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User Tested: How the World's Top Companies Use Human Insight to Create Great Experiences
by Janelle Estes Andy MacMillanAn insightful discussion and practical guide on how to put customers back into the center of your business model With so many digital experiences touching our lives—and businesses—it’s understandable to feel like you’re drowning in data. There’s a dashboard or chart for just about everything, but data alone can’t help you understand and empathize with your customers. No amount of it will take you inside their heads, help you see the world through their eyes, or let you experience what it’s really like to be your customer. Only human insight from real people can do that. User Tested gives both individual contributors and executives an approachable, pragmatic playbook for stepping beyond standard business metrics and infusing real human insight into every business decision, design, and experience. In this book, you’ll: Learn how businesses became obsessed with data—but disconnected from their customers—and why that’s not sustainable Get the basics about how to capture human insight through user testing, including how to find the right people, ask the right questions, and make sense of and act on all the insights you uncover Dive into a detailed playbook that shares real-world examples of how you can collect and scale human insight across the teams in your organization—from marketing to product, and beyond Learn how to evangelize the power of human insight throughout your organization, so every department can create a culture of customer empathy and share a firsthand understanding of customer needs Find out how companies like Microsoft, AAA Club Alliance, HelloFresh, and Notre Dame’s IDEA Center solidly connect with and elicit meaningful feedback from customers in friendlier, faster, and more direct ways Perfect for any industry, User Tested: How the World's Top Companies Use Human Insight to Create Great Experiences was co-authored by the chief insights officer and the CEO of UserTesting—a SaaS company fundamentally changing the way both B2B and consumer brands find out what real people think and feel. The book reflects the authors’ commitment to helping you position the customer squarely in the center of your business model by weaving their true voices throughout your company’s decision making.
User Unfriendly: Consumer Struggles with Personal Technologies, from Clocks and Sewing Machines to Cars and Computers
by Joseph J. CornWe’ve all been there. Seduced by the sleek designs and smart capabilities of the newest gadgets, we end up stumped by their complicated set-up instructions and exasperating error messages. In this fascinating history, Joseph J. Corn maps two centuries of consumer frustration and struggle with personal technologies.Aggravation with the new machines people adopt and live with is as old as the industrial revolution. Clocks, sewing machines, cameras, lawn mowers, bicycles, electric lights, cars, and computers: all can empower and exhilarate, but they can also exact a form of servitude. Adopters puzzle over which type and model to buy and then how to operate the device, diagnose its troubles, and meet its insatiable appetite for accessories, replacement parts, or upgrades. It intrigues Corn that we put up with the frustrations our technology thrusts upon us, battling with the unfamiliar and climbing the steep learning curves. It is this ongoing struggle, more than the uses to which we ultimately put our machines, that animates this thought-provoking study.Having extensively researched owner’s manuals, computer user-group newsletters, and how-to literature, Corn brings a fresh, consumer-oriented approach to the history of technology. User Unfriendly will be valuable to historians of technology, students of American culture, and anyone interested in our modern dependence on machines and gadgets.
Uses and Abuses of Psychology
by Dr H. J. EysenckThis first book by German-born psychologist Hans Jürgen Eysenck's is considered a classic amongst scholars and professionals of psychology. It describes the pitfalls of psychology, and the remedies that can be applied. A strong dependence on statistics and the experimental method is emphasized as essential to good psychology.The book is divided into four sections: Intelligence Testing, Vocational Psychology, Abnormal Behaviour, and Social Attitudes. Can an intelligence test administered to an eight year old predict adult performance? Is interviewing a good way of selecting the best applicant for a job? Is there such a thing as 'normal' behaviour? Can surveys such as the Gallup poll be of assistance to psychologists? Eysenck answers these and other questions.A book not to be missed by anyone interested in psychology.
The Uses Of Autobiography
by Julia SwindellsFirst Published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.
The Uses of Digital Literacy (Creative Economy + Innovation Culture Ser.)
by John HartleyAt the heart of this book lies a reappraisal of humanities research and its use in understanding the conditions of a consumer-led society. This is an open, investigative, critical, scientific task as well as an opportunity to engage with creative enterprise and culture. Now that every user is a publisher, consumption needs to be rethought as action not behavior, and media consumption as a mode of literacy.Online social networks and participatory media are often still ignored by professionals, denounced in the press and banned in schools. But the potential of digital literacy should not be underestimated. Fifty years after Richard Hoggart's pioneering The Uses of Literacy reshaped the educational response to popular culture, John Hartley extends Hoggart's argument into digital media. Media evolution has made possible the realism of the modern age journalism, the novel and science not to mention mass entertainment on a global scale.Hartley reassesses the historical and global context, commercial and cultural dynamics and the potential of popular productivity through analysis of the use of digital media in various domains, including creative industries, digital storytelling, YouTube, journalism, and mediated fashion. Encouraging mass participation in the evolutionary growth of knowledge, The Uses of Digital Literacy shows how today's teenage fad may become tomorrow's scientific method. Hartley claims the time has come for education to catch up with entertainment and for the professionals to learn from popular culture. This book will stimulate the imagination and stir further research.
The Uses of Disorder: Personal Identity and City Life
by Richard Sennett"[Sennett] has ended up writing the best available contemporary defense of anarchism. . . . The issues [he] raises are fundamental and profound. His book is utopian in the best sense--it tries to define a radically different future and to show that it could be constructed from the materials at hand." -Kenneth Keniston, New York Times Book Review The distinguished social critic Richard Sennett here shows how the excessively ordered community freezes adults--both the young idealists and their security-oriented parents--into rigid attitudes that stifle personal growth. He argues that the accepted ideal of order generates patterns of behavior among the urban middle classes that are stultifying, narrow, and violence-prone. And he proposes a functioning city that can incorporate anarchy, diversity, and creative disorder to bring into being adults who can openly respond to and deal with the challenges of life.
The Uses of Literacy: Aspects Of Working-lass Life (Classics In Communication And Mass Culture Ser.)
by Richard HoggartThis pioneering work examines changes in the life and values of the English working class in response to mass media. First published in 1957, it mapped out a new methodology in cultural studies based around interdisciplinarity and a concern with how texts-in this case, mass publications-are stitched into the patterns of lived experience. Mixing personal memoir with social history and cultural critique, The Uses of Literacy anticipates recent interest in modes of cultural analysis that refuse to hide the author behind the mask of objective social scientific technique. In its method and in its rich accumulation of the detail of working-class life, this volume remains useful and absorbing.Hoggart's analysis achieves much of its power through a careful delineation of the complexities of working-class attitudes and its sensitivity to the physical and environmental facts of working-class life. The people he portrays are neither the sentimentalized victims of a culture of deference nor neo-fascist hooligans. Hoggart sees beyond habits to what habits stand for and sees through statements to what the statements really mean. He thus detects the differing pressures of emotion behind idiomatic phrases and ritualistic observances.Through close observation and an emotional empathy deriving, in part, from his own working-class background, Hoggart defines a fairly homogeneous and representative group of working-class people. Against this background may be seen how the various appeals of mass publications and other artifacts of popular culture connect with traditional and commonly accepted attitudes, how they are altering those attitudes, and how they are meeting resistance. Hoggart argues that the appeals made by mass publicists-more insistent, effective, and pervasive than in the past-are moving toward the creation of an undifferentiated mass culture and that the remnants of an authentic urban culture are being destroyed.In his introduction to this new edition, Andrew Goodwin, professor of broadcast communications arts at San Francisco State University, defines Hoggart's place among contending schools of English cultural criticism and points out the prescience of his analysis for developments in England over the past thirty years. He notes as well the fruitful links to be made between Hoggart's method and findings and aspects of popular culture in the United States.
The Uses of Narrative: Explorations in Sociology, Psychology and Cultural Studies
by Shelley SclaterSocial scientists increasingly invoke "narrative" in their theory and research. This book explores the wide range of work in sociology, psychology and cultural studies in which narrative approaches have been used to study meaning, subjectivity, politics, and power in concrete contexts.The Uses of Narrative presents a range of case studies, including: Princess Diana's Panorama interview, media coverage of the 1992 Los Angeles riots, memoirs of the wives of scientists who made the first atomic bomb, popular images of gay marriage, and the effect of the "Velvet Revolution" on writing autobiography.The book brings together contributions from European, Australian, and North American researchers, indicating the diversity and potential of narrative approaches. The editors adopt a distinctive and unique psychosocial approach to narrative, and set the individual chapters in the context of three broad themes: culture, life histories, and discourse. The Uses of Narrative complicates, challenges and stimulates--it will be of vital interest to sociologists, psychologists, social theorists, students of cultural studies, and others who are interested in the relationships between meaning, self and society.
The Uses of Schooling (Routledge Library Editions: Philosophy of Education #5)
by Harry S. BroudyThe Uses of Schooling, first published in 1988, proposes a radically different approach to the evaluation of education. Professor Broudy shows that the common criteria of school effectiveness – that is the ability to replicate the end-of-course performance on examinations or to apply such results – clearly demonstrates the ‘uselessness’ of much of the investment made in schooling. This is so because, unless constantly reinforced by repetition the ability to replace test performance is rapidly diminished after formal school ends. This study will be of interest to students of education.
The Uses of Social Research: Social Investigation in Public Policy-Making (Routledge Revivals)
by Martin BulmerThe growth and health of the social sciences owe a good deal to the generally held belief that they are socially useful, but is this really so? Do they deliver the goods they promise? In The Uses of Social Research, first published in 1982, Martin Bulmer answers these and other questions concerning the uses of empirical social science in the policy-making process, and provides an extended analysis of the main issues. This title provides a valuable introduction to the patterns of influence exercised by the social sciences on government. It shows how the results of social research feed into the political system and what models of the relationship between research and policy are most convincing. This book will be of interest to students of the social sciences.
Using a Positive Lens to Explore Social Change and Organizations: Building a Theoretical and Research Foundation (Organization and Management Series)
by Karen Golden-Biddle Jane E. DuttonHow can application of a positive lens to understanding social change and organizations enrich and elaborate theory and practice? This is the core question that inspired this book. It is a question that brought together a diverse and talented group of researchers interested in change and organizations in different problem domains (sustainability, healthcare, and poverty alleviation). The contributors to this book bring different theoretical lenses to the question of social change and organizations. Some are anchored in more macro accounts of how and why social change processes occur, while others approach the question from a more psychological or social psychological perspective. Many of the chapters in the book travel across levels of analyses, making their accounts of social change good examples of multi-level theorizing. Some scholars are practiced and immersed in thinking about organizational phenomena through a positive lens; for others it was a total adventure in trying on a new set of glasses. However, connecting all contributing authors was an excitement and willingness to explore new insights and new angles on how to explain and cultivate social change within or across organizations. This edited volume will be of interest to an international community who seek to understand how organizations and people can generate positive outcomes for society. Students and researchers in organizational behavior, management, positive psychology, leadership and corporate responsibility will find this book of interest.
Using African Epistemologies in Shaping Inclusive Education Knowledge
by Mbulaheni Obert Maguvhe Mfundo Mandla MasukuThis book thus explores the role of African epistemologies in addressing the myriad challenges posed by the inclusive education system in Africa and other contexts. In recent years, the shift from special education to inclusive education has had a significant impact on the provision of education and the education system as a whole in Africa. The impact has been felt in all institutions of learning from low to high, public and private, government, and across departments of education. Inclusive education, if shaped correctly by using African epistemologies, would empower learners to attain the relevant skills, knowledge, values, and attitudes for their own intellectual growth and personal development.
Using an ISA Mobile App for Professional Development
by Graham Passmore Julie PrescottBuilding on our prior ISA-based Palgrave pivot, the aims of the book are twofold. One, to showcase a newly developed App as a tool in the use of Identity Structure Analysis (ISA) for researchers interested in identity. Second, the book will focus on the use, of a counselling supervision ISA instrument in order to highlight the benefits of ISA for professional development (PD) for any profession. The idea is that any researcher interested in professional and or personal development would be able to use the proposed book to aid them in either a supervision style process of development or the more standard one-to-one annual/biannual approach to PD. Through using ISA in PD, the book and its attendant analyses will encourage discussion, facilitate openness, and highlight potential issues that may lead to burnout, mental health issues, leaving a profession or additional risks. That is, the book will be oriented to informing researchers as to the potential ISA, the App, and the supervision instrument hold for directing PD.
Using Art Therapy With Diverse Populations: Crossing Cultures and Abilities
by Paula Howie Sangeeta Prasad Jennie Kristel Mercedes B. Ter Maat Gaelynn P. Wolf BordonaroArt is a recognised and effective form of therapy that is used all over the world. Yet are the approaches used as universal as the successes? Written with an international focus, this book considers how culture impacts the practice of art therapy in a variety of settings. With contributions from experienced art therapists who have worked in diverse environments, this book attempts to understand and highlight the specific cultural, subcultural and ethnic factors that inform art therapy treatment. It addresses variable factors including setting, population, environment and ability, and how they influence art therapy approaches. It also considers how cultural differences can impact physical art making through choices of color, symbol and metaphor. Each chapter provides a framework showing how art therapy techniques have been used in order to successfully work with distinct populations. This book will provide practitioners with ideas for how to adapt art therapy training and approaches to suit the setting and meet the needs of a huge range of populations. Full of informative case studies, this book will be invaluable reading for art therapists and students of art therapy.
Using Arts-based Research Methods: Creative Approaches for Researching Business, Organisation and Humanities (Palgrave Studies in Business, Arts and Humanities)
by Jenna Ward Harriet ShorttThis book showcases a selection of arts-based research methods used in the empirical study of business, organisation and the humanities. Each chapter presents a discursive analysis and a detailed how-to guide for a range of methods including poetry, drawing, photography and social media, film, food, knitting, letter writing and dance. Consideration is given to a variety of steps in the research process, from research design and data collection to analysis and publication. Using Arts-based Research Methods is a unique resource for experienced researchers and students looking to broaden their palette of qualitative research methods.
Using Basic Statistics in the Behavioral and Social Sciences
by Annabel Ness EvansUsing Basic Statistics in the Behavioral and Social Sciences, Fifth Edition, by Annabel Ness Evans, presents introductory statistics in a practical, conceptual, and humorous way, reducing the anxiety that many students experience in introductory courses. Avoiding complex notation and derivation, the book focuses on helping readers develop an understanding of the underlying logic of statistics. Practical Focus on Research boxes engage students with realistic applications of statistics, and end-of-chapter exercises ensure student comprehension. This exciting new edition includes a greater number of realistic and engaging global examples within the social and behavioral sciences, making it ideal for use within many departments or in interdisciplinary settings.
Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
by Nancy HarhutIncrease engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behavior and instinctive responses. Using Behavioral Science in Marketing shows how to apply behavioral science principles in key areas of marketing, including marketing communications, email, direct mail and ad campaigns, social media marketing and sales funnel conversion strategies. Highly practical and accessible, it includes case studies and examples from AT&T, Apple, Spotify and The Wall Street Journal showing how these approaches have been used in practice. Using Behavioral Science in Marketing also reveals how to increase consumer involvement and engagement, convey exclusivity and desirability, and prompt customer action and loyalty with scientifically proven principles such as autonomy bias, storytelling, and the Von Restorff effect. Featuring common mistakes to avoid and key takeaways at the end of each chapter, it's also accompanied by downloadable checklists and an interactive template to use in practice. In a highly competitive space, where even an incremental advantage can result in significant uplifts, this is a crucial resource to create stand out and successful marketing-especially for marketers in highly regulated or highly competitive environments.
Using Conflict Theory
by Otomar J. Bartos Paul WehrHuman conflict - from family feuds, to labor strikes, to national warfare - is an ever-present and universal social problem and the methods to manage it, a challenge for everyone, from average citizens to policymakers and social theorists. <p><p>Using Conflict Theory will educate students about how, under what conditions, and why conflict erupts, and how it can be managed. It is a unique classroom book blending theory and practical application and the first to bridge for students the science of social theory and the art of practice. <p><p>The authors extract from classical sociological theory (Marx, Dahrendorf, Weber, Durkheim, and Parsons), and interpret for the student how these theoretical perspectives have contributed to understanding social conflict (its sources, the causes of escalation and de-escalation of violence, the negotiations process). The perspectives of contemporary theorists (such as Randall Collins, James Coleman, Joseph Himes, Hubert Blalock) are also brought to bear on these questions.
Using Data to Improve Student Learning: Theory, Research and Practice (The Enabling Power of Assessment #9)
by Graham S. MaxwellThis book offers a coherent research-based overview and analysis of theories and practices in using data to improve student learning. It clarifies what 'use of data' means and differentiates the different levels of decision-making in education (relating to the system, district, school, classroom, or individual student). The relationship between data and decision-making is considered and various movements in the use of data to improve student learning are analysed, especially from the perspective of their assumptions and effects. This leads to a focus on effective educational decision-making as a social process requiring collaboration among all relevant participants. It also requires a clear understanding of educational aims, and these are seen to transcend what can be assessed by standardised tests. The consequences of this analysis for decision processes are explored and conclusions are drawn about what principles might best guide educational practice as well as what ambiguities remain. Throughout, the focus is on what existing research says about each of the issues explored.
Using Drupal
by Angela Byron Addison Berry Nathan Haug Jeff Eaton James Walker Jeff RobbinsWith the recipes in this book, you can take full advantage of the vast collection of community-contributed modules that make the Drupal web framework useful and unique. You'll get the information you need about how to combine modules in interesting ways (with a minimum of code-wrangling) to develop a variety of community-driven websites. Each chapter describes a case study and outlines specific requirements for one of several projects included in the book -- a wiki, publishing workflow site, photo gallery, product review site, online store, user group site, and more. With Using Drupal, you will:Get an overview of Drupal concepts and key modules introduced in each chapter, with a bird's-eye view of each module's specialty and how it worksExplore various solutions within Drupal that meet the requirements for the project, with details about which modules are selected and whyLearn how to configure modules, with step-by-step recipes for building the precise functionality the project requiresGet information on additional modules that will make the project even more powerfulBe able to access the modules used in the chapter, along with other resourcesNewcomers will find a thorough introduction to the framework, while experienced Drupal developers will learn best practices for building powerful websites. With Using Drupal, you'll find concrete and creative solutions for developing the exact community website you have in mind.
Using Figurative Language
by Herbert L. ColstonUsing Figurative Language presents results from a multidisciplinary decades-long study of figurative language that addresses the question, 'Why don't people just say what they mean?' This research empirically investigates goals speakers or writers have when speaking (writing) figuratively, and concomitantly, meaning effects wrought by figurative language usage. These 'pragmatic effects' arise from many kinds of figurative language including metaphors (e. g. 'This computer is a dinosaur'), verbal irony (e. g. 'Nice place you got here'), idioms (e. g. 'Bite the bullet'), proverbs (e. g. 'Don't put all your eggs in one basket') and others. Reviewed studies explore mechanisms - linguistic, psychological, social and others - underlying pragmatic effects, some traced to basic processes embedded in human sensory, perceptual, embodied, cognitive, social and schematic functioning. The book should interest readers, researchers and scholars in fields beyond psychology, linguistics and philosophy that share interests in figurative language - including language studies, communication, literary criticism, neuroscience, semiotics, rhetoric and anthropology.
Using Games and Simulations for Teaching and Assessment: Key Issues
by Harold F. O'Neil Eva L. Baker Ray S. PerezUsing Games and Simulations for Teaching and Assessment: Key Issues comprises a multidisciplinary investigation into the issues that arise when using games and simulations for educational purposes. Using both theoretical and empirical analyses, this collection examines cognitive, motivational, and psychometric issues with a focus on STEM content. Unlike other research-based volumes that focus solely on game design or the theoretical basis behind gaming, this book unites previously disparate communities of researchers—from civilian to military contexts as well as multiple disciplines—to critically explore current problems and illustrate how instructionally effective games and simulations should be planned and evaluated. While computer-based simulations and games have the potential to improve the quality of education and training, Using Games and Simulations for Teaching and Assessment: Key Issues shows how the science of learning should underlie the use of such technologies. Through a wide-ranging yet detailed examination, chapter authors provide suggestions for designing and developing games, simulations, and intelligent tutoring systems that are scientifically-based, outcomes-driven, and cost-conscious.
Using IBM® SPSS® Statistics: An Interactive Hands-On Approach
by James O. AldrichUsing IBM® SPSS® Statistics: An Interactive Hands-On Approach, Third Edition gives readers an accessible and comprehensive guide to walking through SPSS®, providing them with step-by-step knowledge for effectively analyzing their data. From entering data to working with existing databases, and working with the help menu through performing factor analysis, Using IBM® SPSS® Statistics covers every aspect of SPSS® from introductory through intermediate statistics. The book is divided into parts that focus on mastering SPSS® basics, dealing with univariate statistics and graphing, inferential statistics, relational statistics, and more. Written using IBM® SPSS® version 25 and 24, and compatible with the earlier releases, this book is one of the most comprehensive SPSS® guides available.
Using IBM® SPSS® Statistics: An Interactive Hands-On Approach
by James O. AldrichUsing IBM® SPSS® Statistics: An Interactive Hands-On Approach, Third Edition gives readers an accessible and comprehensive guide to walking through SPSS®, providing them with step-by-step knowledge for effectively analyzing their data. From entering data to working with existing databases, and working with the help menu through performing factor analysis, Using IBM® SPSS® Statistics covers every aspect of SPSS® from introductory through intermediate statistics. The book is divided into parts that focus on mastering SPSS® basics, dealing with univariate statistics and graphing, inferential statistics, relational statistics, and more. Written using IBM® SPSS® version 25 and 24, and compatible with the earlier releases, this book is one of the most comprehensive SPSS® guides available.
Using IBM® SPSS® Statistics for Research Methods and Social Science Statistics
by Dr William E. WagnerReliable and student-friendly, Using IBM® SPSS® Statistics for Research Methods and Social Science Statistics by William E. Wagner, III is known for its effectiveness in helping readers learn to use SPSS software for simple data management. Now reflecting SPSS Version 23.0, the Sixth Edition includes updated examples, screenshots, and tables based on current GSS (General Social Survey) data. This manual is an excellent companion to any undergraduate social statistics and research methods text and is ideal as a stand-alone guide for those learning to use SPSS software for the first time.