- Table View
- List View
Youtility: Why Smart Marketing Is about Help Not Hype
by Jay BaerThe difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. <P><P>You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Youtility for Accountants
by Jay Baer Darren RootYoutility fundamentally changes how accountants and accounting firms think about marketing and their business. Jay Baer defines "Youtility" as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful. The difference between helping and selling is just two letters, but embracing the former makes the latter much, much easier. Meticulously researched, and filled with examples of accountants and accounting firms that have accelerated their business enormously by embracing the principle of Youtility marketing, this special ebook from best selling authors Jay Baer and Darren Root provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers. Based on the New York Times best seller Youtility, this is the playbook for modern marketing effectiveness in the accounting industry.
Youtility for Real Estate
by Jay Baer Erica Campbell ByrumHow real estate professionals can build trust and dominate their competition by creating truly useful marketing. Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful. Smart real estate professionals are applying the concepts of Youtility, giving away information and resources for free, to differentiate and dominate by providing real value to clients and prospective clients. The difference between helping and selling is just two letters, but embracing the former makes the latter much, much easier. Meticulously researched and filled with examples of residential and multifamily real estate professionals who have accelerated their businesses enormously by embracing the principles of Youtility marketing, this special e-book provides a groundbreaking plan for using information and helpfulness to transform the relationship between real estate pros and their customers. Based on the New York Times bestseller Youtility, this pithy e-book is a must for marketers in the real estate industry.
Yārsān of Iran, Socio-Political Changes and Migration
by S. Behnaz HosseiniThis book examines how socio-political surroundings have affected the evolution of Yārsāni religious thought and why the Yārsāni religious belief, despite its fundamental disagreement with Islamic tenets, has been affiliated with Islam. It also considers the historical context and socio-religious milieu in which the Yārsāni belief appropriates religious forces to survive, how Yārsānis experience their religion in Islamic society, and what differences are significant in their lived experiences. The author explores how the experience of worship influences real life for the Yārsānis from the perspectives of sociology, behaviorism, content analysis, cultural studies and ethnography in Iran and diaspora with focus on Sweden. Yārsāni followers became known as those who “don’t tell secrets,” primarily because they were not allowed to promote and advertise their religion in public, but recently have started to reveal their religion, especially in social media. This book discovers the transformation of this religion, and in particular in which context an individual can change the content of religion, and bring about new ideas regarding religion and belief.
Yugoslav Economists on Problems of a Socialist Economy
by Radmila StojanovicThis title was first published in 1964
Yugoslavia: Socialism, Development and Debt (Routledge Revivals)
by David DykerThis book, first published in 1990, analyses contemporary Yugoslavian development strategy in its historical and political context, assessing how corruption, negligence, and an emphasis on industry to the detriment of agriculture and trade, have all played a part in bringing Yugoslavia close to financial and political chaos. The book concludes by considering the contemporary prospects for a more integrated policy approach in the midst of the country's political crisis.
Yugoslavia in the Shadow of War
by John Paul NewmanThe Yugoslav state of the interwar period was a child of the Great European War. Its borders were superimposed onto a topography of conflict and killing, for it housed many war veterans who had served or fought in opposing armies (those of the Central Powers and the Entente) during the war. These veterans had been adversaries but after 1918 became fellow subjects of a single state, yet in many cases they carried into peace the divisions of the war years. John Paul Newman tells their story, showing how the South Slav state was unable to escape out of the shadow cast by the First World War. Newman reveals how the deep fracture left by war cut across the fragile states of 'New Europe' in the interwar period, worsening their many political and social problems and bringing the region into a new conflict at the end of the interwar period.
Z.B.A.: Zen of Business Administration
by Marc LesserEntrepreneur Marc Lesser built his company, Brush Dance, from a tiny recycled-paper venture operated out of his garage into a multimillion-dollar publisher of greeting cards and calendars. Armed with an MBA, this founder and CEO grappled with the usual challenges of running a company: meeting payroll and balancing cashflow, hiring and firing employees, and maintaining relationships with vendors and customers. Informing every decision was Lesser’s commitment to Zen practice. As an ordained Zen priest, he has practiced and studied Zen for thirty years. In Z.B.A. he follows the great spiritual tradition of teaching stories to beautifully describe the delicate path of living a working life as a spiritual practice.
Zahlungen für Ökosystemdienstleistungen: Zwischen Marktprinzipien und Kommunikation
by Kristin NicolausKristin Nicolaus erarbeitet in diesem Buch eine diskursdemokratische Perspektive auf Zahlungen für Ökosystemdienstleistungen (PES). Sie rückt die Kommunikationen und Möglichkeiten der Partizipation in den Mittelpunkt und analysiert – mittels qualitativer Inhaltsanalyse – 18 Entstehungsprozesse von PES in Deutschland und Großbritannien. Aus der empirischen Untersuchung ergeben sich Erkenntnisse, die bisher kaum Beachtung fanden und Aussagen darüber treffen, wie vielfältig PES zustande kommen und welchen Einfluss die jeweiligen Kontexte darauf nehmen. Die gewonnenen Einsichten setzen sich von bisher vorherrschenden Funktionslogiken ab und erweitern so das Bild von Zahlungen für Ökosystemdienstleistungen.
Zapotec Women: Gender, Class, and Ethnicity in Globalized Oaxaca
by Lynn StephenIn this extensively revised and updated second edition of her classic ethnography, Lynn Stephen explores the intersection of gender, class, and indigenous ethnicity in southern Mexico. She provides a detailed study of how the lives of women weavers and merchants in the Zapotec-speaking town of Teotitln del Valle, Oaxaca, have changed in response to the international demand for Oaxacan textiles. Based on Stephen's research in Teotitln during the mid-1980s, in 1990, and between 2001 and 2004, this volume provides a unique view of a Zapotec community balancing a rapidly advancing future in export production with an entrenched past anchored in indigenous culture. Stephen presents new information about the weaving cooperatives women have formed over the last two decades in an attempt to gain political and cultural rights within their community and standing as independent artisans within the global market. She also addresses the place of Zapotec weaving within Mexican folk art and the significance of increased migration out of Teotitln. The women weavers and merchants collaborated with Stephen on the research for this book, and their perspectives are key to her analysis of how gender relations have changed within rituals, weaving production and marketing, local politics, and family life. Drawing on the experiences of women in Teotitln, Stephen considers the prospects for the political, economic, and cultural participation of other indigenous women in Mexico under the policies of economic neoliberalism which have prevailed since the 1990s.
Zconomy: How Gen Z Will Change the Future of Business—and What to Do About It
by Jason R. Dorsey Denise VillaThe most complete and authoritative guide to Gen Z, describing how leaders must adapt their employment, sales and marketing, product, and growth strategies to attract and keep this important new generation of customers, employees and trendsetters.Gen Z changes everything. Today’s businesses are not built to sell and market the way Gen Z shops and buys, or to recruit and employ Gen Z the way they find and keep jobs. Leaders need answers now as gen Z is the fastest growing generation of employees and the most important group of consumer trendsetters. The companies that quickly and comprehensively adapt to Gen Z thinking will be the winners for the next twenty years. Those that don’t will be the losers or become extinct. Zconomy is the comprehensive survival guide on how leaders must understand and embrace Generation Z. Researched and written by Dr. Denise Villa and Jason Dorsey from The Center for Generational Kinetics, the insights in Zconomy are based on their extensive research, they’ve led more than 60 generational studies, and their work with more than 500 companies around the world.In Zconomy, Dr. Villa and Dorsey answer: Who is Gen Z? What do employers, marketers, and sales leaders need to know? And, most importantly, what should leaders do now?This is the critical moment for leaders to understand and adapt to Gen Z or become irrelevant. Gen Z is already reshaping the world of business and this change is only going to accelerate. Zconomy is the definitive manual that will prepare any executive, manager, entrepreneur, HR or marketing professional to successfully unlock the powerful potential of this emerging generation at this pivotal time.
Zebratown
by Greg DonaldsonEight years in the making, this edgy, in-depth account follows a black felon’s attempt to find a new life for himself with a white woman in a small-town neighborhood where—as the book’s title implies—such relationships are common. A remarkably intense read, Zebratown reveals a rhythm of life spiked with violence, betrayal, sex, and the emotional dangers created by passionate love. Greg Donaldson’s Zebratown follows the life of Kevin Davis, an ex-con from Brownsville, Brooklyn, who, after his release from prison, moves to Elmira, New York, and takes up with Karen, a young woman with a six-year-old daughter. Kevin is seemingly the embodiment of hip-hop gangsterism—a heavily muscled, feared thug who has beaten a murder rap. And yet, as Donaldson’s stunning reportage reveals, Kevin has survived on the streets and in prison with a sharp intelligence and a rigid code of practical morality and physical fitness while yearning to make a better life for himself and be a better man. Month by month and year by year, Donaldson follows Kevin and Karen’s attempt to make a home together, a quest made harder by Kevin’s difficulty finding legal employment. The dangerous lures of the street remain for him, both in New York City and in Zebratown, and he is not always successful at avoiding them. Meanwhile, as Kevin and Karen struggle, the reader comes to care for them, even as they act in ways that society may not condone. Theirs is a complex story with many moments of drama, suffering, desire, and revelation—a story that is frequently astonishing and unforgettable to the end. Like Adrian Nicole LeBlanc in Random Family, Donaldson explores a largely hidden world; such immersion journalism is difficult to achieve but uniquely powerful to read. In addition to spending long periods with Kevin and Karen, Donaldson interviews policemen, judges, family members, and others in Kevin and Karen’s orbit, providing a remarkably panoramic account of their lives. Relationships between white women and black men have long been a hot issue in American culture. Even years after the 2008 presidential election, when society has in some ways seemingly moved on to a "postracial" perspective, people still have a lot to say about interracial relationships. Zebratown takes us into the heart of one and offers the paradoxical truth that while race is rarely not an issue in such relationships, in the end, what transpires between a couple is intensely individual. Meanwhile, the difficulty that ex-cons have successfully reentering society is an ongoing problem—for them, their families, and the communities where they live. Zebratown makes this struggle real, as Kevin Davis confronts not only his criminal record and his poor formal education but the cruelties of the postindustrial economy. Both his and Karen’s stories resonate powerfully with twenty-first-century American reality, and in telling them, Greg Donaldson confirms his position as one of the most intrepid journalists at work today.
Zehou Li and the Aesthetics of Educational Maturity: A Transcultural Reading (New Directions in the Philosophy of Education)
by Flora Liuying WeiThis book articulates a unique conception of aesthetic educational philosophy and its relation to the Chinese world, drawing on the works of the prominent contemporary Chinese philosopher Zehou Li. The book outlines an aesthetics approach to educational maturity that recognises both the contributions of Western Enlightenment ideals and Chinese traditions, paving the way for an inclusive and post-comparative philosophy. It offers a nuanced discussion of Zehou Li’s thought and how his work can be framed at the border between traditional and modern China, between China and the West. The book combines a discussion of aesthetics with educational theory and considers their combined implications for educational practice (in particular in the first-person perspectives of students, parents, and teachers), in both local and global contexts. Providing a way of doing philosophy of education that carefully considers interactions and overlaps between Western and Chinese civilisation, the book will be of great interest to researchers, academics and postgraduate students in the fields of educational philosophy, educational theory, Chinese and cross-cultural philosophy.
Zeig mir mehr Biostatistik!: Mehr Ideen und neues Material für einen guten Biometrie-Unterricht
by Reinhard Vonthein Iris Burkholder Rainer Muche Geraldine RauchWie schon in "Zeig mir Biostatistik!" werden wieder viele Ideen für einzelne Übungen, Unterrichtseinheiten, Prüfungen oder ganze Kurse vorgestellt. Alle benötigten Materialien sind für den Nutzer online frei verfügbar, um dem Leser die Anwendung zu vereinfachen. Die Herausgeber unterrichten Biometrie als Haupt- oder Nebenfach an verschiedenen Universitäten bzw. Hochschulen und im Rahmen unterschiedlicher Studiengänge, u.a. dem Studiengang Humanmedizin. Daraus entstand das gemeinsame Ziel, den Austausch von Ideen und ausgereiftem Unterrichtsmaterial zu fördern. Alle Beiträge dieses Buches wurden für den Preis für das beste Lehrmaterial im Fach Biometrie 2016 eingereicht, der von der Arbeitsgruppe Lehre und Didaktik der Biometrie der Deutschen Region der Internationalen Biometrischen Gesellschaft ausgeschrieben wurde. So entstand ein breiter Querschnitt an Beiträgen für eine lebendige Lehre der Biostatistik.
Zeit des Wandels und der Initiative: Änderungen unterstützen - Gewohnheiten stabilisieren
by Klaus KonradDieses Buch betrachtet Veränderung aus verschiedenen Perspektiven und unterstützt in seinen Erläuterungen Menschen, die im beratenden sowie pädagogischen Kontext arbeiten. Im Zentrum stehen Theorien, Anwendungen und Beispiele rund um Veränderungen und Neu-Anfänge. Wir fangen immer wieder neu an. Wandeln, verwandeln, modellieren, modernisieren, ersetzen, variieren, fluktuieren sind Synonyme dafür, die uns im Alltag immer wieder begegnen. Sich wandeln und dynamisch zeigen liegt im Trend. Dazu passt das weithin sichtbare Bestreben nach Selbstoptimierung. Ungeachtet von Lebensalter und Ausbildung versuchen viele Menschen jederzeit ein neues Bild von sich zu entwerfen, und sei es auch nur virtuell.
Zeit- und Selbstmanagement
by Isabell Braumandl Birgit Dirscherl Silke WeisweilerTermin- und Zeitdruck, Informationsüberflutung und Multitasking sind zum Massenphänomen geworden. Die Folge: Auch hoch motivierte Leistungsträger geraten an die Grenzen ihrer psychischen und physischen Belastbarkeit. Dieses Fachbuch für Weiterbildungsanbieter und Personalabteilungen bietet ein komplettes Trainingsprogramm: Hintergrundwissen zu Zeit- und Selbstkompetenz sowie pädagogischen Ansätzen, vollständige Moderationsanleitungen, Foliensätze und Arbeitsmaterialien. Ein Methodenbaukasten, der auch im individuellen Coaching einsetzbar ist.
Zeitenwende: Wie die IT unsere Welt verändert
by Jürgen MüllerDie moderne Informationstechnologie durchdringt und verändert unsere Welt – weit mehr und intensiver, als die meisten von uns ahnen. Das Buch beschreibt ihre Entstehung, ihre Geschichte, ihre wesentlichen Treiber und welche herausragende Bedeutung die neue Weltmacht IT für unser soziales, wirtschaftliches und politisches Leben erlangt hat. Es bietet dem Leser auf interessante, allgemeinverständliche und ausgewogene Weise Orientierung zu einem komplexen Thema, das unsere Gegenwart und Zukunft wesentlich prägt. Es zeigt die großen Entwicklungslinien und erklärt dabei auch, was es etwa mit Künstlicher Intelligenz, Algorithmen oder Blockchains auf sich hat.
Zeitgenössische Gesellschaftstheorien und Genderforschung
by Christine Weinbach Heike KahlertDer Band will am Beispiel ausgewählter zeitgenössischer Gesellschaftstheorien, die bereits mehrheitlich auch in der Genderforschung rezipiert werden, zum stärker systematisierten Dialog zwischen Genderforschung und Gesellschaftstheorien einladen. Unter Bezugnahme auf gemeinsame Leitkategorien berücksichtigen die Beiträge den Entstehungskontext der behandelten Gesellschaftstheorien sowie den zeitdiagnostisch relevanten Rezeptionsrahmen und entwickeln Perspektiven, die Gender als selbstverständlichen Bestandteil von Gesellschaft(stheorien) in das jeweilige Theoriegerüst einflechten. Dabei werden der Ort von Gender in der jeweiligen Theorie ausgelotet und Ansatzpunkte für den Theorienvergleich wie auch den weiteren Dialog von Gesellschaftstheorien und Genderforschung aufgezeigt. Zielsetzungen sind, Leerstellen der Gesellschaftsanalyse hinsichtlich der komplexen Einbettung der Geschlechterverhältnisse fokussierter zu erarbeiten und Erkenntnisse und Potenziale der Genderforschung gesellschaftstheoretisch rückzubinden.
Zeitgenössische Gesellschaftstheorien und Genderforschung, 2. Auflage
by Christine Weinbach Heike KahlertDer Band will am Beispiel ausgewählter zeitgenössischer Gesellschaftstheorien, die bereits mehrheitlich auch in der Genderforschung rezipiert werden, zum stärker systematisierten Dialog zwischen Genderforschung und Gesellschaftstheorien einladen. Unter Bezugnahme auf gemeinsame Leitkategorien berücksichtigen die Beiträge den Entstehungskontext der behandelten Gesellschaftstheorien sowie den zeitdiagnostisch relevanten Rezeptionsrahmen und entwickeln Perspektiven, die Gender als selbstverständlichen Bestandteil von Gesellschaft(stheorien) in das jeweilige Theoriegerüst einflechten. Dabei werden der Ort von Gender in der jeweiligen Theorie ausgelotet und Ansatzpunkte für den Theorienvergleich wie auch den weiteren Dialog von Gesellschaftstheorien und Genderforschung aufgezeigt. Zielsetzungen sind, Leerstellen der Gesellschaftsanalyse hinsichtlich der komplexen Einbettung der Geschlechterverhältnisse fokussierter zu erarbeiten und Erkenntnisse und Potenziale der Genderforschung gesellschaftstheoretisch rückzubinden. Für die 2. Auflage wurden alle Texte durchgesehen und zum Teil aktualisiert.
Zeitlose Elemente der Führung: Psychologisch sicher führen im Wandel (essentials)
by Claudia GerhardtBeim „zeitlosen Führen“ geht es um weit mehr als Führung in flachen Hierarchien, die nur ein Merkmal aktueller Organisationsformen sind. Claudia Gerhardt erörtert in diesem essential aus dem Blickwinkel der Wirtschaftspsychologie die Frage, wie Führung in instabilen, unsicheren und womöglich fragilen Umfeldern – in der VUKA-Welt (Volatilität, Unsicherheit, Komplexität, Ambiguität) – gestaltet werden kann. Hierzu gibt die Autorin in der gebotenen Prägnanz Antwort und möchte zugleich zum Denken und Reflektieren über die führungsbezogenen Aufgaben anregen, die diese schnelllebige Zeit mit sich bringt.
Zeitmanagement für Führungskräfte: Wie arbeite ich als Führungskraft effektiv und effizient? (essentials)
by Alexander Häfner Sophie HofmannMehr als 300 E-Mails im Posteingang, Teammitglieder, die auf dringendes Feedback warten, und wichtige Aufgaben, die seit Wochen liegen bleiben. So kann der Alltag von Führungskräften aussehen. Ohne einen effektiven und effizienten Umgang mit der eigenen Arbeitszeit wird Führung nicht gelingen. Das Buch gibt wissenschaftlich fundiert konkrete Anregungen für die tägliche Praxis.
Zeitpsychologie: Der Einfluss der Zeit auf das menschliche Erleben und Handeln
by Antje FladeDie Psychologie der Zeit befasst sich mit einem Phänomen, auf das aus wahrgenommenen Veränderungen geschlossen wird. Zeit gibt es nur, wenn sich etwas verändert. Weil Veränderungen immer irgendwo stattfinden, hängen das Wann und das Wo untrennbar miteinander zusammen, was sich in den Begriffen Zeitraum und Raumzeit widerspiegelt. Ein Buch über Zeitpsychologie soll sensibilisieren, indem die Bedeutung der „vierten Dimension“ im alltäglichen Erleben und Handeln bewusst wird, die sich im Unterschied zum dreidimensionalen Raum der unmittelbaren Wahrnehmung entzieht. So werden manche Verhaltensweisen erst verstehbar, wenn man den Zeitfaktor einbezieht. Es geht um Fragen der Zeitverwendung und Zeiteinsparung, um das Zusammenpassen unterschiedlicher Zeitstrukturen in verschiedenen Lebensbereichen und um die Zeitperspektive, die sich aus dem gegenwärtigen Moment, der erinnerten Vergangenheit und der vorgestellten Zukunft zusammensetzt. Es ist die Vergangenheit, die den Menschen zu dem gemacht hat, was er gegenwärtig ist. Ohne eine Zukunftsperspektive gäbe es keine Motivation und kein Planen. Die Zeitperspektiventherapie ist darauf gerichtet, eine Balance zwischen den drei Abschnitten herzustellen sowie Depressionen und psychische Erkrankungen zu heilen, die auf einer fehlenden Zukunftsperspektive oder auf traumatischen Erfahrungen beruhen. Es gibt keine Zeitlosigkeit, denn Veränderungen finden fortwährend statt. Indem er kulturelle Umwelten und gebaute Umwelten schafft, trägt der Mensch aktiv dazu bei. Nicht nur die Umwelt ändert sich, sei es durch natürliche Vorgänge oder durch menschliches Handeln, sondern auch der Mensch selbst, indem er heranwächst und altert. Ein Ziel des Buches ist in Analogie zum Umweltbewusstsein das Zeitbewusstsein zu stärken.
Zemiology: Reconnecting Crime And Social Harm (Critical Criminological Perspectives )
by Avi Boukli Justin KotzéEnhances and develops the critical, harms-based approach within criminology<P><P> Analyses structural change and its social consequences to bring zemiology into dialogue with contemporary debates about capitalism.<P> Brings together international scholars from around the globe to cover a wide range of harms-based crimes.<P> This book challenges the given dichotomies between crime and harm, and criminology and zemiology. The main aim of the volume is to highlight the inexorable interconnectedness between systemically induced social harm and the corrosive flows of everyday crime both perpetrated and endured by those victimised by the capitalist system and its hegemonic vicissitudes. Drawing attention not only to various structurally imbedded harms, the chapters also outline the wider consequences of such harms, as they extend beyond immediate victims and contribute towards the further perpetuation of criminogenic and zemiogenic conditions. <P> Comprising two parts, the first explores the relationship between crime and harm and criminology and zemiology, and the second explores the intersections of crime and harm through various lenses, including those trained on probation; global mobility; sexuality and gender; war and gendered violence; fashion counterfeiting; and the harms of the service economy. An exciting and wide-reaching volume written by world-renowned scholars, this collection is a must-read for students, academics, and policy makers in the fields of law, criminology, sociology, social policy, criminal justice, and social justice.
Zen Your Work: Create Your Ideal Work Experience Through Mindful Self-Mastery
by Karlyn BorysenkoUse mindfulness techniques to handle toxic stress in the workplace and to create your ideal professional experience from the inside out.While working in a particularly toxic environment, Karlyn Borysenko came to this liberating realization: she couldn't control other people, but she could control herself, her perspective, and her actions. Now an organizational psychologist, consultant, and executive coach, Borysenko shows us how to bridge the gap between where we are now and what will bring us the most professional success and happiness. We must achieve self-mastery--by accepting responsibility for our actions, understanding our innate work style, and discerning when and how to push outside our comfort zone. In Zen Your Work, Borysenko shows us how to set personal goals that allow us to focus our energy and create measures of success that aren't affected by the cynicism, competitiveness, or narcissism of others. Borysenko teaches us to apply mindfulness techniques in a highly practical way to achieve professional success, create game-changing relationships (even with the most negative people in the office), decrease stress, and enjoy a better work/life balance.
Zero Comments: Blogging and Critical Internet Culture (Kultur- Und Medientheorie Ser.)
by Geert LovinkIn Zero Comments, internationally renowned media theorist and 'net critic' Geert Lovink revitalizes worn out concepts about the Internet and interrogates the latest hype surrounding blogs and social network sites. In this third volume of his studies into critical Internet culture, following the influential Dark Fiber and My First Recession, Lovink develops a 'general theory of blogging.' He unpacks the ways that blogs exhibit a 'nihilist impulse' to empty out established meaning structures. Blogs, Lovink argues, are bringing about the decay of traditional broadcast media, and they are driven by an in-crowd dynamic in which social ranking is a primary concern. The lowest rung of the new Internet hierarchy are those blogs and sites that receive no user feedback or 'zero comments'. Zero Comments also explores other important changes to Internet culture, as well, including the silent globalization of the Net in which the West is no longer the main influence behind new media culture, as countries like India, China and Brazil expand their influence and looks forward to speculate on the Net impact of organized networks, free cooperation and distributed aesthetics.