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How to Make a Tornado: The strange and wonderful things that happen when scientists break free
by New ScientistScience tells us grand things about the universe: how fast light travels, and why stones fall to earth. But scientific endeavour goes far beyond these obvious foundations. There are some fields we don't often hear about because they are so specialised, or turn out to be dead ends. Yet researchers have given hallucinogenic drugs to blind people (seriously), tried to weigh the soul as it departs the body and planned to blast a new Panama Canal with atomic weapons.Real scientific breakthroughs sometimes come out of the most surprising and unpromising work. How to Make a Tornado is about the margins of science - not the research down tried-and-tested routes, but some of its zanier and more brilliant by-ways. Investigating everything from what it's like to die, to exploding trousers and recycled urine, this book is a reminder that science is intensely creative and often very amusing - and when their minds run free, scientists can fire the imagination like nobody else.
How to Make a Tornado: The strange and wonderful things that happen when scientists break free
by New ScientistScience tells us grand things about the universe: how fast light travels, and why stones fall to earth. But scientific endeavour goes far beyond these obvious foundations. There are some fields we don't often hear about because they are so specialised, or turn out to be dead ends. Yet researchers have given hallucinogenic drugs to blind people (seriously), tried to weigh the soul as it departs the body and planned to blast a new Panama Canal with atomic weapons.Real scientific breakthroughs sometimes come out of the most surprising and unpromising work. How to Make a Tornado is about the margins of science - not the research down tried-and-tested routes, but some of its zanier and more brilliant by-ways. Investigating everything from what it's like to die, to exploding trousers and recycled urine, this book is a reminder that science is intensely creative and often very amusing - and when their minds run free, scientists can fire the imagination like nobody else.
How to Make a Wetland: Water and Moral Ecology in Turkey
by Caterina ScaramelliHow to Make A Wetland tells the story of two Turkish coastal areas, both shaped by ecological change and political uncertainty. On the Black Sea coast and the shores of the Aegean, farmers, scientists, fishermen, and families grapple with livelihoods in transition, as their environment is bound up in national and international conservation projects. Bridges and drainage canals, apartment buildings and highways—as well as the birds, water buffalo, and various animals of the regions—all inform a moral ecology in the making. Drawing on six years of fieldwork in wetlands and deltas, Caterina Scaramelli offers an anthropological understanding of sweeping environmental and infrastructural change, and the moral claims made on livability and materiality in Turkey, and beyond. Beginning from a moral ecological position, she takes into account the notion that politics is not simply projected onto animals, plants, soil, water, sediments, rocks, and other non-human beings and materials. Rather, people make politics through them. With this book, she highlights the aspirations, moral relations, and care practices in constant play in contestations and alliances over environmental change.
How to Make Art at the End of the World: A Manifesto for Research-Creation
by Natalie LovelessIn recent years, the rise of research-creation—a scholarly activity that considers art practices as research methods in their own right—has emerged from the organic convergences of the arts and interdisciplinary humanities, and it has been fostered by universities wishing to enhance their public profiles. In How to Make Art at the End of the World Natalie Loveless draws on diverse perspectives—from feminist science studies to psychoanalytic theory, as well as her own experience advising undergraduate and graduate students—to argue for research-creation as both a means to produce innovative scholarship and a way to transform pedagogy and research within the contemporary neoliberal university. Championing experimental, artistically driven methods of teaching, researching, and publication, research-creation works to render daily life in the academy more pedagogically, politically, and affectively sustainable, as well as more responsive to issues of social and ecological justice.
How To Make Black America Better
by Tavis SmileySmiley, a political commentator and talk-show host on the BET television network, has gathered 28 brief essays from prominent African-American writers, academics, politicians, and celebrities, who pick apart issues such as affirmative action, crime, political power, economic independence, and race relations. These are sandwiched between Smiley's "Ten Challenges to Black America" and excerpts from a panel discussion, held in Los Angeles before the 2000 Democratic National Convention, with Magic Johnson, Johnetta Cole, Cornel West, Maxine Waters, Jesse Jackson, and other speakers. Annotation c. Book News, Inc. , Portland, OR (booknews. com)
How to Make Herself Agreeable to Everyone: A Memoir
by Cameron RussellA bold and innovative memoir that explores who holds the power in an image-obsessed culture, from the model and activist who helped organize the movement to bring equity to fashion. &“Fiercely intellectual, deeply vulnerable, and unapologetically honest.&”—Imani Perry, National Book Award–winning author of South to America &“By elevating me for something I have no control over, the industry and economy signal to all women: there is almost nothing you can do or create that is as valuable as how you look.&” Scouted by a modeling agent when she was just sixteen years old, Cameron Russell first approached her job with some reservations: She was a serious student with her sights set on college, not the runway. But modeling was a job that seemed to offer young women like herself unprecedented access to wealth, fame, and influence. Besides, as she was often reminded, &“there are a million girls in line&” who would eagerly replace her. In her fierce and innovative memoir, Russell chronicles how she learned to navigate the dizzying space between physical appearance and interiority and making money in an often-exploitative system. Being &“agreeable,&” she found, led to more success: more bookings and more opportunities to work with the world&’s top photographers and biggest brands. But as her prominence grew, Russell found that achievement under these conditions was deeply isolating and ultimately unsatisfying. Instead of freedom, she was often required to perform the role of compliant femme fatale, so she began organizing with her peers, helping to coordinate movements for labor rights, climate and racial justice, and bringing MeToo to the fashion industry. Intimate and illuminating, How to Make Herself Agreeable to Everyone is a nuanced, deeply felt memoir about beauty, complicity, and the fight for a better world.
How to Make Herself Agreeable to Everyone: 'A book of real power' ? STYLIST, Best Non-Fiction Books of 2024
by Cameron RussellThe realities of the fashion industry exposed in this devastating account of the life of a successful supermodel. 'A unique and honest perspective on the fashion industry... Cameron doesn&’t just hold the door open for more voices from within fashion, she makes a compelling argument as to why they must be heard.' CHRISTY TURLINGTON BURNS Scouted by a modelling agent when she was sixteen years old, Cameron Russell approached her job with scepticism. She was a precocious and serious student with her sights set on college — not the runway. But modelling seemed to offer young women like her access to wealth, fame, and influence. Besides, as she was often reminded, there were 'a million girls in line' to replace her. A ferocious, visceral memoir, How to Make Herself Agreeable to Everyone chronicles how Russell learned to navigate the dizzying space between physical appearance and interiority, and making money in an often-exploitative system. *** 'A book of real power.' STYLIST, Best Non-Fiction Books of 2024 'Russell&’s voice is steady and compelling throughout, offering young women, especially, a thoughtful and powerful way through.' PEGGY ORENSTEIN, author of Girls & Sex 'Compelling, smart and insightful.' VENETIA LA MANNA, host of All The Small Things 'Unforgettable... Fiercely intellectual, deeply vulnerable, and unapologetically honest, Russell reads through the layers of gender, race, capital, and exploitation in the fashion industry.' IMANI PERRY, author of South to America
How To Make It in the New Music Business: Practical Tips on Building a Loyal Following and Making a Living as a Musician (Third)
by Ari HerstandNow Magazine: “Top 5 Music Business Books” Hailed as an “indispensable” guide (Forbes), How to Make It in the New Music Business returns in a significantly revised and expanded third edition. How to Make It in the New Music Business, since its first publication in 2016,?has become the go-to resource for musicians eager to make a living in a turbulent industry. Widely adopted by ambitious individuals and music schools across the world and considered “the best how-to book of its kind” (Music Connection), this essential work has inspired tens of thousands of aspiring artists to stop waiting around for that “big break” and take matters into their own hands. In this highly anticipated new edition, Ari Herstand reveals how to build a profitable career with the many tools at our fingertips in the post-COVID era and beyond, from conquering social media and mastering the digital landscape to embracing authentic fan connection and simply learning how to persevere. This edition breaks down these phenomena and more, resulting in a timeless must-have for anyone hoping to navigate the increasingly complex yet advantageous landscape that is the modern music business.
How To Make It in the New Music Business (Second Edition): Practical Tips On Building A Loyal Following And Making A Living As A Musician
by Ari HerstandHailed as an “indispensable” guide (Forbes), How to Make It in the New Music Business returns in this extensively revised and expanded edition. When How to Make It in the New Music Business hit shelves in 2016, it instantly became the go-to resource for musicians eager to make a living in a turbulent industry. Widely adopted by music schools everywhere and considered “the best how- to book of its kind” (Music Connection), it inspired thousands to stop waiting around for that “big break.” Now trusted as the leading expert for “do it yourself” artists, Ari Herstand returns with this second edition, maintaining that a stable career can be built by taking advantage of the many tools at our fi ngertips: conquering social media, mastering the art of merchandising, embracing authentic fan connection, and simply learning how to persevere. Comprehensively updated to include the latest online trends and developments, it offers inspiring success stories across media such as Spotify and Instagram. The result is a must- have for anyone hoping to navigate the increasingly complex yet advantageous landscape that is the modern music industry.
How to Make Sense of Statistics
by Stephen GorardIn a new textbook designed for students new to statistics and social data, Stephen Gorard focuses on non-inferential statistics as a basis to ensure students have basic statistical literacy. Understanding why we have to learn statistics and seeing the links between the numbers and real life is a crucial starting point. Using engaging, friendly, approachable language this book will demystify numbers from the outset, explaining exactly how they can be used as tools to understand the relationships between variables. This text assumes no previous mathematical or statistical knowledge, taking the reader through each basic technique with step-by-step advice, worked examples, and exercises. Using non-inferential techniques, students learn the foundations that underpin all statistical analysis and will learn from the ground up how to produce theoretically and empirically informed statistical results.
How to Make Sense of Statistics
by Stephen GorardIn a new textbook designed for students new to statistics and social data, Stephen Gorard focuses on non-inferential statistics as a basis to ensure students have basic statistical literacy. Understanding why we have to learn statistics and seeing the links between the numbers and real life is a crucial starting point. Using engaging, friendly, approachable language this book will demystify numbers from the outset, explaining exactly how they can be used as tools to understand the relationships between variables. This text assumes no previous mathematical or statistical knowledge, taking the reader through each basic technique with step-by-step advice, worked examples, and exercises. Using non-inferential techniques, students learn the foundations that underpin all statistical analysis and will learn from the ground up how to produce theoretically and empirically informed statistical results.
How to Make Your Care Home Fun: Simple Activities for People of All Abilities
by Sue RolfeAs we grow older, our need to be engaged in interesting activities does not diminish and is vital to our quality of life. How to Make Your Care Home Fun examines the need for activities for elderly people in care and offers a practical programme of entertaining activities that can be used in nursing and residential homes, day centres, rehabilitation centres and hospices. As well as suggesting a programme of activities for older people in care homes including arts and crafts, role-playing, gardening and cooking, it also takes the stance that 'activity nursing' should be integral to all personal care plans and not simply regarded as an add on to medical care. The author also examines how care homes are run and regulated in the light of recent legislation and considers the services provided by care homes and areas of potential deficiency. The book offers a wide selection of activities that can be used with people of all abilities and have greatly improved quality of life for elderly people in care. Highlighting the value of nursing that caters for an individual's physical, mental and emotional needs, this book is an ideal resource for care home professionals and anyone who is responsible for the well-being of elderly people in care.
How to Market Books
by Alison Baverstock'Baverstock is to book marketing what Gray is to anatomy; the undisputed champion.' Richard Charkin, Executive Director of Bloomsbury Publishing and President Elect of the International Publishers Association Over four editions, Alison Baverstock’s How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike. With the publishing world changing like never before, and the marketing and selling of content venturing into uncharted technological territory, this much needed new edition seeks to highlight the role of the marketer in this rapidly changing landscape. The new edition is thoroughly updated and offers a radical reworking and reorganisation of the previous edition, suffusing the book with references to online/digital marketing. The book maintains the accessible and supportive style of previous editions but also now offers: a number of new case studies detailed coverage of individual market segments checklists and summaries of key points several new chapters a foreword by Michael J Baker, Professor Emeritus of Marketing, Strathclyde University.
How to Market Books
by Susannah Bowen Alison BaverstockOver five editions, How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy. Industry professionals and students of Publishing Studies rely on the techniques and tactics in this invaluable book. With the publishing industry changing fast, and the marketing and selling of content now delivered worldwide through technology, this much needed guide highlights the critical role of the marketeer, and the strategies and techniques at their disposal. The book’s approach is logical and calming; beginning with marketing theory and moving into how this works in practice. Readers benefit from a blend of practical advice on how to organise and deliver marketing plans – and an objectivity which supports their future management of issues not yet on the horizon. Thoroughly updated, this 6th edition maintains the book’s popular, accessible and supportive style, and now offers: A fully international perspective for today’s global industry New case studies to illustrate changing industry issues and application Completely updated coverage of digital and social marketing and GDPR Topical updates, more case studies and tips on getting work in publishing on a companion website Detailed coverage of individual market segments, bringing relevance to every area of publishing
How to Marry a Black Man
by Cassandra Cato-Louis Monique Jellerette DejonghTen of Monique and Cassandra's twenty-five tips...1. Get your act togetha, so when you finally do meet Mr. Right, he can't resist you.2. Smile and say "hello" to every Black man you see.3. Forgive old lovers and make peace with them.4. Tell everyone you know that you're looking for a husband.5. Go on as may blind dates as possible.6. Date men who are not your "type"--you may be pleasantly surprised.7. If you ask a man a series of questions within the first five minutes of meeting him, he'll tell you almost anything you want to know. After that he clams up and won't tell you a thing.8. If you realize right away he is someone you don't like but does have an interesting job or hobby, he may have a friend who's perfect for you.9. If he's available and you like him, don't hesitate to let him know.10. Dress conservatively. If you attract him with your body, how are you going to keep him with your mind?About six years ago, on the eve of her thirtieth birthday, Monique Jellerette was desperate to get married, but couldn't seem to find the right man. A married friend, Cassandra, offered some solid (albeit unsolicited) advice. Monique, determined to do it her own way, suffered through a few more dates from Hell before she realized Cassandra's tips might make sense. So she started putting Cassandra's suggestions to work, made up a few tricks of her own, and devised a plan of action...Six months later Monique met and married Bob and became Mrs. Monique Jellerette deJongh! Now, in How to Marry a Black Man, Mrs. Monique Jellerette deJongh and Mrs. Cassandra Marshall Cato-Louis share their secrets with women everywhere.Based on Monique and Cassandra's proven techniques, and coupled with the results of all-male focus groups on what Black men are really looking for in a prospective mate, How to Marry a Black Man is part manual/journal and part workbook, and delivers the goods on how to master the dating game and find a husband.
How to Measure Survey Reliability and Validity
by Mark S. LitwinImproving the accuracy of a survey is the focus of Mark S. Litwin's book, which shows how to assess and interpret the quality of survey data by thoroughly examining the survey instrument used. He explains how to code and pilot test new and established surveys. In addition, he covers issues such as: how to measure reliability (including test-retest, alternate form, internal consistency, inter-observer and intra-observer reliability); how to measure validity (including content, criterion and construct validity); how to address cross-cultural issues in survey research; and how to scale and score a survey.
How to Mix Methods: A Guide to Sequential, Convergent, and Experimental Research Designs
by Jen Katz-BuonincontroThis book shows researchers in education, psychology, health, and other social sciences how to mix qualitative and quantitative research methods together with confidence. How can researchers sequence and incorporate data in ways that are meaningful, without simply combining data and hoping it makes sense? This book walks readers through the essential steps to avoid some common mistakes and to clarify confusing parts of common method designs. It offers a series of "how-to" steps, situated within the core mixed methods designs. Students and researchers will learn the 10 essential design elements of all mixed methods research, how to clearly distinguish between the different core mixed methods designs, how to figure out which design works best for their research, and more.
How to Observe Morals and Manners
by Harriet MartineauHow to Observe Morals and Manners is the first systematic and substantive treatise on the methodology of sociological research. First published in 1838 and long out of print, this new edition presents for modern students research techniques used by those whose work has been the foundation for present-day social science. The book is based upon two years of intensive field research in the United States, and is a pioneering benchmark for all subsequent methodology texts in sociology. Martineau charts a comprehensive guide to sociological observation, exploring problems of bias, hasty generalization, samples, reactivity, interviews, participant observation, corroboration, and data recording techniques. Couching her observations as advice to travellers visiting foreign lands, she warns against preconceptions and urges strict reporting of observed patterns of cross-sections of social life. She also illustrates how to use interview data to corroborate observational data. Pragmatic tips and specific questions are suggested for exploring the major institutions of society, including religion, education, marriage, popular culture, markets, prisons, police, media, government, fine arts, and charities. Intended as a treatise on methodology, the book is also an insightful work of theory. Before Marx, and well before Durkheim and Weber, Martineau examined social class, forms of religion, types of suicide, national character, domestic relations and the status of women, delinquency and criminology, and the intricate interrelationships between social institutions and the individual. The book will be of interest to sociologists, geographers, anthropologists, historians, and researchers in women's studies. The introduction by Michael R. Hill locates the book within Martineau's overall epistemology of social analysis, revealing her to be a reflexive, critical, and scientific pioneer of sociological thought.
The How To of Qualitative Research: Strategies for Executing High Quality Projects
by Janice Aurini Melanie Heath Stephanie HowellsWith clear instructions for developing a research design and complementary research tools, this book is not about describing or theorizing qualitative methods, but how researchers actually create and execute these methods. Helping students conquer the practical issues many novice researchers face, the book provides them with the tools they need to answer critical questions such as: what are some ways to sample potential participants? how do I construct an interview schedule? should I be thinking of a single case study or a comparative study? what and how should I record in the field? what other sources of data should I consider?
The How To of Qualitative Research: Strategies for Executing High Quality Projects
by Melanie Heath Janice Aurini Stephanie HowellsWith clear instructions for developing a research design and complementary research tools, this book is not about describing or theorizing qualitative methods, but how researchers actually create and execute these methods. Helping students conquer the practical issues many novice researchers face, the book provides them with the tools they need to answer critical questions such as: what are some ways to sample potential participants? how do I construct an interview schedule? should I be thinking of a single case study or a comparative study? what and how should I record in the field? what other sources of data should I consider?
The How To of Qualitative Research
by Melanie Heath Janice Aurini Stephanie HowellsThis book will support you through each milestone of your research project with step-by-step instructions to doing qualitative research. Whatever type of data or data collection method you use, it will help you to navigate the nuts and bolts of qualitative research, from forming your research question to effectively writing up. Your roadmap and toolbox all in one, it helps you choose the best research tools for your project while managing any challenges you might encounter along the way. It includes: · Guidance on putting different research designs into practice, including using technology for interviews, data management, and unobtrusive research · Practical mapping tools, including checklists and quick tips · Online case studies and further reading to deepen your knowledge and expand your bibliography · Advice from experts on how to design and implement excellent qualitative research, including considerations of ethical issues. This book is the perfect companion for social sciences students carrying out their first qualitative research project.
The How To of Qualitative Research
by Melanie Heath Janice Aurini Stephanie HowellsThis book will support you through each milestone of your research project with step-by-step instructions to doing qualitative research. Whatever type of data or data collection method you use, it will help you to navigate the nuts and bolts of qualitative research, from forming your research question to effectively writing up. Your roadmap and toolbox all in one, it helps you choose the best research tools for your project while managing any challenges you might encounter along the way. It includes: · Guidance on putting different research designs into practice, including using technology for interviews, data management, and unobtrusive research · Practical mapping tools, including checklists and quick tips · Online case studies and further reading to deepen your knowledge and expand your bibliography · Advice from experts on how to design and implement excellent qualitative research, including considerations of ethical issues. This book is the perfect companion for social sciences students carrying out their first qualitative research project.
How to Pass Higher Administration & IT: Second Edition Epub
by Adam Stephenson Anne BradleyExam Board: SQA Level: Higher Subject: Administration & IT First Teaching: August 2018 First Exam: May 2019Get your best grade with comprehensive course notes and advice from Scotland's top experts, fully updated for the latest changes to SQA Higher assessment. How to Pass Higher Administration & IT Second Edition contains all the advice and support you need to revise successfully for your Higher exam. It combines an overview of the course syllabus with advice from top experts on how to improve exam performance, so you have the best chance of success.- Revise confidently with up-to-date guidance tailored to the latest SQA assessment changes - Refresh your knowledge with comprehensive, tailored subject notes- Prepare for the exam with top tips and hints on revision techniques- Get your best grade with advice on how to gain those vital extra marks
How to Pass Higher Administration & IT, Second Edition (How To Pass - Higher Level)
by Anne Bradley Adam StephensonExam Board: SQA Level: Higher Subject: Administration & IT First Teaching: August 2018 First Exam: May 2019Get your best grade with comprehensive course notes and advice from Scotland's top experts, fully updated for the latest changes to SQA Higher assessment. How to Pass Higher Administration & IT Second Edition contains all the advice and support you need to revise successfully for your Higher exam. It combines an overview of the course syllabus with advice from top experts on how to improve exam performance, so you have the best chance of success.- Revise confidently with up-to-date guidance tailored to the latest SQA assessment changes - Refresh your knowledge with comprehensive, tailored subject notes- Prepare for the exam with top tips and hints on revision techniques- Get your best grade with advice on how to gain those vital extra marks
How to Pass Higher Art & Design: Second Edition Epub
by Elaine Boylan Stephanie LightbownExam Board: SQA Level: Higher Subject: Art & Design First Teaching: August 2018 First Exam: May 2019Get your best grade with comprehensive course notes and advice from Scotland's top experts, fully updated for the latest changes to SQA Higher assessment. How to Pass Higher Art & Design Second Edition contains all the advice and support you need to revise successfully for your Higher exam. It combines an overview of the course syllabus with advice from top experts on how to improve exam performance, so you have the best chance of success.- Revise confidently with up-to-date guidance tailored to the latest SQA assessment changes - Refresh your knowledge with comprehensive, tailored subject notes- Prepare for the exam with top tips and hints on revision techniques- Get your best grade with advice on how to gain those vital extra marks