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How to Write a Marketing Plan
by John WestwoodHow to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With brand new content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business. The creating success series of books...With over one million copies sold, the hugely popular Creating Success series covers a wide variety of topics and is written by an expert team of internationally best-selling authors and business experts. This indispensable business skills collection is packed with new features, practical content and inspiring guidance for readers across all stages of their careers.
How to Write a Pantomime (Secrets to Success)
by Lesley CookmanThere are thousands of pantomimes staged throughout the world every year, most of them in Britain. Most groups, whether they be amateur drama societies, schools, Women's Institutes or Village Hall committees are constantly on the lookout for something fresh and original. This is often a matter of economics, as professional pantomimes can be costly in terms of performing rights, let alone the cost of scripts. This book is aimed at those people who take part in this increasingly popular hobby, and at the writer who wishes to write a pantomime, either for a local group, or, indeed, for mass publication.
How to Write a Speech: Tips for crafting a winning speech
by Pílula DigitalA well-STRUCTURED speech not only makes SENSE from beginning to end but IT is also EASIER to REMEMBER and quote. There is no point in speaking very well if the LOGIC of the words is lost in the oratory. In this E-BOOK you will LEARN how to write a SUCCESSFUL speech from opening to closing, with the POWER to convey your idea in a CLEAR and objective way. Good reading!
How to Write a Stellar Executive Resume: 50 Tips to Reaching Your Job Target
by Brenda BernsteinHow to Write a Stellar Executive Resume is a step-by-step guide that empowers readers to create an effective and stand out from the crowd as a top candidate for an executive position. Brenda Bernstein, a Certified Executive Resume Master and author of the #1 Bestseller How to Write a Killer LinkedIn Profile, shares the tips and tricks she’s learned from more than two decades of helping job seekers get connected with the right position. Readers will discover: • The importance of knowing the target audience and how to best connect with them • Key social media tips for spreading the word about their skills and experiences • Why good ol’ cover letters are important, and how to use them effectively • Power verbs to use, and words to avoid • Samples of successful resumes For many executives conducting a job search, it may have been quite a while since they were last “looking.” It’s easier than ever to apply for a job – and as a result, there’s a lot of competition for a limited number of openings. There’s a lot to learn about the recruiting world we live in, and the best ways to use the tools at our disposal. This book provides practical, proven, up-to-date best practices for creating an effective executive resume that gets results.
How to Write an Impressive CV and Cover Letter: A Comprehensive Guide for Jobseekers
by Tracey WhitmoreYour CV, cover letter and LinkedIn profile are your first communication with a prospective employer. As the job market is more competitive than ever, grabbing an employer's attention and making the right first impression has never been more important. If you compromise on the quality of your CV, cover letter and LinkedIn profile, you reduce your chances of winning an interview.This book, which will appeal to anyone from entry level to board level, is a step-by-step guide on how to approach job hunting and achieve a killer competitive advantage by producing an impressive CV, cover letter and LinkedIn profile. Invaluable views and advice from senior HR and industry professionals, who are often the first point of entry, are provided throughout the book.How to Write an Impressive CV and Cover Letter will support jobseekers through the entire job-hunting process. It offers access to practical, real-life examples of CVs and cover letters that have secured interviews and helped individuals win their dream job. Readers will gain access to these documents, together with valuable templates, as part of the book.
How to Write an Impressive CV and Cover Letter: A Comprehensive Guide for Jobseekers
by Tracey WhitmoreYour CV, cover letter and LinkedIn profile are your first communication with a prospective employer. As the job market is more competitive than ever, grabbing an employer's attention and making the right first impression has never been more important. If you compromise on the quality of your CV, cover letter and LinkedIn profile, you reduce your chances of winning an interview.This book, which will appeal to anyone from entry level to board level, is a step-by-step guide on how to approach job hunting and achieve a killer competitive advantage by producing an impressive CV, cover letter and LinkedIn profile. Invaluable views and advice from senior HR and industry professionals, who are often the first point of entry, are provided throughout the book.How to Write an Impressive CV and Cover Letter will support jobseekers through the entire job-hunting process. It offers access to practical, real-life examples of CVs and cover letters that have secured interviews and helped individuals win their dream job. Readers will gain access to these documents, together with valuable templates, as part of the book.
How to Write an Inspired Creative Brief
by Howard IbachThis book is very much useful for educators and students who are interested in marketing, advertising or public relations and also for those engaged in selling, marketing a product or service.
How to be Confident and Assertive at Work: Practical tools and techniques that you can put into use immediately
by Suzanne Potts Conrad PottsThis book will restore your confidence and help you to be more assertive and command more respect at work. It will enable you to:- Be valued for who you are- Ask for what you are entitled to- Say 'no' when you have the right to do so- Have your opinions and ideas heard and respected- Stand up for yourself- Handle difficult situations calmly and successfullyIt also provides a step-by-step guide to how to deal with some of the most common situations that you are likely to face during your working life - including asking for a pay rise!¬
How to be Confident and Assertive at Work: Practical tools and techniques that you can put into use immediately
by Suzanne Potts Conrad PottsThis book will restore your confidence and help you to be more assertive and command more respect at work. It will enable you to:- Be valued for who you are- Ask for what you are entitled to- Say 'no' when you have the right to do so- Have your opinions and ideas heard and respected- Stand up for yourself- Handle difficult situations calmly and successfullyIt also provides a step-by-step guide to how to deal with some of the most common situations that you are likely to face during your working life - including asking for a pay rise!¬
How to be Fabulous: Sustainable, second-hand style on a shoestring
by Charlotte DallisonDefy trends and unlock your personal style with How To Be Fabulous, a new breed of fashion guide that dives into the world of pre-loved clothing and inspires you to get creative on any budget.Learn all the insider tips and tricks from ex-vintage dealer, podcaster, writer and fashion aficionado Charlotte Dallison, including how to: hunt down true vintage and secondhand gems hone your authentic style build a budget that lets you maximise your buying power shop for your size in vintage or create magic with good tailoring care for your pre-loved pieces so they last (another) lifetime.Sprinkled with sparkling expert tricks, gorgeous illustrations and sage tales from Charlotte's own vintage adventures, this stunning little fashion guide will become your new style bible.Featuring advice from fashion experts Claudia Chan Shaw and Cassidy Zachary of the Dressed podcast, Refinery29 co-founder Christene Barberich, Amy Ambrams of The Manhattan Vintage Show and lipstick queen Poppy King.
How to be Fabulous: Sustainable, second-hand style on a shoestring
by Charlotte DallisonDefy trends and unlock your personal style with How To Be Fabulous, a new breed of fashion guide that dives into the world of pre-loved clothing and inspires you to get creative on any budget.Learn all the insider tips and tricks from ex-vintage dealer, podcaster, writer and fashion aficionado Charlotte Dallison, including how to: hunt down true vintage and secondhand gems hone your authentic style build a budget that lets you maximise your buying power shop for your size in vintage or create magic with good tailoring care for your pre-loved pieces so they last (another) lifetime.Sprinkled with sparkling expert tricks, gorgeous illustrations and sage tales from Charlotte's own vintage adventures, this stunning little fashion guide will become your new style bible.Featuring advice from fashion experts Claudia Chan Shaw and Cassidy Zachary of the Dressed podcast, Refinery29 co-founder Christene Barberich, Amy Ambrams of The Manhattan Vintage Show and lipstick queen Poppy King.
How to be Happy
by Anna BarnesWhen you’re happy, it radiates from within and rubs off on the world. But how do you get there? With a little bit of help and inspiration, it’s both possible and pleasurable to turn up the joy. Bursting with simple tips, uplifting statements and fun activities, How to Be Happy will give you the boost you need to make life shine brighter.
How to be Happy
by Anna BarnesWhen you’re happy, it radiates from within and rubs off on the world. But how do you get there? With a little bit of help and inspiration, it’s both possible and pleasurable to turn up the joy. Bursting with simple tips, uplifting statements and fun activities, How to Be Happy will give you the boost you need to make life shine brighter.
How to be Happy: Not A Self-help Book. Seriously
by Iain S. ThomasCentral Avenue Publishing is proud to publish another book by the widely acclaimed poet Iain S. Thomas. As many have noted on various social media platforms, there have been some issues that have led to the delayed release of this book. For this, we apologise and hopefully the content of the book will clarify the circumstances surrounding this delay. We feel we should also point out that this is not technically a self-help book, but it does contain some poignant prose, poetry and stories which may or may not lead you to happiness.Mostly, it is the rather unfortunate chronicle of a man's attempt to write the book he&’s promised his publisher, no matter the cost to his sanity.
How to be Heard: Secrets for Powerful Speaking and Listening
by Julian TreasureA leading Ted Talk speaker shares the secrets to being a better communicator in this accessible and informative guide. Have you ever felt like you&’re talking, but nobody is listening? Renowned five-time TED Talk speaker and author Julian Treasure reveals how to speak so that people listen—and how to listen so that people feel heard. As this leading sound expert demonstrates via interviews with world-class speakers, professional performers, and CEOs at the top of their field, the secret lies in developing simple habits that can transform your communication skills, the quality of your relationships, and your impact in the world.How to be Heard includes never-before-seen exercises to help you develop communication skills that are as effective at home as in the boardroom or conference call. Julian Treasure offers an inspiring vision for a world of effective speaking, listening, and understanding.Secrets of communication skills and tips discussed in How to be Heard include:· How to make sound work for you · Why listening matters · The four cornerstones of powerful speaking and listening · How to avoid the seven deadly sins of speaking and listening · How to listen and why we don&’t · The power of your vocal toolbox and tricks of great speakers · Exercises and methods to achieve clarity, precision and impact · How to deliver a great talkHuffPost 20 Best Business Books of 2017 2019 Audie Award Winner for Best Audio Book in Business and Personal Development Winner of the Best Voiceover-Audiobook Narration at the 2018 Voice Arts Awards Perfect for readers of Talk Like TED, Simply Said, Just Listen, or How to Win Friends and Influence People
How to be Immune To Diseases: Practical guide to strengthening the body.
by Pílula DigitalYour IMMUNE SYSTEM is an incredible machine. It is responsible for KEEPING your body PROTECTED from external invaders, such as viruses, bacteria, fungi, and toxins. Your immune system comprises two main parts: the part you were born with (innate or non-specific system) and the part you DEVELOP from your exposure to the environment (acquired adaptive system or specific system). Your immune system is MADE UP of several organs, cells, and proteins - skin cells, blood, bone marrow, tissues, and organs such as the thymus and lymph nodes. A STRONG immune system is the best DEFENSE against illnesses and infections. Without it, you have no way to fight harmful substances or changes that occur in the body. Good reading!
How to be Nowhere
by Tim MacGabhannLife is finally on the right track for reporter and recovering addict Andrew: he is slowly coming to terms with the murder of his photographer boyfriend Carlos, pursuing sobriety and building a new home with a new partner. Andrew has almost forgotten about the story that ruined his life - but that story hasn't forgotten about him, and a series of deadly threats forces him into helping the very man whose gang murdered his boyfriend and left him homeless.A literary take on the classic chase movie, HOW TO BE NOWHERE is the sequel to Tim MacGabhann's genre-busting and critically-acclaimed debut CALL HIM MINE, and a blistering thrill-ride deep into the fog of Central America's murky present and tragic future.
How to be Nowhere
by Tim MacGabhannLife is finally on the right track for reporter and recovering addict Andrew: he is slowly coming to terms with the murder of his photographer boyfriend Carlos, pursuing sobriety and building a new home with a new partner. Andrew has almost forgotten about the story that ruined his life - but that story hasn't forgotten about him, and a series of deadly threats forces him into helping the very man whose gang murdered his boyfriend and left him homeless.A literary take on the classic chase movie, HOW TO BE NOWHERE is the sequel to Tim MacGabhann's genre-busting and critically-acclaimed debut CALL HIM MINE, and a blistering thrill-ride deep into the fog of Central America's murky present and tragic future.
How to be Perfect: The Correct Answer to Every Moral Question – by the creator of the Netflix hit THE GOOD PLACE
by Mike Schur* From the writer and executive producer of the award-winning Netflix series The Good Place that made moral philosophy fun: a foolproof guide to making the correct moral decision in every situation you ever encounter, anywhere on earth, forever *How can we live a more ethical life? This question has plagued people for thousands of years, but it's never been tougher to answer than it is now, thanks to challenges great and small that flood our day-to-day lives and threaten to overwhelm us with impossible decisions and complicated results with unintended consequences. Plus, being anything close to an 'ethical person' requires daily thought and introspection and hard work; we have to think about how we can be good not, you know, once a month, but literally all the time. To make it a little less overwhelming, this fascinating, accessible and funny book by one of our generation's best writers and adept minds in television comedy, Michael Schur, boils down the whole confusing morass with real life dilemmas (from 'should I punch my friend in the face for no reason?' to 'can I still enjoy great art if it was created by terrible people?'), so that we know how to deal with ethical dilemmas. Much as Chidi used humour and philosophy to make Eleanor a less selfish person, Schur takes us on a journey through the 2,500-year discussion of ethics, sketching a roadmap for how we ought to act along the way.By the time the book is done, we'll know exactly how to act in every conceivable situation, so as to produce a verifiably maximal amount of moral good. We will be perfect, and all our friends will be jealous. OK, not quite. Instead, we'll gain fresh, funny, inspiring wisdom on the toughest issues we face every dayWith contributions from Professor Todd May of Clemson University, who served as an advisor on The Good Place, this is a brilliant, clever and hugely entertaining book about one of the most important topics in the world. 'The problem is, if all you care about in the world is the velvet rope, you will always be unhappy, no matter which side you're on.' - Tahani Al-Jamil, The Good Place
How to be Perfect: The Correct Answer to Every Moral Question – by the creator of the Netflix hit THE GOOD PLACE
by Mike Schur* From the writer and executive producer of the award-winning Netflix series The Good Place that made moral philosophy fun: a foolproof guide to making the correct moral decision in every situation you ever encounter, anywhere on earth, forever *How can we live a more ethical life? This question has plagued people for thousands of years, but it's never been tougher to answer than it is now, thanks to challenges great and small that flood our day-to-day lives and threaten to overwhelm us with impossible decisions and complicated results with unintended consequences. Plus, being anything close to an 'ethical person' requires daily thought and introspection and hard work; we have to think about how we can be good not, you know, once a month, but literally all the time. To make it a little less overwhelming, this fascinating, accessible and funny book by one of our generation's best writers and adept minds in television comedy, Michael Schur, boils down the whole confusing morass with real life dilemmas (from 'should I punch my friend in the face for no reason?' to 'can I still enjoy great art if it was created by terrible people?'), so that we know how to deal with ethical dilemmas. Much as Chidi used humour and philosophy to make Eleanor a less selfish person, Schur takes us on a journey through the 2,500-year discussion of ethics, sketching a roadmap for how we ought to act along the way.By the time the book is done, we'll know exactly how to act in every conceivable situation, so as to produce a verifiably maximal amount of moral good. We will be perfect, and all our friends will be jealous. OK, not quite. Instead, we'll gain fresh, funny, inspiring wisdom on the toughest issues we face every dayWith contributions from Professor Todd May of Clemson University, who served as an advisor on The Good Place, this is a brilliant, clever and hugely entertaining book about one of the most important topics in the world. 'The problem is, if all you care about in the world is the velvet rope, you will always be unhappy, no matter which side you're on.' - Tahani Al-Jamil, The Good Place(P) 2022 Simon & Schuster Audio
How to be Present: Embrace the Art of Mindfulness to Discover Peace and Joy Every Day
by Sophie GoldingDiscover the art of being present. Filled with simple advice and inspiring quotes, this book will show you how to appreciate each moment, helping you to live more every day.To experience happiness and fulfillment day to day, you don&’t need to change your life – you simply need to be present in it. Through a collection of easy-to-follow tips, this book will show you how to shift your mindset and live more fully in the moment. Over the course of its chapters, you will learn how to: —Incorporate mindfulness practices into your day —Reduce feelings of stress and anxiety —Strengthen the connection between your mind and body —Find joy, wonder and gratitude in every day There are so many moments worth cherishing in our daily lives, and when you focus on the now, they&’re yours to find. So dive into these beautiful pages and give yourself the gift of being present every day.
How to be Sick: A Buddhist-Inspired Guide for the Chronically III and their Caregivers
by Toni BernhardThis book will help and inspire those who must live with the challenges posed by any chronic illnesses, and their caregivers: the relentlessness of symptoms; coming to terms with a life of comparative isolation; weathering fear about the future; facing the judgment of others; dealing with the health care system; and, for a spouse, partner, or other caregiver, adapting to so many unexpected and sometimes sudden life changes.
How to be Strategic
by Fred PelardFT BUSINESS BOOK OF THE MONTH'A comprehensive, concise, and practical guide that will enable anyone, in any situation, to develop their strategic thinking' Tiffani Bova, Chief Growth Evangelist, Salesforce, WSJ bestselling author, Growth IQ'A must read for everyone who ever deals with complex important challenges. There are many take-away gems here that will help you push through the knotty centre of hard-to-resolve problems. Highly recommended!', Richard Rumelt, author of Good Strategy, Bad StrategyBeing strategic is a critical skill. It enables you to solve problems on a day-to-day basis while also keeping an eye on the long term, anticipating opportunities and mitigating threats along the way. Fred Pelard has been teaching strategic thinking to executives at all levels at leading companies around the world for almost 20 years. How to Be Strategic is his accessible and thorough guide to strategic thinking in any situation. It contains 12 smartly illustrated, workable methodologies from leading experts like Eric Ries, Chan Kim, and Barbara Minto, and will help you find your own path to the right solution every time.'A wonderful and inspirational look into wide-ranging frameworks and theories to spark new thinking and strategy' Tom Goodwin, author of Digital Darwinism and Head of Futures and Insight at Publicis Groupe'Practical and comprehensive' Roeland Assenberg, Director, Strategy and Banking, Monitor Deloitte Netherlands
How to be Your Own Genie: Manifesting The Magical Life You Were Born To Live
by Radleigh ValentineAfter years of suppressing and denying his true self, Radleigh Valentine had a revelation: "The sparklier I am, the more me that I am, the happier and more magical my life becomes." Thus started a spiritual journey that led Radleigh to becoming the internationally renowned speaker, best-selling author, and spiritual intuitive that he is today.Now Radleigh distills all he’s learned over the decades through messages from the universe, angels, and his own experiences to show you how to manifest and live a magical life. Radleigh discusses the components of a magical life and offers practical advice and exercises to support you in several areas: • Getting in touch with your "inner genie" to make your wishes come true • Signs from the universe: how to read the messages you’re receiving every day • Daily, weekly, and monthly strategies for making your life more magical • How to speak to the angels and why these angelic messengers want to help you • Discovering your identity: examining your beliefs to choose only those that truly serve you • Manifesting what you really want and how to turn an adversity into a blessing • Finding love and managing the relationships in your life • The importance of choosing joy and living a life of gratitudeJoin Radleigh on a magical journey to discover and claim the magical life you were born to live!
How to be a Bad Christian: ... And a better human being
by Dave TomlinsonIn the course of his work as a vicar, Dave Tomlinson meets lots of people who describe themselves as 'not good enough' to be a Christian, thinking that faith involves going to church a lot, or believing in a list of strange things, or following certain rules. But being a Christian isn't about any of that - and actually, following Jesus is a lot easier, and more fun, than most people think...In this handbook to Christianity for people who describe themselves as spiritual but not necessarily religious, Dave sketches out some key practices for how to be a 'bad' Christian, including how to talk to God without worrying about prayer, how to read the Bible without turning off your brain, and how to think with your soul rather than trying to follow rules. With beautiful illustrations from artist Rob Pepper, this is an accessible, light-hearted book, but one with a powerful invitation: to be the person you've always wanted to be, following a God you've always hoped is on your side.