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Difficult Women on Television Drama: The Gender Politics Of Complex Women In Serial Narratives (Routledge Advances in Television Studies)
by Isabel C. PinedoDifficult Women on Television Drama analyses select case studies from international TV dramas to examine the unresolved feminist issues they raise or address: equal labor force participation, the demand for sexual pleasure and freedom, opposition to sexual and domestic violence, and the need for intersectional approaches. Drawing on examples from The Killing, Orange is the New Black, Big Little Lies, Wentworth, Outlander, Westworld, Being Mary Jane, Queen Sugar, Vida, and other television dramas with a focus on complex female characters, this book illustrates how female creative control in key production roles (direct authorship) together with industrial imperatives and a conducive cultural context (indirect authorship) are necessary to produce feminist texts. Placed within the larger context of a rise in feminist activism and political participation by women; the growing embrace of a feminist identity; and the ascendance of post-feminism, this book reconsiders the unfinished nature of feminist struggle(s) and suggests the need for a broader sweep of economic change. This book is a must-read for scholars of media and communication studies; television and film studies; cultural studies; American studies; sociology of gender and sexualities; women and gender studies; and international film, media and cinema studies.
Diffusing Human Trafficking Policy in Eurasia
by Laura DeanOffering a perceptive study of the urgent human rights issue of trafficking in persons, this important book analyses the development and effectiveness of public policies across Eurasia. Drawing on multi-method research in the region, Laura A. Dean explores the factors behind anti-trafficking strategies and the role of governments and activists in combating labour and sexual exploitation. She examines the intersection of global strategies and state-by-state approaches, and uses the diffusion of innovation framework to cast new light on the impetus and implementation of different policy typologies. Identifying the strengths, weaknesses, and best practices in human trafficking policies around Eurasia, Dean’s book will appeal to a wide range of students, scholars, practitioners, and policy makers.
The Diffusion and Social Implications of MOOCs: A Comparative Study of the USA and Europe
by Valentina GoglioSince their first appearance in 2011, Massive Open Online Courses (MOOCs) have been at the centre of a great deal of media attention, owing to their disruptive potential in education. As university-level courses delivered free-of charge on digital platforms, they have also been the occasion of conflicting views regarding the quality of education and the future configuration of higher education systems. Based on new empirical research, including qualitative interviews as well as quantitative data from learners across several MOOCs, this book contributes to the debate by providing a comparative study of the diffusion and social implications of MOOCs in the USA, where everything started, and in Europe, where MOOCs were belatedly adopted by higher education institutions but now exhibit remarkable growth. Investigating the impact of MOOCs at macro level, on national higher education systems, as well as the social implications of MOOCs at micro level, with particular attention to the opportunities offered to learners to acquire knowledge and skills The Diffusion and Social Implications of MOOCs provides an encompassing comparative investigation of the specificity and social implications of the diffusion of MOOCs in two geographically and institutionally diverse contexts. As such, it will appeal to social scientists with interests in new technologies and higher education.
Diffusion of Innovations, 5th Edition
by Everett M. RogersNow in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas.In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.
Dig Your Heels In: Navigate Corporate BS and Build the Company You Deserve
by Joan KuhlJoan Kuhl helps women create a clear vision of what their career path deserves to be and make a convincing business case for equality to their managers and senior leadership. You'll learn strategies for overcoming sexist cultural attitudes about gender and leadership, as well as for dealing with self-limiting behaviors like Imposter's Syndrome (the feeling that you're never good enough despite a track record of success) and the Myth of Meritocracy (the idea that just doing good work is the only way to advance). Because relationships are absolutely crucial, Kuhl describes how to build support networks before you even need them and explains how to get actionable feedback that will help you get to the next level—the kind women rarely are afforded. Case studies, practical exercises, and inspiring stories from Kuhl's work with clients at companies such as Eli Lilly and Company, Goldman Sachs, U.S. Soccer, BlackRock, South Carolina Asphalt Pavement Association and top business schools make this a truly comprehensive guide. It's an indispensable resource for women seeking to build the confidence and conviction to secure the seat at the table they've earned and create a welcoming workplace for everyone.
The Digital Academic: Critical Perspectives on Digital Technologies in Higher Education
by Deborah Lupton Pat Thomson Inger MewburnAcademic work, like many other professional occupations, has increasingly become digitised. This book brings together leading scholars who examine the impacts, possibilities, politics and drawbacks of working in the contemporary university, using digital technologies. Contributors take a critical perspective in identifying the implications of digitisation for the future of higher education, academic publishing protocols and platforms and academic employment conditions, the ways in which academics engage in their everyday work and as public scholars and relationships with students and other academics. The book includes accounts of using digital media and technologies as part of academic practice across teaching, research administration and scholarship endeavours, as well as theoretical perspectives. The contributors span the spectrum of early to established career academics and are based in education, research administration, sociology, digital humanities, media and communication.
Digital Activism in the Social Media Era
by Bruce MutsvairoThis book probes the vitality, potentiality and ability of new communication and technological changes to drive online-based civil action across Africa. In a continent booming with mobile innovation and a plethora of social networking sites, the Internet is considered a powerful platform used by pro-democracy activists to negotiate and sometimes push for reform-based political and social changes in Africa. The book discusses and theorizes digital activism within social and geo-political realms, analysing cases such as the #FeesMustFall and #BringBackOurGirls campaigns in South Africa and Nigeria respectively to question the extent to which they have changed the dynamics of digital activism in sub-Saharan Africa. Comparative case study reflections in eight African countries identify and critique digital concepts questioning what impact they have had on the civil society. Cases also explore the African LGBT community as a social movement while discussing opportunities and challenges faced by online activists fighting for LGBT equality. Finally, gender-based activists using digital tools to gain attention and facilitate social changes are also appraised.
Digital Advertising: Theory and Research (Advances in Consumer Psychology)
by Esther Thorson Shelly RodgersDigital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.
Digital Aesthetics (Published in association with Theory, Culture & Society)
by Sean CubittThis book investigates the aesthetic nature and purpose of computer culture in the contemporary world. It casts a cool eye on the claims of cybertopians, tracing the globalization of the new medium and enquiring into its effects on subjectivity and sociality. Drawing on historical scholarship, philosophical aesthetics, and the literature of cyberculture, the author argues for a genuine democracy beyond the limitations of the free market and the global corporation. Digital arts are identified as having a vital part to play in this process. Written in a balanced and penetrating style, the book both conveniently summarizes a huge literature and sets a new agenda for research and theory. Copyright © Libri GmbH. All rights reserved.
Digital and Postdigital Learning for Changing Universities (World Issues in the Philosophy and Theory of Higher Education)
by Maggi Savin-BadenThis book explores the purpose, role and function of the university and examines the disconnection between students’ approaches to learning and university strategy. It centres on the idea that it is vital to explore what counts as a university in the twenty-first century, what it is for, and for whom, as well as how it can transcend social divisions. The universities of the twenty-first century need to have larger audiences, a broader voice, a shift away from othering and an effective means of progressing such shifts. What is central to such exploration is the idea that learning needs to be seen as postdigital. With a focus on how the growth of technology has and continues to affect university learning, this book: explores the concepts of the digital and the postdigital; promotes just and inclusive pedagogies for higher education; considers ways to ensure learning is an ethical and political experience; studies how to understand community and collective values through higher education; suggests ways of promoting personal and collective responsibility for our world and its peoples; presents ways in which the university can challenge ideologies based on capitalist modes of consumption, privilege and exploitation. Digital and Postdigital Learning for Changing Universities is essential reading for anyone seeking to reimagine the university in a postdigital age, despite institutional structuration and government intervention. It challenges current assumptions and practices, and encourages new ways of thinking about higher education and learning in the twenty-first century.
Digital and Smart Cities (Routledge Critical Introductions to Urbanism and the City)
by Katharine S. Willis Alessandro AurigiDigital and Smart Cities presents an overview of how technologies shape our cities. There is a growing awareness in the fields of design and architecture of the need to address the way that technology affects the urban condition. This book aims to give an informative and definitive overview of the topic of digital and smart cities. It explores the topic from a range of different perspectives, both theoretical and historical, and through a range of case studies of digital cities around the world. The approach taken by the authors is to view the city as a socially constructed set of activities, practices and organisations. This enables the discussion to open up a more holistic and citizen- centred understanding of how technology shapes urban change through the way it is imagined, used, implemented and developed in a societal context. By drawing together a range of currently quite disparate discussions, the aim is to enable the reader to take their own critical position within the topic. The book starts out with definitions and sets out the various interpretations and aspects of what constitutes and defines digital cities. The text then investigates and considers the range of factors that shape the characteristics of digital cities and draws together different disciplinary perspectives into a coherent discussion. The consideration of the different dimensions of the digital city is backed up with a series of relevant case studies of global city contexts in order to frame the discussion with real world examples.
Digital and Social Media Marketing: A Results-Driven Approach
by Ana Cruz Gordon Fletcher Aleksej Heinze Alex FentonNow in its third edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence. The book’s customisable models offer organisations a way to decipher their current situation and plan a clear road map for developing a marketing strategy appropriate for the digital era.This rich and accessible textbook has been fully updated to reflect the current global landscape. The content of this third edition has been expanded to: consider the concept of GDPR as a sound framework for responsible marketing offer a greater focus on sustainable marketing throughout, linked to the UN Sustainable Development Goals place emphasis on the importance of crisis and reputation management explore the latest material in big data, data management and data privacy cover the latest in martech trends, particularly related to automation, machine learning and artificial intelligence provide new case studies from China, India, Nigeria and across Asia, alongside student activities and questions designed to improve learning outcomes This textbook provides a hands-on, user-friendly platform to turn skills and knowledge into a strategic advantage. It is ideal for advanced undergraduate, postgraduate and executive students of digital marketing and marketing strategy, as well as for practitioners aiming to be at the cutting edge of digital and social media marketing. Online resources include PowerPoint slides and a test bank.
Digital and Social Media Marketing: A Results-Driven Approach
by Aleksej Heinze Gordon Fletcher Tahir Rashid Ana CruzDigital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption. Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners’ experience and create an interactive international learning community. This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.
Digital and Social Media Marketing: A Results-Driven Approach
by Aleksej Heinze Gordon Fletcher Tahir Rashid Ana CruzThe second edition of Digital and Social Media Marketing is an up-to-date, industry-led results-driven guide to digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide, it provides insight into, and techniques to enable, the creation, development and maintenance of a successful digital presence. This highly regarded textbook has been fully revised to bring the content up-to-date with the newest digital technologies. With topics including developing an effective digital presence, search engine optimization, and measuring brand awareness, the new edition also looks at digital ethics, General Data Protection Regulation and privacy, artificial intelligence and machine learning, and voice strategies. New international case studies are explored, including Alibaba and Amazon, as well as revised practical exercises in each chapter, enabling students to see how the concepts underpinning digital and social media marketing support business success. The book’s customisable Digital Business Maturity Model, and the Buyer Persona Spring, offer organisations a clear road map for understanding their own levels of technology adoption and digital strategy development. This accessible textbook provides a hands-on, user-friendly platform to turn skills and knowledge into strategic advantage. It is ideal for advanced undergraduate and postgraduate students of digital marketing and marketing strategy and for practitioners aiming to be at the cutting edge of digital and social media marketing. Alongside electronic resources for each chapter, this new edition also includes digital learning materials, case studies and exercises available in a supporting online learning environment. The online materials further enhance learners’ experience and support a worldwide learning community.
Digital bodies
by Jessie Daniels, Karen Gregory & Tressie McMillan CottomIn the early days of the internet, we assumed that digital technologies would allow us to escape embodiment and its accompanying entanglements. Yet now our embodied selves are often targeted for abuse and harassment online. As we move into the Internet of Things, the digital is increasingly on and in our bodies. The pieces in this Byte raise important questions about what it means to bring our embodied selves into contact with digital media technologies. Read alongside one another, the selections here expand our understanding of what it means to live in and through bodies augmented by digital technologies within a deeply unequal social world.
The Digital Border: Migration, Technology, Power (Critical Cultural Communication)
by Lilie Chouliaraki Myria GeorgiouHow do digital technologies shape the experiences and meanings of migration?As the numbers of people fleeing war, poverty, and environmental disaster reach unprecedented levels worldwide, states also step up their mechanisms of border control. In this, they rely on digital technologies, big data, artificial intelligence, social media platforms, and institutional journalism to manage not only the flow of people at crossing-points, but also the flow of stories and images of human mobility that circulate among their publics. What is the role of digital technologies is shaping migration today? How do digital infrastructures, platforms, and institutions control the flow of people at the border? And how do they also control the public narratives of migration as a “crisis”? Finally, how do migrants themselves use these same platforms to speak back and make themselves heard in the face of hardship and hostility? Taking their case studies from the biggest migration event of the twenty-first century in the West, the 2015 European migration “crisis” and its aftermath up to 2020, Lilie Chouliaraki and Myria Georgiou offer a holistic account of the digital border as an expansive assemblage of technological infrastructures (from surveillance cameras to smartphones) and media imaginaries (stories, images, social media posts) to tell the story of migration as it unfolds in Europe’s outer islands as much as its most vibrant cities. This is a story of exclusion, marginalization, and violence, but also of care, conviviality, and solidarity. Through it, the border emerges neither as strictly digital nor as totally controlling. Rather, the authors argue, the digital border is both digital and pre-digital; datafied and embodied; automated and self-reflexive; undercut by competing emotions, desires, and judgments; and traversed by fluid and fragile social relationships—relationships that entail both the despair of inhumanity and the promise of a better future.
Digital Business Transformation: Organizing, Managing and Controlling in the Information Age (Lecture Notes in Information Systems and Organisation #38)
by Rocco Agrifoglio Rita Lamboglia Daniela Mancini Francesca RicciardiThe recent surge of interest in “digital transformation” is changing the business landscape and posing several challenges, both organizational and sectoral. This transformation involves the application of digital technology in all aspects of business, and enables organizations to create new products and services, and to find more efficient ways of doing business.Moreover, the digital transformation is happening within and across organizations of all types and in every industry, producing a disruptive innovation that can break down the barriers between people and organizations, and help create more adaptive processes. In the information age, it is imperative for organizations to develop IT-related capabilities that allow them to leverage the potential of digital technologies. Due to the pervasive effects of this transformation on processes, firms and industries, both scholars and practitioners are interested in better understanding the key mechanisms behind the emergence and evolution of the digital business transformation.This book presents a collection of research papers focusing on the relationships between technologies (e.g., digital platforms, AI, blockchain, etc.), processes (e.g., decision-making, co-creation, financial, compliance, etc.), and organizations (e.g., smart organizations, digital ecosystems, Industry 4.0, collaborative networked organizations, etc.), which have been categorized into three major areas: organizing, managing and controlling. It also provides critical insights into how the digital transformation is enhancing organizational processes and firms’ performance through an exploration and exploitation of internal resources, and through the establishment of external connections and linkages. The plurality of views offered makes this book particularly relevant for users, companies, scientists, and governments. The content of the book is based on a selection of the best papers (original double-blind peer-reviewed contributions) presented at the annual conference of the Italian chapter of the AIS, which was held in Naples, Italy in September 2019.
Digital Capitalism: Networking the Global Market System
by Dan SchillerCyberspace not only exemplifies but spearheads the greater political economy of which it has become such a critical part. The networks that comprise cyberspace were originally created at the behest of government agencies, military contractors, and allied educational institutions. However, over the past generation or so, a growing number of these networks began to serve primarily corporate users. Under the sway of an expansionary market logic, the Internet began a political-economic transition toward what Dan Schiller calls "digital capitalism." Schiller traces these metamorphoses through three critically important and interlinked realms. Parts I and II deal with the overwhelmingly "neoliberal" or market-driven policies that influence and govern the telecommunications system and their empowerment of transnational corporations while at the same time exacerbating exisiting social inequalities. Part III shows how cyberspace offers uniquely supple instruments with which to cultivate and deepen consumerism on a transnational scale, especially among privileged groups. Finally, Part IV shows how digital capitalism has already overtaken education, placing it at the mercy of a proprietary market logic.
Digital Carnivalesque: Power Discourse and Counter Narratives in Singapore Social Media (Cultural Studies and Transdisciplinarity in Education #10)
by Hoi-Yi Katy KanThis book challenges the framing of comedic acts as apolitical and it adopts a multimodal critical discourse approach to interrogate the performance of comedy as a form of power. It proposes using Bakhtin’s carnivalesque as the analytic tool to distil for readers key differences between humour as banal and humour as critical (and political) in today’s social media. Drawing from critical theory and cultural studies, this book takes an interdisciplinary approach in formulating a contemporary view of power that reflects social realities not only in the digital economy but also in a world that is increasingly authoritarian. With the proposition of newer theoretical lenses in this book, scholars and social scientists can then find a way to shift the conversation to uncover the evolving voices of (existing and newer) power holders in the shared digital space; and to view current social realities as a continual project in unpacking and understanding the adaptive ways of the human spirit.
The Digital Challenge: Information Technology in the Development Context (Routledge Revivals Ser.)
by Shirin Madon S. KrishnaThis title was first published in 2003. Information and communication technologies (ICTs) are increasingly being recognized as vital to the economic growth and global inclusion and participation of developing countries. This book brings together both academics and practitioners to provide a comprehensive and insightful overview of ICT and development around the world. It examines the role of IT in providing new economic and industrial opportunities, in increasing access to global information and communication, in assisting small cultural and ethnic groups to overcome disadvantages of physical distance and in catalysing initiatives towards democratic decentralization and empowerment of citizens. It also critically appraises major problems such as inappropriate focus and resource allocation, and of missed opportunities. By combining comparative case studies from Africa, South and East Asia, South America and Eastern Europe with theoretical analysis, this volume synthesizes a range of issues related to the evident tensions that exist for developing countries as they try to balance global and local priorities through the adoption and use of ICTs.
Digital Channels and Social Media Management in Luxury Markets (Routledge-Giappichelli Studies in Business and Management)
by Fabrizio Mosca Chiara CiveraIn recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies. The principal changes include the following: new geographical market development, such as in the Far East, India, and some parts of Africa (these countries are added to a list of already relevant countries that are involved in luxury goods consumption, such as the Emirates, Russia, and South America); diffusion of new media and new technologies in communication, which is characterized by a high degree of interaction; the evolution of distribution channels is underway – these channels are moving towards new forms of integration that utilize both physical digital channels. This has forced firms to revise their strategies and implement multichannel marketing strategies to continue to operate in increasingly international markets that are characterized by increasingly more demanding and informed consumers. This book will enable readers to gain a clear insight into how the luxury goods market operates and amongst other things, focuses on: recent internet and social media strategies adopted by luxury companies and their brands; how luxury companies manage their communication and distribution channels to compete in the market and the impact of digital marketing on their competition; the main models of direct and indirect distribution in the digital channels; how consumers react to multichannel strategies; trends, social commerce and CSR and how luxury companies react; identifying the different social media strategies for luxury companies.
Digital China: Big Data and Government Managerial Decision
by Qing JiangThis book is the first practical case study on the application of big data in China's government management scenarios, which is important for comprehensively presenting the achievements of China's e-government and digital construction as well as deeply understanding the implementation of big data strategy in China.The author of this book is one of the earliest practitioners engaged in the study of big data applications, and has personally experienced the development, major events, application cases, and industry changes of big data in China. Cases in this book are all actual projects carried out. The author of this book explains the development history of big data she has personally experienced, presenting in an easy-to-understand way the basic concept and characteristics of big data and practical interpretation, which provides important reference for the practical work of government and enterprise managers. The application ideas of big data in management innovation are proposed, and scenarios are described and discussed in terms of accelerating research on sharing big data in government affairs, breaking barriers, realizing data flow information sharing, creating one-stop services, improving the corresponding policy system for sharing big data in government affairs, building public information platform for e-government, and strengthening network and information infrastructure.Especially for the government personnel in departments, this book will give them a better understanding of the charm and value of big data, intuitively understand the utilization and analysis of big data, carry out effective government management and make correct decisions, so as to improve the data literacy of organizations and individuals, form scientific support for their own government's decision-making and management, thus promote the continued construction of digital government, digital China, and digital economy era based on the application of big data.
Digital Cities: The Interdisciplinary Future of the Urban Geo-Humanities
by Benjamin FraserDigital Cities stakes claim to an interdisciplinary terrain where the humanities and social sciences combine with digital methods. Part I: Layers of the Interdisciplinary City converts a century of urban thinking into concise insights destined for digital application. Part II: Disciplinary/Digital Debates and the Urban Phenomenon delves into the bumpy history and uneven present landscape of interdisciplinary collaboration as they relate to digital urban projects. Part III: Toward a Theory of Digital Cities harnesses Henri Lefebvre's capacious urban thinking and articulation of urban 'levels' to showcase where 'deep maps' and 'thick mapping' might take us. Benjamin Fraser argues that while disciplinary frictions still condition the potential of digital projects, the nature of the urban phenomenon pushes us toward an interdisciplinary and digital future where the primacy of cities is assured.
Digital Citizenship in China: Everyday Online Practices of Chinese Young People (Perspectives on Children and Young People #12)
by Jun FuThis book examines how emerging forms of citizenship are shaped by young people in digital spaces as way of making sense of contemporary Chinese society, forming new identities, and negotiating social and political participation. By focusing on Chinese young adults' everyday online practices, the book offers a unique treatment of the topic of young people and the Chinese Internet that navigates between the dominant focus on censorship on the one hand and protest and politicized action on the other. The book brings the focus of research from highly visible or spectacular forms of collectivity, belonging, and identification exhibited in young people's online practices to young people's everyday social and cultural engagement through new media. It brings new insights by understanding the meanings of young people's mundane and everyday online engagement for their citizenship learning, identity performance, and their formation of political subjectivity. Readers will gain insights into citizenship in China, and young people and the Chinese Internet.
The Digital Coaching Revolution: How to Support Employee Development with Coaching Tech
by Anna Tavis Woody WoodwardDigital coaching is transforming employee experience and the future of work as we know it. Discover what you need to look for in digital coaching services before signing or renewing a contract with a provider. Digital coaching offers organizations an effective, scalable and personalized approach to employee development that can transform an organization's entire workforce. This technology helps organizations seamlessly schedule, track and manage coaching services as well as evaluate ROI in ways previously unimaginable. The Digital Coaching Revolution is an essential resource for talent management, employee experience, L&D and HR business partners considering or already working with a digital coaching provider, platform or service. Written by Anna Tavis and Woody Woodward, The Digital Coaching Revolution includes information to help you scale digital coaching across your workforce, whether your C-suite is already on board or not. The chapters offer insight into how to determine what will help every company's specific needs, what questions to ask a digital coaching provider before signing or renewing a contract and how to use the data to get more out of this service. With case studies from large organizations that have found success in digital coaching including Visa, CVS and Hilton, this book is the resource you need to upgrade your organization's approaches to employee experience, L&D and broader HR initiatives.