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The Attention Economy and How Media Works: Simple Truths for Marketers
by Karen Nelson-FieldThis book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. It explains the stark reality of human attention processing in advertising. Readers will learn how to maximise a viewer’s divided attention by leveraging specific media attributes and using attention-grabbing creative triggers. Nelson-Field asks you to pay attention to a disrupted advertising future without panic, but rather with a keen eye on the things that brand owners can learn to control.
The Attention Fix: How to Focus in a World That Wants to Distract You
by Anders Hansen&“Anders Hansen&’s work is the antidote to our modern-day struggles.&”—Dr. Rangan Chatterjee, author of The Stress SolutionTake charge of your attention and break free from the digital overload with The Attention Fix by internationally bestselling, award-winning psychiatrist Dr. Anders Hansen.In this powerful guide, Dr. Hansen provides groundbreaking strategies to reclaim your focus and mental well-being. Unveiling the evolutionary reason for our distractibility, The Attention Fix sheds light on the toll our constant connection to smartphones and digital devices takes on our mental well-being. Backed by extensive research and studies, Dr. Hansen&’s insights are scientifically proven and enriched through his exploration of the intricacies of the human brain. With The Attention Fix, you can gain a comprehensive understanding of the latest scientific research on the brain and the true effects of unrestricted social media use, breaking free from the cycle of mindless scrolling and demotivation. Curb your addiction to screens and cultivate deep, single-task focus to experience a renewed sense of happiness, improved health, and enhanced productivity. Break free from the addiction cycle of mindless scrolling and demotivation utilizing Dr. Hansen&’s groundbreaking strategies.Dr. Hansen&’s expertise and insights are trusted by renowned experts and influential figures in mental health, fitness, and overall well-being. Learn about the latest scientific research on the brain as you gain a comprehensive understanding of the true effects of unrestricted social media use. Cure smartphone addiction and cultivate attention management skills to ease anxiety, find better focus, and decrease attention deficit symptoms.Understand the impact of our evolutionary traits in the modern world and explore the consequences of our physical and mental traits. Uncover the detrimental impact of unrestricted social media use on your brain and empower yourself to reclaim your attention span.
Attention Games
by Barbara Sher Ralph ButlerIf you want to focus children's attention, you first have to capture their interest. Attention Games is filled with interesting and child-tested activities that can help children of all ages become better at focusing and paying attention. By sharing the upbeat, joyful activities in Attention Games, you can enhance your child's intelligence, boost his confidence, increase his ability to concentrate on one thing for long periods, and show that you care. Developed by Barbara Sher-parent, teacher, play therapy specialist and pediatric occupational therapist-these activities are specially designed to encourage kids to expand their powers of attention in ways that will help them throughout their lives.
Attention, Genes and ADHD
by Florence Levy; David A. HayThis book focuses on the application of behaviour genetic approaches to twin studies, and reviews diagnostic to Attention Deficit Hyperactivity Disorder (ADHD), the relationships between reading, spelling and ADHD, and family and genetic influences on speech and speech and language.
Attention Hacking: The Power of Social Media Selling in Insurance and Finance
by Robin KieraA guide for insurance and other industries to staying on customers' radars Attention Hacking: The Power of Social Media Selling in Insurance and Finance shows how you can make insurance go viral on social media. It might sound too good to be true, but think about it—products that enhance wealth accumulation, health, and family protection should be as in-demand as the latest iPhone. People may never stand in line overnight to purchase the latest insurance products, but the tools and strategies in this book will help you get significantly closer—without pouring millions into marketing. In this book, Dr. Robin Kiera teaches tactics that global insurers and intermediaries have already used to position themselves successfully on social media. He explains, step by step, how you too can reach millions of people through the relevant channels. Before you can make a sale, you need to get the customer’s attention. Attention Hacking leads you straight to that goal. Learn how to position yourself and your company as influencers among your target market Sell insurance through savvy social media strategy and online marketing Get customers' attention with strategic content on LinkedIn, TikTok, Facebook, and more Recognize and abandon outdated strategies and marketing channels For CEOs and other decision makers in insurance and finance, Attention Hacking: The Power of Social Media Selling in Insurance and Finance is a revelation, showing that any industry—even the ones no one wants to hear about—can reach customers online. The basic principles of this book can also be applied to other financial products and to business generally. It’s time to get social media savvy.
Attention Hijacked: Using Mindfulness to Reclaim Your Brain from Tech
by Erica B. MarcusTechnology surrounds us every day: a phone alarm wakes us up, an electronic calendar tracks assignment deadlines, GPS directs us to the new dentist’s office, social media keeps us connected to friends and family, and streaming platforms make sure we’re never without something new to binge-watch. Our devices and apps can make life much more convenient and entertaining. But for years, scientists have warned that too much screen time may have negative effects on our health. With portable devices and remote learning, it is even more difficult to put down electronics. Being intentional about how and when to unplug can help teens and young adults to protect their physical and mental wellbeing in a world where screens and technology are increasingly becoming necessities rather than just conveniences. Attention Hijacked offers a roadmap for those deciding how they want to deal with technology, exploring the ways technology affects the individual, dispelling common misinformation, and using this knowledge to make personalized decisions. Page Plus links in the book lead to mindfulness and meditation audio clips. Using mindfulness techniques, this book gives readers the power to take charge of their technology use.
Attention in Action: Advances from Cognitive Neuroscience (Advances in Behavioural Brain Science)
by Glyn W. Humphreys M. Jane RiddochOver the past forty years much work has assessed how attention modulates perception, but relatively little work has evaluated the role of attention in action. This is despite the fact that recent research indicates that the relation between attention and action is a crucial factor in human performance. Attention in Action provides state-of-the-art discussion of the role of attention in action and of action in constraining attention. The research takes an interdisciplinary approach covering experimental studies of attention and action, neuropsychological studies of patients with impaired action and attention, single cell studies of cross-modal links in attention and action, and brain imaging studies on the underlying neural circuitry. Contributions from prominent international researchers both review the field and present new evidence, making this book an invaluable resource for researchers and therapists alike.
Attention in Performance: Acting Lessons in Sensory Anthropology (Anthropological Studies of Creativity and Perception)
by Cassis KilianThis book elucidates how learning from actors enables an intense education of attention for anthropologists. Actors perform the perception of sunshine, the sensation of pain, affects such as shock and emotions such as happiness; they act quarrels, erotic attraction, leadership and submission on stage. In order to achieve that, they undergo an education of attention, allowing them to develop skills that are also useful for anthropologists, particularly when doing research on phenomena that often elude academic procedures. Drawing on her own acting experiences and ongoing research with actors from Africa and Europe, Cassis Kilian takes up Tim Ingold’s manifold proposals to reconfigure anthropological research. She introduces approaches actors use to explore the complexity of human life and its bodily, sensual and emotional dimensions, which can be difficult for academics to grasp when examining topics such as everyday practices, traumatic experiences and power relations. Though the book discerns pitfalls in anthropological research and suggests artistic approaches to overcome them, it values anthropology as a discipline whose radical self-reflexive approach allows for such experiments. Including exercises and practical approaches, this is valuable reading for scholars interested in anthropological methods, sensory anthropology, perception and materiality, and theatre anthropology.
Attention in Vision: Perception, Communication and Action
by A.H.C. van der HeijdenAttention in Vision is an important work which aims to identify, address and solve some major problems and issues in the psychology of visual perception, attention and intentional control. The central aim is to investigate how people use their visual perception in the performance of tasks and to explore how the intentional control of action is achieved.Through an extensive review of the philosophy of psychology, the history of ideas and theories of intentional control, and an analysis of various tasks, a new theory is developed which argues that there is an important difference between report tasks and act tasks.The first section of the book introduces the issues of visual perception in a historical context and outlines van der Heijden's theory. The theory is developed in the second and third sections by analysing the findings from some of the main experimental paradigms of cognitive psychology and applying the theory to act tasks. Finally, the epilogue skilfully draws together the theory into an explanation of different historical and theoretical perspectives in psychology. This book will be invaluable to researchers and high-level undergraduates in the field of visual perception and attention.
Attention: A Love Story
by Casey SchwartzCombining expert storytelling with genuine self-scrutiny, Casey Schwartz details the decade she spend taking Adderall to help her pay attention (or so she thought) and then considers the role of attention in defining our lives as it has been understood by thinkers such as William James, David Foster Wallace, and Simone Weil. From our craving for distraction to our craving for a cure, from Silicon Valley consultants and psychedelic researchers to the findings of trauma expert Dr. Gabor Maté, Schwartz takes us on an eye-opening tour of the modern landscape of attention. Blending memoir, biography, and original reporting, Schwarz examines her attempts to preserve her authentic life and decide what is most important in it. Attention: A Love Story will resonate with readers who want to determine their own minds, away from the siren call of their screens.
Attention Management: How to Create Success and Gain Productivity Every Day (Ignite Reads #0)
by Maura ThomasDiscover the revolutionary antidote to overload and exhaustion Have you tried everything to become more productive—but you're still too busy and stressed? That's because the old approaches to productivity just don't work in today's fast-paced, tech-driven workplaces. What does work? Time management is outdated. Attention management is the solution you need.Attention management is the most essential skill you need to live a life of choice rather than a life of reaction and distraction. It's a collection of behaviors, including focus, mindfulness, control, presence, flow, and other skills, that will support your success. Productivity speaker, trainer, and author Maura Nevel Thomas shows you how to master attention management with practical strategies that make an immediate impact.
The Attention Merchants: The Epic Scramble to Get Inside Our Heads
by Tim WuFrom Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers.In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualized choices, the business model of "attention merchants" has always been the same. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS. But he makes clear that attention merchants grow ever-new heads, and their means of harvesting our attention have given rise to the defining industries of our time, changing our nature--cognitive, social, and otherwise--in ways unimaginable even a generation ago.From the Hardcover edition.
Attention Pays: How to Drive Profitability, Productivity, and Accountability
by Neen JamesDrive profitability, productivity, and accountability To create extraordinary lives, we must learn to “unplug” from the constant barrage of disruptions and “plug in” to the tools, strategies, and mindsets that allow us to harness our attention to reach our highest potential—and this book shows you how. Attention Pays spotlights on the power of attention and absolute focus. Personally: WHO we pay attention to. Professionally: WHAT we pay attention to. And Globally: HOW we pay attention in the world—and to the world. In an on-demand, 24/7 society, where distractions cost millions of people productivity, profitability, relationships and peace, it's time to pay attention to what matters most. • Includes powerful tips and tricks increase profitability • Shows you how to achieve maximum accountability and results • Provides strategies to help you productively manage daily tasks • Offers guidance on improving your daily attention and focus If you’re ready drive profitably, increase productivity and boost accountability, it’s time to tune out the noise, focus on what really matters and learn how Attention Pays.
Attention, Perception and Action: Selected Works of Glyn Humphreys (World Library of Psychologists)
by Glyn W. HumphreysIn the World Library of Psychologists series, international experts themselves present career-long collections of what they judge to be their finest pieces - extracts from books, key articles, salient research findings, and their major practical theoretical contributions. Glyn Humphreys is an internationally renowned cognitive neuropsychologist with research interests covering object recognition and its disorders, visual word recognition, object and spatial attention, the effects of action on cognition, and social cognition. Within the field of Psychology he has won a number of prestigious awards, including the Spearman Medal, the President’s Award of the British Psychological Society, and the Donald Broadbent Prize from the European Society for Cognitive Psychology. This collection reflects the different directions in his work and approaches which have been adopted. It will enable the reader to trace key developments in cognitive neuropsychology in a period of rapid change over the last thirty years. A newly written introduction contextualises the selection in relation to changes in the field during this time. Attention, Perception and Action will be invaluable reading for students and researchers in visual cognition, cognitive neuropsychology and vision neuroscience.
Attention, Perception and Memory: An Integrated Introduction
by Elizabeth StylesAlthough attention, perception and memory are identifiable components of the human cognitive system, this book argues that for a complete understanding of any of them it is necessary to appreciate the way they interact and depend on one another. Using close examination of experiments, studies of patients and evidence from cognitive neuroscience, each of these important areas in cognitive psychology is explored in detail and related to its counterparts. Written by an established author, Attention, Perception and Memory: An Integrated Introduction explains clearly the evolution and meaning of key terminology and assumptions and puts the different approaches to this field in context.
Attention, Representation, and Human Performance: Integration of Cognition, Emotion, and Motivation
by David Yun Dai Slim Masmoudi Abdelmajid NaceurThis volume presents a rare occasion where scholars from Europe, North Africa and North America share their research programs and findings revolving around an important theme: integration. Despite different research foci and methodologies, there is a strong consensus that we need to understand a psychological phenomenon in all its complexity, involving its neural, psychological, and social dimensions, involving perception and conception, and decision processes, involving motivation, emotion, and cognition – all in complex interaction. This volume is intended to reach out to basic and applied psychological researchers, cognitive and affective scientists, learning scientists, biologists, sociologists, neuropsychological researchers, and philosophers, who have an interest in an integrated understanding of the mind at work, particularly pertaining to explanations of real-life phenomena that have social and practical significance. A distinct feature of this volume is that most research involved is heavily built on neuropsychological evidence, while loyal to the experimental tradition with its focus on functional behavior in various situations and conditions that mimic or resemble real life. The viability of this approach to doing cutting-edge research that is relevant and applicable to many real-life phenomena should also make this body of research useful for a wide range of human endeavor, from religion, education, to industrial and organizational psychology.
The Attention Revolution
by Daniel Goleman B. Alan WallaceMeditation offers, in addition to its many other benefits, a method for achieving previously inconceivable levels of concentration. Author B. Alan Wallace has nearly thirty years' practice in attention-enhancing meditation, including a retreat he performed under the guidance of the Dalai Lama. An active participant in the much-publicized dialogues between Buddhists and scientists, Alan is uniquely qualified to speak intelligently to both camps, and The Attention Revolution is the definitive presentation of his knowledge. Beginning by pointing out the ill effects that follow from our inability to focus, Wallace moves on to explore a systematic path of meditation to deepen our capacity for deep concentration. The result is an exciting, rewarding "expedition of the mind," tracing everything from the confusion at the bottom of the trail to the extraordinary clarity and power that come with making it to the top. Along the way, the author also provides interludes and complementary practices for cultivating love, compassion, and clarity in our waking and dreaming lives. Attention is the key that makes personal change possible, and the good news is that it can be trained. This book shows how.
Attention Seeking
by Adam PhillipsAttention Seeking is a short, fascinating introduction to the concept of attention from Britain’s leading psychoanalyst, author of Missing Out and On Kindness.Everything depends on what, if anything, we find interesting: on what we are encouraged and educated to find interesting, and what we find ourselves being interested in despite ourselves. There is our official curiosity and our unofficial curiosity (and psychoanalysis is a story about the relationship between the two).Based on three connected lectures by Adam Phillips, this compact book is a lucid and memorable introduction to the concept of our attention, spanning from interest to obsession, private desire to corporate commodity. What is attention, and why do we seek it? How does our culture moralize attention as a force in need of control? Phillips is one of our brightest and most unusual thinkers, uniquely capable of bringing our deepest impulses and instincts to light.
Attention Span: A Groundbreaking Way to Restore Balance, Happiness and Productivity
by Gloria Mark*A "Next Big Idea Club" Must-Read Book for January**AS HEARD ON ARMCHAIR EXPERT WITH DAX SHEPARD*Rediscover your ability to pay attention with this groundbreaking new approach from "the definitive expert on distraction and multitasking" (Cal Newport).We spend an average of just 47 seconds on any screen before shifting our attention. It takes 25 minutes to bring our attention back to a task after an interruption. And we interrupt ourselves more than we're interrupted by others.In Attention Span, psychologist Gloria Mark reveals these and more surprising results from her decades of research into how technology affects our attention. She shows how much of what we think we know is wrong, including insights such as: Why multitasking hurts rather than helps productivity How social media and modern entertainment amplify our short attention spans What drains our mental resources and how to refuel them The four types of attention that we experience every day and how to recognize themWhile the concept of &“flow&” has previously been considered the ideal state of focus, Dr. Mark offers a new framework to help explain how our brains function in the digital world: kinetic attention. This book reveals how we can take control, not only to find more success in our careers, but also to find health and wellness in our everyday lives.
Attention! This Book Will Make You Money
by Jim F. KukralDrive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools. . . provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.
The Attention Zone: A Parent's Guide To Attention Deficit/Hyperactivity
by Michael CohenFirst published in 1998. Routledge is an imprint of Taylor & Francis, an informa company.
Attentional Selection: Top-Down, Bottom-Up and History-Based Biases (Elements in Perception)
by Jan Theeuwes Michel FailingIn this Element, a framework is proposed in which it is assumed that visual selection is the result of the interaction between top-down, bottom-up and selection-history factors. The Element discusses top-down attentional engagement and suppression, bottom-up selection by abrupt onsets and static singletons as well as lingering biases due to selection-history entailing priming, reward and statistical learning. We present an integrated framework in which biased competition among these three factors drives attention in a winner-take-all-fashion. We speculate which brain areas are likely to be involved and how signals representing these three factors feed into the priority map which ultimately determines selection.
The Attentional Shaping of Perceptual Experience: An Investigation into Attention and Cognitive Penetrability (Studies in Brain and Mind #16)
by Francesco MarchiThis monograph presents a clear account of when and how attentional processes can shape perceptual experience. This argument is based on the prediction-error minimization model of the mind. The author believes that the topic of attention should take a more central role in the debate about the influence of cognition on perception. Inside, he shows how this can be possible.The hypothesis that cognition may shape perceptual experience has been traditionally labeled as the cognitive penetrability of perceptual experience. Cognitive penetrability is relevant for several debates in philosophy and cognitive science. It tackles the possibility of gathering genuine knowledge on the basis of perceptual information about the world delivered by sensory channels. The problem, the author notes, is that if our previously acquired belief can shape current perceptual experiences, such experiences cannot serve as an adequate source of justification in retaining those beliefs or even forming new ones. He argues that cognitive penetration may sometimes happen through attentional processes, but that its occurrence need not undermine perceptual justification.The book provides an overview of the cognitive penetrability debate. The author discusses evidence that supports the occurrence of this phenomenon. Overall, this investigation offers readers a philosophical discussion of attention based on the biased-competition theory. It argues that attention is a property of mental representations that emerges from a metacognitive competition process.
The Attentive Life: Discerning God's Presence in All Things
by Leighton FordYour attention, please. That's what God wants, Leighton Ford discovered. It's the path to becoming like Christ. Distractions, fear and busyness were keeping Ford from seeing God's work in and around him. He was missing God. So he began a journey of longing and looking for God. And it started with paying attention. In these pages, he invites you to journey with him. Using the rich monastic tradition of praying the hours, Ford will walk with you, helping you pay attention to God's work in you and around you throughout each day and in different seasons of your life. If you're busy, distracted, rushing through each day, you might be feeling disconnected from God, unable to see how he's working. You might be missing him. But the way toward him starts with a pause and a prayer—with intention and attention—and becomes a way of life, awake and alive to the peaceful, powerful presence of God.
Attentive to God: Thinking Theologically in Ministry
by Ellen Blue Charles M. WoodHow the pastor reads a situation theologically will define the possibilities for ministry now and for the church's future.The pastor's theological lens effects every ministry task. This book introduces students to the importance of theological reflection. It tells them why theological reflection is crucial to who they are and what they do, and it shows them how they can acquire and strengthen their capacity for theological attentiveness. Central to Wood and Blue's approach is the conviction that pastoral character and pastoral practice are mutually formative. Also through the practice of ministry the pastor's identity is both continually discovered and continually worked on and worked out. All pastors must integrate who they believe themselves to be and who they believe God is to be effective leaders.