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The Ultimate Startup Book: Find Your Big Idea; Write Your Business Plan; Master Sales and Marketing
by Christine Harvey Kevin Duncan John Sealey Iain MaitlandIf you want to be the best, you have to have the right skillset. From generating ideas and creating business plans to sales and marketing, THE ULTIMATE STARTUP BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes and key ideas you need and bring it all together with practical exercises.This is your complete course in entrepreneurship. ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.
The Ultimate Startup Book: Find Your Big Idea; Write Your Business Plan; Master Sales and Marketing
by Christine Harvey Kevin Duncan Iain MaitlandIf you want to be the best, you have to have the right skillset. From generating ideas and creating business plans to sales and marketing, THE ULTIMATE STARTUP BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes and key ideas you need and bring it all together with practical exercises.This is your complete course in entrepreneurship. ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.
The Ultimate Startup Guide to Outbound Sales: How to Turn Cold Leads into Hot Customers
by Steli EftiActionable sales advice for startup founders, intrapreneurs, technical employees and inside sales representatives. If you have no previous sales experience, this book can be your quickstart guide to B2B sales. If you already have a sales background, you'll find the step-by-step action guides, proven templates and detailed strategies helpful to take your sales game to the next level.
The Ultimate Success Formula: The Unstoppable System to Achieve Happiness, Wealth and Freedom
by Carlos MarinThe “Ultimate Success Formula” is a systematic approach to getting everything you want in life using proven principles. Carlos Marin uses his unique business experience applying these principles to build massive marketing networks while helping thousands of people become financially free as a powerful launch pad to empower many more millions around the world to be free and live their dreams. The “Ultimate Success Formula” provides the solutions people are searching for today to give purposeful meaning to their lives and achieve the success we all deserve.
The Ultimate Tea Diet: Boost Your Metabolism, Shrink Your Appetite, & Kick-Start Remarkable Weight Loss
by Mark UkraIt's proven! Tea can be a powerful tool for fast and lasting weight loss.The Ultimate Tea Diet harnesses tea's incredible weight-loss potential in a straightforward plan for losing weight in a safe and healthy way. Tea's ability to encourage weight loss comes from the synergy of its three main ingredients: caffeine to stimulate, L-theanine to neutralize the harmful side effects of caffeine and act as an appetite suppressant, and EGCG, which causes you to burn fat faster and more efficiently. In other words, tea reduces your appetite and stimulates your metabolism. Don't worry—you won't go hungry on the Ultimate Tea Diet. The food plan includes tea-based meals for breakfast, lunch, and dinner as well as tempting choices for midday snacks and sweet treats. All are made with tea so not only is your food incredibly flavorful, but you're also getting the weight-loss benefits in every single bite you enjoy.Drinking tea—and maintaining a conscientious focus on good health—can easily become a way of life. Slim down to a leaner, more energetic, and healthier you with the Ultimate Tea Diet.
The Ultimate Weight Solution: The 7 Keys to Weight Loss Freedom
by Dr. Phil McGrawFree yourself from diets that don't work and discover The Ultimate Weight Solution.You have made the decision to take control of your weight, but diets don't seem to work and they aren't always sustainable for everyday life. Dr. Phil McGraw's powerful bestseller gives you the tools for life-changing weight loss. If you're ready to get real about your weight, if you want to end the frustration of the diet cycle, you have found the ultimate solution—The Ultimate Weight Solution. This groundbreaking, scientifically sound plan is a step-by-step, personalized approach that transforms you from the inside out, as you gain control over your food habits and emotional eating traps. This guide will help you discover strategies for reframing food and provides a daily food plan with sample menus. It's your health, it's your life, it's your decision. The Ultimate Weight Solution will change the way you behave and think about food, weight loss, and, ultimately, yourself.
The Ultimate Weight Solution: The Seven Keys to Weight-Loss Freedom
by Phillip C. Mcgraw'YOU HAVE A DECISION TO MAKE." Those are the opening words Dr. Phil uses in his new and groundbreaking weight loss book. You know he is talking to you if you are among the millions who have chased one fad diet after another, none of which ever works. Dr. Phil is talking about the decision you have to make to change all of that. You know those crash diets never last, and you have to quit lying to yourself and get real about making the ultimate choice to finally take control of your weight and your life. "If you are overweight, you are out of control. That's not a natural place to be," says Dr. Phil. The Ultimate Weight Solution will give you the control that you crave. Dr. Phil wants to lead you to weight loss freedom. He's spent over thirty years working with overweight patients to get results that last. Now, in The Ultimate Weight Solution, he sounds his loudest wake-up call yet, giving the bottom-line truth and his unprecedented 7 Key approach to permanent weight loss. You know all too well that the "diet" experience can be bitterly disappointing. The Ultimate Weight Solution will change the way you behave and think about food, weight loss, and, ultimately, yourself. In this landmark book, Dr. Phil delivers an action-oriented plan to give you immediate results, results that will last a lifetime. Forget counting calories or tracking carbs or fat. You'll get the real reasons you've lost control of your weight, with tools to identify what to eat, when to eat, how to eat, and why you eat when you don't want to. Knowledge is power, and you're about to "break the code" on how to get off of the weight loss roller coaster and fix this problem once and for all. Dr. Phil hands you the keys so that you can finally be in control of your weight instead of your weight being in control of you. Congratulations! When you picked up The Ultimate Weight Solution, you took the first important step down the road to weight loss freedom. It's your health, it's your life, it's your decision.
The Ultimate: Your Self Revealed
by Marie S. WattsWhat is the Ultimate? At first glance the title to this book, The Ultimate, may seem to present a challenge, or it could appear presumptuous. However, the answer to the above question will disclose that neither of these attitudes is implied.The Ultimate is that glorious point in revelation where the long struggle for Spiritual understanding is ended, where ever-present perfection is realized to be the entirety of the Life, Soul, Being, and Body of the seeker. Of course this does not mean that all revelation has come to an end. Rather it is from this point that the Truth reveals Itself from within in ever-increasing Light and clarity. Here you stand in the Light as the Light; and the Light is Consciousness, YOUR CONSCIOUSNESS.In the Ultimate there is no dualism. Here there is conscious awareness that God is in the Universe as the Universe. God is recognized to be the Life, Mind, Soul, Substance, and Body of all that has existence. This infinite Self-containment includes YOU, your entire Life, Mind, Soul, Substance, Being, Body, and Experience.
The Ultra Mindset: An Endurance Champion's 8 Core Principles for Success in Business, Sports, and Life
by John Hanc Travis MacyTravis Macy summited glacial peaks in the French Alps, rappelled into vast limestone caves in China, and ran through parched deserts in Utah. Most famously, he won one of the country's marquee ultra-distance events: Leadman, a high-altitude series of super-long-distance races, culminating with a 100-mile mountain biking race and a 100-mile trail run. Macy accomplished it without exceptional strength, speed, or flexibility, and without high-tech performance labs or performance-enhancing drugs. His secret? A precise and particular outlook he calls the "Ultra Mindset," principles for daily life that are neither mysterious nor the sole province of ascetics or elite athletes: embrace fear, rewrite stories we tell ourselves, and master the art of seeking help, among others. By applying the principles such as "It's All Good Mental Training," "When you have no choice, anything is possible," and "Never quit. . . except when you should quit" to other areas of life, anyone can find success that otherwise would have seemed impossible. Coauthored with award-winning running writer and journalist John Hanc, The Ultra Mindset blends exciting personal memoir with actionable, research-based advice. Dramatic stories of Macy's far-flung experiences in the professional endurance-racing world lead into relevant mindset principles, reflective self-assessments, mind- and body-enhancing workouts and activities, and compelling case studies. Macy's stories keep the pages turning as you forge your own winning outlook for success in business, sports, and life.
The UltraMind Solution: Fix Your Broken Brain by Healing Your Body First
by Dr. Mark HymanFrom the ten-time New York Times bestselling author of Ultrametabolism, The Blood Sugar Solution, and Eat Fat, Get Thin comes The UltraMind Solution. —Do you find it next to impossible to focus or concentrate? —Have you ever experienced instant clarity after exercise? Alertness after drinking coffee? —Does your brain inexplicably slow down during stress, while multitasking, or when meeting a deadline? —Do you get anxious, worried, or stressed-out frequently? In The UltraMind Solution, Dr. Mark Hyman explains that to fix your broken brain, you must heal your body first. Through his simple six-week plan, Dr. Hyman shows us how to correct imbalances caused by nutritional deficiencies, allergens, infections, toxins, and stress, restoring our health and gaining an UltraMind—one that&’s highly focused, able to pay attention at will, has a strong memory, and leaves us feeling calm, confident, in control, and in good spirits.
The UltraSimple Diet: Kick-start Your Metabolism and Safely Lose Up to 10 Pounds in 7 Days (Thorndike Health, Home And Learning Ser.)
by Mark HymanThe UltraSimple Diet is Dr. Hyman's revolutionary detox plan, which if properly followed, allows a person to lose ten pounds in just seven days. The book lays out each day of the plan, featuring menus, relaxation and stress reduction exercises, and worksheets so readers can keep a journal of his or her progress. Dr. Hyman also discusses the philosophy of maintaining a healthy lifestyle, along with its practical ramifications, for keeping the weight off. Now in trade paperback with updated material, new recipes, more detox tips and plenty of resources to help readers stay on the path to healthy weight loss!? 21st century science and medically proven through years of testing on thousands of Dr. Hyman's patients. seven days from now, you could weigh up to ten pounds less, have revitalized energy and health, and both feel and look fantastic, all by simply trying THE ULTRASIMPLE DIET Join the ultrasimple diet community at www.ultrasimplediet.com/join.
The UnNoticed Entrepreneur, Book 2: Giving Entrepreneurs the Tools They Need to Get the Recognition They Deserve
by Jim JamesTHE UNNOTICED ENTREPRENEUR THE VISIBILITY TOOLBOX: ESSENTIAL TOOLS FOR GETTING NOTICED If you don’t want to waste any more money on marketing guru’s, this book is for you. Stacked with 50 real-world case studies, entrepreneurs explain in their words how they are getting noticed. Each article is concise, short, and can be read stand alone or taken as a holistic approach. Discover the mindset, tools and techniques that business owners are using to: Craft stories that resonate emotionally with customers. Maintain genuine connections, even as they scale. Create engaging content to drive lead generation. Amplify their message with easy-to-use tech. Communicate with their teams. Includes special insights on podcasting, AI, and measurement. This is the book that the guru’s don’t want you to read. The UnNoticed Entrepreneur is the marketing toolbox that you need.
The UnNoticed Entrepreneur: Step Into the Spotlight
by Jim JamesClassic and outside-the-box tactics for taking your company to the next level The UnNoticed Entrepreneur: Step Into the Spotlight gives you practical advice for drawing customers into your vision and rising above the rabble. Specifically, this book shows you how you can share the vision for your company, the why behind your product or service. If you can do that, customers will come. The secret? You already have everything you need to become famous in your market. You don’t need expensive ad agencies and faddish strategies. After all, you started your business, so you have the best understanding of what you're doing. This book shows you how to communicate your purpose creatively, simply, and authentically through telling your story, personalising your marketing, engaging with customers and prospects, and getting the attention of the right people in the right channels. If you’re passionate about creating value, making a difference, and benefitting others, this is the book for you. This collection of essays will give you ideas, help you make connections, and motivate you to put in the work you need to get noticed for all the good that you do. You’ll learn how to: Construct a unique story around your business and communicate that story through effective branding Stand out from the competition by creating more compelling marketing materials and reaching out in a more targeted way Generate buzz around your business with creative offerings like podcasts, media interviews, surveys, AI content, and more Rise to the top of your market by using marketing technology, leveraging digital platforms, and understanding today's marketing work This is the perfect book for business owners and budding entrepreneurs looking for no-nonsense advice on how to really get ahead. You've got the ambition, and The UnNoticed Entrepreneur can help you realize it.
The Unapologetic Fat Girl's Guide to Exercise and Other Incendiary Acts
by Hanne BlankThis empowering exercise guide is big on attitude, giving plus-size women the motivation and information they need to move their bodies and improve their health.Hanne Blank--a fellow plus-size girl who's been there and has the worn-out sports bras to show for it--will help you discover activity that works for you no matter what your size or current fitness level. Whether you choose to do yoga, pump iron, walk your dog, play Wii Fit, hire a personal trainer, or just run errands by bicycle, Hanne will provide specifically tailored advice on: * Finding movement that feels great, physically and emotionally * Choosing a gym * Facing the trail, pool, park, or locker room * Overcoming fear and shame * Sourcing plus-size workout gear * Getting the nutrition you need and avoiding common injuries * Fighting fat prejudice and uninvited comments Featuring incendiary acts like "Flail proudly," and "Claim the right to be unattractive (just like anybody else)," Hanne serves up years of hard-won fitness advice with humor and self-acceptance. With motivating lists like "30 Things to Love About Exercise (None of Which Have Anything to Do with Your Weight, Your Size, or What You Look Like)," this call to action will get you up and moving in no time!
The Unbreakable Student: 6 Rules for Staying Sane at University
by Nic Hooper'Equal parts practical, funny and illuminating - belongs on the required reading list for life' - Sarah Knight, internationally bestselling author of Get Your Sh!t TogetherSo, you're starting university - you've learnt what to pack, where to socialise, how to cook (sort of)... but what about how to look after your mental health?University is a whirlwind of exciting, fresh experiences. But it can also be overwhelming. You're in a strange new environment and faced with the pressure to make friends, complete difficult assignments, stay healthy, manage your finances and so much more, all while being away from your loved ones. In this time of massive change, looking after your mental wellbeing is more important than ever.Nic Hooper has witnessed the student mental health crisis unfolding every day on campus and is determined to help. A psychologist with fifteen years' experience teaching and mentoring young adults, The Unbreakable Student is his guide to navigating your university years and staying sane using six simple rules:· Using exercise to stay healthy in body and mind· Learning to positively challenge yourself· Connecting with your peers· Mindfully embracing the moment· Managing self-critical thoughts and vulnerability· Giving to others and taking positive actionAccessible and inspirational, The Unbreakable Student is the self-care guide that every university student needs.
The Unbreakable Student: 6 Rules for Staying Sane at University
by Nic Hooper'Equal parts practical, funny and illuminating - belongs on the required reading list for life' - Sarah Knight, internationally bestselling author of Get Your Sh!t TogetherSo, you're starting university - you've learnt what to pack, where to socialise, how to cook (sort of)... but what about how to look after your mental health?University is a whirlwind of exciting, fresh experiences. But it can also be overwhelming. You're in a strange new environment and faced with the pressure to make friends, complete difficult assignments, stay healthy, manage your finances and so much more, all while being away from your loved ones. In this time of massive change, looking after your mental wellbeing is more important than ever.Nic Hooper has witnessed the student mental health crisis unfolding every day on campus and is determined to help. A psychologist with fifteen years' experience teaching and mentoring young adults, The Unbreakable Student is his guide to navigating your university years and staying sane using six simple rules:· Using exercise to stay healthy in body and mind· Learning to positively challenge yourself· Connecting with your peers· Mindfully embracing the moment· Managing self-critical thoughts and vulnerability· Giving to others and taking positive actionAccessible and inspirational, The Unbreakable Student is the self-care guide that every university student needs.
The Unbroken Cord: Celebrating Kingdom Sexuality
by Steve Hawkins&“You don&’t have to be a rocket scientist,&” as the saying goes, to know (in this case) that we live in a sex-obsessed society. As Christians, we too think about sex. A lot. More frequently than we care to admit. So why not talk about it? That&’s what author Steve Hawkins does in his contemporary take on a most personal facet of life. In this book based on God&’s Word, with such chapter titles as &“Virgin,&” &“Damage in the Garden,&” and &“Restoring the Glory,&” Steve will challenge you to get to know the liberating Jesus who is not a religious stuffed-shirt when it comes to this amazing God-given gift we all share.
The Uncomfortable Truth: Change Your Life By Taming 10 of Your Mind's Greatest Fears
by Anna Mathur'Gently challenging, deeply empowering,' Julia Samuel, Sunday Times bestselling author of This Too Shall Pass"Some people don’t like me”“Bad things will happen to people I love”“I’m going to fail”… these words underpinned my anxieties and nightmares. I bet they feature in yours too.Our fears are anchored in the unavoidable truths of life; all things reach an end, bad things happen, and we lack the control we crave.As an experienced psychotherapist, who’s had years of therapy, I realised that ploughing endless energy into trying to control the uncontrollable is keeping us all tired, wired, and worried. Ignoring fears doesn’t make them less true, it makes them more powerful. I decided to try a different tact and it changed my world.Instead of doing everything I could to ease and avoid life’s uncomfortable truths, I sought a deeper acceptance of them. Through using this approach, my clients and I discovered that fear began to loosen its grip. We were living more intentionally and peacefully.So, face your fears one chapter at a time, and discover who you are without worry, doubt and people-pleasing holding you back.
The Uncommon Book of Prayer: A Guide to Co-Creating with the Universe
by Heidi SmithBuild and deepen your personal spiritual practice with this empowering, radical reframing of prayer as a secular tool for healing, personal growth, societal change, and profound joy. Prayer is an ancient practice—one that has been utilized and embraced by cultures around the world and across time. There is not one correct way to pray, and no tradition holds a monopoly on what prayer is or means. In The Uncommon Book of Prayer author, psychosomatic therapist, and flower essence practitioner Heidi Smith reveals that prayer does not even need to be practiced within a religious tradition, though it can be. Instead, she reintroduces readers to the idea of prayer as a highly personal practice that can bring joy and enlightenment, heal deeply felt trauma, and work toward planetary healing. Readers will encounter a new definition of prayer: An active agreement that you make between your soul and the Divine (whatever that means to you). It is a sacred practice that can be called upon to bring about states of grace, healing, and change. Through this expansive, heart-centered experience readers will explore their own existing feelings about prayer and learn to build a personal practice that is authentic and sustaining. In inviting chapters grounded with historical context, sample prayers, and stunning illustrations inspired by illuminated manuscripts, readers will learn to: Refine a prayer practice. Explore ambivalence around prayer and some of its difficult associations. Integrate a prayer practice into co-creative and healing work. Facilitate prayer circles in your community. Open and strengthen communication with the heart, our most potent tool of resonance and the seat of true wisdom in the body. Create space and possibility for hope and dreaming (which are not frivolous, but instead life-sustaining and changing practices). Create vital and creative solutions for your life and our world. There are many ways in to healing. A conscious prayer practice formed by reading The Uncommon Book of Prayer is a way into co-creating with the universe and accessing all the gifts that lie therein.
The Undefeated Mind: On the Science of Constructing an Indestructible Self
by Dr. Alex LickermanLegions of self-help authors rightly urge personal development as the key to happiness, but they typically fail to focus on its most important objective: hardiness. Though that which doesn't kill us can make us stronger, as Nietzsche tells us, few authors today offer any insight into just how to springboard from adversity to strength. It doesn't just happen automatically, and it takes practice. New scientific research suggests that resilience isn't something with which only a fortunate few of us have been born, but rather something we can all take specific action to develop. To build strength out of adversity, we need a catalyst. What we need, according to Dr. Alex Lickerman, is wisdom—wisdom that adversity has the potential to teach us. Lickerman's underlying premise is that our ability to control what happens to us in life may be limited, but we have the ability to establish a life-state to surmount the suffering life brings us. The Undefeated Mind distills the wisdom we need to create true resilience into nine core principles, including: A new definition of victory and its relevance to happiness The concept of the changing of poison into medicine A way to view prayer as a vow we make to ourselves. A method of setting expectations that enhances our ability to endure disappointment and minimizes the likelihood of quitting An approach to taking personal responsibility and moral action that enhances resilience A process for managing pain—both physical and emotional—that enables us to push through obstacles that might otherwise prevent us from attaining our goals A method of leveraging our relationships with others that helps us manifest our strongest selves Through stories of patients who have used these principles to overcome suffering caused by unemployment, unwanted weight gain, addiction, rejection, chronic pain, retirement, illness, loss, and even death, Dr. Lickerman shows how we too can make these principles function within our own lives, enabling us to develop for ourselves the resilience we need to achieve indestructible happiness. At its core, The Undefeated Mind urges us to stop hoping for easy lives and focus instead on cultivating the inner strength we need to enjoy the difficult lives we all have.
The Undeniable Favor of God: Achieving My Present by Walking in the Light of God's Love
by Elizabeth Jean BruceA licensed psychologist and trauma expert shares the story of how she met life&’s challenges and achieved personal fulfillment through faith. Having a sense of purpose significantly contributes to the quality of our lives. Many people experience God-given &“callings&” to achieve distinctive goals in life. These yearnings give us a sense of fulfillment by showing how we fit into the wholeness of creation. But discovering our purpose and establishing a major long-term goal are only the first steps of the journey. We must also understand what is required of us to reach our final destination, and make sure to note the milestones we achieve along the way. There will be difficult periods during the journey. To see our way through them, it helps to surround ourselves with people who strengthen our emotional, physical, and spiritual well-being. We must also utilize our faith in God, who keeps us fortified to endure disheartening times. Dr. Bruce believes that wonderful things happen as life unfolds. In The Undeniable Favor of God, she teaches others how to focus on the beauty, truth, and light of life.
The Underachiever's Manifesto: The Guide to Accomplishing Little and Feeling Great
by Ray BennettThe Underachiever's Manifesto is the playfully persuasive pocket guide to living life to the least and loving it. This isn't your average handbook—this is a funny self-help book for our ongoing modern age of overachievement.The book makes the case for just the right amount of effort—a lot less than we've been led to believe—and reveals how mediocrity is the key to happiness at work, in relationships, dieting, exercise, investment, and more.• Contains easy-to-follow advice with gentle humor and genuine wisdom• Addresses issues such as social media stress, FOMO, and the life-draining tragedy of tidying up• Author Ray Bennett is a medical specialist in Seattle and a recovering overachieverThis welcome new edition—revised just enough but not going overboard—brings its needed-now-more-than-ever perspective to our new era of fitness tracking, app overload, and tidying up.Turn it down a notch. Don't you feel better already?• Humorous but actually helpful—a rarity for self-help books• Perfect for overachievers, underachievers, anyone looking for a funny, friendly way to take things down a notch• Great for those who loved The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life by Mark Manson, Unfu*k Yourself: Get Out of Your Head and into Your Life by Gary John Bishop, and How to Be an Imperfectionist: The New Way to Self-Acceptance, Fearless Living, and Freedom from Perfectionism by Stephen Guise
The Undercover Edge: Find Your Hidden Strengths, Learn to Adapt, and Build the Confidence to Win Life's Game
by Derrick LevasseurIn a televised social experiment before millions of viewers, police sergeant Derrick Levasseur demonstrated that techniques used by undercover detectives could help people achieve their goals in everyday social situations. The result: he walked away with more than half a million dollars.In The Undercover Edge, Derrick shares his personal mind-set surrounding human behavior and motivation. Even more than that, he provides easy yet groundbreaking tools acquired while overcoming personal adversity and working more than a decade in law enforcement, showing readers: The power of observation and creating a profile The effect of using silence to extract and evaluate information The benefits of interpreting body language and developing your sixth sense The importance of self-awareness and adapting to your environment The value of developing a personal ops plan with a defined missionDerrick's approach allows readers to create a solid foundation in their lives, build confidence personally and professionally, and push themselves to become stronger, more capable leaders.
The Underlying Religion: An Introduction to the Perennial Philosphy
by Martin Lings & Clinton MinnaarThis is an anthology of 25 essays by the leading exponents of the perennialist school of comparative religious thought. It aims to be the most accessible introduction yet to the perspective of the Perennial Philosophy.
The Undervalued Self: Restore Your Love/Power Balance, Transform the Inner Voice That Holds You Back, and Find Your True Self-Worth
by Elaine N. AronElaine Aron follows up her bestsellers on the highly sensitive person with a groundbreaking new book on the undervalued self. She explains that self-esteem results from having a healthy balance of love and power in our lives. Readers will learn to incorporate love into situations that seem to require power and deal with power struggles that mask themselves as issues of love. From the bedroom to the boardroom, her strategies will enable us to escape feelings of shame, defeat, and depression; dissolve relationship hostility; and become our best selves. With Aron's clear, empathetic writing and extraordinary scientific and human insight, THE UNDERVALUED SELF is a simple and effective guide to developing healthy, fulfilling relationships, and finding true self-worth.