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Advertising Literacy for Young Audiences in the Digital Age: A Critical Attitude to Embedded Formats
by Beatriz Feijoo Erika Fernández GómezThis book analyzes how children and adolescents aged between 10 and 17 engage with digital advertising and highlights the importance of promoting advertising literacy to help young audiences recognize advertising and distinguish it from other media content in the digital age. As the advertising sector evolves, incorporating new formats like branded content and influencer marketing, the frontiers between commercial content and regular media become blurred, posing a challenge for children and adolescents to discern persuasive intent in advertising and distinguish advertising from other media content. In this context, it is crucial to assess children and adolescents’ preparedness to navigate digital advertising effectively by understanding their level of advertising literacy. With a higher level of advertising literacy, young audiences can evaluate advertisements, considering factors such as product appeal, presentation, and relevance to their experiences, as well as grasp thepurpose behind advertising and the techniques employed. This contributed volume brings together empirical studies and literature reviews to present an overview of the current research on advertising literacy among boys and girls aged between 10 and 17 in different countries to help educators, policymakers, advertisers, and society at large collaborate in nurturing responsible, informed, and ethically conscious digital citizens. Advertising Literacy for Young Audiences in the Digital Age: A Critical Attitude to Embedded Formats will be of interest to researchers working with media education, media sociology and childhood and adolescence studies. It will also help educators and policymakers develop better strategies to prepare children and adolescents to navigate digital advertising effectively.
Advertising Myths: The Strange Half-Lives of Images and Commodities
by Anne CroninAdvertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and articulate with programmes of social engineering aimed at altering consumption patterns. This book will be essential reading for students and academics of advertising and consumption.
Advocacy
by John DalyWhen a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? Leadership and communications expert John Daly has a straightforward answer: it wasn't sold to them as well. If the best idea is yours, how can you increase the chances that it gains the support of the group? In Advocacy: Championing Ideas and Influencing Others, Daly explains in full detail how to transform ideas into practice. To be successful, leaders in every type of organization must find practical and action-oriented ways to market their ideas and achieve buy-in from the members of the group. Daly offers a comprehensive action guide that explains how to shape opinion, inspire action, and achieve results. Drawing on current research in the fields of persuasion, power relations, and behavior change, he discusses the complex factors involved in selling an idea--the context of the communication, the type of message being promoted, the nature and interests of the audience, the emotional tenor of the issues at stake, and much more. For the businessperson, politician, or any other member of a group who seeks the satisfaction of having his or her own idea take shape and become reality, this book is an essential guide.
Advocacy for Social Change: Coalitions and the Organizations That Lead Them (Solving Social Problems)
by Herbert J. RubinThis book portrays how small, geographically dispersed, and progressive social change and social service organizations working within a coalition can influence national-level social policies. Based on extensive empirical research on two national organizations and their local affiliates, one focusing on affordable housing and the other working to protect lower-income communities, this book shows the ways in which professionally staffed organizations that coordinate coalitions come about, and describes their work to mobilize coalition members to lobby and advocate, providing information, analysis and instruction to facilitate such action and, in so doing, becoming the public voice for the social change efforts of coalitions. Advocacy for Social Change details the characteristics of these organizations that the author has labeled as focal catalytic coalition organizations and then provides numerous examples of campaigns led by them on affordable housing and economic justice; campaigns that illustrate tactics that other social change organizations can emulate. As such, it will appeal to scholars of sociology with interests in social problems, social action, political sociology, urban studies, community development and organizing while extending the literature on interest group lobbying.
Advocacy in English Language Teaching and Learning
by Heather A. Linville James WhitingAppropriate for those new to the topic and established scholars, this holistic text examines the nexus of advocacy and English-language teaching, beginning with theories of advocacy, covering constraints and challenges in practice, and offering a range of hands-on perspectives in different contexts and with different populations. Bringing together wide-ranging and diverse viewpoints in TESOL, this volume examines the role of advocacy through a social justice lens in a range of contexts, including K-12 classrooms and schools, adult and higher education settings, families and communities, and teacher-education programs and professional organizations. Advocacy in English Language Teaching and Learning offers readers a deeper understanding of what advocacy is and can be, and gives teacher candidates and educators the tools to advocate for their students, their families and communities, and their profession.
Advocacy Organizations and Collective Action
by Mary Kay Gugerty Aseem PrakashAdvocacy organizations are viewed as actors motivated primarily by principled beliefs. This volume outlines a new agenda for the study of advocacy organizations, proposing a model of NGOs as collective actors that seek to fulfil normative concerns and instrumental incentives, face collective action problems, and compete as well as collaborate with other advocacy actors. The analogy of the firm is a useful way of studying advocacy actors because individuals, via advocacy NGOs, make choices which are analytically similar to those that shareholders make in the context of firms. The authors view advocacy NGOs as special types of firms that make strategic choices in policy markets which, along with creating public goods, support organizational survival, visibility, and growth. Advocacy NGOs' strategy can therefore be understood as a response to opportunities to supply distinct advocacy products to well-defined constituencies, as well as a response to normative or principled concerns.
Advocating for Sociolinguistic Justice in the United States: Empowering Spanish-speaking Communities (Routledge Studies in Sociolinguistics)
by Pellicia, Michelle F. Ramos Patricia MacGregor-Mendoza Mercedes Niño-MurciaThis collection focuses on social awareness and critical language awareness with the goal of enlightening and empowering multilingual and multicultural communities across the U.S.Each chapter brings to light the trauma, gaps in services and misguided societal perceptions that adversely impact communities whose linguistic and cultural background and/or status as migrants place them in vulnerable situations. In doing so, the authors and editors demonstrate how an increased awareness of diverse communities’ linguistic and cultural wealth can be leveraged to build strength and resilience in order to overcome physical, verbal or symbolic violence and provide remedies for inequities in educational, medical, and legal contexts.Showcasing discussions of the intersectionality and contexts in which language, power, migration, and the cultural funds of knowledge of minoritized communities interact, this volume will be of interest to students, scholars, and educators in sociolinguistics, applied linguistics, and language education.
Advocating Transitional Justice in Africa: The Role of Civil Society (Springer Series in Transitional Justice)
by Jasmina Brankovic Hugo van der MerweThis volume documents and analyses the strategies used by African civil society organisations to lobby for and enact transitional justice measures in their countries. The book offers local practitioners and African scholars space to reflect on the development and effectiveness of strategies in promoting transitional justice, as well as to identify the theoretical and contextual influences on transitional justice work. Most importantly, it presents lessons and best practices for advocating transitional justice. This edited volume fills a significant gap by providing an up-to-date regional African perspective on transitional justice in the form of a compilation of country-specific and thematic analyses of agenda-setting and lobbying efforts. It also offers insights into the state-civil society relationship on the continent. While including some historical perspective, the book chapters provide fresh and up-to-date insights into ongoing transitional justice efforts that are key to defining the future of how the field is understood in theory and in practice.
Aerial Play: Drone Medium, Mobility, Communication, and Culture (Geographies of Media)
by Julia M. HildebrandThis book explores recreational uses of consumer drones from the lenses of media ecology, mobile communication, mobilities research, and science and technology studies. In this provocative ethnography, Julia M. Hildebrand discusses camera drones as mobile media for meaningful play. She thus widens perspectives onto the flying camera as foremost unmanned aircraft, spying tool, or dangerous toy towards a more comprehensive understanding of its potentials.How should we situate drone practices in recreational spaces? What ways of seeing, moving, and being do hobby drones open up? Across chapters about drone geography, communication, mobility, visuality, and human-machine relations, Aerial Play introduces novel frameworks for drone affordances, such as communication on the fly, disembodied mobilities, auratic vertical play, and drone-mindedness.In the mobile companionship with her own drone, Hildebrand contributes an innovative “auto-technographic” method for the self-reflective study of media and mobility. Ultimately, her grounded and aerial fieldwork illuminates new technological, mobile, visual, and social relations in everyday spaces.
Aeromedical Transportation: A Clinical Guide
by Terence MartinThis book focuses on the principles of aeromedical transport and includes latest research and new chapters on the transport of intensive care patients and medical emergencies/death in flight. It is intended for medical personnel whose duties include the transportation of the sick and injured by air.
Aeromobilities (International Library of Sociology)
by Saulo Cwerner Sven Kesselring John UrryAeromobilities is a collection of essays that tackle in many different ways the growing importance of aviation and air travel in our hypermobile, globalized world. Providing a multidisciplinary focus on issues ranging from global airports to the production of airspace, from airline work to helicopters, and from movement in airports to software systems, Aeromobilities seeks to enhance our understanding of space, time and mobility in the age of mass air travel. From Sao Paulo to Sydney, Aeromobilities draws on local experiences of airspaces to generate theory and research that are global in scope. It is the first book of its kind, bringing together a wide range of theoretical and methodological approaches to aviation and air travel in the social sciences and humanities, while emphasizing the central role of aeromobilities in contemporary social relations. In a world where virtually every aspect of social life is touched upon, in one way or another, by the complex global network of airline flows, with its large passenger aircraft and iconic international airports, Aeromobilities provides innovative analyses of some of the most fundamental and influential mobility networks of our time.
Aerotropolis: The Way We'll Live Next
by John D. Kasarda Greg LindsayThis brilliant and eye-opening look at the new phenomenon called the aerotropolis gives us a glimpse of the way we will live in the near future—and the way we will do business too. Not so long ago, airports were built near cities, and roads connected the one to the other. This pattern—the city in the center, the airport on the periphery— shaped life in the twentieth century, from the central city to exurban sprawl. Today, the ubiquity of jet travel, round-the-clock workdays, overnight shipping, and global business networks has turned the pattern inside out. Soon the airport will be at the center and the city will be built around it, the better to keep workers, suppliers, executives, and goods in touch with the global market. This is the aerotropolis: a combination of giant airport, planned city, shipping facility, and business hub. The aerotropolis approach to urban living is now reshaping life in Seoul and Amsterdam, in China and India, in Dallas and Washington, D.C. The aerotropolis is the frontier of the next phase of globalization, whether we like it or not. John D. Kasarda defined the term "aerotropolis," and he is now sought after worldwide as an adviser. Working with Kasarda's ideas and research, the gifted journalist Greg Lindsay gives us a vivid, at times disquieting look at these instant cities in the making, the challenges they present to our environment and our usual ways of life, and the opportunities they offer to those who can exploit them creatively. Aerotropolis is news from the near future—news we urgently need if we are to understand the changing world and our place in it.
Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond
by Pauline BrownLongtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world’s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence—or “the other AI,” as Brown refers to it. Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills. Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences.
The Aesthetic View of Moral Education
by Chuanbao TanThe Aesthetic View of Moral Education is the result of in-depth interdisciplinary research in education and aesthetic studies. This book advocates the use of aesthetic ideas and methods to transform moral education activities, which are often trapped in a state of forced indoctrination. This book aims to address the problems of moral education in China and share certain commonalities in the exploration of educational theory. The aesthetic view of moral education is a new and practical philosophy of education. The author's theory of moral education as the appreciation of beauty, the creation of beauty, and the theory of the attainment of the ultimate realm of moral education provide an in-depth analysis of the functions of aesthetic education for moral cultivation. The author also offers unique interpretations of the aesthetic transformation of the process of moral education itself and the pursuit of the realm of moral life and education. This book will be essential reading for students and scholars of education and philosophy, East Asian studies, and readers interested in China's cultural traditions.
Aesthetico-Cultural Cosmopolitanism and French Youth: The Taste Of The World (Consumption And Public Life Ser.)
by Vincenzo Cicchelli Sylvie OctobreBy examining cultural consumption, tastes and imaginaries as a means of relating to the world, this book describes the effects of globalization on young people from an aesthetic and cultural perspective. It employs the concept of aesthetico-cultural cosmopolitanism to analyse the emergence of an aesthetic openness to alterity as a new generational "good taste". Aesthetico-Cultural Cosmopolitanism and French Youth critically examines the consumption of cultural products and imaginaries that provide genuine insight into social change, particularly in regards to young people, who play the largest role in cultural circulation. This book will be of interest to students and academics across a wide range of readers, including cultural theorists, and students engaged in debates on cultural consumption, the globalization of culture and transnational aesthetic codes.
Aesthetics and the Revolutionary City: Real and Imagined Havana (Studies of the Americas)
by James Clifford KentAesthetics and the Revolutionary City engages in alternative ways of reading foreign visual representations of Havana through analysis of advertising images, documentary films, and photographic texts. It explores key narratives relating to the projection of different Havana imaginaries and focuses on a range of themes including: pre-revolutionary Cuba; the dream of revolution; and the metaphor of the city “frozen-in-time.” The book also synthesizes contemporary debates regarding the notion of Havana as a real and imagined city space and fleshes out its theoretical insights with a series of stand-alone, important case studies linked to the representation of the Cuban capital in the Western imaginary. The interpretations in the book bring into focus a range of critical historical moments in Cuban history (including the Cuban Revolution and the “Special Period”) and consider the ways in which they have been projected in advertising, documentary film and photography outside the island.
The Aesthetics of Rule and Resistance: Analyzing Political Street Art in Latin America (Protest, Culture & Society #29)
by Lisa BogertsEffective visual communication has become an essential strategy for grassroots political activists, who use images to publicly express resistance and make their claims visible in the struggle for political power. However, this “aesthetics of resistance” is also employed by political and economic elites for their own purposes, making it increasingly difficult to distinguish from the “aesthetics of rule.” Through illuminating case studies of street art in Buenos Aires, Bogotá, Caracas, and Mexico City, The Aesthetics of Rule and Resistance explores the visual strategies of persuasion and meaning-making employed by both rulers and resisters to foster self-legitimization, identification, and mobilization.
The Aesthetics of Rule and Resistance: Analyzing Political Street Art in Latin America (Protest, Culture & Society #29)
by Lisa BogertsEffective visual communication has become an essential strategy for grassroots political activists, who use images to publicly express resistance and make their claims visible in the struggle for political power. However, this “aesthetics of resistance” is also employed by political and economic elites for their own purposes, making it increasingly difficult to distinguish from the “aesthetics of rule.” Through illuminating case studies of street art in Buenos Aires, Bogotá, Caracas, and Mexico City, The Aesthetics of Rule and Resistance explores the visual strategies of persuasion and meaning-making employed by both rulers and resisters to foster self-legitimization, identification, and mobilization.
Aesthetics, Organization, and Humanistic Management (Humanistic Management)
by Monika KosteraThis book is a reaction to the reductionist and exploitative ideas dominating the mainstream contemporary management discourse and practice, and an attempt to broaden the horizons of possibility for both managers and organization scholars. It brings together the scholarly fields of humanistic management and organizational aesthetics, where the former brings in the unshakeable focus on the human condition and concern for dignity, emancipation, and the common good, while the latter promotes reflection, openness, and appreciation for irreducible complexity of existence. It is a journey towards wholeness undertaken by a collective of management and organization theorists, philosophers, artists, and art curators. Reading this book’s contributions can help both academics and practitioners work towards building organizational practices aimed at (re)acquiring wholeness by developing aesthetic awareness allowing for more profound understandings of performativity, insights into the dynamics of power, appreciation of ambiguity and ambivalence, and a much needed grasp of complexity. The varied ways of engaging with art explored by the authors promote imaginative insights into and reflection on the beauty and vicissitudes of organizing, of management knowledge and collective expression. It will be of interest to researchers, academics, practitioners, and students in the fields of organizational theory and practice, business and management history, human resource management, and culture management.
The Aesthetics, Poetics, and Rhetoric of Soccer (Routledge Research in Sport, Culture and Society)
by Ridvan Askin Catherine Diederich Aline BieriSoccer has long been known as 'the beautiful game'. This multi-disciplinary volume explores soccer, soccer culture, and the representation of soccer in art, film, and literature, using the critical tools of aesthetics, poetics, and rhetoric. Including international contributions from scholars of philosophy, literary and cultural studies, linguistics, art history, and the creative arts, this book begins by investigating the relationship between beauty and soccer and asks what criteria should be used to judge the sport’s aesthetic value. Covering topics as diverse as humor, national identity, style, celebrity, and social media, its chapters examine the nature of fandom, the role of language, and the significance of soccer in contemporary popular culture. It also discusses what one might call the ‘stylistics’ of soccer, analyzing how players, fans, and commentators communicate on and off the pitch, in the press, on social media, and in wider public discourse. The Aesthetics, Poetics, and Rhetoric of Soccer makes for fascinating reading for anybody with an interest in sport, culture, literature, philosophy, linguistics, and society.
Aesthetics, Politics, Pedagogy and Tagore: A Transcultural Philosophy of Education (Palgrave Studies in Education and Transculturalism)
by Ranjan GhoshThis book provides a radical rethinking of the prominent Indian thinker Rabindranath Tagore, exploring how his philosophy of education relates to the ideas of Western theorists such as Kant, Plato and Aristotle. Tagore's thoughts on pedagogy, university and formal education are subjected to a fascinating critique within Ghosh's transcultural framework, referencing a wide range of thinkers across varying time periods, places, and cultures, and developing a greater sensitivity to other traditions, languages, and forms of thinking and writing. The book changes the way we have so far thought about the educationist Tagore, and will be of interest to scholars and specialists of literature, Indian history, and philosophy of education. It is political, deeply philosophical and has a transcultural take on our understanding of a variety of issues relating to Tagore and to philosophy of education in general.
Aesthetics, Well-being and Health: Essays within Architecture and Environmental Aesthetics (Routledge Library Editions: Ethnoscapes)
by Birgit ColdIn everyday life, most people do not reflect seriously on the impacts of architecture and environmental aesthetics on their well-being and health. Originally published in 2001 as part of the Ethnoscapes: Current Challenges in the Environmental Social Sciences series, reissued now with a new series introduction, Aesthetics, Well-being and Health: Essays within Architecture and Environmental Aesthetics, is an intriguing volume bringing together professionals working in architecture, planning, urban design and social policy with academics from both humanities and social sciences to provide a broad-based and insightful discussion on how aesthetics affect us emotionally and physically. The essays help us understand our cultural and individual preferences related to the quality of the environment and challenge the common belief that environmental beauty is a matter of personal taste. A wide range of concepts are discussed such as place identity, multi-sensuous and emotional processes, geometrical order and controlled space, architectural plasticity, aesthetically real and virtual values, participative design processes, ethics in architecture, and beauty and happiness. The book highlights the importance for today's society to engage more in aesthetic ethics and to understand the significance of creating aesthetically pleasing environments.
Affect, Alienation, and Politics in Therapeutic Culture: Capitalism on the Skin
by Suvi SalmenniemiThis book contributes to research on therapeutic culture by drawing on longstanding ethnographic work and by offering a new theoretical reading of therapeutic culture in today's society. It suggests that the therapeutic field serves as a key site in which a number of contradictions of capitalism are confronted and lived out. It shows that therapeutic engagements are inherently ambivalent and contradictory, as they can be articulated and engaged with in many different ways and harnessed for diverse, and often contradictory, political projects. The book takes issue with the interpretation of therapeutic culture as merely individualising, depoliticizing and working in congruence with neoliberalism, and shows that therapeutic engagements may also open up a space for contestation and critique of neoliberal capitalism, animate collective action for social change and articulate alternative forms of life and subjectivities. The book will speak to a wide variety of audiences in the social sciences and will be of particular interest to those working in the fields of sociology, anthropology, critical psychology, cultural studies, gender studies, and critical social theory.
Affect and Cognition in Criminal Decision Making: Between Rational Choices And Lapses Of Self-control (Crime Science Series)
by Danielle Reynald Jean-Louis Van Gelder Henk Elffers Daniel NaginResearch and theorizing on criminal decision making has not kept pace with recent developments in other fields of human decision making. Whereas criminal decision making theory is still largely dominated by cognitive approaches such as rational choice-based models, psychologists, behavioral economists and neuroscientists have found affect (i.e., emotions, moods) and visceral factors such as sexual arousal and drug craving, to play a fundamental role in human decision processes. This book examines alternative approaches to incorporating affect into criminal decision making and testing its influence on such decisions. In so doing it generalizes extant cognitive theories of criminal decision making by incorporating affect into the decision process. In two conceptual and ten empirical chapters it is carefully argued how affect influences criminal decisions alongside rational and cognitive considerations. The empirical studies use a wide variety of methods ranging from interviews and observations to experimental approaches and questionnaires, and treat crimes as diverse as street robbery, pilfering, and sex offences. It will be of interest to criminologists, social psychologists, judgment and decision making researchers, behavioral economists and sociologists alike.
Affect and Emotion in Multi-Religious Secular Societies (Routledge Studies in Affective Societies)
by Christian Von Scheve Anna Lea Berg Meike Haken Nur Yasemin UralEmotions have moved center stage in many contemporary debates over religious diversity and multicultural recognition. As in other contested fields, emotions are often one-sidedly discussed as quintessentially subjective and individual phenomena, neglecting their social and cultural constitution. Moreover, emotionality in these debates is frequently attributed to the religious subject alone, disregarding the affective anatomy of the secular. This volume addresses these shortcomings, bringing into conversation a variety of disciplinary perspectives on religious and secular affect and emotion. The volume emphasizes two analytical perspectives: on the one hand, chapters take an immanent perspective, focusing on subjective feelings and emotions in relation to the religious and the secular. On the other hand, chapters take a relational perspective, looking at the role of affect and emotion in how the religious and the secular constitute one another. These perspectives cut across the three main parts of the volume: the first one addressing historical intertwinements of religion and emotion, the second part emphasizing affects, emotions, and religiosity, and the third part looking at specific sensibilities of the secular. The thirteen chapters provide a well-balanced composition of theoretical, methodological, and empirical approaches to these areas of inquiry, discussing both historical and contemporary cases.