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Branded Customer Service: The New Competitive Edge
by Paul Stewart Janelle BarlowBranded Customer Service shows you how to create a recognizable style of service that reinforces brand promises and brand images, how to link brand propositions to selling style and messages.
Branded: The Buying and Selling of Teenagers
by Alissa QuartAlissa Quart takes the reader into the disturbing world of teen marketing, showing how they are taught to market to each other and where adults build careers out of insinuating their way into friendships with teens in order to monitor what they wear, eat, listen to and talk about.
Brands, Competition Law and IP
by Ioannis Lianos Spencer Weber Waller Desai, Deven R. and Lianos, Ioannis and Waller, Spencer Weber Deven R. DesaiBrands and brand management have become a central feature of the modern economy and a staple of business theory and business practice. Contrary to the law's conception of trademarks, brands are used to indicate far more than source and/or quality. This volume begins the process of broadening the legal understanding of brands by explaining what brands are and how they function, how trademark and antitrust/competition law have misunderstood brands, and the implications of continuing to ignore the role brands play in business competition. This is the first book to engage with the topic from an interdisciplinary perspective, hence it will be a must-have for all those interested in the phenomenon of brands and how their function is recognized by the legal system. The book integrates both a competition and an intellectual property law dimension and explores the regulatory environment and case law in both Europe and the United States.
Brave New Knits: 26 Projects and Personalities from the Knitting Blogosphere
by Julie TurjomanBrave New Knits by Julie Turjoman, cofounder of Ravelry.com is the first book to celebrate the convergence of traditional hand-knitting and modern technology. The Internet has made it possible for the knitting community to connect through photos, pattern-sharing, and blogs that document the knitting projects and passions of dozens of designers and enthusiasts. With a Foreword written by Jessica Marshall Forbes, co-founder of Ravelry.com, Brave New Knits includes 26 must-have garment and accessory patterns, all gorgeously photographed by knitting celebrity Jared Flood of Brooklyn Tweed. Contributors range from established designers like Norah Gaughan, Wendy Bernard, Anne Hanson, and knitgrrl Shannon Okey, to rising stars such as Melissa Wehrle, Connie Chang Chinchio, and Hilary Smith Callis. In-depth interviews with the designers reveal their design philosophy and passions. From shapely sweaters and delicate shawls to fingerless gloves and stylish hats, each of the knitted designs features detailed directions and charts to inspire both the beginner and experienced knitter.
Brave New Meal: Fresh as F*ck Food for Every Table (Bad Manners)
by Bad MannersA new book by the authors of THUG KITCHEN, THUG KITCHEN 101 and THUG KITCHEN: PARTY GRUBBad Manners is back in season with their original plant-based recipes to show you how to shop and cook smarter in this new world so cooking at home doesn't have to be boring as f*ck.If it feels like everything's so beyond f*cked that you just wanna lay down and wait for the earth to reclaim your body, we understand. A food reckoning is unfolding in front of us. Adjustments are difficult and change is scary, but this is an opportunity: a chance for food not just to be different, but better. Any time you open this book, you're stepping into a corner of our kitchen. Try to tune out whatever mushroom cloud of bullshit is happening outside your door: global pandemics, biblical plagues, terrible haircuts, none of that shit matters in here. We'll help you do more than just survive; bitch, you're gonna THRIVE. Sure, this book is full of some bomb-ass recipes and killer photos, but that wasn't enough. Not this time. We wanted to show you how to stock your pantry and store your produce to make it last longer. If we call for an ingredient you're not familiar with or the store is sold out, we give you substitutions. We didn't just give you shortcuts, we're giving you the whole f*cking road map from pantry to prep to pairings to plating. We've got a produce glossary that breaks down a lot of shit you probably never knew (but most def should) about all the fresh stuff in your market. We're here to arm you with all the info you need so that you'll never experience produce panic again.
Bravely: Inspiring Quotes & Stories from Trailblazing American Women
by Alicia Williamson Quotabelle Pauline WegerDiscover powerful quotes and stories from courageous American women past and present in Bravely, a beautiful collection from the team behind Quotabelle. From the authors of Beautifully Said and Grit & Grace comes Bravely, a captivating gift book designed to celebrate and empower female historymakers. Full of wisdom that&’s both timeless and timely, Bravely introduces readers to unforgettable legends, little-known trailblazers, and today&’s daring leaders – muses who embolden us to shape a brave, bright future. With chapter themes that speak to cherished American ideals – from ingenuity to tenacity, freedom, valor, and compassion – this smart, stylish collection of quotations adds missing voices back into US history. Its pages are brimming with fascinating stories linked to iconic events, memorable milestones, much-loved landmarks, and female firsts. The 100 featured profiles include much-loved figures, like Harriet Tubman, Louisa May Alcott, Sally Ride, Simone Biles, Ruth Bader Ginsburg, and Beyoncé. You&’ll also find a secret soldier, a polar explorer, a symphony composer, a WWII spy, a skyscraper architect, a White House chef, a monastery founder, an organic farmer, a virtual reality pioneer, and social entrepreneurs of every stripe. This unique collection was meticulously researched and curated with care by Quotabelle, a start-up that elevates women&’s voices through the power of words.
Brazil - Culture Smart!
by Sandra Branco Rob WilliamsOnce known mainly for its beaches and bossa nova, football, Carnaval, and the finest coffee in the world, over the last decade Brazil has emerged as the colossus of South America. Brazil is the 'B' of the BRICS nations, the powerful bloc of emerging national economies whose influence is increasingly being felt in world affairs. Blessed with an abundance of arable land and natural resources, its economy today is the seventh largest in the world. From a country that went deeply into debt buying foreign oil, it is set to become a major oil producer and exporter, having recently discovered huge oil reserves offshore. Politically it a mature democracy, whose first woman president took office in 2011. In Brazil size matters. With nearly half the land mass of South America, it is the fifth largest country in the world. Its territory covers four time zones and consists of a variety of different landscapes, climates, flora, and fauna, including "the lung of the world," the Amazon rainforest with its incredible biodiversity. Because of its size and history there are marked regional differences, and the country is a melting pot of races and lifestyles, despite which Brazilians have a strong sense of national identity. It has a feeling of self-sufficiency and, partly due to its language, of almost being a separate continent within South America. International attention will focus on Brazil even more in the coming years as it hosts the World Cup and the Olympic Games, and this new, revised edition of Culture Smart! Brazil will be an invaluable guide for businessmen, journalists, and travelers alike. It describes the historical influences that have shaped Brazilian society. It introduces the Brazilian people, their values, customs and traditions; how they go about their daily life and spend their leisure time; and the way they think and do business. It will help you discover for yourself the creative, energetic, soulful, good-natured, and open-minded people of this important and fascinating country.
Brazil - Culture Smart!
by Sandra BrancoCulture Smart! provides essential information on attitudes, beliefs and behavior in different countries, ensuring that you arrive at your destination aware of basic manners, common courtesies, and sensitive issues. These concise guides tell you what to expect, how to behave, and how to establish a rapport with your hosts. This inside knowledge will enable you to steer clear of embarrassing gaffes and mistakes, feel confident in unfamiliar situations, and develop trust, friendships, and successful business relationships. Culture Smart! offers illuminating insights into the culture and society of a particular country. It will help you to turn your visit-whether on business or for pleasure-into a memorable and enriching experience. Contents include * customs, values, and traditions * historical, religious, and political background * life at home * leisure, social, and cultural life * eating and drinking * dos, don'ts, and taboos * business practices * communication, spoken and unspoken "Culture Smart has come to the rescue of hapless travellers." Sunday Times Travel "... the perfect introduction to the weird, wonderful and downright odd quirks and customs of various countries." Global Travel "...full of fascinating-as well as common-sense-tips to help you avoid embarrassing faux pas." Observer "...as useful as they are entertaining." Easyjet Magazine "...offer glimpses into the psyche of a faraway world." New York Times From the Trade Paperback edition.
Brazil-U.S. Workshop on Strengthening the Culture of Nuclear Safety and Security: Summary of a Workshop
by Benjamin RusekOn August 25-26, 2014, the Instituto de Pesquisas Energéticas e Nucleares (IPEN) and the National Research Council of the U. S. National Academy of Sciences convened the Brazil-U. S. <P><P>Workshop on Strengthening the Culture of Nuclear Safety and Security. The workshop, held on the IPEN Campus in São Paulo, Brazil, examined how a culture of nuclear safety and security is built and maintained within the nuclear science, technology, and industrial sectors. Participants identified opportunities for cooperation to strengthen that culture and shared research, perspectives, and practices. This report summarizes the presentation and discussion of that event.
Brazilian Expeditionary Force in World War II
by Ramiro Bujeiro Cesar MaximianoIn the English-speaking world, it is generally unknown that a volunteer Brazilian Expeditionary Force (FEB) fought alongside the US Army in Italy from mid-1944 until the end of the war. This was in effect a light infantry division, consisting of three infantry regiments augmented with artillery and light armour. It was supported by a Brazilian Air Force contingent of a light reconnaissance squadron as well as a P-47 Thunderbolt-equipped fighter squadron. Although all weapons, uniform, kit and equipment were either American-supplied or American models, there were distinctive Brazilian adaptations to uniforms and other key pieces of kit. This is a seriously researched volume on a little-studied subject matter complete with a range of previously unpublished photographs and specially commissioned artwork plates.
Break Into Fiction
by Dianna Love Mary BuckhamGetting a book published is hard enough-getting a novel published is doubly so! But a writer seeing his story on bookshelves everywhere is just a rewrite away with this book! Written by two award-winning novelists, this workshop-in-a-book is all aspiring authors need to master the art of fiction-and see their novel in print. Based on their popular workshops, Mary Buckham and Dianna Love Snell have created a novel-writing system that anyone can follow. Their innovative method shows writers how to create stories of depth, excitement, and emotion with: Easy-to-understand templates that guide the new writer through building a novel and show more experienced writers how to deepen a plot and take a first draft to the next level Reference examples from a strongly-plotted popular genre films like suspense, classics, children, and romance Simple worksheets to build a strong story one plot point at a time for any genreTroubleshooting tips that reveal how to find and fix holes that weaken the plot Insights from best-selling novelists representing a variety of fiction genres A bonus dialogue guide that reveals how to make a character come alive through conversation. Inspiring authors shall struggle no more with the help of this step-by-step guide!
Break Into Screenwriting: Your complete guide to writing for stage, screen or radio
by Ray FrenshamThis is a comprehensive, jargon-free guide for all budding screenwriters. Its aim is not just to guide you through the techniques and skills you need to write for the screen (film and television), but also to give you guidance on how to approach the industry as a whole. Focusing on every aspect of screenwriting, from how to set about the writing process to how to develop your characters, plot and structure, this book will give you all the guidance you need to break into this highly competitive industry and make a career for yourself as a screenwriter.NOT GOT MUCH TIME?One, five and ten-minute introductions to key principles to get you started.AUTHOR INSIGHTSLots of instant help with common problems and quick tips for success, based on the author's many years of experience.TEST YOURSELFTests in the book and online to keep track of your progress.EXTEND YOUR KNOWLEDGEExtra online articles at www.teachyourself.com to give you a richer understanding of screenwriting.FIVE THINGS TO REMEMBERQuick refreshers to help you remember the key facts.TRY THISInnovative exercises illustrate what you've learnt and how to use it.
Break Into Screenwriting: Your complete guide to writing for stage, screen or radio
by Ray FrenshamThis is a comprehensive, jargon-free guide for all budding screenwriters. Its aim is not just to guide you through the techniques and skills you need to write for the screen (film and television), but also to give you guidance on how to approach the industry as a whole. Focusing on every aspect of screenwriting, from how to set about the writing process to how to develop your characters, plot and structure, this book will give you all the guidance you need to break into this highly competitive industry and make a career for yourself as a screenwriter.
Break Into Travel Writing: How to write engaging and vivid travel writing and journalism
by Beth BlairGetting paid to go on holiday may sound like a great lifestyle. But there's a lot of hard graft involved - particularly, breaking into this industry in the first place. Few industries have changed as rapidly as publishing, and within publishing few areas have changed as rapidly as travel publishing. This book will bring you bang up-to-date with the latest trends in blogging, social media, magazines, websites, travel guides, and travel books. It provides specific advice for each sector, on how to write and, just as importantly, how to get published. Written by Beth Blair, an American travel writer who has been published in books, magazines, and online, this book is full of practical and inspiring advice that will help you broaden your horizons and turn your travel writing into cash.
Break Into Travel Writing: Teach Yourself Ebook Epub
by Beth BlairGetting paid to go on holiday may sound like a great lifestyle. But there's a lot of hard graft involved - particularly, breaking into this industry in the first place. Few industries have changed as rapidly as publishing, and within publishing few areas have changed as rapidly as travel publishing. This book will bring you bang up-to-date with the latest trends in blogging, social media, magazines, websites, travel guides, and travel books. It provides specific advice for each sector, on how to write and, just as importantly, how to get published. Written by Beth Blair, an American travel writer who has been published in books, magazines, and online, this book is full of practical and inspiring advice that will help you broaden your horizons and turn your travel writing into cash.
Break into Screenwriting: Your complete guide to writing for stage, screen or radio (TY Creative Writing)
by Ray FrenshamThis is a comprehensive, jargon-free guide for all budding screenwriters. Its aim is not just to guide you through the techniques and skills you need to write for the screen (film and television), but also to give you guidance on how to approach the industry as a whole. Focusing on every aspect of screenwriting, from how to set about the writing process to how to develop your characters, plot and structure, this book will give you all the guidance you need to break into this highly competitive industry and make a career for yourself as a screenwriter.NOT GOT MUCH TIME?One, five and ten-minute introductions to key principles to get you started.AUTHOR INSIGHTSLots of instant help with common problems and quick tips for success, based on the author's many years of experience.TEST YOURSELFTests in the book and online to keep track of your progress.EXTEND YOUR KNOWLEDGEExtra online articles at www.teachyourself.com to give you a richer understanding of screenwriting.FIVE THINGS TO REMEMBERQuick refreshers to help you remember the key facts.TRY THISInnovative exercises illustrate what you've learnt and how to use it.
Breakdown, Breakthrough: The Professional Woman’s Guide to Claiming a Life of Passion, Power, and Purpose
by Kathy CaprinoAfter sharing her own midlife professional crisis, a life and executive coach/career transition consultant presents her Model for Empowered Living for meeting a dozen identified challenges. The book includes a chart summarizing her empowerment guide, self-assessment worksheets, advice from women who have been there, and resources. Caprino is also the author of Women Overcoming Professional Crisis: Finding New Meaning in Life and Work. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)
Breakfast at Sotheby's: An A–Z of the Art Word
by Philip Hook&“A witty journey through the wonderfully tumultuous world of art dealers and markets—organized in the style of a dictionary, complete with a glossary.&” —Interview Two questions are key to experiencing a work of art in a museum or exhibition: 1.) Do I like it? 2.) Who&’s it by? You need quite a few more questions if you&’re in an auction room or dealer&’s gallery, however. You&’ll find yourself asking, How much is it worth? How much will it be worth in five or ten years? And finally, what will people think of me if they see it hanging on my wall? Breakfast at Sotheby&’s is not only a guide to finding the answers to such questions, but also a glimpse into the rarely discussed financial side of the art world. Based on author Philip Hook&’s thirty-five years of experience in the art market, the book explores various shades of artist (including -isms, Gericault, and suicides), subject and style (from abstract art and banality through surrealism and war), &“wall-power,&” provenance, and market weather. Comic, revealing, piquant, splendid, and occasionally absurd, Breakfast at Sotheby&’s is a book of pleasure and intelligent observation, as engaged with art as it is with the world that surrounds it. &“A breezy, whimsical and often wry compendium, chock-full of hard-won wisdom about what makes someone spend millions of dollars to buy an artwork at auction.&” —The New York Times &“A winner. Readers will learn more about the modern art market in this simple book than in any college course.&” —Kirkus Reviews (starred review
Breakfast: The Most Important Book About The Best Meal Of The Day
by The Editors of Extra CrispyBreakfast is an exploration of everything about breakfast and brunch. This celebration of the most popular meal of the day offers engaging stories, essential how-tos, and killer breakfast recipes. Discover exciting new ingredients and the secrets to making Entenmann’s Cake Doughnuts and Taco Bell Crunchwraps at home, among many other dishes. Learn the origins of scrapple and how to brew barista-level drinks. Based on the popular website ExtraCrispy.com, this book—the perfect gift for anyone who loves all-day-breakfast—is packed with 100 photos, humorous illustrations, and amazing, craveable food.
Breaking Bread: A Baker's Journey Home in 75 Recipes
by Martin Philip“With verbal descriptions that burst on the tongue and recipes that your hands itch to try, this beautiful book is food for the soul.” —Jodi Picoult, New York Times–bestselling author of Small Great Things“I bake because it connects my soul to my hands, and my heart to my mouth.” —Martin PhilipYearning for creative connection, Martin Philip traded his finance career in New York City for an entry-level baker position at King Arthur Flour in rural Vermont. The passionate amateur baker worked his way up, eventually becoming head bread baker. But Philip is not just a talented craftsman; he is a bread shaman. Being a baker isn’t just mastering the chemistry of flour, salt, water, and yeast; it is being an alchemist—perfecting the transformation of simple ingredients into an elegant expression of the soul.Breaking Bread is an intimate tour of Philip’s kitchen, mind, and heart. Through seventy-five original recipes and life stories told with incandescent prose, he shares not only the secrets to creating loaves of unparalleled beauty and flavor but the secrets to a good life. From the butter biscuits, pecan pie, and whiskey bread pudding of his childhood in the Ozarks to French baguettes and focaccias, bagels and muffins, cinnamon buns and ginger scones, Breaking Bread is a guide to wholeheartedly embracing the staff of life.Exquisite, sensuous, and delectable, Breaking Bread inspires us to take risks, make bolder choices, live more fully, and bake bread and break it with those we love.“The recipes are sound; the storytelling - evocative; the pictures - illustrative, beautiful.” —Steven Satterfield, James Beard award-winning chef and author of Root to Leaf
Breaking Ground on Your Memoir: Craft, Inspiration, and Motivation for Memoir Writers
by Brooke Warner Linda Joy MyersIn Breaking Ground on Your Memoir, Linda Joy Myers (President of the National Association of Memoir Writers) and Brooke Warner (Publisher of She Writes Press) present from the ground up—from basic to advanced—the craft and skills memoirists can draw upon to write a powerful and moving story, as well as inspiration to write, finish, and polish their own story. Full of rich insights and practical advice and strategies, Breaking Ground on Your Memoir offers all the tools writers need to write a powerful, publishable memoir. In this book you will discover: • how to get focused on what your memoir is about—your themes. • how to build the structure of your story. • techniques to make your memoir come alive. • the secrets of craft: how to write a great scene, colorful and memorable descriptions, narration, and flashback. • how to connect with your reader using through-threads and takeaway so they&’ll keep turning the pages, and learn something about their own lives by reading your book. Visit the authors online at WriteYourMemoirInSixMonths.com.
Breaking into Graphic Design: Tips from the Pros on Finding the Right Position for You
by Michael JeffersonPacked with information on every step of the job search from writing a cover letter to assembling a portfolio, Breaking into Graphic Design is the definitive book on creating a professional, employable image. Interviews with more than forty award-winning designers, career counselors, and business owners demystify rituals and expectations. Job search strategies, presentation ideas, interview tips, and how-tos on evaluating and accepting offers, plus a résumé gallery, make this book an invaluable resource for anyone looking for work in the design field.
Breakthrough Rapid Reading
by Peter KumpThe former National Director of Education for Evelyn Wood Reading Dynamics. presents his do-it-yourself program for increasing reading speed and boosting comprehension. This program distills fundamental principles and skills chat can be learned at home with the help of the drills and exercises provided. And because it lets readers choose their own materials and set their own pace, it's the ideal method for busy people juggling a full schedule.
Breakthrough Rapid Reading
by Peter KumpThe former National Director of Education for Evelyn Wood Reading Dynamics. presents his do-it-yourself program for increasing reading speed and boosting comprehension. This program distills fundamental principles and skills chat can be learned at home with the help of the drills and exercises provided. And because it lets readers choose their own materials and set their own pace, it's the ideal method for busy people juggling a full schedule.
Breakthrough Technology Project Management
by Bennet Lientz Kathryn ReaAlthough there are many books of methods and tools in different areas, few books actually give detailed tips and lessons on how to effectively set up and manage projects. Most books on project management devote all their space to specific methods. Breakthrough Technology Project Management, Second Edition provides tangible guidelines through examples and suggestions to help people participate in and manage projects more effectively. The authors' techniques and guidelines have been proven over the past 15 years in courses and counseling. This book is a valuable tool for those working in information systems, engineering, computer science, operations and production, and other environments involving project management.