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Green Marketing und Unternehmertum
by Arne NygaardDieses umfassende Buch offenbart das komplexe Zusammenspiel von Unternehmertum, Strategie und Marketingmanagement im Kontext der Nachhaltigkeit. Das Buch befürwortet den grünen Wandel innerhalb von Unternehmen und Organisationen und stattet sowohl Unternehmen als auch Verbraucher mit dem Wissen aus, das erforderlich ist, um fundierte Entscheidungen zu treffen, die positive Markttransformationen vorantreiben. Es bietet ein ganzheitliches Verständnis für nachhaltige und disruptive Veränderungsprozesse für Studierende und Fachleute und untersucht ein Spektrum kraftvoller Strategien, die von grünen Marketingansätzen und Segmentierungstechniken bis hin zu den Feinheiten des Demarketings und des grünen Brandings reichen. Die Leser werden die entscheidende Rolle von Unternehmen und Entscheidungsträgern bei der Umgestaltung des Verbraucherverhaltens und der Lieferketten erkennen, während sie potenzielle Fallstricke wie die "Tragödie der Allmende" und "Greenwashing" navigieren. Darüber hinaus gewinnen sie wertvolle Einblicke, wie strategische Positionierung und gezielte Anstrengungen nachhaltige Ergebnisse erzielen und die Bereitschaft der Verbraucher erhöhen können, in umweltbewusste Produkte zu investieren. Green Marketing und Unternehmertum ermöglicht es den Lesern, die tiefgreifenden Auswirkungen von Marketingstrategien auf das empfindliche Gleichgewicht der Natur zu erkunden und umsetzbare grüne Marketingmethoden zu entdecken, die den Weg zu einer nachhaltigeren und umweltbewussteren Welt ebnen können.
Green Materials for Active Food Packaging (Engineering Materials)
by Mohammad Shahid Shahid Ul IslamThis book highlights the critical role of green materials in sustainable, active food packaging. Beginning with an introductory chapter outlining the importance of green materials and sustainability in food packaging, the book progresses through various topics, including the properties and applications of biopolymers, the potential of biodegradable materials, and antimicrobial agents to enhance food safety. Innovations like edible packaging, polymer nanocomposites, and smart sensors for monitoring quality are thoroughly examined, showcasing their roles in improving food preservation and safety. Additionally, the book evaluates the environmental benefits of natural, bio-based materials and their effectiveness in active packaging applications. Each chapter critically discusses the challenges, advancements, and regulatory considerations in adopting these innovative solutions. By providing a detailed analysis of the potential and challenges associated with green materials, this volume is a comprehensive guide for researchers, practitioners, and policymakers alike. It encourages continued research and development in sustainable food packaging, fostering a deeper understanding of how these materials can enhance environmental and food safety outcomes. It is a crucial addition to the literature on sustainable practices in the food industry.
Green Materials for Wastewater Treatment (Environmental Chemistry for a Sustainable World #38)
by Eric Lichtfouse Mu. NaushadThis book reviews health hazards associated with wastewater use and water pollutants. Chapters present applications of green materials made of agricultural waste, activated carbon and magnetic materials for wastewater treatment. The removal of toxic metals using algal biomass and the removal of toxic dyes using chitosan composite materials are also discussed. The book includes reviews on the removal of phenols, pesticides, and on the use of ionic liquid-modified activated carbon for the treatment of textile wastewater.
Green Methods for Wastewater Treatment (Environmental Chemistry for a Sustainable World #35)
by Eric Lichtfouse Mu. Naushad Saravanan RajendranThis book presents comprehensive chapters on the latest research and applications in wastewater treatment using green technologies. Topics include mesoporous materials, TiO2 nanocomposites and magnetic nanoparticles, the role of catalysts, treatment methods such as photo-Fenton, photocatalysis, electrochemistry and adsorption, and anti-bacterial solutions. This book will be useful for chemical engineers, environmental scientists, analytical chemists, materials scientists and researchers.
Green Metrics
by Paul T. Anastas David J. Constable Concepcion Jimenez GonzalesThere has been dramatic growth in the community of researchers and industrialists working in the area of Green Chemistry. There has been an increasing recognition by a wide-range of scientists and engineers in the chemical enterprise that the framework of Green Chemistry is relevant and enabling to their work. There has been a significant body of work that has accumulated over the past decade that details the breakthroughs, innovation and creativity within Green Chemistry and Engineering. While there have been edited volumes on Green Chemistry that collect a limited number of papers often on a particular topic area, there is not currently a series that seeks to provide a more comprehensive overview of the current state of the science. The lack of this type of series is a notable niche for which the continually growing Green Chemistry and engineering community would value and welcome.
Green Metropolis: Why Living Smaller, Living Closer, and Driving Less Are the Keys to Sustainability
by David OwenIn this remarkable challenge to conventional thinking about the environment, David Owen argues that the greenest community in the United States is not Portland, Oregon, or Snowmass, Colorado, but New York, New York. Most Americans think of crowded cities as ecological nightmares, as wastelands of concrete and garbage and diesel fumes and traffic jams. Yet residents of compact urban centers, Owen shows, individually consume less oil, electricity, and water than other Americans. They live in smaller spaces, discard less trash, and, most important of all, spend far less time in automobiles. Residents of Manhattan- the most densely populated place in North America -rank first in public-transit use and last in percapita greenhouse-gas production, and they consume gasoline at a rate that the country as a whole hasn't matched since the mid-1920s, when the most widely owned car in the United States was the Ford Model T. They are also among the only people in the United States for whom walking is still an important means of daily transportation. These achievements are not accidents. Spreading people thinly across the countryside may make them feel green, but it doesn't reduce the damage they do to the environment. In fact, it increases the damage, while also making the problems they cause harder to see and to address. Owen contends that the environmental problem we face, at the current stage of our assault on the world's nonrenewable resources, is not how to make teeming cities more like the pristine countryside. The problem is how to make other settled places more like Manhattan, whose residents presently come closer than any other Americans to meeting environmental goals that all of us, eventually, will have to come to terms with.
Green Nano Solution for Bioenergy Production Enhancement (Clean Energy Production Technologies)
by P. K. Mishra Manish Srivastava Maqsood Ahmad MalikThis edited book presents nanotechnology-based approaches to improve quality of biofuels production. It covers the use of different nanomaterials in various biofuels production methods and their sustainable utility analysis to improve production of biofuels at economical and mass scale. Environmentally friendly, low cost, and synthesis via green and renewable resources are the main key features covered by this book. Advantages and sustainability scope of green and renewable material to synthesize nanomaterial and reduction in synthesis cost over to chemical synthesis cost have been discussed in this book. The book also explores various green synthesis possibilities to synthesize nanomaterials that are frequently involved in biofuels production process as catalysts. Various feasible mechanisms have also been explained. Maximum and sustainable use of green nanomaterials at every step of biofuels production is also one of the major focuses of this book. It covers mega audiences, which include academician, researchers, and industries people. This book will be highly interesting for researchers and scientists as well as related industries.
Green Nanobiotechnology (Nanotechnology Advances and Applications)
by Atul Thakur Preeti Thakur Deepa Suhag Khurana, S. M. PaulThis book provides a comprehensive exploration of green nanotechnology covering principles, applications, and ethical considerations.Green Nanobiotechnology begins with an introductory exploration of nanotechnology, followed by in-depth discussions on the synthesis of ozone-friendly nanomaterials and the emerging practice of green synthesis. It delves into the diverse applications of green nanoparticles, spanning biomedical applications, tissue engineering, biosensors, antimicrobials, and vaccine development. It explores applications of nanotechnology in environmental sciences including bioremediation, microengineered ceramics for environmental protection, and the modification of advanced nano-polymer composites. The environmental fate and ecotoxicological implications of nanomaterials are thoroughly examined, followed by discussions on the energy-saving potential and sustainable fuel development in the realm of green nanotechnology. The book concludes with a focus on responsible and ethical considerations, addressing the legal, socio-economic, and ethical impacts of nanotechnology, making it an important resource for researchers, academics, and professionals in nanobiotechnology and biomedical sciences.
Green Nanomaterials as Potential Antimicrobials
by Muhammad Ikram Ali Haider Asma RafiqThis book focuses on nanomaterials with antibacterial properties. Antibacterial resistance is a growing concern that poses a serious threat to public health worldwide. This book looks at the fabrication, material's properties, and characterization of a range of metallic, bimetallic, and metal-oxide-based nanomaterials that can be exploited for their antimicrobial properties. A key focus of this book is its emphasis on ‘green’ synthesis of nanomaterials, as many conventional routes of nanomaterial fabrication do not fulfill key sustainability criteria in terms of their toxicity and lack of eco-friendliness. Additionally, this book introduces the application of nanoparticles to veterinary medicine. Given the ever-increasing global livestock population coupled with the emergence of drug-resistant pathogens of animal origin (bacterial, parasitic, and hemoprotozoa), the use of nanoparticles as antibacterial agents represents a paradigm shift in every aspect of veterinary care. Authored by scholars with combined expertise in nanomaterials and veterinary medicine, this book provides valuable information for researchers working on sustainable nanomaterials with antibacterial properties.
Green Nanomaterials: Processing, Properties, and Applications (Advanced Structured Materials #126)
by Shakeel Ahmed Wazed AliThis book comprises a collection of chapters on advances in green nanomaterials. The book looks at ways to establish long‐term safe and sustainable forms of nanotechnology through implementation of nanoparticle biosynthesis with minimum impact on the ecosystem. The book looks at synthesis, processing, and applications of metal and metal oxide nanomaterials and also at bio-nanomaterials. The contents of this book will prove useful for researchers and professionals working in the field of nanomaterials and green technology.
Green Nanoparticles: Synthesis and Biomedical Applications (Nanotechnology in the Life Sciences)
by Jayanta Kumar Patra Gitishree Das Leonardo F. Fraceto Estefania Vangelie Ramos CamposNanotechnology is the application of science to control matter at the molecular level. It has become one of the most promising applied technologies in all areas of science. Nanoparticles have multi-functional properties and have created very interesting applications in various fields such as medicine, nutrition, bioenergy, agriculture and the environment. But the biogenic syntheses of monodispersed nanoparticles with specific sizes and shapes have been a challenge in biomaterial science. Nanoparticles are of great interest due to their extremely small size and large surface-to-volume ratio, which lead to both chemical and physical differences in their properties (e.g., mechanical properties, biological and sterical properties, catalytic activity, thermal and electrical conductivity, optical absorption and melting point) compared to bulk of the same chemical composition. Recently, however, synthesizing metal nanoparticles using green technology via microorganisms, plants, viruses, and so on, has been extensively studied and has become recognized as a green and efficient way for further exploiting biological systems as convenient nanofactories. Thus the biological synthesis of nanoparticles is increasingly regarded as a rapid, ecofriendly, and easily scaled-up technology. Today researchers are developing new techniques and materials using nanotechnology that may be suitable for plants to boost their native functions. Recently, biological nanoparticles were found to be more pharmacologically active than physico-chemically synthesized nanoparticles. Various applications of biosynthesized nanoparticles have been discovered, especially in the field of biomedical research, such as applications to specific delivery of drugs, use for tumor detection, angiogenesis, genetic disease and genetic disorder diagnosis, photoimaging, and photothermal therapy. Further, iron oxide nanoparticles have been applied to cancer therapy, hyperthermia, drug delivery, tissue repair, cell labeling, targeting and immunoassays, detoxification of biological fluids, magnetic resonance imaging, and magnetically responsive drug delivery therapy. Nanoparticle synthesis for plant byproducts for biomedical applications has vast potential. This book offers researchers in plant science and biomedicine the latest research and opportunity to develop new tools for the synthesis of environmentally friendly and cost-effective nanoparticles for applications in biomedicine as well as other various fields.
Green Nanoparticles: The Future of Nanobiotechnology
by Shilpi Srivastava Atul BhargavaThis book discusses the fundamental concepts of the green synthesis of nanoparticles and presents the latest advances in this emerging field. Providing a comprehensive overview of developments related to nanoparticle synthesis using fungi, algae, bryophytes, pteridophytes, gymnosperms, monocotyledons, dicotyledonous (angiosperms) and animal systems, it also explores techniques for the characterization of these nanoparticles. Lastly, it reviews the applications and toxicity of biologically synthesized green nanoparticles. Given its scope, it is a valuable resource for students, researchers and policymakers working in the field of nanobiotechnology and nanoscience.
Green Nanoremediation: Sustainable Management of Environmental Pollution
by Arpita Roy Fernanda Maria Policarpo Tonelli H. C. Ananda MurthyThis book focuses on green nanoremediation addressing aspects related to the use of nanomaterials generated through green synthesis protocols to efficiently restore polluted environs. Nanomaterials’ characteristics such as large surface area, capacity to easily reach into contaminated sites, good reactivity, and possibility of being developed to present photocatalytic activity and/or to deal with targeted substances by chemical surface modification are useful specially to perform remediation. As an alternative to conventional physicochemical methods, the green-based synthesis protocols reject the use of harmful reagents, prevent waste production, apply renewable energy source and/or materials, and consider in first place offering the smallest negative impact possible to living beings and to the ecosystem. Green synthesis in nanotechnology field involves the use of seaweeds, bacteria, cyanobacteria, yeasts, fungi, plants (living ones, biomass, extracts) and/or bio-derived products to generate the nanomaterials. The introductory chapter will be dedicated to nanomaterials’ characteristics that enable them to be used in environmental remediation. The first part of the book will be dedicated to organic and inorganic pollution and the threats they pose to living forms; advantages, disadvantages and mechanisms of nanoremediation; comparison between conventional strategies of environmental pollution remediation and the green nanoremediation; carbon-based and non-carbon-based green nanomaterials capable of promoting environs’ remediation; cost/benefits of using nanomaterials and nanoinformatics to a safe nanotechnology. The second part will be dedicated to green nanoremediation of water and soil, microbe-based, algae-based and plant-based synthesis of nanomaterials to nanoremediation. This part will also contain chapters dedicated to relevant nanomaterials for green nanoremediation protocols, nano-phytoremediation strategies, strategies to evaluate the efficiency of protocols related to this kind of remediation, main interactions of green nanomaterials and microbes during nanoremediation and, as a consequence of it, biocompatibility of green nanomaterials. This book’s main purpose is to offer readers extensive knowledge on green nanoremediation as a feasible strategy to fight pollution's harmful consequences and clean environmental pollution, but also present the challenges that should be surpassed.
Green Nanotechnology for Biofuel Production (Biofuel and Biorefinery Technologies #5)
by P. K. Mishra Neha Srivastava Manish Srivastava Himanshu Pandey Pramod W. RamtekeThis book focuses on the use of nanotechnology and nanomaterials in the production of biofuels. It describes the current production technologies for different biofuels and their limitations for commercialization, and discusses in detail how nanomaterials could reduce biofuel production costs. After an introduction to biofuels, the book examines biofuels economics and policy; biofuel production processes – advances and limitations; nanotechnology and its energy applications; nanotechnology in biohydrogen production – for cellulases, in algal fuel, and in bioethanol/biobutanol and biodiesel production. It is a valuable resource for researchers and engineers.
Green Nanotechnology: Solutions for Sustainability and Energy in the Built Environment
by Geoffrey B. Smith Claes-Goran S. GranqvistA first step in developing a clean and sustainable future is to think differently about everyday products, in particular how they influence energy use. Green Nanotechnology: Solutions for Sustainability and Energy in the Built Environment explores the science and technology of tiny structures that have a huge potential to improve quality of life wh
Green Neighbourhoods and Eco-gentrification: A Tale of Two Countries (SpringerBriefs in Environmental Science)
by David Pearlmutter Elise Machline Moshe Schwartz Pierre PechThis SpringerBrief brings together a series of studies that delve into the details of French and Israeli green building practices and tell a tale of two countries which deviates considerably from what first impressions might suggest. In-depth data analysis, interviews with stakeholders, and on-the-ground documentation are used to paint a portrait of green neighborhoods in both large and small cities, and to shed light on the diversity of outcomes and the intricate web of interests leading to each one.In the Israeli cases, these dynamics reflect the fact that the private sector has become increasingly dominant in the residential building field, following a decades-long process in which the welfare state has shrunk, and the government has distanced itself from large social programs.The French solution to this dilemma is to mandate the inclusion of subsidized housing within its ecoquartiers, with the declared aim of promoting a diverse 'social mix' of population.Green building has yet to prove itself as a solution for the masses. The sale price of an apartment in a certified green building is significantly higher than what would be justified by either the additional construction costs required to build it, or the energy and water saving potential that can be realized by using it. The tale of two countries presented here suggests that neither the mechanisms of the market nor the proclamations of a welfare state can easily overcome this dilemma. What is needed is a new type of thinking, which can only emerge once the concept of "value" reflects not only the realities of a free-market economy, but also those of a planet which turns out to be distinctly limited in its resources.
Green Nudging: Der Schlüssel zur nachhaltigen Veränderung (Edition Nachhaltig wirtschaften)
by Andrea Rumler Laura WagnerDieses Buch zeigt, wie man nachhaltiges Verhalten durch kleine, gezielte Anstöße – sogenannte Nudges – effektiv fördert. Zunächst führen die Autorinnen in die Bedeutung und Dringlichkeit nachhaltiger Veränderungen ein. Danach beleuchten sie die psychologischen Prinzipien, die dem Nudging-Ansatz zugrunde liegen, und stellen verschiedene Formen des Green Nudgings vor. Erfolgreiche Praxisbeispiele veranschaulichen die Wirkung dieses Ansatzes. Abschließend werden die Möglichkeiten und Grenzen von Green Nudging diskutiert und ein Ausblick auf zukünftige Potenziale gegeben. Die Autorinnen liefern allen, die nachhaltiges Handeln in Gesellschaft und Wirtschaft vorantreiben möchten, praxisnahe Einblicke und Werkzeuge, mit denen sie Green Nudging in verschiedenen Kontexten erfolgreich einsetzen können.
Green Organic Chemistry and its Interdisciplinary Applications
by Vera M. KolbGreen Organic Chemistry and Its Interdisciplinary Applications covers key developments in green chemistry and demonstrates to students that the developments were most often the result of innovative thinking. Using a set of selected experiments, all of which have been performed in the laboratory with undergraduate students, it demonstrates how to optimize and develop green experiments. The book dedicates each chapter to individual applications, such as Engineering The chemical industry The pharmaceutical industry Analytical chemistry Environmental chemistry Each chapter also poses questions at the end, with the answers included. By focusing on both the interdisciplinary applications of green chemistry and the innovative thinking that has produced new developments in the field, this book manages to present two key messages in a manner where they reinforce each other. It provides a single and concise reference for chemists, instructors, and students for learning about green organic chemistry and its great and ever-expanding number of applications.
Green Organic Chemistry in Lecture and Laboratory (Sustainability: Contributions through Science and Technology)
by Andrew P. DicksThe last decade has seen a huge interest in green organic chemistry, particularly as chemical educators look to "green" their undergraduate curricula. Detailing published laboratory experiments and proven case studies, this book discusses concrete examples of green organic chemistry teaching approaches from both lecture/seminar and practical perspe
Green Organic Reactions (Materials Horizons: From Nature to Nanomaterials)
by Gopinathan Anilkumar Salim SaranyaThis book presents important developments and applications of green chemistry, especially in the field of organic chemistry. The chapters give a brief account of green organic reactions in water, green organic reactions using microwave and in solvent-free conditions. In depth discussions on the green aspects of ionic liquids, flow reactions, and recoverable catalysts are provided in this book. An exclusive chapter devoted to green Lewis acid is also included. The potential of supercritical fluids as green solvents in various areas of organic reactions is explained as well. This book will be a valuable reference for beginners as well as advanced researchers interested in green organic chemistry.
Green Oxidation in Organic Synthesis
by Shannon S. Stahl Ning JiaoA valuable introduction to green oxidation for organic chemists interested in discovering new strategies and new reactions for oxidative synthesis Green Oxidation in Organic Synthesis provides a comprehensive introduction and overview of chemical preparation by green oxidative processes, an entry point to the growing journal literature on green oxidation in organic synthesis. It discusses both experimental and theoretical approaches for the study of new catalysts and methods for catalytic oxidation and selective oxidation. The book highlights the discovery of new reactions and catalysts in recent years, discussing mechanistic insights into the green oxidative processes, as well as applications in organic synthesis with significant potential to have a major impact in academia and industry. Chapters are organized according to the functional groups generated in the reactions, presenting interesting achievements for functional group formation by green oxidative processes with O2, H2O2, photocatalytic oxidation, electrochemical oxidation, and enzymatic oxidation. The mechanisms of these novel transformations clearly illustrated. Green Oxidation in Organic Synthesis will serve as an excellent reference for organic chemists interested in discovering new strategies for oxidative synthesis which address the priorities of green and sustainable chemistry.
Green Pesticides Handbook: Essential Oils for Pest Control
by Hamir Singh Rathore Leo M.L. NolletGreen pesticides, also called ecological pesticides, are pesticides derived from organic sources which are considered environmentally friendly and are causing less harm to human and animal health and to habitats and the ecosystem. Essential oils based insecticides started have amazing features. This book gives a full spectrum of the whole range of essential oil based pesticides that may be used in pest control. It discusses the uses and limitations, including the recent advances in this area. It describes the metabolism and mode of action, and provides the present status of essential oil based pesticide residues in foodstuffs, soil and water.
Green Petroleum
by A. B. Chhetri M. M. Khan M. Rafiq IslamCan "green petroleum" reverse global warming and bring down high gasoline prices? Written in non-technical language for the layperson, this book investigates and details how the oil and gas industry can "go green" with new processes and technologies, thus bringing the world's most important industry closer to environmental and economic sustainability.
Green Photocatalysts (Environmental Chemistry for a Sustainable World #34)
by Eric Lichtfouse Mu. Naushad Saravanan RajendranThis book presents advanced photocatalytic technologies for wastewater treatment. The fabrication, surface modification, roles and mechanisms of green catalysts are detailed. The catalysts include nanostructured catalysts, semiconductors, metal and non-metal doped catalysts, surface plasmon materials, graphene oxide-based materials, polymer-based composite materials, heterogenous type I and type II catalysts.
Green Photocatalytic Semiconductors: Recent Advances and Applications (Green Chemistry and Sustainable Technology)
by Seema Garg Amrish ChandraThis book comprises a detailed overview on the role of photocatalysts for environmental remediation, hydrogen production and carbon dioxide reduction. Effective ways to enhance the photocatalytic activity of the material via doping, hybrid material, laser light and nanocomposites have been discussed in this book. The book also further elaborates the role of metal nanoparticles, rare earth doping, sensitizers, surface oxygen vacancy, interface engineering and band gap engineering for enhancing the photocatalytic activity. An approach to recover the photocatalytic material via immobilization is also presented. This book brings to light much of the recent research in the development of such semiconductor photocatalytic systems. The book will thus be of relevance to researchers in the field of: material science, environmental science & technology, photocatalytic applications, newer methods of energy generation & conversion and industrial applications.