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10 – 10 – 10: 10 Minutos, 10 Meses, 10 Años - Una Idea Que Transformará Su Vida
by Suzy Welch10-10-10 es un método nuevo para tomar decisiones. Es una herramienta para reclamar su vida en la casa, en el amor y en el trabajo. El proceso es claro, directo y transparente. Es más, frente a un dilema, lo único que necesita para comenzar es hacerse tres preguntas: ¿Cuáles son las consecuencias de mi decisión en 10 minutos? ¿En 10 meses? ¿Y en 10 años?¿Suena simple? No lo es. Mediante el recuento de conmovedoras historias Suzy Welch revela cómo el análisis del impacto de nuestras decisiones trae invariablemente a la superficie nuestros temores, necesidades y deseos inconscientes, y nos ayuda en definitiva a identificar nuestras metas y vivir acorde con nuestros valores más profundos El método 10-10-10 es utilizado por estudiantes universitarios, padres de familia y empresarios. Si usted está a punto de tomar una decisión y no sabe qué hacer, 10-10-10 le ayudará a encontrar su camino.
10% Better: Easy ways to beat stress, think smarter, get healthy and achieve any goal
by Dr Rob YeungWhat's the secret to appreciably raising your performance in life? It's easy to feel the pressure to do better means you have to accelerate to keep in touch with your ambitions, but what if the secret to success was not hurtling forward with ever increasing urgency, but learning how to tweak your approach to get better results.10% Better, by bestselling psychologist Dr Rob Yeung, will show you how to slow down, think twice, and change your habits for the better. With proven methods for improving your decision making, your creativity, your mood and your motivation, Rob will show you that simple every day changes can make all the difference. If you could learn to do life differently and see a 10% improvement in all that you do, why wouldn't you?
10% Better: Easy ways to beat stress, think smarter, get healthy and achieve any goal
by Rob YeungWhat's the secret to appreciably raising your performance in life? It's easy to feel the pressure to do better means you have to accelerate to keep in touch with your ambitions, but what if the secret to success was not hurtling forward with ever increasing urgency, but learning how to tweak your approach to get better results.10% Better, by bestselling psychologist Dr Rob Yeung, will show you how to slow down, think twice, and change your habits for the better. With proven methods for improving your decision making, your creativity, your mood and your motivation, Rob will show you that simple every day changes can make all the difference. If you could learn to do life differently and see a 10% improvement in all that you do, why wouldn't you?
10% Happier: How I Tamed the Voice in My Head, Reduced Stress Without Losing My Edge, and Found Self-Help That Actually Works - A True Story
by Dan HarrisThe perfect book for the spirituality sceptics who really do need meditation in their daily routine.10% HAPPIER is a spiritual book written for - and by - someone who would otherwise never read a spiritual book. It is both a deadly serious and seriously funny look at mindfulness and meditation as the next big public health revolution.Dan Harris always believed the restless, relentless, impossible-to-satisfy voice in his head was one of his greatest assets. How else can you climb the ladder in an ultra-competitive field like TV news except through nonstop hand-wringing and hyper vigilance? For a while, his strategy worked. Harris anchored national broadcasts and he covered wars. Then he hit the brakes, and had a full-blown panic attack live on the air. What happened next was completely unforeseen. Through a bizarre series of events - involving a disgraced evangelical pastor, a mysterious self-help guru and a fateful gift from his wife - Harris stumbled upon something that helped him tame the voice in his head: meditation. At first, he was deeply suspicious. He had long associated meditation with bearded swamis and unwashed hippies. But when confronted with mounting scientific evidence that just a few minutes a day can literally rewire the brain for focus, happiness, and reduced reactivity, Harris took a deep dive. He spent years mingling with scientists, executives and marines on the front lines of a quiet revolution that has the potential to reshape society. He became a daily meditator, and even found himself on a ten-day, silent meditation retreat, which was simultaneously the best and worst experience he'd ever had.Harris's life was not transformed into a parade of rainbows and unicorns, but he did gain a passion for daily meditation. While the book itself is a narrative account of Dan's conversion amid the harried and decidedly non-Zen world of the newsroom, it concludes with a section for the novice on how to get started.(P)2014 HarperCollinsPublishers
10% Happier: How I Tamed the Voice in My Head, Reduced Stress Without Losing My Edge, and Found Self-Help That Actually Works - A True Story
by Dan Harris#1 New York Times Bestseller and winner of the 2014 Living Now Book Award for Inspirational Memoir.'An enormously smart, clear-eyed, brave-hearted, and quite a personal look at the benefits of meditation' - Elizabeth Gilbert10% Happier is a spiritual book written for - and by - someone who would otherwise never read a spiritual book. It is both a deadly serious and seriously funny look at mindfulness and meditation as the next big public health revolution.Dan Harris always believed the restless, relentless, impossible-to-satisfy voice in his head was one of his greatest assets. How else can you climb the ladder in an ultra-competitive field like TV news except through nonstop hand-wringing and hyper vigilance? For a while, his strategy worked. Harris anchored national broadcasts and he covered wars. Then he hit the brakes, and had a full-blown panic attack live on the air. What happened next was completely unforeseen. Through a bizarre series of events - involving a disgraced evangelical pastor, a mysterious self-help guru and a fateful gift from his wife - Harris stumbled upon something that helped him tame the voice in his head: meditation. At first, he was deeply suspicious. He had long associated meditation with bearded swamis and unwashed hippies. But when confronted with mounting scientific evidence that just a few minutes a day can literally rewire the brain for focus,happiness, and reduced reactivity, Harris took a deep dive. He spent years mingling with scientists,executives and marines on the front lines of a quiet revolution that has the potential to reshape society. He became a daily meditator, and even found himself on a ten-day, silent meditation retreat, which was simultaneously the best and worst experience he'd ever had.Harris's life was not transformed into a parade of rainbows and unicorns, but he did gain a passion for daily meditation. While the book itself is a narrative account of Dan's conversion amid the harried and decidedly non-Zen world of the newsroom, it concludes with a section for the novice on how to get started.
10% Happier: How I Tamed the Voice in My Head, Reduced Stress Without Losing My Edge, and Found Self-Help That Actually Works--A True Story
by Dan HarrisWinner of the 2014 Living Now Book Award for Inspirational MemoirNightline anchor Dan Harris embarks on an unexpected, hilarious, and deeply skeptical odyssey through the strange worlds of spirituality and self-help, and discovers a way to get happier that is truly achievable.After having a nationally televised panic attack on Good Morning America, Dan Harris knew he had to make some changes. A lifelong nonbeliever, he found himself on a bizarre adventure, involving a disgraced pastor, a mysterious self-help guru, and a gaggle of brain scientists. Eventually, Harris realized that the source of his problems was the very thing he always thought was his greatest asset: the incessant, insatiable voice in his head, which had both propelled him through the ranks of a hyper-competitive business and also led him to make the profoundly stupid decisions that provoked his on-air freak-out.We all have a voice in our head. It's what has us losing our temper unnecessarily, checking our email compulsively, eating when we're not hungry, and fixating on the past and the future at the expense of the present. Most of us would assume we're stuck with this voice - that there's nothing we can do to rein it in - but Harris stumbled upon an effective way to do just that. It's a far cry from the miracle cures peddled by the self-help swamis he met; instead, it's something he always assumed to be either impossible or useless: meditation. After learning about research that suggests meditation can do everything from lower your blood pressure to essentially rewire your brain, Harris took a deep dive into the underreported world of CEOs, scientists, and even marines who are now using it for increased calm, focus, and happiness.10% Happier takes readers on a ride from the outer reaches of neuroscience to the inner sanctum of network news to the bizarre fringes of America's spiritual scene, and leaves them with a takeaway that could actually change their lives.
10% Happier: How I Tamed the Voice in My Head, Reduced Stress Without Losing My Edge, and Found Self-Help That Actually Works—A True Story
by Dan HarrisIn celebration of its 10th anniversary, a revised and updated edition of the award-winning #1 New York Times bestseller that changed the way we look at meditation, expanded with new material by Dan Harris. <p><p> After having a nationally televised panic attack on Good Morning America, Dan Harris knew he had to make some changes. A lifelong nonbeliever, he found himself on a bizarre adventure involving a disgraced pastor, a mysterious self-help guru, and a gaggle of brain scientists. Eventually, Harris realized that the source of his problems was the very thing he always thought was his greatest asset: the incessant, insatiable voice in his head. <p><p> We all have an inner narrator. It’s what has us losing our temper unnecessarily, checking our email compulsively, eating when we’re not hungry, and fixating on the past and the future at the expense of the present. Most of us assume we’re stuck with this voice—that there’s nothing we can do to rein it in—but Harris stumbled upon an effective way to do just that. <p><p> 10% Happier is now considered a classic text on the power of meditation, an introduction to the practice that can convert even the most hardened skeptic. With over a million copies sold, 10% Happier is the go-to guide, and with meditation now a widely accepted and encouraged practice, Dan Harris is a pivotal and approachable figure in the field who has built a thriving platform based on the ideas he first presented in this book. <p><p> In this 10th Anniversary Edition, Harris offers a new preface reflecting on how much has changed—for him and for the public perceptions of meditation, plus a revised and expanded appendix, filled with guided meditations and practical advice for people looking to boot up a habit. <p> <b>New York Times Bestseller</b>
10,000 NOs: How to Overcome Rejection on the Way to Your YES
by Matthew Del NegroLearn how to persevere and pivot to achieve your goals from a celebrated Hollywood actor 10,000 NOs: How to Overcome Rejection on the Way to Your YES chronicles actor Matthew Del Negro’s tough journey from humble beginnings, through a sea of rejections, on the way to his eventual rise to become a recognizable face on some of history's most acclaimed television shows. Along the way, he learned hard lessons about perseverance, persistence, and resilience. Teaching readers how to make it through the tough times and deal with massive uncertainty by retaining the flexibility to change course and pivot to follow your passion, Del Negro explains how to achieve success in even the most competitive industries. The book, which delves into his personal story from Division I athlete to his professional dream of becoming an actor without any show business connections, shares the wisdom and knowledge Del Negro has gained from both his failures and successes in one of America’s most competitive industries: professional acting. Amidst his own stories from life and acting, Del Negro weaves anecdotes and quotes from interviews he has had with a wide range of inspirational people from all walks of life on his popular podcast, 10,000 NOs. The list of high-achievers includes professional athletes, bestselling authors, Forbes list entrepreneurs, cancer survivors, Hollywood elite, and more. His celebrated and top-ranked podcast in the U.S., Canada, and Australia, continues to inspire others to keep going even when their progress seems infinitesimally slow.
10,001 Ways to Live Large on a Small Budget
by The Writers of Wise BreadFilled with savvy tips on how to live, eat, shop, and have fun on a small budget, 10,001 Ways to Live Large on a Small Budget is a compilation of the juiciest tips from the #1 personal finance blog WiseBread.com, including: 9 Ways to See the World For Free 12 Ways to Live Rent or Mortgage Free 6 Steps to Eliminating Your Debt Painlessly 7 Ways to Score Free Food Bulk Buying 101 10 Killer Ways to Feel Like a Million Bucks 6 Horrible Financial Products to Avoid 7 Beauty Secrets that Cost Almost Nothing 50 Ways to Get the Most Out of Health Care 12 Fabulous Frugal Party Ideas Too many frugal living books focus on the negative, throwing around words such as "sacrifice" and "responsibility" like there was a fire sale at the Boring Store. But the writers at Wise Bread believe the key to financial wellness isn't a ramen-eating, vacation-skipping, fun-depriving life. Far from it. The best way to ensure that readers will stick to a budget is to help them create a lifestyle that is as much fun as it is practical.
10-10-10
by Suzy WelchA transformative new approach to decision making, 10-10-10 is a tool for reclaiming your life at home, in love, and at work. The process is clear, straightforward, and transparent. In fact, when you're facing a dilemma, all it takes to begin are three questions: What are the consequences of my decision in 10 minutes? In 10 months? And in 10 years?
10-minute Toughness: The Mental Training Program for Winning Before the Game Begins
by Jason SelkMental training is a must for high performance both on the field and off. But simply hoping for mental toughness isn't going to build any mind muscles. You need a proven routine of daily exercises to get you where you want to go. 10-Minute Toughness is your personal coach for boosting brainpower and achieving a competitive edge in whatever game you play. With quickness and ease, you'll learn how to master your own mind and psych out your opponents using personalized techniques from one of America's most successful sport psychology consultants. Like no other program available, the 10-Minute Toughness (10-MT) routine gets you ready for the competition in just ten minutes a day.
100 Awesome Hair Days: Perfect Buns, Braids, Pony Tails & Twists, Whatever Your Hair Type
by Jenny StrebeStruggling to tame thick and unruly curls? Tired of having limp, lifeless tresses? Hair can be a temperamental thing, but with 100 Awesome Hair Days as your guide you can learn styles that work with your hair, not against it. Whether your hair is fine, flat or frizzy, you will find styles suited to your particular type in chapters dedicated to different types of hair days: Stay-at-Home, Busy, Sporty, Dress-up and Special. A follow-on from the international best-seller Braids, Buns & Twists, this book will ensure you never have a bad hair day again!
100 Bullshit Jobs
by Stanley BingThe scholarly discipline of Bullshit Studies has blossomed in the last several years, fertilized by a number of critical works on the subject and the growing importance of the issue across a wide range of professions. Now, best-selling author and lifelong practitioner Stanley Bing enters the field with a comprehensive look at the many attractive jobs now available to those who are serious about their bullshit and prepared to dedicate their working life to it. What, Bing inquires, do a feng shui consultant, new media executive, wine steward, department store greeter, and Vice President of the United States have in common? What, too, are the actual duties performed by a McKinsey consultant? Other than sitting around making people nervous? Could that possibly be his core function? Likewise, what does an aromatherapist actually do, per se? Sniff things and rub them on people, for big fragrant bucks? Is that all? The answer in all cases is "Yes." They all have bullshit jobs. These few, of course, are just the beginning. Across the length and breadth of this shrinking globe, skillful bullshit artists have secured pleasant, lucrative employment, and are enjoying themselves more than you are. In virtually every occupation, from Advertising to Yoga Franchising, lucky individuals who "work" in these coveted positions enjoy the best lives imaginable -- they are paid well, they rarely break a sweat, and their professions are highly respected, because nobody really knows what they do. At once funny, useful, and tolerably philosophical, this groundbreaking work takes a close look at 100 bullshit jobs -- the money they bring with them, the actual tasks and activities involved (if any), and famous and successful examples of each position, who will provide the neophyte with inspiration. Most crucially, Bing goes on to offer what others so far have not--a clear, concise strategy to help job-seekers at every level reach for that brass ring, knowing full well that it may be attached to the nose of a bull.
100 Business Tools for Success: All the management models that matter in 500 words or less
by Jeremy KourdiThe world is full of business ideas.But how do you know which the best ones are?And how do you find time to read them?100 Business Tools for Success may be a little book, but it contains the very best business tools that have come from the very best business brains on the planet. Each is summarized over just two pages, so that you can quickly gain access to the insights which are driving the most successful people in all walks of life.A must for all business professionals...
100 Consejos para Motivarlo a Entrenar Más
by Pílula DigitalLa palabra MOTIVACIÓN proviene del latín 'motivus', que significa ‘causa del movimiento’. La gran IMPORTANCIA de la motivación es que ella es el COMBUSTIBLE que nos impulsa a REALIZAR las actividades DIARIAS. Asimismo, INFLUYE en el comportamiento humano para ALCANZAR objetivos, satisfacer necesidades y obtener sensaciones placenteras. Una persona puede tener múltiples MOTIVOS para ejercitarse, tales como PERDER PESO, mantener un buen estado de SALUD, sentirse mejor consigo MISMA, entre otros. Todas esas razones son MOTIVOS que nos IMPULSAN a realizar la actividad física. Además de ello, cuando la persona comienza a SENTIR y a ver los RESULTADOS, eso la ESTIMULA a mantener la CONVICCIÓN para continuar EJERCITÁNDOSE.
100 Contradictions found in the Bible (Correct Times)
by Tameka NavarretteAs it is with religion everyone has their own beliefs and not everyone will agree with all of the listed "contradictions" here. It is up to the reader to use his/her own judgement and decide for himself/herself what s/he will accept as a contradiction. In any case, lists such as this can be useful in discussions and can serve as a helpful reminder to check out some of the discrepancies for yourself.
100 Days of Joy and Strength: Daily Devotions to Help You Find Overwhelming Peace on Busy Days - The Perfect Devotional Gifts for Christian Women
by Candace Cameron BureJoin New York Times bestselling author and actress Candace Cameron Bure on a 100-day journey to find overwhelming peace—a peace that only comes from resting in God's joy and relying on His strength every day.We all feel it. How the frantic and hurried pace of life can steal our joy. How juggling the day-to-day demands of career, family, community, and a longing to grow as a daughter of God can leave us overwhelmed.Now available in stunning hardback with a freshly updated design, 100 Days of Joy and Strength offers you a road map to deepen your relationship with God and find peace in the midst of life's challenges.Each entry in this 100-day devotional gives you the chance to pause, reflect, and explore how you can press into the joy and strength God makes available to us all each day. Each daily entry includes:An encouraging word from CandaceA Bible verse for meditationPrayer prompts for reflection In her signature open-hearted style, Candace invites you to join her in discovering how God can be your joy and strength, no matter how hectic or hurried life may be. 100 Days of Joy and Strength will get you moving down the path toward the life with God you've been longing for.
100 Days of Self-Love: A Guided Journal to Help You Calm Self-Criticism and Learn to Love Who You Are
by Mary Jelkovsky"For those who want to journal but don't know where to start, these prompts will gently guide you toward greater self-awareness and deeper self-love." -Alexandra Elle, author of After the Rain: Gentle Reminders for Healing, Courage, and Self-LoveIf someone asked you, &“Who do you love?&” would you ever think to reply, &“Myself"? For too many of us, the answer would be no. That's why Mary Jelkovsky, author of the bestselling book The Gift of Self-Love, created this guided journal to help you give yourself grace even on the hardest days. Through the 100 prompts and encouraging stories on these pages, you'll explore self-love in all aspects of your life and learn how to:• Dig into your passions to discover your purpose• Process your feelings with compassion, not judgment• Reexamine your thought patterns and develop a lasting self-love practice• Learn how to better cultivate relationships, both with yourself and those around you• Reconnect with your body, mind, and heart to treat yourself more tenderlyAuthor Mary Jelkovsky has inspired millions of individuals to love themselves unconditionally by sharing heartfelt personal stories via her top-rated Mary&’s Cup of Tea Podcast: the Self-Love Podcast for Women, worldwide self-love retreats, and featured articles in Teen Vogue and Health Magazine. Now in 100 Days of Self-Love, she offers heartfelt stories and thought-provoking journaling prompts that encourage you to reflect on the attitudes, experiences, and habits that shaped who you are today. Use the lined writing pages to record your thoughts and start building a solid, foundational practice of self-love in your everyday life.
100 Days of Thanks
by Thomas NelsonFocus on the things that bring you joy with 100 Days of Thanks. Short inspirational readings, space to record your thoughts, and brief Scripture references in a high-designed four-color gift book will help you find a peaceful, happier life.The rush of a busy schedule, a barrage of disheartening news stories, and the wear and tear of everyday life can be enough to drag anyone down. Simply pausing to recognize and express thanks for the good gifts that surround you has proven to make a major difference in happiness, peace, and contentment.100 Days of Thanks, a beautifully designed inspirational book of short readings, Scripture verses, and journaling space is the perfect tool to promote Christian mindfulness and gratitude. Whether you are looking for a thoughtful gift to encourage a loved one or a simple tool to create a habit of thankfulness, this lovely little book is a wonderful place to start.Take a few moments out of your day to be grateful and feel your burdens get a little lighter, starting today.
100 Days of Weight Loss: The Secret to Being Successful on Any Diet Plan
by Linda SpangleBE SUCCESSFUL WITH ANY DIET PLAN Do you start a diet, then quit because you keep slipping up? Have you lost weight, then gained it back-many times? Most people average just three to four weeks on their diet before they fall off the wagon. But with 700 Days of Weight Loss, you'll never have to be a diet dropout again! DAILY MOTIVATORS MAKE IT EASY TO STAY COMMITTED Using concepts from her nationally acclaimed book Life Is Hard, Food Is Easy, weight-loss expert Linda Spangle offers simple daily motivators that will keep you committed to your program for a minimum of 100 days. That's enough time to learn a new set of skills and completely change your weight-loss pattern-forever. This book works with any diet or maintenance plan to help you Stop emotional eating and get control over food Stay motivated all the way to your goal Learn instant tools that work in every food situation Receive consistent support from other people Make sense of meal portions, food triggers, and much more
100 Days of Weight Loss: The Secret to Being Successful on Any Diet Plan
by Linda SpangleThis personal growth diet companion encourages dieters--no matter what diet plan they are on--to stick to it by giving them the tools to address the issues behind their eating habits and to make the right choices.Going on a diet is easy, staying on a diet is hard and it is the consistent, long-term lifestyle change that results in real success. This book is not a diet but a diet companion. There are 100 short lessons that provide coping skills, behavioral tools, and personal growth ideas that serve as a companion and encourager and give dieters the daily strength to stick with their resolution. Spangle tackles the emotional and psychological issues of weight loss, which is missing from most diet plans. They tell you what to eat. 100 Days of Weight Loss gives you the personal tools to make the right choices.
100 Days to Brave: Devotions for Unlocking Your Most Courageous Self
by Annie F. DownsYou were always meant to be brave. Whether you're coping with loss, making a major decision, or facing a fear, 100 Days to Brave will give you courage and confidence to move forward. With honesty and relatable humor, New York Times bestselling author Annie F. Downs invites you to embrace the path and plan God has for you.Stop allowing your fears to hold you back. Face them head on with 100 Days to Brave as your devotional guide to walking the road to your most courageous self.Dare to spend the next 100 days discovering how to:Experience personal growth, navigate difficult transitions, and overcome anxietyConquer your fear so it doesn't hold you backEstablish daily habits to keep you mentally strongImpacting 400,000 individuals and families, 100 Days to Brave is for:Women (and men, too) of all agesIndividuals wanting to ignite hope in their lifeDevotions by yourself, with a small group, or a youth groupGifts of self-care and self-discoveryBirthday gifts, Mother's Day, National Best Friends Day, and holiday givingAs a society, we are going through a lot! With anxiety and loneliness at all-time highs, it's important that you take the next 100 days to discover that you are braver than you know and stronger than you thought possible.Look for additional inspirational books from Annie:Let's All Be BravePerfectly UniqueSpeak Love
100 Days to a Younger Brain: Maximise your memory, boost your brain health and defy dementia
by Dr Sabina BrennanInvesting in brain health will cost you nothing but time and effort - the brain-healthy recommendations in this book can all be followed for free! The steps are simple to follow and within your control so can be integrated into daily life with ease for the next 100 days.The aim of living a brain healthy life is not just to reduce the risk of dementia and other serious health issues but also to improve the quality of your life and brain performance NOW. Sabina provides all the essential information you need to empower you to make informed choices everyday about your sleeping, eating and lifestyle habits that will benefit all aspects of your life from work to relationships and achieving your personal goals. This motivating book proves that you don't need to understand complicated neuroscience in order to look after your brain, inspiring you to do at least one small thing every day to radically improve your brain health.
100 Days to a Younger Brain: Maximise your memory, boost your brain health and defy dementia
by Dr Sabina BrennanInvesting in brain health will cost you nothing but time and effort - the brain-healthy recommendations in this book can all be followed for free! The steps are simple to follow and within your control so can be integrated into daily life with ease for the next 100 days.The aim of living a brain healthy life is not just to reduce the risk of dementia and other serious health issues but also to improve the quality of your life and brain performance NOW. Sabina provides all the essential information you need to empower you to make informed choices everyday about your sleeping, eating and lifestyle habits that will benefit all aspects of your life from work to relationships and achieving your personal goals. This motivating book proves that you don't need to understand complicated neuroscience in order to look after your brain, inspiring you to do at least one small thing every day to radically improve your brain health.
100 Effective Techniques of Social Influence: When and Why People Comply
by Dariusz Dolinski Tomasz Grzyb100 Effective Techniques of Social Influence provides a revolutionary look into the effectiveness of many techniques of social influence, providing an overview of the ways in which people use techniques to persuade others to meet various requests, suggestions, and commands. For each technique, the authors explore the idea behind it, what empirical research says about it, and what the psychological mechanism behind its effectiveness is, aka, why it works. The techniques included span across multiple areas in people’s everyday lives, ranging from business negotiations, managements, marketing, and close relationships, to people’s behavior in public as well as in their private sphere. Covering research from the 1970s to the present day, the book describes techniques of social influence with the purpose of provoking certain behaviors, such as convincing an individual to donate to a charity or purchase a certain product. By exclusively focusing on techniques influencing human behaviors, rather than beliefs, biases, or emotions, the authors show how humans can be reliably convinced to behave in a certain way in a huge range of situations and contexts. Rather than being based on anecdotal evidence or legends of famous people, the authors have only included techniques that have been proven to be effective through scientific research. With each technique described in an engaging manner, this is ideal reading for students and academics in fields such as social psychology, leadership, marketing, sociology, management, and communication. It will also appeal to professionals who need to influence others, and any readers who desire a better and more contemporary understanding of how people interact and influence others on a daily basis.