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What is Europe?
by Anna Triandafyllidou Ruby GropasThis authoritative yet accessible introduction to understanding Europe today moves beyond accounts of European integration to provide a wide-ranging and nuanced study of contemporary Europe and its historical development. This fully updated edition adds material on recent developments, such as Brexit and the migrant and Eurozone crises. The concept of Europe is instilled with a plethora of social, cultural, economic, and political meanings. Throughout history, and still today, scholars writing on Europe, and politicians involved in national or European politics, often disagree on the geographic limits of this space and the defining elements of Europe. Europe is, therefore, first and foremost a concept that takes different shapes and meanings depending on the realm of life on which it is applied and on the historical period under investigation. At a given point in time, depending on the perspective we adopt and the situation in which we find ourselves, Europe may represent very different things. Thus, we should better talk about ‘Europes’ in plural. What is Europe? explores these evolving conceptions of Europe from antiquity to the present. This book is all the more timely as Europe responds to the Russian invasion of Ukraine and Britain’s departure from the European Union, financial slump, refugee emergencies, and the COVID-19 pandemic. This book offers a fully updated introduction to European studies from an interdisciplinary perspective. It is a crucial companion to any undergraduate or graduate course on Europe and the European Union. The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
What is Feminist Sociology?
by Jo RegerWhat does it mean to say that there is a feminist sociology? And how might we engage the full potential of a “feminist sociological imagination”? These questions lie at the heart of Jo Reger’s slim guide to a powerful tool which has a long history in US sociology and yet remains as urgently needed as ever. Grounded in a need to change both society and the discipline, feminist sociology challenges the foundations of traditional social science and articulates new ways of creating knowledge, doing research, and understanding the role of researchers and the people they study. Drawing on concepts such as positionality and reflexivity, and emphasizing the importance of feminist ethics, emotions, activism, and transformation, this concise book traces out what it means to engage in feminist sociology and to claim the identity of a feminist sociologist.
What is Food?: Researching a Topic with Many Meanings (Sociological Futures)
by Rebecca O'Connell Ulla Gustafsson Alizon Draper Andrea TonnerThis volume brings together contributions that provide a snapshot of current food research. What is Food? acknowledges the many dimensions of food, including its social, cultural, symbolic and sensual qualities, while also being material in that it is fundamental to our survival. The collection addresses contemporary challenges and reflects the concerns of funders and researchers working in the broad field of the sociology of food: dietary health, sustainability, food safety and food poverty. Reflecting broader academic trends, the chapters are moreover concerned with interdisciplinarity, the analysis of change, data reuse and the use of social media as data. The book includes empirical evidence from around the UK, Denmark, Sweden, Switzerland and Taiwan and addresses food both as a lens through which to examine these wider social relationships, processes and social change and as a primary subject. The contributions will be of interest to a wide range of students and researchers looking for a cutting-edge insight into how to frame and study food in areas related to the sociology of food, health, risk, poverty, sustainability and research methods.
What is Gender?: Sociological Approaches
by Mary HolmesIs gender something done to us by society, or something we do? What is the relationship between gender and other inequalities? What is Gender? explores these complex and important questions, helping readers to critically analyse how women's and men's lives are shaped by the society in which they live. The book offers a comprehensive account of trends in sociological thinking, from a material and economic focus on gender inequalities to the debates about meaning initiated by the linguistic or cultural turn. The book begins by questioning simplistic biological conceptions of gender and goes on to evaluate different theoretical frameworks for explaining gender, as well as political approaches to gender issues. The cultural turn is also examined in relation to thinking about how gender is related to other forms of inequality such as class and 'race'. The book is up-to-date and broad in its scope, drawing on a range of disciplines, such as: sociology, psychoanalysis, masculinity studies, literary criticism, feminist political theory, feminist philosophy and feminist theory.
What is Masculinity? Why Does it Matter? And Other Big Questions (And Other Big Questions)
by Jeffrey Boakye Darren ChettyMasculinity is being discussed more than ever before, in a range of contexts. People talk about 'toxic masculinity', claim that there is a crisis in masculinity or argue that we need to 'reclaim masculinity'. There have always been many ways of being a man, and many people who have claimed that there are correct and incorrect ways of being a man. This important and timely book looks at the big questions surrounding definitions of masculinity, and discusses where ideas of masculinity have come from and the effects of gender stereotyping. The authors and contributors share their experiences of and perspectives on masculinity and invite readers to think for themselves about the issues involved.Aimed at young people aged 10 and upwards. Part of the groundbreaking and important 'And Other Big Questions' series, which offers balanced and considered views on the big issues we face in the world we live in today.Other titles in the series include:What is Gender? How does it define us?What is Feminism? Why do we need it?What is Consent? Why is it important?What is Mental Health? Where does it come from?
What is Political Sociology? (What is Sociology?)
by Elisabeth S. ClemensWith an entire discipline devoted to political science, what is distinctive about political sociology? This concise book explains what a sociological perspective brings to our understanding of the emergence, reproduction, and transformation of different forms of political order. Crucially, political sociology expands the field of view to the politics that happen in other social settings – in the family, at work, in civic associations – as well as the ways in which social attributes such as class, religion, age, race, and gender shape patterns of political participation and the distribution of political power.Political sociology grapples with these issues across an enormous range of historical and geographic settings, from intimate to geo-political scales. It requires an analytic toolkit that includes concepts of power, identities and inequalities, social closure, civil society, and modes of political action. Using these central concepts, this updated edition of What is Political Sociology? discusses the major forms of political order, processes of regime formation and revolution, the social bases for political participation, policy formation as well as feedbacks, social movements and social change, and the possibilities for new forms of digital and transnational politics. In sum, the book offers an insightful introduction to this core perspective on social life.
What is Sexual Capital?
by Eva Illouz Dana KaplanThis book does to sex what other sociologists did to culture: it shows that sex, no longer defined by religion, now plays a role in the economy and can yield tangible benefits in the realms of money, status, and occupation. How do people accumulate sexual capital, and what are the returns for investing money, time, knowledge, and energy in establishing and enhancing our sexual selves? Dana Kaplan and Eva Illouz disentangle the current cultural politics of heterosexual life, arguing that sex – that messy amalgam of sexual affects and experiences – has increasingly assumed an economic character. Some may opt for plastic surgery to beautify their face or body, while others may consume popular sex advice or attend seduction classes. Beyond particular practices such as these, the authors trace an emerging form of “neoliberal” sexual capital, which is the ability to glean self-appreciation from sexual encounters and to use this self-value to foster employability, as exemplified by Silicon Valley sex parties. This highly original book will appeal to students and scholars in sociology, anthropology, gender studies, and cultural studies and to anyone interested in the nature of sex and how it is changing today.
What is Sexualized Violence?: Intersectional Readings (Routledge Research in Gender and Society)
by Jana SchäferWhat is Sexualized Violence? Intersectional Readings uses an intersectional, queer, and subject-oriented approach to examine how societies constitute subjects as abilized and vulnerabilized with respect to sexualized violence. Contributing to our thinking about the dynamic relationship between social structure, subject formation, intersubjectivity, and violence, this text deploys an intersectional reading to engage with the complex social topography that both offers and imposes violence as a socially mediated practice. Instead of discussing one particular group at the intersection of race and gender, this book discusses the constitution of positionalities through systems of oppression and includes racialization, gender, sexuality, disability, and age. Moreover, the text is also interested in explicitly engaging with how the history of disciplines, institutions, and organizations contributed to the current constitution of opportunities for violence. It gives us modes of thinking to confront sexualized violence as a social problem and challenge the discourses and social structures that uphold it. This book is meant to offer questions and approaches for students and scholars, practitioners and policy makers, and survivors of sexualized violence who have an interest in an intersectional perspective on sexualized violence.
What is Shi'i Islam?: An Introduction (Routledge Persian and Shi'i Studies #3)
by Mohammad Ali Amir-Moezzi Christian Jambet<p>For the public at large Shi’ism often implies a host of confused representations, suggesting more often than not obscurantism, intolerance, political violence and other ignominies running hot or cold in response to world events. In fact for many people, Shi’ism stands for "radical Islam", or – worse – "Islamic terrorism". In some respects, nothing is more familiar than Shi’ism, and yet nothing is more misunderstood. For some twenty years the media have increased their coverage of the phenomenon. Never, or only rarely, do they formulate the question we ask here: what is Shi’ism? What is this belief that inspires millions of people dispersed throughout the world? <p>This book provides a broad based introduction to Shi’i Islam. It examines what the Shi’i believe, how they see themselves and how they view the world. It includes a thorough examination of doctrine, philosophy, the Shi’i approach to the Qur’an and the historical evolution of Shi’ism as a branch of Islam. Too often, and too quickly, the conclusion is drawn that Shi’ism is a marginal heretical sect, fundamentally alien to the deeper truth of the great religion of Islam, thrust by historical accident onto the political stage. Shi’ism either speaks the truth of Islam, meaning that it is a truth of terror, or it is entirely foreign to Islam and, therefore, merits outright rejection, as Islamic fundamentalists and some individuals repeatedly claim. This book intends to explain why such common misunderstandings of Shi’ism have taken root. <p>Written in an accessible format and providing a thorough overview of Shi’ism, this book will be an essential text for students and scholars of Islamic Studies or Iranian Studies.</p>
What is a Community?: from A to Z (Alpha Basics)
by Bobbie KalmanThis educative text explains the common components shared by many communities like people, transport, buildings, culture, etc. It also illustrates how various communities are interdependent and sows the seed for respecting mother earth as the most important community.
What is a Good Childhood?: A Philosophical Approach
by Johannes Drerup Gottfried SchweigerThis book deals with the question of what is a good life for children. It argues that a good childhood is one in which: a child is sufficiently provided with all the goods it needs to develop into an autonomous person a child is sufficiently provided with the goods it needs for its well-being sufficient space is given to a child´s will, wishes, concerns and projects The book not only develops a new theoretical conception of a good childhood and defends it against objections, it also engages with the problem how a good childhood can be realized in the context of families as well as the institutions of liberal states. In so doing it provides numerous insights into central themes and key issues of the philosophy of childhood. What is a Good Childhood? is essential reading for all scholars and researchers of ethics, social and political philosophy and philosophy education, especially those focusing on the philosophy of childhood.
What is a case?
by Howard S. Becker Charles C. RaginThe concept of the case is a basic feature of social science research and yet many questions about how a case should be defined, how cases should be selected and what the criteria are for a good case or set of cases are far from settled. Are cases pre-existing phenomena that need only be identified by the researcher before analysis can begin? Or are cases constructed during the course of research, only after analysis has revealed which features should be considered defining characteristics? Will cases be selected randomly from the total pool of available cases? Or will cases be chosen because of their unique qualities? These questions and many others are addressed by the contributors to this volume as they probe the nature of the case and the ways in which different understandings of what a case is affect the conduct and the results of research. The contributors find a good deal of common ground, and yet they also express strikingly different views on many key points. As Ragin argues and the contributions demonstrate, the work of any given researcher is often characterized by some hybrid of these basic approaches, and it is important to understand that most research involves multiple definitions and uses of cases, as both specific empirical phenomena and as general theoretical categories.
What is the Middle East?: The Theory and Practice of Regions (Elements in Middle East Politics)
by Marc LynchThe Middle East has traditionally been understood as a world region by policy, political science, and the public. Its borders are highly ambiguous, however, and rarely explicitly justified or theorized. This Element examines how the current conception of the Middle East emerged from colonialism and the Cold War, placing it within both global politics and trends within American higher education. It demonstrates the strategic stakes of different possible definitions of the Middle East, as well as the internal political struggles to define and shape the identity of the region. It shows how unexamined assumptions about the region as a coherent and unified entity have distorted political science research by arbitrarily limiting the comparative universe of cases and foreclosing underlying politics. It argues for expanding our concept of the Middle East to better incorporate transregional connections within a broader appeal for comparative area studies.
What is the Sociology of Philosophy?: Studies of Swedish and Scandinavian Philosophy (Routledge Advances in Sociology)
by Carl-Göran Heidegren Henrik LundbergThis book introduces the sociology of philosophy as a research field, asking what can be gained by looking at the discipline of philosophy from a sociological perspective and how to go about doing it, as presented through three case studies of 20th-century Swedish and Scandinavian philosophy.After a general introduction to the topic including its brief history and central concepts, the case studies tackle questions such as how the crucial distinction between analytical and Continental philosophy came to be established in Sweden, how the Norwegian philosopher Arne Naess worked out in his early philosophy an approach to dealing with the cultural trauma of the Second World War and the Nazi occupation, and how professional philosophical careers were built in postwar Sweden. The authors then take a forward look, suggesting where the field might go from here and what its future key areas might be.This volume will appeal to scholars and students in sociology, philosophy, intellectual history, and Scandinavian studies.
What the #MeToo Movement Highlights and Hides about Workplace Sexual Harassment: Spotlights and Shadows (Applied Psychology Series)
by Anne M. O’Leary-Kelly Shannon L. RawskiWhat the #MeToo Movement Highlights and Hides about Workplace Sexual Harassment seeks to examine both the spotlights (Part I) and the shadows (Part II) of the #MeToo movement, setting a research agenda to examine both more carefully in management research.Sexual harassment (SH) is not a new phenomenon in organizations; it has been the topic of scholarly inquiry since the 1970s and has existed as a form of dysfunctional organizational behavior and abuse of power for much longer. Even so, the #MeToo movement thrust this organizational issue into the spotlight, raising new awareness and concern about an age-old problem, including digital forms of SH, bystander behavior, and organizational and societal ideas around masculinity and gender-based violence. At the same time, #MeToo kept other aspects of SH in the dark. Shadows addressed include the more mundane and common forms of low-severity micro-SH, how to help targets heal from trauma, the complex intersectional experiences of women of color, the experiences of male targets and those in low socioeconomic status jobs, and the implications of #MeToo on legal theory.Insights from #MeToo highlight the power of social movements to frame the public’s understanding of the issue of SH and to spark counter-movements that challenge that frame. This volume will be of interest to researchers, scholars, students, practitioners and policymakers.
What the Children Told Us: The Untold Story of the Famous "Doll Test" and the Black Psychologists Who Changed the World
by Tim SpoffordDoes racial discrimination harm Black children's sense of self?The Doll Test illuminated its devastating toll.Dr. Kenneth Clark visited rundown and under-resourced segregated schools across America, presenting Black children with two dolls: a white one with hair painted yellow and a brown one with hair painted black. "Give me the doll you like to play with," he said. "Give me the doll that is a nice doll." The psychological experiment Kenneth developed with his wife, Mamie, designed to measure how segregation affected Black children's perception of themselves and other Black people, was enlightening—and horrifying. Over and over again, the young children—some not yet five years old—selected the white doll as preferable, and the brown doll as "bad." Some children even denied their race. "Yes," said brown-skinned Joan W., age six, when questioned about her affection for the light-skinned doll. "I would like to be white."What the Children Told Us is the story of the towering intellectual and emotional partnership between two Black scholars who highlighted the psychological effects of racial segregation. The Clarks' story is one of courage, love, and an unfailing belief that Black children deserved better than what society was prepared to give them, and their unrelenting activism played a critical role in the landmark Brown v. Board of Education case. The Clarks' decades of impassioned advocacy, their inspiring marriage, and their enduring work shines a light on the power of passion in an unjust world.
What the Dog Saw: And Other Adventures
by Malcolm GladwellWhat is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century? In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point; Blink; and Outliers. Now, in What the Dog Saw, he brings together, for the first time, the best of his writing from The New Yorker over the same period. Here is the bittersweet tale of the inventor of the birth control pill, and the dazzling inventions of the pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the "dog whisperer" who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and "hindsight bias" and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate. "Good writing," Gladwell says in his preface, "does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else's head." What the Dog Sawis yet another example of the buoyant spirit and unflagging curiosity that have made Malcolm Gladwell our most brilliant investigator of the hidden extraordinary.
What the Eyes Don't See: A Story of Crisis, Resistance, and Hope in an American City
by Mona Hanna-AttishaFlint was already a troubled city in 2014 when the state of Michigan—in the name of austerity—shifted the source of its water supply from Lake Huron to the Flint River. Soon after, citizens began complaining about the water that flowed from their taps—but officials rebuffed them, insisting that the water was fine. Dr. Mona Hanna-Attisha, a pediatrician at the city’s public hospital, took state officials at their word and encouraged the parents and children in her care to continue drinking the water—after all, it was American tap water, blessed with the state’s seal of approval. <p><p> But a conversation at a cookout with an old friend, leaked documents from a rogue environmental inspector, and the activism of a concerned mother raised red flags about lead—a neurotoxin whose irreversible effects fall most heavily on children. Even as circumstantial evidence mounted and protests grew, Dr. Mona knew that the only thing that could stop the lead poisoning was undeniable proof—and that to get it, she’d have to enter the fight of her life. <p> What the Eyes Don’t See is the inspiring story of how Dr. Mona—accompanied by an idiosyncratic team of researchers, parents, friends, and community leaders—proved that Flint’s kids were exposed to lead and then fought her own government and a brutal backlash to expose that truth to the world. Paced like a scientific thriller, this book shows how misguided austerity policies, the withdrawal of democratic government, and callous bureaucratic indifference placed an entire city at risk. And at the center of the story is Dr. Mona herself—an immigrant, doctor, scientist, and mother whose family’s activist roots inspired her pursuit of justice. <p> What the Eyes Don’t See is a riveting, beautifully rendered account of a shameful disaster that became a tale of hope, the story of a city on the ropes that came together to fight for justice, self-determination, and the right to build a better world for their—and all of our—children.
What the F: What Swearing Reveals About Our Language, Our Brains, And Ourselves
by Benjamin K. BergenIt may be starred, beeped, and censored--yet profanity is so appealing that we can't stop using it. In the funniest, clearest study to date, Benjamin Bergen explains why, and what that tells us about our language and brains.Nearly everyone swears-whether it's over a few too many drinks, in reaction to a stubbed toe, or in flagrante delicto. And yet, we sit idly by as words are banned from television and censored in books. We insist that people excise profanity from their vocabularies and we punish children for yelling the very same dirty words that we'll mutter in relief seconds after they fall asleep. Swearing, it seems, is an intimate part of us that we have decided to selectively deny.That's a damn shame. Swearing is useful. It can be funny, cathartic, or emotionally arousing. As linguist and cognitive scientist Benjamin K. Bergen shows us, it also opens a new window onto how our brains process language and why languages vary around the world and over time.In this groundbreaking yet ebullient romp through the linguistic muck, Bergen answers intriguing questions: How can patients left otherwise speechless after a stroke still shout Goddamn! when they get upset? When did a cock grow to be more than merely a rooster? Why is crap vulgar when poo is just childish? Do slurs make you treat people differently? Why is the first word that Samoan children say not mommy but eat shit? And why do we extend a middle finger to flip someone the bird?Smart as hell and funny as fuck, What the F is mandatory reading for anyone who wants to know how and why we swear.
What the Fact?: Finding the Truth in All the Noise
by Seema YasminFrom acclaimed writer, journalist, and physician Dr. Seema Yasmin comes a &“savvy, accessible, and critical&” (Kirkus Reviews, starred review) book about the importance of media literacy, fact-based reporting, and the ability to discern truth from lies.What is a fact? What are reliable sources? What is news? What is fake news? How can anyone make sense of it anymore? Well, we have to. As conspiracy theories and online hoaxes increasingly become a part of our national discourse and &“truth&” itself is being questioned, it has never been more vital to build the discernment necessary to tell fact from fiction, and media literacy has never been more important. In this accessible guide, Dr. Seema Yasmin, an award-winning journalist, scientist, medical professional, and professor, traces the spread of misinformation and disinformation through our fast-moving media landscape and teaches young readers the skills that will help them identify and counter poorly-sourced clickbait and misleading headlines.
What the Luck?: The Surprising Role of Chance in Our Everyday Lives
by Gary Smith“[A] delightful addition to the stuff-you-think-you-know-that’s-wrong genre, á la Freakonomics, Outliers, and The Black Swan.” —Kirkus Reviews (starred review)In Israel, pilot trainees who were praised for doing well subsequently performed worse, while trainees who were yelled at for doing poorly performed better. Evidence shows that highly intelligent women tend to marry men who are less intelligent. Students who get the highest scores in third grade generally get lower scores in fourth grade. And yet, it’s wrong to conclude that screaming is an effective tool, that women choose men whose intelligence doesn’t intimidate them, or that schools are failing third graders. In fact, there’s one reason for each of these empirical facts—a statistical concept called “regression to the mean.”Regression to the mean seeks to explain, with statistics, the role of luck in our day-to-day lives. An insufficient appreciation of luck and chance can wreak all kinds of mischief in sports, education, medicine, business, politics, and more. It can make us see illness when we’re not sick and see cures when treatments are worthless. Perfectly natural random variation can lead us to attach meaning to the meaningless.Freakonomics showed how economic calculations can explain seemingly counterintuitive decision-making. Thinking, Fast and Slow identified a host of small cognitive errors that can lead to mistakes and irrational thought. Now, statistician and author of Standard Deviations Gary Smith shows—in clear, witty prose—how a statistical understanding of luck can change the way we see just about every aspect of our lives . . . and help us learn to rely less on random chance, and more on truth.
What the Signs Say: Language, Gentrification, and Place-Making in Brooklyn
by Shonna Trinch Edward SnajdrAlthough we may not think we notice them, storefronts and their signage are meaningful, and the impact they have on people is significant. What the Signs Say argues that the public language of storefronts is a key component to the creation of the place known as Brooklyn, New York. Using a sample of more than two thousand storefronts and over a decade of ethnographic observation and interviews, the study charts two very different types of local Brooklyn retail signage. The unique and consistent features of many words, large lettering, and repetition that make up Old School signage both mark and produce an inclusive and open place. In contrast, the linguistic elements of New School signage, such as brevity and wordplay, signal not only the arrival of gentrification, but also the remaking of Brooklyn as distinctive and exclusive. Shonna Trinch and Edward Snajdr, a sociolinguist and an anthropologist respectively, show how the beliefs and ideas that people take as truths about language and its speakers are deployed in these different sign types. They also present in-depth ethnographic case studies that reveal how gentrification and corporate redevelopment in Brooklyn are intimately connected to public communication, literacy practices, the transformation of motherhood and gender roles, notions of historical preservation, urban planning, and systems of privilege. Far from peripheral or irrelevant, shop signs say loud and clear that language displayed in public always matters.
What the Signs Say: Language, Gentrification, and Place-Making in Brooklyn
by Shonna Trinch Edward SnajdrAlthough we may not think we notice them, storefronts and their signage are meaningful, and the impact they have on people is significant. What the Signs Say argues that the public language of storefronts is a key component to the creation of the place known as Brooklyn, New York. Using a sample of more than two thousand storefronts and over a decade of ethnographic observation and interviews, the study charts two very different types of local Brooklyn retail signage. The unique and consistent features of many words, large lettering, and repetition that make up Old School signage both mark and produce an inclusive and open place. In contrast, the linguistic elements of New School signage, such as brevity and wordplay, signal not only the arrival of gentrification, but also the remaking of Brooklyn as distinctive and exclusive. Shonna Trinch and Edward Snajdr, a sociolinguist and an anthropologist respectively, show how the beliefs and ideas that people take as truths about language and its speakers are deployed in these different sign types. They also present in-depth ethnographic case studies that reveal how gentrification and corporate redevelopment in Brooklyn are intimately connected to public communication, literacy practices, the transformation of motherhood and gender roles, notions of historical preservation, urban planning, and systems of privilege. Far from peripheral or irrelevant, shop signs say loud and clear that language displayed in public always matters.
What to Ask: How to Learn What Customers Need but Don't Tell You
by Andrea Belk OlsonDoes capturing customer feedback feel like a pointless exercise? No matter the number of surveys, interviews, or studies conducted, we regularly fail to uncover those gems needed to make our organization stand out. It&’s no surprise given that &“expert&” guidance states the obvious, like &“Ask open-ended questions,&” &“Identify patterns,&” or &“Extract insights.&” What&’s needed is a way to discover what we&’re missing. Traditional customer feedback methods ignore two essential sources of insight: context and behavior. These reveal the WHY behind the WHAT, eliminating the ambiguity of open-ended customer feedback—and this requires a different approach. In What to Ask, author Andrea Belk Olson, CEO of applied behavioral science consulting firm Pragmadik, and head of the University of Iowa JPEC startup incubator, delivers a unique, cognitive method for discovering hidden customer needs, converting them quickly into differentiators, and avoiding the pitfalls of traditional research. Olson also details how individuals and organizations can better tune into customer needs by sharpening their strategic focus, cultivating customer-focused behaviors, and challenging cognitive biases. For anyone faced with discovering what customers really want, What to Ask delivers a concise approach for spotting those unspoken customer needs and converting them into real customer innovations.
What to Expect When No One's Expecting
by Jonathan V. LastLook around you and think for a minute: Is America too crowded?For years, we have been warned about the looming danger of overpopulation: people jostling for space on a planet that's busting at the seams and running out of oil and food and land and everything else.It's all bunk. The "population bomb" never exploded. Instead, statistics from around the world make clear that since the 1970s, we've been facing exactly the opposite problem: people are having too few babies. Population growth has been slowing for two generations. The world's population will peak, and then begin shrinking, within the next fifty years. In some countries, it's already started. Japan, for instance, will be half its current size by the end of the century. In Italy, there are already more deaths than births every year. China's One-Child Policy has left that country without enough women to marry its men, not enough young people to support the country's elderly, and an impending population contraction that has the ruling class terrified.And all of this is coming to America, too. In fact, it's already here. Middle-class Americans have their own, informal one-child policy these days. And an alarming number of upscale professionals don't even go that far--they have dogs, not kids. In fact, if it weren't for the wave of immigration we experienced over the last thirty years, the United States would be on the verge of shrinking, too.What happened? Everything about modern life--from Bugaboo strollers to insane college tuition to government regulations--has pushed Americans in a single direction, making it harder to have children. And making the people who do still want to have children feel like second-class citizens.What to Expect When No One's Expecting explains why the population implosion happened and how it is remaking culture, the economy, and politics both at home and around the world.Because if America wants to continue to lead the world, we need to have more babies.