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Unleashing the Power of Digital Signage: Content Strategies for the 5th Screen
by Keith KelsenImplement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and strike a balance that uses messages effectively alongside the other advertising campaign elements. Through the included interviews, gain access to the wisdom of more than 45 experts, each of whom has deployed and operated successful digital signage networks. The companion website, www.5thscreen.info, features real-world implementations and video blog programming that includes interviews with industry notables. You'll learn how to: create a strategic communications blueprint and style guide for your network keep content flowing automatically-and therefore remaining relevant use data on viewers and traffic to build a programming schedule legally acquire and repurpose content more accurately predict where the future of content will lead Foreword by Joe Pine and Jim Gilmore authors of "The Experience Economy" and "Authenticity"
Unless It Moves the Human Heart
by Roger RosenblattFor more than forty years, distinguished author Roger Rosenblatt has also been a teacher of writing, guiding students with the same intelligence and generosity he brings to the page, answering the difficult questions about what makes a story good, an essay shapely, a novel successful, and the most profound and essential question of them all--why write?Unless It Moves the Human Heart details one semester in Rosenblatt's "Writing Everything" class. In a series of funny, intimate conversations, a diverse group of students--from Inur, a young woman whose family is from Pakistan, to Sven, an ex-fighter pilot--grapples with the questions and subjects most important to narrative craft. Delving into their varied lives, Rosenblatt brings readers closer to them, emotionally investing us in their failures and triumphs.More than a how-to for writers and aspiring writers, more than a memoir of teaching, Unless It Moves the Human Heart is a deeply felt and impassioned plea for the necessity of writing in our lives. As Rosenblatt wisely reminds us, "Writing is the cure for the disease of living. Doing it may sometimes feel like an escape from the world, but at its best moments it is an act of rescue."
Unless the Threat of Death Is Behind Them: Hard-Boiled Fiction and Film Noir
by John T. IrwinEarly in the twentieth century a new character type emerged in the crime novels of American writers such as Dashiell Hammett and Raymond Chandler: the "hard-boiled" detective, most famously exemplified by Sam Spade in The Maltese Falcon. Unlike the analytical detectives of nineteenth-century fiction, such as Edgar Allan Poe’s Inspector Dupin, the new detectives encountered cases not as intricate logical puzzles but as stark challenges of manhood. In the stories of these characters and their criminal opposites, John T. Irwin explores the tension within ideas of American masculinity between subordination and independence and, for the man who becomes "his own boss," the conflict between professional codes and personal desires. He shows how, within different works of hard-boiled fiction, the professional either overcomes the personal or is overcome by it, ending in ruinous relationships or in solitary integrity, and how within the genre all notions of manly independence are ultimately revealed to be illusions subordinate to fate itself. Tracing the stylistic development of the genre, Irwin demonstrates the particular influence of the novel of manners, especially the writing of F. Scott Fitzgerald. He goes on to argue that, from the time of World War II, when hard-boiled fiction began to appear on the screen in film noir just as women entered the workforce in large numbers, many of its themes came to extend to female empowerment. Finally, he discusses how these themes persist in contemporary dramatic series on television, representing the conflicted lives of Americans into the twenty-first century.
Unless the Threat of Death is Behind Them: Hard-Boiled Fiction and Film Noir
by John T. IrwinThe noted literary critic delves into the psychology and significance of American hardboiled crime fiction and film noir of the 1930s and ’40s.Early in the twentieth century, American crime novelists like Dashiell Hammett and Raymond Chandler put forward a new kind of character: the “hard-boiled” detective, as exemplified by Sam Spade in The Maltese Falcon. Unlike the analytical detectives of nineteenth-century fiction, these new detectives encountered cases not as intricate logical puzzles but as stark challenges of manhood. John T. Irwin explores how the stories of these characters grapple with ideas of American masculinity. Professional codes are pitted against personal desires, resulting in either ruinous relationships or solitary integrity. In thematic conflicts between independence and subordination, all notions of manly independence prove subordinate to the hand of fate.Tracing the stylistic development of the genre, Irwin demonstrates the particular influence of the novel of manners, especially the writing of F. Scott Fitzgerald. He also shows that as hard-boiled fiction began to appear on the screen in film noir, it took on themes of female empowerment—just as women entered the workforce in large numbers. Finally, he discusses how these themes persist in contemporary dramatic series on television, representing the conflicted lives of Americans into the twenty-first century.
Unlikely Collaboration: Gertrude Stein, Bernard Faÿ, and the Vichy Dilemma (Gender and Culture Series)
by Barbara WillIn 1941, the Jewish American writer and avant-garde icon Gertrude Stein embarked on one of the strangest intellectual projects of her life: translating for an American audience the speeches of Marshal Philippe Pétain, head of state for the collaborationist Vichy government. From 1941 to 1943, Stein translated thirty-two of Pétain's speeches, in which he outlined the Vichy policy barring Jews and other "foreign elements" from the public sphere while calling for France to reconcile with Nazi occupiers.Unlikely Collaboration pursues troubling questions: Why and under what circumstances would Stein undertake this project? The answers lie in Stein's link to the man at the core of this controversy: Bernard Faÿ, Stein's apparent Vichy protector. Faÿ was director of the Bibliothèque Nationale during the Vichy regime and overseer of the repression of French freemasons. He convinced Pétain to keep Stein undisturbed during the war and, in turn, encouraged her to translate Pétain for American audiences. Yet Faÿ's protection was not coercive. Stein described the thinker as her chief intellectual companion during her final years. Barbara Will outlines the formative powers of this relationship, noting possible affinities between Stein and Faÿ's political and aesthetic ideals, especially their reflection in Stein's writing from the late 1920s to the 1940s. Will treats their interaction as a case study of intellectual life during wartime France and an indication of America's place in the Vichy imagination. Her book forces a reconsideration of modernism and fascism, asking what led so many within the avant-garde toward fascist and collaborationist thought. Touching off a potential powder keg of critical dispute, Will replays a collaboration that proves essential to understanding fascism and the remaking of modern Europe.
Unlimited Eligibility?: Inclusive Democracy and the American Lyric (SUNY series in Multiethnic Literatures)
by Ryan CullRewrites the dominant narrative of the political work of lyric poetry in the United States since the nineteenth century.What if increased visibility of marginalized identities-a goal of much socially committed lyric poetry in the United States-does not necessarily lead to increased social recognition? For many contemporary scholars, this is the central question of lyric politics.Unlimited Eligibility? revisits and deeply historicizes this question. Ryan Cull explores the relationship of a diverse set of poets, including Walt Whitman, Jean Toomer, Hart Crane, James Merrill, Thylias Moss, and Claudia Rankine, to a series of movements intended to build inclusion: the St. Louis Hegelians, cultural pluralism, identity politics, and multiculturalism. In tracing the tensions in lyric poetry's merger with the pursuit of recognition, Cull offers a new history of the political work of lyric poetry while exposing the discursive roots of the nation's faltering progress toward becoming a more inclusive democracy.
Unlimited Players: The Intersections of Writing Center and Game Studies
by Holly Ryan Stephanie VieUnlimited Players provides writing center scholars with new approaches to engaging with multimodality in the writing center through the lenses of games, play, and digital literacies. Considering how game scholarship can productively deepen existing writing center conversations regarding the role of creativity, play, and engagement, this book helps practitioners approach a variety of practices, such as starting new writing centers, engaging tutors and writers, developing tutor education programs, developing new ways to approach multimodal and digital compositions brought to the writing center, and engaging with ongoing scholarly conversations in the field. The collection opens with theoretically driven chapters that approach writing center work through the lens of games and play. These chapters cover a range of topics, including considerations of identity, empathy, and power; productive language play during tutoring sessions; and writing center heuristics. The last section of the book includes games, written in the form of tabletop game directions, that directors can use for staff development or tutors can play with writers to help them develop their skills and practices. No other text offers a theoretical and practical approach to theorizing and using games in the writing center. Unlimited Players provides a new perspective on the long-standing challenges facing writing center scholars and offers insight into the complex questions raised in issues of multimodality, emerging technologies, tutor education, identity construction, and many more. It will be significant to writing center directors and administrators and those who teach tutor training courses.
Unlock the Bible: Keys to Discovering the People & Places
by F. F. Bruce Ronald Youngblood R. K. HarrisonBuild your Bible study library with this essential book on the people and places of the Bible. Unlock the Bible: Keys to Discovering the People & Places includes the best articles on the most important people and places in Scripture. Each article is drawn from Nelson's New Illustrated Bible Dictionary. Under the direction of Ronald F. Youngblood, the world's leading evangelical scholars updated and revised classic articles drawn from Herbert Lockyer, F. F. Bruce, and R. K. Harrison's extensive Bible dictionary. Features include: Alphabetical listing of topics Works with any major translation Pronunciation guide
Unlock the Bible: Keys to Exploring the Culture & Times
by Ronald F. YoungbloodBuild your Bible study library with this essential book on the cultures and history of the biblical world. Each article comes from Nelson's New Illustrated Bible Dictionary. This volume of the Unlock the Bible series includes articles on the most important kingdoms, peoples, and events in Scripture. Under the direction of Ronald F. Youngblood, the world's leading evangelical scholars updated and revised classic articles drawn from Herbert Lockyer, F. F. Bruce, and R. K. Harrison's extensive Bible dictionary. Features include: The most useful information at your fingertips Single-column format Maps and charts
Unlock the Bible: Keys to Understanding the Scripture
by Ronald F. YoungbloodEnrich your Bible study with one convenient book. Unlock the Bible: Keys to Understanding the Scripture includes the best articles on reading the books of the Bible, drawn from Nelson's New Illustrated Bible Dictionary. Under the direction of Ronald F. Youngblood, the world's leading evangelical scholars updated and revised classic articles drawn from Herbert Lockyer, F. F. Bruce, and R. K. Harrison's extensive Bible dictionary. Outlines, maps, pictures, and charts make the Bible's contents clearer for pastors, teachers, students, and devotional readers. Features include: The most useful information at your fingertips Works with any major translation Outlines, maps, and charts
Unlocking English Learners' Potential: Strategies for Making Content Accessible
by Diane Staehr Fenner Sydney C. Snyder“Schools are not intentionally equitable places for English learners to achieve, but they could be if the right system of support were put in place. Diane Staehr Fenner and Sydney Snyder recommend just such a system. Not only does it have significant potential for providing fuller access to the core curriculum, it also provides a path for teachers to travel as they navigate the individual needs of students and support their learning journeys.” —Douglas Fisher, Coauthor of Visible Learning for Literacy A once-in-a-generation text for assisting a new generation of students Content teachers and ESOL teachers, take special note: if you’re looking for a single resource to help your English learners meet the same challenging content standards as their English-proficient peers, your search is complete. Just dip into this toolbox of strategies, examples, templates, and activities from EL authorities Diane Staehr Fenner and Sydney Snyder. The best part? Unlocking English Learners’ Potential supports teachers across all levels of experience. The question is not if English learners can succeed in today’s more rigorous classrooms, but how. Unlocking English Learners’ Potential is all about the how: How to scaffold ELs’ instruction across content and grade levels How to promote ELs’ oral language development and academic language How to help ELs analyze text through close reading and text-dependent questions How to build ELs’ background knowledge How to design and use formative assessment with ELs Along the way, you’ll build the collaboration, advocacy, and leadership skills that we all need if we’re to fully support our English learners. After all, any one of us with at least one student acquiring English is now a teacher of ELs.
Unlocking English Learners' Potential: Strategies for Making Content Accessible
by Diane Staehr Fenner Sydney C. Snyder“Schools are not intentionally equitable places for English learners to achieve, but they could be if the right system of support were put in place. Diane Staehr Fenner and Sydney Snyder recommend just such a system. Not only does it have significant potential for providing fuller access to the core curriculum, it also provides a path for teachers to travel as they navigate the individual needs of students and support their learning journeys.” —Douglas Fisher, Coauthor of Visible Learning for Literacy A once-in-a-generation text for assisting a new generation of students Content teachers and ESOL teachers, take special note: if you’re looking for a single resource to help your English learners meet the same challenging content standards as their English-proficient peers, your search is complete. Just dip into this toolbox of strategies, examples, templates, and activities from EL authorities Diane Staehr Fenner and Sydney Snyder. The best part? Unlocking English Learners’ Potential supports teachers across all levels of experience. The question is not if English learners can succeed in today’s more rigorous classrooms, but how. Unlocking English Learners’ Potential is all about the how: How to scaffold ELs’ instruction across content and grade levels How to promote ELs’ oral language development and academic language How to help ELs analyze text through close reading and text-dependent questions How to build ELs’ background knowledge How to design and use formative assessment with ELs Along the way, you’ll build the collaboration, advocacy, and leadership skills that we all need if we’re to fully support our English learners. After all, any one of us with at least one student acquiring English is now a teacher of ELs.
Unlocking Harry Potter: Five Keys for the Serious Reader
by John GrangerIvory Tower culture mavens have, in patronizing fashion, dismissed the Potter books. Many Christian believers have condemned the books as "gateways to the occult." Is Harry Potter "really just slop" as Yale's Harold Bloom tells us? Are children reading these books in greater danger of joining dangerous cults than those who do not? Reading the books in context and in depth reveals answers to these questions as well as the reason these books upset both the intelligentsia and the true believers (who, it should be noted, are odd bedfellows!).
Unlocking Multilingual Learners’ Potential: Strategies for Making Content Accessible
by Diane Staehr Fenner Sydney Cail Snyder Meghan Gregoire-SmithBring classroom content to life for multilingual learners In this eagerly anticipated revision of their bestselling book, authors Diane Staehr Fenner, Sydney Snyder, and Meghan Gregoire-Smith share dynamic, research-backed strategies that every educator of multilingual learners (MLs) can add to their repertoire. Including more of what educators loved from the first edition—authentic classroom examples, a wide variety of research-based instructional strategies, and practical tools to implement across grade levels and content areas—this is the ultimate practical guide to unlocking the potential of MLs in K-12 classrooms. With fresh graphics and eye-catching colors, this thoroughly revised edition also includes: Considerations for newcomers and students with interrupted or no formal education (SLIFE) An added chapter on building scaffolded instruction and peer learning opportunities into MLs’ academic reading and writing activities Additional opportunities for reflection and application A new unit planning template aligned with research-based instructional practices, including a completed example unit Situated within five core beliefs that frame the must-haves for MLs’ equitable and excellent education, Unlocking Multilingual Learners′ Potential is a guide to research-based practices and a toolbox of strategies every educator can implement to make content accessible and increase language proficiency among MLs.
Unlocking Multilingual Learners’ Potential: Strategies for Making Content Accessible
by Diane Staehr Fenner Sydney Cail Snyder Meghan Gregoire-SmithBring classroom content to life for multilingual learners In this eagerly anticipated revision of their bestselling book, authors Diane Staehr Fenner, Sydney Snyder, and Meghan Gregoire-Smith share dynamic, research-backed strategies that every educator of multilingual learners (MLs) can add to their repertoire. Including more of what educators loved from the first edition—authentic classroom examples, a wide variety of research-based instructional strategies, and practical tools to implement across grade levels and content areas—this is the ultimate practical guide to unlocking the potential of MLs in K-12 classrooms. With fresh graphics and eye-catching colors, this thoroughly revised edition also includes: Considerations for newcomers and students with interrupted or no formal education (SLIFE) An added chapter on building scaffolded instruction and peer learning opportunities into MLs’ academic reading and writing activities Additional opportunities for reflection and application A new unit planning template aligned with research-based instructional practices, including a completed example unit Situated within five core beliefs that frame the must-haves for MLs’ equitable and excellent education, Unlocking Multilingual Learners′ Potential is a guide to research-based practices and a toolbox of strategies every educator can implement to make content accessible and increase language proficiency among MLs.
Unlocking Secrets: My Journey To An Open Heart
by Kathe CrawfordIn this inspiring, soul-searching, and deeply vulnerable memoir, Kathe Crawford lays bare the life of secrets that she kept for many years. When Crawford and her husband, Larry, discovered that Larry was HIV-positive in 1988, they decided to keep the diagnosis a secret from everyone, including their two children. Crawford kept this promise, layering secret upon secret, for almost 30 years, including for more than 20 years after Larry’s death and even as time revealed painful betrayals. Crawford’s journey of unlocking her own secrets, as well as her family’s, was the key to freeing her voice, opening her heart, and finding her true self.
Unlocking Writing: A Guide for Teachers (Unlocking Series)
by Mary WilliamsThe underpinning theme of this book is how children develop as writers and how self-awareness raises achievement. It offers creative approaches to increasing pupil motivation and performance by involving, amongst other things, Drama and ICT. The contributors offer practical advice on ways to meet the needs of boys, able children, SEN pupils and those learning English as an additional language; how to plan effective lessons; how to be flexible within the framework of the NLS; and the role of assessment and how it contributes to self-understanding. Central to all classroom practitioners and students, this innovative book improves general understanding of the process related to composition and transcription and helps to raise the standards of writing in all classrooms.
Unlocking the Future: The Urban Imagination in Contemporary Chinese Science Fiction
by Luo XiaomingThe book highlights the urban imagination in contemporary Chinese science fiction, in order to assess the capacity of Chinese society to conceive of the future. The author argues that ‘the future’ is a set of directional and normative ideas that forms the basis of the entire social mobilization mechanism in China, while the capacity to imagine the future is likely to be produced in response to the present challenges. By discussing the urban space, the reconstruction of time, the infrastructure, and concepts of the 'urban-rural' and civilization in contemporary Chinese science fiction, she demonstrates how contemporary Chinese sci-fi may offer potential solutions to ways of ‘unlocking’ the future. In addition, she also points out the limitations of Chinese society’s imaginative vision of the future. The book will be of interest to scholars and postgraduate students of modern Chinese literature, science fiction studies, urban studies, or cultural studies.
Unlocking the Poetry of W. B. Yeats: Heart Mysteries (Routledge Studies in Twentieth-Century Literature)
by Daniel TompsettUnlocking the Poetry of W.B. Yeats undertakes a thorough re-reading of Yeats' oeuvre as an extended meditation on the image and theme of the heart as it is evident within the poetry. It places the heart at the centre of a complex web of Yeatsian preoccupations and associations—from the biographical, to the poetic and philosophical, to the mythological and mystical. In particular, the book seeks to unlock Yeats’ mystifying aesthetic vision via his understanding of the ancient Egyptian "Weighing of the Heart" ceremony. The work provides a chronological narrative arc that looks to use the theme of the heart as it recurs in the poetry in order to circumvent and overcome more established frameworks. Its purpose is to offer refreshing ways of conceptualizing and building alternatives to more deeply entrenched, but not entirely satisfactory arguments that have been offered since Yeats' death in 1939, while demonstrating the centrality of the occult to Yeats' art.
Unmaking Love: The Contemporary Novel and the Impossibility of Union
by Ashley T SheldenThe contemporary novel does more than revise our conception of love-it explodes it, queers it, and makes it unrecognizable. Rather than providing union, connection, and completion, love in contemporary fiction destroys the possibility of unity, harbors negativity, and foregrounds difference. Unmaking Love explores the novelistic strategies that Ian McEwan, Zadie Smith, Hanif Kureshi, Alan Hollinghurst, and Hari Kunzru have used to fracture the ideal of romantic fusion. Working within the emergent field of love studies, Unmaking Love draws on cutting-edge theories in psychoanalysis and gender and sexuality studies to read love’s role in contemporary literature and its relation to queer negativity. It also compares modern-day and modernist depictions of love to delineate critical continuities and innovations.
Unmaking Love: The Contemporary Novel and the Impossibility of Union (Literature Now)
by Ashley SheldenThe contemporary novel does more than revise our conception of love—it explodes it, queers it, and makes it unrecognizable. Rather than providing union, connection, and completion, love in contemporary fiction destroys the possibility of unity, harbors negativity, and foregrounds difference. Comparing contemporary and modernist depictions of love to delineate critical continuities and innovations, Unmaking Love locates queerness in the novelistic strategies of Ian McEwan, Zadie Smith, Hanif Kureshi, Alan Hollinghurst, and Hari Kunzru. In their work, "queer love" becomes more than shorthand for sexual identity. It comes to embody thwarted expectations, disarticulated organization, and unnerving multiplicity. In queer love, social forms are deformed, affective bonds do not bind, and social structures threaten to come undone. Unmaking Love draws on psychoanalysis and gender and sexuality studies to read love's role in contemporary literature and its relation to queer negativity.
Unmaking Sex: The Gender Outlaws of Nineteenth-Century France
by Anne E. LintonDuring the nineteenth century, words like 'intersex' and 'trans' had not yet been invented to describe individuals whose bodies, or senses of self, conflicted with binary sex. But that does not mean that such people did not exist. In nineteenth-century France, case studies filled medical journals, high-profile trials captured headlines, and doctors staked their reputations on sex determinations only to have them later reversed by colleagues. While medical experts fought over what separated a man from a woman, novelists began to explore debates about binary sex and describe the experiences of gender-ambiguous characters. Anne Linton discusses over 200 newly-uncovered case studies while offering fresh readings of literature by several famous writers of the period, as well as long-overlooked popular fiction. This landmark contribution to the history of sexuality is the first book to examine intersex in both medicine and literature, sensitively relating historical 'hermaphrodism' to contemporary intersex activism and scholarship.
Unmaking The Making of Americans: Toward an Aesthetic Ontology
by E. L. McCallumArguing that Gertrude Stein's monumental novel The Making of Americans models a radically aesthetic relation to the world, E. L. McCallum demonstrates how the novel teaches us to read differently, unmaking our habits of reading. Each of the chapters works through close readings of Stein's text and a philosophical interlocutor to track a series of theoretical questions: what forms queer time, what are the limits of story, how do we feel emotion, how can we agree on a shared reality if interpretation and imagination intervene, and how do particular media shape how we convey this rich experience? The formally innovative agenda and epistemological drive of Stein's novel stages rich thought experiments that bear on questions that are central to some of the most vibrant conversations in literary studies today. In the midst of ongoing debates about the practices of reading, the difficulty of reading, and even the impossibility of reading, the moment has come to have a fuller critical engagement with this landmark novel. This book shows how.
Unmasking (New) Maternal Realities: Pregnancy, Childbirth, Postpartum in Global Literature, Cinema, and Media
by Laura Lazzari Giulia Po DeLisleThis book aims to shed light on artistic works centered on mothering and reproductive experiences, ones which defy outdated stereotypes, break taboos, overcome trauma, and empower women. The goal of this collection is to contribute to this field of studies and foster our understanding of what motherhood and mothering really look like in our society. Throughout this collaborative volume, the voices of established and emerging scholars merge to broaden the discourse on maternity by examining the complex and constantly evolving maternal experiences that are unique and yet transnational and universal in their essence.
Unnamable: The Ends of Asian American Art
by Susette MinRedraws the contours of Asian American art, attempting to free it from a categorization that stifles more than it reveals. Charting its historical conditions and the expansive contexts of its emergence, Susette Min challenges the notion of Asian American art as a site of reconciliation or as a way for marginalized artists to enter into the canon or mainstream art scene. Pressing critically on the politics of visibility and how this categorization reduces artworks by Asian American artists within narrow parameters of interpretation, Unnamable reconceives Asian American art not as a subset of objects, but as a medium that disrupts representations and embedded knowledge. By approaching Asian American art in this way, Min refigures the way we see Asian American art as an oppositional practice, less in terms of its aspirations to be seen—its greater visibility—and more in terms of how it models a different way of seeing and encountering the world. Uniquely presented, the chapters are organized thematically as mini-exhibitions, and offer readings of select works by contemporary artists including Tehching Hsieh, Byron Kim, Simon Leung, Mary Lum, and Nikki S. Lee. Min displays a curatorial practice and reading method that conceives of these works not as “exemplary” instances of Asian American art, but as engaged in an aesthetic practice that is open-ended. Ultimately, Unnamable insists that in order to reassess Asian American art and its place in art history, we need to let go not only of established viewing practices, but potentially even the category of Asian American art itself.