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Political Marketing Alchemy: The State of Opinion Research (Palgrave Studies in Political Marketing and Management)
by André TurcottePublic opinion research has been under a great deal of criticism over the last few years as it failed to accurately predict a series of important outcomes around the world. As a result, polls are now assumed to be inaccurate at best, manipulative at worst. Nevertheless, corporations, the media, interest groups and politicians alike continue to rely heavily on them for guidance and strategic insights. The aim of this book is to examine the status of market intelligence in practice and how changes in its different contributing streams—media polling, commercial public opinion research and political polling—are pushing market intelligence into a new phase of development. This book suggests that we are moving to a new phase where the practice of market intelligence will be more akin to market surveillance and this field is on the verge of a major transformation.
Political Marketing and Management in the 2017 New Zealand Election (Palgrave Studies in Political Marketing and Management)
by Jennifer Lees-MarshmentThis book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacinda Ardern elected Labour leader just 8 weeks before the election to become Prime Minister. Utilising rich data sources that include a 250,000 Vote Compass survey and interviews with key political advisors, it explores the alignment of the policy of National, Labour, the Greens and NZ First with party supporters, demographic segments and undecided voters. It also analyses the leadership communication and branding of the leaders Bill English, Jacinda Ardern and Andrew Little, as well as the advertising by minor parties ACT, the Greens, United Future and the Maori Party. The book provides advice for practitioners, such as: focus on being responsive, communicate delivery competence, differentiate in policy and advertising, build an energetic and charismatic leader brand and be flexible when planning.
Political Marketing and Management in the 2020 New Zealand General Election (Palgrave Studies in Political Marketing and Management)
by Edward Elder Jennifer Lees-MarshmentThis book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand’s general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the University of Auckland, and with contributions from academics and practitioners, this book covers topics including political strategy, Vote Compass, market research, political branding, delivery marketing, targeting and political communication. Importantly, this book looks at the use of political marketing and management during a global health crisis, the COVID-19 pandemic. In doing so, this book provides valuable insights into political marketing and management in practice, not just for New Zealand, but for political leaders, parties and campaigners around the world.
Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups (Palgrave Studies in Political Marketing and Management)
by Andrew LimThis book looks at how both advocacy groups in New Zealand and Australia use political marketing to conduct advocacy and support Israeli and Palestinian public diplomacy and nation branding. The focus lies on their marketing orientation, segmentation/ targeting/ positioning (STP), and internal marketing practices. The theoretical framework will draw upon several political marketing frameworks and concepts including the product/sales/market-oriented framework, the STP process, and Petitt's internal stakeholder marketing approaches. The book examines four case studies: (1) the Palestine Solidarity Network Aotearoa (PSNA), (2) the Israel Institute of New Zealand (IINZ), (3) the Australia/Israel & Jewish Affairs Council (AIJAC), and (4) the Australia Palestine Advocacy Network (APAN). To ensure balance and comparison, four groups representing both the pro-Israel and pro-Palestinian camps in NZ and Australia were selected. Other criteria included their broad scope of activity, approachability and accessibility, as well as connections to state actors through advocacy, public diplomacy, and nation branding.
Political Marketing and the 2015 UK General Election
by Darren G. Lilleker Mark PackThis book brings together leading scholars to analyze political marketing in the context of the UK 2015 General Election. Election campaigns represent a time of intense marketing, including: the communication of party, party leader and candidate brands; the design and dissemination of key messages and policy proposals; identification of target voters; setting out strategies for the campaign; and translating strategies into specific communication tactics. Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core messages, advertising, media management, online campaigning and the campaign in the marginal seats). The collection offers insights into the most interesting and innovative aspects of the 2015 election campaign, determining how levels parties with differing resource approach elections and with what impacts, as well as what we can learn more broadly about marketing at general elections. The chapters are developed to make the topic accessible to non-scholars and to have real-world relevance.
Political Marketing in the 2016 U.S. Presidential Election
by Jamie GilliesThis edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U. S. history. It considers why this election was so unusual from a political marketing perspective, calling for new explanations and discussions about its implications for mainstream political marketing theory and practice. At a time of political upheaval, candidates from both parties - Donald Trump and Bernie Sanders in particular - have appeared to overturn the conventional wisdom that has hitherto dominated U. S. politics: that candidates should appear 'presidential', be politically experienced and qualified to run for office, and avoid controversial and politically incorrect positions. This book presents scholarly perspectives and research with practitioner-relatable content on practices and discourses that look specifically at the Trump, Clinton and Sanders campaigns and how they took current understandings of political marketing and branding in new directions.
Political Marketing in the 2019 Canadian Federal Election (Palgrave Studies in Political Marketing and Management)
by Jamie Gillies André Turcotte Vincent RaynauldThis book explores the 2019 Canadian Federal Election through a political marketing framework. Justin Trudeau’s leadership appeal, coupled with the differentiation of Canadian politics from American politics over recent elections, has contributed to a spike in interest for politics in the Canadian context. This collection provides in-depth quantitative and qualitative research of different aspects of this election, including the attempted re-branding of the Conservative Party under Andrew Scheer, the marketing of the NDP with the selection of the first visible minority party leader in Canadian history, the political marketing of the Bloc Québécois, Green Party, and People’s Party and, foremost perhaps, the brand maintenance of Trudeau and the Liberal Party of Canada. The book also looks at campaign marketing, and considers how the parties in this election utilized market intelligence, consumer data and vote targeting, and wedge issues during the campaign.
Political Marketing in the 2020 U.S. Presidential Election (Palgrave Studies in Political Marketing and Management)
by Jamie GilliesThis book focuses on the U.S. presidential election spectacle, from the primaries through to the November 2020 election and the subsequent events leading up to the inauguration of Joe Biden as the 46th president. A follow-up to Political Marketing in the 2016 U.S. Presidential Election,it uniquely focuses on the political marketing and branding strategies of presidential candidates, with particular attention to how those strategies have changed since the 2016 election. The 2020 election was as much about a continuous strategy of targeting and maintaining voter enthusiasm as it was about swaying undecided voters in the electorate, distinguishing it from the horserace and implications of vote targeting in 2016. Donald Trump had a base of support that was unwavering. Likewise, Joe Biden and the Democrats counted on the same proportion of the electorate to vote against Trump. The election was also a harbinger of major new branding and marketing strategies, including innovative uses of social media and direct appeals to voters. This book presents diverse scholarly perspectives and research, with practitioner-relevant content on practices and discourses that will advance our current understandings of political marketing theories.
Political Marketing in the 2021 Canadian Federal Election (Palgrave Studies in Political Marketing and Management)
by Jamie Gillies André Turcotte Vincent RaynauldThis book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and branding rather than just the horse race and campaign dynamics. Chapters by leading and emerging political marketing academics from different disciplines, including communications, political science and political management, are included as well as contributions from practitioners in different fields related to political marketing such as pollsters. Some chapters are collaborations between leading academics and practitioners, which provide new insights into the dynamics of political marketing that enrich this edited volume. The book’s content takes our current understandings of Canadian political marketing in new directions.
Political Marketing in the United States
by Jennifer Lees-Marshment Brian M. Conley Kenneth CosgrovePolitical Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.
Political Marketing: Principles and Applications
by Edward Elder Brian Conley Jennifer Lees-Marshment André Turcotte Robin Pettitt Vincent RaynauldSubstantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the future. New Features and benefits of the third edition: Fully updated throughout with new research on emerging practices in the field and ethical implications such as the use of big data, authenticity and the limitations of voters as consumers in light of Brexit; A new employability section on political marketing in the workplace; Extensive pedagogical features including new peer-reviewed case studies, democratic debates, and fully updated practitioner perspectives, best practice guides, and class discussion points and assessments. Led by a leading expert in the field and including contributions from other key academics in the field, this textbook is essential reading for all students of political marketing, parties and elections, and comparative politics.
Political Marketing: Principles and Applications
by Jennifer Lees-MarshmentSubstantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.
Political Marketing: Strategic 'Campaign Culture' (Routledge Research in Political Communication)
by Bruce Newman Kostas Gouliamos Antonis TheocharousA guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider ‘culture’ as a distinctive concept with transformative capacities that need further and deeper development in the engineering of the political marketing process. This may be introduced and, consequently, lead to broad formulation of a ‘campaign culture’. Indeed, understanding and adapting a broader ‘campaign culture’, political marketing models may be seen as sets of pathways of key resources resulting viability in human assets, forms of influence, class stratification, alternative flows of information or networking and intercultural knowledge – sharing activity. This book consists of 18 chapters which deal with aspects of political marketing and ‘campaign culture.’ Theoretical chapters are found first, followed by two chapters that deal with theoretical issues which became a subject of research. Next presented are the articles that study aspects of electoral behavior, followed by the papers that analyze aspects of nationalism & national identity. Finally, the book concludes with three case studies on various issues in political marketing.
Political Marketing: Theoretical and Strategic Foundations (Routledge Research In Political Communication Ser.)
by Bruce I. Newman Wojciech Cwalina Andrzej FalkowskiThis is the first integrated theory-to-practice text on marketing's role in the political process. It
Political Masculinity: How Incels, Fundamentalists and Authoritarians Mobilise for Patriarchy
by Susanne KaiserMen with assault rifles, balaclavas and Hawaiian shirts pulled over bulletproof vests. Horned warriors with painted faces and fur headdresses draped over their naked torsos. The storming of the Capitol brought together men who had previously come across one another only online in the Manosphere. These were men with a common interest, followers of a male-supremacist ideology, who rioted in order to fight for their privilege. Before then, the world had looked on as devastating attacks were carried out by incels: those who seek to gain unfettered access to women’s bodies by redrawing the hierarchy of the sexes in order to ensure the subjugation of women. For all of these men, masculinity is a political project, and the events at the Capitol were one episode in a growing movement. From the US and Canada to New Zealand, from Poland to Brazil, right-wing extremists, religious fundamentalists and male supremacists are coming together in order to translate their reactionary dreams of male domination into politics, underscoring the masculine roots of the authoritarian backlash.
Political Meanings of Solidarity: Parties, Manifestos, and Cleavages (Contributions to Political Science)
by Marta KozłowskaThis monograph discusses the concept of solidarity. Using Germany as a case study, the book investigates how political actors – political parties in specific – use the term solidarity in their programmatic documents. It maps out the attitudes, features, and behaviors that the parties continuously denote as expressions of solidarity and reconstructs the generalized concept of solidarity held by each party. It categorizes earlier ideas of solidarity into micro and macro perspectives and uses both theoretical and empirical considerations to build a model of solidarity and identify the elements that make solidarity what it is.Departing from the typical procedure in intellectual history research, this volume takes inspiration from Wittgenstein, starting with the language and tracing it back to its historical setting. Thus, it avoids the trap of speaking of only one meaning of solidarity and allows for more attuned analysis of the differences in understanding the concept. Furthermore, it links the scientific study of the concept of solidarity with research on political competition, and – in broader sense – political theory and party politics research. Closing the gap in scientific coverage of the concept of solidarity, this book will be of interest to students and researchers studying political theory, political sociology, political philosophy, political history, and political parties.
Political Memories and Migration: Belonging, Society, and Australia Day (Palgrave Macmillan Memory Studies)
by J. Olaf KleistThis book explores the relationship between political memories of migration and the politics of migration, following over two hundred years of commemorating Australia Day. References to Europeans’ original migration to the continent have been engaged in social and political conflicts to define who should belong to Australian society, who should gain access, and based on what criteria. These political memories were instrumental in negotiating inherent conflicts in the formation of the Australian Commonwealth from settler colonies to an immigrant society. By the second half of the twentieth century, the Commonwealth employed Australia Day commemorations specifically to incorporate new arrivals, promoting at first citizenship and, later on, multiculturalism. The commemoration has been contested throughout its history based on two distinct forms of political memories providing conflicting modes of civic and communal belonging to Australian politics and policies of migration. Introducing the concept of Political Memories, this book offers a novel understanding of the social and political role of memories, not only in regard to migration.
Political Memory and the Aesthetics of Care: The Art of Complicity and Resistance (Cultural Memory in the Present)
by Mihaela MihaiWith this nuanced and interdisciplinary work, political theorist Mihaela Mihai tackles several interrelated questions: How do societies remember histories of systemic violence? Who is excluded from such histories' cast of characters? And what are the political costs of selective remembering in the present? Building on insights from political theory, social epistemology, and feminist and critical race theory, Mihai argues that a double erasure often structures hegemonic narratives of complex violence: of widespread, heterogeneous complicity and of "impure" resistances, not easily subsumed to exceptionalist heroic models. In dialogue with care ethicists and philosophers of art, she then suggests that such narrative reductionism can be disrupted aesthetically through practices of "mnemonic care," that is, through the hermeneutical labor that critical artists deliver—thematically and formally—within communities' space of meaning. Empirically, the book examines both consecrated and marginalized artists who tackled the memory of Vichy France, communist Romania, and apartheid South Africa. Despite their specificities, these contexts present us with an opportunity to analyze similar mnemonic dynamics and to recognize the political impact of dissenting artistic production. Crossing disciplinary boundaries, the book intervenes in debates over collective responsibility, historical injustice, and the aesthetics of violence within political theory, memory studies, social epistemology, and transitional justice.
Political Mercenaries: The Inside Story of How Fundraisers Allowed Billionaires to Take Over Politics
by Lindsay Mark Lewis Jim ArkedisWhen Bill Clinton defeated George H.W. Bush in 1992, their campaigns spent a total of $192 million—combined! In 2012, Barack Obama and Mitt Romney spent over $7 billion, including outside funding from superPACs—nearly 37 times more than just 20 years earlier.All that money didn't appear out of thin air. In Political Mercenaries, Lindsay Mark Lewis tells the outrageous tale of the fledgling days of fundraising and how he raised over $200 million for the Democratic Party, its candidates, and its causes over a fifteen-year career. Sure to raise the eyebrows of everyone from ordinary citizens to Citizens United, he pulls back the veil of secrecy that has shrouded the relationships between politicians and their financial backers in this thought-provoking and laugh-out-loud insider account.The outrageous Lewis starts off as a wide-eyed 22-year-old who thinks raising political money is a means to an end—helping Democrats win. Lewis' tactics aren't for the faint of heart. Along the way, he launders $40,000 from an (allegedly) murdered casino mogul, smuggles marijuana, and passes an Elvis impersonator off as Bill Clinton! But he becomes increasingly conflicted as he continues to sell access to politicians in exchange for ever-larger checks and a loss of control over the party's priorities. Lewis eventually rises to his party's top fundraising post at the Democratic National Committee, and attempts to redeem himself by waging an ultimately losing battle against the party's elite billionaire donors, who force him out.Contrary to conventional wisdom, Lewis and co-author Jim Arkedis conclude that the real damage isn't the raw amount of money spent on elections, but rather the amount of time politicians spend raising it. It's time they should spend governing. And Lewis lays much of that blame at the feet of the Democratic Party, who sold out—not to corporate or lobbying interests, but to a very few liberal wealthy elites.
Political Meritocracy and Populism: Cure or Curse? (Routledge Studies in Anti-Politics and Democratic Crisis)
by Benjamin Moffitt Mark Chou Octavia BryantOffering the first in-depth analysis of the relationship between populism and political meritocracy, this book asks why states with meritocratic systems such as Singapore and China have not faced the populist challenge to the extent that liberal democratic states have. Is political meritocracy immune to populism? Or does it fan its flames? Exploring this puzzle, the authors argue that political meritocracies are simultaneously immune and susceptible to populism. The book maintains that political meritocracy’s focus on the intellect, social skills, and most importantly virtue of political leaders can reduce the likelihood of populist actors rising to power; that meritocracy’s promise of upward mobility for the masses can work against elitism; and that rule by the ‘meritorious’ can help avoid crises, diminishing the political opening for populism. However, it also shows that meritocracy does little to eliminate grievances around political, cultural, and social inequality, instead entrenching a hierarchy – an allegedly ‘just’ one. The book ultimately argues that the more established the system of political meritocracy becomes, the more it opens the door to populist resentment and revolt. Pitched primarily to scholars and postgraduate students in political theory, comparative politics, Asian studies, and political sociology, this book fills an important scholarly gap.
Political Meritocracy in Renaissance Italy: The Virtuous Republic of Francesco Patrizi of Siena
by James HankinsThe first full-length study of Francesco Patrizi—the most important political philosopher of the Italian Renaissance before Machiavelli—who sought to reconcile conflicting claims of liberty and equality in the service of good governance.At the heart of the Italian Renaissance was a longing to recapture the wisdom and virtue of Greece and Rome. But how could this be done? A new school of social reformers concluded that the best way to revitalize corrupt institutions was to promote an ambitious new form of political meritocracy aimed at nurturing virtuous citizens and political leaders.The greatest thinker in this tradition of virtue politics was Francesco Patrizi of Siena, a humanist philosopher whose writings were once as famous as Machiavelli’s. Patrizi wrote two major works: On Founding Republics, addressing the enduring question of how to reconcile republican liberty with the principle of merit; and On Kingship and the Education of Kings, which lays out a detailed program of education designed to instill the qualities necessary for political leadership—above all, practical wisdom and sound character.The first full-length study of Patrizi’s life and thought in any language, Political Meritocracy in Renaissance Italy argues that Patrizi is a thinker with profound lessons for our time. A pioneering advocate of universal literacy who believed urban planning could help shape civic values, he concluded that limiting the political power of the wealthy, protecting the poor from debt slavery, and reducing the political independence of the clergy were essential to a functioning society. These ideas were radical in his day. Far more than an exemplar of his time, Patrizi deserves to rank alongside the great political thinkers of the Renaissance: Machiavelli, Thomas More, and Jean Bodin.
Political Mistakes and Policy Failures in International Relations
by Andreas Kruck Alexander Spencer Kai OppermannThis edited volume analyzes mistakes in different areas of international relations including the realms of security, foreign policy, finance, health, development, environmental policy and migration. By starting out from a broad concept of mistakes as “something [considered to have] gone wrong” the edited volume enables comparisons of various kinds of mistakes from a range of analytical perspectives, including objectivist and interpretivist approaches, in order to draw out answers to the following guiding questions: • How does one identify and research a mistake? • Why do mistakes happen? • How are actors made responsible? • When and how do actors learn from mistakes?This book will be of great interest to scholars, undergraduate and postgraduate students as well as practitioners in International Relations, Foreign Policy Analysis, Security Studies, International Political Economy, and Diplomatic History.
Political Mobilisation and Democracy in India: States of Emergency (Routledge Advances in South Asian Studies)
by Vernon HewittThis book addresses the paradox of political mobilization and the failings of governance in India, with reference to the conflict between secularism and Hindu nationalism, authoritarianism and democracy. It demonstrates how the Internal Emergency of 1975 led to increased support of groups such as the BJS and the RSS, accounting for the rise of political movements advocating Hindu nationalism - Hindutva - as a response to rapid political mobilization triggered by the Emergency, and an attempt by political elites to control this to their advantage. Vernon Hewitt argues that the political disjuncture between democracy and mobilization in India is partly a function of the Indian state, the nature of a caste-class based society, but also - and significantly - the contingencies of individual leaders and the styles of rule. He shows how, in the wake of the Emergency, the BJP and the RSS gained popularity and power amid the on-going decline and fragmentation of the Congress, whilst, at the same time, Hindu nationalism appeared to be of such importance that Congress began aligning themselves with the Hindu right for electoral gains. The volume suggests that, in the light of these developments, the rise of the BJP should not be considered as remarkable – or as transformative – as was at first imagined.
Political Mobilizations and Democratization in Sub-Saharan Africa (Advances in African Economic, Social and Political Development)
by Wolfgang StuppertThis book explores why democratization processes in Sub-Saharan Africa have made so little progress despite more than two decades of multi-party politics on the subcontinent. By applying multiple linear regression analyses to a new data set on multi-party elections in Sub-Saharan Africa, the study investigates the relationship between political mobilizations and electoral competitiveness. It finds that the more societal groups engage in political mobilizations, such as protests and strikes, the more competitive elections become. Based on these results, the author argues for a change in the policies of international democracy assistance programs. The study’s findings suggest that efforts to promote democracy would likely be more successful if international donors focused their support on organizations that have active constituencies and are willing to use their mobilization capacity to address ruling elites with political or socio-economic grievances.
Political Modernity and Social Theory: Origins, Development and Alternatives
by Jose Maur¡cio DominguesModern liberal democracy and authoritarian collectivism have known diverse political regimes; autocratic, oligarchic or democratic, they each consist of a mixed, partly oligarchic regime in which plebeian politics are subordinated. With authoritarian collectivism’s defeat, a return to modernity has produced one more hybrid configuration.An in-depth investigation of political modernity and how it is differentiated from other forms of society, this book researches its origins and trajectory as a specific dimension of modern civilisation – articulating a renewed critical theory through an analysis of rights and law, politics, state and autonomy, social reproduction, crisis and political change.Examining these diverse aspects, Political Modernity and Social Theory proposes an encompassing and far-reaching approach spanning past and present – stressing radical plebeian democracy and maintaining a strong opening to the future and to possible alternatives to modernity.The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution (CC-BY) 4.0 license.