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100 Bullshit Jobs

by Stanley Bing

The scholarly discipline of Bullshit Studies has blossomed in the last several years, fertilized by a number of critical works on the subject and the growing importance of the issue across a wide range of professions. Now, best-selling author and lifelong practitioner Stanley Bing enters the field with a comprehensive look at the many attractive jobs now available to those who are serious about their bullshit and prepared to dedicate their working life to it. What, Bing inquires, do a feng shui consultant, new media executive, wine steward, department store greeter, and Vice President of the United States have in common? What, too, are the actual duties performed by a McKinsey consultant? Other than sitting around making people nervous? Could that possibly be his core function? Likewise, what does an aromatherapist actually do, per se? Sniff things and rub them on people, for big fragrant bucks? Is that all? The answer in all cases is "Yes." They all have bullshit jobs. These few, of course, are just the beginning. Across the length and breadth of this shrinking globe, skillful bullshit artists have secured pleasant, lucrative employment, and are enjoying themselves more than you are. In virtually every occupation, from Advertising to Yoga Franchising, lucky individuals who "work" in these coveted positions enjoy the best lives imaginable -- they are paid well, they rarely break a sweat, and their professions are highly respected, because nobody really knows what they do. At once funny, useful, and tolerably philosophical, this groundbreaking work takes a close look at 100 bullshit jobs -- the money they bring with them, the actual tasks and activities involved (if any), and famous and successful examples of each position, who will provide the neophyte with inspiration. Most crucially, Bing goes on to offer what others so far have not--a clear, concise strategy to help job-seekers at every level reach for that brass ring, knowing full well that it may be attached to the nose of a bull.

100 Effective Techniques of Social Influence: When and Why People Comply

by Dariusz Dolinski Tomasz Grzyb

100 Effective Techniques of Social Influence provides a revolutionary look into the effectiveness of many techniques of social influence, providing an overview of the ways in which people use techniques to persuade others to meet various requests, suggestions, and commands. For each technique, the authors explore the idea behind it, what empirical research says about it, and what the psychological mechanism behind its effectiveness is, aka, why it works. The techniques included span across multiple areas in people’s everyday lives, ranging from business negotiations, managements, marketing, and close relationships, to people’s behavior in public as well as in their private sphere. Covering research from the 1970s to the present day, the book describes techniques of social influence with the purpose of provoking certain behaviors, such as convincing an individual to donate to a charity or purchase a certain product. By exclusively focusing on techniques influencing human behaviors, rather than beliefs, biases, or emotions, the authors show how humans can be reliably convinced to behave in a certain way in a huge range of situations and contexts. Rather than being based on anecdotal evidence or legends of famous people, the authors have only included techniques that have been proven to be effective through scientific research. With each technique described in an engaging manner, this is ideal reading for students and academics in fields such as social psychology, leadership, marketing, sociology, management, and communication. It will also appeal to professionals who need to influence others, and any readers who desire a better and more contemporary understanding of how people interact and influence others on a daily basis.

100 Jahre Türkei – 100 Köpfe: Biografische Skizzen zu Gegenwart und Geschichte der türkischen Republik 1923-2023 (Politik, Wirtschaft und Gesellschaft im Spannungsverhältnis der Regionen Südosteuropa und Mittlerer Osten)

by Wolfgang Gieler

Zum 100-jährigen Jubiläum der Gründung der türkischen Republik am 29. Oktober 2023 werden 100 Personen aus der Türkei vorgestellt, die nicht nur die Politik, sondern auch die Wirtschaft, Wissenschaft, Gesellschaft und Kultur des Landes entscheidend charakterisiert und beeinflusst haben.Neben ehemaligen und aktuellen Politiker*innen, Staats- und Regierungschef*innen, Außenminister*innen werden insbesondere auch Schriftsteller*innen, Wissenschaftler*innen, Künstler*innen, Musiker*innen, Designer*innen, Sportler*innen anhand ihrer Biografien behandelt und in den jeweiligen zeithistorischen Kontext gestellt. Der Band ist um ein erweitertes Verständnis der Türkei bemüht. Wesentlicher Beweggrund des Autors – der 15 Jahre an verschiedenen türkischen Universitäten gelehrt hat - ist hierbei eine zumeist fehlende Auseinandersetzung mit den in der Türkei handelnden Personen anzuregen und damit die Türkei auch besser zu verstehen.

100 Key Concepts in Environmental Psychology

by Dorothée Marchand

This accessible book defines 100 key concepts, ideas and processes in Environmental Psychology to provide an introductory reference work that brings together research and theory in a bite-size format. With contributions from leading figures within Environmental Psychology, each concept is clearly defined and explained within the context of issues around the environment, sustainability, climate change, nature and architecture. This book considers the involvement of psychological, physiological and social processes to understand the mechanisms that explain and contribute to the evolution of behavior and attitudes that relate to our relationship with the environment. Concepts covered include biodiversity, eco-anxiety, place identity, sustainable behaviour, climate justice and environmental attitudes. By integrating ideas from different disciplinary orientations in the field of Environmental Psychology, this book allows for a better understanding of the processes related to the individual-environment relationship, as well as the applications that they allow for in various fields of intervention. This is essential reading for students and researchers in Environmental Psychology, Sustainability Studies, Architecture and Built Environment Studies and related fields.

100 Proven Ways to Acquire and Keep Clients for Life: The Path to Permanent Business Success

by C. Richard Weylan

Understand the Keys to Client Acquisition and Lasting RelationshipsMaking powerful connections with a prospective client, so they engage and stay with you is increasingly difficult. C. Richard Weylman’s proven path to cultivating client relationships is essential for success.Elevate your client’s experience and win more business. This is the first book to detail how professionals can acquire more clients and establish their lasting loyalty through the experience they provide. Many books are written on acquisition strategies, better customer service or an elevated experience. But none gives the reader the step-by-step tactical strategies to make both acquisition and loyalty happen in concert like this book does. It is the permanent business growth and success handbook for 21st century professionals in sales, marketing, and service.Give your clients the appreciation that they deserve. Working with a company can be stressful for many clients, especially if they feel they are not being heard. 100 Proven Ways to Acquire and Keep Clients for Life reveals effective methods for providing your sincerest attention to your client base. Each chapter examines the best ways to utilize empathy, thoughtfulness, and assurance in delivering an exceptional client experience. That way, both you and your client are advocating for each other’s long-term success.Inside find genuine insight and key tips on creating and managing client relationships such as:What buyers of every product or service actually want and why it mattersThe critical link between client acquisition and long-term loyaltyThe proven path to engage with people to become the provider of choiceHow to create rock-solid relationships that withstand competitive pressureIf you liked business books such as Unreasonable Hospitality, The Power of Why, or Change, you’ll love C. Richard Weylman’s 100 Proven Ways to Acquire and Keep Clients for Life.

100 Things We've Lost to the Internet

by Pamela Paul

The acclaimed editor of The New York Times Book Review takes readers on a nostalgic tour of the pre-Internet age, offering powerful insights into both the profound and the seemingly trivial things we've lost.Remember all those ingrained habits, cherished ideas, beloved objects, and stubborn preferences from the pre-Internet age? They&’re gone.To some of those things we can say good riddance. But many we miss terribly. Whatever our emotional response to this departed realm, we are faced with the fact that nearly every aspect of modern life now takes place in filtered, isolated corners of cyberspace—a space that has slowly subsumed our physical habitats, replacing or transforming the office, our local library, a favorite bar, the movie theater, and the coffee shop where people met one another&’s gaze from across the room. Even as we&’ve gained the ability to gather without leaving our house, many of the fundamentally human experiences that have sustained us have disappeared.In one hundred glimpses of that pre-Internet world, Pamela Paul, editor of The New York Times Book Review, presents a captivating record, enlivened with illustrations, of the world before cyberspace—from voicemails to blind dates to punctuation to civility. There are the small losses: postcards, the blessings of an adolescence largely spared of documentation, the Rolodex, and the genuine surprises at high school reunions. But there are larger repercussions, too: weaker memories, the inability to entertain oneself, and the utter demolition of privacy.100 Things We&’ve Lost to the Internet is at once an evocative swan song for a disappearing era and, perhaps, a guide to reclaiming just a little bit more of the world IRL.

1000 Platforms: Ensembles as Ontological Experiments (Dis-positions: Troubling Methods and Theory in STS)

by Adrian Mackenzie

In today’s digital world, platforms are everywhere, shaping our social and cultural landscapes. This groundbreaking book shows how platforms are not just technical systems, but complex networks involving diverse people, practices and values. It explores a wide range of digital platforms, using insights from science and technology studies, anthropology, sociology and cultural theories to offer fresh perspectives on how platforms, media and devices function and evolve. Blending ethnographic work with technical analysis, this is essential reading for anyone wanting a deeper understanding of the digital age.

101 Career Myths Debunked: The Ultimate Career Planning Workbook

by Elizabeth L. Campbell

What if everything you know about careers is false? Bombarded by toxic misinformation about unemployment and failing career prospects, job hunters are often halted by fear. 101 Career Myths Debunked is essential reading for college students, job hunters, and career changers to discover the myths holding them back and reveal the surprising truths and practical steps that will set them on the path to career success. Written by a counseling psychologist and career psychology expert, 101 Career Myths Debunked is your personal career coach and ultimate planning guide. This easy-to-use workbook will show you how to boost your confidence and build a life you love. It walks you through the entire career development process and helps you deal successfully with everything you need to consider. You’ll learn practical new ways to move forward from your present uncertainty into a promising future.

101 Career Myths Debunked: The Ultimate Career Planning Workbook

by Elizabeth L. Campbell

What if everything you know about careers is false? Bombarded by toxic misinformation about unemployment and failing career prospects, job hunters are often halted by fear. 101 Career Myths Debunked is essential reading for college students, job hunters, and career changers to discover the myths holding them back and reveal the surprising truths and practical steps that will set them on the path to career success.Written by a counseling psychologist and career psychology expert, 101 Career Myths Debunked is your personal career coach and ultimate planning guide. This easy-to-use workbook will show you how to boost your confidence and build a life you love. It walks you through the entire career development process and helps you deal successfully with everything you need to consider. You’ll learn practical new ways to move forward from your present uncertainty into a promising future.

101 Job Interview Questions You'll Never Fear Again

by James Reed

<p>Learn the secrets to excelling at job interviews, directly from top interviewers and recruiters. <p>You can't prepare an answer for every interview question. So, of the thousands of questions a potential employer might ask, which ones will they ask? And what should you say? After extensive research among hundreds of interviewers and thousands of interviewees, finally here's the book that will give you the answer. <i>101 Job Interview Questions You'll Never Fear Again</i> is based on direct input from top interviewers. It offers powerful preparation techniques, the lowdown on how to answer the most common questions and - above all - how to adopt a winning mindset at interviews, one that will help you stand out from the pack and land the job. <p>From classic questions like "Tell me about yourself" and "What are your greatest weaknesses?" to puzzlers like "Sell me this pen" and "How many traffic lights are there in New York?," James Reed reveals what interviewers are really asking and gives you the best possible answers.</p>

101 Tough Conversations to Have with Employees: A Manager's Guide to Addressing Performance, Conduct, and Discipline Challenges

by Paul Falcone

This second edition of the bestselling guide by top human resources author Paul Falcone provides guidance for managers, including sample dialogues for how to broach uncomfortable conversations across a wide range of issues.Inappropriate workplace conduct, lateness, sexually offensive behavior, productivity and communication issues . . . these are just a few of the uncomfortable topics bosses must sometimes discuss with their employees. 101 Tough Conversations to Have with Employees offers realistic sample dialogues managers can use to facilitate clear, direct interactions with their employees, helping to sidestep potential awkwardness and meet issues head-on. This practical, solution-oriented book walks readers through some of the most common—s well as the most serious—employee problems they are likely to encounter. While covering everything from substandard performance reviews to progressive disciplinary warnings and termination meetings, the second edition of this bestselling resource offers readers twenty new scenarios covering current hot-button issues like FMLA abuse and ADA accommodations, wage and hour challenges, team turnarounds, and compensation conflicts. This handy guide helps managers treat their people with dignity and respect, focusing not just on what to say but also on how to say it. It provides proven techniques managers can use to protect themselves and their organizations—and get the very best from their people.

111 Mental Hacks: Einfache Techniken, die Ihre mentale Stärke und Positivität steigern

by Antje Heimsoeth

Das menschliche Gehirn ist „plastisch“, d.h. es ist in der Lage sich zu verändern. Die Hirnforscher nennen dies Neuroplastizität, was bedeutet, dass Sie Ihr Gehirn buchstäblich neu verdrahten können. Warum nicht die Arbeitsweise Ihres Gehirns nutzen?Wir sind für unseren eigenen Erfolg verantwortlich. Die Einstellung macht´s. So können Sie mit mentaler Stärke Ihre Performance, Ihre mentale Gesundheit, Ihr Leben und vieles mehr verbessern. Dieses Buch mit vielen Grafiken und Abbildungen liefert dafür Erkenntnisse, Erfahrungen, effektive Techniken und einfach im Alltag anzuwendende Hacks.

12 Rules for (Academic) Life: A Stroppy Feminist’s Guide through Teaching, Learning, Politics, and Jordan Peterson

by Tara Brabazon

These are strange times. Climate crises. Health crises. Collapsing systems. Influencers. And yes - Jordan Peterson.We are currently living in a (Post) Peterson Paradigm. This book – 12 Rules for (Academic) Life - explores what has happened to teaching, learning and politics through this odd and chaotic intervention. Deploying feminism, this lens and theory offers a glass-sharpened view of this moment in international higher education. It is organized through twelve mantras for higher education in this interregnum, and offers new, radical, edgy and passionate methodologies, epistemologies and ontologies for a University sector searching for a purpose. This is a feminist book which targets a feminist audience, both inside and outside higher education. It presents a clear focus on how this Peterson moment can be managed and challenged, when in future such academics deploy social media in this way. This book is also a part of higher education studies, exploring the role of the public / critical / dissenting / organic intellectual in debates about the political economy, identity/politics and leadership.A question of our time – through a climate emergency, a pandemic and polarized politics – is why Professor Jordan Peterson gained profile and notoriety. The Jordan Peterson moment commenced in September 2016 with his YouTube video, “Professor against political correctness,” and concluded with his debate with Slavoj Zizek on April 19, 2019. From this moment, his credibility was dented, if not destroyed.Jordan Peterson infused scholarly debates with Punch and Judy extremism and misunderstandings. Instead, this book offers research rather than certainty, interpretation rather than dogma, evidence rather than opinion, and theory rather than ‘moral truth.’ The goal is to recalibrate this (Post) Peterson Paradigm, to take stock of how this moment occurred, and how to create a revision of higher education.

13 Almas

by Sara De Miguel Júlio Machado

O meu nome é Sara. Quando tinha 13 anos diagnosticaram-me um pequeno tumor benigno no úmero. Os médicos não lhe deram muita importância, disseram que, como estava em idade de crescimento, com certeza que se reabsorveria por si mesmo. Eu continuei, com certa inconsciência própria da idade, com a minha vida de adolescente. Terminei o liceu com boas notas, sobrevivi a uma situação familiar muito difícil, e tive as minhas primeiras experiências como pessoa adulta. Decidi estudar psicologia porque gosto das pessoas, mas não gosto de as ver sofrer, e pensava poder ajudar os meus semelhantes a sentirem-se melhor consigo mesmos e com aquilo que os rodeia. O tumor estabilizou até que, quando tinha 19 anos, cresceu de forma súbita e rápida. Invadiu toda a zona do úmero e tive de ser operada com caráter de urgência. Removeram-me o tumor e fizeram-me um excerto de ósseo da anca com osso artificial. Precisei de mais de um ano e meio para recuperar parte da mobilidade. Foi um processo lento e doloroso, sobretudo a nível emocional, já que implicou ter uma vida de pessoa doente enquanto todos os meus amigos tinham uma vida "normal". Foi uma experiência que me afetou muito a todos os níveis. Fez-me repensar as minhas prioridades e valorizar os pequenos momentos e as relações com as pessoas da minha vida. Esta experiência precoce de doença e a presença da possibilidade (ainda que longínqua, de não podermos evitar de pensar nela) de morrer, fez com que aprofundasse na área da psicologia que trabalha com as pessoas doentes. Queria ouvi-las, partilhar a sua dor física e emocional e poder ajudá-las em tudo o que me fosse possível. O meu primeiro trabalho enquanto psicóloga foi na área da saúde mental, e, paralelamente, durante aqueles sete anos a trabalhar com os doentes com problemas graves de psiquiatria, formei-me e especializei-me em psicologia dos cuidados paliativos. �

13 Anime

by Jessica Catani Sara De Miguel

Se ascoltassimo di più le persone che si avvicinano alla morte, impareremmo a vivere meglio. È curioso come, ogni volta che qualcuno mi chiede cosa faccio ed io rispondo che sono psicologa di cure palliative, automaticamente si cambi discorso. Quasi nessuno mi chiede del mio lavoro, quasi nessuno vuole sentir parlare di malattia, né tantomeno di morte, quando l’unica cosa certa nella nostra vita è che moriremo. Mi chiamo Sara e il mio più grande insegnamento in questi anni è stato che se ascoltassimo di più le persone che si avvicinano alla morte, le aiuteremmo a morire meglio. E, soprattutto, che se ascoltassimo di più le persone che si avvicinano alla morte, impareremmo a vivere meglio.

13 Souls

by Jesus M. Gonzalez Sara De Miguel

It is curious that every time someone asks me what I do for a living, and I answer that I am a palliative care psychologist, they automatically change the subject. Almost no one asks me about my work, almost nobody wants to hear about illness, much less death, when the only thing certain in our life is that we will die. My name is Sara, and my greatest learning these years has been that if we listened more to the people who are nearing death, we would help them to die better. And above all, that if we listen more to the people who are nearing death, we would learn to live better.

13 ÂMES

by Sara De Miguel

C'est curieux car chaque fois qu’une personne me demande ce que je fais, je réponds que je suis psychologue en soins palliatifs, et automatiquement, elle change de sujet. Presque personne ne m'interroge sur mon travail, presque personne ne veut entendre parler de la maladie, et encore moins de la mort, alors que la seule chose certaine dans notre vie, c'est que nous allons mourir. Nous ne savons pas quand ni comment ; mais quand ce moment se produira, nous voulons tous « bien mourir », sans même se demander en quoi consiste « bien mourir ». Heureusement, j'ai l'immense plaisir d‘exercer au sein d'une équipe de médecins et d'infirmiers très professionnelle, mais surtout très humaine, avec qui j’ai partagé l'expérience extraordinaire d'aider de nombreuses personnes à mourir du mieux possible. Et si c'est ainsi, c’est parce que chaque personne malade rencontrée possède une histoire et un présent qui sont le fruit de son unique passé. Ils nous lisent les pages de leur biographie, nous enseignent à voir avec nos yeux et à sentir avec notre cœur ; ils nous font part de leurs peurs et de leurs inquiétudes, laissent exprimer leurs émotions pour que le moment venu ils puissent mourir avec le moins de souffrance possible. Mon plus grand apprentissage au fil des années a été le suivant : si nous écoutions davantage les personnes proches de la mort, nous les aiderions à mourir mieux. Et surtout, si nous écoutions davantage les personnes qui s'approchent de la mort, nous apprendrions à vivre mieux.

130 Years of Catching Up with the West: A Comparative Perspective on Hungarian Science and Technology Policy-making Since Industrialization (Routledge Revivals)

by Peter S Biegelbauer

This title was first published in 2000: Issues such as globalization and the fight against joblessness as well as the growth dynamics of economies in general have been linked with science and technology. Accordingly, the growing public interest in the effects of science and technology on society and politics and vice versa have been the foremost reason for the creation of this study. One of the central questions for politicians as well as for scholars in the field of science and technology is, "How can I influence a given science and technology system in a way so as to achieve optimal outcomes for a given national economy?". The study at hand tries to answer this question by analyzing the Hungarian research sphere from industrialization until the late-20th century. Since the beginning of industrialization, Hungary has made a number of attempts to catch up with the economically more developed Western European countries. The problems encountered in the course of the Hungarian efforts are surprisingly similar to the difficulties that modern, fully industrialized economies are facing today.

17 Things Resilient Teachers Do: (And 4 Things They Hardly Ever Do)

by Bryan Harris

This book will help you learn practical ways to manage the stress of teaching and avoid burnout. Bestselling author and educational consultant Bryan Harris presents strategies for building resilience, including reframing, understanding the power of "no", focusing on what you can control, building positive relationships, advocating for yourself, and more. Each chapter clearly presents concise and practical applications that you can implement right away. With this guidebook, you’ll feel ready to bounce back from challenges and stay focused on the joys of the profession.

17 Ziele für eine lebenswerte Zukunft: Für uns und für unsere Kinder

by Matthias Medert

Vielleicht machst auch du dir Sorgen darüber, wohin die vielen ökologischen und sozialen Probleme führen werden, von welcher Art und Ausmaß die Konsequenzen sein können und wie diese das Leben von Menschen betreffen werden? Dann könnte dieses Buch interessant für Dich sein: Es beschreibt anhand der 17 UN-Nachhaltigkeitsziele eine Vision für eine lebenswerte Zukunft. Du erfährst kurz und verständlich zu jedem der Ziele konkrete Hintergründe, Zusammenhänge und Herausforderungen, die es auf dem Weg dorthin noch zu meistern gilt. Es macht die Themen greifbar - sowohl global als auch bezogen auf Deutschland. Gleichzeitig liefert Dir das Buch Anregungen, wie Du selbst dazu beitragen kannst, die großen Probleme der Menschheit zu lösen: Klimawandel, Energie, Plastikmüll, Artenvielfalt, Umweltschutz, Hunger, Armut, etc.Zusammen können wir es schaffen, die 17 Ziele umzusetzen, indem wir sie mit konkreten Inhalten füllen. Falls uns das gelingt fragen unsere Kinder vielleicht eines Tages: „Wie habt ihr damals die Erde gerettet und die Menschheit in das Zeitalter der sozialen Gerechtigkeit geführt?“

180 Days of Social-emotional Learning For Third Grade (180 Days of Practice Ser.)

by Kristin Kemp

An effective third-grade workbook that provides daily social and emotional learning (SEL) activities to help students explore emotions, actions, relationships, and decision-making. The daily activities connect to the CASEL competencies, mindfulness, and key effective education initiatives. This SEL workbook makes at-home learning, whole class instruction, or small group support, quick and easy. Help students build self-awareness, analyze relationships, discover diverse perspectives, and apply what they have learned with engaging lessons. The use of fiction and nonfiction text allows for self-reflection and growth. Parents appreciate the teacher-approved activity books that keep their child engaged and learning. Great for homeschooling, reinforcing learning at school, and building connections between home and school. Teachers rely on the daily practice workbooks to save them valuable time. The ready-to-implement activities are perfect to introduce SEL topics for discussion.

1919 The Year That Changed America

by Martin Sandler

1919 was a world-shaking year. America was recovering from World War I and black soldiers returned to racism so violent that that summer would become known as the Red Summer. The suffrage movement had a long-fought win when women gained the right to vote. Laborers took to the streets to protest working conditions; nationalistic fervor led to a communism scare; and temperance gained such traction that prohibition went into effect. Each of these movements reached a tipping point that year. Now, one hundred years later, these same social issues are more relevant than ever. Sandler traces the momentum and setbacks of these movements through this last century, showing that progress isn't always a straight line and offering a unique lens through which we can understand history and the change many still seek.

1948: Harry Truman's Improbable Victory and the Year that Transformed America

by David Pietrusza

The behind-the-headline true story of Harry Truman's stunning upset! Everyone knows the iconic news photo of jubilant underdog Harry Truman brandishing a copy of the Chicago Tribune proclaiming "DEWEY DEFEATS TRUMAN. " David Pietrusza goes backstage to explain how it happened, placing the brutal political battle in the context of an erupting Cold War and America's exploding storms over civil rights and domestic communism. Pietrusza achieves for 1948's presidential race what he previously did in his acclaimed 1960--LBJ vs. JFK vs. Nixon: bringing history to life and intrigue readers with tales of high drama while simultaneously presenting the issues, personalities, and controversies of this pivotal era with laser-like clarity.

1954: The Year Willie Mays and the First Generation of Black Superstars Changed Major League Baseball Forever

by Bill Madden

1954: Perhaps no single baseball season has so profoundly changed the game forever. In that year#151;the same in which the US Supreme Court unanimously ruled, in the case of Brown vs. Board of Education, that segregation of the races be outlawed in America's public schools#151;Larry Doby's Indians won an American League record 111 games, dethroned the five-straight World Series champion Yankees, and went on to play Willie Mays's Giants in the first World Series that featured players of color on both teams. Seven years after Jackie Robinson had broken the baseball color line, 1954 was a triumphant watershed season for black players#151;and, in a larger sense, for baseball and the country as a whole. While Doby was the dominant player in the American League, Mays emerged as the preeminent player in the National League, with a flair and boyish innocence that all fans, black and white, quickly came to embrace. Mays was almost instantly beloved in 1954, much of that due to how seemingly easy it was for him to live up to the effusive buildup from his Giants manager, Leo Durocher, a man more widely known for his ferocious "nice guys finish last" attitude. Award-winning, New York Times bestselling author Bill Madden delivers the first major book to fully examine the 1954 baseball season, drawn largely from exclusive recent interviews with the major players themselves, including Mays and Doby as well as New York baseball legends from that era: Yogi Berra and Whitey Ford of the Yankees, Monte Irvin of the Giants, and Carl Erskine of the Dodgers. 1954 transports readers across the baseball landscape of the time#151;from the spring training camps in Florida and Arizona to baseball cities including New York, Baltimore, Chicago, and Cleveland#151;as future superstars such as Hank Aaron, Ernie Banks, and others entered the leagues and continued to integrate the sport. Weaving together the narrative of one of baseball's greatest seasons with the racially charged events of that year, 1954 demonstrates how our national pastime#151;with the notable exception of the Yankees, who represented "white supremacy" in the game#151;was actually ahead of the curve in terms of the acceptance of black Americans, while the nation at large continued to struggle with tolerance.

1968: Year of Media Decision

by Robert Giles Robert W. Snyder

Thirty years ago American political life was all relentless, painful, and confounding: the Tet Offensive brought new intensity to the Vietnam War; President Lyndon Johnson would not seek re-election; Martin Luther King, Jr. and Robert Kennedy were assassinated; student protests rocked France; a Soviet invasion ended "socialism with a human face" in Czechoslovakia; the Mexican government massacred scores of peaceful demonstrators; and Richard M. Nixon was elected president. Any one of the events of 1968 bears claim to historical significance. Together they set off shock waves that divided Americans into new and contending categories: hawks and doves, old and young, feminists and chauvinists, straights and hippies, blacks and whites, militants and moderates. As citizens alive to their own time and as reporters responsible for making sense of it, journalists did not stand aside from the conflicts of 1968. In their lives and in their work, they grappled with momentous issues--war, politics, race, and protest.

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