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Equity and Gender: The Comparable Worth Debate
by Ellen Frankel PaulComparable worth-the idea that women ought to be paid the same wages as men performing comparable although not the same jobs-has generated a firestorm of controversy. This analysis of the comparable worth debate takes up its pros and cons in an extraordinarily disciplined and fair-minded manner. After outlining the debate, Paul attempts to resolve
Equity in Discourse for Mathematics Education
by David Wagner Beth Herbel-Eisenmann David Pimm Jeffrey ChoppinThis book explores the connection between the ways people speak in mathematics classrooms and their opportunities to learn mathematics. The words spoken, heard, written and read in mathematics classrooms shape students' sense of what mathematics is and of what people can do with mathematics. The authors employ multiple perspectives to consider the means for transformative action with respect to increasing opportunities for traditionally marginalized students to form mathematical identities that resonate with their cultural, social, linguistic, and political beings.
Equity in Health and Health Promotion in Urban Areas: Multidisciplinary Interventions at International and National Level (Green Energy and Technology)
by Alessandra Battisti Maurizio Marceca Silvia Iorio Giuseppe RicottaThe book explores approaches, methods and best practices related to health promotion in urban areas. Thanks to the increasingly tight connection among urbanism, architecture, bioethics, anthropology, sociology and medicine, we are now reaching an “ecological” health perspective. This new viewpoint has pushed the study of social health determinants and their unequal distribution in the population, resulting in the study of the generation of structurally-determined differences in health and healthcare. There is the need to make use of a unitary framework in order to understand the intertwining of multidimensional dynamics that define the urban context and the need to disseminate, enhance, and improve existing interventions in the field. This volume consequently results in the discussion and comparison of contents and methods to be implemented in multidisciplinary interventions related to the promotion of community-based healthcare and health in the urban setting. The book represents a useful opportunity for scientific growth and international sharing of methodologies that can help develop a common language and approach to be shared across different academic spheres. This is not only an exchange of knowledge among different fields of study, but also the creation of foundations for creating an increasingly complex network of scientific culture and operational collaborations to transfer knowledge and attract academic and public attention, influencing decision-makers and gaining advocacy accordingly.
Equity in Science: Representation, Culture, and the Dynamics of Change in Graduate Education
by Julie R. PosseltSTEM disciplines are believed to be founded on the idea of meritocracy; recognition earned by the value of the data, which is objective. Such disciplinary cultures resist concerns about implicit or structural biases, and yet, year after year, scientists observe persistent gender and racial inequalities in their labs, departments, and programs. In Equity in Science, Julie Posselt makes the case that understanding how field-specific cultures develop is a crucial step for bringing about real change. She does this by examining existing equity, diversity, and inclusion efforts across astronomy, physics, chemistry, geology, and psychology. These ethnographic case studies reveal the subtle ways that exclusion and power operate in scientific organizations and, sometimes, within change efforts themselves. Posselt argues that accelerating the movement for inclusion in science requires more effective collaboration across boundaries that typically separate people and scholars—across the social and natural sciences, across the faculty-student-administrator roles, and across race, gender, and other social identities. Ultimately this book is a call for academia to place equal value on expertise, and on those who do the work of cultural translation. Posselt closes with targeted recommendations for individuals, departments, and disciplinary societies for creating systemic, sustainable change.
Equity in education: Levelling the playing field of learning - a practical guide for teachers
by Lee Elliot Major Emily Briant'Comprehensive and groundbreaking.' Dylan WiliamEquity in Education sets out a new equity-based approach in education to help teachers improve the prospects of under-resourced and working-class pupils.The equity approach recognises that we must address our own cultural biases and barriers within the classroom, while helping to remove extra barriers to learning experienced by children outside schools. Based on thousands of research studies and years of working with expert teachers, the book sets out the principles and practical strategies for trainee teachers, teachers and teacher leaders.Adopting an equity mindset involves four key principles:· equity not equality - doing more to overcome the extra barriers some learners experience· capacity not deficit thinking - recognising the talents in all pupils· deep not shallow relationships - developing authentic individual relationships with pupils· multiple not singular talents - acknowledging that human talents come in many forms.Equity in Education also advocates the national policies that would enable teachers to prioritise an equitable approach and reduce divides between the education haves and have-nots.
Equity in education: Levelling the playing field of learning - a practical guide for teachers
by Lee Elliot Major Emily Briant'Comprehensive and groundbreaking.' Dylan WiliamEquity in Education sets out a new equity-based approach in education to help teachers improve the prospects of under-resourced and working-class pupils.The equity approach recognises that we must address our own cultural biases and barriers within the classroom, while helping to remove extra barriers to learning experienced by children outside schools. Based on thousands of research studies and years of working with expert teachers, the book sets out the principles and practical strategies for trainee teachers, teachers and teacher leaders.Adopting an equity mindset involves four key principles:· equity not equality - doing more to overcome the extra barriers some learners experience· capacity not deficit thinking - recognising the talents in all pupils· deep not shallow relationships - developing authentic individual relationships with pupils· multiple not singular talents - acknowledging that human talents come in many forms.Equity in Education also advocates the national policies that would enable teachers to prioritise an equitable approach and reduce divides between the education haves and have-nots.
Equity, Efficiency, and Ethics in Remedies for Breach of Contract: Theory and Experimental Evidence (International Law and Economics)
by Sergio MittlaenderThis book analyzes the conflict that emerges between parties after a breach of contract and how different legal remedies can best reduce conflict. Causes for conflict include equity, efficiency, and ethical reasons that parties might consider and use to blame the other or to justify breach. In the end, if not resolved through apologies or renegotiation, conflict leads to aggrievement and behavioral reactions in form of retaliation by the victim against the promisor in breach. The book provides empirical evidence from laboratory experiments for how individuals react to perceived wrongful acts such as breach of contract and for the function of legal remedies to reduce retaliation by disappointed promisees in providing them compensation. It reveals how the inequality in the outcome, and not the inefficiency of breach of contract, causes aggrievement and retaliation by victims. The book concludes with a comparative law and economic analysis of remedies for breach of contract adopted in different leading jurisdictions, with important normative implications for the American insistence on expectation damages, the French expansion of specific performance with "astreinte", the German junction of specific performance, expectation damages, and disgorgement damages, and the British timid acceptance of partial disgorgement damages.The book will appeal to scholars, researchers, and students of economics and law, interested in a better understanding of remedies for breach of contract.
Equity, Equality and Diversity in the Nordic Model of Education
by Tove Stjern Frønes Andreas Pettersen Jelena Radišić Nils BuchholtzDoes the Nordic model of education still stand by its original principles and safeguard education for all? This Open Access volume is a carefully crafted collection of chapters that investigate the different aspects of equity, equality and diversity across the education systems in the Nordic countries. Based on data from various national and international large-scale assessments, the volume provides a better understanding of both the functions and foundations of the Nordic model, along with how the concepts mentioned above are enacted in practice. Across the chapters, data from different national and international large-scale assessment studies are used for cross- and single-country analyses on a variety of issues related to equity, equality and inequality in diverse educational settings. The investigations address different subject domains (i.e., mathematics, science, reading), age and grade groups, but also issues related to teachers and the schools themselves. In addition to these empirical chapters, the book addresses the theoretical and methodological underpinnings of the ideas and tools embedded in the phenomena of equity and equality and how they have met in the Nordic model of education.
Equity, Growth, and Community: What the Nation Can Learn from America's Metro Areas
by Chris Benner Manuel PastorA free ebook version of this title is available through Luminos, University of California Press's new open access publishing program for monographs. Visit www.luminosoa.org to learn more. In the last several years, much has been written about growing economic challenges, increasing income inequality, and political polarization in the United States. This book argues that lessons for addressing these national challenges are emerging from a new set of realities in America's metropolitan regions: first, that inequity is, in fact, bad for economic growth; second, that bringing together the concerns of equity and growth requires concerted local action; and, third, that the fundamental building block for doing this is the creation of diverse and dynamic epistemic (or knowledge) communities, which help to overcome political polarization and help regions address the challenges of economic restructuring and social divides.
Equity, Social Justice, and English Medium Instruction: Case Studies from Asia
by Ram Ashish Giri Mian Md. Naushaad Kabir Amol PadwadThis book contributes to the existing body of knowledge on English Medium Instruction's (EMI) role in equity and social justice and adds to the ongoing conversation by providing the Asian perspective to it. It showcases scholarly works by scholars and researchers in the field and presents their diverse voices on EMI and social justice in a single volume. This book focuses on different aspects of the issue on EMI, equity, and social justice in different Asian contexts while providing a holistic picture of social justice in English language teaching in the region. It focuses on the current context-specific EMI practices situating them in their historical pretext, employs prevalent theoretical as well as methodological models and approaches to study such practices, considers curricular and pedagogical considerations adapted to address the multitude of needs of EMI, and examines controversies surrounding the conceptualization, plan/policy, and implementation strategies of EMI.
Equity: How to Design Organizations Where Everyone Thrives
by Minal BopaiahA fast and engaging read, Equity helps leaders create more inclusive organizations using human-centered design and behavior change principles.Even the most passionate advocates for diversity, equity, and inclusion have been known to treat equity as the middle child—the concept they skip over to get to the warm, fuzzy feelings of inclusion. But Minal Bopaiah shows throughout this book that equity is critical if organizations really want to leverage differences for greater impact.Equity allows leaders to create organizations where employees can contribute their unique strengths and collaborate better with peers. Bopaiah explains how leaders can effectively raise awareness of systemic bias and craft new policies that lead to better outcomes and lasting behavioral changes. This book is rich in real-world examples, such as managing partners at a consulting firm who learn to retell their personal stories of success by crediting their systemic advantages and news managers at NPR who redesign their processes to support greater diversity among news sources. This slender book expands DEI past human resources initiatives and shows how leaders can embed equity into core business functions like marketing and communications. Filled with humor, heart, and pragmatism, Equity is a guidebook for change, answering the question of how that so many leaders are asking today.
Eradicating Blindness: Global Health Innovation From South Asia
by Logan D. WilliamsThis book describes community ophthalmology professionals in South Asia who demonstrate social entrepreneurship in global health to help the rural poor. Their innovations contested economic and scientific norms, and spread from India and Nepal outwards to other countries in Africa and Asia, as well as the United States, Australia, and Finland. This feminist postcolonial global ethnography illustrates how these innovations have resulted in dual socio-technical systems to solve the problem of avoidable blindness. Policymakers and activists might use this example of how to avoid Schumacher's critique of low labor, large scale and implement Gandhi's philosophy of good for all.
Eradicating Female Genital Mutilation: A UK Perspective
by Hilary BurrageThis ground-breaking handbook details the present situation with regard to female genital mutilation (FGM) in Britain, referring also to other Western nations where FGM occurs. It scrutinises current pathways to eradicating this dangerous, sometimes lethal, form of child abuse and gender-related violence. The cultural and belief systems giving rise to FGM are complex. Further, FGM is an intensely intimate matter often imposed on young and vulnerable children. Approaches to its eradication therefore demand considerable human insight and a competent grasp of inter-/cross-agency working. It is also vital that everyone concerned - whether in caring and parental, safeguarding or other roles - understands fully that, regardless of custom or belief, FGM is a serious crime. The vulnerabilities and need for protection of victims and potential victims are paramount, but these pressing priorities do not lessen the requirement that all aspects of FGM be dealt with straightforwardly in accordance with the law. This book makes the case urgently for developing a shared, coherent model - a multi-disciplinary paradigm articulated at the highest level - as the basis to achieve the eradication of FGM. The text will be required reading for health, legal, educational and social services professionals, as well as researchers, policy-makers, school governors, journalists and other concerned citizens.
Eradicating Terrorism from the Middle East
by Alexander R. DawoodyThis book analyzes the contributing factors responsible for the emergence of terrorism in the Middle East with specific case studies based on empirical data that anchors the analyses in real life observation and posits unbiased, bipartisan solutions. Terrorists are targeting civilian populations around the world and increasing pressure on civil liberties, public policy and democratic institutions. With the defeat of one terrorist organization several more take its place. This book includes case studies in public administration initiatives from various Middle Eastern countries, and investigates regulation, public information, monetary and financial responsibilities, security, and civic infrastructure as possible solutions to this ever-worsening problem. With terrorism emerging as a major global policy issue this book speaks to global security and public policy and administrative issues in the Middle East, and will be of interest to researchers in terrorism and security in the Middle East, public administration, international relations, political economy, and to government officials, security analysts and investors.
Erased Voices and Unspoken Heritage: Language, Identity and Belonging in the Lives of Cultural In-betweeners
by Zozan BalciIn a world where cultural identity is often defined by national borders, this book follows the compelling journeys of young adults caught between preserving the culture and language of their migrant parents and navigating societal pressures to fit into the country in which they were born. Through intimate “walk-and-talk” interviews, the book gives voice to young adults who reflect on their experiences growing up with multiple languages and cultures. These personal stories offer a rich exploration of language, place, and belonging that resonates with anyone familiar with the struggle to reconcile different worlds.The book provides an insight into their multifaceted lives, inviting readers into the intimate spaces where personal identity meets societal expectation. The book challenges conventional paradigms of cultural conformity and examines how these young adults define themselves beyond simplistic labels. Erased Voices and Unspoken Heritage offers fresh perspectives on why some second-generation migrants embrace, reject, or negotiate their heritage languages. It also critiques the harmful consequences of “passing” within homogenous constructs and highlights the broader implications for diversity, hybridity, and multilingualism. This thought-provoking book will appeal to anyone interested in the complexities of identity, race, and language in multicultural societies.
Erasing Institutional Bias: How to Create Systemic Change for Organizational Inclusion
by Tiffany Jana Ashley Diaz MejiasAll humans have bias, and as a result, so do the institutions we build. Internationally sought after diversity consultant Tiffany Jana offers concrete ways for anyone to work against institutional bias no matter what their position is in an organization. Building upon the revelatory power of her book Overcoming Bias, which addressed managing individual and interpersonal bias, Erasing Institutional Bias scales up the framework to impact systemic change in organizations. Jana and coauthor Ashley Diaz Mejias bring together in-depth research on how biases become embedded into workplace cultures with practical and engaging tools that will mobilize readers toward action. They confront specific topics such as racism, sexism, hiring and advancement bias and retribution bias, meaning when organizations develop a culture of aggression, and offer solutions for identifying and controlling them. This book urges readers to ask questions such as, "Are we attempting to create systems in which all people can thrive? What kind of world and what kind of workplaces are we cultivating?" These questions, the authors say, must first be answered by ourselves, recognizing our own role in perpetuating harmful biases that come to define institutions. In a world divided, Erasing Institutional Bias is designed to raise awareness about imbalances and help us hold ourselves accountable for creating a world that works for everyone. Each of us can evaluate our own current role in perpetuating systemic bias and define our new role in breaking it down. Jana and Mejias inspire and equip us so that we can all affect organizational change, together.
Ereignistheorie für eine Soziologie der Praxis: Das Love and Peace Festival auf Fehmarn und die Formation der Pop-Musik
by Frank HillebrandtDie praxissoziologische Theorieanlage, die in diesem Buch aus dem Ereignisbegriff entwickelt wird, zwingt zu der Frage, wie sich die Praktiken nicht nur zu Praxisformen verketten, sondern wie diese Praktiken auch Praxisformationen entstehen lassen, die sich dauerhaft als Intensitätszonen der Gesellschaft ereignen. Genau dieses Problem steht im Mittelpunkt der hier verfolgten Überlegungen und wird über eine Analyse der Pop-Musik als Formation der Praxis entfaltet. Als beispielhafte Fallstudie wählt der Autor das Love and Peace Festival auf Fehmarn aus dem Jahr 1970. Dadurch lässt das Buch eine Zeit der Pop-Musik wieder lebendig werden, die sehr viel mehr mit unserer Gegenwart zu tun hat, als es auf dem ersten Blick scheint.
Erfahren – Widerfahren – Verfahren: Körper und Leib als analytische und epistemologische Kategorien Sozialer Arbeit (Zürcher Begegnungen)
by Clarissa Schär Julia Ganterer Martin GrosseIn dem Band werden „Körper“ und „Leib“ als Analyse- und Erkenntniskonzepte sowohl auf das Handlungsfeld als auch das Theorie- und Forschungsfeld Soziale Arbeit bezogen. Zentraler Ausgangspunkt ist dabei, dass das Erfahren und das Widerfahren sozialpädagogischer Verfahren(-sweisen) an körperleibliches Wahrnehmen und körperleibliche Interaktionen aller beteiligten Akteur*innen rückgebunden sind. Es werden Zugänge präsentiert, die in unterschiedlicher Weise Aspekte von Körper und Leib in der Sozialen Arbeit als Praxis und Wissenschaft thematisieren und somit einen hybriden Diskussionsraum eröffnen.
Erfolgreich Denken und Arbeiten in Netzwerken: Networking als Kulturtechnik
by Klaus-Dieter MüllerDas Zusammenleben der Menschen hat sich verändert und erfordert entsprechende Verhaltensweisen. Wo Gewissheiten verloren gehen, muss gleichwohl etwas existieren, was die Gemeinschaft zusammen hält. Dieses verbindende Element ist das Netz in all seinen personalen (haptischen) und auch digitalen Formen bis hin zum Crowd Funding. Netze sollen einen Nutzen haben für die Karriere, das Einkommen und für den sozialen Status. Nutzen, Zweck und Wert sind darum drei wesentliche Elemente der Netzwerkarbeit. Klaus-Dieter Müller legt dabei besonderen Wert auf die menschlichen Aspekte von Networking. Dahinter steht ein von ihm vertretenes Menschenbild, nämlich das Selbst als Dreh- und Angelpunkt seines Wirkens in der Welt. Die Identität des Individuums wird zu einem Problem der gesellschaftlichen Moderne. Es kommt nun darauf an, den Zusammenhang zwischen Selbst und Netz zu erkennen. Der Autor liefert viele Tipps, Hinweise und Erfahrungsberichte dazu, wie der Zweck und Nutzen eines Netzwerks mit den eigenen Befindlichkeiten und der Stellung in der Welt in Übereinstimmung zu bringen sind. Netzwerkarbeit ist eine Kulturtechnik, ähnlich wie Lesen und Schreiben, sie kann Gegenstand von Unterricht, Training und Beratung sein.
Erfolgreich Führen in Transformationsprozessen: Kompetenzen einer entwicklungsbereiten Führungskraft (essentials)
by Heiko MiedlichTransformationsprozesse stellen uns vor immer neue Herausforderungen. Der Umgang mit Komplexität im Kontext „Führungskraft“ ist für Organisationen essentiell überlebenswichtig. All die notwendigen (Ver‑)Änderungen basieren auf unserer bewussten Entscheidung, Dinge künftig anders zu machen als bisher. Das gelingt nur, wenn wir lernen. Dabei stehen unsere Werte zentral im Mittelpunkt und beeinflussen bewusst und unbewusst unsere Entscheidungen. Es gibt kein Rezept, wie das gelingt. Aus seinen Erfahrungen weiß der Autor jedoch, welche notwendigen Voraussetzungen erfüllt sein müssen, dass überhaupt die Chance besteht, Teams erfolgreich in Transformationsprozessen zu führen.Den kostenlosen Zugang zum Online-Kurs finden Sie direkt im Buch.
Erfolgreich abnehmen und schlank bleiben: Nachhaltige Gewichtsreduktion wissenschaftlich belegt
by Uwe KnopDieses Sachbuch möchte allen eine ehrliche Unterstützung bieten, die ernsthaft abnehmen und ihr neues Wunschgewicht auch langfristig halten möchten. Denn: Es ist unbestritten, dass viele Frauen und Männer abnehmen wollen, und sie machen Diäten. So werden jedes Jahr aufs Neue viele Abnehmwillige mit falschen Versprechungen zur neuen„besten Diät“ hinters Licht geführt. Dieses Sachbuch geht erstmals einen anderen Weg: I DIET MY WAY - ist das neue Konzept für alle, die ihren individuellen Weg des Abnehmens maßgeschneidert bis zu ihrem persönlichen Wohlfühlgewicht gehen möchten – und anschließend dabei bleiben wollen. In diesem Buch finden Sie alles zum Thema "Kilos verlieren", was Sie wissen müssen, um langfristig abzunehmen und Ihr Wunschgewicht auch zu halten. Dabei basieren die Erkenntnisse und Empfehlungen vom Autor Uwe Knop auf den aktuellen Erkenntnissen und dem derzeitigen Konsens der WissenschaftLeicht verdaulich und unterhaltsam erfahren Sie in diesem Buch: Abnehmen ist möglich.Das Diätprinzip ist bei allen Diäten immer gleich.Das reduzierte Gewicht zu halten, ist die „hohe Kunst“. JoJo-Effekt & Co: Risiken, die Ihr Gewicht ins Schwanken bringenPraxistipps, wie Sie starten und dran bleiben Sie möchten erfolgreich abnehmen und dauerhaft schlank bleiben? Dann lesen Sie dieses Buch.
Erfolgreich sein als Führungskraft in der Arbeitswelt 4.0: Begeisterung wecken mit Zukunftskompetenzen und Coaching-Tools (essentials)
by Anke LüneburgIn der Arbeitswelt 4.0 werden andere Führungskompetenzen gebraucht als bisher: Organisationen werden verändert, Führungskräfte übernehmen neue Rollen, Mitarbeiter wollen anders geführt werden. Um als Führungskraft zukünftig erfolgreich zu sein, müssen Entscheider ihre Stärken, Potenziale und Werte kennen und nutzen. Erfolgsfaktoren für echte Führungspersönlichkeiten sind klare Kommunikation, Selbststeuerung und Menschenkenntnis. Anke Lüneburg zeigt in diesem essential, wie Selbstreflexions- und Kommunikationsfähigkeiten entwickelt und für eine erfolgreiche Führung eingesetzt werden können. In kurzen prägnanten Abschnitten werden die wichtigsten Zukunftskompetenzen und ihr Nutzen für unterschiedliche Führungspositionen vorgestellt und können anhand von Übungen u.a. aus dem Coaching umgesetzt werden.Die Autorin:Anke Lüneburg ist Betriebswirtin, zertifizierte Coachin, Mediatorin, Beraterin und Trainerin im Bereich Führung, Berufsstrategien und Potenzialentwicklung sowie Autorin. Sie bringt über 20 Jahre Führungserfahrung als Managerin, Unternehmerin und Ausbilderin mit. Anke Lüneburg ist nebenberuflich Lehrbeauftragte mit dem Schwerpunkt Führungskompetenzen.
Erfolgreich selbstständig: Wie gründe und führe ich eine psychologische Praxis?
by Werner GrossDieses Buch ist ein Leitfaden zur Selbstständigkeit in den verschiedenen Berufsfeldern der Psychologie. Von der generellen Eignung selbstständig in einer (freien) psychologischen Praxis tätig zu werden, über Finanzierungsmöglichkeiten, den Gründungsprozess der eigenen Praxis bis hin zu Detailfragen wie Honorargestaltung beantwortet der Autor die wichtigsten Fragen der Existenzgründung als Psychologe oder Psychologin. Bei vielen Studierenden an der Schwelle zum Beruf, aber auch bei angestellten Psychologen besteht ein großer Informationsbedarf, wenn es um Kalkulationen, Konzepte, Kapital und Klienten geht. Und selbst „alte Hasen“ können davon profitieren – und sei es nur, um zu prüfen, ob sie bei ihrer Selbstständigkeit auch an alles gedacht haben. Hilfreich sind dabei Links zu Video-Clips des Autors. Aus dem Inhalt: Was müssen angehende Psychotherapeuten oder Psychotherapeutinnen auf ihrem Weg in die Selbstständigkeit beachten? – Welche Chancen hat man in der Rechtspsychologie? – Welche Optionen bietet die freie Wirtschaft? – Kann man von den Honoraren als Coach, Mediator oder Supervisor leben? – Welche Vorstellungen und Orientierungen sind dringend erforderlich, und wie steht es um das liebe Geld? – Wo sind die Gefahren und Klippen der Selbstständigkeit? Der Autor: Werner Gross, niedergelassener Psychotherapeut, Coach und Unternehmensberater ist Experte des BDP für Existenzgründungsfragen und führt seit über 30 Jahren Seminare für Psychologen und Psychotherapeuten durch.
Erfolgreich selbständig
by Werner Gross Andreas Goshöfer-NeubertDieses erste "Service"-Fachbuch für Psychologen liefert einen Leitfaden für die Existenzgründung in den verschiedenen Berufsfeldern der Psychologie. Der Autor, niedergelassener Psychotherapeut und Experte für Existenzgründung, beantwortet alle wesentlichen Fragen: von der Eignung für das selbständige Arbeiten über Finanzierungsmöglichkeiten, den Gründungsprozess bis zu Detailfragen wie Honorargestaltung. Außerdem werden die verschiedenen Tätigkeitsfelder für Psychologen - diplomiert oder mit Bachelor/ Master-Abschluss - vorgestellt.
Erfolgreiche Kundenansprache nach Plan: Grundlagen zur Erstellung eines Kommunikationskonzeptes (essentials)
by Peter Michael BakIndiesem essential erläutert Peter MichaelBak, wie ein Kommunikationskonzept für ein Produkt, eine Marke, eineDienstleistung oder eine Veranstaltung geplant sowie entwickelt wird und dabeidie wesentlichen Erfolgskriterien berücksichtigt werden. WerbepsychologischeGrundlagen und Praxistipps am Ende der einzelnen Kapitel bieten darüber hinausnützliche Hilfestellung für die eigene Arbeit. Damit sind die Ausführungen füralle interessant, die im Studium, in der Ausbildung oder bereits in Agenturenoder in Unternehmen mit der Aufgabe betraut sind, eine erfolgreicheKommunikationsmaßnahme planen und umsetzen zu müssen. Ganz gleich, ob es um(neue) Produkte und Dienstleistungen, Events oder News geht, erst einesorgfältige Planung von geeigneten Maßnahmen macht den Erfolg möglich.