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Marketing für Kanzleien und Wirtschaftsprüfer: Ein Praxishandbuch für Anwalts-, Steuerkanzleien und Wirtschaftsprüfungsunternehmen
by Claudia SchieblonMarketing, Business Development und Public Relations sind unerlässlicher Bestandteil der Unternehmensführung in Kanzleien und WP-Gesellschaften. Neben traditionellen Marketinginstrumenten beschreiten Kanzleien heute viele neue Wege, um im Wettbewerb um Marktposition, Mandanten und Personal bestehen zu können. Dieses Handbuch greift die für Wirtschaftskanzleien wichtigsten Marketing- und Geschäftsentwicklungsthemen auf und bietet Fachwissen wie auch Benchmark für die Protagonisten dieser Branchen. Die Autoren sind durchweg erfahrene Praktiker des Kanzleimarketings und Kenner der Branche.Für die 4. Auflage wurde das Buch vollständig überarbeitet und mit aktuellen Themen ergänzt.
Marketing für Kommunalverwaltung und Kommunalpolitik
by Thomas Breyer-MayländerThomas Breyer-Mayländer zeigt in diesem essential, wie Probleme sowohl bei der Rekrutierung von Kandidatinnen und Kandidaten für unterschiedliche Ämter als auch bei der Akquisition von Nachwuchskräften in Kommunalverwaltungen mithilfe einer klaren inhaltlichen Botschaft in Verbindung mit gezielten Kommunikations- und Partizipationsmaßnahmen reduziert werden können. Dabei kommt es neben einer gezielten Planung von PR- und Werbemaßnahmen auch auf die kreative Erschließung und Nutzung eigener, kommunaler Kommunikationskanäle an. Der Autor verdeutlicht, dass neben den Kommunikationsmaßnahmen auch aktivierende Formate der Beteiligung die gegenseitige Wahrnehmung von Bürgerinnen und Bürgern sowie Kommune/Kommunalpolitik verändern. Neben Partizipation geht es um Involvement, Identifikation und Commitment im Sinne einer selbstlosen Aktivität für das kommunale Gemeinwohl.
Marketing to the Poor: Creating Value
by Ramendra Singh and Tahir A. WaniThis book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies. Analyzing the sociocultural characteristics of these markets, it offers solutions for businesses to overcome spatial, institutional, and financial challenges while working in these contexts. Markets for the poor are characterized by resource scarcity, weak institutions, and low literary rates, as well as a strong presence of cultural and community ties. This book provides an understanding of these marketplaces, including the consumer’s wants and aspirations, the relationship of the individual within the social milieu, and their unique cultural contexts. It provides strategies for businesses to develop a bottom-up knowledge of global markets and incorporates practices which are inclusive and sustainable. It also explores the links between human development, entrepreneurship, and marketing which are especially relevant in the pandemic-hit global economy. This book will be of interest to students and researchers of marketing, business studies, business administration, rural management, marketing management, economics, and development studies.
Marketing und Business Development in Kanzleien
by Claudia SchieblonMarketing, Business Development und Public Relations sind unerlässlicher Bestandteil der Unternehmensführung in Wirtschaftskanzleien. Neben traditionellen Marketinginstrumenten beschreiten Kanzleien viele innovative Wege um im Wettbewerb um Marktposition, Mandanten und Personal zu bestehen. Dieses Handbuch greift die für Wirtschaftskanzleien aktuell wichtigsten Marketing- und Geschäftsentwicklungsthemen auf und bietet sehr praxisnahes Fachwissen für die Branchen. Die Autoren sind erfahrene Experten des Kanzleimarketings und Kenner der Branche. Für die 5. Auflage wurde das Buch vollständig aktualisiert und mit aktuellen Themen ergänzt.
Marketingrecht: Rechtsrahmen Eines Marketingmanagements
by Thomas Zerres Christopher ZerresDieses Buch legt eine umfassende Gesamtdarstellung des Marketingrechts vor und sensibilisiert für mögliche Rechtsprobleme im Marketing. Verantwortliche im Marketingmanagement, die Entscheidungen oft auch schnell treffen müssen, werden hier mit den Grundlagen rechtlicher Rahmenbedingungen vertraut gemacht. Der marketingspezifische Aufbau und die Entscheidungsorientierung gewährleisten dem Marketingmanagement als Hauptzielgruppe einen hohen Praxisnutzen. Der Leser erhält wertvolle Hinweise, wie er im Marketing effektiver und zielgerichteter mit der Rechtsabteilung oder externen Rechtsberatern kommunizieren kann.Der Inhalt• Rechtsrelevante Marketingentscheidungstatbestände• Rechtsrahmen der Marktforschung• Rechtsrahmen der Leistungspolitik• Rechtsrahmen der Preis- und Konditionenpolitik• Rechtsrahmen der Distributionspolitik• Rechtsrahmen der Kommunikationspolitik• Rechtsrahmen der PersonalpolitikDie AutorenProf. Dr. Thomas Zerres ist Professor für Zivil- und Wirtschaftsrecht an der Hochschule Konstanz für Wirtschaft Technik und Gestaltung (HTWG).Prof. Dr. Christopher Zerres ist Professor für Marketing an der Hochschule Offenburg.
Marketisation, Ethics and Healthcare: Policy, Practice and Moral Formation (Routledge Key Themes in Health and Society)
by Andrew Papanikitas Therese Feiler Joshua HordernHow does the market affect and redefine healthcare? The marketisation of Western healthcare systems has now proceeded well into its fourth decade. But the nature and meaning of the phenomenon has become increasingly opaque amidst changing discourses, policies and institutional structures. Moreover, ethics has become focussed on dealing with individual, clinical decisions and neglectful of the political economy which shapes healthcare. This interdisciplinary volume approaches marketisation by exploring the debates underlying the contemporary situation and by introducing reconstructive and reparative discourses. The first part explores contrary interpretations of ‘marketisation’ on a systemic level, with a view to organisational-ethical formation and the role of healthcare ethics. The second part presents the marketisation of healthcare at the level of policy-making, discusses the ethical ramifications of specific marketisation measures and considers the possibility of reconciling market forces with a covenantal understanding of healthcare. The final part examines healthcare workers’ and ethicists’ personal moral standing in a marketised healthcare system, with a view to preserving and enriching virtue, empathy and compassion. Chapters 4 and 7 of this book are freely available as downloadable Open Access PDFs at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.
Markets of Sorrow, Labors of Faith: New Orleans in the Wake of Katrina
by Vincanne AdamsMarkets of Sorrow, Labors of Faith is an ethnographic account of long-term recovery in post-Katrina New Orleans. It is also a sobering exploration of the privatization of vital social services under market-driven governance. In the wake of Hurricane Katrina, public agencies subcontracted disaster relief to private companies that turned the humanitarian work of recovery into lucrative business. These enterprises profited from the very suffering that they failed to ameliorate, producing a second-order disaster that exacerbated inequalities based on race and class and leaving residents to rebuild almost entirely on their own. Filled with the often desperate voices of residents who returned to New Orleans, Markets of Sorrow, Labors of Faith describes the human toll of disaster capitalism and the affect economy it has produced. While for-profit companies delayed delivery of federal resources to returning residents, faith-based and nonprofit groups stepped in to rebuild, compelled by the moral pull of charity and the emotional rewards of volunteer labor. Adams traces the success of charity efforts, even while noting an irony of neoliberalism, which encourages the very same for-profit companies to exploit these charities as another market opportunity. In so doing, the companies profit not once but twice on disaster.
Markets without Limits: Moral Virtues and Commercial Interests
by Jason F. Brennan Peter JaworskiMay you sell your vote? May you sell your kidney? May gay men pay surrogates to bear them children? May spouses pay each other to watch the kids, do the dishes, or have sex? Should we allow the rich to genetically engineer gifted, beautiful children? Should we allow betting markets on terrorist attacks and natural disasters? Most people shudder at the thought. To put some goods and services for sale offends human dignity. If everything is commodified, then nothing is sacred. The market corrodes our character. Or so most people say. In Markets without Limits, Jason Brennan and Peter Jaworski give markets a fair hearing. The market does not introduce wrongness where there was not any previously. Thus, the authors claim, the question of what rightfully may be bought and sold has a simple answer: if you may do it for free, you may do it for money. Contrary to the conservative consensus, they claim there are no inherent limits to what can be bought and sold, but only restrictions on how we buy and sell.
Markets without Limits: Moral Virtues and Commercial Interests
by Jason F. Brennan Peter JaworskiMay you sell your spare kidney? May gay men pay surrogates to bear them children? Should we allow betting markets on terrorist attacks and natural disasters? May spouses pay each other to do the dishes, watch the kids, or have sex? Should we allow the rich to genetically engineer gifted, beautiful children? May you ever sell your vote? Most people—and many philosophers—shudder at these questions. To put some goods and services for sale offends human dignity. If everything is commodified, then nothing is sacred. The market corrodes our character. In this expanded second edition of Markets without Limits, Jason Brennan and Peter M. Jaworski say it is now past time to give markets a fair hearing. The market does not, the authors claim, introduce wrongness where there was not any previously. Thus, the question of what rightfully may be bought and sold has a simple answer: if you may do it for free, you may do it for money. Contrary to the conservative consensus, Brennan and Jaworski claim there are no inherent limits to what can be bought and sold, but only restrictions on how we buy and sell. Key Updates and Revisions to the Second Edition: Includes revised introductory chapters to further clarify what’s at stake in the commodification debate. Provides easier-to-follow chapters on semiotic objections, stronger analyses of these objections, and more evidence of these objections’ widespread pervasiveness. Offers cogent responses to several recent papers that have raised counterexamples to the authors’ thesis. Includes new empirical evidence on the ways markets sometimes crowd in virtue and altruism. Analyzes the topics of blackmail and "associative" objections to markets. Includes new material on issues surrounding exploitation and coercion, selling citizenship, residency rights, and arguments about "dignity" as objections to markets.
Markets, Constitutions, and Inequality (Critical Studies in Jurisprudence)
by Anna Chadwick, Eleonora Lozano-Rodríguez, Andrés Palacios-Lleras, and Javier SolanaThis interdisciplinary collection examines the significance of constitutions in setting the terms and conditions upon which market economies operate. With some important exceptions, most notably from the tradition of Latin American constitutionalism, scholarship on constitutional law has paid negligible attention to questions of how constitutions relate to economic phenomena. A considerable body of literature has debated the due limits of the exercise of executive and legislative power, and discussions about legitimacy, democracy, and the adjudication of rights (civil and political, and socioeconomic) abound, yet scant attention has been paid by constitutional lawyers to the ways in which constitutions may protect and empower economic actors, and to how constitutions might influence the regulation and governance of specific markets. The contributors to this collection mobilize insights from other disciplines – including economic theory, history, and sociology – and consider the relationship between constitutional frameworks and bodies of law – including property law, criminal law, tax law, financial regulation, and human rights law – to advance understanding of how constitutions relate to markets and to the political economy. This book’s analysis of the role constitutions play in shaping markets will appeal to scholars and students in law, economics, history, politics, and sociology.
Markets, Ethics, and Business Ethics
by Steve ScaletMarkets, Ethics, and Business Ethics provides an introductory discussion on basic, challenging concepts of business ethics: markets, property rights, law, and corporations.This title presents a balance of institutional perspectives and the concrete decisions people make within those institutions. The text studies the rules and incentives of a business system as well as the ethical decisions that people confront within their roles as consumers, investors, managers, owners, employees, and citizens.
Markets, Ethics, and Business Ethics (2nd Edition)
by Steven Scalet<p>This book introduces a study of ethics and values to develop a deeper understanding of markets, business, and economic life. Its distinctive feature is its thorough integration across personal and institutional perspectives; across applied ethics and political philosophy; and across philosophy, business, and economics. <p>Part 1 studies markets, property rights, and law, and introduces normative theories with many applications. Part 2 examines the purpose of corporations and their responsibilities. Parts 3 and 4 analyze business and economic life through the ethics and values of welfare and efficiency, liberty, rights, equality, desert, personal character, community, and the common good. <p>This second edition maintains the strengths of the first edition—short, digestible chapters and engaging writing that explains challenging ideas clearly. The material is user-friendly, with an emphasis on a strong theoretical core. Easily adaptable to the instructor’s teaching, the chapters are separable and can be shaped to the interests of the instructor with suggested course outlines and flexible application to case studies. This text is designed both for coursework in business ethics, as well as interdisciplinary programs in philosophy, politics, economics, and law. This second edition: <p> <li>revises presentation of eight normative theories, with increased emphasis on linksto business and economic life <li>incorporates recent scholarship on shareholder/stakeholder debates about the purpose of corporations, bringing this important topic up to date <li>includes a new, streamlined preface that provides a quick overview of the book before smoothly guiding the reader to the first chapter <li>uses updated examples and applications <li>revamps a useful appendix, including enhancing the popular primer on ethics <li>includes Key Terms, Discussion Questions, Biographies, and Lists of Further Readings at the end of each chapter <li>includes a new ending chapter on the value of an ethical life
Markets, Morals, and Religion
by Peter L. Berger Jonathan B. ImberThe examination of the relationship of economic activity to other important aspects of human life and social behavior has inspired some of the most interesting and provocative social-scientific research in the past one hundred years. This book of original essays by leading thinkers across many disciplines offers new insights into enduring questions about how modern and modernizing market economies are both shaped by and shapers of morality, values, and religion.Part 1, "Markets and Morals," offers eight contributors who provide analyses of the various ways in which the market operates in relation to morality. An empirical presentation of moral values and market attitudes is given. Other essays take aim at how markets serve and disserve moral interests: Economic growth has moral consequences; the manipulation of markets exposes a moral underside; the nature of market failure has implications for understanding moral vulnerability; preference change has moral implications. In other chapters, a broad consideration of the positive moral effects of market economies is offered along with historical essays on the role that intellectuals have played in debates about the positive and negative effects of commercial life and on the ways in which the American idea of the pursuit of happiness reveals much about the morality of economic life.In Part 2, "Markets and Religion," nine contributors address both the historical and contemporary emergence of religious factors in the growth and transformation of global capitalism. Major religious traditions, including Judaism, Christianity, and Islam are examined for their contributions to answering questions about the nature and function of economic life in light of religious ideas and ideals. Several essays present original approaches to the importance of religious values to modern forms of consumption and to the political economy of reconciliation and forgiveness in nations coming to terms with past conflict. Finally, t
Marktgerechte Erbbaurechte: Wie Kommunen über Erbbaurechte bezahlbares Wohnen ermöglichen können
by Dirk LöhrIn den letzten Jahren entwickelte sich das Wohnen in den Ballungsräumen immer mehr von einer Grundvoraussetzung menschlicher Existenz zu einem Luxusgut. Vor 100 Jahren wurde in Deutschland das Erbbaurecht auch deswegen aus der Taufe gehoben, um bezahlbares Wohnen und Eigentumsbildung zu ermöglichen sowie der Spekulation auf dem Bodenmarkt entgegenzutreten. Zwar besinnen sich heute immer mehr Kommunen auf das Erbbaurecht, durchsetzen konnte sich dieses bislang jedoch nicht. Dirk Löhr geht in diesem Buch aus ökonomischer Sicht der Frage nach, warum dem so ist. Das Buch beschreibt, wie durch die Aufteilung einer Immobilie in die beiden Assetklassen „Grund und Boden“ sowie „Gebäude“ ein wirtschaftlicher Mehrwert gegenüber Volleigentum entstehen kann. Dieser Mehrwert könnte von Kommunen für die Bezuschussung bezahlbaren Wohnens verwendet werden. Die heutzutage gängigen Erbbaurechtsmodelle sind jedoch vollkommen ungeeignet, um dieses Potenzial zu heben. Eine andere, marktgerechte Anwendung ist daher nötig, um das Erbbaurecht zur "smarten Alternative" zu Volleigentum zu machen.Mit einem Geleitwort von Micheal Fabricius.
Maroon Claims to Sovereignty in Jamaican Territory
by Stephen VasciannieThis book is concerned with the Maroons of Accompong Town in Jamaica. Especially within the last five years, these Maroons, who constitute in some measure a distinct cultural group living in the defined area of Accompong Town, have presented reinvigorated claims that they comprise, in law and in fact, an independent state within Jamaica. Under the guidance of their energetic leader, Chief Richard Currie, they have claimed all the rights and duties of a sovereign state, maintaining that they are fully entitled to enjoy these rights under the name “The Sovereign State of Accompong.” Against this background, there is scope for a review of the bases, in national and international law, of the core Maroon claim to statehood, and for the responses that may validly be offered to that claim. This publication addresses the relevant arguments, reviews the historical position of Maroons in Jamaican society and offers conclusions about the status of the Maroon claim. Most existing literature on the Maroons concentrates on Maroon status in history. This book adds to the literature by exploring the legal arguments about Maroon sovereignty in Accompong in national and international law, a topic that is yet to be fully canvassed.
Marriage Equality: From Outlaws to In-Laws (Yale Law Library Series in Legal History and Reference)
by William N. Eskridge Jr. Christopher R. RianoThe definitive history of the marriage equality debate in the United States, praised by Library Journal as "beautifully and accessibly written. . . . An essential work.&” As a legal scholar who first argued in the early 1990s for a right to gay marriage, William N. Eskridge Jr. has been on the front lines of the debate over same‑sex marriage for decades. In this book, Eskridge and his coauthor, Christopher R. Riano, offer a panoramic and definitive history of America&’s marriage equality debate. The authors explore the deeply religious, rabidly political, frequently administrative, and pervasively constitutional features of the debate and consider all angles of its dramatic history. While giving a full account of the legal and political issues, the authors never lose sight of the personal stories of the people involved, or of the central place the right to marry holds in a person&’s ability to enjoy the dignity of full citizenship. This is not a triumphalist or one‑sided book but a thoughtful history of how the nation wrestled with an important question of moral and legal equality.
Marriage Law and Practice in the Long Eighteenth Century
by Rebecca ProbertThis book uses a wide range of primary sources - legal, literary and demographic - to provide a radical reassessment of eighteenth-century marriage. It disproves the widespread assumption that couples married simply by exchanging consent, demonstrating that such exchanges were regarded merely as contracts to marry and that marriage in church was almost universal outside London. It shows how the Clandestine Marriages Act of 1753 was primarily intended to prevent clergymen operating out of London's Fleet prison from conducting marriages, and that it was successful in so doing. It also refutes the idea that the 1753 Act was harsh or strictly interpreted, illustrating the courts' pragmatic approach. Finally, it establishes that only a few non-Anglicans married according to their own rites before the Act; while afterwards most - save the exempted Quakers and Jews - similarly married in church. In short, eighteenth-century couples complied with whatever the law required for a valid marriage.
Marriage Proposals: Questioning a Legal Status
by Anita BernsteinThe essays in Marriage Proposals envision a variety of scenarios in which adults would continue to join themselves together seeking permanent companionship and sustenance, linking sexual intimacy to a long commitment, usually caring for each other, and building new families. What would disappear are the legal consequences associated with marriage. No joint income tax return; no immigration privileges like the “fiancée visa” or the right to bring in a husband or wife; no special statuses for prison visits or hospital decisions; no prerogative to remain silent in court by claiming “confidential marital communications”; no pension entitlements; no marital benefits and detriments regarding criminal or civil liability.The anthology makes a unique contribution amid the two marriage furors of the day: same-sex marriage and the Bush Administration's “marriage movement” (that marrying is good and more marriages would be better for society). Abolishing the legal category of marriage is the only policy suggestion in current American discourse that speaks to both causes. Activists on both sides of the same-sex marriage fight, along with marriage movement partisans, all seek improvement through law reform. Marriage Proposals gives them a viable reform—abolition of marriage as a legal status—for fighting battles in the courtroom and the streets.Contributors include Anita Bernstein, Peggy Cooper Davis, Martha Albertson Fineman, Linda C. McClain, Marshall Miller, Lawrence Rosen, Mary Lyndon Shanley, and Dorian Solot.
Marriage Unbound: State Law, Power, and Inequality in Contemporary China
by Ke LiChina after Mao has undergone vast transformations, including massive rural-to-urban migration, rising divorce rates, and the steady expansion of the country's legal system. Today, divorce may appear a private concern, when in fact it is a profoundly political matter—especially in a national context where marriage was and has continued to be a key vehicle for nation-state building. Marriage Unbound focuses on the politics of divorce cases in contemporary China, following a group of women seeking judicial remedies for conjugal grievances and disputes. Drawing on extensive archival and ethnographic data, paired with unprecedented access to rural Chinese courtrooms, Ke Li presents not only a stirring portrayal of how these women navigate divorce litigation, but also a uniquely in-depth account of the modern Chinese legal system. With sensitive and fluid prose, Li reveals the struggles between the powerful and the powerless at the front lines of dispute management; the complex interplay between culture and the state; and insidious statecraft that far too often sacrifices women's rights and interests. Ultimately, this book shows how women's legal mobilization and rights contention can forge new ground for our understanding of law, politics, and inequality in an authoritarian regime.
Marriage and Cohabitation: Regulating Intimacy, Affection and Care (The Family, Law and Society)
by Alison DiduckThe law has long been interested in marriage and conjugal cohabitation and in the range of public and private obligations that accrue from intimate living. This collection of classic articles explores that legal interest, while at the same time locating marriage and cohabitation within a range of intimate affiliations. It offers the perspectives of a number of international scholars on questions of how, if at all, our different ways of intimacy ought to be recognised and regulated by law.
Marriage and Divorce Laws of the World
by Hyacinthe RingroseThis book gives an overview on the marriage and divorce laws of the various countries of the world.
Marriage and Divorce in a Multicultural Context
by Joel A. NicholsAmerican family law makes two key assumptions: first, that the civil state possesses sole authority over marriage and divorce; and second, that the civil law may contain only one regulatory regime for such matters. These assumptions run counter to the multicultural and religiously plural nature of our society. This book elaborates how those assumptions are descriptively incorrect, and it begins an important conversation about whether more pluralism in family law is normatively desirable. For example, may couples rely upon religious tribunals (Jewish, Muslim, or otherwise) to decide family law disputes? May couples opt into stricter divorce rules, either through premarital contracts or 'covenant marriages'? How should the state respond? Intentionally interdisciplinary and international in scope, this volume contains contributions from fourteen leading scholars. The authors address the provocative question of whether the state must consider sharing its jurisdictional authority with other groups in family law.
Marriage and Morals (Routledge Classics Ser.)
by Bertrand RussellMarriage and Morals is a compelling cross-cultural examination of individual, familial and societal attitudes towards sex and marriage. By exploring the codes by which we live our sexual lives and conventional morality, Russell daringly sets out a new morality, shaped and influenced by dramatic changes in society such as the emancipation of women and the wide-spread use of contraceptives. From the origin of marriage to the influence of religion, Russell explores the changing role of marriage and codes of sexual ethics. The influence of this great work has turned it into a worthy classic.
Marriage and the Law in the Age of Khubilai Khan: Cases From The Yuan Dianzhang
by Bettine BirgeThese thirteenth-century legal cases from the classic compendium Yuan dianzhang reveal the complex, contradictory inner workings of the Mongol-Yuan legal system, as seen through the prism of divorce, adultery, rape, wife-selling, and other marital disputes. Bettine Birge offers a meticulously annotated translation and analysis.
Marriage as a National Fiction: Represented Law in the Modern Novel
by Dagmar StöferleThere is a prehistory of the adultery novel, which became a pan-European literary paradigm in the second half of the 19th century. In the wake of the French Revolution, secular marriage legislation emerges, producing a metaphorical surplus that is still effective today. Using legal history and canonical literary texts from Rousseau to Goethe and Manzoni to Hugo and Flaubert, this book traces how marriage around 1800 became a figure of reflection for the modern nation-state. In the process, original contributions to the philology of the individual texts emerge. At the same time, law and literature are made fruitful for a historical semantics of society and community.This book is a translation of an original German 1st edition “Ehe als Nationalfiktion” by Dagmar Stöferle, published by J.B. Metzler, imprint of Springer-Verlag GmbH Germany, part of Springer Nature in 2020. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). The author (with the support of Chris Owain Carter) has subsequently revised the text further in an endeavour to refine the work stylistically.