" involved in day-to-day life, and how to do it better. Plus, to round out the discussion, CENGAGE ADVANTAGE BOOKS: UNDERSTANDING ARGUMENTS, CONCISE EDITION, 1E includes a three-chapter overview of formal logic as well.
Understanding Audiences: Theory and Method
by Andy RuddockThe history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.
Understanding Audiences: Learning To Use the Media Constructively (Routledge Communication Series)
by Robert H. WicksUnderstanding Audiences helps readers to recognize the important role that media plays in their lives and suggests ways in which they may use media constructively. Author Robert H. Wicks considers the relationship between the producers and the receivers of media information, focusing on how messages shape perceptions of social reality. He analyzes how contemporary media--including newspapers, film, television, and the Internet--vie for the attention of the audience members, and evaluates the importance of message structure and content in attracting and maintaining the attention of audiences. Wicks also examines the principles associated with persuasive communication and the ways in which professional communicators frame messages to help audiences construct meaning about the world around them. Among other features, this text: * describes the processes associated with human information processing; * presents an analysis of the principles associated with social learning in children and adults and explores the possibility that media messages may cultivate ideas, attitudes, and criticisms of this perspective; * explains how most media messages are framed to highlight or accentuate specific perspectives of individuals or organizations--challenging the notion of objectivity in media information messages; * considers the effects of media exposure, such as whether the contemporary media environment may be partially responsible for the recent rash of school violence among young people; * analyzes the Internet as an interactive medium and considers whether it has the potential to contribute to social and civic disengagement as it substitutes for human interaction; and * evaluates the principles of the uses and gratifications approach as they apply to the new media environment, including traditional media as well as popular genres like talk shows and developing media systems such as the Internet. Intended for upper-level undergraduate and graduate students who need to understand the nature of the media and how they interact with these messages, Understanding Audiences promotes the development of media literacy skills and helps readers to understand the processes associated with engaging them in media messages. It also offers them tools to apply toward the shaping of media in a socially constructive way.
Understanding Brecht
by Walter BenjaminA collection of essays of political philosophy by the renowned mid 20th-century critical theorist and literary criticThe relationship between philosopher-critic Walter Benjamin and playwright-poet Bertolt Brecht was both a lasting friendship and a powerful intellectual partnership. Having met in the late 1920s in Germany, Benjamin and Brecht, both independently minded Marxists with a deep understanding of and passionate commitment to the emancipatory potential of cultural practices, continued to discuss, argue and correspond on topics as varied as Fascism and the work of Franz Kafka. Faced by the onset of the &‘midnight of the century&’, with the Nazi subversion of the Weimar Republic in Germany and the Stalinist degeneration of the revolution in Russia, both men, in their own way, strove to keep alive the tradition of dialectical critique of the existing order and radical intervention in the world to transform it.In Understanding Brecht we find collected together Benjamin&’s most sensitive and probing writing on the dramatic and poetic work of his friend and tutor. Stimulated by Brecht&’s oeuvre and theorising his particular dramatic techniques—such as the famous &‘estrangement effect&’—Benjamin developed his own ideas about the role of art and the artist in crisis-ridden society.This volume contains Benjamin&’s introductions to Brecht&’s theory or epic theatre and close textual analyses of twelve poems by Brecht (printed in translation here) which exemplify Benjamin&’s insistence that literary form and content are indivisible. Elsewhere Benjamin discusses the plays The Mother, Terror and Misery of the Third Reich, and The Threepenny Opera, digressing for some general remarks on Marx and satire.Here we also find Benjamin&’s masterful essay &“The Author as Producer&” as well as an extract from his diaries that records the intense conversations held in the late 1930s in Denmark (Brecht&’s place of exile) between the two most important cultural theorists of this century. In these discussions, the two men talked of subjects as diverse as the work of Franz Kafka, the unfolding Soviet Trials, and the problems of literary work on the edge of international war.
Understanding Broadcast and Cable Finance: A Primer for the Non-Financial Manager
by Broadcast Cable Financial ManaFrom on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business. Understanding Broadcast and Cable Finance helps explain all the financial complexities of a modern electronic media enterprise. Whether you are a news director, sales manager, engineer or any other non-accounting professional that has a stake in the success of your company, this book will bring you up-to-speed on the essentials of financial management for broadcasting and cable.
Understanding Child Language Acquisition (Understanding Language)
by Caroline RowlandTaking an accessible and cross-linguistic approach, Understanding Child Language Acquisition introduces readers to the most important research on child language acquisition over the last fifty years, as well as to some of the most influential theories in the field. Rather than just describing what children can do at different ages Rowland explains why these research findings are important and what they tell us about how children acquire language. Key features include: Cross-linguistic analysis of how language acquisition differs between languages A chapter on how multilingual children acquire several languages at once Exercises to test comprehension Chapters organised around key questions that summarise the critical issues posed by researchers in the field, with summaries at the end Further reading suggestions to broaden understanding of the subject With its particular focus on outlining key similarities and differences across languages and what this cross-linguistic variation means for our ideas about language acquisition, Understanding Child Language Acquisition forms a comprehensive introduction to the subject for students of linguistics, psychology and speech and language therapy. Students and instructors will benefit from the comprehensive companion website that includes a students’ section featuring interactive comprehension exercises, extension activities, chapter recaps and answers to the exercises within the book. Material for instructors includes sample essay questions, answers to the extension activities for students and a Powerpoint including all the figures from the book. www.routledge.com/cw/rowland
Understanding Children's Books: A Guide for Education Professionals
by Ms Prue GoodwinChildren's books play a vital role in education, and this book helps you to choose books that have the most to offer young children. Each chapter reflects on a different theme or genre and their role in educational settings, and recommends ten 'must reads' within each one. The themes covered include: - books for babies - literature for the very young - narrative fiction - books in translation - poetry - picture books - graphic texts. Early years professionals, childcare professionals and teachers working from nursery to Key Stage 3 will find this book a fascinating and useful resource.
Understanding Children's Literature: Key Essays From The International Companion Encyclopedia Of Children's Literature
by Peter HuntEdited by Peter Hunt, a leading figure in the field, this book introduces the study of children’s literature, addressing theoretical questions as well as the most relevant critical approaches to the discipline. The fourteen chapters draw on insights from academic disciplines ranging from cultural and literary studies to education and psychology, and include an essay on what writers for children think about their craft. The result is a fascinating array of perspectives on key topics in children’s literature as well as an introduction to such diverse concerns as literacy, ideology, stylistics, feminism, history, culture and bibliotherapy. An extensive general bibliography is complemented by lists of further reading for each chapter and a glossary defines critical and technical terms, making the book accessible for those coming to the field or to a particular approach for the first time. In this second edition there are four entirely new chapters; contributors have revisited and revised or rewritten seven of the chapters to reflect new thinking, while the remaining three are classic essays, widely acknowledged to be definitive. Understanding Children’s Literature will not only be an invaluable guide for students of literature or education, but it will also inform and enrich the practice of teachers and librarians.
Understanding Chinese Multilingual Scholars’ Experiences of Writing and Publishing in English: A Social-Cognitive Perspective
by Congjun MuThis book analyses the English writing and publishing experiences of 118 scholars from 18 Chinese universities from a social-cognitive perspective. It addresses the challenges and strategies multilingual scholars, particularly Chinese academics, reported in the process of writing and publishing in English. This allows the author to present a taxonomy of journal article writing strategies that correspond to the lived experiences of scholars in China, but which can also be applied to other contexts in the world. This book offers a step-by-step analysis of ethnographic case studies, insights and implications for teaching practice, as well as suggested directions for future research. It will be of particular interest to scholars in the fields of ERPP (English for Research Publication Purposes) as well as students and scholars of applied linguistics more broadly.
Understanding Citizen Journalism as Civic Participation (Routledge Research in Journalism)
by Seungahn Nah Deborah S. ChungUnderstanding Citizen Journalism as Civic Participation re-conceptualizes citizen journalism in the context of Habermas’s theory of the public sphere and communicative action, to examine how citizen journalism practice as civic participation may contribute to a heathier community and democracy in the civil society context. Citizen journalism has garnered growing attention owing to the participation of ordinary citizens in the performance of news production. Drawing on the authors’ decade-long collaboration on citizen journalism scholarship, this book posits a theoretical framework that relies on diverse communication perspectives to understand citizen journalism practice and its democratic consequences. This book will be of great relevance to scholars, researchers, professionals and policy makers working in the field of journalism and media studies, culture studies, and communication studies.
Understanding Communication Theory: A Beginner's Guide
by Stephen M. CroucherThis book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory—the social scientific, interpretive, and critical approaches—and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Each theory chapter includes a sample undergraduate-written paper that applies the described theory, along with edits and commentary by Croucher, giving students an insider’s glimpse of the way communication theory can be written about and applied in the classroom and in real life. Featuring exercises, case studies and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.
Understanding Community Interpreting Services: Diversity and Access in Australia and Beyond (Palgrave Studies in Translating and Interpreting)
by Oktay EserThis book investigates community interpreting services as a market offering that satisfies the needs of Culturally and Linguistically Diverse (CALD) members of the Australian community, with an additional chapter on the Turkish context. Bringing together the disciplines of interpreting studies and management, the author analyses a variety of challenges which still arise in various fields of interpreting and suggest possible solutions, as well as future directions for other global contexts where changing demographics mean that community-based interpreting is increasingly relevant. Based on interviews with various stakeholders including directors, interpreters, and trainers in the private sector or state-run institutions, the book's main focus is the real experiences of people working on the ground in community interpreting. This book will be of interest to students and scholars of translation, interpreting and migration studies, as well as interpreters and their trainers, and government policy-makers.
Understanding Community Media: SAGE Publications
by Kevin HowleyA text that reveals the value and significance of community media in an era of global communicationWith contributions from an international team of well-known experts, media activists, and promising young scholars, this comprehensive volume examines community-based media from theoretical, empirical, and practical perspectives. More than 30 original essays provide an incisive and timely analysis of the relationships between media and society, technology and culture, and communication and community.Key FeaturesProvides vivid examples of community and alternative media initiatives from around the worldExplores a wide range of media institutions, forms, and practices—community radio, participatory video, street newspapers, Independent Media Centers, and community informaticsOffers cutting-edge analysis of community and alternative media with original essays from new, emerging, and established voices in the fieldTakes a multidimensional approach to community media studies by highlighting the social, economic, cultural, and political significance of alternative, independent, and community-oriented media organizationsEnters the ongoing debates regarding the theory and practice of community media in a comprehensive and engaging fashionIntended AudienceThis core text is designed for advanced undergraduate and graduate courses such as Community Media, Alternative Media, Media & Social Change, Communication & Culture, and Participatory Communication in the departments of communication, media studies, sociology, and cultural studies.
Understanding Context in Language Use and Teaching: An ELF Perspective
by Éva IllésThis book is a guide to understanding and applying the essential, heretofore elusive, notion of context in language study and pedagogy. Éva Illés offers a new, critical, systematic theoretical framework, then applies that framework to practical interactions and issues in communicative language teaching rooted in English as a Lingua Franca. By linking theory and practice for research and teaching around the world, this book brings a new awareness of how context can be conceptualised and related to language pedagogy to advanced students, teachers, teacher educators and researchers of language teaching, applied linguistics and pragmatics.
Understanding Corporate Communications
by Dmytro Oltarzhevskyi Yevgen ZagorulkoWith the aim to synthesise and simplify the core concepts of corporate communications, this book offers a clear look at the history of the discipline and profession with attention to essential principles for practice.This book focuses on corporate communications as the art and craft of managing a company's behaviour and effective communication in society. It examines corporate communications' theoretical and applied aspects, featuring reference to global research, reputational cases, and practical models. The book's main goal is to make explicit well-known global theories and the practical experiences of corporate communications professionals in an easily visualised style accessible to a wide readership.This book is suited to undergraduate and introductory executive education courses in corporate communications and as a reference and guide for early career communications professionals.
Understanding Corpus Linguistics (Understanding Language)
by Danielle Barth Stefan SchnellThis textbook introduces the fundamental concepts and methods of corpus linguistics for students approaching this topic for the first time, putting specific emphasis on the enormous linguistic diversity represented by approximately 7,000 human languages and broadening the scope of current concerns in general corpus linguistics. Including a basic toolkit to help the reader investigate language in different usage contexts, this book: Shows the relevance of corpora to a range of linguistic areas from phonology to sociolinguistics and discourse Covers recent developments in the application of corpus linguistics to the study of understudied languages and linguistic typology Features exercises, short problems, and questions Includes examples from real studies in over 15 languages plus multilingual corpora Providing the necessary corpus linguistics skills to critically evaluate and replicate studies, this book is essential reading for anyone studying corpus linguistics.