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This Book Will Blow Your Mind
by New ScientistWhat's the nature of reality? Does the universe ever end? What is time and does it even exist? These are the biggest imagination-stretching, brain-staggering questions in the universe - and here are their fascinating answers.From quantum weirdness to freaky cosmology (like white holes - which spew out matter instead of sucking it in), This Book Will Blow Your Mind takes you on an epic journey to the furthest extremes of science, to the things you never thought possible. This book will explain: Why is part of the universe missing (and how scientists finally found it)How time might also flow backwardsHow human head transplants might be possible (in the very near future)Whether the universe is a hologramAnd why we are all zombiesFilled with counterintuitive stories and factoids you can't wait to share, as well as lots of did-you-knows and plenty of how-did-we-ever-not-knows, this new book from the bestselling New Scientist series will blow your mind - and then put it back together again. You don't need a spaceship to travel to the extremes of science. You just need this book.
This Changes Everything
by Colin GillespieThe physicist and author investigates the 20th century scientific revolution that changed our lives—and how it can go further—in this provocative essay.Much of the modern world we experience day to day has been profoundly transformed by a scientific revolution that began in the early twentieth century. But what has science done for us lately? In This Changes Everything, author and scientist Colin Gillespie suggests that the revolution has barely gotten off the ground. In fact—it&’s still stuck between two competing Theories of Everything. While celebrating the victories of General Relativity and Quantum Mechanics, Gillespie attempts to uncover what holds us back from reaching even greater accomplishments. Looking at the work of physicists from Albert Einstein to Stephen Hawking and beyond, Gillespie proposes a thought experiment that leads to some startling conclusions. His provocative new take on cosmology and physics offers an elegant insight that truly changes everything.
This Changes Everything: Capitalism vs. The Climate
by Naomi KleinThe most important book yet from the author of the international bestseller The Shock Doctrine, a brilliant explanation of why the climate crisis challenges us to abandon the core “free market” ideology of our time, restructure the global economy, and remake our political systems.<P> In short, either we embrace radical change ourselves or radical changes will be visited upon our physical world. The status quo is no longer an option.<P> In This Changes Everything Naomi Klein argues that climate change isn’t just another issue to be neatly filed between taxes and health care. It’s an alarm that calls us to fix an economic system that is already failing us in many ways. Klein meticulously builds the case for how massively reducing our greenhouse emissions is our best chance to simultaneously reduce gaping inequalities, re-imagine our broken democracies, and rebuild our gutted local economies. She exposes the ideological desperation of the climate-change deniers, the messianic delusions of the would-be geoengineers, and the tragic defeatism of too many mainstream green initiatives. And she demonstrates precisely why the market has not—and cannot—fix the climate crisis but will instead make things worse, with ever more extreme and ecologically damaging extraction methods, accompanied by rampant disaster capitalism.<P> Klein argues that the changes to our relationship with nature and one another that are required to respond to the climate crisis humanely should not be viewed as grim penance, but rather as a kind of gift—a catalyst to transform broken economic and cultural priorities and to heal long-festering historical wounds. And she documents the inspiring movements that have already begun this process: communities that are not just refusing to be sites of further fossil fuel extraction but are building the next, regeneration-based economies right now.<P> Can we pull off these changes in time? Nothing is certain. Nothing except that climate change changes everything. And for a very brief time, the nature of that change is still up to us.
This Cold House: The Simple Science of Energy Efficiency
by Colin SmithA “witty, erudite, and accessible” guide to creating an environmentally friendly home without sacrificing comfort (Jeffrey C. May, author of My House Is Killing Me!).Does turning the thermostat down on a winter’s night offset the costs of reheating the house in the morning? What will best prevent energy loss: new windows or insulation in the attic? Is heating oil cheaper than natural gas?In This Cold House, Colin Smith blends science with anecdote and example to help homeowners identify heating and cooling priorities and choose the most appropriate methods, tools, and equipment. Basic equations allow you to estimate possible savings in annual heating and cooling bills and determine payback times for improvement projects.Practical and entertaining, This Cold House illuminates the concepts behind energy efficiency and translates them into ideas you can use, whether you live in a castle, igloo, or house.“Packs in important insights and is a pick for any general interest lending library catering to homeowners and those concerned with energy savings and the environment.” —Midwest Book Review“Smith . . . has a wonderful way with words, and his storytelling is superb. This guy sure knows how to hang an analogy on a scientific principle to make it delightfully understandable.” —Dan Holohan, heatinghelp.com
This Cold House: The Simple Science of Energy Efficiency
by Colin SmithDoes turning the thermostat down on a winter's night offset the costs of reheating the house in the morning? What will best prevent energy loss: new windows or insulation in the attic? Is heating oil cheaper than natural gas?Blending science with anecdote and example, Colin Smith answers questions like these, providing an insightful guide to creating an environmentally friendly home without sacrificing comfort. This Cold House helps homeowners identify heating and cooling priorities and choose the most appropriate methods, tools, and equipment. Basic equations allow you to estimate possible savings in annual heating and cooling bills and determine payback times for improvement projects.Practical and entertaining, This Cold House illuminates the concepts behind energy efficiency and translates them into ideas you can use, whether you live in a castle, igloo, or house.
This Explains Everything: 150 Deep, Beautiful, and Elegant Theories of How the World Works (Edge Question Series)
by John BrockmanDrawn from the cutting-edge frontiers of science, This Explains Everything will revolutionize your understanding of the world.What is your favorite deep, elegant, or beautiful explanation? This is the question John Brockman, publisher of Edge.org ("The world's smartest website"--The Guardian), posed to the world's most influential minds. Flowing from the horizons of physics, economics, psychology, neuroscience, and more, This Explains Everything presents 150 of the most surprising and brilliant theories of the way of our minds, societies, and universe work.Jared Diamond on biological electricity * Nassim Nicholas Taleb on positive stress * Steven Pinker on the deep genetic roots of human conflict * Richard Dawkins on pattern recognition * Nobel Prize-winning physicist Frank Wilczek on simplicity * Lisa Randall on the Higgs mechanism * BRIAN Eno on the limits of intuition * Richard Thaler on the power of commitment * V. S. Ramachandran on the "neural code" of consciousness * Nobel Prize winner ERIC KANDEL on the power of psychotherapy * Mihaly Csikszentmihalyi on "Lord Acton's Dictum" * Lawrence M. Krauss on the unification of electricity and magnetism * plus contributions by Martin J. Rees * Kevin Kelly * Clay Shirky * Daniel C. Dennett * Sherry Turkle * Philip Zimbardo * Lee Smolin * Rebecca Newberger Goldstein * Seth Lloyd * Stewart Brand * George Dyson * Matt Ridley
This Idea Is Brilliant: Lost, Overlooked, And Underappreciated Scientific Concepts That Ought To Be More Widely Known
by John BrockmanThe latest volume in the bestselling series from Edge.org—dubbed “the world’s smartest website” by The Guardian—brings together 206 of the world’s most innovative thinkers to discuss the scientific concepts that everyone should know.As science informs public policy, decision making, and so many aspects of our everyday lives, a scientifically literate society is crucial. In that spirit, Edge.org publisher and author of Know This, John Brockman, asks 206 of the world’s most brilliant minds the 2017 Edge Question: What scientific term or concept ought to be more widely known? Contributors include: author of The God Delusion RICHARD DAWKINS on using animals’ “Genetic Book of the Dead” to reconstruct ecological history; MacArthur Fellow REBECCA NEWBERGER GOLDSTEIN on “scientific realism,” the idea that scientific theories explain phenomena beyond what we can see and touch; author of Seven Brief Lessons on Physics CARLO ROVELLI on “relative information,” which governs the physical world around us; theoretical physicist LAWRENCE M. KRAUSS on the hidden blessings of “uncertainty”; cognitive scientist and author of The Language Instinct STEVEN PINKER on “The Second Law of Thermodynamics”; biogerontologist AUBREY DE GREY on why “maladaptive traits” have been conserved evolutionarily; musician BRIAN ENO on “confirmation bias” in the internet age; Man Booker-winning author of Atonement IAN MCEWAN on the “Navier-Stokes Equations,” which govern everything from weather prediction to aircraft design and blood flow; plus pieces from RICHARD THALER, JARED DIAMOND, NICHOLAS CARR, JANNA LEVIN, LISA RANDALL, KEVIN KELLY, DANIEL COLEMAN, FRANK WILCZEK, RORY SUTHERLAND, NINA JABLONSKI, MARTIN REES, ALISON GOPNIK, and many, many others.
This Idea Must Die: Scientific Theories That Are Blocking Progress (Edge Question Series)
by John BrockmanReporting from the cutting edge of scientific discovery, today's visionary thinkers target the greatest roadblocks to innovation.Few truly new ideas are developed without first abandoning old ones. In the past, discoveries often had to wait for the rise of the next generation to see questions in a new light and let go of old truisms. Today, in a world that is defined by a rapid rate of change, staying on the cutting edge has as much to do with shedding outdated notions as adopting new ones. In this spirit, John Brockman, publisher of the online salon Edge.org ("the world's smartest website"--The Guardian), asked 175 of the world's most influential scientists, economists, artists, and philosophers: What scientific idea is ready for retirement?Jared Diamond explores the diverse ways that new ideas emerge * Nassim Nicholas Taleb takes down the standard deviation * Richard Thaler and novelist Ian McEwan reveal the usefulness of "bad" ideas * Steven Pinker dismantles the working theory of human behavior * Richard Dawkins renounces essentialism * Sherry Turkle reevaluates our expectations of artificial intelligence * Physicist Andrei Linde suggests that our universe and its laws may not be as unique as we think * Martin Rees explains why scientific understanding is a limitless goal * Alan Guth rethinks the origins of the universe * Sam Harris argues that our definition of science is too narrow * Nobel Prize winner Frank Wilczek disputes the division between mind and matter * Lawrence Krauss challenges the notion that the laws of physics were preordained * plus contributions from Daniel Goleman, Mihaly Csikszentmihalyi, Nicholas Carr, Rebecca Newberger Goldstein, Matt Ridley, Stewart Brand, Sean Carroll, Daniel C. Dennett, Helen Fisher, Douglas Rushkoff, Lee Smolin, Kevin Kelly, Freeman Dyson, and others.
This Is a Book to Read with a Worm
by Jodi Wheeler-ToppenIf you can find a worm, then you can be a biologist!Foster a love of animals and science with this charming activity guide for finding and observing earthworms. Hands-on experiments help young biologists answer questions like "Which end is which?" and "Do worms make noise?" Insider tips encourage readers to think like a scientist and handle living things with care. Equally entertaining with or without a worm friend.
This is Biology: The Science of the Living World
by Ernst MayrAs he argues persuasively, the physical sciences cannot address many aspects of nature that are unique to life. Living organisms must be understood at every level of organization; they cannot be reduced to the laws of physics and chemistry. Mayr's approach is refreshingly at odds with the reductionist thinking that dominated scientific research earlier in this century, and will help to redirect how people think about the natural world. This Is Biology can also be read as a "life history" of the discipline--from its roots in the work of Aristotle, through its dormancy during the Scientific Revolution and its flowering in the hands of Darwin, to its spectacular growth with the advent of molecular techniques. Mayr maps out the territorial overlap between biology and the humanities, especially history and ethics, and carefully describes important distinctions between science and other systems of thought, including theology. Both as an overview of the sciences of life and as the culmination of a remarkable life in science, This Is Biology will richly reward professionals and general readers alike.
This Is Biology: The Science of the Living World
by Ernst MayrBiology until recently has been the neglected stepchild of science, and many educated people have little grasp of how biology explains the natural world. Yet to address the major political and moral questions that face us today, we must acquire an understanding of their biological roots. This magisterial new book by Ernst Mayr will go far to remedy this situation. An eyewitness to this century’s relentless biological advance and the creator of some of its most important concepts, Mayr is uniquely qualified to offer a vision of science that places biology firmly at the center, and a vision of biology that restores the primacy of holistic, evolutionary thinking. As he argues persuasively, the physical sciences cannot address many aspects of nature that are unique to life. Living organisms must be understood at every level of organization; they cannot be reduced to the laws of physics and chemistry. Mayr’s approach is refreshingly at odds with the reductionist thinking that dominated scientific research earlier in this century, and will help to redirect how people think about the natural world. This Is Biology can also be read as a "life history" of the discipline--from its roots in the work of Aristotle, through its dormancy during the Scientific Revolution and its flowering in the hands of Darwin, to its spectacular growth with the advent of molecular techniques. Mayr maps out the territorial overlap between biology and the humanities, especially history and ethics, and carefully describes important distinctions between science and other systems of thought, including theology. Both as an overview of the sciences of life and as the culmination of a remarkable life in science, This Is Biology will richly reward professionals and general readers alike.
This Is How They Tell Me The World Ends: The Cyberweapons Arms Race
by Nicole PerlrothThis book is the product of more than seven years of interviews with more than three hundred individuals who have participated in, tracked, or been directly affected by the underground cyberarms industry. These individuals include hackers, activists, dissidents, academics, computer scientists, American and foreign government officials, forensic investigators, and mercenaries. Filled with spies, hackers, arms dealers, and a few unsung heroes, written like a thriller and a reference this book is an astonishing feat of journalism. Based on years of reporting and hundreds of interviews, the author lifts the curtain on a market in shadow, revealing the urgent threat faced by us all if we cannot bring the global cyber arms race to heel.
This Is Improbable: Cheese String Theory, Magnetic Chickens and Other WTF Research
by Marc AbrahamsOften, thinking seriously about outlandish problems is the only way to make progress in science. The rest of the time, it's hilarious. Marc Abrahams, the founder of the famous Ig Nobel prizes, offers an addictive, wryly funny exposé of the oddest, most imaginative, and just plain improbable research from around the world. He looks into why books on ethics are more likely to get stolen and how randomly promoting people (rather than doing it based on merit) improves their work. He also shares the findings of weird experiments, from whether Vegas lap dancers earn higher tips at a certain time of the month to how mice were once outfitted with parachutes to find a better way to murder tree snakes. Abrahams' tour through this strangest of strange science will first make you laugh, and then make you think about your world in a completely new way. Marc Abrahams, the founder of the Ig Nobel prize, offers an addictive, wryly funny exposé of the most improbable research from around the world, from why one psychologist insisted it was better to promote people randomly to whether Vegas lap dancers get higher tips at certain times of the month. As you travel from the bizarre to the profound, Abrahams will make you laugh, and then think about the world in a completely new way.
This is Improbable Too: Synchronized Cows, Speedy Brain Extractors and More WTF Research
by Marc AbrahamsMarc Abrahams collects the odd, the imaginative, and the brilliantly improbable from around the world. Here he investigates research on the ins and outs of the very improbable evolutionary innovation that is the human body (brain included). This Is Improbable Too explores the odd questions that researchers are asking, such as: What's the best way to get a monkey to floss regularly? How much dandruff do soldiers in Pakistan's army have? If you add an extra henchman to your bank-robbing gang, how much more money will you earn? Why is it so impossible to estimate the number of stupid people in circulation? How many dimples will be found on the cheeks of 28,282 Greek children? Who is the Einstein of pork carcasses? This Is Improbable Too also investigates unlikely medical cases, including a boy with an "Eiffel head injury" (involving a toy tower), and even more unlikely inventions, such as a patented system for attacking your enemy with a bio-waste bomb.
This Is Not the End
by Chandler BakerIf you could choose one person to bring back to life, who would it be?Seventeen-year-old Lake Deveraux is the survivor of a car crash that killed her best friend and boyfriend. Now she faces an impossible choice. Resurrection technology changed the world, but strict laws allow just one resurrection per citizen, to be used on your eighteenth birthday or lost forever.You only have days to decide.For each grieving family, Lake is the best chance to bring back their child.For Lake, it's the only way to reclaim a piece of happiness after her own family fell apart.And Lake must also grapple with a secret--and illegal--vow she made years ago to resurrect someone else. Someone who's not even dead yet.Who do you need most?As Lake's eighteenth birthday nears, secrets and betrayals new and old threaten to eclipse her cherished memories. Lake has one chance to save a life...but can she live with her choice?
This is Philosophy of Science: An Introduction (This is Philosophy)
by Franz-Peter Griesmaier Jeffrey A. LockwoodA clear and engaging introduction to the philosophy of science, exploring the role of science within the broader framework of human knowledge and engagement with the world What are the central features and advantages of a scientific worldview? Why do even reasonable scientists sometimes disagree with each other? How are scientific methods different than those of other disciplines? Can science provide an objective account of reality? This is Philosophy of Science introduces the most important philosophical issues that arise within the empirical sciences. Requiring no previous background in philosophy, this reader-friendly volume covers topics ranging from traditional questions about the nature of explanation and the confirmation of theories to practical issues concerning the design of physical experiments and modeling. Incisive and accessible chapters with relevant case-studies and informative illustrations examine the function of thought experiments, discuss the realism/anti-realism debate, explore probability and theory testing, and address more challenging topics such as emergentism, measurement theory, and the manipulationist account of causation. Describes key philosophical concepts and their application in the empirical sciences Highlights past and present philosophical debates within the field Features numerous illustrations, real-world examples, and references to additional resources Includes a companion website with self-assessment exercises and instructor-only test banks Part of Wiley-Blackwell’s popular This Is Philosophy series, This is Philosophy of Science: An Introduction is an excellent textbook for STEM students with interest in the conceptual foundations of their disciplines, undergraduate philosophy majors, and general readers looking for an easy-to-read overview of the subject.
This is Planet Earth: Your ultimate guide to the world we call home (Instant Expert Ser.)
by New ScientistThe ancient Greeks called it Gaia; the Romans Terra. We know it simply as Earth, the planet we call home. And what a planet it is.Formed around 4.6 billion years ago from the debris of the big bang and long-dead stars, at first it was nothing special, but somehow it evolved to become the most amazing place in the known Universe. The only living planet we know of, it also has a very unusual moon, a remarkably dynamic surface, a complex atmosphere and a deeply mysterious interior.This is Planet Earth is dedicated to the wonders of Planet Earth. Its past is long and dramatic and its future shrouded in mystery. Yet despite centuries of research, only now are we starting to understand Earth's complexity.ABOUT THE SERIESNew Scientist Instant Expert books are definitive and accessible entry points to the most important subjects in science; subjects that challenge, attract debate, invite controversy and engage the most enquiring minds. Designed for curious readers who want to know how things work and why, the Instant Expert series explores the topics that really matter and their impact on individuals, society, and the planet, translating the scientific complexities around us into language that's open to everyone, and putting new ideas and discoveries into perspective and context.
This is Planet Earth: Your ultimate guide to the world we call home (New Scientist Instant Expert)
by New ScientistThe ancient Greeks called it Gaia; the Romans Terra. We know it simply as Earth, the planet we call home. And what a planet it is.Formed around 4.6 billion years ago from the debris of the big bang and long-dead stars, at first it was nothing special, but somehow it evolved to become the most amazing place in the known Universe. The only living planet we know of, it also has a very unusual moon, a remarkably dynamic surface, a complex atmosphere and a deeply mysterious interior.This is Planet Earth is dedicated to the wonders of Planet Earth. Its past is long and dramatic and its future shrouded in mystery. Yet despite centuries of research, only now are we starting to understand Earth's complexity.ABOUT THE SERIESNew Scientist Instant Expert books are definitive and accessible entry points to the most important subjects in science; subjects that challenge, attract debate, invite controversy and engage the most enquiring minds. Designed for curious readers who want to know how things work and why, the Instant Expert series explores the topics that really matter and their impact on individuals, society, and the planet, translating the scientific complexities around us into language that's open to everyone, and putting new ideas and discoveries into perspective and context.
This is Planet Earth: Your ultimate guide to the world we call home (New Scientist Instant Expert)
by New ScientistThis Is Planet Earth is dedicated to the wonders of Planet Earth, the most amazing place in the known Universe.The ancient Greeks called it Gaia; the Romans Terra. We know it simply as Earth, the planet we call home. And what a planet it is.Formed around 4.6 billion years ago from the debris of the big bang and long-dead stars, at first it was nothing special, but somehow it evolved to become the most amazing place in the known Universe. The only living planet we know of, it also has a very unusual moon, a remarkably dynamic surface, a complex atmosphere and a deeply mysterious interior.This is Planet Earth is dedicated to the wonders of Planet Earth. Its past is long and dramatic and its future shrouded in mystery. Yet despite centuries of research, only now are we starting to understand Earth's complexity.ABOUT THE SERIESNew Scientist Instant Expert books are definitive and accessible entry points to the most important subjects in science; subjects that challenge, attract debate, invite controversy and engage the most enquiring minds. Designed for curious readers who want to know how things work and why, the Instant Expert series explores the topics that really matter and their impact on individuals, society, and the planet, translating the scientific complexities around us into language that's open to everyone, and putting new ideas and discoveries into perspective and context.(P)2018 Hodder & Stoughton Limited
This Is Rocket Science
by Gloria Skurzynski..three, two, one... we have liftoff! From the award-winning author of Are We Alone? comes a title to propel young imaginations far into space. This Is Rocket Science explores the past, present, and future of space travel.The compelling text--vetted by NASA scientists--is a combination of history, science, human drama, and future challenges. Readers learn how fireworks in ancient China developed into the fire arrows used by Genghis Khan; we meet Sir Isaac Newton, Jules Verne, H.G. Wells, and learn how their imaginations shaped rocketry. We revisit the era of Sputnik, the satellite that launched a superpower space race, ending with moonwalks and a rendezvous in space. Finally we look forward to the future challenges of Mars and beyond. We also get a sneak peek at new technologies like space elevators, solar sails, ion propulsion, and more.
This is Rocket Science
by Gloria Skurzynski. . three, two, one. . . we have liftoff! From the award-winning author ofAre We Alone?comes a title to propel young imaginations far into space. This Is Rocket Scienceexplores the past, present, and future of space travel. The compelling text-vetted by NASA scientists-is a combination of history, science, human drama, and future challenges. Readers learn how fireworks in ancient China developed into the fire arrows used by Genghis Khan; we meet Sir Isaac Newton, Jules Verne, H. G. Wells, and learn how their imaginations shaped rocketry. We revisit the era of Sputnik, the satellite that launched a superpower space race, ending with moonwalks and a rendezvous in space. Finally we look forward to the future challenges of Mars and beyond. We also get a sneak peek at new technologies like space elevators, solar snails, ramjets, and more.
This Is the Voice
by John ColapintoA New York Times bestselling writer explores what our unique sonic signature reveals about our species, our culture, and each one of us. Finally, a vital topic that has never had its own book gets its due.There&’s no shortage of books about public speaking or language or song. But until now, there has been no book about the miracle that underlies them all—the human voice itself. And there are few writers who could take on this surprisingly vast topic with more artistry and expertise than John Colapinto. Beginning with the novel—and compelling—argument that our ability to speak is what made us the planet&’s dominant species, he guides us from the voice&’s beginnings in lungfish millions of years ago to its culmination in the talent of Pavoratti, Martin Luther King Jr., and Beyoncé—and each of us, every day. Along the way, he shows us why the voice is the most efficient, effective means of communication ever devised: it works in all directions, in all weathers, even in the dark, and it can be calibrated to reach one other person or thousands. He reveals why speech is the single most complex and intricate activity humans can perform. He travels up the Amazon to meet the Piraha, a reclusive tribe whose singular language, more musical than any other, can help us hear how melodic principles underpin every word we utter. He heads up to Harvard to see how professional voices are helped and healed, and he ventures out on the campaign trail to see how demagogues wield their voices as weapons. As far-reaching as this book is, much of the delight of reading it lies in how intimate it feels. Everything Colapinto tells us can be tested by our own lungs and mouths and ears and brains. He shows us that, for those who pay attention, the voice is an eloquent means of communicating not only what the speaker means, but also their mood, sexual preference, age, income, even psychological and physical illness. It overstates the case only slightly to say that anyone who talks, or sings, or listens will find a rich trove of thrills in This Is the Voice.
This is the Way to the Moon: A Children's Classic
by Miroslav SasekLike the other Sasek classics, these are facsimile editions of his original books. The brilliant, vibrant illustrations have been meticulously preserved, remaining true to his vision more than forty years later and, where applicable, facts have been updated for the twenty-first century, appearing on a "This is . . . Today" page at the back of each book. The stylish, charming illustrations, coupled with Sasek's witty, playful narrative, make these books a perfect souvenir that will delight both children and their parents, many of whom will remember them from their own childhood. In This is the Way to the Moon, first published in 1963, Sasek rockets readers to Cape Canaveral—the space capital of the world, a science-fiction-turned-fact spot on the Florida coast—with a nostalgic look at the electronic brains that put our man up into space and brought him down again. Also included are the updated statistics about the lunar landing and a mini history of NASA's space program.
This Is What You Just Put in Your Mouth?
by Patrick Di JustoWhat do a cup of coffee and cockroach pheromone have in common? How is Fix-A-Flat like sugarless gum? Is a Slim Jim meat stick really alive? If I Can't Believe It's Not Butter isn't butter, what is it?All of these pressing questions and more are answered in This Is What You Just Put In Your Mouth? Based on his popular Wired magazine column What's Inside, Patrick Di Justo takes a cold, hard, and incredibly funny look at the shocking, disgusting, and often dumbfounding ingredients found in everyday products, from Cool Whip and Tide Pods to Spam and Play-Doh. He also shares the madcap stories of his extensive research, including tracking down a reclusive condiment heir, partnering with a cop to get his hands on heroin, and getting tight-lipped snack-food execs to talk. Along the way, he schools us on product histories, label decoding, and the highfalutin chemistry concepts behind everything from Midol to Hostess fruit pies. Packed with facts you're going to want to share immediately, this is infotainment at its best--and most fun!--which will have you giving your shampoo the side-eye and Doritos a double take, and make you the know-it-all in line at the grocery store. From the Trade Paperback edition.
This Is Why You Dream: What Your Sleeping Brain Reveals About Your Waking Life
by Rahul JandialA fascinating dive into the purpose and potential of dreamsDreaming is one of the most deeply misunderstood functions of the human brain. Yet recent science reveals that our very survival as a species has depended on it. This Is Why You Dream explores the landscape of our subconscious, showing why humans have retained the ability to dream across millennia and how we can now harness its wondrous powers in both our sleeping and waking lives.Dreaming fortifies our ability to regulate emotions. It processes and stores memories, amplifies creativity, and promotes learning. Dreams can even forecast future mental and physical ailments.Dreams can also be put to use. Tracing recent cutting-edge dream research and brain science, dual-trained neuroscientist and neurosurgeon Dr. Rahul Jandial shows how to use lucid dreaming to practice real-life skills, how to rewrite nightmares, what our dreams reveal about our deepest desires, and how to monitor dreams for signs of Parkinson's and Alzheimer's. In the tradition of James Nestor's Breath and Matthew Walker's Why We Sleep, This Is Why You Dream opens the door to one of our oldest and most vital functions, and unlocks its potential to impact and radically improve our lives.