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An Adventure in Statistics: The Reality Enigma
by Professor Andy FieldShortlisted for the British Psychological Society Book Award 2017 Shortlisted for the British Book Design and Production Awards 2016 Shortlisted for the Association of Learned & Professional Society Publishers Award for Innovation in Publishing 2016 An Adventure in Statistics: The Reality Enigma by best-selling author and award-winning teacher Andy Field offers a better way to learn statistics. It combines rock-solid statistics coverage with compelling visual story-telling to address the conceptual difficulties that students learning statistics for the first time often encounter in introductory courses - guiding students away from rote memorization and toward critical thinking and problem solving. Field masterfully weaves in a unique, action-packed story starring Zach, a character who thinks like a student, processing information, and the challenges of understanding it, in the same way a statistics novice would. Illustrated with stunning graphic novel-style art and featuring Socratic dialogue, the story captivates readers as it introduces them to concepts, eliminating potential statistics anxiety. The book assumes no previous statistics knowledge nor does it require the use of data analysis software. It covers the material you would expect for an introductory level statistics course that Field’s other books (Discovering Statistics Using IBM SPSS Statistics and Discovering Statistics Using R) only touch on, but with a contemporary twist, laying down strong foundations for understanding classical and Bayesian approaches to data analysis. In doing so, it provides an unrivalled launch pad to further study, research, and inquisitiveness about the real world, equipping students with the skills to succeed in their chosen degree and which they can go on to apply in the workplace. The Story and Main Characters The Reality Revolution In the City of Elpis, in the year 2100, there has been a reality revolution. Prior to the revolution, Elpis citizens were unable to see their flaws and limitations, believing themselves talented and special. This led to a self-absorbed society in which hard work and the collective good were undervalued and eroded. To combat this, Professor Milton Grey invented the reality prism, a hat that allowed its wearers to see themselves as they really were - flaws and all. Faced with the truth, Elpis citizens revolted and destroyed and banned all reality prisms. The Mysterious Disappearance Zach and Alice are born soon after all the prisms have been destroyed. Zach, a musician who doesn’t understand science, and Alice, a geneticist who is also a whiz at statistics, are in love. One night, after making a world-changing discovery, Alice suddenly disappears, leaving behind a song playing on a loop and a file with her research on it. Statistics to the Rescue! Sensing that she might be in danger, Zach follows the clues to find her, as he realizes that the key to discovering why Alice has vanished is in her research. Alas! He must learn statistics and apply what he learns in order to overcome a number of deadly challenges and find the love of his life. As Zach and his pocket watch, The Head, embark on their quest to find Alice, they meet Professor Milton Grey and Celia, battle zombies, cross a probability bridge, and encounter Jig:Saw, a mysterious corporation that might have something to do with Alice’s disappearance… Author News "Eight years ago I had the idea to write a fictional story through which the student learns statistics via a shared adventure with the main character..." Read the complete article from Andy Field on writing his new book Times Higher Education article: “Andy Field takes statistics adventure to a new level” Stay Connected Connect with us on Facebook and share your experiences with Andy’s texts, check out news, access free stuff, see photos, watch videos, learn about competitions, and much more. Video Links Go behind the scenes and learn more about the man behind the book: Watch Andy talk about why he created a statistics book using the framework of a novel and illustratio
Adventure Psychology: Going Knowingly into the Unknown (Routledge Research in Health, Nature and the Environment)
by Paula Reid Eric BrymerIn recent years a new set of psychological principles has emerged from research investigating adventure and adventurous activities. Adventure involves a special type of physical activity in natural contexts where participants voluntarily participate in experiences where the environment and activity are challenging, perhaps dangerous and potentially life threatening. To go on an adventure is to participate in an enduring event requiring sustainable effort, where effective performance is measured not only by success but also by survival. This book brings together the emerging literature in ‘Adventure Psychology’ that supports enduring performance and wellbeing. The first section examines sustaining performance and wellbeing. The second section studies the transformative aspect of adventure. Adventure Psychology is of use in everyday life and the techniques and understandings can help people and business prepare for the future. This book will help us all thrive despite adversity, volatility and uncertainty. Written for trainers, educators, researchers and students of sports, performance and organisational psychology as well as adventurers and endurance athletes, Adventure Psychology is designed to meet the needs of specialists across a variety of fields but importantly also to be accessible and applicable for those wanting to live life fully — to realise our full potential.
Adventures in Criminology
by Sir Leon RadzinowiczSir Leon Radzinowicz is one of the key figures in the development of criminology in the twentieth century. This account of the development of criminology intertwines his personal narrative as a criminologist with the progression of criminology itself. His experience gained from a career which has spanned 70 years since the 1920s, offers a profound overview of how the understanding of crime and criminals, of criminal justice systems and penology has changed, and of the tensions and dilemmas these pose for democratic societies.
Adventures In The Human Spirit (Third Edition)
by Philip E. BishopExceptionally student-friendly, extensively illustrated, and engagingly thought-provoking, this one-volume historical survey of the humanities is accessible--and inviting--to readers with little background in the arts and humanities. Carefully balanced among the major arts, philosophy, and religion and finely focused on selected principal events, styles, movements, and figures, it brings the past to life by including authentic documents from daily life, comparative global perspectives, and examples from literature, philosophy, music--including the contributions of women and minority artists. For individuals waiting to discover the humanities' rich connections to their own
Adventures in Social Research: Data Analysis Using IBM® SPSS® Statistics
by Earl R. Babbie Dr William E. Wagner Jeanne S. ZainoWritten by esteemed social science research authors Earl R. Babbie, William E. Wagner, and Jeanne Zaino, Adventures in Social Research: Data Analysis Using IBM® SPSS® Statistics, Ninth Edition encourages students to practice SPSS as they read about it, providing a practical, hands-on introduction to conceptualization, measurement, and association through active learning. This fully revised workbook will guide students through step-by-step instruction on data analysis using the latest version of SPSS and the most up to date General Social Survey data. Arranged to parallel most introductory research methods texts, this text starts with an introduction to computerized data analysis and the social research process, then takes readers step-by-step through univariate, bivariate, and multivariate analysis using SPSS Statistics. In this revised edition, active and collaborative learning will be emphasized as students engage in a series of practical investigative exercises.
Adventures in Social Research: Data Analysis Using IBM® SPSS® Statistics
by Earl R. Babbie Dr William E. Wagner Jeanne S. ZainoWritten by esteemed social science research authors Earl R. Babbie, William E. Wagner, and Jeanne Zaino, Adventures in Social Research: Data Analysis Using IBM® SPSS® Statistics, Ninth Edition encourages students to practice SPSS as they read about it, providing a practical, hands-on introduction to conceptualization, measurement, and association through active learning. This fully revised workbook will guide students through step-by-step instruction on data analysis using the latest version of SPSS and the most up to date General Social Survey data. Arranged to parallel most introductory research methods texts, this text starts with an introduction to computerized data analysis and the social research process, then takes readers step-by-step through univariate, bivariate, and multivariate analysis using SPSS Statistics. In this revised edition, active and collaborative learning will be emphasized as students engage in a series of practical investigative exercises.
Adventures in Social Research: Data Analysis Using IBM® SPSS® Statistics
by Earl R. Babbie Dr William E. Wagner Jeanne S. ZainoInspire students to pursue their own adventures in social research with this practical, hands-on introduction to data conceptualization, measurement, and association through active learning. Adventures in Social Research: Data Analysis Using IBM® SPSS® Statistics from Earl Babbie, William E. Wagner, III, and Jeanne Zaino offers a practical, hands-on introduction to the logic of social science research for students in many disciplines. The fully revised Tenth Edition offers step-by-step instruction on data analysis using the latest version (24.0) of SPSS and current data from the General Social Survey. Organized to parallel most introductory research methods texts, this text starts with an introduction to computerized data analysis and the social research process, then takes readers step-by-step through univariate, bivariate, and multivariate analysis using SPSS Statistics. The range of topics, from beginning to advanced, make Adventures in Social Research appropriate for both undergraduate and graduate courses.
Adventures in Social Research: Data Analysis Using IBM® SPSS® Statistics
by Earl R. Babbie Dr William E. Wagner Jeanne S. ZainoInspire students to pursue their own adventures in social research with this practical, hands-on introduction to data conceptualization, measurement, and association through active learning. Adventures in Social Research: Data Analysis Using IBM® SPSS® Statistics from Earl Babbie, William E. Wagner, III, and Jeanne Zaino offers a practical, hands-on introduction to the logic of social science research for students in many disciplines. The fully revised Tenth Edition offers step-by-step instruction on data analysis using the latest version (24.0) of SPSS and current data from the General Social Survey. Organized to parallel most introductory research methods texts, this text starts with an introduction to computerized data analysis and the social research process, then takes readers step-by-step through univariate, bivariate, and multivariate analysis using SPSS Statistics. The range of topics, from beginning to advanced, make Adventures in Social Research appropriate for both undergraduate and graduate courses.
Adventures in Social Research: Data Analysis Using IBM SPSS Statistics
by Earl R. Babbie Jeanne S. Zaino William E. WagnerThis text provides a practical, hands-on introduction to data conceptualization, measurement, and association through active learning. Students get step-by-step instruction on data analysis using the latest version of SPSS and the most current General Social Survey data. The text starts with an introduction to computerized data analysis and the social research process, then walks users through univariate, bivariate, and multivariate analysis using SPSS. The book contains applications from across the social sciences—sociology, political science, social work, criminal justice, health—so it can be used in courses offered in any of these departments. The Eleventh Edition uses the latest general Social Survey (GSS) data, and the latest available version of SPSS. The GSS datasets now offer additional variables for more possibilities in the demonstrations and exercises within each chapter.
Adventures in Social Research: Data Analysis Using IBM SPSS Statistics
by Earl R. Babbie Jeanne S. Zaino William E. WagnerThis text provides a practical, hands-on introduction to data conceptualization, measurement, and association through active learning. Students get step-by-step instruction on data analysis using the latest version of SPSS and the most current General Social Survey data. The text starts with an introduction to computerized data analysis and the social research process, then walks users through univariate, bivariate, and multivariate analysis using SPSS. The book contains applications from across the social sciences—sociology, political science, social work, criminal justice, health—so it can be used in courses offered in any of these departments. The Eleventh Edition uses the latest general Social Survey (GSS) data, and the latest available version of SPSS. The GSS datasets now offer additional variables for more possibilities in the demonstrations and exercises within each chapter.
Adventures in the Orgasmatron: How the Sexual Revolution Came to America
by Christopher TurnerOne of The Economist's 2011 Books of the Year A Boston Globe Best Nonfiction Book of 2011 Well before the 1960s, a sexual revolution was under way in America, led by expatriated European thinkers who saw a vast country ripe for liberation. In Adventures in the Orgasmatron, Christopher Turner tells the revolution's story—an illuminating, thrilling, often bizarre story of sex and science, ecstasy and repression. Central to the narrative is the orgone box—a tall, slender construction of wood, metal, and steel wool. A person who sat in the box, it was thought, could elevate his or her "orgastic potential." The box was the invention of Wilhelm Reich, an outrider psychoanalyst who faced a federal ban on the orgone box, an FBI investigation, a fraught encounter with Einstein, and bouts of paranoia. In Turner's vivid account, Reich's efforts anticipated those of Alfred Kinsey, Herbert Marcuse, and other prominent thinkers—efforts that brought about a transformation of Western views of sexuality in ways even the thinkers themselves could not have imagined.
Adventures of an Accidental Sociologist
by Peter L. BergerPeter L. Berger is arguably the best-known American sociologist living today. Since the 1960s he has been publishing books on many facets of the American social scene, and several are now considered classics. So it may be hard to believe Professor Berger's description of himself as an "accidental sociologist." But that in fact accurately describes how he stumbled into sociology. In this witty, intellectually stimulating memoir, Berger explains not only how he became a social scientist, but the many adventures that this calling has led to. Rather than writing an autobiography, he focuses on the main intellectual issues that motivated his work and the various people and situations he encountered in the course of his career. Full of memorable vignettes and colorful characters depicted in a lively narrative often laced with humor, Berger's memoir conveys the excitement that a study of social life can bring. The first part of the book describes Berger's initiation into sociology through the New School for Social Research, "a European enclave in the midst of Greenwich Village bohemia." Berger was first a student at the New School and later a young professor amidst a clique of like-minded individuals. There he published The Social Construction of Reality (with colleague Thomas Luckmann), one of his most successful books, followed by The Sacred Canopy on the sociology of religion, also still widely cited. The book covers Berger's experience as a "globe-trekking sociologist" including trips to Mexico, where he studied approaches to Third World poverty; to East Asia, where he discovered the potential of capitalism to improve social conditions; and to South Africa, where he chaired an international study group on the future of post-Apartheid society. Berger then tells about his role as the director of a research center at Boston University. For over two decades he and his colleagues have been tackling such important issues as globalization, the secularization of Europe, and the ongoing dialectic between relativism and fundamentalism in contemporary culture.What comes across throughout is Berger's boundless curiosity with the many ways in which people interact in society. This book offers longtime Berger readers as well as newcomers to sociology proof that the sociologist's attempt to explain the world is anything but boring.
Adversarial and Uncertain Reasoning for Adaptive Cyber Defense: Control- and Game-Theoretic Approaches to Cyber Security (Lecture Notes in Computer Science #11830)
by Sushil Jajodia George Cybenko Peng Liu Cliff Wang Michael WellmanToday’s cyber defenses are largely static allowing adversaries to pre-plan their attacks. In response to this situation, researchers have started to investigate various methods that make networked information systems less homogeneous and less predictable by engineering systems that have homogeneous functionalities but randomized manifestations. The 10 papers included in this State-of-the Art Survey present recent advances made by a large team of researchers working on the same US Department of Defense Multidisciplinary University Research Initiative (MURI) project during 2013-2019. This project has developed a new class of technologies called Adaptive Cyber Defense (ACD) by building on two active but heretofore separate research areas: Adaptation Techniques (AT) and Adversarial Reasoning (AR). AT methods introduce diversity and uncertainty into networks, applications, and hosts. AR combines machine learning, behavioral science, operations research, control theory, and game theory to address the goal of computing effective strategies in dynamic, adversarial environments.
Adverse Events: Race, Inequality, and the Testing of New Pharmaceuticals (Anthropologies of American Medicine: Culture, Power, and Practice)
by Jill A. FisherExplores the social inequality of clinical drug testing and its effects on scientific resultsImagine that you volunteer for the clinical trial of an experimental drug. The only direct benefit of participating is that you will receive up to $5,175. You must spend twenty nights literally locked in a research facility. You will be told what to eat, when to eat, and when to sleep. You will share a bedroom with several strangers. Who are you, and why would you choose to take part in this kind of study? This book explores the hidden world of pharmaceutical testing on healthy volunteers. Drawing on two years of fieldwork in clinics across the country and 268 interviews with participants and staff, it illustrates how decisions to take part in such studies are often influenced by poverty and lack of employment opportunities. It shows that healthy participants are typically recruited from African American and Latino/a communities, and that they are often serial participants, who obtain a significant portion of their income from these trials. This book reveals not only how social inequality fundamentally shapes these drug trials, but it also depicts the important validity concerns inherent in this mode of testing new pharmaceuticals. These highly controlled studies bear little resemblance to real-world conditions, and everyone involved is incentivized to game the system, ultimately making new drugs appear safer than they really are. Adverse Events provides an unprecedented view of the intersection of racial inequalities with pharmaceutical testing, signaling the dangers of this research enterprise to both social justice and public health.
Adverse Events: Race, Inequality, and the Testing of New Pharmaceuticals (Anthropologies of American Medicine: Culture, Power, and Practice #9)
by Jill A. FisherWinner, 2022 Donald W. Light Award for Applied Medical Sociology, given by the Medical Sociology Section of the American Sociological AssociationWinner, 2021 Robert K. Merton Book Award, given by the Science, Knowledge, and Technology Section of the American Sociological Association2021 Outstanding Academic Title, Choice MagazineExplores the social inequality of clinical drug testing and its effects on scientific resultsImagine that you volunteer for the clinical trial of an experimental drug. The only direct benefit of participating is that you will receive up to $5,175. You must spend twenty nights literally locked in a research facility. You will be told what to eat, when to eat, and when to sleep. You will share a bedroom with several strangers. Who are you, and why would you choose to take part in this kind of study? This book explores the hidden world of pharmaceutical testing on healthy volunteers. Drawing on two years of fieldwork in clinics across the country and 268 interviews with participants and staff, it illustrates how decisions to take part in such studies are often influenced by poverty and lack of employment opportunities. It shows that healthy participants are typically recruited from African American and Latino/a communities, and that they are often serial participants, who obtain a significant portion of their income from these trials. This book reveals not only how social inequality fundamentally shapes these drug trials, but it also depicts the important validity concerns inherent in this mode of testing new pharmaceuticals. These highly controlled studies bear little resemblance to real-world conditions, and everyone involved is incentivized to game the system, ultimately making new drugs appear safer than they really are. Adverse Events provides an unprecedented view of the intersection of racial inequalities with pharmaceutical testing, signaling the dangers of this research enterprise to both social justice and public health.
Adverse Impact: Implications for Organizational Staffing and High Stakes Selection (SIOP Organizational Frontiers Series)
by James L. OuttzThis text is the best single repository for a comprehensive examination of the scientific research and practical issues associated with adverse impact. Adverse impact occurs when there is a significant difference in organizational outcomes to the disadvantage of one or more groups defined on the basis of demographic characteristics such as race, ethnicity, gender, age, religion, etc. This book shows, based on scientific research, how to design selection systems that minimize subgroup differences. The primary object of this volume in the SIOP series is to bring together renowned experts in this field to present their viewpoints and perspectives on what underlies adverse impact, where we are in terms of assessing it and what we may have learned (or not learned) about minimizing it.
Adverse Impact Analysis: Understanding Data, Statistics, and Risk
by Scott B. Morris Eric M. DunleavyCompliance with federal equal employment opportunity regulations, including civil rights laws and affirmative action requirements, requires collection and analysis of data on disparities in employment outcomes, often referred to as adverse impact. While most human resources (HR) practitioners are familiar with basic adverse impact analysis, the courts and regulatory agencies are increasingly relying on more sophisticated methods to assess disparities. Employment data are often complicated, and can include a broad array of employment actions (e.g., selection, pay, promotion, termination), as well as data that span multiple protected groups, settings, and points in time. In the era of "big data," the HR analyst often has access to larger and more complex data sets relevant to employment disparities. Consequently, an informed HR practitioner needs a richer understanding of the issues and methods for conducting disparity analyses. This book brings together the diverse literature on disparity analysis, spanning work from statistics, industrial/organizational psychology, human resource management, labor economics, and law, to provide a comprehensive and integrated summary of current best practices in the field. Throughout, the description of methods is grounded in the legal context and current trends in employment litigation and the practices of federal regulatory agencies. The book provides guidance on all phases of disparity analysis, including: How to structure diverse and complex employment data for disparity analysis How to conduct both basic and advanced statistical analyses on employment outcomes related to employee selection, promotion, compensation, termination, and other employment outcomes How to interpret results in terms of both practical and statistical significance Common practical challenges and pitfalls in disparity analysis and strategies to deal with these issues
Adverse Impact Analysis: Understanding Data, Statistics, and Risk
by Scott B. Morris Eric M. DunleavyCompliance with federal equal employment opportunity regulations, including civil rights laws and affirmative action requirements, requires collection and analysis of data on disparities in employment outcomes, often referred to as adverse impact. While most human resources (HR) practitioners are familiar with basic adverse impact analysis, the courts and regulatory agencies are increasingly relying on more sophisticated methods to assess disparities. Employment data are often complicated, and can include a broad array of employment actions (e.g., selection, pay, promotion, termination), as well as data that span multiple protected groups, settings, and points in time. In the era of "big data," the HR analyst often has access to larger and more complex data sets relevant to employment disparities. Consequently, an informed HR practitioner needs a richer understanding of the issues and methods for conducting disparity analyses.This book brings together the diverse literature on disparity analysis, spanning work from statistics, industrial/organizational psychology, human resource management, labor economics, and law, to provide a comprehensive and integrated summary of current best practices in the field. Throughout, the description of methods is grounded in the legal context and current trends in employment litigation and the practices of federal regulatory agencies. The book provides guidance on all phases of disparity analysis, including: How to structure diverse and complex employment data for disparity analysis How to conduct both basic and advanced statistical analyses on employment outcomes related to employee selection, promotion, compensation, termination, and other employment outcomes How to interpret results in terms of both practical and statistical significance Common practical challenges and pitfalls in disparity analysis and strategies to deal with these issues
Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives
by Robert J. Morais Timothy de Waal MalefytExamining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners.Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design.
Advertising and Consumer Citizenship: Gender, Images and Rights (Transformations)
by Anne M. CroninUsing a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of:* Sex* Class* Race.It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and gender.
Advertising and Multilingual Repertoires: from Linguistic Resources to Patterns of Response (Routledge Focus on Linguistics)
by Marco SantelloAdvertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key linguistic processes involved in advertising discourse, and analyses the relationship between the linguistic repertoires of audiences and language use in advertising. This book: Showcases the most recent advancements in linguistic research as applied to the study of advertising and multilingualism, adopting an approach that focuses on linguistic resources; Examines how advertisements make use of language(s), including Italian and the use of English as a foreign language, in order to attract attention and persuade their audience; Familiarises readers with response mechanisms that bilinguals and multilinguals experience when exposed to advertising in different languages; Demonstrates both qualitative and quantitative approaches to researching the intersections between language and marketing. Advertising and Multilingual Repertoires is key reading for postgraduate students and researchers in the field of language and advertising.
Advertising and Public Memory: Social, Cultural and Historical Perspectives on Ghost Signs (Routledge Research in Cultural and Media Studies)
by Stefan Schutt Sam Roberts Leanne WhiteThis is the first scholarly collection to examine the social and cultural aspects on the worldwide interest in the faded remains of advertising signage (popularly known as ‘ghost signs’). Contributors to this volume examine the complex relationships between the signs and those who commissioned them, painted them, viewed them and view them today. Topics covered include cultural memory, urban change, modernity and belonging, local history and place-making, the crowd-sourced use of online mobile and social media to document and share digital artefacts, ‘retro’ design and the resurgence in interest in the handmade. The book is international and interdisciplinary, combining academic analysis and critical input from practitioners and researchers in areas such as cultural studies, destination marketing, heritage advertising, design, social history and commercial archaeology.
Advertising and the World Wide Web
by David W. Schumann Esther ThorsonThe chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of Advertising Age. Although there is a noticeable trend to define Web advertising by comparing it to traditional media, it is clear that Web advertising just won't fit the old mold. Keith Reinhard of DDB Needham actually articulates this linkage between the old and new in his invited chapter. What the reader will encounter in Advertising and the World Wide Web is a solid conception of how Web advertising is different from anything that has come before. There are numerous discussions on consumer and advertiser interactivity, the role of Web advertising within larger campaigns, audience segmentation, and alternative Web-based promotion formats. The five sections cover definition and theory, structure, specific applications, legal issues, and the voice of the practitioner. Although there remain a few nay-sayers concerning the future of Web advertising, the reader will be able to see just how incredibly high-impact this new medium has become and the vast potential that it holds for future promotional endeavors.
Advertising Exposure, Memory and Choice
by Andrew A. MitchellTheoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. This focus implicitly assumes attitudes are a good predictor of behavior, which they generally are not, and downplays the role of memory, in that, there is generally a considerable amount of time between advertising exposure and purchase decisions in most marketing situations. Recently, a number of researchers have developed conceptual models which provide an explicit link between two separate events -- advertising exposure and purchase behavior -- with memory providing the link between these events. Originally presented at the eighth annual Advertising and Consumer Psychology Conference held in Toronto, some chapters in this volume present recent research on the role of inferences in advertising situations, the effects of exposure to multiple advertisements, message receptivity, drama advertisements and the use of EEG in measuring advertising effectiveness. Contributions focus on research examining the effects of advertising exposure on consumer information processing and decision making. This book will be of interest to consumer psychologists and professionals in advertising and marketing.
Advertising, Gender and Society: A Psychological Perspective
by Magdalena Zawisza-RileyAdvertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules. Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising. Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making.