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Mark & Trace Analysis (Solving Crimes With Science: Forensics)
by William HunterCrimes happen every day all around the world. Sometimes, criminals think they have taken every possible precaution to avoid capture, but they are often mistaken. Every crime leaves a trace, and forensic science has evolved to find the tiniest bits of evidence imaginable at a crime scene. Mark & Trace Analysis gives readers some insights about the tricks and techniques used by forensic scientists and crime-scene investigators when evidence is scarce. Criminals always leave a trail. The trick is finding it.
Mark Felt: The Man Who Brought Down The White House
by John O'Connor Mark FeltNOW A MAJOR MOTION PICTURE starring Liam Neeson.The covert Watergate whistleblower tells the story of the dramatic showdown between the FBI and the Nixon White HouseIn the 1970s, Mark Felt was given the code name "Deep Throat" and shared intelligence on the Watergate break-in with a young reporter from the Washington Post named Bob Woodward. Thus began the greatest political scandal in the twentieth century, which would besmirch an entire administration and bring down a presidency.A patriotic man, Felt only revealed his role in our national history as he neared the end of his life. Based on his personal recollections, Mark Felt chronicles his FBI career, from the end of the great American crime wave and World War II to the culture wars of the 1960s and his penetration of the Weather Underground; provides rich historical and personal context for his role in the Watergate scandal; and depicts how he came to feel that the FBI needed a "Lone Ranger" to protect it from White House corruption.
Mark Twain’s Book of Animals
by Barry MoserThis volume gathers writings from the full span of Mark Twain's career and elucidates his special attachment to and regard for animals.
Marked Man: Frank Serpico’s Inside Battle Against Police Corruption
by Ouisie Shapiro John Florio1971. Brooklyn, New York. Undercover cop Frank Serpico is knocking on a drug dealer’s door. His partners are there to back him up, but when the door opens, he’s staring down the barrel of a gun—and his partners are nowhere to be found. For more than a century, the New York Police Department had been plagued by corruption, with cops openly taking bribes from gamblers and drug dealers. Not Serpico. He refused to take dirty money and fought to shed light on the dark underbelly of the NYPD. But instead of being hailed as a hero, he became a target for every crooked cop on the force. In Marked Man, John Florio and Ouisie Shapiro bring this true story of police corruption to life. Join Frank Serpico on his one-man crusade to clean up the largest police force in the United States. And discover the price he had to pay for being an honest cop.
Marked Men: Black Politicians and the Racialization of Scandal
by Nyron N. CrawfordExamines Black Americans’ suspicion about the potential political harassment of Black elected officialsIn Marked Men, Nyron N. Crawford offers a novel perspective on political scandal, corruption, and racial politics in the United States. Contrary to traditional beliefs that politicians are forgiven for their transgressions because of the benefits they provide their constituents, Crawford argues that Black Americans view political misdeeds by Black elected officials through a lens of suspicion towards the criminal legal system.Crawford’s work reveals that Black Americans often question the motivations behind investigations and indictments of Black politicians, expressing concern that such actions by the state are intended to undermine, embarrass, and harass Black leaders. Through a mixed-method approach including experiments, case studies, and survey data, Crawford illustrates that racialized suspicion shapes the way Black voters rally to protect their embattled Black political representatives.The book challenges conventional wisdom by highlighting how a tolerance of corruption is not the driving force behind the support for wayward politicians. Instead, racialized mistrust of the criminal justice system plays a pivotal role. By shedding light on this dynamic, Marked Men examines the complexities of political scandals and the intricate interplay between race and politics in contemporary America. The study calls for a deeper understanding of the motivations and attitudes of Black voters, prompting readers to reconsider prevailing assumptions about political accountability and forgiveness in the context of race.
Market Access of Traditional Chinese Medicinal Product in the EU under WTO Legal Framework (Economic and Financial Law & Policy – Shifting Insights & Values #5)
by Saisai WangThis book presents an in-depth analysis of issues in trade law and EU pharmaceutical law concerning market access for traditional Chinese medicinal products. It discusses these issues from the standpoints of fundamental law, international law and EU law, so to offer a comprehensive perspective. Specifically, it points out the core legislative issues for EU policymakers who deal with market access for traditional medicinal products; describes the relation between law and science; and offers essential information on herbal medicinal product registration in the EU. Further, it compares EU law and Chinese law in this regard, which can offer inspirations for readers from other counties that have similar medicinal products. The book uses straightforward, accessible language to break down the key issues involved.
Market Complicity and Christian Ethics
by Albino BarreraThe marketplace is a remarkable social institution that has greatly extended our reach so shoppers in the West can now buy fresh-cut flowers, vegetables, and tropical fruits grown halfway across the globe even in the depths of winter. However, these expanded choices have also come with considerable moral responsibilities as our economic decisions can have far-reaching effects by either ennobling or debasing human lives. Albino Barrera examines our own moral responsibilities for the distant harms of our market transactions from a Christian viewpoint, identifying how the market's division of labour makes us unwitting collaborators in others' wrongdoing and in collective ills. His important account covers a range of different subjects, including law, economics, philosophy, and theology, in order to identify the injurious ripple effects of our market activities.
Market Design Powers of the European Commission?: Remedies under Articles 7 and 9 Regulation 1/03 (Munich Studies on Innovation and Competition #13)
by Korbinian ReiterThis book provides a comprehensive analysis of the remedies practice the European Commission has adopted on the basis of articles 7 and 9 of regulation 1/03. Using article 7 as a normative benchmark, it shows that most of the criticism levelled at the Commission's article 9 decisions and the Alrosa judgment of the CJEU is not justified, since critics tend to over-state both the rigour of article 7 and the laxness of article 9. Remaining inconsistencies between the commitment practice and the standards for infringement decisions can, it is submitted, be justified by the consensual nature of commitment decisions and their underlying goal of procedural economy. Moreover, it is suggested that too little importance is generally assigned to the beneficial effect which commitments bring about by providing for precise and enforceable obligations without sacrificing the concerned undertakings’ freedom to choose how to put the infringement to an end. Adopting a case-oriented approach, this study provides valuable insights for academics and practitioners alike.
Market Entry and Competition Law in Latin America: The Role of Economic Development in Antitrust Analysis (Munich Studies on Innovation and Competition #14)
by Francisco Eduardo Beneke AvilaThis book explores the relationship between market entry analysis in competition law and the study of the determinants of aggregate investment. Macroeconomic and social characteristics, such as widespread corruption, political instability, and low levels of education are associated with lower investment rates. Progress on these indicators on the other hand is also strongly associated with sustained growth and higher investment rates. This book analyzes the interaction between these macro variables and the market-specific analysis typical in antitrust cases. Against this background, representative decisions of four Latin American competition authorities – México, El Salvador, Colombia, and Chile – on unilateral conduct are analyzed, focusing on market power assessment. The analysis shows that there is little to no explicit or implicit consideration of the impact of the macroeconomic environment on market dynamism and therefore on market power. This book also explores the influence that EU and US competition law have in the standards to prove ease of market entry developed by the Latin American authorities. Although most of the Latin American authorities share a lack of reliance on market forces, which is characteristic of EU competition law, this book argues that market entry analysis still needs to be adjusted to fit the socio-economic context that affects investment within the country and the degree to which each particular market is affected. Finally, the book proposes a framework on how the macro characteristics covered can be incorporated into competition law enforcement.
Market Integration Through Data Protection
by Mario Viola de Azevedo CunhaIn the context of the continuous advance of information technologies and biomedicine, and of the creation of economic blocs, this work analyzes the role that data protection plays in the integration of markets. It puts special emphasis on financial and insurance services. Further, it identifies the differences in the data protection systems of EU member states and examines the development of common standards and principles of data protection that could help build a data protection model for Mercosur. Divided into four parts, the book starts out with a discussion of the evolution of the right to privacy, focusing on the last few decades, and taking into account the development of new technologies. The second part discusses the interaction between data protection and specific industries that serve as case studies: insurance, banking and credit reporting. The focus of this part is on generalization and discrimination, adverse selection and the processing of sensitive and genetic data. The third part of the book presents an analysis of the legislation of three EU Member States (France, Italy and UK). Specific elements of analysis that are compared are the concepts of personal and anonymous data, data protection principles, the role of the data protection authorities, the role of the data protection officer, data subjects' rights, the processing of sensitive data, the processing of genetic data and the experience of the case studies in processing data. The book concludes with the proposal of a model for data protection that could be adopted by Mercosur, taking into account the different levels of data protection that exist in its member states.
Market Integration: The EU Experience and Implications for Regulatory Reform in China
by Niels Philipsen Stefan E. Weishaar Guangdong XuThis book examines the relationship between regulation and market integration, with a special focus on China. It pursues a Law and Economics and Comparative Law approach (China and EU) to analyze the current obstacles to market integration and domestic economic growth in China. Topics covered at the national level include competition law, public procurement rules and financial regulation. At the regional and local level, this book addresses questions related to administrative monopolies, self-regulation, legal services markets, and environmental law.
Market or State: The Regulation and Practice of Bankers' Remuneration in the UK and China
by Longjie LuThis book investigates the pre-crisis practice of bankers' remuneration in the UK to provide evidence of the problems in practice. It critically analyses the regulatory initiatives implemented after the crisis and investigates the post-crisis practice to reflect the effects and problems of the regulation. The book also discusses the traditional administration of remuneration and political incentives in Chinese banks and the regulatory initiatives for reforming bankers' remuneration. It investigates the recent practices in major Chinese banks to reveal the problems of the regulatory initiatives and the impact of political incentives. It will help academics, researchers, students and practitioners develop a comprehensive understanding of the ongoing reform of bankers' remuneration in the UK and the uniqueness of banks' remuneration systems and incentive mechanisms in China. Furthermore, it provides theoretical insights into the differences between the two jurisdictions in their regulations and practices and the deep-seated reasons for the differences.
Market, Ethics and Religion: The Market and its Limitations (Ethical Economy #62)
by Niels KærgårdThis book deals with the basic question of what money can and cannot buy and offers an analysis of the limitations of the market mechanism. Few concepts are as controversial as religion and the market mechanism. Some consider religion to be in conflict with a modern rational scientific view of life, and thus as a contributory cause of harsh conflicts and a barrier to human happiness. Others consider religious beliefs as the foundation for ethics and decent behaviour. Similar, a number of neoliberal writers acclaimed the market mechanism as one of the greatest triumphs of the human mind, and saw it as the main reason why rich countries became rich. Others are extremely skeptical and stress how this mechanism has result in big multinational firms with powerfully rich owners and masses of poor low-paid workers. Researchers from various fields - economists, social scientists, theologians and philosophers - handle these questions very differently, applying different methods and different ideals. This book offers a synthesis of the different viewpoints. It deals with economists’, theologians’ and philosophers’ differing thoughts about the market and its limitations.
Market-Oriented Disinformation Research: Digital Advertising, Disinformation and Fake News on Social Media (Routledge Studies in Marketing)
by Carlos Diaz RuizMarket-Oriented Disinformation Research explores the spread of false or misleading information online through the lens of marketing theory and consumer research. It examines how the business models of digital platforms and advertising technology firms (AdTech) generate digital markets that incentivize the circulation of harmful content for profit. Rather than viewing disinformation and misinformation as accidental byproducts, the book proposes that they thrive in the current markets designed for digital advertising and influencer marketing.Readers will learn how the amplification of disinformation can be linked to social media’s business model. Examples include how social media algorithms promote addictive content, how fake news sites use ad fraud to lure in advertising revenue, and how some content creators rely on clickbait, ragebait, bots, and conspiracy theories to boost their engagement metrics.The book is a must-read for scholars in journalism, media studies, and political communication, as well as policymakers interested in the democratic governance of social media platforms. In addition, it calls for digital marketing, advertising, and brand management professionals to take responsibility for their ad spending by advocating for greater oversight over AdTech intermediaries to prevent unethical actors from monetizing the harmful content that polarizes society and undermines democratic institutions.
Marketing Ethics and Consumer Society: Practising Inclusive, Responsible and Sustainable Marketing
by Athanasia Daskalopoulou Natalia YannopoulouThis unique new text explores marketing ethics, the impact of marketing on consumers’ lives, and the wider social, cultural, and political context of marketing activities.Taking a critical approach to marketing practice, the book discusses the growing sense of responsibility within the marketing discipline and addresses issues at the interface between marketing and society. Importantly for Marketing students, it works to develop an understanding of the impacts that marketing can have on consumers’ lives and the potential that future marketers have to shape contemporary society. Chapters cover marketing and advertising ethics, critical consumption, gender and race, brand activism, sustainability and corporate social responsibility, and understanding and protecting the consumer. Case studies drawn from international contexts featuring real-life and recognisable organisations are included in every chapter to bring the theory to life, enabling students to explore the ethical dilemmas and criticisms faced by organisations and consumers in contemporary society. Chapter outlines, learning outcomes, summaries, and self-assessment questions cement learning, whilst discussion questions aim to provoke interesting conversation.A much-needed and relevant textbook that brings together all the key contemporary topics in marketing ethics, this should be core reading for advanced undergraduate and postgraduate students studying modules on marketing ethics, ethical marketing and sustainability, and marketing and society.Online support materials include lecture slides and a test bank.
Marketing Global Justice: The Political Economy of International Criminal Law (Cambridge Studies in International and Comparative Law #151)
by Christine Schwöbel-PatelMarketing Global Justice is a critical study of efforts to 'sell' global justice. The book offers a new reading of the rise of international criminal law as the dominant institutional expression of global justice, linking it to the rise of branding. The political economy analysis employed highlights that a global elite benefit from marketised global justice whilst those who tend to be the 'faces' of global injustice - particularly victims of conflict - are instrumentalised and ultimately commodified. The book is an invitation to critically consider the predominance of market values in global justice, suggesting an 'occupying' of global justice as an avenue for drawing out social values.
Marketing That Matters: 10 Practices to Profit Your Business and Change the World
by Chip Conley Eric Friedenwald-FishmanAward-winning marketers Chip Conley and Eric Friedenwald-Fishman prove that "marketing" is not a dirty word - it is key to advancing both the value and values of any business.
Marketing and the Common Good: Essays from Notre Dame on Societal Impact
by Jr. Patrick E. Murphy John F. SherryMarketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas. Through original research and scholarship from the influential Mendoza School of Business, this book looks at marketing’s ramifications far beyond simple economic exchange. It addresses four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good. By bringing together the wide-ranging and interdisciplinary contributions, it provides a uniquely comprehensive and challenging exploration of some of the most pressing themes for business and society today.
Marketing for Attorneys and Law Firms
by William WinstonMarketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool. It aids attorneys as they evaluate and improve old marketing strategies and create new marketing strategies where such advertising was neglected. It is an ideal readings text for today’s attorney and legal consultants who wish to obtain a better insight into select aspects of marketing the law firm.This is the only readings book that focuses on these areas: applications of marketing planning, attorney selection by consumers, and client and provider attitudes toward legal services. Part Two thoroughly examines various aspects of how clients select and evaluate the performance of legal services. Today’s attorneys must first fully understand what their clients perceive about their services before jumping into marketing their services. This section provides insight that most attorneys would normally not investigate and lays the groundwork for the development of marketing programs. Part Three addresses the wide use of legal advertising, and again provides insight into what clients and attorneys think and perceive about various forms of advertising the law firm. This provides a base from which attorneys who are planning to advertise may be able to prevent failure and promote a greater level of success for the advertising program.Applied mainly to private legal practices and clinics, some of the specific topics covered in the three sections include consumers’perceptions of attorneys and legal advertising; attorneys’perceptions of marketing and advertising; perceived risk in selecting an attorney and how consumers actually select attorneys; customer/client service attributes for attorneys; measuring the effectiveness of legal advertising; market planning and strategies for today’s legal practice; promoting the legal practice; and developing referral and networking systems in legal practice.For attorneys in private practice, law firm libraries and administrators, law professors who specialize in practice development, consultants who concentrate in legal practice marketing, law school libraries, and marketing professors and consultants who teach or consult in the professional service sectors should read this invaluable reference book.
Marketing for Social Change: How to Turn Purpose into Business and Social Impact
by Kian BakhtiariBusiness as usual is not an option anymore. We need a new way of doing things and brands can no longer afford to stay silent on important social and environmental issues.With more consumer and legal scrutiny than ever before, brands need to work hard to ensure they embrace purpose in a long-term, sustainable and authentic way in order to actually create the social change they say they support. This is where Marketing for Social Change comes in. A deeply practical guide on how brands can take meaningful action whilst avoiding backlash, it outlines clear steps to building authentic purpose into the heart of business strategy. This book explores not only how you can find and define your brand's purpose but how you ensure that your purpose becomes an embedded part of your business rather than a mere PR stunt.By using real-world examples across a spectrum of issues such as The Body Shop's stance on animal testing to Nike's work with Colin Kaepernick, this book offers a guide of how marketers can create positive social change through creativity and action, regardless of the sort of company they work for, and how creating this positive change is beneficial for both society and business.
Marketing für Kanzleien und Wirtschaftsprüfer: Ein Praxishandbuch für Anwalts-, Steuerkanzleien und Wirtschaftsprüfungsunternehmen
by Claudia SchieblonMarketing, Business Development und Public Relations sind unerlässlicher Bestandteil der Unternehmensführung in Kanzleien und WP-Gesellschaften. Neben traditionellen Marketinginstrumenten beschreiten Kanzleien heute viele neue Wege, um im Wettbewerb um Marktposition, Mandanten und Personal bestehen zu können. Dieses Handbuch greift die für Wirtschaftskanzleien wichtigsten Marketing- und Geschäftsentwicklungsthemen auf und bietet Fachwissen wie auch Benchmark für die Protagonisten dieser Branchen. Die Autoren sind durchweg erfahrene Praktiker des Kanzleimarketings und Kenner der Branche.Für die 4. Auflage wurde das Buch vollständig überarbeitet und mit aktuellen Themen ergänzt.
Marketing für Kommunalverwaltung und Kommunalpolitik
by Thomas Breyer-MayländerThomas Breyer-Mayländer zeigt in diesem essential, wie Probleme sowohl bei der Rekrutierung von Kandidatinnen und Kandidaten für unterschiedliche Ämter als auch bei der Akquisition von Nachwuchskräften in Kommunalverwaltungen mithilfe einer klaren inhaltlichen Botschaft in Verbindung mit gezielten Kommunikations- und Partizipationsmaßnahmen reduziert werden können. Dabei kommt es neben einer gezielten Planung von PR- und Werbemaßnahmen auch auf die kreative Erschließung und Nutzung eigener, kommunaler Kommunikationskanäle an. Der Autor verdeutlicht, dass neben den Kommunikationsmaßnahmen auch aktivierende Formate der Beteiligung die gegenseitige Wahrnehmung von Bürgerinnen und Bürgern sowie Kommune/Kommunalpolitik verändern. Neben Partizipation geht es um Involvement, Identifikation und Commitment im Sinne einer selbstlosen Aktivität für das kommunale Gemeinwohl.
Marketing to the Poor: Creating Value
by Ramendra Singh and Tahir A. WaniThis book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies. Analyzing the sociocultural characteristics of these markets, it offers solutions for businesses to overcome spatial, institutional, and financial challenges while working in these contexts. Markets for the poor are characterized by resource scarcity, weak institutions, and low literary rates, as well as a strong presence of cultural and community ties. This book provides an understanding of these marketplaces, including the consumer’s wants and aspirations, the relationship of the individual within the social milieu, and their unique cultural contexts. It provides strategies for businesses to develop a bottom-up knowledge of global markets and incorporates practices which are inclusive and sustainable. It also explores the links between human development, entrepreneurship, and marketing which are especially relevant in the pandemic-hit global economy. This book will be of interest to students and researchers of marketing, business studies, business administration, rural management, marketing management, economics, and development studies.
Marketing und Business Development in Kanzleien
by Claudia SchieblonMarketing, Business Development und Public Relations sind unerlässlicher Bestandteil der Unternehmensführung in Wirtschaftskanzleien. Neben traditionellen Marketinginstrumenten beschreiten Kanzleien viele innovative Wege um im Wettbewerb um Marktposition, Mandanten und Personal zu bestehen. Dieses Handbuch greift die für Wirtschaftskanzleien aktuell wichtigsten Marketing- und Geschäftsentwicklungsthemen auf und bietet sehr praxisnahes Fachwissen für die Branchen. Die Autoren sind erfahrene Experten des Kanzleimarketings und Kenner der Branche. Für die 5. Auflage wurde das Buch vollständig aktualisiert und mit aktuellen Themen ergänzt.
Marketingrecht: Rechtsrahmen Eines Marketingmanagements
by Thomas Zerres Christopher ZerresDieses Buch legt eine umfassende Gesamtdarstellung des Marketingrechts vor und sensibilisiert für mögliche Rechtsprobleme im Marketing. Verantwortliche im Marketingmanagement, die Entscheidungen oft auch schnell treffen müssen, werden hier mit den Grundlagen rechtlicher Rahmenbedingungen vertraut gemacht. Der marketingspezifische Aufbau und die Entscheidungsorientierung gewährleisten dem Marketingmanagement als Hauptzielgruppe einen hohen Praxisnutzen. Der Leser erhält wertvolle Hinweise, wie er im Marketing effektiver und zielgerichteter mit der Rechtsabteilung oder externen Rechtsberatern kommunizieren kann.Der Inhalt• Rechtsrelevante Marketingentscheidungstatbestände• Rechtsrahmen der Marktforschung• Rechtsrahmen der Leistungspolitik• Rechtsrahmen der Preis- und Konditionenpolitik• Rechtsrahmen der Distributionspolitik• Rechtsrahmen der Kommunikationspolitik• Rechtsrahmen der PersonalpolitikDie AutorenProf. Dr. Thomas Zerres ist Professor für Zivil- und Wirtschaftsrecht an der Hochschule Konstanz für Wirtschaft Technik und Gestaltung (HTWG).Prof. Dr. Christopher Zerres ist Professor für Marketing an der Hochschule Offenburg.