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Boom Chicago Presents the 30 Most Important Years in Dutch History
by Andrew Moskos Pep RosenfeldAn exciting history of the improv group you've never heard of that changed comedy in America—this is the story of Boom Chicago in Amsterdam as told by its founders and most famous alumni. "It’s kind of crazy, the impact on culture so many Boom Chicago alums have had. Boom was where I became my best comedic self: the excitement of Amsterdam, the freedom of that environment, the letting loose—it's magic. There's no better training ground." —Jordan Peele "Boom Chicago should have ended up on the scrap heap of 'Terrible Ideas Americans Have While Stoned in Amsterdam.' But when you stubbornly love one thing (comedy) as much as another thing (Amsterdam), you just believe they should be together. And here we are—thirty years later, Boom Chicago is alive and kicking." —Seth Meyers "Working at Boom Chicago was an unbelievable experience. Thank goodness someone was smart enough to write it all down! You're lucky 'cause you get to read about THE most exciting, fun, and illegal time I've ever had!" —Amber Ruffin Featuring interviews with: Meyers, Peele, Ruffin, Jason Sudeikis, Ike Barinholtz, Greg Shapiro, Kay Cannon, and many more; and a sixteen-page, full-color insert with both behind-the-scenes snapshots and images from live performances. What do Ted Lasso, Get Out, Late Night with Seth Meyers, 30 Rock, A Black Lady Sketch Show, Breaking Bad, Saturday Night Live, Girls5Eva, The Colbert Report, Inside Amy Schumer, Pitch Perfect, Key & Peele, The Daily Show, MADtv, Rick and Morty, The Amber Ruffin Show, Horrible Bosses, Portlandia, It's Always Sunny in Philadelphia, Suicide Squad, Superstore, How I Met Your Mother, Wicked, The Pee-Wee Herman Show, Brooklyn Nine-Nine, and Broad City all have in common? They all feature writers, creators, directors, or stars who got their start at Boom Chicago. Having risen roughly to the middle of Chicago's cutthroat comedy scene, Andrew Moskos and Pep Rosenfeld decamped the Midwest for Amsterdam, Netherlands in 1993 to start their own improv comedy troupe, Boom Chicago. In a foreign land with zero tradition of English-language humor, Moskos and Rosenfeld unwittingly created the finishing school for some of today's most groundbreaking comedic talents. They (along with coauthors Matt Diehl and Saskia Maas) document this journey in the definitive oral history Boom Chicago Presents the 30 Most Important Years in Dutch History. From its stages, Boom Chicago went on to launch cultural game changers like Seth Meyers, Jordan Peele, Amber Ruffin, Jason Sudeikis, Brendan Hunt, Ike Barinholtz, Kay Cannon, and Tami Sagher (and that's just a partial list). At Boom, these young upstarts honed their craft in front of unsuspecting foreign audiences and visiting dignitaries like Burt Reynolds, Run-DMC's Jam Master Jay, Dutch royalty, and the Netherlands's prime minister—all while navigating a world with legal weed and prostitution, annual holiday celebrations involving blackface, cookies with weird racist names, and football that has nothing to do with the NFL. From this culture shock, this collective created a more topical, inclusive, tech-savvy humor that would become the dominant comedy style of our time. Praise for Boom Chicago: "The Groundlings. The Harvard Lampoon. Second City. These comedy institutions have been supplying Hollywood with a steady stream of talent for decades. Well, there's another name—almost as influential—that you've never heard of: Amsterdam's Boom Chicago. Huh?"—G.Q. "A small theater in Amsterdam became the most influential American comedy factory you've never heard of . . . Boom alums have had a significant hand in many of the shows that defined the past two decades of comedy." —New Yor
Boom Country?: The New Wave of Indian Entrepreneurship
by Alan RoslingIn Boom Country?, Alan Rosling, entrepreneur and strategic advisor in India for over 35 years, explores an unmistakable and profound change that is underway in the Indian business landscape. A fresh wave of enterprise and start-ups; rapid advancements in technology; government reform; and recently developed pools of risk capital, he holds, are contributing increasingly to a massive expansion in new business ? all of it underpinned by a deep social change, a willingness to `do things differently?, especially among the young. Drawing upon his own experiences and more than 100 interviews with Indian entrepreneurs ? representing traditional leading business houses (Tata, Mahindra and Godrej), established first-generation entrepreneurs (Sunil Mittal, Kishore Biyani and Narayana Murthy, among others) and new-generation start-ups (including Sachin Bansal, Bhavish Aggarwal and Vijay Shekhar Sharma) ? as well as forces of the government, Rosling provides an incisive and in-depth analysis of the opportunities and challenges, both traditional and contemporary, of doing business in India. Yet, the growing uncertainty of global trends and India?s own record of under-performing despite its massive potential, lead him to one vital question: Can the current upsurge in entrepreneurial activity ? imperfect and early as it may be ? really reshape India?s economy and propel it towards becoming a true boom country for new enterprise?
Boom Fall 2014
by Jon ChristensenThoughtful, provocative, and playful, Boom: A Journal of California aims to create a lively conversation about the vital social, cultural, and political issues of our times, in California and the world beyond.
Boom Ravine: Somme (Battleground Europe)
by Trevor PidgeonThe principal action that took place here in February 1917 was of short duration and failure but with fascinating overtones. This is the dramatic story of the events on the Somme after the great battle of 1916 ended and before the Germans withdrew to the Hindenburg Line. Its focus is on a ravine easily as impressive as that at Beaumont Hamel.
BOOM! SPLAT!: Comics and Violence
by Jim Coby and Joanna Davis-McElligattContributions by Lawrence Abrams, Diana Álvarez Amell, Partha Bhattacharjee, Natalja Chestopalova, Jim Coby, Rita Costello, Sam Cowling, Joanna Davis-McElligatt, Elisabetta Di Minico, Kiera M. Gaswint, Vincent Haddad, Kaleb Knoblauch, Christina M. Knopf, Leah Milne, Jacob Murel, Priyanka Tripathi, and Steven S. Vrooman In 1954, the culture, distribution, and content of comics forever changed. Long a mainstay of America’s reading diet, comic books began to fall under the scrutiny of parent groups, church leaders, and politicians. The bright colors and cheaply printed pulp pages of comic books that had once provided an escape were suddenly presumed to house something lascivious, insidious, and morally corrosive. While anxieties about representations of violence in comics have largely fallen to the wayside since the moral panic of the 1950s, thematic and symbolic visual depictions of violence remain central to the comics form. BOOM! SPLAT! Comics and Violence examines violence in every iteration—physical violence enacted between people and their environments, formal and structural violence embedded in the comics language itself, representations of historical violence, and ways of reading and seeing violence.BOOM! SPLAT! is composed of fifteen essays from renowned comics scholars and is organized thematically into four sections, including an examination of histories of violence, forms of violence, modes and systems of violence, and political and social violence. Chapters focus on well-known comics and comics creators, such as Steve Ditko, Hulk, X-Men, and the Marvel universe, to newspaper cartoon strips, postwar graphic novels, revolution, civil rights, trauma, #blacklivesmatter, and more. BOOM! SPLAT! serves as a resource to scholars and comics enthusiasts who wish to contemplate and confront the permutations, forms, structures, and discourses of violence that have always animated cartoons. Through this interrogation, our understanding of violence moves beyond the immediately physical and interpersonal into modes of ephemeral, psychological, and ideological violence. Contributors fill critical gaps by offering sustained explorations of the function of manifold violences in the comics language—those seen, felt, and imagined. The essays in this collection are critically necessary for understanding the current and historical role that violence has played in comics and will help recognize how cartooning imbricates, resists, and expands our thinking about and experiences of violence.
Boom Summer 2014: A Journal Of California
by Jon ChristensenThoughtful, provocative, and playful, "Boom: A Journal of California" aims to create a lively conversation about the vital social, cultural, and political issues of our times, in California and the world beyond.
Boom Times for the End of the World
by Scott TimbergA rich banquet at the cutting edge of the arts, rooted in California’s eclectic cultural gumbo, by one of America’s most gifted critics, who died young in 2019."A perfect journalistic valediction from one of LA’s finest commentators."—Richard ThompsonThe late Scott Timberg championed artists earnestly and relentlessly, with empathy and persistence. He was a vocal and widely admired advocate for working artists, one of the first to sound the alarm on the escalating economic challenges that have faced creative workers in the twenty-first century. The twenty-six reflections in this book form a valuable window onto many cultural shifts that have upended the country’s creative traditions and expectations. They are, by turns, surprising, wide-ranging, passionate, and fun. Timberg’s perceptive and enthusiastic profiles on the arts extend to West Coast jazz and Gustavo Dudamel’s LA Philharmonic, the fiction of Ray Bradbury and John Rechy, the early films of Spike Jonze and Christopher Nolan, the comics of Los Bros Hernandez and Adrian Tomine, and many more musicians, novelists, filmmakers, architects, and impresarios. Timberg had a knack, as Ted Gioia writes in his introduction, for “finding the best in the cultural scene on the dream coast.” This is an indispensable volume that showcases the author’s endless curiosity, as well as his passion and love for California—especially that confounding and complex metropolis Los Angeles.
Boom Town: The Fantastical Saga of Oklahoma City, its Chaotic Founding... its Purloined Basketball Team, and the Dream of Becoming a World-class Metropolis
by Sam AndersonAward-winning journalist Sam Anderson’s long-awaited debut is a brilliant, kaleidoscopic narrative of Oklahoma City--a great American story of civics, basketball, and destiny. <P><P>Oklahoma City was born from chaos. It was founded in a bizarre but momentous "Land Run" in 1889, when thousands of people lined up along the borders of Oklahoma Territory and rushed in at noon to stake their claims. <P><P>Since then, it has been a city torn between the wild energy that drives its outsized ambitions, and the forces of order that seek sustainable progress. <P><P>Nowhere was this dynamic better realized than in the drama of the Oklahoma City Thunder basketball team’s 2012-13 season, when the Thunder’s brilliant general manager, Sam Presti, ignited a firestorm by trading future superstar James Harden just days before the first game. Presti’s all-in gamble on “the Process”—the patient, methodical management style that dictated the trade as the team’s best hope for long-term greatness—kicked off a pivotal year in the city’s history, one that would include pitched battles over urban planning, a series of cataclysmic tornadoes, and the frenzied hope that an NBA championship might finally deliver the glory of which the city had always dreamed. <P><P>Boom Town announces the arrival of an exciting literary voice. Sam Anderson, former book critic for New York magazine and now a staff writer at the New York Times magazine, unfolds an idiosyncratic mix of American history, sports reporting, urban studies, gonzo memoir, and much more to tell the strange but compelling story of an American city whose unique mix of geography and history make it a fascinating microcosm of the democratic experiment. <P><P>Filled with characters ranging from NBA superstars Kevin Durant and Russell Westbrook; to Flaming Lips oddball frontman Wayne Coyne; to legendary Great Plains meteorologist Gary England; to Stanley Draper, Oklahoma City's would-be Robert Moses; to civil rights activist Clara Luper; to the citizens and public servants who survived the notorious 1995 bombing of the Alfred P. Murrah federal building, Boom Town offers a remarkable look at the urban tapestry woven from control and chaos, sports and civics.
Boom Town: How Wal-Mart Transformed an All-American Town Into an International Community
by Marjorie RosenInvestigating the personal stories behind the headquarters of the Wal-Mart empire, this examination focuses on the growth of Bentonville, Arkansas--a microcosm of America's social, political, and cultural shift. Numerous personalities are interviewed, including a multimillionaire Palestinian refugee who arrived penniless and is now dedicated to building a synagogue, a Mexican mother of three who was fired after injuring herself on the job, a black executive hired to diversify Wal-Mart whose arrival coincided with a KKK rally, and a Hindu father concerned about interracial dating. In documenting these citizens' stories, this account reveals the challenges and issues facing those who compose this and other "boom towns"--where demographics, the economy, and immigration and migration patterns are continually in flux. In shedding light on these important and timely anecdotes of America's changing rural and suburban landscape, this exploration provides an entertaining and intimate chronicle of the different ethnicities, races, and religions as well as their ongoing struggles to adapt. Emerging as subtle sociology combined with drama and humanity, this overview illustrates the imperceptible and occasionally unpredictable movements that affect the nonmetropolitan environment of the United States.
Boom Town Blues: Collapse and Revival in a Single-Industry Community
by Anne-Marie Mawhiney Jane PitbladoBoom Town Blues: Collapse and Revival in a Single-Industry Community tells of the Northern Ontario city of Elliot Lake, once the uranium capital of the world, which was devastated by the closing of the uranium mines operated by Denison and Rio Algom. The closures and mass layoffs were first announced in 1990 with the layoffs occurring from then until June 1996. Throughout the period after the layoffs were announced, several major research projects were undertaken. One, the Elliot Lake Tracking and Adjustment Study, follows approximately 1,000 of the laid-off miners and 530 of their spouses through their adjustment processes. Another, the Seniors Needs Assessment, examines the human resource and service needs of the increasing numbers of seniors moving to Elliot Lake as part of the community’s economic strategy. In addition to these social scientific studies, several land and environmental reclamation research projects have been undertaken. Boom Town Blues: Collapse and Revival in a Single-Industry Community tells the reader about the results of these studies and gives a variety of community-based perspectives on the Elliot Lake story. The book highlights the struggles and successes of families and of the community as a whole. Boom Town Blues is about one community’s struggle to survive, to shift its economic base from mining to one where retirement living for seniors, mine decommissioning, and a community-based research facility would be among several economic survival strategies. The book is of interest to readers throughout Northern Ontario and, indeed, wherever single-industry towns are threatened by major shifting in their economic base and are struggling to survive. The book also provides an excellent case study for teachers, students, policy makers, and politicians.
Boom Town Growth Management: A Case Study of Rock Springs - Green River, Wyoming
by John GilmoreThis book discusses the origins of the boom, the impact of the issues raised by boom growth in sweetwater county, Wyoming, as well as the strategies for the management of boom town growth.
Boom Towns: Restoring the Urban American Dream
by Stephen J.K. WaltersAmerican cities, once economic and social launch pads for their residents, are all too often plagued by poverty and decay. One need only to look at the ruins of Detroit to see how far some once-great cities have fallen, or at Boston and San Francisco for evidence that such decline is reversible. In Boom Towns, Stephen J.K. Walters diagnoses the root causes of urban decline in order to prescribe remedies that will enable cities to thrive once again. Arguing that commonplace explanations for urban decay misunderstand the nature our towns, Walters reconceives of cities as dense accumulations of capital in all of its forms—places that attract people by making their labor more productive and their leisure more pleasurable. Policymakers, therefore, must properly define and enforce property rights in order to prevent the flight of capital and the resulting demise of urban centers. Using vivid evocations of iconic towns and the people who crucially affected their destinies, Walters shows how public policy measures which aim to revitalize often do more harm than good. He then outlines a more promising set of policies to remedy the capital shortage that continues to afflict many cities and needlessly limit their residents' opportunities. With its fresh interpretation of one of the American quandaries of our day,Boom Towns offers a novel contribution to the debate about American cities and a program for their restoration.
Boom Winter 2014
by Jon ChristensenThoughtful, provocative, and playful, Boom: A Journal of California aims to create a lively conversation about the vital social, cultural, and political issues of our times, in California and the world beyond.
Boomburbs
by Robert E. Lang Jennifer B. LefurgyA glance at a list of America's fastest growing "cities" reveals quite a surprise: most are really overgrown suburbs. Places such as Anaheim, California, Coral Springs, Florida, Naperville, Illinois, North Las Vegas, Nevada, and Plano, Texas, have swelled to big-city size with few people really noticing-including many of their ten million residents. These "boomburbs" are large, rapidly growing, incorporated communities of more than 100,000 residents that are not the biggest city in their region. Here, Robert E. Lang and Jennifer B. LeFurgy explain who lives in them, what they look like, how they are governed, and why their rise calls into question the definition of urban.Located in over twenty-five major metro areas throughout the United States, numerous boomburbs have doubled, tripled, even quadrupled in size between census reports. Some are now more populated than traditional big cities. The population of the biggest boomburb-Mesa, Arizona-recently surpassed that of Minneapolis and Miami.Typically large and sprawling, boomburbs are "accidental cities," but not because they lack planning. Many are made up of master-planned communities that have grown into one another. Few anticipated becoming big cities and unintentionally arrived at their status. Although boomburbs possess elements found in cities such as housing, retailing, offices, and entertainment, they lack large downtowns. But they can contain high-profile industries and entertainment venues: the Los Angeles Angels of Anaheim and Arizona Cardinals are among over a dozen major-league sports teams who play in the boomburbs.Urban in fact but not in feel, these drive-by cities of highways, office parks, and shopping malls are much more horizontally built and less pedestrian friendly than most older suburbs. And, contrary to common perceptions of suburbia, they are not rich and elitist. Poverty is often seen in boomburb communities of small single-family homes, neighborhoods that once represented the American dream.Boomburbs are a quintessential American landscape, embodying much of the nation's complexity, expansiveness, and ambiguity. This fascinating look at the often contradictory world of boomburbs examines why America's suburbs are thriving and how they are shaping the lives of millions of residents.
Boomburbs
by Robert E. Lang Jennifer B. LefurgyA glance at a list of America's fastest growing "cities" reveals quite a surprise: most are really overgrown suburbs. Places such as Anaheim, California, Coral Springs, Florida, Naperville, Illinois, North Las Vegas, Nevada, and Plano, Texas, have swelled to big-city size with few people really noticing--including many of their ten million residents. These "boomburbs" are large, rapidly growing, incorporated communities of more than 100,000 residents that are not the biggest city in their region. Here, Robert E. Lang and Jennifer B. LeFurgy explain who lives in them, what they look like, how they are governed, and why their rise calls into question the definition of urban.Located in over twenty-five major metro areas throughout the United States, numerous boomburbs have doubled, tripled, even quadrupled in size between census reports. Some are now more populated than traditional big cities. The population of the biggest boomburb--Mesa, Arizona--recently surpassed that of Minneapolis and Miami.Typically large and sprawling, boomburbs are "accidental cities," but not because they lack planning. Many are made up of master-planned communities that have grown into one another. Few anticipated becoming big cities and unintentionally arrived at their status. Although boomburbs possess elements found in cities such as housing, retailing, offices, and entertainment, they lack large downtowns. But they can contain high-profile industries and entertainment venues: the Los Angeles Angels of Anaheim and Arizona Cardinals are among over a dozen major-league sports teams who play in the boomburbs.Urban in fact but not in feel, these drive-by cities of highways, office parks, and shopping malls are much more horizontally built and less pedestrian friendly than most older suburbs. And, contrary to common perceptions of suburbia, they are not rich and elitist. Poverty is often seen in boomburb communities of small single-family homes, neighborhoods that once represented the American dream. Boomburbs are a quintessential American landscape, embodying much of the nation's complexity, expansiveness, and ambiguity. This fascinating look at the often contradictory world of boomburbs examines why America's suburbs are thriving and how they are shaping the lives of millions of residents.
Boombustology: Spotting Financial Bubbles Before They Burst
by Vikram MansharamaniThe new, fully-updated edition of the respected guide to understanding financial extremes, evaluating investment opportunities, and identifying future bubbles Now in its second edition, Boombustology is an authoritative, up-to-date guide on the history of booms, busts, and financial cycles. Engaging and accessible, this popular book helps investors, policymakers, and analysts navigate the radical uncertainty that plagues today’s uncertain investing and economic environment. Author Vikram Mansharamani, an experienced global equity investor and prominent Harvard University lecturer, presents his multi-disciplinary framework for identifying financial bubbles before they burst. Moving beyond the typical view of booms and busts as primarily economic occurrences, this innovative book offers a multidisciplinary approach that utilizes microeconomic, macroeconomic, psychological, political, and biological lenses to spot unsustainable dynamics. It gives the reader insights into the dynamics that cause soaring financial markets to crash. Cases studies range from the 17th Century Dutch tulip mania to the more recent US housing collapse. The numerous cross-currents driving today’s markets—trade wars, inverted yield curves, currency wars, economic slowdowns, dangerous debt dynamics, populism, nationalism, as well as the general uncertainties in the global economy—demand that investors, policymakers, and analysts be on the lookout for a forthcoming recession, market correction, or worse. An essential resource for anyone interested in financial markets, the second edition of Boombustology: Adopts multiple lenses to understand the dynamics of booms, busts, bubbles, manias, crashes Utilizes the common characteristics of past bubbles to assist in identifying future financial extremes Presents a set of practical indicators that point to a financial bubble, enabling readers to gauge the likelihood of an unsustainable boom Offers two new chapters that analyze the long-term prospects for Indian markets and the distortions being caused by the passive investing boom Includes a new foreword by James Grant, legendary editor of Grant's Interest Rate Observer A comprehensive exploration of how bubbles form and why they burst, Boombustology, 2nd Edition is packed with a wealth of new and updated information for individual and institutional investors, academics, students, policymakers, risk-managers, and corporate managers alike.
Boomer: Railroad Memoirs (Railroads Past and Present)
by Linda Grant Niemann“A fascinating mix of fact, history, self-confession, self-accusation, and self-forgiveness—a diary of both emotional relationships and travel.” —PasatiempoThis classic account of self-discovery and railroad life describes Linda Grant Niemann’s travels as an itinerant brakeman on the Southern Pacific. Boomer combines travelogue, Wild West adventure, sexual memoir, and closely observed ethnography. A Berkeley Ph.D., Niemann turned her back on academia and set out to master the craft of railroad brakeman, beginning a journey of sexual and subcultural exploration and traveling down a path toward recovery from alcoholism. In honest, clean prose, Niemann treks off the beaten path and into the forgotten places along the rail lines, finding true American characters with colorful pasts—and her true self as well.“Ma[kes] the railroad experience come alive with all its grit, danger, romance, and general outrageousness . . . Possibly the finest book I’ve ever read about the actual experience of working on the railroad.” —Trains Magazine“Niemann has a taut, lyrically restrained but vividly descriptive style, with an observational vigilance befitting a brakeman’s mindset, and her narrative clips along like a boxcar rolling through the yard.” —Bloom Magazine“A remarkable adventure tale, the occupational odyssey of the Ph.D. in literature who immerses herself in blue-collar America.” —Library Journal
Boomer Babes
by Rosemary Rogers Linda StasiAre you going to allow your waist to expand and your mind to narrow without a struggle? You, who marched against war and launched the sexual revolution? You, slip into midlife without so much as a backward glance? No way! This irreverent look at life on the cusp of fifty, from two "boomer babes" who are too old to be young and way too young to be old, is just what you need to stay hip, hot and happy. From kids who won't move out to parents who don't recognize you, from cosmetics to cosmetic surgery, Boomer Babes covers it all. From such mysteries as to how to find Mr. Right (even in the wrong suit) to male menopause (did you ever doubt it?) to how to keep the AARP from finding you (it's impossible) to authors' feisty take on midlife issues will have you redefining, redesigning, and reinventing yourself before you can say "Happy Birthday!"
The Boomer Burden: Dealing with Your Parents' Lifetime Accumulation of Stuff
by Julie HallA practical guide to advise Baby Boomers how to deal with the daunting task of facing a parents' eventual passing as it relates to residential contents, heirlooms, and the often difficult family interactions and feuds that accompany them.With fascinating stories and comprehensive checklists, professional estate liquidator Julie Hall walks Baby Boomers through the often painful challenge of dividing the wealth and property of their parents' lifetime accumulation of stuff. From preparation while the parent is still living through compassionately helping them empty the family home, The Estate Lady® gives invaluable tips on negotiating the inevitable disputes, avoiding exploitation from scam artists, and eventually closing the chapter of their lives in a way that preserves relationships and maximizes value of assets.
The Boomer Century 1946-2046: How America's Most Influential Generation Changed Everything
by Richard CrokerThe Baby Boom generation has always been known as a demographic anomaly and these 77 million Americans have dominated our society for the past 60 years, setting trends and revolutionizing entire industries. They didn't just date, they transformed sex roles and practices. They didn't just go to the doctor, they reinvented healthcare. And now retirement and aging will never be the same as the oldest boomers move into their 60s with no thoughts of traditional retirement or old-age homes! Featuring insightful interviews and essays from Baby Boomers like Dr. Andrew Weill, Erica Jong, Eve Ensler, Rob Reiner, Oliver Stone, Lester Thurow, and Tony Snow, THE BOOMER CENTURY is an entertaining, historical and cultural look at a truly amazing generation.
Boomer Marketing: Selling to a Recession Resistant Market
by Ian ChastonBaby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. Despite this, the vast majority of marketing spend is focused on much younger people. Recessions always dampen consumer spending, but in the 21st century’s first recession, the decline in spending among the younger age group has been amplified by excessive borrowing and collapsing house prices. More so than ever before, the current global recession highlights the need for firms to revise their marketing strategies and practices in order to remain competitive. In this book, Ian Chaston uses original case material to propose strategic solutions that take advantage of the moneyed segments of the maturing boomer market. Key topics covered include: Marketing errors made by UK banks in the current global crisis Market research Customer targeting Marketing strategies and pricing innovation Promotion and distribution A world first, Boomer Marketing is useful for students of marketing and consumer behaviour and is essential reading for practitioners who understand the need for money-oriented marketing. Additional lecturer material available at www.routledge.com/9780415489638
Boomer Nation: The Largest and Richest Generation Ever, and How It Changed America
by Steve GillonThe Baby Boomers, born between 1946 and 1964, form the single largest demographic spike in American history. Never before or since have birth rates shot up and remained so high so long, with some obvious results: when the Boomers were kids, American culture revolved around families and schools; when they were teenagers, the United States was wracked by rebelliousness; now, as mature adults, the Boomers have led America to become the richest and most powerful country in the history of the world. Boomer Nation will for the first time offer an incisive look into this generation that has redefined America's culture in so many ways, from women's rights and civil rights to religion and politics. Steve Gillon combines firsthand reporting of the lives of six Boomers and their families with a broad look at postwar American history in a fascinating mix of biography and history. His characters, like America itself, reflect a variety of heritages: rich and poor, black and white, immigrant and native born. Their lives take very different paths, yet are shaped by key events and trends in similar ways. They put a human face on the Boomer generation, showing what it means to grow up amid widespread prosperity, with an explosion of democratic autonomy that led to great upheavals but also a renewal from below of our churches, industries, and even the armed forces. The same generation dismissed as pampered and selfish has led a revival of religion in America; the same generation that unleashed the women's movement has also shifted our politics into its most market-oriented, anti-governmental era since Woodrow Wilson. Gillon draws many lessons from this "generational history" -- above all, that the Boomers have transformed America from the security- and authority-seeking culture of their parents to the autonomy- and freedom-rich world of today. When the "greatest generation" was young and not yet at war, it was widely derided as selfish and spoiled. Only in hindsight, long after the sacrifices of World War II, did it gain its sterling reputation. Today, as Boomer America rises to the challenges of the war on terror, we may be on the cusp of a reevaluation of the generation of Presidents Bush and Clinton. That generation has helped make America the richest, strongest nation on the planet, and as Gillon's book proves, it has had more influence on the rest of us than any other group. Boomer Nation is an eye-opening reinterpretation of the past six decades.
Boomerang: Travels in the New Third World
by Michael LewisThe tsunami of cheap credit that rolled across the planet between 2002 and 2008 was more than a simple financial phenomenon: it was temptation, offering entire societies the chance to reveal aspects of their characters they could not normally afford to indulge. Icelanders wanted to stop fishing and become investment bankers. The Greeks wanted to turn their country into a piñata stuffed with cash and allow as many citizens as possible to take a whack at it. The Germans wanted to be even more German; the Irish wanted to stop being Irish. Michael Lewis's investigation of bubbles beyond our shores is so brilliantly, sadly hilarious that it leads the American reader to a comfortable complacency: oh, those foolish foreigners. But when he turns a merciless eye on California and Washington, DC, we see that the narrative is a trap baited with humor, and we understand the reckoning that awaits the greatest and greediest of debtor nations.
Boomerang: Travels In The New Third World
by Michael Lewis“Lewis shows again why he is the leading journalist of his generation.”—Kyle Smith, Forbes The tsunami of cheap credit that rolled across the planet between 2002 and 2008 was more than a simple financial phenomenon: it was temptation, offering entire societies the chance to reveal aspects of their characters they could not normally afford to indulge. Icelanders wanted to stop fishing and become investment bankers. The Greeks wanted to turn their country into a pinata stuffed with cash and allow as many citizens as possible to take a whack at it. The Germans wanted to be even more German; the Irish wanted to stop being Irish. Michael Lewis's investigation of bubbles beyond our shores is so brilliantly, sadly hilarious that it leads the American reader to a comfortable complacency: oh, those foolish foreigners. But when he turns a merciless eye on California and Washington, DC, we see that the narrative is a trap baited with humor, and we understand the reckoning that awaits the greatest and greediest of debtor nations.
The Boomerang Age: Transitions to Adulthood in Families
by Barbara Mitchell* The Boomerang Age was named an Outstanding Academic Title of 2007 by Choice Magazine.Domestic changes are taking place in the lives of young adults in Western industrialized societies. Today's young people often experience less permanency and more movement in a variety of family-related roles, statuses, and living arrangements. Among the most prominent changes is the phenomenon of "boomerang kids," young adults returning to the parental home after their initial entrance into the adult world. The Boomerang Age, explores the implications of this development in a changing sociocultural, economic, and demographic landscape.Mitchell begins by addressing definitional, conceptual, and measurement issues relevant to the "boomerang age." She then places the issues in historical perspective by considering trends in family organization--the nuclear family, marriage and divorce rates and fertility--over the past hundred years with emphasis on the 1950s family as a cultural benchmark. The book then turns to the contemporary trajectory of home leaving and returning, analyzing the "launch" and return phases with regard to economic factors, regional differences, and racial and ethnic backgrounds.Mitchell then explores the more personal dimensions of how a return to the family is complicated by partnership (marriage, divorce, cohabitation, homosexuality) and parenthood among young couples. Moving outside the home, she looks at how public issues such as globalization, the decline of the welfare state, and various forms of social inequality affect the circumstances of young adulthood. Here Mitchell offers specific social policy recommendations pertaining to education, housing and dependency issues, childcare, and gender and racial equality. The book concludes by critically evaluating the advantages and drawbacks of two possible future scenarios: increased individualization in the pursuit of social g