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Using Arts-based Research Methods: Creative Approaches for Researching Business, Organisation and Humanities (Palgrave Studies in Business, Arts and Humanities)
by Jenna Ward Harriet ShorttThis book showcases a selection of arts-based research methods used in the empirical study of business, organisation and the humanities. Each chapter presents a discursive analysis and a detailed how-to guide for a range of methods including poetry, drawing, photography and social media, film, food, knitting, letter writing and dance. Consideration is given to a variety of steps in the research process, from research design and data collection to analysis and publication. Using Arts-based Research Methods is a unique resource for experienced researchers and students looking to broaden their palette of qualitative research methods.
Using Basic Statistics in the Behavioral and Social Sciences
by Annabel Ness EvansUsing Basic Statistics in the Behavioral and Social Sciences, Fifth Edition, by Annabel Ness Evans, presents introductory statistics in a practical, conceptual, and humorous way, reducing the anxiety that many students experience in introductory courses. Avoiding complex notation and derivation, the book focuses on helping readers develop an understanding of the underlying logic of statistics. Practical Focus on Research boxes engage students with realistic applications of statistics, and end-of-chapter exercises ensure student comprehension. This exciting new edition includes a greater number of realistic and engaging global examples within the social and behavioral sciences, making it ideal for use within many departments or in interdisciplinary settings.
Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
by Nancy HarhutIncrease engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behavior and instinctive responses. Using Behavioral Science in Marketing shows how to apply behavioral science principles in key areas of marketing, including marketing communications, email, direct mail and ad campaigns, social media marketing and sales funnel conversion strategies. Highly practical and accessible, it includes case studies and examples from AT&T, Apple, Spotify and The Wall Street Journal showing how these approaches have been used in practice. Using Behavioral Science in Marketing also reveals how to increase consumer involvement and engagement, convey exclusivity and desirability, and prompt customer action and loyalty with scientifically proven principles such as autonomy bias, storytelling, and the Von Restorff effect. Featuring common mistakes to avoid and key takeaways at the end of each chapter, it's also accompanied by downloadable checklists and an interactive template to use in practice. In a highly competitive space, where even an incremental advantage can result in significant uplifts, this is a crucial resource to create stand out and successful marketing-especially for marketers in highly regulated or highly competitive environments.
Using Conflict Theory
by Otomar J. Bartos Paul WehrHuman conflict - from family feuds, to labor strikes, to national warfare - is an ever-present and universal social problem and the methods to manage it, a challenge for everyone, from average citizens to policymakers and social theorists. <p><p>Using Conflict Theory will educate students about how, under what conditions, and why conflict erupts, and how it can be managed. It is a unique classroom book blending theory and practical application and the first to bridge for students the science of social theory and the art of practice. <p><p>The authors extract from classical sociological theory (Marx, Dahrendorf, Weber, Durkheim, and Parsons), and interpret for the student how these theoretical perspectives have contributed to understanding social conflict (its sources, the causes of escalation and de-escalation of violence, the negotiations process). The perspectives of contemporary theorists (such as Randall Collins, James Coleman, Joseph Himes, Hubert Blalock) are also brought to bear on these questions.
Using Data to Improve Student Learning: Theory, Research and Practice (The Enabling Power of Assessment #9)
by Graham S. MaxwellThis book offers a coherent research-based overview and analysis of theories and practices in using data to improve student learning. It clarifies what 'use of data' means and differentiates the different levels of decision-making in education (relating to the system, district, school, classroom, or individual student). The relationship between data and decision-making is considered and various movements in the use of data to improve student learning are analysed, especially from the perspective of their assumptions and effects. This leads to a focus on effective educational decision-making as a social process requiring collaboration among all relevant participants. It also requires a clear understanding of educational aims, and these are seen to transcend what can be assessed by standardised tests. The consequences of this analysis for decision processes are explored and conclusions are drawn about what principles might best guide educational practice as well as what ambiguities remain. Throughout, the focus is on what existing research says about each of the issues explored.
Using Drupal: Choosing and Configuring Modules to Build Dynamic Websites
by Angela Byron Addison Berry Bruno De BondtTake advantage of Drupal’s vast collection of community-contributed modules and discover how they make this web framework unique and valuable. With this guide, you’ll learn how to combine modules in interesting ways (with minimal code-wrangling) to develop several community-driven websites— including a job posting board, photo gallery, online store, product review database, and event calendar.The second edition focuses on Drupal 7, the latest version of this open source system. Each project spans an entire chapter, with step-by-step "recipes" to help you build out the precise functionality the site requires. With this book, developers new to Drupal will gain experience through a hands-on introduction, and experienced Drupal developers will learn real-world best practices.Learn Drupal’s concepts and building blocks, and how everything works togetherHit the ground running—build your first Drupal site hands-onExplore solutions that meet each project’s requirements, and discover why specific modules were selectedUnderstand the projects through case studies, including the client’s needs and desiresLearn how to configure modules with a bird’s-eye view of how they workDiscover new modules, including Drupal Commerce, Media, and Workbench
Using Drupal
by Angela Byron Addison Berry Nathan Haug Jeff Eaton James Walker Jeff RobbinsWith the recipes in this book, you can take full advantage of the vast collection of community-contributed modules that make the Drupal web framework useful and unique. You'll get the information you need about how to combine modules in interesting ways (with a minimum of code-wrangling) to develop a variety of community-driven websites. Each chapter describes a case study and outlines specific requirements for one of several projects included in the book -- a wiki, publishing workflow site, photo gallery, product review site, online store, user group site, and more. With Using Drupal, you will:Get an overview of Drupal concepts and key modules introduced in each chapter, with a bird's-eye view of each module's specialty and how it worksExplore various solutions within Drupal that meet the requirements for the project, with details about which modules are selected and whyLearn how to configure modules, with step-by-step recipes for building the precise functionality the project requiresGet information on additional modules that will make the project even more powerfulBe able to access the modules used in the chapter, along with other resourcesNewcomers will find a thorough introduction to the framework, while experienced Drupal developers will learn best practices for building powerful websites. With Using Drupal, you'll find concrete and creative solutions for developing the exact community website you have in mind.
Using Figurative Language
by Herbert L. ColstonUsing Figurative Language presents results from a multidisciplinary decades-long study of figurative language that addresses the question, 'Why don't people just say what they mean?' This research empirically investigates goals speakers or writers have when speaking (writing) figuratively, and concomitantly, meaning effects wrought by figurative language usage. These 'pragmatic effects' arise from many kinds of figurative language including metaphors (e. g. 'This computer is a dinosaur'), verbal irony (e. g. 'Nice place you got here'), idioms (e. g. 'Bite the bullet'), proverbs (e. g. 'Don't put all your eggs in one basket') and others. Reviewed studies explore mechanisms - linguistic, psychological, social and others - underlying pragmatic effects, some traced to basic processes embedded in human sensory, perceptual, embodied, cognitive, social and schematic functioning. The book should interest readers, researchers and scholars in fields beyond psychology, linguistics and philosophy that share interests in figurative language - including language studies, communication, literary criticism, neuroscience, semiotics, rhetoric and anthropology.
Using Games and Simulations for Teaching and Assessment: Key Issues
by Harold F. O'Neil Eva L. Baker Ray S. PerezUsing Games and Simulations for Teaching and Assessment: Key Issues comprises a multidisciplinary investigation into the issues that arise when using games and simulations for educational purposes. Using both theoretical and empirical analyses, this collection examines cognitive, motivational, and psychometric issues with a focus on STEM content. Unlike other research-based volumes that focus solely on game design or the theoretical basis behind gaming, this book unites previously disparate communities of researchers—from civilian to military contexts as well as multiple disciplines—to critically explore current problems and illustrate how instructionally effective games and simulations should be planned and evaluated. While computer-based simulations and games have the potential to improve the quality of education and training, Using Games and Simulations for Teaching and Assessment: Key Issues shows how the science of learning should underlie the use of such technologies. Through a wide-ranging yet detailed examination, chapter authors provide suggestions for designing and developing games, simulations, and intelligent tutoring systems that are scientifically-based, outcomes-driven, and cost-conscious.
Using IBM® SPSS® Statistics: An Interactive Hands-On Approach
by James O. AldrichUsing IBM® SPSS® Statistics: An Interactive Hands-On Approach, Third Edition gives readers an accessible and comprehensive guide to walking through SPSS®, providing them with step-by-step knowledge for effectively analyzing their data. From entering data to working with existing databases, and working with the help menu through performing factor analysis, Using IBM® SPSS® Statistics covers every aspect of SPSS® from introductory through intermediate statistics. The book is divided into parts that focus on mastering SPSS® basics, dealing with univariate statistics and graphing, inferential statistics, relational statistics, and more. Written using IBM® SPSS® version 25 and 24, and compatible with the earlier releases, this book is one of the most comprehensive SPSS® guides available.
Using IBM® SPSS® Statistics: An Interactive Hands-On Approach
by James O. AldrichUsing IBM® SPSS® Statistics: An Interactive Hands-On Approach, Third Edition gives readers an accessible and comprehensive guide to walking through SPSS®, providing them with step-by-step knowledge for effectively analyzing their data. From entering data to working with existing databases, and working with the help menu through performing factor analysis, Using IBM® SPSS® Statistics covers every aspect of SPSS® from introductory through intermediate statistics. The book is divided into parts that focus on mastering SPSS® basics, dealing with univariate statistics and graphing, inferential statistics, relational statistics, and more. Written using IBM® SPSS® version 25 and 24, and compatible with the earlier releases, this book is one of the most comprehensive SPSS® guides available.
Using IBM® SPSS® Statistics for Research Methods and Social Science Statistics
by Dr William E. WagnerReliable and student-friendly, Using IBM® SPSS® Statistics for Research Methods and Social Science Statistics by William E. Wagner, III is known for its effectiveness in helping readers learn to use SPSS software for simple data management. Now reflecting SPSS Version 23.0, the Sixth Edition includes updated examples, screenshots, and tables based on current GSS (General Social Survey) data. This manual is an excellent companion to any undergraduate social statistics and research methods text and is ideal as a stand-alone guide for those learning to use SPSS software for the first time.
Using IBM® SPSS® Statistics for Research Methods and Social Science Statistics
by Dr William E. WagnerReliable and student-friendly, Using IBM® SPSS® Statistics for Research Methods and Social Science Statistics by William E. Wagner, III is known for its effectiveness in helping readers learn to use SPSS software for simple data management. Now reflecting SPSS Version 23.0, the Sixth Edition includes updated examples, screenshots, and tables based on current GSS (General Social Survey) data. This manual is an excellent companion to any undergraduate social statistics and research methods text and is ideal as a stand-alone guide for those learning to use SPSS software for the first time.
Using IBM® SPSS® Statistics for Research Methods and Social Science Statistics
by Dr. William E. WagnerUsing IBM SPSS for Social Statistics and Research Methods supports the use of SPSS for social statistics and research methods classes and is an excellent companion to any undergraduate statistics or research methods textbook. The book covers a wide range of data analysis topics to help students working on papers, research projects, and proposals. Using examples, tables, and actual SPSS screen captures, along with current data sets from the General Social Survey, it guides users through several different kinds of SPSS files including data files, output files, and syntax files.
Using IBM® SPSS® Statistics for Research Methods and Social Science Statistics
by Dr. William E. WagnerUsing IBM SPSS for Social Statistics and Research Methods supports the use of SPSS for social statistics and research methods classes and is an excellent companion to any undergraduate statistics or research methods textbook. The book covers a wide range of data analysis topics to help students working on papers, research projects, and proposals. Using examples, tables, and actual SPSS screen captures, along with current data sets from the General Social Survey, it guides users through several different kinds of SPSS files including data files, output files, and syntax files.
Using Industrial-Organizational Psychology for the Greater Good: Helping Those Who Help Others (SIOP Organizational Frontiers Series)
by Julie Olson-Buchanan Laura Koppes Bryan Lori Foster ThompsonThis SIOP Organizational Frontiers volume will be one of the first to show how the field of Industrial Organizational psychology can help address societal concerns, and help focus research on the greater good of society. Contributions from worldwide experts showcase the power the IO community has to foster, promote and encourage pro social efforts. Also included will be commentary from an eminent group of IO psychologists who give invaluable insights into the history and the future of IO psychology . By presenting the prosocial contributions, from personal satisfaction and career commitment to organizational effectiveness to societal development, the imperative and easibility of using I-O psychology for the greater good becomes increasingly compelling.
Using Installed Base Selling to Maximize Revenue: A Step-by-Step Approach to Achieving Long-Term Profitable Growth
by Remi Gicquel Paul-André LambertThere is no such thing as an easy sale. However, selling to an existing customer—whether by refreshing an old product or introducing a new and different product—is often easier, faster, and returns higher margins. Centering your organization’s sales strategy on your installed base is a smart and proven way to achieve long-lasting, profitable growth.Using Installed Base Selling to Maximize Revenue reveals a step-by-step, integrated approach you can begin using today. Authors Remi Gicquel and Paul-André Lambert show how you can apply this robust and reliable end-to-end solution by illustrating concepts though real-world case studies from Spotify, Hewlett Packard Enterprise, Nestlé, and more. Full of wisdom fit for the digital era, this book presents the results of the authors’ experience and research into current installed base selling processes, identifying, from an objective point of view, what works and what does not.This book explains fundamental concepts such as the profitable growth paradox, the installed base profit wedge, operational methodologies for managing your installed base selling transformation, and much more. Innovative companies protect and nurture their most valuable asset—their customers and the data that defines them. They put installed base selling at the heart of their sales strategy. Now, it’s your turn! What You Will LearnHow to maximize the return from installed base customersFundamental concepts such as the profitable growth paradox, the installed base profit wedge, and turnkey operational sales methodologies to best maneuver your sales teamsKeys to changing patterns to become a company that can enjoy higher profitable revenues for years Who This Book Is For General Managers, Sales and Marketing Leaders who are eager to transform their business to secure long-lasting profits, and for leaders looking for a pragmatic approach to transform their sales force to harvest the potential of their existing customers.
Using Intergroup Contact to Fight Prejudice and Negative Attitudes: Psychological Perspectives (European Monographs in Social Psychology)
by Loris Vezzali Sofia StathiIn this groundbreaking volume, Vezzali and Stathi present their research program within the larger contact literature, examining classic theories and current empirical findings, to show how they can be used to reduce prejudice and negative attitudes. The contact hypothesis (Allport, 1954) posits that in an environment of equality, cooperation, and normative support, contact between members of distinct groups can reduce prejudice. Whilst considerable research supports this hypothesis, how theory can be tested in the field remains relatively unexplored. In this innovative book, Vezzali and Stathi discuss why relying solely on advancing theory without considering applied aspects integral to contact may limit the scope of contact theory and restrict our understanding of complex social phenomena. Exploring fascinating topics such as the role of contact in reducing implicit prejudice and fostering collective action, applying indirect contact, and promoting positive interactions among survivors of natural disasters, Vezzali and Stathi explain how contact theory can be implemented and enhance the societal impact of intergroup contact research. Featuring extensive discussion on intergroup contact literature, future directions, and the necessity of applied research, this book will be essential reading for both students and academics of social and behavioral psychology.
Using IT Effectively: A Guide to Technology in the Social Sciences
by Millsom HenryTechnology and Social Science examines the development and implementation of computer-assisted-learning in the social sciences. Encouraging both students and academics to improve the quality of their teaching and learning by using the wide range of new technologies effectively, this work highlights some of the pros and cons of technology, critically evaluating the technological process and its potential in the field. Encouraging the social science community to take an increasingly active role in this debate, the contributors examine key isues and emphasize areas in need of attention.
Using Murder: The Social Construction of Serial Homicide (Social Problems And Social Issues Ser.)
by Philip JenkinsFirst published in 1994, this book investigates the social construction of serial homicide and assesses the concern that popular fears and stereotypes have exaggerated: the actual scale of multiple homcide. Jenkins has produced an innovative synthesis of approaches to social problem construction that includes an historical and social-scientific estimate of the objective scale of serial murder; a rhetorical analysis of the contruction of the phenomenom in public debate; a cultural studies-oriented analysis of the portrayal of serial murder in contemorary media. Chapters include: "The Construction of Problems and Panic," which covers areas such as comprehending murder, dangerous outsiders, and the rhetoric of perscution; "The Reality of Serial Murder," which discusses statistics, stereotype examination, and media patterns;"Popular Culture: Images of the Serial Killer"; "The Racial Dimension: Serial Murder as Bias Crime"; and "Darker than We Imagine"; "Cults and Conspiracies."
Using Naturally Occurring Data in Qualitative Health Research: A Practical Guide
by Nikki Kiyimba Jessica Nina Lester Michelle O'ReillyThis highly practical resource brings new dimensions to the utility of qualitative data in health research by focusing on naturally occurring data. It examines how naturally occurring data complement interviews and other sources of researcher-generated health data, and takes readers through the steps of identifying, collecting, analyzing, and disseminating these findings in ethical research with real-world relevance. The authors acknowledge the critical importance of evidence-based practice in today’s healthcare landscape and argue for naturally occurring data as a form of practice-based evidence making valued contributions to the field. And chapters evaluate frequently overlooked avenues for naturally occurring data, including media and social media sources, health policy and forensic health contexts, and digital communications. Included in the coverage:· Exploring the benefits and limitations of using naturally occurring data in health research · Considering qualitative approaches that may benefit from using naturally occurring data · Utilizing computer-mediated communications and social media in health · Using naturally occurring data to research vulnerable groups · Reviewing empirical examples of health research using naturally occurring data Using Naturally Occurring Data in Qualitative Health Research makes concepts, methods, and rationales accessible and applicable for readers in the health and mental health fields, among them health administrators, professionals in research methodology, psychology researchers, and practicing and trainee clinicians.
Using Organizational Theory to Study, Explain, and Understand Criminal Legal Organizations
by Danielle S. Rudes Jason R. IngramThis book explicitly and intentionally uses organizational theory concepts and ideas to examine key issues in the criminal legal realm. Addressing some of the many organizational theories, this volume examines a variety of approaches and theoretical frameworks to explore and explain challenges that are both presented to and faced by the criminal legal system and the individuals served by or working within it. This volume is divided into two parts: organizational theories and organizational concepts and ideas. Within these parts, individual chapters provide readers with new lenses or frameworks for considering criminal legal organization, including one that involves organizational theoretical explanations for how and why criminal legal organizations and their staff and workers operate in these critically salient spaces. The book concludes with a chapter that outlines important considerations for anyone seeking to learn or teach organizational theory as a way of explaining or understanding criminal legal organizations. Additional reading suggestions and two sample syllabi are provided. The book is ideal for criminal justice and criminology undergraduate and graduate students, but is also relevant to individuals considering criminal legal organizations in courses in sociology, law and society, and organizational behavior.
Using Picture Books to Enhance Children’s Social and Emotional Literacy: Creative Activities and Programs for Parents and Professionals
by Susan ElswickChildren can struggle to engage with and articulate certain emotions, which can have a profound impact on their behaviour, confidence and ability to form relationships, follow instructions and perform tasks. This resource for teachers, therapists, counsellors and parents uses children's literature and some of its well-known characters, such as the Rainbow Fish and Stanley Yelnats IV from Holes, as a basis for practical activities that enable children to express and manage these emotions. Social-emotional literacy training assists students in developing important life skills such as the ability to develop good relationships and empathy skills, as well as being able to understand, manage and communicate their own emotions. This book offers an introduction to social-emotional literacy, followed by activities related to emotions such as empathy, friendship, grief and self-esteem, aiming to embed this literacy training into daily school and home activities to increase children's chances of future success.
Using Restorative Circles in Schools: How to Build Strong Learning Communities and Foster Student Wellbeing
by Nina Wroldsen Berit FollestadRestorative circles are an effective way of implementing restorative justice, through starting a conversation wider than just the victim and the offender. Proven to be an effective way of healing and building relationships, tackling bullying within schools and providing a sense of community, this book gives everything needed for a school to start implementing restorative circles.Accompanied by illustrations, interviews and case studies to show how to start using restorative circles, this practical guide is the perfect introduction for schools looking to improve their methods of conflict resolution.
Using Scenarios: Scenario Planning for Improving Organizations
by Thomas J. ChermackThis is the first book to offer detailed guidance on how scenarios can be used to help organizations make their toughest decisions in a world of ever-escalating crisis and opportunity.To reap the full benefits of scenarios, you have to be able to apply them in the real world. This groundbreaking book goes beyond the theoretical to clearly explain different ways scenarios can be used in business decision-making—from strategic planning and financial modeling to crisis response. Connecting scenarios to strategy and action can have many benefits, including the ability to react quickly, anticipate major changes in the environment, and identify major opportunities. Thomas Chermack, a top expert on scenario planning, offers seven specific ways organizations can use scenarios and provides a wide variety of examples, along with proven processes, exercises, and workshops that have been used successfully in organizations across industries and countries for more than fifteen years.