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Driver Behaviour and Training (Human Factors In Road And Rail Transport Ser. #6)
by Lisa DornThis title was first published in 2003. Research on driver behaviour over the past two decades has demonstrated that driver characteristics, goals and motivations are important determinants of driving behaviour. We are now in a position to apply this knowledge to driver training programs and evaluate their effectiveness in improving safety. The main objective for the First International Conference on Driver Behaviour and Training and this book, is to describe and discuss recent advances in this field. The book bridges the gap between practitioners in road safety, and theoreticians investigating driving behaviour from a number of different perspectives and related disciplines. It will encourage research in driver training to combat erroneous or deviant driving behaviour and/or reduce the effects of human error at source. This book will be of interest to road safety researchers and road safety practitioners in the private and public sector.
Driver Behaviour and Training: Volume 4
by Lisa DornThis book considers how driver training needs to be adapted in order to raise awareness of how human factors contribute to unsafe driving behaviour. It promotes the development of driver education that considers all the skills that are essential for road safety.
Driver Behaviour and Training: Volume VI (Human Factors In Road And Rail Transport Ser. #6)
by Lisa DornFirst Published in 2017. Routledge is an imprint of Taylor and Francis, an Informa company.
Driver Reactions to Automated Vehicles: A Practical Guide for Design and Evaluation (Transportation Human Factors)
by Neville Stanton Alexander ErikssonDriver Reactions to Automated Vehicles focuses on the design and evaluation of the handover to and from driver and the automobile. The authors present evidence from studies in driving simulators and on the open roads to show that handover times are much longer than anticipated by previous research. In the course of the studies, Eriksson and Stanton develop compelling evidence to support the use of driving simulators for the study of handovers. They also develop guidelines for the design of handover strategies and show how this improves driver takeover of vehicle control. Features Provides a history of automobile automation Offers a contemporary analysis of the state of automobile automation Includes novel approaches in examining driver-automation interaction Presents studies of automation in driving simulators Includes on-road studies of driver automation Covers guidelines for design of vehicle automation
Drivers of Climate Change in Urban India: Social Values, Lifestyles, and Consumer Dynamics in an Emerging Megacity (Springer Climate)
by Lutz Meyer-OhlendorfThis study transcends the homogenizing (inter-)national level of argumentation (‘rich’ versus ‘poor’ countries), and instead looks at a sub-national level in two respects: (1) geographically it focuses on the rapidly growing megacity of Hyderabad; (2) in socio-economic terms the urban population is disaggregated by taking a lifestyle typology approach. For the first time, the lifestyle concept – traditionally being used in affluent consumer societies – is applied to a dynamically transforming and socially heterogeneous urban society. Methodically, the author includes India-specific value orientations as well as social practices as markers of social structural differentiation. The study identifies differentials of lifestyle-induced GHG emissions (carbon footprints) and underlines the ambiguity of a purely income based differentiation with regard to the levels of contribution to the climate problem.
Drivers of Long-Term Insecurity and Instability in Pakistan: Urbanization
by Brian Nichiporuk Jonah Blank Christopher ClaryPakistan is already one of the most urbanized nations in South Asia, and a majority of its population is projected to be living in cities within three decades. This demographic shift is likely to have a significant impact on Pakistan s politics and stability. This report briefly examines urbanization as a potential driver of long-term insecurity and instability, with particular attention to the cities of Karachi, Lahore, and Quetta. "
Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth (Routledge Studies in Marketing)
by Anna BianchiSummarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provides principles of effective marketing communications in social media for different brand types and in different geographic markets. Conversations among consumers on social media now have an unprecedented ability to shape attitudes toward people, products, services, brands and to influence buying decisions. Consequently, the digital era brings to the fore the importance of interpersonal relations and the power of personal recommendations. This book is the first to empirically investigate how the form and appeal of marketing communications in social networks influence electronic word of mouth, including an examination of brand type and geographic market. The author focuses on motivations and reveals why people exchange opinions about brands, products and services in the digital environment. The book summarizes the existing research on marketing communications, social media and word of mouth, provides a cutting-edge knowledge based on the analysis of the actual behavior of consumers and rules of effective marketing communications in social media. This research-based book is written for scholars and researchers within the fields of marketing and communication. It may also be of interest to a wider audience interested in understanding how to use social media to influence electronic word of mouth.
Driving Customer Equity
by Valarie A. Zeithaml Roland T Rust Katherine N LemonIn their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon have created a dynamic new model they call "Customer Equity," a strategic framework designed to maximize every firm's most important asset, the total lifetime value of its customer base. The authors' Customer Equity Framework yields powerful insights that will help any business increase the value of its customer base. Rust, Zeithaml, and Lemon introduce the three drivers of customer equity -- Value Equity, Brand Equity, and Retention Equity -- and explain in clear, nontechnical language how managers can base their strategies on one or a combination of these drivers. The authors demonstrate in this breakthrough book how managers can build and employ competitive metrics that reveal their company's Customer Equity relative to their competitors. Based on these metrics, they show how managers can determine which drivers are most important in their industry, how they can make efficient strategic trade-offs between expenditures on these drivers, and how to project a financial return from these expenditures. The final section devotes two chapters to the Customer Pyramid, an approach that segments customers based on their long-term profitability, and an especially important chapter examines the Internet as the ultimate Customer Equity tool. Here the authors show how companies such as Intuit.com, Schwab.com, and Priceline.com have used more than one or all three drivers to increase Customer Equity. In this age of one-to-one marketing, understanding how to drive Customer Equity is central to the success of any firm. In particular, Driving Customer Equity will be essential reading for any marketing manager and, for that matter, any manager concerned with growing the value of the firm's customer base.
Driving Decisions: How Autonomous Vehicles Make Sense of the World
by Sam HindDriving Decisions: How Autonomous Vehicles Make Sense of the World examines the phenomenon of autonomous driving, and the ongoing, complex, costly, and contentious quest to automate driving. Principally organized around the concept of algorithmic decision-making, the book considers how different mapping, sensing, and machine learning (ML)-dependent capabilities are gifted to autonomous vehicles through different kinds of technical work: from computer science students annotating visual data in industry-funded research centres to software engineers designing ‘end-to-end’ ML models at autonomous vehicle start-ups. The book intends to complicate, and question, typical understandings of autonomous driving by going ‘under the hood’, challenging the technological determinism or ‘decisionism’ that advocates offer of an inevitable, fully automated, future. Drawing on seven years of research in a range of empirical contexts, the book will appeal to scholars and students in the fields of science and technology studies, media studies, digital sociology, human geography, and mobilities and transport studies.
Driving Detroit
by George GalsterFor most of the twentieth century, Detroit was a symbol of American industrial might, a place of entrepreneurial and technical ingenuity where the latest consumer inventions were made available to everyone through the genius of mass production. Today, Detroit is better known for its dwindling population, moribund automobile industry, and alarmingly high murder rate. In Driving Detroit, author George Galster, a fifth-generation Detroiter and internationally known urbanist, sets out to understand how the city has come to represent both the best and worst of what cities can be, all within the span of a half century. Galster invites the reader to travel with him along the streets and into the soul of this place to grasp fully what drives the Motor City.With a scholar's rigor and a local's perspective, Galster uncovers why metropolitan Detroit's cultural, commercial, and built landscape has been so radically transformed. He shows how geography, local government structure, and social forces created a housing development system that produced sprawl at the fringe and abandonment at the core. Galster argues that this system, in tandem with the region's automotive economic base, has chronically frustrated the population's quest for basic physical, social, and psychological resources. These frustrations, in turn, generated numerous adaptations--distrust, scapegoating, identity politics, segregation, unionization, and jurisdictional fragmentation--that collectively leave Detroit in an uncompetitive and unsustainable position.Partly a self-portrait, in which Detroiters paint their own stories through songs, poems, and oral histories, Driving Detroit offers an intimate, insightful, and perhaps controversial explanation for the stunning contrasts--poverty and plenty, decay and splendor, despair and resilience--that characterize the once mighty city.
Driving Digital: The Leader's Guide to Business Transformation Through Technology
by Isaac SacolickEvery organization makes plans for updating products, technologies, and business processes. But that&’s not enough anymore for the twenty-first-century company. The race is now on for everyone to become a digital enterprise. For those individuals who have been charged with leading their company&’s technology-driven change, the pressure is intense while the correct path forward unclear. Help has arrived! In Driving Digital, author Isaac Sacolick shares the lessons he&’s learned over the years as he has successfully spearheaded multiple transformations and helped shape digital-business best practices. Readers no longer have to blindly trek through the mine field of their company&’s digital transformation. In this thoroughly researched one-stop manual, learn how to: • Formulate a digital strategy • Transform business and IT practices • Align development and operations • Drive culture change • Bolster digital talent • Capture and track ROI • Develop innovative digital practices • Pilot emerging technologies • And more! Your company cannot avoid the digital disruption heading its way. The choice is yours: Will this mean the beginning of the end for your business, or will your digital practices be what catapults you into next-level success?
Driving Justice, Equity, Diversity, and Inclusion
by Kristina KohlNavigating the volatility, uncertainty, complexity, and ambiguity (VUCA) characterizing the business world in the 21st century requires a new paradigm focused on an integrated bottom line – planet, people, and profit (PPP). Global trends include resource scarcity and growing inequities in income, wealth, education, and healthcare. Stakeholders are demanding that organizations address systemic barriers to promote justice and equity within organizations and across broader social systems. Transformational change requires leadership to analyze internal and external systems through a social and environmental justice lens. Despite a growing focus on justice, equity, diversity, and inclusion, the imbalance of power remains within our institutions, organizations, and social systems. To move the needle, leaders can turn to Driving Justice, Equity, Diversity, and Inclusion, which explains developing a North Star vision and creating a strategy to redesign organizational process and systems, as well as leveraging tools for data-driven decision-making. It presents a framework to build an inclusive organization as well as a model to engage and support senior and middle management beginning the process of capacity building and systemic change. By layering in AI and other technologies to support data-driven decision-making, the book guides leaders in navigating their organization’s journey along the maturity continuum to achieve their North Star vision of becoming a just and equitable organization. The book also helps managers to Assess ecosystems and organizational systems that justice, equity, diversity, and inclusion impact Take a deeper dive into transformational and operational components to gain insights on the deep systemic realignment of the North Star vision Identify and engage with diverse stakeholders to gain perspective and understand issues crucial for transformative change Leverage people-centered design to create a process promoting diversity of voices and to better align outcomes with shared organizational vision Use data to drive decision-making and reduce bias by removing intuition from the decision-making process Leverage the book's frameworks to drive collaborative systemic change Adapt insights highlighted in multiple interviews with DEI practitioners Benefit from lessons learned and best practices featured in the book's case studies This book features a primer, which is a quick reference guide to key terms, concepts, and definitions. It helps to define justice, equity, diversity, inclusion, and other key terms, such as unconscious bias, stereotypes, and microaggressions. It also features a toolkit, which includes checklists to help managers lead organizations to realize their own North Star vision.
Driving Mr. Albert
by Michael PaternitiAlbert Einstein's brain floats in a Tupperware bowl in a gray duffel bag in the trunk of a Buick Skylark barreling across America. Driving the car is journalist Michael Paterniti. Sitting next to him is an eighty-four-year-old pathologist named Thomas Harvey, who performed the autopsy on Einstein in 1955 -- then simply removed the brain and took it home. And kept it for over forty years. On a cold February day, the two men and the brain leave New Jersey and light out on I-70 for sunny California, where Einstein's perplexed granddaughter, Evelyn, awaits. And riding along as the imaginary fourth passenger is Einstein himself, an id-driven genius, the original galactic slacker with his head in the stars. Part travelogue, part memoir, part history, part biography, and part meditation, Driving Mr. Albert is one of the most unique road trips in modern literature.
Driving Performance through Learning: Develop Employees through Effective Workplace Learning
by Andy LancasterLearning and Development (L&D) professionals are uniquely placed in an organization to improve both individual employee performance as well as the overall performance of the business. To maximise the impact of learning, activities must be aligned with the goals of the organization and delivered in the flow of work so that performance improvement is continuous. The course can no longer be the default learning option and creative workplace solutions are now vital. Driving Performance through Learning shows L&D professionals how to identify business needs and leverage learning that drives performance improvement to enable an organization to achieve its objectives. Beginning with an exploration of the fast-changing organizational learning landscape Driving Performance through Learning covers everything from how to diagnose needs through performance consulting conversations, using data and metrics and tracking impact to designing agile solutions by leveraging technology, facilitating social collaboration and vibrant learning communities. There is also expert guidance on curating content, embedding coaching, valuing mistakes and adopting a more self-directed learning approach. This book also defines the key characteristics of the new learning organization and the emerging roles of the future-focussed L&D team and whether these new responsibilities should be developed in-house or outsourced. This is an essential handbook for all L&D professionals seeking to transform workplace learning and drive organizational performance.
Driving With Music: Cognitive-behavioural Implications (Human Factors in Road and Rail Transport)
by Warren BrodskyThis book, the first full-length text on the subject, explores the everyday use of music listening while driving a car. It presents the relationship between cars and music in an effort to understand how music behaviour in the car can either enhance driver safety or place the driver at increased risk of accidents. A great deal of work has been done to investigate and reduce driver distraction and inattention, but this book is the first to focus on in-cabin aural backgrounds of music as a contributing factor to human error and traffic violations. Driving With Music begins by outlining the automobile, its relationship to society, and the juxtaposition of music with the automobile as a complete package. It then highlights concepts from the fields of music perception and cognition, and, within this framework, looks at the functional use of background music in our everyday lives. Driver music behaviours - both adaptive and maladaptive - are explored, with the focus on contradictions and ill-effects of in-car music listening. To conclude, implications, applications and countermeasures are suggested.
Driving after Class: Anxious Times in An American Suburb
by Rachel HeimanA paradoxical situation emerged at the turn of the twenty-first century: the dramatic upscaling of the suburban American dream even as the possibilities for achieving and maintaining it diminished. Having fled to the suburbs in search of affordable homes, open space, and better schools, city-raised parents found their modest homes eclipsed by McMansions, local schools and roads overburdened and underfunded, and their ability to keep up with the pressures of extravagant consumerism increasingly tenuous. How do class anxieties play out amid such disconcerting cultural, political, and economic changes? In this incisive ethnography set in a New Jersey suburb outside New York City, Rachel Heiman takes us into people’s homes; their community meetings, where they debate security gates and school redistricting; and even their cars, to offer an intimate view of the tensions and uncertainties of being middle class at that time. With a gift for bringing to life the everyday workings of class in the lives of children, youth, and their parents, Heiman offers an illuminating look at the contemporary complexities of class rooted in racialized lives, hyperconsumption, and neoliberal citizenship. She argues convincingly that to understand our current economic situation we need to attend to the subtle but forceful formation of sensibilities, spaces, and habits that durably motivate people and shape their actions and outlooks. "Rugged entitlement” is Heiman’s name for the middle class’s sense of entitlement to a way of life that is increasingly untenable and that is accompanied by an anxious feeling that they must vigilantly pursue their own interests to maintain and further their class position. Driving after Class is a model of fine-grained ethnography that shows how families try to make sense of who they are and where they are going in a highly competitive and uncertain time.
Driving the Change: Towards Sustainable Development Goal of Education
by Anjana MangalagiriA Royal Rescript issued in 1817 by Rani Gouri Parvati Bayi, queen of Travancore (Kerala), proclaimed that the state would defray the entire cost of education. She envisioned that only free and universal education would enable her state to overcome backwardness and empower its people to contribute to the state’s advancement. To uphold the continued relevance of that spirit, the Institute of Social Sciences in New Delhi, India commemorated the bicentenary of the Royal Rescript in 2017. This volume consolidates a selection of contributions from educational experts, academics and scholars, which were presented at the commemoration.The papers in this volume attempt to deconstruct conventional approaches to understanding education. They discuss the underlying forces that have continued to perpetuate inter-generational inequalities in the provision and attainment of education, especially amongst the low income and marginalized populations. The chapters also present an analysis of the aspects of equity and quality in primary, secondary, and tertiary education, accountability in public policy, the power of building progressive partnerships and alliances, and most importantly, the cumulative benefits of forging multi-sectoral linkages.Print edition not for sale in South Asia (India, Sri Lanka, Nepal, Bangladesh, Pakistan or Bhutan)
Driving the Enterprise to Sustainable Excellence: A Shingo Process Overview
by Gerhard PlenertThis book presents a big-picture overview of the entire Shingo improvement process. It fully discusses the needs and benefits of the Shingo process, and what is required if you seek to execute the Shingo Model in your enterprise and focuses on creating an enduring organization-wide continuous improvement process. It gives the reader a discussion of the entire Shingo experience while the most existing books on the model are course specific. There are numerous discussions, conference talks, and webinars of why the Shingo process is beneficial, and what types of improvements can be achieved, but the crucial material has not been assembled in one concise book, giving the executive, manger, or supervisor an overview and understanding of what the Shingo experience entails. The main purpose of this book. It is for the executives who want to understand their role in supporting and leading middle management with its implementation. Many executives from developing countries all over the world are seeking a concise definition of what the Shingo model is, and this book functions as the perfect primer. Even those who have attended and implemented the lessons from the Shingo Institute's courses would find this book a benefit as it serves perfectly as backup and reference material. In addition, this book helps anyone who has started their journey with the Shingo model and may be confused about what to do and expect -- It gives them a vision of what the continuing journey will look like. The Shingo process is being taught at numerous universities and this book could indeed serve as the appropriate textbook or supplemental reading. Essentially, this book teaches an innovative and extremely successful approach to continuous improvement, referred to as the Shingo process. It is based on a set of universally accepted principles that are endorsed by improvement leaders such as Covey and companies such as Toyota. This book is not a detailed review or a replacement of the Shingo workshops. It is an overview of the entire Shingo process, starting with a discussion of the challenges that many of todays enterprises are experiencing. The author, in his role as a PhD in economics, has studied industries and has worked closely with many of them attempting to understand their weaknesses. Next, this book builds upon an understanding of these weaknesses. The book discusses how the over-all Shingo methodology fits into these organizations and highlights the benefits. The next step is then to discuss what requirements are necessary for an organization to get ready for a Shingo transformation. What are the steps that the organization needs to go through, and when will it know that it is ready to begin? The book briefly reviews the Shingo Insights and Principles and explains how the Shingo courses should be best utilized to facilitate the desired transformation. It suggests some alternative plans for over-all implementation based on the current state of the enterprise. It explains why there is no “one way” for successful implementation and how the implementation sequence needs to be customized. It also discusses the length of time needed for success and how this differs depending on the current enterprise environment. Lastly the book explains how the implementation and Shingo training is never finished. It is an on-going process and success is defined by internal improvements, not by some arbitrary external benchmark. The book is intended to be educational, thought provoking, entertaining in its stories and examples, and a guideline towards the development of a plan for continuous improvement. This book is filled with stories and examples, showing successful and not so successful implementations. The stories are used to highlight many of the pitfalls that have arisen and may arise for you and which can be avoided if the reader is aware of them and knows how to watch for them.
Drogen und Sucht: Eine Einführung (Basiswissen Kriminologie)
by Henning Schmidt-SemischNicht erst die jüngsten Diskussionen zu Cannabis zeigen, dass die Themen Drogen und Sucht polarisieren. Dabei werden die verschiedenen Drogen (etwa Alkohol, Cannabis oder Heroin) moralisch und rechtlich völlig unterschiedlich bewertet, wobei diese Bewertungen sich von Kultur zu Kultur unterscheiden und auch historisch äußerst wandelbar sind. In vielen Bereichen dominiert weiterhin eine kriminal- und sicherheitspolitische Herangehensweise, wobei zunehmend aber auch gesundheitspolitische Überlegungen im Sinne einer akzeptierenden Drogenpolitik relevant werden. Der Band führt in grundlegende Aspekte aus den Bereichen Drogen und Sucht ein und gibt einen kompakten, informativen Überblick über wichtige Etappen und wissenschaftliche Befunde zu Drogengeschichte, Drogenforschung und Drogenpolitik.
Drones in Society: New Visual Aesthetics (Social Visualities)
by Elisa SerafinelliThis book explores the evolving world of drones through a multifaceted lens, revealing their profound impact on society and visual culture. The comprehensive collection bridges the gap between technology and aesthetics, dissecting the transformative role drones play in various domains, from cinema and art to surveillance and environmental sensing. Each chapter, penned by leading scholars, explores the unique ways drones are redefining our visual landscape, whether in capturing unprecedented cinematic shots, aiding in critical rescue missions, or offering new perspectives in artistic endeavours. The book is an essential read for academics, professionals, and enthusiasts alike, and is a key resource for anyone seeking to comprehend the full spectrum of drone capabilities and their implications for the future of visual communication and technology. Chapter 2 is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Drop That Knowledge: Youth Radio Stories
by Elisabeth Soep Vivian ChávezThis is the first book to take us inside Youth Radio for a fascinating, behind-the-scenes look at a unique, Peabody Award-winning organization that produces distinctive content for outlets from National Public Radio to YouTube.
Dropping Anchor, Setting Sail: Geographies of Race in Black Liverpool
by Jacqueline Nassy BrownThe port city of Liverpool, England, is home to one of the oldest Black communities in Britain. Its members proudly date their history back at least as far as the nineteenth century, with the global wanderings and eventual settlement of colonial African seamen. Jacqueline Nassy Brown analyzes how this worldly origin story supports an avowedly local Black politic and identity--a theme that becomes a window onto British politics of race, place, and nation, and Liverpool's own contentious origin story as a gloriously cosmopolitan port of world-historical import that was nonetheless central to British slave trading and imperialism. This ethnography also examines the rise and consequent dilemmas of Black identity. It captures the contradictions of diaspora in postcolonial Liverpool, where African and Afro-Caribbean heritages and transnational linkages with Black America both contribute to and compete with the local as a basis for authentic racial identity. Crisscrossing historical periods, rhetorical modes, and academic genres, the book focuses singularly on "place," enabling its most radical move: its analysis of Black racial politics as enactments of English cultural premises. The insistent focus on English culture implies a further twist. Just as Blacks are racialized through appeals to their assumed Afro-Caribbean and African cultures, so too has Liverpool--an Irish, working-class city whose expansive port faces the world beyond Britain--long been beyond the pale of dominant notions of authentic Englishness. Dropping Anchor, Setting Sail studies "race" through clashing constructions of "Liverpool."
Dropping Out: Why Students Drop Out of High School and What Can Be Done About It
by Russell W. RumbergerThe vast majority of kids in the developed world finish high school—but not in the United States. More than a million kids drop out every year, around 7,000 a day, and the numbers are rising. Dropping Out offers a comprehensive overview by one of the country’s leading experts, and provides answers to fundamental questions: Who drops out, and why? What happens to them when they do? How can we prevent at-risk kids from short-circuiting their futures? Students start disengaging long before they get to high school, and the consequences are severe—not just for individuals but for the larger society and economy. Dropouts never catch up with high school graduates on any measure. They are less likely to find work at all, and more likely to live in poverty, commit crimes, and suffer health problems. Even life expectancy for dropouts is shorter by seven years than for those who earn a diploma. Rumberger advocates targeting the most vulnerable students as far back as the early elementary grades. And he levels sharp criticism at the conventional definition of success as readiness for college. He argues that high schools must offer all students what they need to succeed in the workplace and independent adult life. A more flexible and practical definition of achievement—one in which a high school education does not simply qualify you for more school—can make school make sense to young people. And maybe keep them there.
Drought And Aid In The Sahel: A Decade Of Development Cooperation
by Carolyn M. SomervilleThe 1968-1974 drought in the Sahel was an unprecedented catastrophe for the region, causing extensive crop failures, loss of human and animal populations, political instability, and the destruction of social and cultural structures. The response of the world to the catastrophe began with food aid donations from the Western nations and led to the fo
Drought and Water Scarcity in the UK: Social Science Perspectives on Governance, Knowledge and Outreach (Global Challenges in Water Governance)
by Kevin GreckschThis book presents a social science perspective on drought and water scarcity in the UK. It puts forward a narrative of how different stakeholders manage drought and water scarcity, how they generate and manage knowledge and how power relationships between stakeholders shape drought and water scarcity management. The book begins with an analysis and critique of all water resources management plans produced by English and Welsh water supply companies for the period 2014-2019 and introduces a novel typology for drought management options. It then moves on to discuss the effect of drought and water scarcity on businesses and production processes as well as how knowledge about drought and water scarcity is generated, by whom and for what purpose. Ultimately the book argues for the urgent need to engage people in the UK about water issues and offers a novel perspective on how to communicate and engage with drought research.