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Driving Customer Equity

by Valarie A. Zeithaml Roland T Rust Katherine N Lemon

In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon have created a dynamic new model they call "Customer Equity," a strategic framework designed to maximize every firm's most important asset, the total lifetime value of its customer base. The authors' Customer Equity Framework yields powerful insights that will help any business increase the value of its customer base. Rust, Zeithaml, and Lemon introduce the three drivers of customer equity -- Value Equity, Brand Equity, and Retention Equity -- and explain in clear, nontechnical language how managers can base their strategies on one or a combination of these drivers. The authors demonstrate in this breakthrough book how managers can build and employ competitive metrics that reveal their company's Customer Equity relative to their competitors. Based on these metrics, they show how managers can determine which drivers are most important in their industry, how they can make efficient strategic trade-offs between expenditures on these drivers, and how to project a financial return from these expenditures. The final section devotes two chapters to the Customer Pyramid, an approach that segments customers based on their long-term profitability, and an especially important chapter examines the Internet as the ultimate Customer Equity tool. Here the authors show how companies such as Intuit.com, Schwab.com, and Priceline.com have used more than one or all three drivers to increase Customer Equity. In this age of one-to-one marketing, understanding how to drive Customer Equity is central to the success of any firm. In particular, Driving Customer Equity will be essential reading for any marketing manager and, for that matter, any manager concerned with growing the value of the firm's customer base.

Driving Decisions: How Autonomous Vehicles Make Sense of the World

by Sam Hind

Driving Decisions: How Autonomous Vehicles Make Sense of the World examines the phenomenon of autonomous driving, and the ongoing, complex, costly, and contentious quest to automate driving. Principally organized around the concept of algorithmic decision-making, the book considers how different mapping, sensing, and machine learning (ML)-dependent capabilities are gifted to autonomous vehicles through different kinds of technical work: from computer science students annotating visual data in industry-funded research centres to software engineers designing ‘end-to-end’ ML models at autonomous vehicle start-ups. The book intends to complicate, and question, typical understandings of autonomous driving by going ‘under the hood’, challenging the technological determinism or ‘decisionism’ that advocates offer of an inevitable, fully automated, future. Drawing on seven years of research in a range of empirical contexts, the book will appeal to scholars and students in the fields of science and technology studies, media studies, digital sociology, human geography, and mobilities and transport studies.

Driving Detroit

by George Galster

For most of the twentieth century, Detroit was a symbol of American industrial might, a place of entrepreneurial and technical ingenuity where the latest consumer inventions were made available to everyone through the genius of mass production. Today, Detroit is better known for its dwindling population, moribund automobile industry, and alarmingly high murder rate. In Driving Detroit, author George Galster, a fifth-generation Detroiter and internationally known urbanist, sets out to understand how the city has come to represent both the best and worst of what cities can be, all within the span of a half century. Galster invites the reader to travel with him along the streets and into the soul of this place to grasp fully what drives the Motor City.With a scholar's rigor and a local's perspective, Galster uncovers why metropolitan Detroit's cultural, commercial, and built landscape has been so radically transformed. He shows how geography, local government structure, and social forces created a housing development system that produced sprawl at the fringe and abandonment at the core. Galster argues that this system, in tandem with the region's automotive economic base, has chronically frustrated the population's quest for basic physical, social, and psychological resources. These frustrations, in turn, generated numerous adaptations--distrust, scapegoating, identity politics, segregation, unionization, and jurisdictional fragmentation--that collectively leave Detroit in an uncompetitive and unsustainable position.Partly a self-portrait, in which Detroiters paint their own stories through songs, poems, and oral histories, Driving Detroit offers an intimate, insightful, and perhaps controversial explanation for the stunning contrasts--poverty and plenty, decay and splendor, despair and resilience--that characterize the once mighty city.

Driving Justice, Equity, Diversity, and Inclusion

by Kristina Kohl

Navigating the volatility, uncertainty, complexity, and ambiguity (VUCA) characterizing the business world in the 21st century requires a new paradigm focused on an integrated bottom line – planet, people, and profit (PPP). Global trends include resource scarcity and growing inequities in income, wealth, education, and healthcare. Stakeholders are demanding that organizations address systemic barriers to promote justice and equity within organizations and across broader social systems. Transformational change requires leadership to analyze internal and external systems through a social and environmental justice lens. Despite a growing focus on justice, equity, diversity, and inclusion, the imbalance of power remains within our institutions, organizations, and social systems. To move the needle, leaders can turn to Driving Justice, Equity, Diversity, and Inclusion, which explains developing a North Star vision and creating a strategy to redesign organizational process and systems, as well as leveraging tools for data-driven decision-making. It presents a framework to build an inclusive organization as well as a model to engage and support senior and middle management beginning the process of capacity building and systemic change. By layering in AI and other technologies to support data-driven decision-making, the book guides leaders in navigating their organization’s journey along the maturity continuum to achieve their North Star vision of becoming a just and equitable organization. The book also helps managers to Assess ecosystems and organizational systems that justice, equity, diversity, and inclusion impact Take a deeper dive into transformational and operational components to gain insights on the deep systemic realignment of the North Star vision Identify and engage with diverse stakeholders to gain perspective and understand issues crucial for transformative change Leverage people-centered design to create a process promoting diversity of voices and to better align outcomes with shared organizational vision Use data to drive decision-making and reduce bias by removing intuition from the decision-making process Leverage the book's frameworks to drive collaborative systemic change Adapt insights highlighted in multiple interviews with DEI practitioners Benefit from lessons learned and best practices featured in the book's case studies This book features a primer, which is a quick reference guide to key terms, concepts, and definitions. It helps to define justice, equity, diversity, inclusion, and other key terms, such as unconscious bias, stereotypes, and microaggressions. It also features a toolkit, which includes checklists to help managers lead organizations to realize their own North Star vision.

Driving Mr. Albert

by Michael Paterniti

Albert Einstein's brain floats in a Tupperware bowl in a gray duffel bag in the trunk of a Buick Skylark barreling across America. Driving the car is journalist Michael Paterniti. Sitting next to him is an eighty-four-year-old pathologist named Thomas Harvey, who performed the autopsy on Einstein in 1955 -- then simply removed the brain and took it home. And kept it for over forty years. On a cold February day, the two men and the brain leave New Jersey and light out on I-70 for sunny California, where Einstein's perplexed granddaughter, Evelyn, awaits. And riding along as the imaginary fourth passenger is Einstein himself, an id-driven genius, the original galactic slacker with his head in the stars. Part travelogue, part memoir, part history, part biography, and part meditation, Driving Mr. Albert is one of the most unique road trips in modern literature.

Driving Performance through Learning: Develop Employees through Effective Workplace Learning

by Andy Lancaster

Learning and Development (L&D) professionals are uniquely placed in an organization to improve both individual employee performance as well as the overall performance of the business. To maximise the impact of learning, activities must be aligned with the goals of the organization and delivered in the flow of work so that performance improvement is continuous. The course can no longer be the default learning option and creative workplace solutions are now vital. Driving Performance through Learning shows L&D professionals how to identify business needs and leverage learning that drives performance improvement to enable an organization to achieve its objectives. Beginning with an exploration of the fast-changing organizational learning landscape Driving Performance through Learning covers everything from how to diagnose needs through performance consulting conversations, using data and metrics and tracking impact to designing agile solutions by leveraging technology, facilitating social collaboration and vibrant learning communities. There is also expert guidance on curating content, embedding coaching, valuing mistakes and adopting a more self-directed learning approach. This book also defines the key characteristics of the new learning organization and the emerging roles of the future-focussed L&D team and whether these new responsibilities should be developed in-house or outsourced. This is an essential handbook for all L&D professionals seeking to transform workplace learning and drive organizational performance.

Driving the Enterprise to Sustainable Excellence: A Shingo Process Overview

by Gerhard Plenert

This book presents a big-picture overview of the entire Shingo improvement process. It fully discusses the needs and benefits of the Shingo process, and what is required if you seek to execute the Shingo Model in your enterprise and focuses on creating an enduring organization-wide continuous improvement process. It gives the reader a discussion of the entire Shingo experience while the most existing books on the model are course specific. There are numerous discussions, conference talks, and webinars of why the Shingo process is beneficial, and what types of improvements can be achieved, but the crucial material has not been assembled in one concise book, giving the executive, manger, or supervisor an overview and understanding of what the Shingo experience entails. The main purpose of this book. It is for the executives who want to understand their role in supporting and leading middle management with its implementation. Many executives from developing countries all over the world are seeking a concise definition of what the Shingo model is, and this book functions as the perfect primer. Even those who have attended and implemented the lessons from the Shingo Institute's courses would find this book a benefit as it serves perfectly as backup and reference material. In addition, this book helps anyone who has started their journey with the Shingo model and may be confused about what to do and expect -- It gives them a vision of what the continuing journey will look like. The Shingo process is being taught at numerous universities and this book could indeed serve as the appropriate textbook or supplemental reading. Essentially, this book teaches an innovative and extremely successful approach to continuous improvement, referred to as the Shingo process. It is based on a set of universally accepted principles that are endorsed by improvement leaders such as Covey and companies such as Toyota. This book is not a detailed review or a replacement of the Shingo workshops. It is an overview of the entire Shingo process, starting with a discussion of the challenges that many of todays enterprises are experiencing. The author, in his role as a PhD in economics, has studied industries and has worked closely with many of them attempting to understand their weaknesses. Next, this book builds upon an understanding of these weaknesses. The book discusses how the over-all Shingo methodology fits into these organizations and highlights the benefits. The next step is then to discuss what requirements are necessary for an organization to get ready for a Shingo transformation. What are the steps that the organization needs to go through, and when will it know that it is ready to begin? The book briefly reviews the Shingo Insights and Principles and explains how the Shingo courses should be best utilized to facilitate the desired transformation. It suggests some alternative plans for over-all implementation based on the current state of the enterprise. It explains why there is no “one way” for successful implementation and how the implementation sequence needs to be customized. It also discusses the length of time needed for success and how this differs depending on the current enterprise environment. Lastly the book explains how the implementation and Shingo training is never finished. It is an on-going process and success is defined by internal improvements, not by some arbitrary external benchmark. The book is intended to be educational, thought provoking, entertaining in its stories and examples, and a guideline towards the development of a plan for continuous improvement. This book is filled with stories and examples, showing successful and not so successful implementations. The stories are used to highlight many of the pitfalls that have arisen and may arise for you and which can be avoided if the reader is aware of them and knows how to watch for them.

Driving With Music: Cognitive-behavioural Implications (Human Factors in Road and Rail Transport)

by Warren Brodsky

This book, the first full-length text on the subject, explores the everyday use of music listening while driving a car. It presents the relationship between cars and music in an effort to understand how music behaviour in the car can either enhance driver safety or place the driver at increased risk of accidents. A great deal of work has been done to investigate and reduce driver distraction and inattention, but this book is the first to focus on in-cabin aural backgrounds of music as a contributing factor to human error and traffic violations. Driving With Music begins by outlining the automobile, its relationship to society, and the juxtaposition of music with the automobile as a complete package. It then highlights concepts from the fields of music perception and cognition, and, within this framework, looks at the functional use of background music in our everyday lives. Driver music behaviours - both adaptive and maladaptive - are explored, with the focus on contradictions and ill-effects of in-car music listening. To conclude, implications, applications and countermeasures are suggested.

Drogen und Sucht: Eine Einführung (Basiswissen Kriminologie)

by Henning Schmidt-Semisch

Nicht erst die jüngsten Diskussionen zu Cannabis zeigen, dass die Themen Drogen und Sucht polarisieren. Dabei werden die verschiedenen Drogen (etwa Alkohol, Cannabis oder Heroin) moralisch und rechtlich völlig unterschiedlich bewertet, wobei diese Bewertungen sich von Kultur zu Kultur unterscheiden und auch historisch äußerst wandelbar sind. In vielen Bereichen dominiert weiterhin eine kriminal- und sicherheitspolitische Herangehensweise, wobei zunehmend aber auch gesundheitspolitische Überlegungen im Sinne einer akzeptierenden Drogenpolitik relevant werden. Der Band führt in grundlegende Aspekte aus den Bereichen Drogen und Sucht ein und gibt einen kompakten, informativen Überblick über wichtige Etappen und wissenschaftliche Befunde zu Drogengeschichte, Drogenforschung und Drogenpolitik.

Drones in Society: New Visual Aesthetics (Social Visualities)

by Elisa Serafinelli

This book explores the evolving world of drones through a multifaceted lens, revealing their profound impact on society and visual culture. The comprehensive collection bridges the gap between technology and aesthetics, dissecting the transformative role drones play in various domains, from cinema and art to surveillance and environmental sensing. Each chapter, penned by leading scholars, explores the unique ways drones are redefining our visual landscape, whether in capturing unprecedented cinematic shots, aiding in critical rescue missions, or offering new perspectives in artistic endeavours. The book is an essential read for academics, professionals, and enthusiasts alike, and is a key resource for anyone seeking to comprehend the full spectrum of drone capabilities and their implications for the future of visual communication and technology. Chapter 2 is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

Drop That Knowledge: Youth Radio Stories

by Elisabeth Soep Vivian Chávez

This is the first book to take us inside Youth Radio for a fascinating, behind-the-scenes look at a unique, Peabody Award-winning organization that produces distinctive content for outlets from National Public Radio to YouTube.

Dropping Anchor, Setting Sail: Geographies of Race in Black Liverpool

by Jacqueline Nassy Brown

The port city of Liverpool, England, is home to one of the oldest Black communities in Britain. Its members proudly date their history back at least as far as the nineteenth century, with the global wanderings and eventual settlement of colonial African seamen. Jacqueline Nassy Brown analyzes how this worldly origin story supports an avowedly local Black politic and identity--a theme that becomes a window onto British politics of race, place, and nation, and Liverpool's own contentious origin story as a gloriously cosmopolitan port of world-historical import that was nonetheless central to British slave trading and imperialism. This ethnography also examines the rise and consequent dilemmas of Black identity. It captures the contradictions of diaspora in postcolonial Liverpool, where African and Afro-Caribbean heritages and transnational linkages with Black America both contribute to and compete with the local as a basis for authentic racial identity. Crisscrossing historical periods, rhetorical modes, and academic genres, the book focuses singularly on "place," enabling its most radical move: its analysis of Black racial politics as enactments of English cultural premises. The insistent focus on English culture implies a further twist. Just as Blacks are racialized through appeals to their assumed Afro-Caribbean and African cultures, so too has Liverpool--an Irish, working-class city whose expansive port faces the world beyond Britain--long been beyond the pale of dominant notions of authentic Englishness. Dropping Anchor, Setting Sail studies "race" through clashing constructions of "Liverpool."

Dropping Out: Why Students Drop Out of High School and What Can Be Done About It

by Russell W. Rumberger

The vast majority of kids in the developed world finish high school—but not in the United States. More than a million kids drop out every year, around 7,000 a day, and the numbers are rising. Dropping Out offers a comprehensive overview by one of the country’s leading experts, and provides answers to fundamental questions: Who drops out, and why? What happens to them when they do? How can we prevent at-risk kids from short-circuiting their futures? Students start disengaging long before they get to high school, and the consequences are severe—not just for individuals but for the larger society and economy. Dropouts never catch up with high school graduates on any measure. They are less likely to find work at all, and more likely to live in poverty, commit crimes, and suffer health problems. Even life expectancy for dropouts is shorter by seven years than for those who earn a diploma. Rumberger advocates targeting the most vulnerable students as far back as the early elementary grades. And he levels sharp criticism at the conventional definition of success as readiness for college. He argues that high schools must offer all students what they need to succeed in the workplace and independent adult life. A more flexible and practical definition of achievement—one in which a high school education does not simply qualify you for more school—can make school make sense to young people. And maybe keep them there.

Drought And Aid In The Sahel: A Decade Of Development Cooperation

by Carolyn M. Somerville

The 1968-1974 drought in the Sahel was an unprecedented catastrophe for the region, causing extensive crop failures, loss of human and animal populations, political instability, and the destruction of social and cultural structures. The response of the world to the catastrophe began with food aid donations from the Western nations and led to the fo

Drought and Water Scarcity in the UK: Social Science Perspectives on Governance, Knowledge and Outreach (Global Challenges in Water Governance)

by Kevin Grecksch

This book presents a social science perspective on drought and water scarcity in the UK. It puts forward a narrative of how different stakeholders manage drought and water scarcity, how they generate and manage knowledge and how power relationships between stakeholders shape drought and water scarcity management. The book begins with an analysis and critique of all water resources management plans produced by English and Welsh water supply companies for the period 2014-2019 and introduces a novel typology for drought management options. It then moves on to discuss the effect of drought and water scarcity on businesses and production processes as well as how knowledge about drought and water scarcity is generated, by whom and for what purpose. Ultimately the book argues for the urgent need to engage people in the UK about water issues and offers a novel perspective on how to communicate and engage with drought research.

Drug Abuse: Its Natural History and Clinical Treatment

by Marvin R. Burt Sharon Pines Thomas J. Glynn

The success or failure of drug treatment programs have long been evaluated by assessing the clients' progress while in treatment and their status upon completion. This approach does not provide a complete assessment or an adequate picture of treatment outcomes over time. A comprehensive evaluation of the success or failure of treatment should also include client status in the years following treatment for a fair assessment of the long-term efficacy of any drug-treatment program. What happens to former clients who left treatment? What influence did the treatment have on their lives? These are the questions that Marvin R. Burt seeks to answer with the follow-up studies included in this book. By selecting samples of former clients treated by two of the largest drug treatment agencies in the U.S. and control groups, Burt compares client behavior in terms of drug abuse, criminal activity, and socioeconomic productivity before, immediately following, and well after treatment. The findings in this book challenge many common assumptions about drug treatment programs. Burt finds larger than expected positive behavioral changes in clients regardless of treatment duration or type, and demographic or background characteristics. Whether the results are attributable to the clients' maturation, commitment to change, or a reduction in the availability of drugs, the positive results of treatment are encouraging. This volume provides valuable insight into the natural history of drug abuse and outcomes for client groups.

Drug Courts: In Theory and in Practice (Social Problems And Social Issues Ser. #14)

by Jr. Nolan

Drug courts offer offenders an intensive court-based treatment program as an alternative to the normal adjudication process. Begun in 1989, they have since spread dramatically throughout the United States. In this interdisciplinary examination of the expanding movement, a distinguished panel of legal practitioners and academics offers theoretical assessments and on-site empirical analyses of the workings of various courts in the United States, along with detailed comparisons and contrasts with related developments in Britain. Practitioners, politicians, and academics alike acknowledge the profound impact drug courts have had on the American criminal justice system. From a range of disciplinary perspectives, contributors to this volume seek to make sense of this important judicial innovation. While addressing a range of questions, Drug Courts also aims to achieve a careful balance between focused empirical studies and broader theoretical analyses of the same phenomenon. The volume maintains an analytical concentration on drug courts and on the important practical, philosophical, and jurisprudential consequences of this unique form of therapeutic jurisprudence.Drug courts depart from the practices and procedures of typical criminal courts. Prosecutors and defense counsel play much-reduced roles. Often lawyers are not even present during regular drug court sessions. Instead, the main courtroom drama is between the judge and client, both of whom speak openly and freely in the drug court setting. Often accompanying the client is a treatment provider who advises the judge and reviews the client's progress in treatment. Court sessions are characterized by expressive and sometimes tearful testimonies about the recovery process, and are often punctuated with applause from those in attendance. Taken together, the chapters provide a variety of perspectives on drug courts, and extend our knowledge of the birth and evolution of a new movement. Drug Courts<

Drug Courts in Operation: Current Research

by James Joseph Hennessy

Examine an innovative strategy for fighting the war on drugs!Drug Courts in Operation: Current Research provides an in-depth look at an increasingly utilized approach to rehabilitating substance abusers. Drug courts offer their participants a chance to better themselves by providing support and structure to those that do not have it in their life, offering substance abusers a chance to participate in rehabilitation in lieu of incarceration. This insightful book examines the history of drug courts as a principal treatment alternative to incarceration, outlines the risk factors of children living with drug-addicted parents, and introduces a program to help strengthen families.The book delivers vital information on: introducing programs to help prevent narcotic use by children with drug-addicted parents the need for cultural- and gender-specific treatment plans, especially in the treatment of women and African-American males treatment dosage effects the importance of length of participation to outcomes focus groups designed to help drug court participants with their employment needs predictors of engagement in court-mandated treatment programs how legal coercion of high-risk patients via the threat of incarceration motivates participants to succeed

Drug Policy

by Alison Ritter

Taking a multidisciplinary perspective (including public health, sociology, criminology, and political science amongst others) and using examples from across the globe, this book provides a detailed understanding of the complex and highly contested nature of drug policy, drug policy making, and the theoretical perspectives that inform the study of drug policy. It draws on four different theoretical perspectives: evidence-informed policy, policy process theories, democratic theory, and post-structural policy analysis. The use and trade in illegal drugs is a global phenomenon. It is viewed by governments as a significant social, legal, and health problem that shows no signs of abating. The key questions explored throughout this book are what governments and other bodies of social regulation should do about illicit drugs, including drug policies aimed at improving health and reducing harm, drug laws and regulation, and the role of research and values in policy development. Seeing policy formation as dynamic iterative interactions between actors, ideas, institutions, and networks of policy advocates, the book explores how policy problems are constructed and policy solutions selected, and how these processes intersect with research evidence and values. This then animates the call to democratise drug policy and bring about inclusive meaningful participation in policy development in order to provide the opportunity for better, more effective, and value-aligned drug policies. This book will be of great interest to students and scholars of drug policy from a number of disciplines, including public health, sociology, criminology, and political science.

Drug Policy and the Decline of the American City

by Sam Staley

The drug trade is a growth industry in most major American cities, fueling devastated inner-city economies with revenues in excess of $100 billion. In this timely volume, Sam Staley provides a detailed, in-depth analysis of the consequences of current drug policies, focusing on the relationship between public policy and urban economic development and on how the drug economy has become thoroughly entwined in the urban economy. The black market in illegal drugs undermines essential institutions necessary for promoting long-term economic growth, including respect for civil liberties, private property, and nonviolent conflict resolution. Staley argues that America's cities can be revitalized only through a major restructuring of the urban economy that does not rely on drug trafficking as a primary source of employment and income-the inadvertent outcome of current prohibitionist policy. Thus comprehensive decriminalization of the major drugs (marijuana, cocaine, and heroin) is an important first step toward addressing the economic and social needs of depressed inner cities. Staley demonstrates how decriminalization would refocus public policy on the human dimension of drug abuse and addiction, acknowledge that the cities face severe development problems that promote underground economic activity, and reconstitute drug policy on principles consistent with limited government as embodied in the U.S. Constitution and Bill of Rights. Designed to cross disciplinary boundaries, Staley's provocative analysis will be essential reading for urban policymakers, sociologists, economists, criminologists, and drug-treatment specialists.

Drug Use and Abuse: A Comprehensive Introduction (8th Edition)

by Howard Abadinsky

Packed with the latest data and research, the powerful new DRUG USE AND ABUSE: A COMPREHENSIVE INTRODUCTION, 8e delivers a thorough, interdisciplinary survey of all aspects of drug and alcohol abuse. The text draws from the many disciplines of history, law, pharmacology, political science, social work, counseling, psychology, sociology, and criminal justice--resulting in the most comprehensive, authoritative single source available. It explores the history of drugs, their impact on society, the pharmacological impact of drugs on the body, drug policy implications, the criminal justice system response, the drug business, law enforcement, theories of use, as well as the effects, treatment, and prevention of abuse. New coverage includes nonmedical use of prescription drugs, synthetic substances, the use of stimulants to treat PTSD and ADD, medical marijuana, the connection between drug trafficking and terrorism, and an updated analysis of the United States drug policy.

Drug Use in Prisons (Scottish Prison Service Occasional Paper Ser.)

by Shewan

First Published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.

Drug War American Style: The Internationalization of Failed Policy and its Alternatives (Current Issues in Criminal Justice #26)

by Jurg Gerber Eric L. Jensen

This collection of scholarly essays discusses the internationalization of American drug policy from a variety of perspectives and features articles on Hong Kong, Britain, Australia, Canada, Taiwan, Latin America, the Netherlands and Switzerland.

Drug War Zone: Frontline Dispatches from the Streets of El Paso and Juárez (The William & Bettye Nowlin Series in Art, History, and Culture of the Western Hemisphere)

by Howard Campbell

Thousands of people die in drug-related violence every year in Mexico. Ciudad Juárez, Chihuahua, adjacent to El Paso, Texas, has become the most violent city in the Mexican drug war. Much of the cocaine, marijuana, and methamphetamine consumed in the United States is imported across the Mexican border, making El Paso/Juárez one of the major drug-trafficking venues in the world. In this anthropological study of drug trafficking and anti-drug law enforcement efforts on the U. S. -Mexico border, Howard Campbell uses an ethnographic perspective to chronicle the recent Mexican drug war, focusing especially on people and events in the El Paso/Juárez area. It is the first social science study of the violent drug war that is tearing Mexico apart. Based on deep access to the drug-smuggling world, this study presents the drug war through the eyes and lives of direct participants. Half of the book consists of oral histories from drug traffickers, and the other half from law enforcement officials. There is much journalistic coverage of the drug war, but very seldom are the lived experiences of traffickers and "narcs" presented in such vivid detail. In addition to providing an up-close, personal view of the drug-trafficking world, Campbell explains and analyzes the functioning of drug cartels, the corruption that facilitates drug trafficking, the strategies of smugglers and anti-narcotics officials, and the perilous culture of drug trafficking that Campbell refers to as the "Drug War Zone. "

Drugs: Synonyms and Properties (Routledge Revivals)

by G W A Milne

This title was first published in 2000: Drugs play an important role throughout the world. In industrialized countries where a formal approval process governs the introduction of new medicinal agents, thousands of chemicals are in use as drugs. This book provides a detailed picture of this marketplace. Grouped by their medicinal use and biological activity, 8,000 drugs in common use around the world are described. For each, the chemical name and a list of trade names and synonyms are provided; the CAS Registry Number and the European Inventory of Existing Chemical Substances (EINECS) Number are given; the physical properties of each compound are described, and the known biological activity and indicated applications are presented. Indexes, including a master index of name and synonyms, are appended. This compendium should be valuable to physicians, research chemists, biologists and the lay public who, with a single synonym for a drug, will be able to quickly find a thumbnail sketch of the essential information concerning the agent

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