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Public Relations Management in Africa Volume 2: The Practical, the Conceptual and the Empirical
by Albert A. Anani-Bossman Takalani E. Mudzanani Cornelius B. Pratt Isaac A. BlanksonThis two-part volume, the first of its kind, examines current pedagogical modules and research directions in public relations and communication management, identifying emerging issues driving the practice in Africa. In comparison to its Western and Asian counterparts, literature on public relations management in Africa is limited, and much of it is examined through the lenses of Western philosophies and pedagogies, failing to reflect Africa's socioeconomic, political, and cultural contexts. This project aims to change that. Albert Volume 2 brings together African scholars, moving beyond organizational impact to share the wider theoretical and practical perspectives on the practice of public relations on the continent, within its cultural, global, and technological milieu.Through conceptual discussions and empirical analyses, this volume shows how Africa is gradually coming out of the shadows of the Western world by building a body of knowledge the reflects the nature of public relations management on the continent. Chapters cover: how public relations contributes to strategic management in Africa; health communication and public relations management; strategic management of issues, as well as the implications of the fourth industrial revolution for public relations practice in Africa.
Public Relations Metrics: Research and Evaluation (Routledge Communication Series)
by Betteke Van Ruler Ana Tkalac Verčič Dejan VerčičResponding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
Public Relations, Society and the Generative Power of History
by Ian Somerville Lee Edwards Øyvind IhlenPublic Relations, Society and the Generative Power of History examines how histories are used to explore how the past is constructed from the present, how the present is always historical, and how both past and present can power imagined futures. Divided into three distinct parts, the book uses historical inquiry as a springboard for engaging with interdisciplinary, critical and complex issues in the past and present. Part I examines the history of corporate PR, the centrality of the corporation in PR scholarship and the possibility of resisting corporate hegemony through PR efforts. The theme of Part II is ‘Historicising gender, ethnicity and diversity in PR work,’ focusing on how gendered and racialised identities have been constructed and resisted both within the profession and through the result of its work. Part III engages with ‘Histories of public relations in the political sphere,’ bringing together work on the different ways in which public relations has evolved in changing political contexts, both formally as a function within political institutions and in the context of contributions to broader narratives of nationalism and identity. Featuring contributions from leading academics, this book challenges traditional PR historiography and contests the ‘lessons’ derived from existing literature to address the implications of key areas of critically engaged PR theory. This volume is a valuable teaching resource for upper-level undergraduates and postgraduates studying public relations, strategic communications, political communication and organisational communication.
Public Relations, Society & Culture: Theoretical and Empirical Explorations
by Lee Edwards Caroline E. M. HodgesHistorically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost. Such research is valuable in addressing how public relations can be used more effectively by organisations and institutions, but has tended to neglect the consequences of the practice on the social world in which those organisations operate. This edited collection adds momentum to the emergent interest in the relationship between public relations, society and culture by bringing together a wide range of alternative theoretical and methodological approaches, including anthropology, storytelling, pragmatism and Latin American studies. The chapters draw on insights from a variety of disciplines including sociology, cultural studies, post-colonialism, political economy, ecological studies, feminism and critical race theory. Empirical contributions illustrate theoretical arguments with narratives and interview extracts from practitioners, resulting in an engaging text that will provide inspiration for scholars and students to explore public relations in new ways. Public Relations, Society and Culture makes an essential contribution to a range of scholarly fields and illustrates the relevance of public relations to matters beyond its organisational function. It will be highly useful to students and scholars of public relations as well as cultural studies, ethnicity/‘race’ communication, media studies, development communication, anthropology, and organisational communication. This insightful book will make a significant contribution to debates about the purpose and practice of public relations in the new century.
The Public Relations Strategic Toolkit: An Essential Guide to Successful Public Relations Practice
by Alison Theaker Heather YaxleyThe Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and interviews are featured to provide real-world context and advice for professional development. The new edition is fully revised with brand new case studies and updated content which reflect significant developments in theory and contemporary practice. It puts particular emphasis on the use of technology (including automation) and social media in current public relations planning, corporate communications and stakeholder engagement. The book is divided into four parts; covering the profession, public relations planning, corporate communication and stakeholder engagement. Features include: definitions of key terms contemporary case studies interviews with practitioners handy checklists practical activities and assignments. By combining theory and practice, with an invaluable insight from experts in the field, this guide will introduce readers to all the professional skills needed for a career in public relations.
Public Relations und Entscheidung: Zur kommunikativen Form der PR im digitalen Zeitalter (Organisationskommunikation)
by Anke OßwaldAnke Oßwald entwickelt in dem vorliegenden Buch eine entscheidungsorientierte Perspektive auf Public Relations. Aufbauend auf einem systemtheoretischen Kommunikationsverständnis konzipiert sie PR als spezifische Entscheidungspraxis und zeigt, welche weitergehenden Erkenntnismöglichkeiten damit verbunden sind. So lassen sich unter anderem Automatisierungsprozesse deutlich differenzierter darstellen und die Folgen für Öffentlichkeit diskutieren. Neue Impulse ergeben sich auch für die Schnittstelle von PR- und Organisationsstudien sowie für die kommunikationswissenschaftlich ausgerichtete Strategieforschung.
Public Relations Writing Worktext: A Practical Guide for the Profession
by Joseph M. Zappala Anthony W. D’AngeloWith a concise approach that engages students and practitioners, this thoroughly updated fourth edition provides the fundamental knowledge and basic skill preparation required for the professional practice of public relations writing.Building on the strengths of previous editions, this edition focuses more closely on PR writing as a strategic function and on planning and content strategy design. With practical advice from PR professionals, it covers everything from day-to-day business communications and media tools to writing for social media and crisis situations.This fourth edition incorporates a number of changes and updates, including: New chapters on Social Media and Writing for Key Publics and new content on the use of generative AI and its impact on PR writing. Expanded chapters on Writing for Digital Communications and on Publications, Presentations, and Speeches. New guest columns from PR professionals on topics including writing and pitching the media, inclusive writing, speech writing. and measuring writing/content impact. New cases and assignments based on topics, issues, and problems that public relations professionals face today. The text is suitable for undergraduate and graduate students in a public relations writing course preparing for entry-level public relations and communications roles, as well as a useful reference for early-career practitioners.Online resources also accompany the book: teaching materials, test banks, and reference sources. Please visit www.routledge.com/9780367860028.
Public Representations of Immigrants in Museums
by Yannik PorschéThis book offers an interactionist perspective on theories of public representation, knowledge and immigration in museum institutions. Examining how a Franco-German museum exhibition represents immigrants and exposes public stereotypes, the analysis follows the process of the production and reception of the exhibition as it travelled from Paris to Berlin. The author proposes a microsociological contextualisation analysis integrating discourse analysis and ethnography to compare formats of museum work, social interaction in the exhibition and mass media debates. Visitor reception of the different exhibition versions reveals the symbolic nature of interactions in museums, for example concerning conflicting political voices and accusations of censorship. Depending on the institutional context, interactions in the museums are geared towards securing immigrants a place in national collective memory, towards carrying out debate on integration, or providing opportunities for personal encounters and reflection beyond national categorisation. This book will appeal to students and researchers interested in work on the intersection of sociology, cultural studies, and discursive psychology, in methods of discourse analysis and ethnography; and to practitioners working in museums.
Public Schools and the Second World War
by David Walsh Anthony SeldonA historical analysis of the contribution of Great Britain’s public schools to the conduct of World War II.Following their ground-breaking book on Public Schools and the Great War, David Walsh and Anthony Seldon now examine how those same schools fared in the Second World War. They use eye-witness testimony to recount stories of resilience and improvisation in 1940 as the likelihood of invasion and the terrors of the Blitz threatened the very survival of public schools. They also assess the giant impact that public school alumni contributed to every aspect of the war effort.The authors examine how the “People’s War” brought social cohesion, with the opportunity to end public school exclusiveness to the fore, encouraged by Winston Churchill among others. That opportunity was ironically squandered by the otherwise radical Clement Attlee’s post-war Labour government, prolonging the “public school problem” right through to the present day.The public schools shaped twentieth century history profoundly, never more so than in the conduct of both its world wars. The impact of the schools on both wars was very different, as were the legacies. Drawing widely on primary source material and personal accounts of inspiring courage and endurance, this book is full of profound historical reflection and is essential reading for all who want to understand the history of modern Britain.
Public Schools and the Second World War
by David Walsh Anthony SeldonA historical analysis of the contribution of Great Britain’s public schools to the conduct of World War II.Following their ground-breaking book on Public Schools and the Great War, David Walsh and Anthony Seldon now examine how those same schools fared in the Second World War. They use eye-witness testimony to recount stories of resilience and improvisation in 1940 as the likelihood of invasion and the terrors of the Blitz threatened the very survival of public schools. They also assess the giant impact that public school alumni contributed to every aspect of the war effort.The authors examine how the “People’s War” brought social cohesion, with the opportunity to end public school exclusiveness to the fore, encouraged by Winston Churchill among others. That opportunity was ironically squandered by the otherwise radical Clement Attlee’s post-war Labour government, prolonging the “public school problem” right through to the present day.The public schools shaped twentieth century history profoundly, never more so than in the conduct of both its world wars. The impact of the schools on both wars was very different, as were the legacies. Drawing widely on primary source material and personal accounts of inspiring courage and endurance, this book is full of profound historical reflection and is essential reading for all who want to understand the history of modern Britain.
Public Schools, Private Governance: Education Reform and Democracy in New Orleans
by J. Celeste LayTwo months after Hurricane Katrina, Louisiana took control of nearly all the public schools in New Orleans. Today, all of the city’s public schools are charter schools. Although many analyses mark the beginning of education reform in New Orleans with Katrina, in Public Schools, Private Governance, J. Celeste Layargues that the storm merely accelerated the timeline for reforms that had inched along incrementally over the previous decade. Both before and after Katrina, white reformers purposely excluded Black educators, community members, and parents. Public Schools, Private Governance traces the slow, deliberate dismantling of New Orleans’ public schools, and the processes that have maintained the reforms made in Katrina’s immediate aftermath, showing how Black parents and residents were left without a voice and the officials charged with school governance, most of whom are white, with little accountability. Lay cogently explains how political minorities disrupted systems to create change and keep reforms in place, and the predictable political effects—exclusion, frustration, and resignation—on the part of those most directly affected.
Public Secrets and Private Sufferings in the South African AIDS Epidemic (Social Aspects of HIV #6)
by Jonathan StadlerThis book tells the story of the HIV epidemic in South Africa, and asks why, after more than three decades, it has not normalised. Despite considerable efforts to prevent infection, and ambitious targets set to end the epidemic by 2030, HIV infections are increasing among young women and treatment uptake and adherence have been uneven. Focusing on the years preceding and following treatment access, this book addresses why an end to AIDS may be misplaced optimism. By examining public discourses and private narratives about infection, illness and death, this work reveals the contradictions between the lived experiences of AIDS suffering on the one hand, and biomedical certainties on the other. Based on long-term ethnographic research in rural villages of the South African lowveld, and within HIV prevention interventions in South Africa more generally, this book offers an intimate perspective on the social and cultural responses to the epidemic.
Public Sector Criminological Research: The Australian Institute of Criminology, 1972–2022
by Russell G. SmithThis book explores the role and development of criminological research in the public sector during the last half-century. It identifies the benefits such research has provided and assesses whether the community has received value for the funds expended. The Australian Institute of Criminology is used as a case study to illustrate the challenges and pressures facing those who have sought to carry out independent crime and justice research in the public sector, to assess what fifty years of work has achieved and to determine whether or not there remains a need for criminologists to be employed by governments. The book is based on extensive archival research, administrative data analysis, interviews with current and previous staff and the perspectives of scholars in comparable institutions globally. It presents new historical information as well as current and future critical perspectives on crime and justice research in a unique Australian government organization.
Public Security and Governance in Contemporary China (Routledge Contemporary China Series)
by Mingjun Zhang and Xinye WuThe recent rise in reported public security issues in China is one of the most repeated concerns amongst the Chinese authorities. During the past 30 years of reform in China, stability maintenance as a governance strategy has in fact laid a solid foundation for the overall development and growth of the nation. However, it remains to be seen whether this approach can sustain economic growth as well as political stability in the near future. This book examines this policy of stability maintenance, as adopted by the Chinese government, in different social circumstances. Using a variety of examples, including hospital disputes, incidents of environmental pollution, food safety issues and disaster settlements, it takes a multi-disciplinary approach, using empirical data to assess the true picture of contentious politics in China. Although stability maintenance has played a major role in confronting many of the serious challenges posed to China’s public security, ultimately, the book concludes that as a governance strategy it can only be short-term and will surely be replaced, due to its high costs. Using case studies from across China, this book will be of interest to students and scholars of Chinese Studies, Political Science and Sociology. It will also appeal to journalists and policy analysts with an interest in Chinese politics and society.
Public Sentiments
by Glenn HendlerIn this book, Glenn Hendler explores what he calls the "logic of sympathy" in novels by Walt Whitman, Louisa May Alcott, T. S. Arthur, Martin Delany, Horatio Alger, Fanny Fern, Nathaniel Parker Willis, Henry James, Mark Twain, and William Dean Howells. For these nineteenth-century writers, he argues, sympathetic identification was not strictly an individual, feminizing, and private feeling but the quintessentially public sentiment--a transformative emotion with the power to shape social institutions and political movements.Uniting current scholarship on gender in nineteenth-century American culture with historical and theoretical debates on the definition of the public sphere in the period, Hendler shows how novels taught diverse readers to "feel right," to experience their identities as male or female, black or white, middle or working class, through a sentimental, emotionally based structure of feeling. He links novels with such wide-ranging cultural and political discourses as the temperance movement, feminism, and black nationalism. Public Sentiments demonstrates that, whether published for commercial reasons or for higher moral and aesthetic purposes, the nineteenth-century American novel was conceived of as a public instrument designed to play in a sentimental key.
Public Sentinel: News Media and Governance Reform
by Pippa NorrisWhat are the ideal roles the mass media should play as an institution to strengthen democratic governance and thus bolster human development? Under what conditions do media systems succeed or fail to meet these objectives? And what strategic reforms would close the gap between the democratic promise and performance of media systems? Working within the notion of the democratic public sphere, 'Public Sentinel: News Media and Governance Reform' emphasizes the institutional or collective roles of the news media as watchdogs over the powerful, as agenda setters calling attention to social needs in natural and human-caused disasters and humanitarian crises, and as gatekeepers incorporating a diverse and balanced range of political perspectives and social actors. Each is vital to making democratic governance work in an effective, transparent, inclusive, and accountable manner. The capacity of media systems-and thus individual reporters embedded within those institutions-to fulfill these roles is constrained by the broader context of the journalistic profession, the market, and ultimately the state. Successive chapters apply these arguments to countries and regions worldwide. This study brought together a wide range of international experts under the auspices of the Communication for Governance and Accountability Program (CommGAP) at the World Bank and the Joan Shorenstein Center on the Press, Politics and Public Policy at Harvard University. The book is designed for policy makers and media professionals working within the international development community, national governments, and grassroots organizations, and for journalists, democratic activists, and scholars engaged in understanding mass communications, democratic governance, and development.
Public Service Accountability: Rekindling a Debate
by Peter Murphy Laurence Ferry Russ Glennon Kirsten GreenhalghHow we manage public services and hold them to account is critically important. Yet austerity, recent changes to accountability frameworks, and the loss of the Audit Commission have created a huge deficit in our understanding of how well services are delivered. The time is thus right to re-examine the state of our vital public services, as well as how we can make them more accountable. This book reopens the debate on what accountability means and provides unique insights into an increasingly complex organizational landscape. It presents a new and innovative way of evaluating public services that should be of use to academics and public servants alike. Synthesising empirical work across local government, health and social care, the police, and fire services, this book also explores the relationship between financial and performance accountability and makes the case for the need for a distinctive sense of public service accountability.
Public Service Broadcasting and Post-Authoritarian Indonesia (Palgrave Series in Asia and Pacific Studies)
by MasdukiThis book investigates public service broadcasting (PSB) models in post-authoritarian regimes, and offers a critical inspection of the development of a Western European-originated PSB system in Asian transitional societies, in particular in Indonesia since the 1990's. Placing the case of Indonesia's PSB within the context of global media liberalization, this book traces the development of public service broadcasting in post-authoritarian societies, including the arrival of neoliberal policy and the growth of media oligarchs that favour free market media systems over public interest media systems. The book argues that Western European PSB models or 'BBC-like' models have travelled to new democracies, and that autocratic legacies embedded in former state-owned radio and television broadcasters have resisted pro-democratic media pressures. As such, similar to new PSBs in other post-colonial, transitional and global south regimes, such as in Arab states or Bangladesh, this book demonstrates that the adoption of PSB in Indonesia has not reflected the ideal PSB project initially envisaged by media advocates but was flawed in both media policy and governance. It explores the history of broadcast governance in authoritarian Indonesia, and considers how Western European PSB or 'British Broadcasting Corporation/BBC-like' models have travelled – somewhat uneasily – to new democracies, but also how autocratic legacies embedded in former state-owned radio and television channels have resisted external parties of pro-democratic media systems.
Public Service Broadcasting Online
by Benedetta BreviniThis book investigates the extent to which a Public Service Broadcasting (PSB) ethos has been extended to the online world in Europe. It examines the most significant policy initiatives carried out by PSBs in Europe on online platforms, and analyzes how the public service philosophy is being reinvented by policy makers.
Public Service Media and Policy in Europe
by Karen DondersAn in-depth account of EU policies in the area of public service broadcasting, focusing mainly on the application of the European State aid rules. The book discusses when, how and with what impact the European Commission deals with public service broadcasting.
Public Service Media in Europe: A Comparative Approach (Routledge Studies in European Communication Research and Education)
by Raymond Kuhn Karen Arriaza Ibarra Eva NowakPublic service media (PSM) have been the mainstay of Western European broadcasting for a number of decades. Yet despite a general political consensus in favour of PSM, recent technological, economic and political changes have led to a questioning of their value. This new collection of essays explores the history of PSM in selected European countries, from their early establishment as the main media in many countries to charting their transformation and evolution in recent years. The contributions consider the political, economic and market-integration issues that impact PSM, while also highlighting the importance of the ideology that originally accompanied PSM in its initial years, to see how relevant they are in the contemporary world. The book consists of two complementary parts: Part I: Theoretical Aspects and Global Influences on Public Service Media in Europe Part II: A Comparative Analysis of Public Service Media across Europe With contributions from leading experts, the first part offers a thorough examination of the current concepts and conditions that influence PSM in Europe. The second offers a comparative study of PSM in several European countries including France, Germany, Italy, Poland, Spain and Sweden. Offering the most comprehensive study of the field to date, Public Service Media in Europe will be useful for students and researchers in public media, political communication, international and comparative media.
Public Service Provision and Urban Development (Routledge Library Editions: Urban Studies #14)
by Andrew Kirby Paul Knox Steven PinchOriginally published in 1984. The authors of this study address a number of major themes related to the analysis of public services: the role of public choice theory, the importance of professors and organisations, the value of neo-Marxist theories and the importance of space. These issues are considered in the context of case studies of school closures, the provision of medical care, the relationships between Federal outlays and presidential politics, the provision of nurseries, demand-making in local government and the fiscal crisis facing many American cities. The subject of public service provision is of great interest not only to political scientists but also to geographers and to sociologists. This book presents a great deal of new thinking and new research from both North America and Britain.
Public Service Values
by Richard C. BoxPublic service values are too rarely discussed in public administration courses and scholarship, despite recent research demonstrating the importance of these values in the daily decision making processes of public service professionals. A discussion of these very tenets and their relevance to core public functions, as well as which areas might elicit value conflicts for public professionals, is central to any comprehensive understanding of budget and finance, human resource management, and strategic planning in the public sector. Public Service Values is written specifically for graduate and undergraduate courses in public administration, wherever a discussion of public service ideals might enrich the learning experience and offer students a better understanding of daily practice. Exploring the meaning and application of specific values, such as Neutrality, Efficiency, Accountability, Public Service, and Public Interest, provides students and future professionals with a ‘workplace toolkit’ for the ethical delivery of public services. Well-grounded in scholarly literature and with a relentless focus on the public service professional, Public Service Values highlights the importance of values in professional life and encourages a more self-aware and reflective public practice. Case studies to stimulate reflection are interwoven throughout the book and application to practice is cemented in a final section devoted to value themes in professional life as well as a chapter dedicated to holding oneself accountable. The result is a book that challenges us to embrace the necessity of public service values in our public affairs curricula and that asks the important questions current public service professionals should make a habit of routinely applying in their daily decision making.
Public Sex in a Latin Society
by Jacobo SchifterExplore the risks and rewards of seeking and having sex in public places!Public Sex in a Latin Society is one of the first books to explore the lives of people who look for sex in public places and the dangers involved--from murder to HIV infection. The book examines why many gay men have been murdered by sex workers who frequent public sex places, such as the parks, bathhouses, or saunas, and suggests some basic safety rules. Containing interviews with police officials, murderers, and sex workers, Public Sex in a Latin Society explores the motivations for seeking public sex, why gay men who have sex in public are sometimes murdered, and how these killings could be prevented. This eye-opening book contains studies that examine mechanisms for assault and crime and examines data on the roles that sexual and physical abuse play in sex workers and their clients. Public Sex in a Latin Society explores Latin society's Catholic church-influenced negative view of homosexuality, explaining why gay men are seen as the equivalent of murderers and thieves, why the topic is censored in the media, and why client murders are rarely investigated.Public Sex in a Latin Society discusses the dangers facing public sex seekers and suggests guidelines, such as: refrain from flaunting wealth or wearing fine jewelry or clothes when looking for public sex to decrease the chances of getting mugged or physically assaulted never try to negotiate changes to the agreement or method of payment after sex--this can bring on physical harm or even death do not make advances or ask for sexual acts that were not agreed upon and be especially careful about everything relating to anal sex never take drugs or drink alcohol while seeking sex in order to be alert if you are attackedPublic Sex in a Latin Society provides you with a shocking analysis of how public sex in Latin America has become part of the Latin economy without advancing sexual liberation or social equality. This provocative and intelligent book will give you a better understanding of Latin American sexual culture.
The Public Shaping of Medical Research: Patient Associations, Health Movements and Biomedicine
by Peter Wehling Willy Viehöver Sophia KoenenPatient organizations and social health movements offer one of the most important and illuminating examples of civil society engagement and participation in scientific research and research politics. Influencing the research agenda, and initiating, funding and accelerating the development of diagnostic tools, effective therapies and appropriate health-care for their area of interest, they may champion alternative, sometimes controversial, programs or critique dominant medical paradigms. Some movements and organizations advocate for medical recognition of contested illnesses, as with fibromyalgia orADHD, while some attempt to "de-medicalize" others, such as obesity or autism.Bringing together an international selection of leading scholars and representatives from patients' organizations, this comprehensive collection explores the interaction between civil society groups and biomedical science, technology development, and research politics. It takes stock of the key findings of the research conducted in the field over the past two decades and addresses emerging problems and future challenges concerning the interrelations between health movements and patient organisations on the one hand, and biomedical research and research policies on the other hand. Combining empirical case studies with conceptual discussion, the book discusses how public participation can contribute to, as well as restrict, the democratization of scientific knowledge production.This volume is an important reference for academics and researchers with an interest in the sociology of health and illness, science and technology studies, the sociology of knowledge, medical ethics or healthcare management and research, as well as medical researchers and those involved with health-related civil society organizations.